2008 NSBA Marketing & Sales Kit

National Small Business Association

CONNECTIONS TO SMALL BUSINESS 2008 MEDIA KIT WITH INTERGRATED MARKETING OPPORTUNITIES

WELCOME TO OUR COMMUNITY

I

magine a society where every resident is working together for a common goal.

A community where every member is involved in directing the group to greater success. A population where every citizen turns to a trusted source to receive the latest news, information, education and opportunity to spread their message to others. That community is National Small Business Association, and that source is NSBA ADVOCATE and nsba.biz.

NSBA provides an environment where over 150,000 entrepreneurs from across the country can come together and share their experiences.

Small Business owners, government officials, and industry experts exchange knowledge and information in the printed pages of NSBA ADVOCATE and via nsba.biz.

Community members join together to seek solutions from their colleagues and offer their insights on the issues that challenge smallbusiness owners across the nation.

The transition at NSBA toward bridging the gaps among the small-business community is nothing short of revolutionary.

It marks a new era of member

engagement and interaction.

Members now are leveraging the power of the oldest small-business advocacy organization to deliver success via rich human connections to knowledge, relationships and marketplace opportunities.

NSBA ADVOCATE, NSBA’s bimonthly magazine, delivers content critical to members’ success.

Harnessing the collective knowledge of NSBA’s smallbusiness community, NSBA ADVOCATE reports on the daily conversations taking place amongst America’s entrepreneurs with a voice that matches the enthusiasm and style of our readers.

NSBA ADVOCATE’s content is driven by our members.

Collecting data from our

MEMBERS NOW ARE LEVERAGING THE POWER OF THE OLDEST SMALL-BUSINESS ADVOCACY ORGANIZATION TO DELIVER SUCCESS VIA RICH HUMAN CONNECTIONS TO KNOWLEDGE, RELATIONSHIPS AND MARKETPLACE OPPORTUNITIES.

annual survey and daily interactions on our Web site, NSBA ADVOCATE editors and writers research the defined member needs and deliver content to elevate the conversation to levels that ensure the growth and prosperity of America’s small business owners.

Nsba.biz has been reimagined the central exchange for America’s small business community.

Each NSBA member has the ability to solicit the advice of colleagues, seek out likeminded compatriots, market their offerings and share their views. The communication among members and non-members flows through nsba.biz via blogs, podcasts, the NSBA Job Bank, The Weekly Advocate, and message boards. The latest news from NSBA Headquarters and events is readily available via RSS feeds, and the vast archive of resources from NSBA ADVOCATE, The Weekly Advocate, and NSBA conferences, is accessible to members and subscribers.

With an average of over 377,000 visits from 32,000 visitors per month, nsba.biz is increasingly the place to be and be seen in the smallbusiness community.

MEDIA KIT PAGE 1

ABOUT NSBA

MEMBER PROFILE

NSBA is the nation’s oldest small-business advocacy

NSBA’s membership is as diverse as the small business field.

organization. The organization boasts members in

Members include carpenters, consultants, manufacturers,

each of the United States, British Virgin Islands,

retailers, grocers, designers, investors, and concerned citizens

Guam, Puerto Rico, and U.S. Virgin Islands. Through

who believe in the free enterprise system.

its member organizations, NSBA reaches more than 150,000 small-business owners.

NSBA’s members also include state and regional smallbusiness affiliated groups, such as the Arizona Small Business

Small-business advocacy remains the driving

Association in Phoenix, Council of Smaller Enterprises (COSE) in

force behind NSBA. The organization is mindful that

Cleveland, SMC Business Councils in Pittsburgh, and the Small

the best advocates for small business are the owners

Business Association of Michigan (SBAM) in Lansing.

themselves, who devote their lives to make their businesses, their employees, their communities, and

Number of Personel

their nation a better place.

0

6%

1-4

55%

5-19

28%

20-99

9%

100 - 499

2%

NSBA BRAND VISION STATEMENT NSBA is a volunteer-led association. Our primary mission is to advocate state and federal policies that are beneficial to small business, the state, and the nation—and promote the growth of

Number of Years in Business Less than 1 year

3%

1 - 3 years

18%

4 - 6 years

19%

7 - 10 years

14%

11 - 15 years

12%

NSBA links suppliers with the largest network of small business

16 + years

33%

owners in the country, creating an abundance of buying power.

Revenues for Most Recent Fiscal Year

With a network that reaches over 150,000 small businesses in

Less than $100K

33%

each state and US Territory NSBA stands behind its promise to

$100K - $500K

33%

bring value to our sponsors, partners, and members.

$500K - $1M

11%

$1M - $5M

16%

$5M - $25M

5%

$25M - $75M

*

$75M - $150M

*

As the nation’s oldest small-business advocacy organization

$150M +

2%

NSBA has become a trusted and valuable source for the media.

Location of Business

Our sponsors and partners benefit from this relationship through

Northeast

23%

increased recognition and press mentions from the various

Midwest

23%

sponsorship/partnership opportunities available. On average,

South

30%

NSBA is cited in the press nearly 115 times per month.

West

24%

free enterprise.

BRAND PROMISE TO OUR SPONSORS AND BUSINESS PARTNERS

NSBA MEDIA OUTREACH CAPABAILITIES

ADVOCATE Magazine 2008 Readership and Publication Information

NSBA ADVOCATE magazine — The Facts NSBA’s ADVOCATE provides small-business owners with the tools and resources they need to overcome today’s greatest challenges. There are a few facts that you need to know about NSBA ADVOCATE to understand why your marketing and advertising dollars are best spent here: • • • •

•

•

NSBA ADVOCATE is the official bi-monthly magazine of NSBA, the National Small Business Association.

Readership: Nearly 10,000 small-business owners all across the country keep NSBA ADVOCATE magazine at their fingertips.

Page Count: 16 – 24 pages.

Content: Must-read topics for small-business owners, including business tips & resources, latest updates and developments from the nations capital, member profiles; timely articles from industry experts and government officials; and NSBA news.

Target Audience: Why bother with wasted circulation? NSBA ADVOCATE delivers your target audience — small-business owners, employees, family, and friends. If your business targets the small-business community and you want to reach the decision makers within the community than NSBA ADVOCATE is right for you.

Reaching NSBA Members: Gain visibility by plugging into the NSBA membership and target the smallbusiness community. Put your company in close touch with the NSAB members who own and operate small businesses all around the U.S..

ADVOCATE Magazine 2008 Editorial Calendar

Features

Ad Reservation Due

Ad Materials Due

January/ February

Priority Issues

January 9, 2008

January 16, 2008

March/April

Taxes & Small Business

March 3, 2008

March 10, 2008

May/June

Small Business Survey

May 5, 2008

May 12, 2008

July/August

Human Resources

July 7, 2008`

July 14, 2008

September/ October

2008 Presidential and Congressional Elections

September 8, 2008

September 15, 2008

November/ December

Elections Recap and Outlook

November 5, 2008

November 12, 2008

ADVOCATE Magazine 2008 Rate Card & Insertion Form

Four Color Rates

1X

2X

4X

6X

Back Cover (1/2 Page only) Inside Front Cover (Full Page Only) Inside Back Cover (Full Page Only) Full Page

$1,500.00

$1,425.00

$1,350.00

$1,275.00

$2,750.00

$2,612.50

$2,475.00

$2,200.00

$2,500.00

$2,375.00

$2,250.00

$2,125.00

$2,250.00

$2,137.50

$2,025.00

$1,912.50

Half-Page Spread

$1,750.00

$1,662.50

$1,575.00

$1,487.50

Half-Page

$1,200.00

$1,140.00

$1,080.00

$1,020.00

*Prices reflect per ad per run.

GUARANTEED SPECIAL POSITIONS: 10% premium charge DEADLINES: Space Reservation: At least one week prior to the submission deadline is requested in order to guarantee advertising space in NSBA’s ADVOCATE. Please reference the publication and circulation chart for more detailed information.

Materials: Please reference the publication and circulation chart for more detailed information on submission deadlines.

NAME OF ADVERTISER:__________________________________________________________________ INSERT SPECIFICATIONS: Please run in ______________issue of NSBA’s ADVOCATE for $___________ per issue PLEASE CIRCLE ISSUES:

Jan/Feb 08

March/April 08

May/June 08

July/August 08

Sept./Oct. 08

Nov./Dec. 08

AD COPY: (Please Select One) ____ Use materials from ________ issue of NSBA’s ADVOCATE. ____ Materials will be delivered by the deadline submission date. ____ Materials are enclosed.

NSBA Council Event Highlight SBTC TIBBITS AWARDS Named for Roland Tibbetts, the person acknowledged as the father of the SBIR program, these prestigious, national awards are made annually to those small firms, projects, organizations and individuals judged to exemplify the very best in SBIR achievement.

The Tibbetts Awards are one of the most widely attended events by small businesses who are part of both the NSBA and SBIR Community.

Sponsors recieve: • Two Free Registrations • Prominent Signage throughout the award ceremony • Recognition on the event microsite.

• Inclusion as sponsor in press releases announcing award winners and event • Literature/gift inclusion at award ceremony Total Sponsorship Cost: $7,500 Contact: Jere Glover

Personal Connections NSBA Washington Presentation Integrate your campaign with NSBA’s sponsorship and exhibit opportunities during the Annual Washington Presentation, allowing attendees to experience your brand in person. Conduct one-onone interviews with buyers, acquire leads, and bring a piece of your company to our community.

Why Exhibit?

• Generate business opportunities and revenue for the future • Network/build relationships • Inform small-business owners about your product or service • Receive free listing and discounted advertising in the exhibitor di rectory published in final program with detailed description of your product or service • Study competition on the show floor • Host satellite events in conjunction with NSBA conferences

NSBA Council Sponsorships The focus of NSBA’s Councils is to support the vision and mission of NSBA by providing members opportunities for success through meaningful connections to innovative knowledge, rich relationships and abundant marketplaces. NSBA currently has three councils that serve unique segements of the small-business community: Small Business Exporters of America, Small Business Technology Council, and the Procurement Council. The Councils all align and fuel NSBA’s vision and mission through hosting educational conferences and recognition events unique to each council. NSBA attributes its councils success to the generous support of individual donors, NSBA members and corporate sponsors.

Contact: Greg Smith 202.552.2940 or gsmith@nsba.biz.

“ NSBA is now offering the unprecedented opportunity for sponsors to shift their communications mix in aligning their brand to better resonate with NSBA members. Choose the medium that’s right for your brand: NSBA Conferences, NSBA Council Sponsorships, NSBA ADVOCATE Magazine, or NSBA’s The Weekly Advocate e-Newsletter. ” Molly Brogan NSBA Vice President of Public Affairs

NSBA Strategic Sponsorships The NSBA Strategic Partnerships department builds and facilitates relationships through partnerships and sponsorships. Partners and sponsors traditionally enjoy long benefits and lasting ROI. By positioning NSBA partners in the marketplace with NSBA members, Strategic Partnerships deliver significant impact on sponsors’ investment that generates balance-sheet dividends and rewarding industry support.

Invest with NSBA during one of our conferences or with year-round programming. Each of NSBA’s varied programs delivers a specific audience. Sponsors are recognized on signage, NSBA.Biz, marketing materials and customized visibility depending on the sponsorship opportunity that matches most directly with your organization’s needs. The Strategic Partnerships staff works with each sponsor in identifying the best choice for the highest return on investment. Your organization will receive both tangible and intangible benefits from each NSBA sponsorship opportunity.

Contact: Greg Smith 202.552.2940 or gsmith@nsba.biz.

Are you looking for a way to increase brand awareness; network with the leaders of the smallbusiness community; and strategically allocate your marketing dollars? If so, serving as a sponsor during the 2008 Washington Presentation is a perfect opportunity for your organization.

The Washington Presentation is a must attend event for any small-business owner who wishes to gain insightful perspective of the latest trends and risks currently facing the small business community from Washingtons Bureaucratic Offices. This translates into direct exposure and networking opportunities with senior staff and key decision makers of small businesses from across the nation for all organizations that sponsor the conference.

The Washington Presentation also provides small-business owners a forum to share in new and exciting programs, products, and best practices that allow them to more efficiently manage their small business. As a result this is one of the most widely attended NSBA conferences of the entire year.

Don’t miss one of the best and largest opportunities of the year become a conference sponsor today. There are currently two types of sponsorships available:

Advocate of the Year Award Luncheon Sponsorship Benefits • Exclusive sponsorship of the awards event • Two complimentary registrations to the Washington Presentation • Brief remarks from sponsor at luncheon • One table (ten places) for luncheon guests • Signage at the luncheon event • One booth/table near the main event registration desk • Inclusion as sponsor in press releases announcing award winner and event • Literature/gift inclusion at luncheon Total Sponsorship Cost . . . $10,000 Total Sponsorships Available . . . 1

Washington Presentation Evening Reception Sponsorship Benefits • Exclusive sponsorship of the evening reception • One complimentary registrations to the Washington Presentation • May bring up to two guests to the reception event • Prominent Signage during the reception • Networking opportunities with conference attendees, local, national and trade media, and government officials.

Total Sponsorship Cost . . . $5,000 Total Sponsorships Available . . . 3

CORPORATE

mem•ber•ship “the state or condition of belonging to a group”

P R O G R A M

CORPORATE

P R O G R A M

mem•ber•ship “the state or condition of belonging to a group”

ABOUT CORPORATE MEMBERSHIP

valuable source among America’s small-business

NSBA’s Corporate Membership Program creates

this relationship through increased recognition

relationships with corporations and organizations

and press mentions from the various sponsorship/

that complement NSBA and it’s councils goals and

partnership opportunities available.

owners. Our corporate members benefit from

membership needs. The Corporate Membership Program provides a great opportunity for

NSBA affords your company the opportunity

developing new partnerships with NSBA that help

to market products and services to more than

our small-business members receive added benefits

150,000 small business owners through our

in the area of business operations, financing,

extensive database, e-mail directory and affiliate

production, and professional development from

membership programs.

the services provided exclusively by Corporate Members.

All

corporate

member

companies

receive

membership and applicable benefits in the

NSBA BRAND VISION STATEMENT

National Small Business Association (NSBA), Small

NSBA is a volunteer-led association. Our primary

Small Business Technology Council (SBTC). Affiliate

mission is to advocate state and federal policies

membership in additional NSBA councils may be

that are beneficial to small business, the state,

obtained directly through each individual office.

and the nation—and promote the growth of free

Similar to regular NSBA membership, corporate

enterprise.

memberships are renewable after a 12-month

Business Exporters Association (SBEA) and the

cycle.

BRAND PROMISE TO OUR SPONSORS AND BUSINESS PARTNERS NSBA links suppliers with the largest network of small business owners in the country, creating an abundance of buying power. With a network that reaches over 150,000 small businesses in each state and US Territory NSBA stands behind its promise to bring value to our sponsors, partners, and members.

BENEFITS OF CORPORATE MEMBERSHIP As the nation’s oldest small-business advocacy organization NSBA has become a trusted and

Platinum Membership Level ($20,000)

ADVERTISING & MARKETING OPPORTUNITIES: • • • • •

Two full page and one half-page advertisements in the bimonthly NSBA ADVOCATE magazine during a 12 month period.

Sponsorship of two weekly quick polls appearing on both the Website and The Weekly Advocacte e-Newsletter.

Two Banner advertisements in The Weekly Advocate e-Newsletter.

Two opportunities to utilize NSBA mailing list for direct marketing** 15 percent discount on all electronic advertisement outlets, beyond those included with corporate membership.

NETWORKING OPPORTUNITIES: • •

Three registrations for NSBA’s Annual Washington Presentation.

Opportunity to host two professional development webinar sessions (webinars and/or teleconferences) on selected topics for NSBA customers (member and non-member) and two networking events

BRANDING & EXPOSURE • • •

^^ **

Signage sponsorship at NSBA Meetings.

Prefered status in sponorship opportunities during NSBA Meetings including The Washington Presentation and the Small Business Congress..

Web Sticker indicating NSBA Corporate Membership

Receptions and meal opportunities will be contingent upon number of sponsors and offered on a first requested basis.

Specific restrictions apply

Gold Membership Level ($15,000)

ADVERTISING & MARKETING OPPORTUNITIES: • • • • •

One full page and one half-page advertisements in the bimonthly NSBA ADVOCATE magazine during a 12 month period.

Sponsorship of one quick poll appearing on both the Website and The Weekly Advocacte e-Newsletter.

One banner advertisement in The Weekly Advocate e-Newsletter One opportunity to utilize NSBA mailing list for direct marketing** 15 percent discount on all electronic advertisement outlets, beyond those included with corporate membership.

NETWORKING OPPORTUNITIES: • •

Two registrations for NSBA’s Annual Washington Presentation.

Opportunity to host one professional development session (webinar and/or teleconference) on selected topics for NSBA customers (member and non-member) and one networking event

BRANDING & EXPOSURE • •

^^ **

Prefered status in sponorship opportunities during NSBA Meetings including The Washington Presentation and the Small Business Congress..

Web Sticker indicating NSBA Corporate Membership

Receptions and meal opportunities will be contingent upon number of sponsors and offered on a first requested basis.

Specific restrictions apply

Silver Membership Level ($10,000)

ADVERTISING & MARKETING OPPORTUNITIES: • • • •

One half-page advertisements in the bimonthly NSBA ADVOCATE magazine during a 12 month period.

Sponsorship of one quick poll appearing on both the Website and The Weekly Advocacte e-Newsletter.

One opportunity to utilize NSBA mailing list for direct marketing** 15 percent discount on all electronic advertisement outlets, beyond those included with corporate membership.

NETWORKING OPPORTUNITIES: • •

One registrations for NSBA’s Annual Washington Presentation.

Opportunity to host one professional development session (webinar and/or teleconference) on selected topics for NSBA customers (member and non-member)

BRANDING & EXPOSURE • •

Prefered status in sponorship opportunities during NSBA Meetings including The Washington Presentation and the Small Business Congress..

Web Sticker indicating NSBA Corporate Membership

^^

Receptions and meal opportunities will be contingent upon number of sponsors and offered on a first requested basis.

**

Specific restrictions apply

National Small Business Association

NATIONAL SMALL BUSINESS ASSOCIATION 1156 15TH STREET, NW SUITE 1100 WASHINGTON, DC 20005 TEL: 800-345-6728 WEB: WWW.NSBA.BIZ