Smith North America Brand Coverage Report - August / September 2020

Brand Editorial Coverage August and September 2020 North America

August and September 2020 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 129,589,344 Total seen circulation to date: + 797,274,221 SNOW Ski Canada - Icon Helmet - 30,000 The Manual - Squad and I/O Goggles - 1,000,000 BIKE / PERFORMANCE CNET - Forefront 2 MIPS Helmet and Tempo Sunglasses - 29,777,831 The Loam Wolf - Squad XL Goggles - 80,000 Cycling Weekly - Attack Max - 2,200,000 Mountain Bike Action - Mainline Helmet - 167,000 Bike Mag - Mainline Helmet - 346,000 NSMB.com - Mainline Helmet - 481,674 Bike Rumor - Mainline Helmet - 985,000 International Mountain Bike Magazine - Mainline Helmet - 209,631 The Radavist - Mainline Helmet - 54,110 Singletracks - Mainline Helmet - 945,000 Teton Gravity - Mainline Helmet - 1,000,000 Off.Road.cc - Mainline Helmet and Fuel V.2 Goggles - 29,705,622 PinkBike - Mainline Helmet - 3,811,659 GuyKesTV - Mainline Helmet - 17,000 Bike Biz - Mainline MIPS and Convoy Helmets - 100,000 Rolling Stone - Wildcat - 5,676,863 Bike Biz - Fuel V.2 and Wildcat - 100,000 Style of Sport - Attack MAG - 5,077 SUNGLASS Heavy - Guide’s Choice and Suncloud Turbine - 4,195,658 BroBible - Guide’s Choice - 458,451

SUNGLASS (Continued) Ski Canada - Lowdown 2 CORE - 30,000 Mountain Life - Lowdown 2 CORE - 25,000 Best Products - Lowdown 2 - 1,362,305 Hike It Off - Lowdown 2 - 30,500 Healthline - Lowdown 2 and Suncloud Limelight - 36,846,625 Outside Magazine - Range - 687,834 Sunset Magazine - Prep - 1,262,532 The Manual - Castaway - 1,000,000 The Manual - Caravan MAG - 1,000,000 The Manual - Pathway - 1,000,000 Outside Online - Pathway - 1,107,374 Popular Mechanics Online - Flywheel – 7,237,000 OPTICAL Eye Focus Magazine - Lowdown 2 CORE – 12,723 20/20 Magazine - CORE Collection - 52,276 20/20 Newsletter - CORE Collection – 60,000 20/20 Magazine - Francesco Rinaldo Hiring - 52,276 Eye Focus Magazine - Francesco Rinaldo Hiring - 12,723 Eyecare Business Magazine - Francesco Rinaldo Hiring - 40,011 CORPORATE NEWS - Customer Services / Dealer Services Move to PDX Malakye - 100,000 Shop Eat Surf - 47,141 SNEWS - 52,541 Snowsports Business Report - Unavailable

Outlet: Ski Canada Issue: Winter Buyers Guide Product: Icon Helmet Circulation: 30,000

Brand Editorial Coverage – August and September 2020

Outlet: The Manual Product: Squad and I/O Goggles Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/outdoors/best-ski-and-snowboard-goggles/

Brand Editorial Coverage – August and September 2020

Outlet: CNET Product: Forefront 2 MIPS Helmet and Tempo Sunglasses Unique Visitors Per Month: 29,777,831 Link: https://www.cnet.com/health/this-is-my-favorite-cycling-gear-for-fall-2020/

Brand Editorial Coverage – August and September 2020

Outlet: The Loam Wolf Product: Squad XL Goggle Unique Visitors Per Month: 80,000 Link: https://theloamwolf.com/2020/08/27/review-smith-squad-xl-goggle/

Brand Editorial Coverage – August and September 2020

Outlet: Cycling Weekly Product: Attack Max Unique Visitors Per Month: 2,200,000 Link: https://www.cyclingweekly.com/group-tests/winter-cycling-sunglasses-why-do-cyclists-wear-sunglasses-in-winter-4

Brand Editorial Coverage – August and September 2020

Outlet: Mountain Bike Action Product: Mainline Helmet Unique Visitors Per Month: 167,000 Link: https://mbaction.com/new-product-launch-smith-mainline-enduro-helmet/?fbclid=IwAR0-guuU0yMP7oyyOuUFR0Q

Brand Editorial Coverage – August and September 2020

Outlet: Bike Mag Product: Mainline Helmet Unique Visitors Per Month: 346,000 Link: https://www.bikemag.com/gear/apparel/helmets/first-impressions-smith-mainline-enduro-helmet/

Brand Editorial Coverage – August and September 2020

Outlet: NSMB.com Product: Mainline Helmet Unique Visitors Per Month: 481,674 Link: https://nsmb.com/articles/smith-mainline-full-face-helmet/

Brand Editorial Coverage – August and September 2020

Outlet: Bike Rumor Product: Mainline Helmet Unique Visitors Per Month: 985,000 Link: https://bikerumor.com/2020/08/05/first-look-smiths-mainline-enduro-full-face-offers-advanced-protection-in-a-ligh

Brand Editorial Coverage – August and September 2020

Outlet: International Mountain Bike Magazine Product: Mainline Helmet Unique Visitors Per Month: 209,631 Link: https://www.imbikemag.com/mountain-bike-news/2020/08/smith-mainline-full-face-helmet/

Brand Editorial Coverage – August and September 2020

Outlet: The Radavist Product: Mainline Helmet Unique Visitors Per Month: 54,110 Link: https://theradavist.com/2020/08/smith-mainline-helmet/

Brand Editorial Coverage – August and September 2020

Outlet: Singletracks Product: Mainline Helmet Unique Visitors Per Month: 945,000 Link: https://www.singletracks.com/mtb-gear/smiths-first-full-face-mtb-helmet-the-mainline-is-a-winner-review/

Brand Editorial Coverage – August and September 2020

Outlet: Teton Gravity Product: Mainline Helmet Unique Visitors Per Month: 1,000,000 Link: https://www.tetongravity.com/video/bike/smiths-finally-drops-a-full-face-helmet-and-the-video-is-hilarious

Brand Editorial Coverage – August and September 2020

Outlet: Off.Road.cc Product: Mainline Helmet and Fuel V.2 Goggles Unique Visitors Per Month: 29,705,622 Link: https://off.road.cc/content/news/5-cool-things-from-smith-merida-vittoria-and-evoc-6383

Brand Editorial Coverage – August and September 2020

Outlet: PinkBike Product: Mainline Helmet Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/review-smith-mainline-helmet.html?password=mainline

Brand Editorial Coverage – August and September 2020

Outlet: GuyKesTV Product: Mainline Helmet Unique Visitors Per Month: 17,000 Link: https://www.youtube.com/watch?v=z_U8IPzRYXE

Brand Editorial Coverage – August and September 2020

Outlet: Bike Biz Product: Mainline MIPS and Convoy Helmets Unique Visitors Per Month: 100,000 Link: https://www.bikebiz.com/bikebizs-guide-to-the-latest-mountain-bikes-and-accessories/

Brand Editorial Coverage – August and September 2020

Outlet: Rolling Stone Product: Wildcat Unique Visitors Per Month: 5,676,863 Link: https://www.rollingstone.com/product-recommendations/lifestyle/best-sunglasses-for-sports-1045527/

Brand Editorial Coverage – August and September 2020

Outlet: Bike Biz Product: Fuel V.2 and Wildcat Unique Visitors Per Month: 100,000 Link: https://www.bikebiz.com/bikebizs-guide-to-the-latest-stocking-fillers/

Brand Editorial Coverage – August and September 2020

Outlet: Style Of Sport Product: Attack MAG Unique Visitors Per Month: 5,077 Link: https://www.styleofsport.com/the-bike-commuter-style-guide/#

Brand Editorial Coverage – August and September 2020

Outlet: Heavy Product: Guide’s Choice and Suncloud Turbine Unique Visitors Per Month: 4,195,658 Link: https://heavy.com/fashion/2020/03/best-sunglasses-for-men/

Brand Editorial Coverage – August and September 2020

Outlet: BroBible Product: Guide’s Choice Unique Visitors Per Month: 458,451 Link: https://brobible.com/gear/article/everyday-carry-black-and-blue-items/

Brand Editorial Coverage – August and September 2020

Outlet: Ski Canada Issue: Winter Buyers Guide Product: Lowdown 2 CORE Circulation: 30,000

Brand Editorial Coverage – August and September 2020

Outlet: Mountain Life Product: Lowdown 2 CORE Unique Visitors Per Month: 25,000 Link: https://www.mountainlifemedia.ca/2020/09/the-most-sustainable-sunglasses/

Brand Editorial Coverage – August and September 2020

Outlet: Best Products Product: Lowdown 2 Unique Visitors Per Month: 1,362,305 Link: https://www.bestproducts.com/fitness/equipment/g33648375/camping-gifts-for-outdoorspeople/?slide=9

Brand Editorial Coverage – August and September 2020

Outlet: Hike It Off Product: Lowdown 2 Unique Visitors Per Month: 30,500 Link: https://www.hikeitoffmagazine.com/blog/smith-optics-lowdown-2-with-chromapop-sunglasses-gear-review

Brand Editorial Coverage – August and September 2020

Outlet: Healthline Product: Lowdown 2 and Suncloud Limelight Unique Visitors Per Month: 36,846,625 Link: https://www.healthline.com/health/best-sunglasses-for-women#what-to-look-for

Brand Editorial Coverage – August and September 2020

Outlet: Outside Magazine Issue: September 2020 Product: Range Circulation: 687,834

Brand Editorial Coverage – August and September 2020

Outlet: Sunset Magazine Issue: Fall Issue Product: Prep Circulation: 1,262,532

Brand Editorial Coverage – August and September 2020

Outlet: The Manual Product: Castaway Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/outdoors/best-standup-paddle-boarding-gear-for-men/?itm_medium=topic&itm_source

Brand Editorial Coverage – August and September 2020

Outlet: The Manual Product: Caravan MAG Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/outdoors/best-outdoor-sport-sunglasses/

Brand Editorial Coverage – August and September 2020

Outlet: The Manual Product: Pathway Unique Visitors Per Month: 1,000,000 Link: https://www.themanual.com/fashion/best-anti-fog-sunglasses-for-men/

Brand Editorial Coverage – August and September 2020

Outlet: Outside Online Product: Pathway Unique Visitors Per Month: 1,107,374 Link: https://www.outsideonline.com/2416939/updated-mountain-bikes-fall-2020

Brand Editorial Coverage – August and September 2020

Outlet: Popular Mechanics Online Product: Flywheel Unique Visitors Per Month: 7,237,000 Link: https://www.popularmechanics.com/adventure/outdoors/g2863/bike-cyclist-gift-guide/

Brand Editorial Coverage – August and September 2020

Outlet: Eye Focus Issue: September 2020 — Issue 18 Product: Lowdown 2 CORE Circulation: 12,723

Brand Editorial Coverage – August and September 2020

Outlet: 20/20 Magazine Issue: September 2020 Product: CORE Collection Circulation: 52,276

Brand Editorial Coverage – August and September 2020

Outlet: 20/20 Magazine Issue: September 2020 Product: CORE Collection Circulation: 60,000

Brand Editorial Coverage – August and September 2020

Outlet: 20/20 Magazine Issue: September 2020 Story: Francesco Rinaldo Hiring Circulation: 52,276

Brand Editorial Coverage – August and September 2020

Outlet: Eye Focus Magazine Issue: September 2020 — Issue 18 Story: Francesco Rinaldo Hiring Circulation: 12,723

Brand Editorial Coverage – August and September 2020

Outlet: Eyecare Business Magazine Issue: September 2020 Story: Francesco Rinaldo Hiring Circulation: 40,011

Brand Editorial Coverage – August and September 2020

Outlet: Malakye Story: Customer Services / Dealer Services Move to PDX Unique Visitors Per Month: 100,000 Link: https://www.malakye.com/news/10982/smith-amplifies-customer-centric-focus-through-consumer-and-dealer-servi

Brand Editorial Coverage – August and September 2020

Outlet: Shop Eat Surf Story: Customer Services / Dealer Services Move to PDX Unique Visitors Per Month: 47,141 Link: https://shop-eat-surf.com/2020/09/smith-amplifies-customer-centric-focus/?mc_cid=c612821ea0&mc_eid=8c2d19d

Brand Editorial Coverage – August and September 2020

Outlet: SNEWS Story: Customer Services / Dealer Services Move to PDX Unique Visitors Per Month: 52,541 Link: https://www.snewsnet.com/press-release/smith-amplifies-customer-centric-focus-through-consumer-dealer-service

Brand Editorial Coverage – August and September 2020

Outlet: Snowsports Business Report Story: Customer Services / Dealer Services Move to PDX Unique Visitors Per Month: Unavailable Link: https://snowsportsbiz.com/smith-relocates-consumer-and-dealer-services-team-to-portland-hq/

Brand Editorial Coverage – August and September 2020