SAN DIEGO
&
SEPTEMBER 20, 2024
FEATURED SHOW AREAS
Exhibitor Hall
Meet great vendors with unique services to help your business grow.
Workshops
30 minute sessions led by Industry Experts in various fields.
Keynote Theatre
Learn from iconic Business Leaders on The Main Stage.
Speed Networking
Meet 1-on-1 with other Businesses in these quick & efficient mini 2-minute networking sessions. (Gold, Platinum, VIP & Elite Badges)
OUR SPONSORS
Industry Meet-Ups
Meet & Network with Business Professionals in your Industry or other Industries of interest.
Happy Hour
Join us from 4-5 PM to wind down the day in a relaxed, fun networking atmosphere. Perfect for fostering new connections made during SBE. (Gold, Platinum, VIP & Elite Badges)
Business Card Exchange
Market yourself & your business to other SBE attendees by displaying your business card.
Photo Opps
Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo
EXHIBIT AT SMALL BUSINESS EXPO
2025 TOUR
10:30AM - 11:00AM
TODAY’S AGENDA
W Attract, Identify, and Grow: Automating Lead Generation
Liz Coralli, ActiveCampaign
How can you save time and money in lead generation? By elevating your strategy with insights that matter. Learn how to collect valuable interest and behavioral data to gain profound insights into your audience. This session will guide you in leveraging contact information to effectively identify new business and prioritize the most impactful marketing channels through automation— saving you from unnecessary trial and error.
Workshop Pavilion (Booth 505 in Exhibitor Hall)
11:15AM - 11:45AM
W The Cybersecurity Crisis: 7 Key Protections to Consider Right Now
Matt Murphy, vi Experts, Inc
Cyber threats like ransomware and hackers are escalating, but many businesses are still underestimating the risks. Join this session to learn practical steps you can take today to better protect your business and avoid a false sense of security.
W The Fast Track to Becoming a Bestselling Author
Lynda Sunshine West, Action Takers Publishing
Business
W Crucial Tax Tips for Entrepreneurs Starting and Operating a
Christine Footit, Internal Revenue Service
Tired of being a backseat driver with your small business taxes? It’s time to take the wheel! Join us to revolutionize your tax handling with expert strategies and insider tips. Navigate tax challenges with confidence and steer your business toward a profitable, tax-trouble-free future!
W Score Big with Corporate Sponsorships
Workshop Room 1
(Across from Check-In)
Linda Hollander, Sponsor Concierge Workshop Room 2
Need rapid growth and success now? Then you need corporate sponsors! Let Linda Hollander, CEO of Sponsor Concierge and the leading expert on corporate sponsorships according to Entrepreneur Magazine, take you on a fun and informative journey toward securing sponsorship support.
10:40AM - 11:00AM
(Across from Check-In)
11:00AM - 11:20AM
11:00AM - 11:45AM
S Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders
11:15AM - 11:45AM
W Engagement & Growth: Owning Your Customer Base
Liz Coralli, ActiveCampaign
Congratulations — you’ve gained a new customer! Now, let’s turn that moment into a strategic opportunity. In this session, we’ll share the power of data-driven insights to identify and engage customers effectively and explore strategies for re-engaging them to foster continued growth in your business. This session is your guide to turning every customer interaction into a meaningful and prosperous relationship.
Choose A Corporate Structure That Works for You
Lucius C. Davis III, Franchise Tax Board
You can’t raise money and handle taxes efficiently without the proper business structure. Here, you’ll leanr about the differences between sole proprietorships, partnerships, corporations, and limited liability companies to ensure your business is situated for financial and legal success.
Networking (Front Left of Exhibitor Hall)
Workshop Pavilion (Booth 505 in Exhibitor Hall)
Workshop Room 1
(Across from Check-In)
Lynda Sunshine shares powerful strategies to quickly achieve bestseller status. Learn actionable steps to streamline your writing, market your book effectively, and leverage collaborative opportunities.
M Social Media, Marketing, Advertising, PR Industry Meet-Up
11:40AM - 12:00PM
M Web Services, Apps, IT, Software, Technology Industry Meet-Up 11:20AM - 11:40AM
12:00PM - 12:45PM
S
Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders
John Formica, The “Ex-Disney Guy” 12:00PM - 12:45PM FEATURED KEYNOTE PRESENTATION
K
Theatre If Disney Ran Your Business, What Would It Look Like?
Have you ever wondered how the Disney Company continues to produce a dynamic model of business excellence, brand culture, leadership, teamwork, and customer experience? Imagine if you could learn how to run your business to create an empire just like Disney. What would that look like?
John, The “Ex-Disney” Guy, and former Disney Leader will share his incredible experiences, best practices, and proven Disney Success Strategies to help you create a Disney-like culture to attract more clients, blow away your competition, build client loyalty for life, establish a winning team culture and successful lasting business empire!
1:00PM - 1:30PM
W Customer Advocacy: Empowering Your Super Fans
Liz Coralli, ActiveCampaign
Elevate your marketing strategy by discovering how a super fans can be more than just an enthusiastic customer – they can be a strategic asset for your business. In this session, we will discuss the art of identifying and empowering these super fans to become advocates for your brand.
W Super Power Your Biz with a Tech Apprentice
Navonna Morrison, Openclassrooms INC
OpenClassrooms will offset the salary costs for you to obtain a tech apprentice in your business! They’ll even provide the free online training for your new hire to help level up your workflow, lighten your load, and empower your team. Unlock this growth opportunity and propel your business forward.
Keynote
Keynote Theatre (Across from Check-In)
Workshop Room 3 (Across from Check-In)
Workshop Pavilion
(Booth 505 in Exhibitor Hall)
1:00PM - 1:30PM
W Talking with Bill Howe Plumbing: Why Your Banking Relationship Matters
Lucy Romero, Torrey Pines Bank
A conversation about how businesses can benefit from a trusted banking relationship. Bill Howe Plumbing explains why they value their relationship and how their banker helped them find solutions that save time and money and defend against fraud.
2:45PM - 3:15PM
W
How to Make Your Business Travel More Rewarding
Workshop Room 2 (Across from Check-In)
W Beyond Social: Igniting Your Content Creation Across Online Platforms
Jackie Sinclair, Go Digital Diva
Discover transformative strategies for content creation across digital platforms, leveraging The Social Cycle to conquer burnout and thrive creatively.
1:00PM - 1:45PM
Workshop Room 3 (Across from Check-In)
S Speed Networking (Front Left of Exhibitor Hall) Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders
1:00PM - 1:20PM Industry Meet-Ups (Exhibitor Hall)
M eCommerce, Manufacturers, Retail, Distributors Industry Meet-Up
1:20PM - 1:40PM
M Professional Services Industry Meet-Up
1:40PM - 2:00PM
M Healthcare, HR, Employee Services Industry Meet-Up
1:45PM - 2:30PM FEATURED KEYNOTE PRESENTATION
K
Video Marketing for Small Businesses
Nick Capozzi, SpliceVideo
Industry Meet-Ups (Exhibitor Hall)
Industry Meet-Ups (Exhibitor Hall)
Keynote Theatre (Across from Check-In)
Video grows your brand, connects with customers, and stands out in a crowded market. Whether you’re new to video or looking to take your content to the next level, Nick’s practical tips will provide you with the tools you need to succeed.
2:00PM - 2:45PM
S Speed Networking (Front Left of Exhibitor Hall) Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders
2:45PM - 3:15PM
W Automate to Captivate: Building and Engaging Your Customer Base with Marketing Automation
Liz Coralli, ActiveCampaign
As a marketer, your goal is to guide the customer through each stage of the customer journey, providing the right information and experiences to move them towards a purchase and beyond. Join this session as we discuss ways to reliably attract new followers and convert them into fans, engage your audience, and easily identify super fans to advocate for you.
Workshop Pavilion (Booth 505 in Exhibitor Hall)
Flora Wang, Delta Air Lines
Embark on a rewarding journey with our travel loyalty program for small and medium-sized enterprises! Enjoy exclusive perks and access to resources designed to revolutionize your business travel. We deliver flexible solutions tailored to your needs, from budget optimization to enhancing traveler satisfaction. Say goodbye to cookie-cutter solutions and hello to tailored excellence. Partner with us to unlock a realm of possibilities for your business!
W Utilize Your Small Business To Grow WEALTH
Brandon West, 77 CPA and Wealth Management
We go way beyond “write offs” to dive into underutilized, expert strategies to shelter more of your earnings from taxes and grow WEALTHY. Learn about integrating business retirement planning and tax strategy to minimize taxes and build wealth!
Mastering LinkedIn for Next-Gen Leaders
Lia Bliss, Bliss Magic
Master the art of LinkedIn with ‘Mastering LinkedIn for Next-Gen Leaders’. Learn to optimize your profile, create engaging content, build meaningful connections, and leverage LinkedIn for professional growth.
M Hospitality, Travel, Transportation, Recreation Industry Meet-Up
3:00PM - 3:45PM
3:15PM - 4:00PM FEATURED KEYNOTE PRESENTATION
K
M Government, Non-Profit, Associations, Education Industry Meet-Up 3:00PM - 3:20PM
Thrive, Don’t Just Survive: The Entrepreneur’s Blueprint to Sustainable Success
Nicole Denise, meMarketing
Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders 4:00PM - 5:00PM
This session will guide you through the process of creating a Business, Branding, & Well-Being plan that will help you launch & grow. You’ll develop a greater understanding of your business, what you want to achieve, and how to get there. You’ll also create a roadmap for success that you can refer back to again and again. All entrepreneurs run into the same fundamental problems. Getting stuck after having an idea, running at a loss, losing clients…The good news? This Trifecta is a 100% practical guide to branding, launching and profiting. This will help you get started with your ideas, shorten the times it takes to see results by avoiding business pitfalls and keep cash flowing. Don’t waste more time struggling with it alone. Tap into the minds of experts and scale your business.
M Art, Entertainment, Creative, Designer Industry Meet-Up 3:20PM - 3:40PM
H Networking Happy Hour End your day in a more casual and fun networking environment. Gold, Platinum, VIP, Elite & Exhibitors Only 3:40PM - 4:00PM
Workshop Room 1
(Across from Check-In)
Keynote Theatre (Across from Check-In)
The Keynote Theatre
SHERATON SAN DIEGO HOTEL & MARINA
SEPTEMBER 20, 2024 | 10AM-5PM
