Global Brand Editorial Coverage Report
May 2024
Contents Summary 3 BIKE 6 SUNGLASS 33 SUNGLASS:
Glass Polarchro… 68 Global Brand Editorial Coverage Report 2
ChromaPop
Summary
Global Brand Editorial Coverage Report 3
Pieces of Coverage
Total number of online, o ine and social clips in this book
3.42B
YTD Audience
A rolling sum for 2024 of audience gures for all outlets featuring coverage
Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
60
281M
Global Brand Editorial Coverage Report 4
Global Brand Editorial Coverage Report 5
BIKE
22 pieces
Global Brand Editorial Coverage Report 6
CNN United States 129M Unique Visits Provided by May 01, 2024 ONLINE Bike season is here. These are the accessories you nee… cnn.com/cnn-underscored/outdoors/best…
Engage Helmet, Leadout Pivlock
Global Brand Editorial Coverage Report 7
Sunglass
Global Brand Editorial Coverage Report 8
GearJunkie
1
Provided by
ONLINE The Best Road Bike Helmets of 2024 gearjunkie
hel
Global Brand Editorial Coverage Report 9
United States
.93M Unique Visits
May 23, 2024
.com/biking/best-road-bike-
… Trace Helmet
Velozine Netherlands 17.1K Unique Visits Provided by May 29, 2024 ONLINE Smith Network: crosscountry- en gravelhelm met… velozine.nl/reviews/test-smith-network-cr… Network Helmet Global Brand Editorial Coverage Report 10
cyclingnews.com United Kingdom 2.03M Unique Visits Provided by May 15, 2024 ONLINE Wind tunnel tested: Which aero road bike helmets are the… cyclingnews.com/features/wind-tunnel-te…
Global Brand Editorial Coverage Report 11
Ignite Helmet
Global Brand Editorial Coverage Report 12
Revolt In Style United States 2.5K Unique Visits May 01, 2024 ONLINE 2024 SUMMER GEAR GUIDE revoltinstyle.com/wp-content/uploads/20… Forefront 2 Helmet, Payroll Helmet, Whitney Sunglass, Leadout PivLock Sunglass Global Brand Editorial Coverage Report 13
States 442K Unique Visits Provided by April 06, 2024 ONLINE Smith Payroll HalfShell Helmet is Made for Enduro, E-Bikes… singletracks.com/mtb-gear/smith-payroll… Payroll Helmet Global Brand Editorial Coverage Report 14
Singletracks Mountain Bike News United
BikeMag United States 427K Unique Visits Provided by May 07, 2024 ONLINE Tested: Smith Payroll MIPS Helmet bikemag.com/gear/tested-smith-payroll-m… Payroll Helmet Global Brand Editorial Coverage Report 15
Global Brand Editorial Coverage Report 16
Happyride.se
Provided by April 30, 2024
happyride.se/arets-krasch/
238K
Sweden
Unique Visits
ONLINE Årets krasch 2024
Payroll Helmet with Aleck CS, Wildcat
Global Brand Editorial Coverage Report 17
Sunglass
Low Budget Adventurer United States 205 Unique Visits May 01, 2024 ONLINE Smith Payroll MIPS Bike Helmet Test and Review lowbudgetadventurer.com/smith-payroll… Payroll Helmet Global Brand Editorial Coverage Report 18
Craniologie
220 Subscribers April 26, 2024 YOUTUBE New Smith Payroll Bike Helmet Review youtube.com/watch?v=t5RKwgeFry0 Payroll Helmet Global Brand Editorial Coverage Report 19
United States
922 Subscribers April 11, 2024 YOUTUBE Smith Payroll MIPS Review youtube.com/watch?v=grHR6XcpGa4 Payroll Helmet Global Brand Editorial Coverage Report 20
Greg Robinson YouTube United States
Elevation Outdoors
33K Circulation May 01, 2024 PRINT Spring 2024 Bike Gear
United States
Global Brand Editorial Coverage Report 21
Triad Helmet
Global Brand Editorial Coverage Report 22
4ActionSport Italy 32.8K Unique Visits Provided by May 21, 2024 ONLINE Outdoor in Puglia e cime, di rapa4ActionSport 4actionsport.it/outdoor-in-puglia-e-cime-d…
Global Brand Editorial Coverage Report 23
Triad Helmet with Aleck CS, Vert Pivlock Sungass
Your Favorite Cyclist United States 5.98K Subscribers May 16, 2024 YOUTUBE Smith Triad Helmet Review youtube.com/watch?v=o3rc9DNjiOM
Global Brand Editorial Coverage Report 24
Triad Helmet
11
8K
May
YOUTUBE Smith Triad MIPS Koroyd Cycling Helmet w/ Aleck… youtube.com/watch?v=GEg5q9dA5TE
The Sweet Cyclists United States
.
Subscribers
07, 2024
Global Brand Editorial Coverage Report 25
Triad Helmet in Aleck CS
2.41K Unique Visits Provided by May 07, 2024 ONLINE Smith Triad MIPS Koroyd Cycling Helmet Aleck Senso… thesweetcyclists.com/smith-triad-mips-ko…
The Sweet Cyclists United States
Global Brand Editorial Coverage Report 26
Triad Helmet in Aleck CS
o -road.cc United Kingdom 303K Unique Visits Provided by May 17, 2024 ONLINE Smith Optic's Payroll helmet, Cane Creek's bouncy stem and… o .road.cc/content/feature/smith-optics-p… Payroll Helmet Global Brand Editorial Coverage Report 27
Backpackers.com United States 86.9K Unique Visits Provided by April 21, 2024 ONLINE Smith Launches Triad Mips Helmet for Thrilling Summer… backpackers.com/blog/smith-launches-tri…
Global Brand Editorial Coverage Report 28
Triad Helmet
GearLab United States 2.98M Unique Visits Provided by May 06, 2024 ONLINE The 10 Best Mountain Bike Helmets of 2024 outdoorgearlab.com/topics/biking/best-m…
Global Brand Editorial Coverage Report 29
Mainline Helmet
Cycling Weekly United Kingdom 1.29M Unique Visits Provided by May 24, 2024 ONLINE Best cycling glasses: what to look for in new riding sunglasses cyclingweekly.com/group-tests/best-cycli…
Global Brand Editorial Coverage Report 30
Ruckus Sunglass
Global Mountain Bike Network
GMBN - The Global Mountain Bike Network brings you daily MTB videos including expert bike tutorials, techniques, training, behind th…
1K
These Lenses Make
Feel Happier?! �� �� gmbn
… Clear
Global Brand Editorial Coverage Report 31
17.
Unique Visits Provided by May 04, 2024 ONLINE
You
.com/video/these-lenses-make-you-
to Grey ChromaPop Photochromic Lenses
175K Unique Visits Provided by May 09
2024 ONLINE Product Mention: Mainline Helmet owmountainbike
Product Mentions: Mainline Helmet, ChromaPop Global Brand Editorial Coverage Report 32
Flow Mountain Bike Australia/New Zealand
,
.com/fresh-produce/fres…
SUNGLASS
31 pieces
Global Brand Editorial Coverage Report 33
Runner
United States 7.24M Unique Visits Provided by May 09, 2024 ONLINE These Polarized Sunglasses O er Plenty of Protection… runnersworld.com/gear/g39850352/best… Boomtown
Sunglass Global Brand Editorial Coverage Report 34
's World
Sunglass, Lowdown Slim RX
Global Brand Editorial Coverage Report 35
Runner'
World United States 7.24M Unique Visits Provided by May 24, 2024 ONLINE Our Favorite ExpertTested Sunglasses for Running runnersworld.com/gear/a22095874/best…
Sunglass Global Brand Editorial Coverage Report 36
s
Flywheel
Outdoor Life
Provided by March 02, 2022 ONLINE The Best Polarized Sunglasses for Fishing of 2024,… outdoorlife.com/gear/best-polarized-sung… Guide
Global Brand Editorial Coverage Report 37
United States 3.84M Unique Visits
’s Choice Sunglass
16K Subscribers May 19, 2024 YOUTUBE Smith Optics Guides Choice Sunglasses Review | Best Fishin… youtube.com/watch?v=1NnUFa oHU Guide’s Choice Sunglass Global Brand Editorial Coverage Report 38
Backwoods Pursuit United States
United States 12.6K Subscribers May 23, 2024 YOUTUBE Boating Apparel FAQ: What Sunglasses Should I Wear on a… youtube.com/watch?v=xxnxghps22U Guide’s Choice Sunglass Global Brand Editorial Coverage Report 39
Bridge Marina, Inc
Uno cial Networks United States 994K Unique Visits Provided by May 31, 2024 ONLINE The Ultimate Father's Day Gifts For the Adventure Dad uno cialnetworks.com/2024/05/31/the-ul…
Global Brand Editorial Coverage Report 40
Hookset Sunglass
Traveler United States 6.03M Unique Visits Provided by March 29, 2023 ONLINE 37 Thoughtful Gifts for Travel-Ready Graduates cntraveler.com/story/graduation-gifts Sway Sunglass Global Brand Editorial Coverage Report 41
Condé Nast
GearJunkie
Provided by
ONLINE The Best Running Sunglasses of 2024
United States 1.93M Unique Visits
May 23, 2024
gearjunkie.com/endurance/running/best-r…
Global Brand Editorial Coverage Report 42
Leadout Pivlock
United States 55.5K Audience April 29, 2024 ONLINE Mother's Day Gift Guide issuu.com/miamikids/docs/issue804online
Miami Kids Magazine
Global Brand Editorial Coverage Report 43
Shoal Sunglass
Global Brand Editorial Coverage Report 44
Magazine Canada 141 Unique Visits Provided by May 05, 2024 ONLINE Gear Guide: Spring Edition snowboardcanada.com/gear-guide-sprin…
Snowboard Canada
Global Brand Editorial Coverage Report 45
Lowdown Steel Sunglass
172K Subscribers May 19, 2024 YOUTUBE Fresh Summer 2024 Running Gear youtube.com/watch?v=du0alycHby0
Seth James DeMoor YouTube United States
Global Brand Editorial Coverage Report 46
Motive Sunglass
Believe in the Run United States 721K Unique Visits Provided by May 31, 2024 ONLINE Smith Motive Sunglasses Review: Easy On The Eyes believeintherun.com/gear-reviews/smith…
Global Brand Editorial Coverage Report 47
Motive Sunglass
United States 1.59M Unique Visits Provided by May 17, 2024 ONLINE
Check Out: Magnetic Glasses, Tacky Grips, Handguards,… pinkbike.com/news/check-out-magnetic… Shift MAG Sunglass
Pinkbike
Global Brand Editorial Coverage Report 48
gearjunkie.com/sunglasses/best-sunglass…
GearJunkie
Provided
ONLINE The Best Sunglasses for Women of 2024
United States 1.93M Unique Visits
by May 20, 2024
Global Brand Editorial Coverage Report 49
Wander Sunglass
Bicycling
1.67M Unique Visits Provided by May 03, 2024 ONLINE Take a Look at These Expert-Tested Sunglasses for… bicycling.com/bikes-gear/a26810035/sun… Shift Split MAG Sunglass Global Brand Editorial Coverage Report 50
United States
AOL.com United States 24.5M Unique Visits Provided by May 03, 2024 ONLINE Take a Look at These Expert-Tested Sunglasses for… aol.com/lifestyle/stylish-comfortable-sung… Shift Split MAG Sunglass Global Brand Editorial Coverage Report 51
Canadian Running Magazine Canada 423K Unique Visits Provided by May 17, 2024 ONLINE Running gear deals for the long weekend runningmagazine.ca/sections/gear/buyer…
Global Brand Editorial Coverage Report 52
Vert Pivlock Sunglass
Unique
Provided by May
2024 ONLINE Occhiali
Pivlock
365mountainbike Italy 15K
Visits
13,
SMITH Vert
- Novità SS24: versatilità e stile 365mountainbike.it/news/occhiali-smith-v…
Global Brand Editorial Coverage Report 53
Vert Pivlock Sunglass
Vert Pivlock Sunglass
MTB-VCO.com Italy 14.8K Unique Visits Provided by May 15, 2024 ONLINE
mtb-vco.com
232875-versatilita-e-stile-co…
Versatilità e stile con gli occhiali Smith Vert Pivlock
/
Global Brand Editorial Coverage Report 54
Lulop
12
3K Unique Visits Provided by May 15
2024 ONLINE Versatilità e stile inconfondibile: Occhiali Smith Vert… lulop.com/it IT/post/show/294567/versati…
Italy
.
,
Global Brand Editorial Coverage Report 55
Vert Pivlock Sunglass
Italy 89.5K Unique Visits Provided by May 16, 2024 ONLINE Smith Vert Pivlock glasses. Ideal for those who love… news.italy24.press/trends/1660992.html
Italy 24 Press News
Global Brand Editorial Coverage Report 56
Vert Pivlock Sunglass
:
ONLINE
La Tua Milano Magazine Italy May 20, 2024
ver…
Smith
occhiali Vert Pivlock latuamilanomagazine.it/smith-occhiali-
Global Brand Editorial Coverage Report 57
Vert Pivlock Sunglass
Forbes United States 94.2M Unique Visits Provided by June 04, 2024 ONLINE The Ultimate Antarctica Packing List, According To… forbes.com/sites/forbes-personal-shoppe…
Global Brand Editorial Coverage Report 58
XC Sunglass
Runnea
405K Unique Visits Provided by May
2024 ONLINE Las 10 mejores gafas de running de 2024 runnea
com
articulos
running-news/mejor…
Spain
17,
.
/
/
Global Brand Editorial Coverage Report 59
XC Sunglass
Canadian Running Magazine Canada 423K Unique Visits Provided by May 10, 2024 ONLINE Mother's Day gifts for your running mom runningmagazine.ca/sections/gear/buyer…
Global Brand Editorial Coverage Report 60
Wildcat Sunglass
Italy 5.32K Unique Visits
by
08, 2024
beautifulcurvy.com/accessories/occhiali-d…
Beautiful
Curvy
Provided
May
ONLINE Occhiali da sole e sport outdoor : mai più senza
Global Brand Editorial Coverage Report 61
Bobcat Sunglass
States 1.93M Unique Visits Provided by May 14, 2024 ONLINE The Best Driving Sunglasses of 2024 gearjunkie.com/motors/best-driving-sungl…
GearJunkie United
Global Brand Editorial Coverage Report 62
Redding Sunglass
DIVEIN United States 322K Unique Visits Provided by March 22, 2024 ONLINE Smith Venture Sunglasses Reviewed in 2024 | Versatile…
/
-
-
… Venture Sunglass Global Brand Editorial Coverage Report 63
divein
.com/beach
smith
venture
sunglass
STYLE of SPORT United States 383 Unique Visits Provided by May 20, 2024 ONLINE Your Summer Adventure Is Ready To Go styleofsport.com/your-summer-adventure…
Global Brand Editorial Coverage Report 64
Venture Sunglass
Canada 88 Unique Visits Provided by May 02, 2024 ONLINE Optical Prism May 2024 opdigimag.opticalprism.ca/opticalprismm…
Global Brand Editorial Coverage Report 65
Optical Prism & Prisme Optique Magazines
Smith RX
Boardsport SOURCE United Kingdom 6.01K Unique Visits Provided by April 30, 2024 ONLINE Smith Sunglasses 2024 Preview boardsportsource.com/smith-sunglasses… Bobcat, Guide’s Choice, Lowdown 2 Global Brand Editorial Coverage Report 66
Global Brand Editorial Coverage Report 67
SUNGLASS: ChromaPop Glass Polarchromic Lenses
7 pieces
Global Brand Editorial Coverage Report 68
Malakye
States 18K Unique Visits Provided by May 02, 2024 ONLINE Smith Launches ChromaPop Glass Polarchromic Lenses malakye.com/news/smith-launches- rst-t… ChromaPop Glass Polarchromic Lenses Global Brand Editorial Coverage Report 69
United
Shop-Eat-Surf United States 29K Unique Visits Provided by May 02, 2024 ONLINE SMITH Debuts ChromaPop Glass Polarchromic Lens… shop-eat-surf.com/2024/05/smith-debuts… ChromaPop Glass Polarchromic Lenses Global Brand Editorial Coverage Report 70
Outdoor Retailer's The Daily United States 12.6K Unique Visits Provided by May 02, 2024 ONLINE SMITH Debuts ChromaPop Glass Polarchromic Lens… thedaily.outdoorretailer.com/news/industr… ChromaPop Glass Polarchromic Lenses Global Brand Editorial Coverage Report 71
Outdoor Sportswire United States 8.59K Unique Visits Provided by May 02, 2024 ONLINE SMITH Launches First-to-Market ChromaPop Glass… outdoorsportswire.com/smith-launches- r… ChromaPop Glass Polarchromic Lenses Global Brand Editorial Coverage Report 72
sgbonline.com/pressrelease/smith-launch… ChromaPop Glass Polarchromic Lenses
SGB Media
46
1K
Provided
May 02
2024 ONLINE Smith Launches ChromaPop
United States
.
Unique Visits
by
,
Glass Polarchromic Lenses
Global Brand Editorial Coverage Report 73
Industry News United Kingdom 13.3K Unique Visits Provided by May 08, 2024 ONLINE Smith Debuts ChromaPop Glass Polarchromic Lens… snowindustrynews.com/articles/smith-de… ChromaPop Glass Polarchromic Lenses Global Brand Editorial Coverage Report 74
Snow
Guns and Outdoor News
May 06, 2024 ONLINE SMITH Launches First-to-Market ChromaPop Glass… gunsandoutdoornews.com/smith-launche… ChromaPop Glass Polarchromic Lenses Global Brand Editorial Coverage Report 75
United States