Communication: A Necessary Skill for an Organization Communication was often regarded as an understated skill in the business requirements few decades ago. While the modern era of business focusses on the art of communication, education has yet to gain the emphasis level that any business necessitates. Not only, communication skills are required for the interaction with customers, it is also needed to promote the productivity in the internal work environment. The powerful skill will not only benefit in earning extra revenues but it will provide a competitive edge to the particular business. Globalization, while put a lid to monopoly, has also brought clutter. The Multinational organizations have already spread its roots in many parts of the world. Their strategies to induce new product range periodically, also wins them customers with less efforts. Unless a new business heavily invests in marketing with great strategic techniques, it will not be able to capture mass audience. Improving the communication level with clients via different platforms is the cheapest and the most effective way to promote the sales of your product or service. Recent times have made customer interaction much easier. Though Social Media usage is the first priority of almost every company for feedback, it should not be the only platform. Companies should make additional efforts to interact with customers on the personal basis who understand their needs and wants. It should be drilled in the mind of every employee of the company that each customer is important. With thousands of local and international products in the market, customers will not hesitate for a moment to change their decision about a particular product. Communication with the audience will not only provide you better results, it will also help you in getting a good word of mouth, or most likely, a comment on social media. The focus of the business should be on getting the competitive advantage. The possibility becomes high when a company works hard to promote communication internally and externally. Increased communication within a work place will help in generating better performance, less errors and diversified ideas. The internal impact will result in the product or service that will appeal the customers to its core. To enhance the skills of young generation, we need to train them from the beginning. Communication, both written and verbal should be polished in educational institutes as well as
homes. The key to any success is to interact and understand your goal in depth. This is possible when a person knows when to start a conversation, when to probe and when to stop.
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