ما الذي يميز المناصرة الرقمية عن غيرها ؟

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‫‪ ‬‬ ‫ﺍﻷﺳﺌﻠﺔ‪ ‬ﺍﻟﻤﺘﻜﺮﺭﺓ‪ ‬‬

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‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ‪ ‬ﺍﻟﻤﺪﺭﻙ‪ ‬‬ ‫ﺍﻟﻮﺣﺪﺓ‪ ‬ﺍﻷﻭﻟﻰ‪ :‬ﺗﺤﺪﻳﺪ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬‬ ‫ﺍﻟﻤﺘﻜﺮﺭ‪ :‬ﻣﺎ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﻤﻴّﺰ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻋﻦ‪ ‬ﻏﻴﺮﻫﺎ؟‪ ‬‬ ‫ﺍﻟﺴﺆﺍﻝ‪ ‬‬ ‫ّ‬ ‫‪ ‬‬

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‫ﺗﻤّﺖ‪ ‬ﺃﻗﻠﻤﺔ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻟﻨﺴﺨﺔ‪ ‬ﻣﻦ‪ ‬ﺩﻭﺭﺓ‪ ‬ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ‪ ‬ﺍﻟﻤﺪﺭﻙ‪ ‬ﺑﻤﺎ‪ ‬ﻳﺘﻼءﻡ‪ ‬ﻭﺍﻟﺴﻮﺩﺍﻥ‪ ‬ﻣﻦ‪ ‬ﺧﻼﻝ‪ ‬ﺗﻌﺎﻭﻥ‪ ‬ﻣﺸﺘﺮﻙ‪ ‬ﺑﻴﻦ‪ ‬ﻣﻨﻈﻤﺘﻲ‪ ‬‬ ‫ﺗﺒﺎﺩﻝ‪ ‬ﺍﻹﻋﻼﻡ‪ ‬ﺍﻹﺟﺘﻤﺎﻋﻲ‪ ‬ﻭﺳﻮﺩﻳﺎ‪ .‬‬ ‫‪ ‬‬

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‫ﺍﻟﺴﺆﺍﻝ‪ ‬ﺍﻟﻤﺘﻜﺮﺭ‪ :‬ﻣﺎ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﻤّﻴﺰ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻋﻦ‪ ‬ﻏﻴﺮﻫﺎ؟‪ ‬‬ ‫ّ‬ ‫ﻳُﻌﺘﺒﺮ‪ ‬ﺍﻟﻔﺮﻕ‪ ‬ﺑﻴﻦ‪ّ ‬‬ ‫ﻛﻞ‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﻭﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺑﻤﺜﺎﺑﺔ‪ ‬ﺍﻟﺘﺒﺎﺱ‪ ‬ﻛﺒﻴﺮ‪ ‬ﺑﺎﻟﺮﻏﻢ‪ ‬ﻣﻦ‪ ‬ﺃﻧّﻪ‪ ‬ﺃﻣﺮ‪ ‬ﻭﺍﺿﺢ‪ .‬‬ ‫ﺍﻟﻤﺘﻜﺮﺭﺓ‪ ‬ﺍﻟﺘﻲ‪ ‬ﻗﻤﻨﺎ‪ ‬ﺑﺘﺤﻀﻴﺮﻫﺎ‪ ‬ﺑﻐﻴﺔ‪ ‬ﺗﻮﺿﻴﺢ‪ ‬ﺍﻟﻌﻼﻗﺔ‪ ‬ﺍﻟﺘﻲ‪ ‬ﺗﺮﺑﻂ‪ ‬ﺑﻴﻦ‪ ‬ﻫﺬﻳﻦ‪ ‬‬ ‫ﺳﺘﺠﺪ‪ ‬ﺃﺩﻧﺎﻩ‪ ‬ﺑﻌﺾ‪ ‬ﺍﻷﺳﺌﻠﺔ‪ ‬‬ ‫ّ‬ ‫ﺍﻟﻤﻔﻬﻮﻣﻴﻦ‪ .‬‬ ‫‪ ‬‬

‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﺃﻟﻴﺴﺖ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻧﻮﻉ‪ ‬ﻣﻦ‪ ‬ﺃﻧﻮﺍﻉ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﻳﺘ ّﻢ‪ ‬ﻓﻴﻬﺎ‪ ‬ﺍﺳﺘﻌﻤﺎﻝ‪ ‬ﺍﻷﺩﻭﺍﺕ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻭﺍﻟﺘﻜﺘﻴﻜﺎﺕ؟‪ ‬‬ ‫ﺃﻥ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺗﺪﻋﻢ‪ّ ‬‬ ‫ﺍﻟﻤﻬﻢ‪ّ ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ :‬ﻧﻌﻢ‪ ،‬ﻫﺬﺍ‪ ‬ﺻﺤﻴﺢ‪ّ .‬‬ ‫ﺃﻻ‪ ‬ﻧﻨﺴﻰ‪ّ ‬‬ ‫ﺧﻄﺔ‪ ‬ﻣﻨﺎﺻﺮﺓ‪ ‬ﺷﺎﻣﻠﺔ‪ .‬ﻓﻴﺠﺐ‪ ‬ﺃﻥ‪ ‬ﻳﻜﻮﻥ‪ ‬‬ ‫ﺇﻻ‪ ‬ﺃّﻧﻪ‪ ‬ﻣﻦ‪ّ ‬‬ ‫ﺍﻟﻬﺪﻑ‪ ‬ﻣﻦ‪ ‬ﺍﻟﺤﻤﻠﺔ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺩﻋﻢ‪ ‬ﺭﺅﻳﺘﻚ‪ ‬ﺃﻭ‪ ‬ﻫﺪﻓﻚ‪ ‬ﺑﺎﻟﺘﻐﻴﻴﺮ‪ ‬ﺑﺎﻹﺿﺎﻓﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺃﻫﺪﺍﻓﻚ‪ ‬ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ‪ ‬ﺍﻟﻤﻤﺎﺛﻠﺔ‪ .‬ﻭﻗﺪ‪ ‬ﻳﺴﺎﻋﺪﻙ‪ ‬ﺍﻟﺘﻔﻜﻴﺮ‪ ‬‬ ‫ﻟﺪﻗﻴﻘﺔ‪ ‬ﻭﺍﺣﺪﺓ‪ ‬ﻣﻦ‪ ‬ﻣﻨﻈﻮﺭ‪ ‬ﺗﺠﺎﺭﻱ‪ ،‬ﻟﻔﻬﻢ‪ ‬ﺍﻟﻌﻼﻗﺔ‪ ‬ﺑﺸﻜﻞ‪ ‬ﺃﻓﻀﻞ‪ .‬‬ ‫‪ ‬‬ ‫ﺗﺨﻴّﻞ‪ ‬ﺃّﻧﻚ‪ ‬ﺗﺒﻴﻊ‪ ‬ﺟﻤﻴﻊ‪ ‬ﺃﻧﻮﺍﻉ‪ ‬ﺍﻟﻤﻨﺘﺠﺎﺕ‪ ‬ﺍﻟﻤﺼﻨﻮﻋﺔ‪ ‬ﻣﻦ‪ ‬ﺍﻟﻘﺮﻉ‪ .‬ﻳﻜﻮﻥ‪ ‬ﻫﺪﻓﻚ‪ ‬ﺇﺫﺍً‪ ‬ﺃﻥ‪ ‬ﻳﻌﺮﻑ‪ ‬ﺍﻟﺠﻤﻴﻊ‪ ‬ﺃﻳﻨﻤﺎ‪ ‬ﻛﺎﻧﻮﺍ‪ ‬ﻓﻲ‪ ‬ﺍﻟﻌﺎﻟﻢ‪ ‬ﻛﻢ‪ ‬ﻫﻮ‪ ‬‬ ‫ﻟﺬﻳﺬ‪ ‬ﺍﻟﻘﺮﻉ‪ ‬ﺍﻟﺴﻮﺩﺍﻧﻲ‪ ‬ﻭﻳﻜﻮﻥ‪ ‬ﻫﺪﻓﻚ‪ ‬ﺍﻷﺳﺎﺳﻲ‪ ‬ﺑﻴﻊ‪ ‬ﺃﻛﺒﺮ‪ ‬ﻋﺪﺩ‪ ‬ﻣﻤﻜﻦ‪ ‬ﻣﻦ‪ ‬ﻓﻄﺎﺋﺮ‪ ‬ﺍﻟﻘﺮﻉ‪ ‬ﻭﺃﻛﺒﺮ‪ ‬ﻗﺪﺭ‪ ‬ﻣﻤﻜﻦ‪ ‬ﻣﻦ‪ ‬ﺷﻮﺭﺑﺔ‪ ‬ﺍﻟﻘﺮﻉ‪ .‬‬ ‫ﻭﺗﺮﻯ‪ ‬ﺃّﻧﻪ‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﻤﻜﻦ‪ ‬ﺃﻥ‪ ‬ﺗﺒﻴﻊ‪ ‬ﻋﺪﺩ‪ ‬ﺃﻛﺒﺮ‪ ‬ﻣﻦ‪ ‬ﻣﻨﺘﺠﺎﺗﻚ‪ ‬ﺇﻟﻰ‪ ‬ﺍﻟﻌﺎﻟﻢ‪ ‬ﺑﻮﺍﺳﻄﺔ‪ ‬ﺍﻟﺘﺴﻮﻳﻖ‪ ‬ﺍﻟﺮﻗﻤﻲ‪ .‬ﻓﻴﻌﺘﺒﺮ‪ ‬ﺗﻄﻮﻳﺮ‪ ‬ﺣﻤﻠﺔ‪ ‬ﺗﺴﻮﻳﻘﻴﺔ‪ ‬ﺭﻗﻤﻴﺔ‪ ‬‬ ‫ﺑﻤﺜﺎﺑﺔ‪ ‬ﻫﺪﻑ‪ ‬ﺍﺳﺘﺮﺍﺗﻴﺠﻲ‪ ‬ﺗﻘﻮﻡ‪ ‬ﺑﺘﻄﺒﻴﻘﻪ‪ ‬ﻟﺪﻋﻢ‪ ‬ﻫﺪﻓﻚ‪ ‬ﺍﻟﺘﺠﺎﺭﻱ‪ ‬ﺍﻟﺸﺎﻣﻞ‪ .‬ﺃﻣّﺎ‪ ‬ﻓﻲ‪ ‬ﺣﺎﻝ‪ ‬ﻋﺪﻡ‪ ‬ﻭﺟﻮﺩ‪ ‬ﻋﻤﻞ‪ ‬ﻣﻨﺘﺠﺎﺕ‪ ‬ﺍﻟﻘﺮﻉ‪ ،‬ﻓﻼ‪ ‬ﺩﺍﻋﻲ‪ ‬‬ ‫ﺇﺫﺍً‪ ‬ﻟﺤﻤﻠﺔ‪ ‬ﺗﺴﻮﻳﻘﻴﺔ‪ ‬ﺭﻗﻤﻴﺔ‪ ‬ﺑﻐﻴﺔ‪ ‬ﺑﻴﻊ‪ ‬ﻋﺪﺩ‪ ‬ﺃﻛﺒﺮ‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﻨﺘﺠﺎﺕ‪ .‬‬ ‫‪ ‬‬ ‫ّ‬ ‫ﻭﺍﻷﻣﺮ‪ ‬ﻫﻮ‪ ‬ﻧﻔﺴﻪ‪ ‬ﻓﻲ‪ ‬ﻣﺎ‪ ‬ﻳﺘﻌﻠﻖ‪ ‬ﺑﺎﻟﻤﻨﺎﺻﺮﺓ‪ .‬ﻓﺈﻥ‪ ‬ﻟﻢ‪ ‬ﺗﻌﺮﻑ‪ ‬ﻣﺎ‪ ‬ﻫﻲ‪ ‬ﺭﺅﻳﺘﻚ‪ ‬ﻭﻣﺎ‪ ‬ﻫﻮ‪ ‬ﻫﺪﻓﻚ‪ ‬ﺑﺎﻟﺘﻐﻴﻴﺮ‪ ‬ﺍﻟﺬﻱ‪ ‬ﺳﻴﺴﺎﻋﺪﻙ‪ ‬ﻋﻠﻰ‪ ‬ﺗﺤﻘﻴﻘﻬﺎ‪ ،‬‬ ‫ﻻ‪ ‬ﺟﺪﻭﻯ‪ ‬ﺇﺫﺍً‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ .‬‬

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‫ﺩﺍﺋﻤﺎ‪ ‬ﺗﻜﺘﻴﻜﻴّﺔ‪ ،‬ﺃﻟﻴﺲ‪ ‬ﻛﺬﻟﻚ؟‪ ‬‬ ‫ﺃﻥ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻫﻲ‪ً ‬‬ ‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﻳﻌﻨﻲ‪ ‬ﺫﻟﻚ‪ ‬ﺇﺫﺍً‪ّ ‬‬ ‫ﻓﺈﻥ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺗﺴﺎﻋﺪﻙ‪ ‬ﻓﻲ‪ ‬ﺗﺤﻘﻴﻖ‪ ‬ﺍﻷﻫﺪﺍﻑ‪ ‬ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ‪ ،‬ﻭﻫﻲ‪ ‬ﺗﻜﺘﻴﻜﻴﺔ‪ ‬ﺑﺎﻟﺘﻌﺮﻳﻒ‪ّ .‬‬ ‫ﻭﺗﺬﻛﺮ‪ّ ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ :‬ﺻﺤﻴﺢ‪ّ .‬‬ ‫ﺃﻥ‪ ‬‬ ‫ﺍﻟﺘﻮﻓﻴﻖ‪ ‬ﺑﻴﻦ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻭﺗﻜﺘﻴﻜﺎﺕ‪ ‬ﺃﺧﺮﻯ‪ ‬ﻏﻴﺮ‪ ‬ﺭﻗﻤﻴﺔ‪ ‬ﺃﻭ‪ ‬ﺗﻜﺘﻴﻜﺎﺕ‪ ‬ﺗﺠﻤﻊ‪ ‬ﺑﻴﻦ‪ ‬ﻧﺸﺎﻃﺎﺕ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻹﻧﺘﺮﻧﺖ‪ ‬ﻭﺃﺧﺮﻯ‪ ‬ﻏﻴﺮ‪ ‬‬ ‫ﻣّﺘﺼﻠﺔ‪ ‬ﺑﺎﻹﻧﺘﺮﻧﺖ‪ ،‬ﻏﺎﻟﺒﺎً‪ ‬ﻣﺎ‪ ‬ﻳﻜﻮﻥ‪ ‬ﺃﻛﺜﺮ‪ ‬ﻧﺠﺎﺣﺎً‪ ‬ﻣﻦ‪ ‬ﺍﻹﻧﺨﺮﺍﻁ‪ ‬ﻓﻲ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻓﺤﺴﺐ‪ .‬‬

‫ﻣﺠﺮﺩ‪ ‬ﺃﺩﺍﺓ‪ ‬ﺟﺪﻳﺪﺓ‪ ‬ﻣﻦ‪ ‬ﺃﺩﻭﺍﺕ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ،‬ﻟﻤﺎﺫﺍ‪ ‬ﺃﺣﺪﺛﺖ‪ ‬ﺇﺫﺍً‪ّ ‬‬ ‫ﻛﻞ‪ ‬ﻫﺬﺍ‪ ‬‬ ‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﺇﺫﺍ‪ ‬ﻛﺎﻧﺖ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ّ ‬‬ ‫ﺍﻟﻀﺠﻴﺞ؟‪ ‬‬ ‫ﺗﺸﻜﻞ‪ ‬ﺟﺰءﺍً‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ،‬ﻻ‪ُ ‬ﺗﻌَﺘﺒﺮ‪ ‬ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺑﻤﺜﺎﺑﺔ‪ّ ‬‬ ‫ﺣﻞ‪ ‬ﺳﺤﺮﻱ‪ّ ،‬‬ ‫ﺩﺍﺋﻤﺎ‪ّ ‬‬ ‫ﺃﻥ‪ ‬ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﻛﺎﻧﺖ‪ً ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ :‬ﻓﻲ‪ ‬ﺣﻴﻦ‪ّ ‬‬ ‫ﺇﻻ‪ ‬‬ ‫ّ‬ ‫ﺃﻫﻢ‪ ‬ﻣﻦ‪ ‬ﺗﺄﺛﻴﺮ‪ ‬ﺃﻳﺔ‪ ‬ﺗﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬‬ ‫ﺃﻥ‪ ‬ﺳﻤﺎﺗﻬﺎ‪ ‬ﺗﺠﻌﻞ‪ ‬ﻣﻨﻬﺎ‪ ‬ﺃﻣﺮ‪ ‬ﻣﻤﻴّﺰ‪ .‬ﻓﻠﻘﺪ‪ ‬ﺗﺮﻛﺖ‪ ‬ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺧﻼﻝ‪ ‬ﻓﺘﺮﺓ‪ ‬ﺯﻣﻨﻴﺔ‪ ‬ﺃﻗﺼﺮ‪ ،‬ﺗﺄﺛﻴﺮ‪ّ ‬‬ ‫ﻗﺒﻠﻬﺎ‪ .‬‬ ‫ﻓﺎﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻟﻢ‪ ‬ﺗﺠﻌﻞ‪ ‬ﺍﻹﺗﺼﺎﻻﺕ‪ ‬ﺃﺳﺮﻉ‪ ‬ﻭﺃﺭﺧﺾ‪ ‬ﻓﺤﺴﺐ­‪ ‬ﺑﺎﻟﻨﺴﺒﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺳﻌﺮ‪ ‬ﺁﻟﺔ‪ ‬ﺍﻟﻄﺒﺎﻋﺔ‪ ‬ﺃﻭ‪ ‬ﺇﻧﺸﺎء‪ ‬ﺍﺳﺘﺪﻳﻮ‪ ‬ﺇﺫﺍﻋﻲ‪ ‬ﺃﻭ‪ ‬‬ ‫ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻲ‪ ‬ﺍﻟﻤﺪﺭﻙ‪ ،‬ﺍﻟﻮﺣﺪﺓ‪ ‬ﺍﻷﻭﻟﻰ‪ :‬ﺗﺤﺪﻳﺪ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ :‬ﺍﻷﺳﺌﻠﺔ‪ ‬ﺍﻟﻤﺘﻜﺮﺭﺓ‪ :‬ﻣﺎ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﻤﻴﺰ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻋﻦ‪ ‬ﻏﻴﺮﻫﺎ؟‪ ‬‬ ‫ﺹ‪ 2.‬‬

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‫ﺗﻠﻔﺰﻳﻮﻧﻲ‪ ‬ﺃﻭ‪ ‬ﺇﻃﻼﻕ‪ ‬ﻗﻤﺮ‪ ‬ﺻﻨﺎﻋﻲ­‪ ‬ﺑﻞ‪ ‬ﺇّﻧﻬﺎ‪ ‬ﺃﺣﺪﺛﺖ‪ ‬ﺃﻳﻀﺎً‪ ‬ﻃﺮﻕ‪ ‬ﺟﺪﻳﺪﺓ‪ ‬ﺗﻤﺎﻣﺎً‪ ‬ﻟﻺّﺗﺼﺎﻝ‪ .‬‬

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‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﻟﻤﺎﺫﺍ‪ ‬ﻳُﻌﺘَﺒﺮ‪ ‬ﻧﻘﻞ‪ ‬ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﺑﺸﻜﻞ‪ ‬ﺃﺳﺮﻉ‪ ‬ﺑﻤﺜﺎﺑﺔ‪ ‬ﺃﻣﺮ‪ ‬ﻣﻬ ّﻢ؟‪ ‬‬ ‫ﻣﺠﺮﺩ‪ ‬ﻧﻘﻞ‪ ‬ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﺑﺸﻜﻞ‪ ‬ﺃﺳﺮﻉ‪ ‬ﺑﻞ‪ً ‬‬ ‫ﻓﺘﺨﻮﻝ‪ ‬ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬‬ ‫ﻳﻬﻢ‪ ‬ﻫﻮ‪ ‬ﻟﻴﺲ‪ّ ‬‬ ‫ﺃﻳﻀﺎ‪ ‬ﻧﻘﻠﻬﺎ‪ ‬ﺇﻟﻰ‪ ‬ﻣﻜﺎﻥ‪ ‬ﺃﺑﻌﺪ‪ّ .‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ : ‬ﻣﺎ‪ّ ‬‬ ‫ﺃﻱ‪ ‬ﻭﻗﺖ‪ ‬ﻣﻀﻰ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺫﻟﻚ‪ ،‬ﻭﻋﻠﻰ‪ ‬ﻋﻜﺲ‪ ‬‬ ‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﺍﻹﻧﺘﺸﺎﺭ‪ ‬ﺑﺴﺮﻋﺔ‪ ‬ﺃﻛﺒﺮ‪ ‬ﻭﺫﻟﻚ‪ ‬ﻋﺒﺮ‪ ‬ﻣﺴﺎﻓﺎﺕ‪ ‬ﺃﺑﻌﺪ‪ ‬ﻭﺃﻛﺜﺮ‪ ‬ﻣﻦ‪ّ ‬‬ ‫ﻧﺴﺎﺧﻲ‪ ‬ﺍﻟﻜﺘﺐ‪ّ ‬‬ ‫ﻭﺍﻟﺒﺚ‪ ‬ﺍﻹﺫﺍﻋﻲ‪ ‬ﻭﺍﻟﺘﻠﻔﺰﻳﻮﻧﻲ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﺘﺮﺍﺟﻊ‪ ‬ﻣﻊ‪ ‬ﺍﻟﻤﺴﺎﻓﺔ‪ ‬ﻭﻣﻊ‪ ‬ﺍﻟﻮﻗﺖ‪ ،‬‬ ‫ﺍﻟﻌﺪﻳﺪ‪ ‬ﻣﻦ‪ ‬ﺃﻧﻮﺍﻉ‪ ‬ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﺍﻟﻤﺘﻨﺎﻇﺮﺓ‪ ،‬ﻣﺜﻞ‪ّ ‬‬ ‫ﻻ‪ ‬ﻣﺠﺎﻝ‪ ‬ﻟﻔﻘﺪﺍﻥ‪ ‬ﺍﻟﺒﻴﺎﻧﺎﺕ‪ ‬ﺧﻼﻝ‪ ‬ﻋﻤﻠﻴﺔ‪ ‬ﺍﻟﻨﻘﻞ‪ ‬ﺃﻭ‪ ‬ﺍﻟﻨﺴﺦ‪ .‬ﻭﻳﻌﻨﻲ‪ ‬ﺫﻟﻚ‪ّ ‬‬ ‫ﺃﻥ‪ ‬ﻣﺎ‪ ‬ﻧﺮﺳﻠﻪ‪ ‬ﻫﻮ‪ ‬ﺑﺎﻟﻀﺒﻂ‪ ‬ﻣﺎ‪ ‬ﻳﺼﻞ‪ ‬ﻭﻳُﻨ َﻘﻞ‪ ،‬ﺃﻳﻨﻤﺎ‪ ‬ﻛّﻨﺎ‪ ‬ﻓﻲ‪ ‬‬ ‫ﺍﻟﻌﺎﻟﻢ‪ .‬‬ ‫‪ ‬‬

‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﻣﻤﺘﺎﺯ‪ .‬ﻣﺎ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﻤﻴّﺰ‪ ‬ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻣﺎ‪ ‬ﻋﺪﺍ‪ ‬ﺫﻟﻚ؟‪ ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ : ‬ﺍﻟﻮﺻﻠﺔ‪ ‬ﺍﻟﺘﺸﻌﺒﻴﺔ!‪ّ ‬‬ ‫ﺇﻥ‪ ‬ﺍﻟﻘﺪﺭﺓ‪ ‬ﻋﻠﻰ‪ ‬ﺭﺑﻂ‪ ‬ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﻋﺒﺮ‪ ‬ﺍﻟﻨﺼﻮﺹ‪ ‬ﺍﻟﺘﺸﻌﺒﻴﺔ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻟﺸﺒﻜﺔ‪ ‬ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ‬ﻭﺍﻟﻌﺜﻮﺭ‪ ‬ﻋﻠﻴﻬﺎ‪ ‬ﻣﻦ‪ ‬‬ ‫ﺧﻼﻝ‪ ‬ﻋﻤﻠﻴﺎﺕ‪ ‬ﺍﻟﺒﺤﺚ‪ ‬ﻋﻦ‪ ‬ﺍﻟﻜﻠﻤﺎﺕ‪ ‬ﺍﻟﻤﻔﺘﺎﺡ‪ ‬ﺗﺴﻤﺢ‪ ‬ﻟﻨﺎ‪ ‬ﺑﺘﺸﻜﻴﻞ‪ ‬ﻭﺗﺤﺪﻳﺪ‪ ‬ﺍﻟﺠﻤﺎﻋﺎﺕ‪ ‬ﺍﻟﻤﺼﻠﺤﻴﺔ‪ ‬ﺃﺳﺮﻉ‪ ‬ﻣﻦ‪ ‬ﺃﻱ‪ ‬ﻭﻗﺖ‪ ‬ﻣﻀﻰ‪ ‬ﻭﺩﻭﻥ‪ ‬‬ ‫ﺍﻟﺤﺎﺟﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺍﻟﻘﻠﻖ‪ ‬ﺣﻮﻝ‪ ‬ﺍﻟﺠﻐﺮﺍﻓﻴﺎ‪ .‬‬ ‫‪ ‬‬

‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﻟﻤﺎﺫﺍ‪ ‬ﻗﺪ‪ ‬ﺃﻛﻮﻥ‪ ‬ﺑﺤﺎﺟﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺍﻟﺘﻮﺍﺻﻞ‪ ‬ﻣﻊ‪ ‬ﺍﻟﺠﻤﺎﻋﺎﺕ‪ ‬ﺍﻟﻤﺼﻠﺤﻴﺔ‪ ‬ﺍﻟﺒﻌﻴﺪﺓ‪ ‬ﻋﻨﻲ؟‪ ‬‬ ‫ﻧﺴﺒﻲ‪ ،‬ﻭﺫﻟﻚ‪ً ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ : ‬ﻟﺴﺖ‪ً ‬‬ ‫ﺗﺒﻌﺎ‪ ‬ﻟﻤﺎ‪ ‬ﻳﺤﺼﻞ‪ ‬ﺣﻮﻟﻚ‪ .‬ﻭﺗﻘﻮﻡ‪ ‬ﺑﻌﺾ‪ ‬ﺍﻟﺪﻭﻝ‪ ‬‬ ‫ﺩﺍﺋﻤﺎ‪ ‬ﺑﺤﺎﺟﺔ‪ ‬ﻟﻠﺘﻮﺍﺻﻞ‪ ‬ﻣﻊ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻟﺠﻤﺎﻋﺎﺕ‪ .‬ﻭﻟﻜﻦ‪ ‬ﺍﻟﺒﻌﺪ‪ّ ‬‬ ‫ﺑﺘﺤﺪﻳﺪ‪ ‬ﻋﺪﺩ‪ ‬ﻣﻦ‪ ‬ﺃﻋﻀﺎء‪ ‬ﺍﻟﺠﻤﺎﻋﺔ‪ ‬ﻳﻜﻮﻥ‪ ‬ﺑﺈﻣﻜﺎﻧﻬﻢ‪ ‬ﺍﻹﻟﺘﻘﺎء‪ .‬ﻓﻤﻦ‪ ‬ﺍﻟﻤﻤﻜﻦ‪ ‬ﺃﻥ‪ ‬ﻳﺼﻌّﺐ‪ ‬ﺍﻟﻌﻨﻒ‪ ‬ﺍﻟﺘﻘﺎء‪ ‬ﺃﻗﺮﺏ‪ ‬ﺍﻟﺠﻴﺮﺍﻥ‪ ‬ﺣﺘﻰ‪ .‬ﻭﻓﻴﻤﺎ‪ّ ‬‬ ‫ﺃﻥ‪ ‬‬ ‫ﺍﻟﺨﺒﺮﺓ‪ ‬ﻭﺍﻟﻤﻌﺎﺭﻑ‪ ‬ﺍﻟﺠﺪﻳﺪﺓ‪ً ‬‬ ‫ﻏﺎﻟﺒﺎ‪ ‬ﻣﺎ‪ ‬ﺗﻜﻮﻥ‪ ‬ﻓﻲ‪ ‬ﺍﻟﻤﻜﺘﺒﺎﺕ‪ ‬ﻭﺍﻟﺠﺎﻣﻌﺎﺕ‪ ،‬ﺑﻌﻴﺪﺍً‪ ‬ﺟ ‪‬ﺪﺍ‪ ‬ﻋّﻨﺎ‪ ،‬ﻳﺘﻴﺢ‪ ‬ﺍﻹﺭﺗﺒﺎﻁ‪ ‬ﺍﻟﺘﺸﻌﺒﻲ‪ ‬ﻟﻨﺎ‪ ‬ﺍﻟﻮﺻﻮﻝ‪ ‬ﺇﻟﻰ‪ ‬‬ ‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﻭﺇﻟﻰ‪ ‬ﺑﻌﻀﻨﺎ‪ ‬ﺍﻟﺒﻌﺾ‪ .‬‬

‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﻛﻴﻒ‪ ‬ﺗﻜﻮﻥ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻟﻤﺼﺎﻟﺢ‪ ‬ﺍﻟﻤﺸﺘﺮﻛﺔ‪ ‬ﻣﻔﻴﺪﺓ‪ ‬ﻟﻤﻮﺿﻮﻉ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺨﺎﺹ‪ ‬ﺑﻲ‪ ‬ﻭﻟﻨﺸﺎﻃﻲ؟‪ ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ : ‬ﺗﻄﻮﻳﺮ‪ ‬ﺍﻷﻟﻔﺔ‪ ‬ﻭﺍﻟﻤﺤﺎﻓﻈﺔ‪ ‬ﻋﻠﻴﻬﺎ‪ ‬ﻫﻲ‪ ‬ﺃﻣﺮ‪ ‬ﺿﺮﻭﺭﻱ‪ ‬ﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﻓﻌّﺎﻟﺔ‪ .‬ﻭﻣﺎ‪ ‬ﺯﺍﻟﺖ‪ ‬ﺍﻟﻄﺮﻳﻘﺔ‪ ‬ﺍﻷﻓﻀﻞ‪ ‬ﻫﻲ‪ ‬ﺍﻟﺘﻼﻗﻲ‪ ‬ﻭﺑﻨﻲ‪ ‬‬ ‫ً‬ ‫ﺃﻥ‪ ‬ﺫﻟﻚ‪ ‬ﻟﻴﺲ‪ ‬ﺩﺍﺋﻤﺎً‪ ‬ﻣﻤﻜﻦ‪ .‬‬ ‫ﺍﻟﺜﻘﺔ‪ ‬ﺷﺨﺼﻴﺎ‪ ،‬ﺇﻻّ‪ّ ‬‬ ‫ﺍﻟﻤﻘﺮﺑﻴﻦ‪ ‬ﻣﻨﻚ‪ ‬ﺃﻭ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻷﺷﺨﺎﺹ‪ ‬ﺍﻟﺬﻳﻦ‪ ‬ﻳﺘﺒﺎﺩﻟﻮﺍ‪ ‬ﻣﻌﻚ‪ ‬ﺍﻟﻤﺼﺎﻟﺢ‪ ‬ﻋﻴﻨﻬﺎ­‪ ‬‬ ‫ﻭﺑﺬﻟﻚ‪ ،‬ﻳﻜﻮﻥ‪ ‬ﻟﺪﻳﻚ‪ ‬ﻓﺮﺻﺔ‪ ‬ﺃﻛﺒﺮ‪ ‬ﻟﻠﺘﺄﺛﻴﺮ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻷﺷﺨﺎﺹ‪ّ ‬‬ ‫ً‬ ‫ً‬ ‫ً‬ ‫ﻣﺜﻞ‪ ‬ﺍﻷﻛﺎﺩﻳﻤﻴﻴﻦ‪ ‬ﻭﺍﻟﺼﺤﻔﻴﻴﻦ‪ ‬ﺃﻭ‪ ‬ﻏﻴﺮﻫﻢ‪ ‬ﻣﻦ‪ ‬ﻗﺎﺩﺓ‪ ‬ﻓﻜﺮ­‪ ‬ﻭﻳﺠﻌﻞ‪ ‬ﺫﻟﻚ‪ ‬ﻓﺮﻗﺎ‪ ‬ﻛﺒﻴﺮﺍ‪ ‬ﻋﻨﺪﻣﺎ‪ ‬ﻳﺤﻴﻦ‪ ‬ﺍﻟﻮﻗﺖ‪ ‬ﻹﻃﻼﻕ‪ ‬ﻭﺳﻤﺎ‪) ‬ﻫﺎﺷﺘﺎﻍ(‪ ‬ﻣﺎ‪ ‬‬ ‫ﻳﺪﻝ‪ ‬ﺫﻟﻚ‪ ‬ﻋﻠﻰ‪ ‬ﺳﻠﻄﺔ‪ ‬ﺃﻛﺒﺮ‪ .‬‬ ‫ﻋﻠﻰ‪ ‬ﺗﻮﻳﺘﺮ‪ .‬ﻓﻌﻨﺪﻣﺎ‪ ‬ﺗﻜﻮﻥ‪ ‬ﺍﻟﺸﺒﻜﺎﺕ‪ ‬ﻛﺒﻴﺮﺓ‪ ‬ﻭﺗﺘﺄﻟّﻒ‪ ‬ﻣﻦ‪ ‬ﺃﺷﺨﺎﺹ‪ ‬ﻟﺪﻳﻬﻢ‪ ‬ﻣﺼﺎﻟﺢ‪ ‬ﻣﺸﺘﺮﻛﺔ‪ ،‬ﻏﺎﻟﺒﺎً‪ ‬ﻣﺎ‪ّ ‬‬ ‫ﻭﺃﺧﻴﺮﺍً‪ّ ،‬‬ ‫ﻓﺈﻥ‪ ‬ﺍﻟﺸﺒﻜﺎﺕ‪ ‬ﺍﻟﻤﺘﻤﺎﺛﻠﺔ‪ ‬ﺍﻟﺘﻔﻜﻴﺮ‪ ‬ﻛﺜﻴﺮﺍً‪ ‬ﻣﺎ‪ ‬ﻳﻜﻮﻥ‪ ‬ﻟﺪﻳﻬﺎ‪ ‬ﻣﺼﺎﻟﺢ‪ ‬ﻣﻨﺤﺎﺯﺓ‪ .‬ﻓﻌﻨﺪﻣﺎ‪ ‬ﺗﺘﺸﺎﺭﻙ‪ ‬ﺍﻟﻤﻨﻈﻤﺎﺕ‪ ‬ﻭﺍﻹﺋﺘﻼﻓﺎﺕ‪ ‬ﺍﻟﺸﺒﻜﺎﺕ‪ ‬‬ ‫ﺗﺄﺛﻴﺮ‪ ‬ﺃﻛﺒﺮ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺫﻟﻚ‪ ،‬ﻓﺤﺘﻰ‪ ‬ﻟﻮ‪ ‬ﺃﺻﺒﺤﺖ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻟﺸﺒﻜﺎﺕ‪ ‬ﺭﺍﻗﺪ ًﺓ‪ ،‬ﻻ‪ ‬ﺗﺼﺒﺢ‪ ‬ﺍﻟﺮﻭﺍﺑﻂ‪ ‬‬ ‫ﺍﻟﺨﺎﺻﺔ‪ ‬ﺑﻬﺎ‪ ،‬ﻳﺼﺒﺢ‪ ‬ﻟﺪﻳﻬﺎ‪ ‬ﺑﺎﻟﺘﺎﻟﻲ‪ٌ ‬‬ ‫ﻣﻜﺴﻮﺭ ًﺓ‪ ،‬ﻓﻴﻤﻜﻦ‪ ‬ﺇﺫﺍ‪ ‬ﺇﻋﺎﺩﺓ‪ ‬ﺗﻔﻌﻴﻠﻬﺎ‪ ‬ﻓﻲ‪ ‬ﻭﻗﺖ‪ ‬ﻗﺼﻴﺮ‪ .‬‬ ‫‪ ‬‬ ‫ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻲ‪ ‬ﺍﻟﻤﺪﺭﻙ‪ ،‬ﺍﻟﻮﺣﺪﺓ‪ ‬ﺍﻷﻭﻟﻰ‪ :‬ﺗﺤﺪﻳﺪ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ :‬ﺍﻷﺳﺌﻠﺔ‪ ‬ﺍﻟﻤﺘﻜﺮﺭﺓ‪ :‬ﻣﺎ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﻤﻴﺰ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻋﻦ‪ ‬ﻏﻴﺮﻫﺎ؟‪ ‬‬ ‫ﺹ‪ 3.‬‬

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‫ﺃﻥ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺗﺪﻭﺭ‪ ‬ﺣﻮﻝ‪ ‬ﺍﻹﻟﺘﺰﺍﻡ‪ .‬ﻣﺎﺫﺍ‪ ‬ﻳﻌﻨﻲ‪ ‬ﺫﻟﻚ؟‪ ‬‬ ‫ﺩﺍﺋﻤﺎ‪ّ ‬‬ ‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﺃﺳﻤﻊ‪ً ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ : ‬ﻓﻲ‪ ‬ﺍﻟﻤﺎﺿﻲ‪ ،‬ﻛﺎﻧﺖ‪ ‬ﻭﺳﺎﺋﻞ‪ ‬ﺍﻹﻋﻼﻡ‪ ‬ﺃﻛﺜﺮ‪ً ‬‬ ‫ﺍﻟﺒﺚ­‪ ‬ﻣﻊ‪ ‬ﺟﻤﻬﻮﺭ‪ ‬ﻋﺎﻡ‪ ،‬ﻣﺜﻞ‪ ‬ﺍﻟﺼﺤﻒ‪ ‬‬ ‫ﺗﻨﺎﺳﺒﺎ‪ ‬ﻣﻊ‪ ‬ﺍﻹﺗﺼﺎﻻﺕ‪ ‬ﺃﺣﺎﺩﻳﺔ‪ ‬ﺍﻹﺗﺠﺎﻩ­ ّ‬ ‫ً‬ ‫ﺍﻟﻤﺤﺮﺭ‪ ‬ﺃﻭ‪ ‬ﺍﻟﺒﺮﺍﻣﺞ‪ ‬ﺍﻟﺤﻮﺍﺭﻳﺔ‪ ‬ﻋﺒﺮ‪ ‬‬ ‫ﻭﺃﺣﻴﺎﻧﺎ‪ ‬ﻣﻊ‪ ‬ﺍﻹﺗﺼﺎﻻﺕ‪ ‬ﺛﻨﺎﺋﻴﺔ‪ ‬ﺍﻹﺗﺠﺎﻩ‪ ،‬ﻛﻤﺎ‪ ‬ﻫﻮ‪ ‬ﺍﻟﺤﺎﻝ‪ ‬ﻓﻲ‪ ‬ﺍﻟﺮﺳﺎﺋﻞ‪ ‬ﺍﻟﻤﺒﻌﻮﺛﺔ‪ ‬ﺇﻟﻰ‪ّ ‬‬ ‫ﻭﺍﻟﺘﻠﻔﺰﻳﻮﻥ‪ ،‬‬ ‫ّ‬ ‫ً‬ ‫ﺍﻟﺮﺍﺩﻳﻮ‪) .‬ﺗﺴﻤﺢ‪ ‬ﺍﻟﻬﻮﺍﺗﻒ‪ ‬ﺃﻳﻀﺎ‪ ‬ﺑﺎﻹﺗﺼﺎﻻﺕ‪ ‬ﺛﻨﺎﺋﻴﺔ‪ ‬ﺍﻹﺗﺠﺎﻩ‪ ،‬ﺇﻻ‪ّ ‬‬ ‫ﺃﻥ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻟﻺﺗﺼﺎﻻﺕ‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﻔﺘﺮﺽ‪ ‬ﺃﻥ‪ ‬ﺗﻜﻮﻥ‪ ‬ﺧﺎﺻﺔ‪ (.‬‬ ‫ﻛﻞ‪ ‬ﻭﺳﺎﺋﻞ‪ ‬ﺍﻹﺗﺼﺎﻻﺕ‪ ‬ﻫﺬﻩ‪ ‬ﻣﻜﻠﻔﺔ‪ .‬‬ ‫ﻭﺑﺎﻹﺿﺎﻓﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺫﻟﻚ‪ ،‬ﻛﺎﻧﺖ‪ّ ‬‬ ‫ﺃﻣّﺎ‪ ‬ﺍﻹﻧﺘﺮﻧﺖ‪ ،‬ﻓﺘﺴﻤﺢ‪ ‬ﻟﻨﺎ‪ ‬ﺑﺎﻟﺠﻤﻊ‪ ‬ﺑﻴﻦ‪ ‬ﻓﻮﺍﺋﺪ‪ ‬ﺍﻟﺒﺚ‪ ‬ﻭﺍﻷﻟﻔﺔ‪ ‬ﻭﺗﺒﺎﺩﻝ‪ ‬ﺍﻟﻤﺤﺎﺩﺛﺎﺕ‪ ‬ﻭﺫﻟﻚ‪ ‬ﺑﻮﺍﺳﻄﺔ‪ ‬ﺍﻟﻮﺻﻼﺕ‪ ‬ﺍﻟﺘﺸﻌﺒﻴﺔ‪ ‬ﻭﻣﻮﺍﻗﻊ‪ ‬ﺍﻟﺘﻮﺍﺻﻞ‪ ‬‬ ‫ﺍﻹﺟﺘﻤﺎﻋﻲ‪ ‬ﻭﺑﺘﻜﻠﻔﺔ‪ّ ‬‬ ‫ﻣﺤﺘﻮﻯ‪ ‬ﻣﺎ‪ ‬ﻋﻠﻰ‪ ‬ﻣﻮﺍﻗﻊ‪ ‬ﺍﻟﺘﻮﺍﺻﻞ‪ ‬ﺍﻹﺟﺘﻤﺎﻋﻲ‪ ،‬ﺃﻭ‪ ‬ﻓﻲ‪ ‬ﺍﻟﻮﺍﻗﻊ‪ّ ‬ﺑﺜﻪ‪ ،‬‬ ‫ً‬ ‫ﺃﻗﻞ‪ ‬ﻧﺴﺒﻴ‪‬ﺎ‪ .‬ﻓﻴﻤﻜﻨﻚ‪ ‬ﻋﻠﻰ‪ ‬ﺳﺒﻴﻞ‪ ‬ﺍﻟﻤﺜﺎﻝ‪ ‬ﻧﺸﺮ‪ ‬‬ ‫ﺻﺪﻯ‪ ‬ﻟﺪﻯ‪ ‬ﺟﻤﻬﻮﺭﻙ‪ ،‬ﻓﻴﻤﻜﻨﻬﻢ‪ ‬ﺗﺒﺎﺩﻟﻪ‪ ‬ﺑﺴﻬﻮﻟﺔ‪ ‬ﻣﻊ‪ ‬ﺃﺻﺪﻗﺎﺋﻬﻢ‪ ،‬ﻭﻳﻜﻮﻧﻮﺍ‪ ‬ﺑﺎﻟﺘﺎﻟﻲ‪ ‬ﻳﻌﻴﺪﻭﻥ‪ ‬ﺑﺚ‪ ‬ﺭﺳﺎﻟﺘﻚ‪ ‬‬ ‫ً‬ ‫ﻭﺇﺫﺍ‪ ‬ﻛﺎﻥ‪ ‬ﻟﻤﺎ‪ ‬ﺗﺮﻳﺪ‪ ‬ﻗﻮﻟﻪ‪ ‬‬ ‫ﻭﻧﺸﺮﻫﺎ‪ .‬‬ ‫ﻭﻳﻌﻄﻴﻨﺎ‪ ‬ﺫﻟﻚ‪ ‬ﺇﻣﻜﺎﻧﻴﺔ‪ ‬ﻫﺎﺋﻠﺔ‪ ‬ﻓﻲ‪ ‬ﻗﺪﺭﺗﻨﺎ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻟﺘﻨﻈﻴﻢ‪ ‬ﺑﺼﻔﺘﻨﺎ‪ ‬ﻧﺎﺷﻄﻴﻦ‪ ‬ﻭﻣﻨﺎﺻﺮﻳﻦ‪ .‬ﻓﺒﺈﻣﻜﺎﻥ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﻳﻦ‪ ‬ﺍﻟﺬﻳﻦ‪ ‬ﻳﺤﻤﻠﻮﻥ‪ ‬ﺭﺳﺎﺋﻞ‪ ‬‬ ‫ﻭﻳﻮﺳﻌﻮﻧﻬﺎ‪ ‬ﻛﻤﺎ‪ ‬ﻭﻳﻤﻜﻨﻬﻢ‪ ‬ﺯﻳﺎﺩﺓ‪ ‬ﺍﻟﺘﻮﻋﻴﺔ‪ ‬ﺣﻮﻝ‪ ‬ﻗﻀﺎﻳﺎﻫﻢ‪ ‬ﻭﺫﻟﻚ‪ ‬ﺑﻮﻗﺖ‪ ‬ﺃﺳﺮﻉ‪ ‬ﻭﺑﻮﺍﺳﻄﺔ‪ ‬ﻋﺪﺩ‪ ‬‬ ‫ﻗﻮﻳﺔ‪ ‬ﺃﻥ‪ ‬ﻳﻨﺸﺆﻭﺍ‪ ‬ﺷﺒﻜﺎﺕ‪ ‬ﺧﺎﺻﺔ‪ ‬ﺑﻬﻢ‪ّ ‬‬ ‫ﺃﻗﻞ‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﻮﺍﺭﺩ‪ .‬‬ ‫ّ‬

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‫ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻲ‪ ‬ﺍﻟﻤﺪﺭﻙ‪ ،‬ﺍﻟﻮﺣﺪﺓ‪ ‬ﺍﻷﻭﻟﻰ‪ :‬ﺗﺤﺪﻳﺪ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ :‬ﺍﻷﺳﺌﻠﺔ‪ ‬ﺍﻟﻤﺘﻜﺮﺭﺓ‪ :‬ﻣﺎ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﻤﻴﺰ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻋﻦ‪ ‬ﻏﻴﺮﻫﺎ؟‪ ‬‬ ‫ﺹ‪ 4.‬‬

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‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﺇﺫﺍً‪ ‬ﻫﻞ‪ ‬ﻳﻌﻨﻲ‪ ‬ﺫﻟﻚ‪ ‬ﺃﻧّﻪ‪ ‬ﻳﺠﺐ‪ ‬ﺃﻥ‪ ‬ﺃﺳﺘﻌﻤﻞ‪ ‬ﺍﻷﺩﻭﺍﺕ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻭﺍﻟﺘﻜﺘﻴﻜﺎﺕ‪ ‬ﻓﻘﻂ‪ ‬ﻓﻲ‪ ‬ﻣﻨﺎﺻﺮﺗﻲ‪ ‬ﻣﻦ‪ ‬ﺍﻵﻥ‪ ‬‬ ‫ﻓﺼﺎﻋﺪﺍً؟‪ ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ : ‬ﻻ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻹﻃﻼﻕ‪ .‬ﻭﻓﻴﻤﺎ‪ ‬ﺗﺨﺘﺒﺮ‪ ‬ﻃﺮﻕ‪ ‬ﺍﻟﺘﻮﺍﺻﻞ‪ ‬ﻫﺬﻩ‪ ‬ﺑﻮﺍﺳﻄﺔ‪ ‬ﻣﻮﺍﻗﻊ‪ ‬ﺍﻟﺘﻮﺍﺻﻞ‪ ‬ﺍﻹﺟﺘﻤﺎﻋﻲ‪ ،‬ﻳﺠﺐ‪ ‬ﺃﻥ‪ ‬ﺗﻜﻮﻥ‪ ‬ﺣﺬﺭﺍً‪ ‬ﻭﻻ‪ ‬‬ ‫ﺇﻻ‪ ‬ﺃّﻧﻬﺎ‪ ‬ﺃﺩﻭﺍﺕ‪ ‬ﺟﺪﻳﺪﺓ‪ ‬ﻣﻦ‪ ‬ﺃﺩﻭﺍﺕ‪ ‬ﺍﻟﺘﻜﺘﻴﻜﺎﺕ‪ ‬ﺍﻟﺘﻲ‪ّ ‬‬ ‫ﺃﻥ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻷﺧﻴﺮﺓ‪ ‬ﻻ‪ّ ‬‬ ‫ﺗﺤﻞ‪ ‬ﻣﻜﺎﻥ‪ ‬ﻃﺮﻕ‪ ‬ﺍﻟﺘﻮﺍﺻﻞ‪ ‬ﺍﻷﺳﺎﺳﻴﺔ‪ّ .‬‬ ‫ﺗﻨﺴﻰ‪ّ ‬‬ ‫ﺗﺘﻨﻮﻉ‪ ‬‬ ‫ﺳﺘﻈﻞ‪ّ ‬‬ ‫ّ‬ ‫ً‬ ‫ﺇﻟﻰ‪ ‬ﺍﻷﺑﺪ‪ً ،‬‬ ‫ﻭﻏﺎﻟﺒﺎ‪ ‬ﻣﺎ‪ ‬ﺗﻌﻤﻞ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻷﺩﻭﺍﺕ‪ ‬ﺑﺸﻜﻞ‪ ‬ﺟﻴّﺪ‪ ،‬ﺃﻭ‪ ‬ﺣّﺘﻰ‪ ‬‬ ‫ﺗﻤﺎﻣﺎ‪ ‬ﻛﻜﻞ‪ ‬ﻣﻦ‪ ‬ﺁﻟﺔ‪ ‬ﺍﻟﻄﺒﺎﻋﺔ‪ ‬ﻭﺍﻟﻬﺎﺗﻒ‪ ‬ﻭﺍﻟﺘﻠﻔﺰﻳﻮﻥ‪ ‬ﺍﻟﺘﻲ‪ ‬ﺳﺒﻘﺘﻬﺎ‪ .‬‬ ‫ﺑﺸﻜﻞ‪ ‬ﺃﻓﻀﻞ‪ ،‬ﻋﻨﺪﻣﺎ‪ ‬ﺗﺠﻤﻊ‪ ‬ﺑﻴﻨﻬﺎ‪ ‬ﻭﺑﻴﻦ‪ ‬ﺗﻜﺘﻴﻜﺎﺕ‪ ‬ﻭﺳﺎﺋﻞ‪ ‬ﺍﻹﻋﻼﻡ‪ ‬ﻭﺗﻜﺘﻴﻜﺎﺕ‪ ‬ﻭﺟﻬﺎً‪ ‬ﻟﻮﺟﻪ‪ .‬‬ ‫‪ ‬‬

‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﻳﺒﺪﻭ‪ ‬ﺫﻟﻚ‪ ‬ﺃﺭﻭﻉ‪ ‬ﻣﻦ‪ ‬ﺃﻥ‪ ‬ﻳ ﱠ‬ ‫ُﺼﺪﻕ‪ .‬ﻣﺎ‪ ‬ﻫﻲ‪ ‬ﺳﻠﺒﻴﺎﺕ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ؟‪ ‬‬ ‫ﺗﺸﻜﻜﻲ‪ .‬ﻓﺎﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ‬ﺍﻟﺠﺪﻳﺪﺓ‪ ‬ﻻ‪ّ ‬‬ ‫ﺍﻟﺠﻮﺍﺏ‪ّ : ‬‬ ‫ﺗﺤﻞ‪ ‬ﺍﻟﻤﺸﺎﻛﻞ‪ ‬ﻓﺤﺴﺐ‪ ،‬ﺑﻞ‪ ‬ﻳﻤﻜﻨﻬﺎ‪ ‬ﺃﻥ‪ ‬ﺗﺘﺴﺒﺐ‪ ‬ﻟﻚ‪ ‬ﺑﻤﺸﺎﻛﻞ‪ ‬ﺟﺪﻳﺪﺓ‪ ،‬‬ ‫ّ‬ ‫ﻳﺤﻖ‪ ‬ﻟﻚ‪ ‬ﺃﻥ‪ ‬ﺗﻜﻮﻥ‪ ‬‬ ‫ّ‬ ‫ﺃﻭ‪ ‬ﺃﻥ‪ ‬ﺗﻀﺨﻢ‪ ‬ﺍﻟﻤﺸﺎﻛﻞ‪ ‬ﺍﻟﻘﺪﻳﻤﺔ‪ .‬‬ ‫ﺍﻟﺘﺜﻘﻒ‪ ‬ﺍﻟﺮﻗﻤﻲ‪ ،‬ﻗﺪ‪ّ ‬‬ ‫‪‬ﺃﻭﻻ‪ ،‬ﻗﻠّﺔ‪ ‬ﺍﻹّﺗﺼﺎﻝ‪ ‬ﺑﺸﺒﻜﺔ‪ ‬ﺍﻹﻧﺘﺮﻧﺖ‪ ‬ﺃﻭ‪ ‬ﻗﻠّﺔ‪ّ ‬‬ ‫ﻳﺆﺛﺮ‪ ‬ﻋﻠﻰ‪ ‬ﺟﻤﻬﻮﺭﻙ‪ ‬ﻭﻳﺘﺴﺒّﺐ‪ ‬ﺑﺘﺤﻴﻴﺪ‪ ‬ﺍﻟﺘﻨﻈﻴﻢ‪ ‬ﺍﻟﺮﻗﻤﻲ‪ ‬ﺍﻟﺨﺎﺹ‪ ‬‬ ‫ﺑﻚ‪ .‬ﻓﺈﺫﺍ‪ ‬ﻗﻤﺖ‪ ‬ﺑﺎﺧﺘﻴﺎﺭ‪ ‬ﺍﻷﺩﻭﺍﺕ‪ ‬ﻭﺍﻟﺘﻜﺘﻴﻜﺎﺕ‪ ‬ﺍﻟﺘﻲ‪ ‬ﻻ‪ ‬ﻳﻤﻜﻦ‪ ‬ﻟﺠﻤﻬﻮﺭﻙ‪ ‬ﺍﻟﻮﺻﻮﻝ‪ ‬ﺇﻟﻴﻬﺎ‪ ‬ﺃﻭ‪ ‬ﺍﻟﺘﻲ‪ ‬ﻻ‪ ‬ﺗﻬﻤّﻪ‪ ،‬ﻓﺴﻮﻑ‪ ‬ﺗﺬﻫﺐ‪ ‬ﺟﻬﻮﺩﻙ‪ ‬‬ ‫ً‬ ‫ﺃﺳﺎﺳﺎ‪ ‬ﻗﺎﺩﺭﻭﻥ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻟﻮﺻﻮﻝ‪ ‬ﺇﻟﻰ‪ ‬ﻫﺬﻩ‪ ‬‬ ‫ﺳﺪﻯ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ‪ ‬ﺇﻟﻰ‪ ‬ﺫﻟﻚ‪ ،‬ﻭﺑﺪﻝ‪ ‬ﻣﻦ‪ ‬ﺃﻥ‪ ‬ﺗﺒﺴﻂ‪ ‬ﺳﻠﻄﺘﻚ‪ ،‬ﻗﺪ‪ ‬ﺗﻤﻨﺤﻬﺎ‪ ‬ﻷﺷﺨﺎﺹ‪ ‬ﻫﻢ‪ ‬‬ ‫ً‬ ‫ﺍﻷﺩﻭﺍﺕ‪ ‬ﻧﺘﻴﺠﺔ‪ ‬ﻟﻤﻜﺎﻧﺘﻬﻢ‪ ‬ﺍﻟﻤﻤﻴّﺰﺓ‪ ‬ﻓﻲ‪ ‬ﺍﻟﻤﺠﺘﻤﻊ‪ .‬ﻟﻤﻌﺮﻓﺔ‪ ‬ﺍﻟﻤﺰﻳﺪ‪ ‬ﻋﻦ‪ ‬ﺫﻟﻚ‪ ،‬ﺇﺑﺤﺚ‪ ‬ﻋﻦ‪ ‬ﺍﻟﻔﺠﻮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ .‬‬ ‫ً‬ ‫ﺛﺎﻧﻴﺎ‪ّ ،‬‬ ‫ﺗﻌﺮﺽ‪ ‬ﻣﺴﺘﺨﺪﻣﻲ‪ ‬ﺍﻹﻧﺘﺮﻧﺖ‪ ‬ﻭﺃﻣﻨﻬﻢ‪ ‬‬ ‫ﺇﻥ‪ ‬ﺍﺳﺘﺨﺪﺍﻡ‪ ‬ﺍﻷﺩﻭﺍﺕ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﺑﺸﻜﻞ‪ ‬ﻋﺎﻡ‪ ،‬ﺃﻭ‪ ‬ﻟﻠﻤﻨﺎﺻﺮﺓ‪ ‬ﻭﺍﻟﻔﻌّﺎﻟﻴﺔ‪ ‬ﺑﺸﻜﻞ‪ ‬ﺧﺎﺹ‪ّ ،‬‬ ‫ﺍﻟﺮﻗﻤﻲ‪ ‬ﻭﺃﺣﻴﺎﻧﺎً‪ ‬ﺍﻟﺠﺴﺪﻱ‪ ‬ﺇﻟﻰ‪ ‬ﻣﺠﻤﻮﻋﺔ‪ ‬ﻣﻦ‪ ‬ﺍﻟﺘﻬﺪﻳﺪﺍﺕ‪ .‬‬ ‫ﻓﻴﺘﻄﻠّﺐ‪ ‬ﺍﺳﺘﺨﺪﺍﻡ‪ ‬ﺍﻷﺩﻭﺍﺕ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻭﺿﻊ‪ ‬ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﺍﻟﺸﺨﺼﻴﺔ‪ ‬ﻋﻠﻰ‪ ‬ﺷﺒﻜﺔ‪ ‬ﺍﻹﻧﺘﺮﻧﺖ‪ .‬ﻭﻓﻮﺭ‪ ‬ﻭﺿﻊ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﻋﻠﻰ‪ ‬ﺷﺒﻜﺔ‪ ‬‬ ‫ﺍﻹﻧﺘﺮﻧﺖ‪ ،‬ﺗﺒﻘﻰ‪ ‬ﻫﻨﺎﻙ‪ ‬ﺇﻟﻰ‪ ‬ﺍﻷﺑﺪ‪ .‬‬ ‫ﻭﻣﻦ‪ ‬ﺍﻟﻤﻤﻜﻦ‪ ‬ﺃﻥ‪ ‬ﺗﺴﺘﺨﺪﻡ‪ ‬ﺍﻟﺤﻜﻮﻣﺎﺕ‪ ‬ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪ ‬ﺍﻟﺒﻴﺎﻧﻴﺔ‪ ‬ﺍﻟﺘﻲ‪ ‬ﺗﺠﺪﻫﺎ‪ ‬ﻟﻔﻀﺢ‪ ‬ﺃﻭ‪ ‬ﺍﺣﺘﺠﺎﺯ‪ ‬ﺍﻟﻨﺎﺷﻄﻴﻦ‪ .‬ﺃﻣّﺎ‪ ‬ﺍﻟﺸﺮﻛﺎﺕ‪ ،‬ﻓﻘﺪ‪ ‬ﺗﻘﻮﻡ‪ ‬ﺑﺈﺯﺍﻟﺔ‪ ‬‬ ‫ﺍﻟﻤﺤﺘﻮﻯ‪ ‬ﺍﻟﺨﺎﺹ‪ ‬ﺑﻚ‪ ‬ﻓﻲ‪ ‬ﺣﺎﻝ‪ ‬ﻛﺎﻥ‪ ‬ﻳﺨﺎﻟﻒ‪ ‬ﻣﺒﺎﺩﺋﻬﺎ‪ ‬ﺍﻟﺘﻮﺟﻴﻬﻴﺔ‪ ‬ﺍﻟﻤﺠﺘﻤﻌﻴﺔ‪ .‬‬ ‫ﻣﻨﻈﻢ‪ ،‬ﻳﺠﺐ‪ ‬ﻋﻠﻴﻚ‪ ‬ﺃﻥ‪ ‬ﺗﺤﻤﻲ‪ ‬ﻧﻔﺴﻚ‪ ‬ﻭﺍﻟﻨﺎﺱ‪ ‬ﺍﻟﻤﺘﺼﻠﻴﻦ‪ ‬ﺑﻚ‪ ‬ﻣﻦ‪ ‬ﺍﻟﻤﺨﺎﻃﺮ‪ ‬ﺍﻟﺘﻲ‪ ‬ﻳﻤﻜﻦ‪ ‬ﺗﻔﺎﺩﻳﻬﺎ‪ .‬ﻭﻟﺤﺴﻦ‪ّ ‬‬ ‫ﻭﺑﺼﻔﺘﻚ‪ّ ‬‬ ‫ﺍﻟﺤﻆ‪ ،‬ﻫﻨﺎﻙ‪ ‬‬ ‫ﺗﺘﻌﺮﻑ‪ ‬ﻋﻠﻰ‪ ‬ﺍﻟﻌﺪﻳﺪ‪ ‬ﻣﻨﻬﺎ‪ ‬ﻓﻲ‪ ‬‬ ‫ﺍﻟﻌﺪﻳﺪ‪ ‬ﻣﻦ‪ ‬ﺍﻟﺘﻜﺘﻴﻜﺎﺕ‪ ‬ﻭﺍﻷﺩﻭﺍﺕ‪ ‬ﻭﺍﻷﺩﻟﺔ‪ ‬ﺗﺴﺎﻋﺪ‪ ‬ﻓﻲ‪ ‬ﺟﻌﻠﻚ‪ ‬ﻣﺴﺘﻌ ‪‬ﺪﺍ‪ ‬ﻟﻤﻮﺍﺟﻬﺔ‪ ‬ﻫﺬﻩ‪ ‬ﺍﻟﻤﺨﺎﻃﺮ‪ .‬ﻭﺳﻮﻑ‪ّ ‬‬ ‫ﺮﺓ‪ ‬ﺍﻟﻤﺨﺼﺼﺔ‪ ‬ﻟﻸﻣﻦ‪ ‬ﺍﻟﺮﻗﻤﻲ‪ .‬‬ ‫ﺍﻟﻮﺣﺪﺍﺕ‪ ‬ﺍﻟﻤﺼ ّﻐ‬ ‫ّ‬ ‫‪ ‬‬

‫ﻟﺪﻱ‪ ‬ﺳﺆﺍﻝ‪ ‬ﺁﺧﺮ‪ ‬ﺣﻮﻝ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ .‬‬ ‫ﻛﻞ‪ ‬ﺷﻲء؟‪ّ ‬‬ ‫ﺍﻟﺴﺆﺍﻝ‪ :‬ﺇﻧﺘﻈﺮ‪ ،‬ﻫﻞ‪ ‬ﻫﺬﺍ‪ّ ‬‬ ‫ﺍﻟﺠﻮﺍﺏ ّ‬ ‫‪ : ‬ﺗﺄﻛﺪ‪ ‬ﻣﻦ‪ ‬ﺃّﻧﻚ‪ ‬ﺳﻮﻑ‪ ‬ﺗﺤﻀﺮ‪ ‬ﺍﻟﻤﺤﺎﺩﺛﺔ‪ ‬ﺍﻟﻔﻮﺭﻳﺔ‪ ‬ﺍﻟﺨﺎﺻﺔ‪ ‬ﺑﻬﺬﺍ‪ ‬ﺍﻷﺳﺒﻮﻉ‪ ‬ﻭﺳﻨﺤﺎﻭﻝ‪ ‬ﺃﻥ‪ ‬ﻧﺠﺪ‪ ‬ﺟﻮﺍﺑﺎً‪ .‬‬

‫ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻲ‪ ‬ﺍﻟﻤﺪﺭﻙ‪ ،‬ﺍﻟﻮﺣﺪﺓ‪ ‬ﺍﻷﻭﻟﻰ‪ :‬ﺗﺤﺪﻳﺪ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ :‬ﺍﻷﺳﺌﻠﺔ‪ ‬ﺍﻟﻤﺘﻜﺮﺭﺓ‪ :‬ﻣﺎ‪ ‬ﺍﻟﺬﻱ‪ ‬ﻳﻤﻴﺰ‪ ‬ﺍﻟﻤﻨﺎﺻﺮﺓ‪ ‬ﺍﻟﺮﻗﻤﻴﺔ‪ ‬ﻋﻦ‪ ‬ﻏﻴﺮﻫﺎ؟‪ ‬‬ ‫ﺹ‪ 5.‬‬

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