Function Of An Official Public Relations Strategy

What is the function of an official Public Relations Strategy?

A formal strategy pertaining to public relation helps companies in taking its marketing activities to the next level. Although it is a small component of the entire marketing plan but plays a big contributing role in terms of effectiveness of the marketing plan. Talking about effectiveness, the good part is that you don’t have to pay for it.

Objectives or the primary purpose of a Public Relation strategy is that it allows valuable stakeholders to understand the concerns of the organization regarding any particular event and otherwise helps in communicating the purpose and mission of the organization to the concerned. Generally it is considered as a good way of communicating with the society and also taking onboard possible business partners.

Strengthening of Public Relations (PR) ensures organizations popularity at market place and helps business to retain customers and increase its overall goodwill.

When a company decides to design a Public Relation strategy the first and foremost thing it looks into is the PR audit. In this process they assess what needs to be highlighted about the company and who to go about it. This can also be circumstantial, in this way organizations can also tackle any false accusations having negative impact on its reputation. Otherwise organizations can simply communicate their core strengths or highlight initiatives that they might have taken for the betterment of the society.

PR strategy is also an effective tool for damage control. One form of damage is mentioned above, false accusations. Companies are usually seen caught off guard when faced with such false accusations. But then there are cases when there are no false accusations, but a loop whole or some level vulnerability or weakness in an organization, which might be later targeted. Press releases are used to cover up for these weak spots or unforeseen circumstances which leave the firm with a big question mark on its credibility. It must be kept in mind that the damage control is a long process and a task which can only be accomplished through a positive attitude and an effective Public Relation policy.

Public Relations comprises of several tools and methods of communications, however the purpose remains the same. A party for public events, press releases and corporate events, companies now make good use of the virtual platforms. Social media has now emerged as an effective tool and seemingly unlimited reach. Blogs, communities, websites, discussion forums and portals promoting speaking engagement help companies promote their brands and its public relation agenda. While designing a Public Relation plan companies must look into these tools as well as the world is changing and tools which were of lesser importance are now considered to be the game changer.

Reference: http://www.researchomatic.com/Public-Relations-90555.html