2018 Smith August New Releases by Smith

New Releases Sunglass - August 2018

Amplify Awesome WHEN YOU SEE MORE, YOU CAN DO MORE. See beyond your normal capabilities with the amplified detail and enhanced natural color of ChromaPop™ lens innovation.

Experience ChromaPop™

New Releases — August 2018 3

ChromaPop™ Glass SMITH’S LATEST BREAKTHROUGH LENS TECHNOLOGY Up to 12x more scratch resistant than polymer lenses and 20% lighter than traditional glass. ChromaPop™ Glass is infused with ChromaPop™ color enhancing technology, highly eﬀicient polarization, and anti-reflective coatings to minimize glare. Available in 3 tints to suit all of your inshore and oﬀshore needs, we paired ChromaPop™ Glass with our best selling premium frames for life on the water: Guide’s Choice, Challis, Redmond, and Drake.

ChromaPop™ Glass

POLARIZED BLUE MIRROR

A polarized gray lens boosted with ChromaPop™ color enhancement technology and �inished with a blue mirror that is ideal for offshore water environments on bright sunny days. This lens is built from scratch resistant optical grade mineral glass. 12% VLT.

ChromaPop™ Glass

POLARIZED BROWN

A high contrast polarized brown base lens boosted with ChromaPop™ color enhancement technology that is optimal for in-shore water environments in medium to bright sunny days. This lens is built from scratch resistant optical grade mineral glass. 12% VLT.

POLARIZED GRAY

A polarized neutral contrast gray lens boosted with ChromaPop™ color enhancement technology. This lens is great for all environments and is built from scratch resistant optical grade mineral glass. 12% VLT.

ChromaPop™ Glass Overview GUIDE’S CHOICE

CHALLIS

REDMOND

DRAKE

Matte Black

ChromaPop™ Glass Polarized Gray

Matte Black

ChromaPop™ Glass Polarized Blue Mirror

Matte Havana

ChromaPop™ Glass Polarized Blue Mirror

Matte Havana

ChromaPop™ Glass Polarized Brown

Matte Havana ChromaPop™ Glass Polarized Brown

By land and by sea. INTRODUCING THE FREESPOOL MAG™ Click into Smith MAG™ temple change technology. Easily interchange from a low profile to maximum coverage design for life on and oﬀ the water.

Freespool MAG™ technology

CHANGE IS EASY WITH THE SMITH MAG™ QUICK RELEASE SYSTEM

MECHANISM Two opposing N52 neodymium magnets in the injection molded temple lug

Providing next level versatility in a sunglass, Freespool MAG™ enables fast temple

intuitively separate to allow temple interchangeability and �lexibility to adapt

swapping to give users the �lexibility to adapt their eyewear from an everyday 8

your sunglasses for your needs with a locking mechanical engagement.

base sunglass with thin temples, to an on-the-water performance sunglass with light blocking side shield temples.

EVERYDAY TEMPLES Lightweight and comfortably wrapped in megol for no slip grip and comfort, these thin temples can be worn in any situation to make Freespool MAG™ an unassuming everyday 8 base sunglass

CHROMAPOP™ PERFORMANCE LENSES When you see more you can do more. Our proprietary ChromaPop™ lens technology enhances clarity and natural color to let you eﬀortlessly see more detail. ChromaPop™ polarized lenses are optically tuned to give you visual comfort and impact protection with enhanced glare reduction – while also oﬀering anti re�lective, water and oil resistant coatings with 100% UV protection.

ON-THE-WATER TEMPLES When the sun is out and the �ish are hitting hard, we’ve engineered these performance on-the-water temples to seamlessly interchange and provide additional side coverage to maximize light blockage and minimize distracting backside glare.

NEW

Freespool MAG™

New Releases — August 2018 7

Available with ChromaPop™ Rx COMPATIBLE

125

VISION

ChromaPop™ polarized lenses Hydroleophobic lens coating Backside anti-re�lective lens coating

INCLUDED

Everyday slim street temples On the water temples with additional side shield protection Performance case and micro�iber bag

Change is easy with Smith MAG™. INTERCHANGEABLES TEMPLES FOR ON AND OFF THE WATER. When your life revolves around days on the water, versatility in a sunglass is important. Freespool with Smith MAG™ interchangeable technology gives you multiple options in a single sunglass. Two sets of interchangeable temples give you the ability to go from standard sunglass with minimized temple for everyday use, to light blocking on-the-water performance temples with integrated side shields for added glare protection. ChromaPop™ polarized lenses with hydrophobic and anti-re�lective coatings are held securely by the megol nose and temples making the Freespool MAG™ the ultimate choice for comfort, protection, and full onthe-water domination.

FIT

Medium �it/large coverage Hydrophilic megol temple & nose pads for a secure �it Auto-lock hinges 8 base lens curvature

FRAME

TR90 frame material

Matte Black

Matte Gravy

Black Imperial Blue

Matte Tortoise

ChromaPop™ Polarized Gray Green

ChromaPop™ Polarized Bronze

ChromaPop™ Polarized Blue Mirror

ChromaPop™ Polarized Copper

NEW

Longfin Available with ChromaPop™ Rx COMPATIBLE

125

VISION

ChromaPop™ lenses Anti-re�lective and hydroleophobic lens coating

INCLUDED

Megol side shields for additional protection

FIT

Medium �it/medium coverage Hydrophilic megol temple & nose pads for a secure �it Auto-lock hinges 6 base lens curvature

FRAME

MEGOL SIDE SHEILDS FOR PROTECTION

TR90 frame material

The Long�in is an all-purpose sunglass designed to provide the versatility you need from the �lats to the to the rivers. Integrated megol side shields and thin, �lexible temples provide allday comfort and full-glare protection. ChromaPop™ polarized lenses with anti-re�lective and hydroleophobic coatings reduce glare and create excellent clarity and contrast for life on the water.

Matte Black

Matte Thunder

Black

Matte Deep Forest

Matte Moss

ChromaPop™ Polarized Gray Green

ChromaPop™ Polarized Bronze

ChromaPop™ Polarized Blue Mirror

ChromaPop™ Polarized Sun Black

ChromaPop™ Polarized Brown

Matte Deep Ink ChromaPop™ Polarized Platinum

OUTBACK Howler Bros

ChromaPop™ Polarized Bronze

BARRA

Howler Bros ChromaPop™ Polarized Brown

HEED THE CALL. PURSUE YOUR THRILL.

It all started back in 2015. Focused on making good days better and building great products to fuel fun outdoors, Smith and Howler Brothers started talking. Drawing inspiration from waves, water, geography and art, we began collaborating to create expressive products that perform when you’re on the water and look good when you’re outside having fun. This year, we bring you the Smith x Howler Barra and Outback sunglass co-lab.

NEW

Lowdown XL 2 Available with ChromaPop™ Rx COMPATIBLE

145

VISION

ChromaPop™ lenses Anti-re�lective and hydroleophobic lens coating

FIT

Medium �it/large coverage Hydrophilic megol nose pads for a secure �it Auto-lock hinges 4 base lens curvature

FRAME

Evolve frame material

A contemporary adaptation of Smith’s most popular frame, the Lowdown XL 2 keeps a familiar silhouette in an XL size. Lifestyle looks with performance details like no-slip megol nose pads, anti-re�lective lens coating, and ChromaPop™ contrast enhancing lenses to boost natural color and detail while checking the swell or exploring a new zone.

Matte Black

Matte Havana

Matte Crystal Deep Forest

Imperial Tortoise

Cloud

ChromaPop™ Polarized Gray Green

ChromaPop™ Polarized Brown

ChromaPop™ Polarized Platinum

ChromaPop™ Polarized Black

Deep Ink

Black

ChromaPop™ Sun Red Mirror

Matte Honey Tort

Matte Crystal

Matte Gravy

Gray Green

Polarized Red Mirror

Green Mirror

Polarized Gold Mirror

New Releases — August 2018 11

NEW

Haywire Available with ChromaPop™ Rx COMPATIBLE

145

VISION

ChromaPop™ lenses

Anti-re�lective and hydroleophobic lens coatings

FIT

Medium �it/medium coverage Hydrophilic megol nose pads Auto-lock hinges 4 base lens curvature

FRAME

Evolve frame material

The Haywire is a classic semi-rim construction with modern-vintage design inspiration. ChromaPop™ color enhancing lenses with hydrophobic and anti-re�lective coatings help reduce glare and protect your lenses from dust, dirt and oil. Megol nose pads ensure a comfortable �it, with a timeless look and fresh feel.

Matte Black

Matte Havana

Matte Gravy

Honey Tort

Black

ChromaPop™ Polarized Gray Green

ChromaPop™ Polarized Brown

ChromaPop™ Polarized Bronze

ChromaPop™ Gray Green

ChromaPop™ Sun Green Mirror

Coﬀee ChromaPop™ Rose Gold

Velocity DESIGNED FOR PERFORMANCE AT FULL SPEED Fast becomes faster. We develop eyewear that gives every performance advantage possible for athletes that use eyewear as equipment for speed.

New Releases — August 2018 13

NEW

Wildcat Available with ChromaPop™

135

125

VISION

1 ChromaPop™ bright light lens and 1 interchangeable clear lens

5 base cylindrical lens Hydroleophobic lens coating

INCLUDED

Extra Clear lens

Performance case and micro�iber bag

FIT

Medium �it/XL coverage Hydrophilic megol temple & nose pads for a secure �it Auto-lock hinges

GOGGLE INSPIRED COVERAGE, SUNGLASS INSPIRED PERFORMANCE. Charge any trail in the Wildcat— Smith’s full coverage, hybrid construction, cylindrical lens sunglass. Constructed from durable TR90 and �lexible TPU used in Smith goggles, the Wildcat provides coverage and protection like a goggle with the air�low and comfort of a sunglass. Equipped with two-position nose pads, megol temples for no-slip �it, the Wildcat also comes with a bright light ChromaPop™ lens, and a secondary clear lens for low light overcast days, or rides with heavy tree canopy.

FRAME

Hybrid TR90 & TPU construction

ADJUSTABLE NOSE PIECE

NARROW FIT

CUSTOM HARDCASE

Matte Black

Matte Moss

Matte Citron

ChromaPop™ Sun Red Mirror

ChromaPop™ Sun Black

WIDE FIT

Attack Available with ChromaPop™

130

120

VISION

Two ChromaPop™ lenses Hydroleophobic lens coating

INCLUDED

Extra ChromaPop™ Contrast Rose lens Performance case and micro�iber bag

FIT

Smith MAG™ interchangeable technology Medium �it/medium coverage

Performance meets ChromaPop™ INTERCHANGEABLES OFFERED WITH TWO CHROMAPOP™ LENSES. The next generation in Smith performance eyewear has arrived. The Attack is faster in every detail. Experience the sound of speed with Smith MAG™ interchangeable technology; the lens change innovation that enables fast ChromaPop™ lens swapping for varying light conditions. Two ChromaPop™ lenses are included, and have been crafted with a lowered-brow design for increased ventilation. The Attack also features our two-position nose piece that is engineered to give you a perfect �it and all day comfort. Megol temples ensure that your glasses are secure at your fastest velocity.

Two-position adjustable nose pads Hydrophilic megol temple & nose pads for a secure �it Auto-lock hinges 7X4 toric lens curvature

FRAME

TR90 frame material

ADJUSTABLE NOSE PIECE

NARROW FIT

WIDE FIT

CUSTOM HARDCASE NEW

Matte White

Matte Black

Matte Black Reactor

ChromaPop™ Sun Red Mirror

ChromaPop™ Platinum NEW

ChromaPop™ Sun Green Mirror NEW

Matte Jade

Matte Red Rock

ChromaPop™ Sun Green Mirror

NEW

Matte Gravy

Matte Citron

ChromaPop™ Bronze Mirror

ChromaPop™ Sun Black

New Releases — August 2018 15

Attack Max Available with ChromaPop™

130

120

VISION

Two ChromaPop™ lenses Hydroleophobic lens coating

INCLUDED

Extra ChromaPop™ Contrast Rose lens Performance case and micro�iber bag

FIT

Smith MAG™ interchangeable technology Medium �it/medium coverage

Performance meets ChromaPop™ INTERCHANGEABLES OFFERED WITH TWO CHROMAPOP™ LENSES. The Attack Max is faster in every detail, with a larger lens for maximum visibility and increased �it than the Attack. Experience the sound of speed with Smith MAG™ interchangeable technology; the lens change innovation that enables fast ChromaPop™ lens swapping for varying light conditions. Two ChromaPop™ lenses are included, and have been crafted with a raised-brow design for increased coverage. The Attack Max also features our two-position nose piece that is engineered to give you a perfect �it and all day comfort. Megol temples ensure that your glasses are secure at your fastest velocity.

Two-position adjustable nose pads Hydrophilic megol temple & nose pads for a secure �it Auto-lock hinges 7X4 toric lens curvature

FRAME

TR90 frame material

ADJUSTABLE NOSE PIECE

NARROW FIT

WIDE FIT

CUSTOM HARDCASE NEW

Matte White

Matte Black

Matte Black Reactor

ChromaPop™ Sun Red Mirror

ChromaPop™ Platinum NEW

ChromaPop™ Sun Green Mirror NEW

Matte Jade

Matte Red Rock

ChromaPop™ Sun Green Mirror

NEW

Matte Gravy

Matte Citron

ChromaPop™ Bronze Mirror

ChromaPop™ Sun Black

NEW

Ruckus Available with ChromaPop™

135

120

VISION

ChromaPop™ lenses Hydroleophobic lens coating

INCLUDED

Extra ChromaPop™ Contrast Rose lens Performance case and micro�iber bag

FIT

Medium �it/large coverage Two-position adjustable nose pads

Performance meets ChromaPop™ INTERCHANGEABLES OFFERED WITH TWO CHROMAPOP™ LENSES. The new PivLock™ Ruckus is a performance sunglass built with re-engineered PivLock™ lens change technology, thin megol temples for helmet compatibility and no-slip comfort for the longest road rides and gnarliest trails. Raised brow design increases peripheral vision in the riding position, and top bar venting and two-position nose pads provide proper �it to help minimize fogging and maximize comfort. Equipped with 2 interchangeable ChromaPop™ lenses for bright sun and low light, you can ride in all conditions.

4. REPLACE

7X4 toric lens curvature

FRAME

TR90 frame material PivLock™ technology for easy lens interchangeability

ADJUSTABLE NOSE PIECE

NARROW FIT

WIDE FIT

1. LOCKED

Matte Black

Matte White

Matte Gravy

Matte Red Rock

Matte Moss

ChromaPop™ Platinum

ChromaPop™ Sun Red Mirror

ChromaPop™ Bronze Mirror

ChromaPop™ Sun Green Mirror

ChromaPop™ Sun Red Mirror

ChromaPop™ Sun Green Mirror

3. REMOVE

Auto-lock hinges

CUSTOM HARDCASE

Matte Jade

2. PIVOT

Hydrophilic megol temple & nose pads for a secure �it

New Releases — August 2018 17

NEW

Reverb Available with ChromaPop™

135

120

VISION

ChromaPop™ lenses Hydroleophobic lens coating

INCLUDED

Extra ChromaPop™ Contrast Rose lens Performance case and micro�iber bag

FIT

Medium �it/medium coverage Two-position adjustable nose pads

Performance meets ChromaPop™ INTERCHANGEABLES OFFERED WITH TWO CHROMAPOP™ LENSES. Echoing the PivLock™ Ruckus, we built the Reverb with unisex �it and size. With re-engineered PivLock™ interchangeable lens technology, this medium coverage shield comes in at 27 grams and is the lightest-weight shield in our Velocity sunglass collection. The Reverb comes with 2 interchangeable ChromaPop™ lenses, two-position megol nose pads and thin megol temples for helmet compatibility and no-slip comfort for all day performance out on the bike.

CUSTOM HARDCASE

1. LOCKED

2. PIVOT

3. REMOVE

4. REPLACE

Hydrophilic megol temple & nose pads for a secure �it Auto-lock hinges 7X4 toric lens curvature

FRAME

TR90 frame material PivLock™ technology for easy lens interchangeability

ADJUSTABLE NOSE PIECE

NARROW FIT

WIDE FIT

Matte Black

Matte White

Matte Jade

Matte Citron

Berry

ChromaPop™ Platinum

ChromaPop™ Sun Red Mirror

ChromaPop™ Sun Green Mirror

ChromaPop™ Sun Black

ChromaPop™ Platinum

Matte Moss

Sunburst

Powder Blue

ChromaPop™ Sun Red Mirror

ChromaPop™ Sun Black

ChromaPop™ Platinum

NEW

Trackstand Available with ChromaPop™

135

120

VISION

Two ChromaPop™ lenses Hydroleophobic lens coating

INCLUDED

Extra ChromaPop™ Contrast Rose lens Performance case and micro�iber bag

FIT

Medium �it/medium coverage Two-position adjustable nose pads

Performance meets ChromaPop™ INTERCHANGEABLES OFFERED WITH TWO CHROMAPOP™ LENSES. The Trackstand is a throw back to the classic cycling sunglass. Including two interchangeable ChromaPop™ lenses for varying light conditions and a vented brow construction to increase air �low as the temperatures �luctuate, the Trackstand also has two-position adjustable nose pads and megol temple hits to keep the stylish look locked onto your face.

Hydrophilic megol temple & nose pads for a secure �it Auto-lock hinges 7X4 toric lens curvature

FRAME

TR90 frame material

ADJUSTABLE NOSE PIECE

NARROW FIT

CUSTOM HARDCASE

WIDE FIT

Matte Black

Matte White

Matte Powder Blue

Matte Jade

Matte Citron

ChromaPop™ Platinum

ChromaPop™ Sun Red Mirror

ChromaPop™ Platinum

ChromaPop™ Sun Green Mirror

ChromaPop™ Sun Black

Venture DESIGNED FOR THE FRONT EDGE OF OUTDOORS STYLE. The future today — a brave new eyewear series where youth culture intersects with outdoor sport culture. With bold expressions and forward shapes, we’re defining tomorrow’s look for the outdoor enthusiast.

NEW

Available with ChromaPop™

130

125

VISION

ChromaPop™ 7x4 shield Hydroleophobic lens coatings

FIT

Medium �it/medium coverage Two-position adjustable nose pads Hydrophilic megol nose pads Auto-lock hinges

FRAME

TR90 frame material

ADJUSTABLE NOSE PIECE Flywheel unleashes a new eyewear era for outdoor enthusiasts with avant-garde sunglass style. With ChromaPop™ color enhancing lens technology, and two position megol nose pads for comfort, this unconventional retro modern shield has you stylishly covered for any activity.

NARROW FIT

Matte Black

Matte Crystal

Matte Deep Ink

Black

ChromaPop™ Sun Black

ChromaPop™ Platinum

ChromaPop™ Opal

ChromaPop™ Contrast Rose

WIDE FIT

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