Urban Call Sponsored by Aetna Insurance and AARP by SMSi-Urban Call Marketing, Inc.

get smart about health Aetna and Magic Johnson say understanding is key

take their health seriously. His Magic Johnson Foundation Earvin “Magic” Johnson, bas- (www.magicjohnson.com) was ketball legend and proven entre- founded to raise funds for compreneur, has some surprising munity-based organizations information about staying well. focused on HIV/AIDS educaHe notes that age, education tion and prevention. Its misand money are not the most sion has expanded to address important ingredients to main- broader educational, health taining good health. and social needs of ethnically “It’s literacy. That’s how well diverse urban communities. The you read, write and process former legendary Los Angeles information.1 More than 90 Lakers basketball star launched million Americans struggle to Magic Johnson Enterprises understand what their doctors (MJE) which is comprised of tell them.2 This means they are a portfolio of companies that less likely to follow their docinclude several companies like tors’ orders and less likely to get Canyon-Johnson Urban Fund, a regular check-ups. And they are real estate company focused on more likely to be hospitalized.3” urban communities. (see “MJE Johnson, who has success— from basketball to busifully battled the HIV virus, ness,” page 8). In an effort to support those hopes that more people will Urban Call Staff Writer

Inside... 6-7 4

AARP Magazine

Natalie Cole

Aetna Chairman

Sidney Poitier

Ronald Williams

who are underserved in health care access, he has established an alliance with the health insurance company Aetna. “I want to make sure that our community is healthy and strong and that we’re healthy and strong,” said Johnson. Ronald A. Williams, Aetna’s chairman and CEO, agrees. “Both Aetna and MJE are committed to improving community vitality by helping reduce the number of uninsured, particularly among entrepreneurial, urban business owners, and we want to improve racial and ethnic equality in health care,” he Earvin "Magic" Johnson urges families to get health check-ups. said. 1 Wolf, MS, Gazmararian, JA, Baker, DW, “Health Literacy and Functional Health Status Among Older Adults,” Archives of Internal Medicine, Vol. 165 (Sept. 26, 2005) p. 1946-52

2 Institute of Medicine, Health Literacy: A Prescription to End Confusion (Washington, D.C.: National Academies Press, 2004). 3 Agency for Healthcare Research and Quality,

Aetna's Rx for Health Literacy

AARP® celebrates 50th anniversary

9 Earvin "Magic" Johnson

By Rose M. Walsh

Chaka Khan

Magic's Secrets

“Literacy and Health Outcomes,” Evidence Report/ Technology Assessment No. 87 (Washington, D.C.: U.S. Department of Health and Human Services, 2004).

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URBAN CALL Healthy Living — Every Day! Edition

Aetna CEO offers solutions in testimony to Congress the 250 million Ronald A. Williams, Aetna Inc. chairAmericans man and chief executive officer, appeared who have before the U.S. Senate Committee on coverage, Finance earlier this year to address the but rather challenges facing the U.S. health care let’s focus on system and to offer solutions to improve encouraging health care coverage. Williams urged solutions Congress to build on what works, and that work to focus its energies on targeted solufor each segtions for improving coverage, quality ment of the and affordability. He emphasized that Ronald A. Williams uninsured,” millions of Americans receive health care Aetna Chairman he said. “We and CEO coverage through their employers and also must millions more through public programs, emphasize which could be made to work better by enrolling all Americans who are currently quality and value in health care — giving people the tools they need to better eligible. “Let’s not pull the rug out from under understand their own health care needs, urban call staff report

live healthier lives and navigate the system to seek out the best value for every dollar they spend.” Williams called on Congress to address the high and rising costs of medical care in America, the need for value, quality and prevention and a change in state regulations which put affordable health insurance products out of the reach of millions of Americans. He also pointed out the need to fix the individual market for health insurance in America. Williams submitted to Congress Aetna’s To Your Health! proposal. This plan emphasizes the value of a publicprivate partnership that builds on the best of private sector innovation while working to preserve and enhance the public sector safety net.

Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 37.2 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates.

Welcome to the SMSi network

Vol. 1 Issue 2

4265 Brownsboro Road, Suite 225 n Winston-Salem, NC 27106-3425 www.segmentedmarketing.com FAX: (336) 759-7212 n PHONE: (336) 759-7477

Joseph Rodney Lawrence

This Urban Call Healthy Living — Every Day! edition is dedicated to Joseph Rodney Lawrence, the late Urban Call associate publisher and SMSi partner who joined our company in 1990. Joseph was born in 1947 and passed away in May 2007. He was an important and valued member of our team, and he is greatly missed.

SMSi-Urban Call Staff Publishers: Lafayette Jones, Sandra Miller Jones Executive Editor: Alan Cronk Editorial Director: Rose Walsh Staff Writer: Judy Willis Production Manager: Jodi S. Sarver Photographers: Michael Cunningham, Washington, D.C. Dorothy Lewis, Goldsboro, N.C.

Art Direction: Sheri Clawson, 3CCreative Staff Portrait Artist: Leo Rucker Director of Operations: Tahnya Bowser Editorial Assistants: Bridgette Miller Jones, Alexandria Smith Warehouse and Shipping: Michael Harris Financial Services: Roslyn Hickman Special Events Manager: Nancy Lash National Project Manager: Constance Harris

For information on subscribing to this Urban Call Healthy Living — Every Day! edition, please call (336) 759-7477 or e-mail urbancall@smsi-net.com.

Welcome to another edition of Urban Call — Healthy Living Every Day! edition and to Segmented Marketing Services, Inc. (SMSi)’s community of networks. It is a pleasure to once again work with Aetna Insurance as it continues its outreach to urban communities. We applaud the work of Magic Johnson and his company Magic Johnson Sandra Miller Jones, Enterprises (MJE) for teamSMSi founding chair, and SMSi President ing up with Aetna to improve and CEO, Publisherhealth literacy. As Magic says, Urban Call Lafayette we need not only to read about Jones. health, we need to understand about health. And then we have to take action. We hope this publication will help you do all three. Let’s read, let’s understand and let’s take a positive step to help ourselves and the ones we love.

Sandra Miller Jones and Lafayette Jones, SMSI-Urban Call partners (center), meet with Ron Williams, Aetna's Chairman and CEO, (left) and Earvin "Magic" Johnson (right) in Harlem at a kick-off event for the Aetna-Magic Johnson health literacy initiative.

SMSi Community of Networks

©2008 Segmented Marketing Services, Inc. Urban Call is published by SMSi as part of a strategic alliance with Segmented Marketing Services Inc. (SMSi) and Media General company. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of SMSi is expressly prohibited. Publishers reserve the right to accept or reject all advertising matter. SMSi, founded in 1978, is a Winston-Salem, N.C., minority-owned national marketing, promotion and publishing company that specializes in helping major companies and organizations better serve ethnic customers. SMSi distributes millions of free product samples, publications and consumer offers through its national networks of African-American and Hispanic churches, beauty salons, barbershops, entertainment venues and health-care networks. Urban Call and SMSi are registered trademarks of Segmented Marketing Services, Inc. TM

Your church, beauty salon, barbershop can become part of the National SMSi Community of Networks. The church network includes 10,000 churches, the beauty network has 36,000 salon professionals and the barbershop has 10,000 professional barbers. Health professionals will find valuable contacts on the SMSi Health Care Network (5,000 health care champions). To find out more about each network and how to join, visit www.segmentedmarketing.com or call (336) 759-7477.

Magic journey to 50 and beyond. Earvin “Magic” Johnson is turning 50. And he couldn’t be more excited about what is to come. Aetna and Magic Johnson Enterprises have teamed up to give people in urban communities the information they need to help improve their vitality through an exciting health literacy program of events across the country.

Come see Mr. Johnson in person on September 6 at the AARP Life@50+ Expo in Washington, DC. Please attend the Aetna Magic@50 health literacy event in Chicago this November. For more information call 1-866-341-5283. Visit our progress online in Mr. Johnson’s 50th year: AetnaMagicAt50.com

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URBAN CALL Healthy Living — Every Day! Edition

and the

t n e m e retir

the gap

chicken coop story

urban call staff report

Why are so many people in their 50s and 60s looking for their own insurance? One factor is the decrease in health insurance coverage from employers. According to the 2007 U.S. Census report, the percentage of people receiving coverage from their employer decreased from 64.2 percent in 2000 to 59.7 percent in 2006. Even fewer companies are offering health insurance to retirees. When this trend is combined with job switching, going the self-employed route and retiring prior to Medicare eligibility, many more people in

Q: Who needs to purchase an individual

health insurance plan? A: Anyone who is not covered by an employer and is not yet eligible for Medicare.

Q: Can dependents be covered on individual

health insurance plans? A: In products like AARP Essential Premier Health Insurance plan, insured by Aetna, for people 50-64, coverage for spouses, partners, children and grandchildren is available.

Q: What is a Health Savings Account (HSA)? A: A Health Savings Account (HSA) has important

AARP Magazine features Poitier

tax advantages like the dollars earning interest taxfree. Withdrawals made to pay for qualified health care expenses are tax-free. Unlike flexible spending accounts, money not spent remains in the account from year to year despite job or insurance changes. It is only compatible with a high-deductible health insurance plan. urban call staff report

In a rare one-on-one interview, Hollywood legend Sidney Poitier discusses presidential politics, racial barriers in Hollywood and the importance of his family in AARP The Magazine. As he approaches his 82nd birthday, Poitier reflects on his rise from dishwasher to venerable actor, his isolated childhood on tiny Cat Island

By Judy Marie Willis

Some grandparents would like to have coverage for their grandchildren when they buy insurance.

their 50s and 60s are searching for health insurance. In response, some associations like AARP®, whose members are 50 and over, make insurance options available to members, including major medical plans like AARP® Essential Premier Health Insurance, which is insured by Aetna. “There are approximately 18 million AARP® members in this age group, and a significant number are uninsured or underinsured,” says John Wider, executive vice president for AARP® Services, Inc. “These products can provide a tremendous opportunity for affordable, high-quality coverage for millions of Americans.” Wider and Frank McCauley, senior vice president and head of Aetna’s Consumer Business Segment, note that early retirees should consider some important points when looking for individual insurance: n Seek plans that offer health management programs that place an emphasis on prevention and wellness. n Dependent coverage (spouses, children, grandchildren) is offered in some plans. “Health Savings Accounts (HSA) also have great advantages,” notes Hugh Scallon, marketing unit head for the Aetna Consumer Segment.

in the Bahamas, and the racism he experienced at age 15 when his family moved to Miami. He also discusses his successful 40-year marriage, the lessons his mother taught him, AARP The Magazine has featured black his new celebrities on its covers. book “Life Beyond pioneering career. In addition Measure: Letters to Poitier, the magazine has to My Greatfeatured other black Americans Granddaughter,” on the cover including actors and how he carefully Morgan Freeman and Danny chose each of his 56 Glover, and former U.S. film roles during his Secretary of State Colin Powell.

urban call staff writer

In 1947, retired high school principal Dr. Ethel Percy Andrus made a shocking discovery. On a visit to a former teacher, she found the woman living in an old chicken coop, unable to afford medical care on her meager pension. Ethel got mad. She also got organized. After helping that first teacher, she turned her efforts to helping others with a campaign to obtain affordable health insurance for retired teachers. Over 40 companies Dr. Ethel Percy Andrus turned her down, AARP founder but she persevered and eventually succeeded. She soon discovered that many other older people needed help as well, and in 1958, she founded AARP. Today as the nation’s leading membership organization — with nearly 40 million members — AARP remains committed to championing the needs of members and the future of every generation. This is done by focusing on the five things every generation shares:

The need for health The need for financial security n The need for community n The need to give back to society n The need to enjoy life n n

When she founded AARP 50 years ago, Ethel proclaimed that “an army of useful citizens” can do what no one person can. Today, AARP champions her dream by never forgetting the one act of compassion that started it all.

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URBAN CALL Healthy Living — Every Day! Edition

AARP 50th brings on talent ®

Natalie Cole and Chaka Khan are featured in celebration

tained a more jazz-oriented musical repertoire. Seventeen years after the multiplatinum “Unforgettable ... With Love” album comes her much anticipated followup, “Still Unforgettable,” a treasure trove of songs Chaka Khan hand-picked by Cole Entertainer including “Walkin’ My Baby Back Home,” where she teams up with her famous Dad once again. Her 20th studio album, “Leavin’” marks a musical milestone for this renowned songstress. More than 27,500 AARP Natalie Cole members and their friends Entertainer from across the country and around the world are expected to attend the concert as well as participate in the AARP Life@50+ EXPO! — part class reunion, part home, travel, health and high-tech expo, part summer concert weekend — and all fun. Celebrity speakers include poet extraordinaire Maya Angelou and music man Quincy Jones.

By Judy Marie Willis urban call staff writer

Magic Johnson, appearing on behalf of Aetna at the AARP 50th Life@50+EXPO, comments on his own approach to turning 50.

“People over 50 need to

understand that information is power. With information you can make great choices. Your life doesn’t stop at 50; I’m getting ready to turn 50 next year. Fifty to me will be even better. I’ll be wiser, I’ll be smarter, I’ll be a better man. We need to continue to uplift those over 50, and tell them that there’s a lot of living to still do, a lot of things that they can still accomplish. Get involved in the community and some of the decision making that goes on in your neighborhood. Join community groups and get involved in your church.

”

FAQ’s about saving for retirement

Magic@50

Washington, D.C., is truly the place to be as AARP celebrates its September 50th anniversary with a soul-stirring concert starring legendary song stylists Natalie Cole and Chaka Khan (www.aarp.org/events). Best known for her superb cover of Prince’s “I Feel for You,” R&B singer Chaka Khan has enjoyed solo success as well as popularity as a member of the group Rufus, considered to be one of the pre-eminent funk groups. With her dynamic vocals, the group earned half a dozen gold or platinum albums before Khan launched her solo career with the chart-topper “I’m Every Woman.” Most recently, she recorded “Funk This,” a compilation of funk-filled originals and covers. Currently, Khan is starring in the Broadway production of “The Color Purple.” Natalie Cole, the unforgettable daughter of crooner Nat King Cole, is an influential singersongwriter and performer who has won eight Grammy Awards. She launched her musical career with “Inseparable” and is best remembered for the album “Unforgettable ... With Love,” featuring her own arrangements of her father’s greatest hits. Since the early ’90s, Cole has main-

Q: What is a traditional

IRA? A: Anyone who is under age 70½ and has earned income can contribute up to $5,000 to a traditional Individual Retirement Account (IRA) for the 2008 tax year. If you are age 50 or older you may contribute an extra $1,000 for the 2008 tax year. Your contributions may be deductible, and your earnings are not taxed until you start withdrawing money.

Q: What are the advantages of a Roth IRA?

online resources

Aetna and Magic Johnson Enterprises are working together to address the needs of urban areas as well as pressing health issues.

AetnaMagicat50.com Magic Johnson on health literacy, health tips and turning 50.

FPAnet.org The Web site of the Financial Planning Association.

Communityvitality.com Information and updates on how

HealthCareCoach.com from the National Health Law Program includes

A: A Roth IRA may offer greater tax savings and withdrawal flexibility than a traditional IRA. While contributions are not tax deductible, no taxes are paid on original contributions or on qualified withdrawals. In addition, contributions can be made beyond age 70½ and there are no mandatory annual distribution requirements.

Q: What is a Rollover IRA?

A: If you are switching jobs or retiring, a Rollover IRA may allow you to maintain the tax-deferred status of your funds and potentially provide you with a more flexible way to manage your account.

tips on being a partner with your doctor in “Maintaining a Good Relationship with Your Doctor.” HealthInsuranceInfo.net includes the state-specific resource “A Consumer Guide for Getting and Keeping Health Insurance” for your state. PlanforYourHealth.com A public education program from

Resource directory AARP®

A nonprofit, nonpartisan membership organization for people age 50 and over dedicated to enhancing quality of life. www.aarp.org 601 E Street NW Washington, DC 20049 (888) 687-2277

Access to Benefits Coalition™

Helps in paying for health benefits. www.accesstobenefits.org 901 L Street NW, 4th Floor Washington, DC 20036 (202) 479-6670

National Council on Aging

Provides access to resources to help understand available benefits and get “extra help” as needed. www.NCOA.org 1901 L Street NW, 4th Floor Washington, D.C. 20036 (202) 479-1200

U.S. Centers for Medicare and Medicaid Services

www.cms.gov 500 Security Boulevard Baltimore MD 21244-1850 (800)-MEDICARE (800) 633-4227

Aetna and the Financial Planning Association. State Health Insurance Program Counselors (SHIPs) Help in understanding state health plan choices. http://www.medicare.gov/contacts/ static/allStateContacts.asp

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URBAN CALL Healthy Living — Every Day! Edition

MJE: From basketball to business

An ounce of

prevention

The benefits of health screenings

urban call staff report

In Aetna’s latest annual diversity report, “The Journey of Diversity,” the success of an Aetna Health Pavilion in Chicago is noted. The program brought local organizations together to create a health and community services fair. Aetna invited more than 17 nonprofit organizations to participate. A number of free health screenings, including tests for carpal tunnel, blood pressure and blood sugar were given. Several individuals with extremely high blood sugar levels were immediately referred to doctors or, in a couple of extreme cases, the emergency room. “We literally helped save lives there,” says Marty Castro, Aetna’s vice president of strategic business. According to the Wall Street Journal, The Robert Wood Johnson foundation is committing $300 million in a new effort

Screenings prevent small problems from becoming bigger ones.

to improve health-care quality by improving local efforts. “The only way you can improve quality of care really is where it’s delivered,” said Risa Lavizzo-Mourey, chief executive of the foundation, in the Journal article.

Aetna-MJE alliance produces insurance guide

urban call staff report

The Aetna-Magic Johnson Enterprises (MJE) company alliance will produce great results predicts John Webb, vice president and head of Aetna’s Government and Business Alliances. Speaking at a Harlem, N.Y., kick-off for the Aetna-MJE alliance in an MJE movie theater, he noted that Aetna and MJE “have complementary strengths and similar ideals. It’s our commitment to those ideals that make this a driving force so we can impact the community in a positive way,” said Webb. The partnership has produced a guide to finding low cost insurance called “Insure Your Health: A State-by-State Guide to Finding Free or Low-Cost Health Insurance Programs.” The guide provides health insurance basics, defines key terms The guide helps consumers find free and low cost insur- and includes contact informaance programs. tion for publicly available programs that can help people who don’t have insurance. The guide can be ordered for free at www. PlanforYourHealth.com, or by calling (877)-GUIDE-14 or (877) 484-3314). Electronic copies of the guide can be downloaded in English at the Web site and are available in Spanish. “Maintaining good health is easier said than done for the millions of Americans who are living without health insurance,”

Signs on the subway in Atlanta tell about the Magic Johnson-Aetna alliance.

said Earvin “Magic” Johnson, chairman and CEO of Magic Johnson Enterprises. “If you or your family qualify for coverage, you really owe it to yourself to find out about the available programs.” Getting health care is a challenge for the 47 million Americans who are uninsured. A survey by “Plan for Your Health,” the public education program from Aetna and John Webb the Financial Planning Association®(FPA®), Vice President, found that 82 percent of uninsured adults Head of Government do not receive regular medical care and and Business nearly half avoid care because of their lack Alliances, of health insurance. Less widely known is Aetna the fact that free or low-cost health insurance programs — such as Medicaid and State Children’s Health Insurance Programs (SCHIP) — are available, but 11 million Americans who are eligible for these programs are not enrolled and remain uninsured.

As a young man, Earvin “Magic” Johnson admired his father and other small town entrepreneurs who created jobs and served as leaders in his Lansing, Mich., community. He worked for them and watched them, and his interest in building communities through economic development continued even as his basketball career flourished. His fame as a National Basketball Association (NBA) star gave him access to some of the most successful business leaders in the country, but it was his own entrepreneurial spirit that inspired them to serve as his mentors. He listened and learned, mastered the basics and then pursued opportunities in business. He established Magic Johnson Enterprises (MJE) realizing that densely populated urban communities were ripe for commercial and residential development. MJE has partnered with major brands like AMC Theaters, T.G.I. Friday’s, 24 Hour Fitness Centers, Burger King and Starbucks to lead a major economic push in multicultural neighborhoods. The success of MJE businesses prove that urban residents welcome and support major brands if their needs are understood.

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URBAN CALL Healthy Living — Every Day! Edition

Magic’s secrets to health and wealth

urban call staff report

So what do you think are the secrets to health as you get older, as you move on? I think the secret is just to make sure that I go to the doctors. Get my physicals, work out, eat right and be more conscious of my body. On what’s aching, what's not aching and making sure I watch what I put inside my body. What was your initial vision for Magic Johnson Enterprises? My initial vision for Magic Johnson Enterprises was to impact the community. I wanted to give back by providing jobs. I decided to go into the theater business knowing that we like movies, we like to laugh, we like to cry. I did my research; we were 35% of all the movie-goers at that time. What is your biggest business success? Starbucks. I had to take the scones out and put in pound cake. We took out the elevator music and put in Motown, Temptations, Smokey Robinson, Marvin Gaye. So what is that telling you? Always be about your customer. That’s what we do at Magic Johnson Enterprises. When it comes to health care, how do we empower? Make sure people have all the information in a way they can understand it. Information is power. When you get the information you have to act on it. What are three tips that you think people can do to improve their health? Really take care of your body. You don’t have to go to a gym and work out — just take a walk around the block. And diet is so important. Maybe some fried food on Sunday, but you can’t eat that way for seven days. The third thing is know your

body. I know when I should call the doctor. If you know your body you will make good decisions. Why is exercise so important? After I work out, I can work all day. But when I don’t work out, I’m always a little off in my business day. It clears my head, lets me think, then I can go on and make good decisions throughout the day. How would you describe the mind/body connection? A lot of times when we feel like we’re sick, then we’re sick. When we feel like we’re aching, then we’re aching. I know for me in dealing with HIV — it’s been my frame of mind. So I say, “Okay, I’m going to have to deal with my aching joints, I’m going to have to deal with HIV. Okay, I’m going to meet it head on.” How does MJE hire the best people? I ask, “Do they fit Earvin Johnson, Magic Johnson (Enterprises)? Are they workers, or are they clock-watchers? Have they been in business for a long time? Do they fit our core values? Are they willing to roll their sleeves up and get the job done no matter how long it takes? And are they community people, will they give back?” I’m a very disciplined person. I’m a very detail oriented person, so the people who work for me have to have the same mindset. Diabetes, heart disease and high blood pressure are the three biggest health threats to our community. What are the main things people can do to protect themselves? The number one thing we have to do is, go get checked for all those things. What is the secret to business success? I’m passionate about what I do. If you’re not passionate about this, if you don’t love business, then don’t do it. It’s going to take that type of commitment from you to be successful.

Johnson’s new

book tells success story

urban call staff report

In “32 Ways to be a Champion in Business,” Earvin “Magic” Johnson explains how he developed his entrepreneurial vision and his sense of mission. “There’s a lot of people who live in urban America that want to be entrepreneurs, so I wrote the book to give my blueprint on how I have been successful and how I am as a CEO.” Johnson shares "32 Ways to be a what he has Champion in Business" learned about is a guide for entrepreneurs. the power of economic development as a force for social change and offers practical advice on starting up, financing, marketing, growing a business, building and motivating a team, spotting and capitalizing on opportunities, forming partnerships and joint ventures, buying and running franchises, serving customers, maintaining balance, and philanthropy. “I teach them about building a brand. I teach them about putting in long hours. I also tell them how I failed. But I didn’t feel sorry for myself, I got back up and said, ‘I’m going to try this again.’ ” Magic’s book explores his entrepreneurial vision and sense of mission, choosing a business that engages all talents and interests, creating a diverse team with complementary strengths, employee motivation and being a leader for change, finding opportunities, listening to customers and franchise ownership. The book is illustrated with entertaining anecdotes from Magic’s experiences as a professional athlete. “Business is common sense and book sense, and just knowing the business that you’re going to get into and having a great business plan and a great strategy,” Johnson added. To pre-order the book visit www.bn.com/ magic.

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URBAN CALL Healthy Living — Every Day! Edition

Strength in Numbers AARP’s health care journey

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In order to better serve you, the Urban Call Healthy Living — Every Day! grass-roots initiative sponsored by Aetna needs your help. Please take a moment to fill out the brief confidential survey below. Your answers are important to us. Respond now! Complete and return survey by mail or fax: Mail to: Urban Call Healthy Living — Every Day! Aetna Survey Segmented Marketing Services Inc. (SMSi) 4265 Brownsboro Road, Suite 225 Winston-Salem, N.C. 27106-3425

Fax to: (336) 759-7212 SMSi respects your privacy; this information will not be sold or traded.

1. Where did you receive this copy of Urban Call Healthy Living — Every Day! edition? ❑ Church ❑ Barbershop ❑ Beauty Salon ❑ Senior citizen residential or recreational facility ❑ SMSi Ambassador ❑ Health facility ❑ Aetna information meeting ❑ Other 2. Which of the following best describes you? ❑ 25-50 years old ❑ 50-55 years old ❑ 55-64 years old 3. Did this issue of Urban Call Healthy Living — Every Day! help you to better understand your health insurance options? ❑ Yes, it helped me understand a lot better.

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Daytime Phone Number (in case we need to contact you) Signature Return this form with your payment to: AARP Membership Center PO Box 93109 Long Beach, CA 90809 ❑ Yes, it helped me understand a little better. ❑ No, it did not help me understand better. 4. Do you intend to share the information from this issue of Urban Call Healthy Living — Every Day! with others you feel would find it beneficial? ❑ Yes ❑ No 5. Which of the following articles in this issue of Urban Call Healthy Living — Every Day! did you find to be most beneficial? (check all that apply) ❑ Get Smart About Health ❑ Aetna CEO offers solutions ❑ Bridging the gap to retirement ❑ AARP magazine features Poitier ❑ AARP and the chicken coop story ❑ Magic @ 50 ❑ AARP 50th brings on talent ❑ A Prescription for Wellness

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n Health, automobile, homeowners insurance, n Discounts on travel, online, phone services, n Advocacy on social needs and consumer safety, n Advice on healthy living, financial planning, consumer protection, caring for parents, n AARP The Magazine and the AARP Bulletin, n Community services: driver safety courses, tax prep help, volunteer network.

❑ MJE: From basketball to business ❑ Aetna-MJE alliance produces insurance guide ❑ Magic’s secrets to health & wealth ❑ Diversity is in focus at Aetna ❑ Reaching out to emerging markets ___________________________________________ NAME (Please print clearly) ___________________________________________ ADDRESS ___________________________________________ CITY STATE ZIP ___________________________________________ PHONE (include area code) ___________________________________________ E-MAIL 0908

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Even skin cancer, thought more uncommon in those with darker skin, is more likely to end in death for black Americans. AARP is reaching out to engage the American people, businesses, interest groups, nonprofit organizations and elected officials in finding bipartisan solutions to ensure affordable, quality health care and long-term financial security for Americans of all ages. AARP has outlined an ambitious platform, including access to affordable health care coverage, and prescription drugs. For information visit www.aarp.org.

✂

Affordable, quality health care is not a luxury, but a basic need. It is the foundation upon which AARP was built. This American dream faces major challenges. Health care costs continue to rise. Retail prescription drug costs are rising three times faster than inflation. And 47 million Americans are uninsured. Black Americans lag behind in nearly every health indicator — life expectancy, death rates, infant mortality, low birth weight and disease rates. They lose their lives at a younger age than whites, no matter how much money they make or which neighborhood they live in.

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URBAN CALL Healthy Living — Every Day! Edition

Reaching out to

Healthy Living — Every Day! Advisory Board

markets

Segmented Marketing Services, Inc. (SMSi) Healthy Living — Every Day! (HLED) Advisory Board is a distinguished panel of national leaders, experts and professionals who advise on health and nutritional issues in multicultural communities.

emerging

urban call staff report

Aetna has implemented a number of initiatives to better understand and meet the needs of those being served by the company. “Aetna is building relationships with local community leaders, chambers of commerce and nonprofit organizations to gain Valerie Green an understanding Director, of their health care National needs,” said Valerie Partnerships, Green, Aetna’s direcAetna tor of National Partnerships. And it is working with the groups to address those needs. Some of the organizations Aetna partners with include: 100 Black Men of America Blacks In Government n National Black MBA Association n National Black Nurses Association n National Medical Association n n

Aetna is a member of the National Minority Supplier Development Council and it works with The Conference Board’s Council on Supplier Diversity. The company’s Supplier Diversity Program seeks out minority-owned companies to compete for business while supporting the community and gaining insights into multicultural markets.

Diversity is in focus at Aetna

urban call staff report

Aetna is extending its health care products to more and more Americans. The company is working especially hard to reach those who are underserved. Many companies produce an annual report to tell about their financial successes. Every year Aetna produces a diversity annual report. The latest report, under the guidance of a 30-member team, is called “The Journey of Diversity.” The Aetna Foundation plays a vital role in the company’s diversity goals. It has provided a two-year, $240,000 grant to help Black Entertainment Television (BET) fund the Health Education & Active Learning (HEAL) Academy, an after-school program for African American girls ages 10-18. In addition Aetna is helping BET measure the success of the program. The Voice of Conscience Award, established in memory of famed tennis player, Arthur Ashe, a past chairman of the foundation and one of its longtime board members, recognizes people from within and outside Aetna who have dedicated themselves to humanitarian causes.

James D. Branch, M.D. Maya Angelou Research Center on Minority Health, Wake Forest University

James D. Branch, M.D. Ophthalmologist Board Member, Maya Angelou Research Center on Minority Health, Wake Forest University Health Sciences Winston-Salem, N.C. Kelvin Boston President Boston Media Baltimore Renee Bradford Owner C’est Si Bon! Restaurant Chicago Dr. Katie B. Catalon National Beauty Culturists’ League (NBCL) National President Washington, D.C. Jeffrey A. Dugas Sr., M.D. Internal Medicine Specialist Rush Presbyterian Medical School and Medical Center Chicago Syliva Flack, Ed.D., R.N. Retired Dean Winston-Salem State University Health Sciences Winston-Salem, N.C.

Addressing the healthcare gap urban call staff report

“Closing the Healthcare Gap — Aetna’s Call to Action” tells the story of Aetna’s efforts to address health care disparities in racial and ethnic minorities. Aetna Chairman Ronald Williams, former U.S. Surgeon General Dr. David Satcher and Dr. B. Waine Kong, Phd, CEO of the Association of Black Cardiologists are also interviewed. Celebrity black physicians from Newark, N.J., Dr. Sampson Davis, Dr. Rameck Hunt and Dr. George Jenkins (The Three Doctors), who have made a commitment to improving health in their community, are featured.

Dr. Katie Catalon National President National Beauty Culturists’ League (NBCL)

See the video on the Internet at http://www. aetna.com/provider/video_cthcg1.html Some of the ways in which Aetna is taking action include an outreach to African-American and Latina women. The Breast Health Ethnic Disparity Initiative seeks to improve mammography rates. The African American Diabetes Education Pilot is studying the effect of education on screenings. The African-American Hypertension Initiative is determining whether a combination of outreach and physician training can help members reduce high blood pressure readings.

Joseph Swafford, M.D. Melba Swafford, M.D. Associate Medical Professors Houston, Texas

Kelvin Boston President Boston Media Baltimore

Frances L. Lucas Retired Social Worker New York City School System New York, N.Y. Stephen A. Martin Jr. Director Cook County Department of Public Health Chicago Joseph Swafford, M.D. Cardiologist Associate Professor of Medicine University of Texas M.D. Anderson Center Houston, Texas Melba Swafford, M.D. Anesthesiologist Associate Professor Baylor College of Medicine Houston, Texas William H. Turner, Ph.D. Vice President, University Initiatives Associate Provost Multicultural Affairs University of Kentucky, Lexington

An Aetna video, "Closing the Healthcare Gap — Aetna’s Call to Action," tells how the company is taking action on health problems.

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8Vaa idaa"[gZZ &"-%%"-,)"%-&. Zmi# -)%' IIN/ &"-%%"'('",,,( dg k^h^i lll#66GE=ZVai]XVgZ#Xdb$.id* AARP Essential Premier Health Insurance plans are medically underwritten by Aetna and you may be declined coverage in accordance with your health condition. AARP Health is a collection of health-related products, services and insurance programs available through AARP. Neither AARP nor its affiliate is the insurer. AARP contracts with insurers to make coverage available to AARP members. AARP endorses these plans. Aetna pays a fee to AARP and its affiliate for use of the AARP trademark and other services. Amounts paid are for the general purposes of AARP and its members. AARP® Essential Premier Health Insurance Plan is the name of the plan provided for AARP members by Aetna Life Insurance Company. In some states, individuals may qualify as a business group of one and may be eligible for guaranteed issue small group health plans. Investment services are independently offered by independent contractors. Policy forms issued in OK include: GR-29/GR-29N. AARP and its affiliate are not insurance agencies or carriers and do not employ or endorse individual agents. AARP does not make health plan recommendations for individuals. You are strongly encouraged to evaluate your needs before choosing a health plan. SMSI908 2008-25 (09/08)

Urban Call ­ Sponsored by Aetna Insurance and AARP

Urban Call Sponsored by Aetna Insurance and AARP