Urban Call Sponsored by Aetna, AARP & Magic Johnson Enterprises by SMSi-Urban Call Marketing, Inc.

Magic Johnson at 50 n

Teaming up with Aetna for a ‘Healthy Tomorrow’

teaming up to hold “Magic@50 Community Health Expos” in Los Angeles and Washington, D.C. Local Earvin “Magic” Johnson notes that people over residents attending these events will have an opportunity to hear from health care leaders in the area and take part 50 need to understand that “information is power.” As a National Basketball Association in health screenings and fitness activities. “Magic Johnson has enormous appeal, which we’ve Hall of Famer (www.nba.com) and the seen first-hand not only when he has spoken to Aetna’s chairman and chief executive officer of Magic Johnson Enterprises embarks on his business leaders, but also during many public events during the last 18 months when he has worked with own 50th year, his company continues a Aetna to bring the message of health and wellness to three-year collaboration with Aetna in the “Team up for a Healthy Tomorrow” communities across America,” said Ronald A. Williams, Aetna chairman and chief executive officer. initiative. Johnson founded the Magic Johnson Foundation Johnson is speaking at “AARP (www.magicjohnson.com) to help others. He hopes that presents Vegas@50+.” The more people will take their health seriously. During a organization, for seniors 50 years Community Health Expo in Chicago in 2008, Johnson and older, encourages healthy encouraged participants to be persistent about asking lifestyles. Earlier this year, he visited questions. Aetna’s corporate headquarters and encouraged employees there to “If you have a question, ask your doctor. You’re the participate in “Get Active Aetna,” one who knows your body best. You have to relate where a 16-week individual and teamyou are ailing. You might question, ‘If my neck is hurtoriented fitness action campaign. ing, why is my back tight?’ For myself, I had to learn a In the fall of 2009, Aetna and lot of different things about my body; I had to learn to Magic Johnson Enterprises are ask a lot of questions.”

By Rose M. Walsh Urban Call editor

AARP CEO

AARP Magazine

Gen. Colin Powell

Natalie Cole

Aetna Chairman

Barry Rand

Ronald Williams

Maya Angelou

Inside... 6-7

Health & Wellness Calendar Vegas@50+

Urban Call 4265 Brownsboro Road Suite 225 Winston-Salem, NC 27106-3425 Tel. (336) 759-7477 FAX: (336) 759-7212 E-mail: president@smsi-net.com

prsrt std U.S. Postage

PAID

Urban Call

Page

URBAN CALL Healthy Living — Every Day! Edition

Aetna solutions for health care reform urban call staff report

As the nation has debated the best ways to improve the health care system over the past year, Aetna Chairman and CEO Ronald A. Williams has met with members of the U.S. Congress several times to suggest Aetna’s ideas for improving the health care delivery system. “As the health care system hurtles toward $4.3 trillion in annual spending by 2017, we have an opportunity and an obligation to achieve meaningful reform that guarantees access and Ronald A. Williams makes health insurance Aetna Chairman more affordable for all,” and CEO Williams said. “My company is committed to being a part of developing meaningful, broad-based solutions, and I am convinced that we can help move reform forward.” Making wellness and prevention is a priority. The company notes that 91 percent of all diabetes cases, 80 to 90 percent of all heart attacks and 30 to 70 percent of all cancers

Urban Call Healthy Living — Every Day! Vol. 3 Issue 1 4265 Brownsboro Road, Suite 225 Winston-Salem, NC 27106-3425 SMSiUrbanCallMarketing.com n SegmentedMarketing.com FAX: (336) 759-7212 n PHONE: (336) 759-7477

SMSi-Urban Call Marketing, Inc.

President and CEO; Urban Call Publisher: Lafayette Jones Executive Editor: Alan Cronk Editorial Director: Rose Walsh Production Manager: Jodi S. Sarver Art Direction: Sheri Clawson, 3CCreativ Strategic Business Manager: Tonya Monteiro

Relationship Director: Avis Patterson Financial Services: Wanda Courts Editorial Assistants: Alexandria Smith, Tiffany Ross Warehouse and Shipping: Vincent Harris Intern: Tanesha Shaw

Segmented Marketing Services, Inc. SMSi Founding Chair: Sandra Miller Jones Operations Director: Tahnya Bowser

Financial Services: Roslyn Hickman Logistics Manager: Nancy Lash Senior Training Director: Constance Harris

For information on Urban Call Healthy Living — Every Day! edition call (336) 778-0440 or e-mail President@ smsi-net.com. © 2009 SMSi-Urban Call Marketing Inc. Urban Call is published as part of a strategic alliance with Media General Inc. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of SMSi-Urban Call Marketing, Inc. is expressly prohibited. Publishers reserve the right to accept or reject advertising. SMSi-Urban Call Marketing Inc., founded in 1978 in Winston-Salem, N.C., includes minority-owned national marketing, promotion and publishing companies that specialize in helping major companies and organizations better serve ethnic consumers. These companies distribute millions of free product samples, custom publications and consumer offers through national networks of African-American and Hispanic churches, beauty salons, barbershops, entertainment, health-care and other networks. Urban Call™ and SMSi™ are registered trademarks of SMSi-Urban Call Marketing Inc..

are completely preventable through lifestyle changes. An integrated, holistic approach to care management allows for early intervention and education. Since 2005, Aetna has invested more than $1.8 billion in health information technology, which enables health data to be turned into information that physicians and patients can use at the point of service to improve health outcomes. It gives patients a clearer picture of their own health and provides coordinated interaction with multiple health care providers for better, safer outcomes. Aetna (www.aetna.com) is one of the nation’s leading diversified health care benefits companies, serving approximately 36.8 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. For information on Aetna’s recommendations on health care reform, visit www.healthreformplan.com. • Our Plan for Reform: Aetna’s Priorities for Health Care Reform — http://www.aetna.com/news/health_reform_priorities. pdf

Welcome Welcome to another Urban Call Healthy Living — Every Day! edition. It is a pleasure to once again work with Aetna insurance as it continues its Sandra Miller Jones outreach in urban Segmented Marketing Services, Inc. Founding Chair & CEO communities. We applaud the work Lafayette Jones of Magic Johnson SMSi-Urban Call Marketing Inc. and his company President & CEO Magic Johnson Urban Call Publisher Enterprises (MJE) for teaming up with Aetna to improve health literacy — the degree to which we all can read and understand health information. As our center calendar, “Healthy Communities: Health and Wellness Across America” points out, there are many individuals providing health information to the people who need it the most — people close to us in our communities who have health problems. We trust this publication, being distributed in the Segmented Marketing Community of Networks, adds to that great effort.

Community of Networks Your church, beauty salon, barbershop can become part of the National SMSi Community of Networks. The church network includes 10,000 churches, the beauty network has 36,000 salon professionals and the barbershop has 10,000 professional barbers. Health professionals will find valuable contacts on the SMSi Health Care Network (5,000 health care champions). To find out more about each network and how to join, visit www.segmentedmarketing.com or call (336) 759-7477.

See Magic In Person Thursday, October 22, 2009 at the AARP Vegas@50+ EXPO in Las Vegas, NV inside the Sands Expo Center. Earvin “Magic” Johnson will be signing his book and will be a featured speaker. Saturday, November 21, 2009 from 9:00 a.m.-2:00 p.m. for the Aetna Magic@50 Community Health Expo at the Nate Holden Performing Arts Center in Los Angeles, CA. Get free health screenings and receive vital health literacy information from over 20 local companies and health organizations.

Aetna and Magic Johnson Enterprises present a Community Health Expo November 7th, 2009 from 10:00 a.m. - 2:00 p.m. at the Shiloh Baptist Church in Washington D.C. Free health screenings will be available as well as information from local companies and health organizations. Mr. Johnson will NOT be in attendance.

To RSVP, please call toll free 1-866-341-5283 or visit us at AetnaMagicAt50.com

©2009 Aetna Inc This program is a health literacy initiative for the public from Aetna and Magic Johnson Enterprises. AARP does not recommend health related products, services, insurance or programs. You are strongly encouraged to evaluate your needs. AARP endorses these plans. Aetna Life Insurance Company pays a fee to AARP for use of the AARP trademark. Amounts paid are used for the general purposes of AARP and its members. Neither AARP nor its affiliate is the insurer. For more information on the Aetna, Magic Johnson Enterprises Alliance visit us on the web at AetnaMagicAt50.com or CommunityVitality.com. 2009-142MJE

It’s Magic’s birthday, but you get the gift.

Earvin “Magic” Johnson just turned 50. And he’s more aware than ever how important health literacy is to our quality of life. That’s why Aetna and Magic Johnson Enterprises have teamed up to give you access to information necessary to help improve your vitality through a health literacy program and free events. It may be Magic’s big milestone, but this is a gift we all deserve.

For more information on the Aetna and Magic Johnson Enterprises partnership, call 866-341-5283. Visit our progress online in Mr. Johnson’s 50th year at CommunityVitality.com and AetnaMagicAt50.com.

Page

URBAN CALL Healthy Living — Every Day! Edition

the gap

t n e m e r reti

urban call staff report

Barry Rand is CEO of AARP Barry Rand, a former top executive at Xerox and Avis Rent A Car, succeeds Bill Novelli as the eighth chief executive officer (CEO) of AARP. He is chairman of the board of trustees at Howard University, a historically black higher educational institution in Washington, D.C. In his three decades at Xerox, Rand rose from sales representative to executive vice president for worldwide operations. He became well-known in corporate America for his support of the advancement of women and minorities. “I cannot think of a better place to devote my passion, my energy and my personal obligation to broaden the door to the American dream so that more Americans can cross that portal,” Rand said. “To me, that’s what AARP is all about.”

Why are so many people in their 50s and 60s looking for their own insurance? “One factor is the decrease in health insurance coverage from employers,” said Hugh Scallon, marketing unit head for the Aetna Consumer Segment. According to the 2007 U.S. Census report, the percentage of people receiving coverage from their employer decreased from 64.2 percent in 2000 to 59.7 percent in 2006. Even fewer companies are offering health insurance to retirees. When this trend is combined with job switching, going the self-employed route and retiring prior to Medicare eligibility, many more people in their 50s and 60s are searching for health insurance. In response, some associations like AARP®, whose members are 50 and over, make insurance options available to members, including major medical plans

like AARP® Essential Premier Health Insurance, which is insured by Aetna. Some grandparents would like to have coverage “There are approximately for their grandchildren when they buy insurance. 18 million AARP® members in this age group, and a significant Q: Who needs to purchase an individual number are uninsured or health insurance plan? underinsured,” says says David Mathis, senior vice president of A: Anyone who is not covered by an employer Health Products and Services and is not yet eligible for Medicare. for AARP Services, Inc. “These products can provide Q: Can dependents be covered on a tremendous opportunity for individual health insurance plans? affordable, high-quality coverage A: In products like AARP Essential Premier for millions of Americans.” Health Insurance plan, insured by Aetna, for Wider and Frank McCauley, people 50-64, coverage for spouses, partners, senior vice president and head children and grandchildren is available. of Aetna’s Consumer Business Segment, note that early retirees Q: What is a Health Savings Account should consider some important (HSA)? points when looking for individual insurance: A: The savings earn interest tax-free. n Seek plans that offer health Withdrawals made to pay for qualified health management programs that place care expenses are tax-free. Unlike flexible an emphasis on prevention and spending accounts, money not spent remains wellness. in the account from year to year despite job or n Dependent coverage insurance changes. It is only compatible with a (spouses, children, grandchildren) high-deductible health insurance plan. is offered in some plans.

AARP The Magazine (ATM) is one of the benefits of joining the organization. Some prominent African-Americans including General Colin Powell, singer Natalie Cole, and actors Sidney Poitier, Danny Glover and Morgan Freeman have been featured on the cover.

AARP and the chicken coop story By Judy Marie Willis urban call staff writer

Ethel Percy Andrus AARP founder

In 1947, retired high school principal, Dr. Ethel Percy Andrus, made a shocking discovery. A former teacher was living in a chicken coop, unable to afford medical care on a meager pension. Andrus helped that teacher and then turned her efforts to helping other retired teachers to obtain affordable health insurance. In 1958 she founded AARP. Her motto that “an army of useful citizens” can do what no one person can is demonstrated in the nation’s leading membership organization which totals nearly 40 million members.

Page

URBAN CALL Healthy Living — Every Day! Edition

AARP presents Vegas@50+ n

FAQ’s about saving for retirement

Speakers, entertainers in three day event

Estefan. On Friday the World’s Greatest Dance urban call editor Party features The Duke Ellington Orchestra, Tito Puente Jr., Kool & The Gang and The Zippers. Earvin “Magic” Johnson, appearing The closing concert on Saturday showcases on behalf of Aetna, is a featured speaker country singer Faith Hill. on the opening day of AARP’s 2009 Sportscaster and former National Football National Event & Expo running from League stand-out James Brown (“J.B.”) will Thursday, Oct. 22, to Saturday, Oct. 24, be among the speakers in Lifestyle at the Sands Expo and Convention Center Sessions. His topic will be “Share in Las Vegas. He will share his own path to Your Gift.” Among other subjects health and wellness and sign copies of his in the 15 sessions will be grandparbook, “32 Ways to be a Champion in enthood, caregiving and “staying Business.” sharp.” Twelve University Sessions The three day event includes will include looking for work over celebrity speakers and entertainage 50, diet and cancer, weight loss, ers, engaging educational forums, Alzheimer’s, housing, and finanmovie showcases and hundreds Earvin "Magic" Johnson, who cial literacy. Four workshops will has reached his 50th birthday, of interactive exhibits and prizes. will open the Thursday evening cover health reform, volunteering Actor John Amos and poet and session. abroad, Facebook and midlife datauthor Maya Angelou are featured ing. Morning exercise sessions and in opening and closing sessions. “Movies for Grownups” are also Gloria Estefan, James NBC weatherman and entertainer scheduled. To register for the event Al Roker will also speak. Brown and Al Roker visit www.aarp.org/events or call Evening entertainment includes will add their “star” (800) 883-2784. a Thursday opening concert by power to the event. singer and recording star Gloria By Rose Walsh

Actor John Amos and poet and author Maya Angelou will take part in opening and closing sessions.

On Friday, the World's Greatest Dance Party will kick off with several groups including the Duke Ellington Orchestra, (from left) Tito Puente Jr., and Kool & The Gang.

online resources AARP.org A nonprofit, nonpartisan membership organization for people age 50 and over dedicated to enhancing quality of life. AetnaMagicat50.com Magic Johnson on health literacy, health tips and turning 50.

Communityvitality.com Information and updates on how Aetna and Magic Johnson Enterprises are working together to address the needs of urban areas as well as pressing health issues. Ehealthinsurance.com Get insurance quotes and compare plans. FPAnet.org The Web site of the Financial Planning Association. HealthCareCoach.com from the National Health Law Program includes

tips on being a partner with your doctor in “Maintaining a Good Relationship with Your Doctor.” HealthInsuranceInfo.net includes the state-specific resource “A Consumer Guide for Getting and Keeping Health Insurance” for your state.

Q: What is a traditional IRA? A: Anyone who is under age 70½ and has earned income can contribute up to $5,000 (or their taxable income, whichever is less) to a traditional Individual Retirement Account (IRA) for the 2009 tax year. If you are age 50 or older you may contribute an extra $1,000 for the 2009 tax year. Your contributions may be deductible, and your earnings are not taxed until you start withdrawing money. Q: What are the advantages of a Roth IRA? A Roth IRA may offer greater tax savings and withdrawal flexibility than a traditional IRA. While contributions are not tax deductible, no taxes are paid on original contributions or on account growth for qualified withdrawals. In addition, contributions can be made beyond age 70½ and there are no mandatory annual distribution requirements. Q: What is a Rollover IRA? A: If you are switching jobs or retiring, moving your retirement account assets to a Rollover IRA may allow you to maintain the tax-deferred status of your funds and potentially provide you with a more flexible way to manage your account.

NCOA.org Accesstobenefits.org National Council on Aging’s access to government resources and benefits. PlanforYourHealth.com A public education program from Aetna and the Financial Planning Association.

Intellihealth.com State Health Insurance Program Harvard Medical School is Aetna’s content Counselors (SHIPs) provide help in partner on this health information site. understanding state health plan choices (http://www.medicare.gov/contacts/static/ MagicJohnson.com The Web site of Magic Johnson Enterprises. allStateContacts.asp).

â&#x20AC;&#x153;At Aetna, we believe that creating healthy communities is a challenge we all address together. We are pleased to highlight

)FBMUIZ $PNNVOJUJFT )FBMUI BOE 8FMMOFTT "DSPTT "NFSJDB In its latest African-American History Calendar (www.AetnaAfricanAmericanCalendar.com), Aetna Inc. looks at 12 programs designed to empower black Americans to take control of their health. In the introduction, Dr. Ruth C. Browne, head of the Arthur Ashe Institute for Urban Health, notes that Ashe, a top-ranked tennis player and health advocate, had a motto: â&#x20AC;&#x153;To achieve greatness start where you are. Use what you have. Do what you can.â&#x20AC;?

+BOVBSZ

8"-,*/( '03 8&--/&44

'FCSVBSZ

#3*()5 4.*-&4 #3*()5 '6563&4

Walking events are held at different times throughout the country. Women are encouraged to bring along friends and family to form bonds and spread the message of wellness. Walking together helps women feel united and much less isolated, promotes longevity and quality of life. Byllye Y. Avery founded the National Black Womenâ&#x20AC;&#x2122;s Health Imperative in 1983, formerly known as the National Black Womenâ&#x20AC;&#x2122;s Health Project.

Mobile dental vans travel to underserved communities, visit schools, fairs, festivals, annual events and religious centers providing a free toothbrush and toothpaste, games, coupons and information. Volunteer dental professionals do not provide treatment but do help children lessen the fear of a dental visit. Through a partnership with the National Dental Association, scholarships are given to encourage African-American students to study dental medicine.

â&#x20AC;&#x153;We get black women walking and talking to improve their sense of self and well-being.â&#x20AC;? Eleanor Hinton Hoytt President and CEO Black Womenâ&#x20AC;&#x2122;s Health Imperative Washington, D.C.

â&#x20AC;&#x153;Oral health is directly linked to our overall health. People with diabetes are two times more likely to suffer from gum disease.â&#x20AC;? Dawna Michelle Fields National Program Director Bright Smiles, Bright Futures New York

Health tip: Get ďŹ t with family and friends.

Health Tip: Floss your teeth daily.

www.blackwomenshealth.org (202) 548-4000

Colgate-Palmolive Company www.colgate.com (212) 310-3065 National Dental Association www.ndaonline.org (202) 588-1697

"VHVTU

+VMZ

OBUJPOBM BGSJDBO BNFSJDBO UPCBDDP FEVDBUJPO OFUXPSL

5)& )&"-*/( ;0/&

The network shares information with clergy and other church leaders on the harmful health effects of smoking and secondhand smoke in a program called â&#x20AC;&#x153;Be Free Indeed: Tobacco Tools for the African American Church.â&#x20AC;? Tobacco-related illnesses include heart disease, stroke, cancer and emphysema. The network is a program of the Health Education Council of West Sacramento, Calif. Cynthia M. Robinson is the program coordinator.

Healing circles have been formed as part of the Healing Zone program. Begun by the U.S. Administration on Aging, the community awareness project works to reduce obesity and risk factors leading to chronic diseases among African-American adults (50 and older). Objectives are weight reduction, improved nutrition, increased physical activity and the establishment of church-based aging groups. Angie Boddie is the director of health programs at the national caucus.

â&#x20AC;&#x153;Most people are very intelligent. If you give them appropriate information about their health, theyâ&#x20AC;&#x2122;ll make good decisions.â&#x20AC;? Bishop Sherwood C. Carthen Chairman of Stakeholders National African American Tobacco Education Network West Sacramento, Calif.

â&#x20AC;&#x153;We keep each other on track. Everyone now knows how to read labels, talk to doctors, prepare healthful food, and eat colorful fruits and vegetables.â&#x20AC;? Prudence Fuller Program Coordinator, Buffalo Chapter Buffalo, N.Y.

Health tip: Quitting smoking has almost immediate health beneďŹ ts.

Health Tip: Meditation from within is a key to longer life.

www.healthedcouncil.org/naaten (916) 556-3344

National Caucus and Center on Black Aged www.ncba-aged.org (202) 637-8400

Urban Call Healthy Living â&#x20AC;&#x201D; Every Day! Edition

.BSDI

"QSJM

The initiative was developed to address the â&#x20AC;&#x153;grocery gapâ&#x20AC;? in Philadelphia and other underserved communities in the state. It provides grants and loans to help grocery stores open in urban neighborhoods, small towns and rural areas. By creating more grocery stores, it hopes to impact the high rate of diet-related diseases such as heart disease, cancer and diabetes that affect low-income Philadelphia residents. â&#x20AC;&#x153;Our goal is to bring quality food markets to the community. This does not just improve public health. It also provides new job opportunities. It helps create renewed hope in the neighborhoods.â&#x20AC;? Patricia L. Smith, Esq. Director of Special Initiatives The Reinvestment Fund Philadelphia

â&#x20AC;&#x153;The community environment can help you understand other perspectives. It can help you formulate new ideas. It empowers you â&#x20AC;&#x201D; and thatâ&#x20AC;&#x2122;s the ďŹ rst step toward changing behavior.â&#x20AC;? Jemea S. Dorsey, M.S. Chief Executive OfďŹ cer Center for Black Womenâ&#x20AC;&#x2122;s Wellness, Inc. Atlanta

1&//4:-7"/*" '3&4) '00% '*/"/$*/( */*5*"5*7&

Health tip: Buy more fresh food from the outer aisles of the grocery store. www.thefoodtrust.org (215) 575-0444

4FQUFNCFS -&5 4 5"-, "#065 *5

100 Black Men of America, Inc. and the American Cancer Society are getting African-American men (40 years and older) to talk about prostate cancer, the most common form of cancer among them. Food and nutrition are also discussed at screening events. 100 Black Men has partnered with Real Men Cook to encourage better eating habits. Dr. James T. Black is Wellness Director of 100 Black Men of America, Inc. â&#x20AC;&#x153;At the Letâ&#x20AC;&#x2122;s Talk About It event, survivors share how they discovered the condition (prostate cancer), how they overcame their fears and how they can now live healthy, active lives.â&#x20AC;? Dr. Anthony Asadullah Samad President, Los Angeles Chapter 100 Black Men of America, Inc. Los Angeles Health tip: If you are 40 years or older get your prostate checked once a year. 100 Black Men of America www.100blackmen.org (404) 688-5100 The American Cancer Society www.cancer.org (800) 227-2345 Real Men Cook www.realmencookfoundation.org

people and programs showing the way.â&#x20AC;? Floyd Green III

Head of Community Relations, Aetna

.BZ

+VOF

1-"*/ 5"-,

#-"$, #"3#&34)01 )&"-5) 0653&"$)

)&"-5): #-"$, '".*-: 130+&$5

To address teen pregnancy, a high-risk community concern, the Adolescent Health and Youth Development Program created â&#x20AC;&#x153;Plain Talkâ&#x20AC;? which uses intervention and education in reaching out to community teens in Atlanta. Health care services and programs for African-American women and their families are aimed at assisting them to reach physical, mental and economic wellness.

Dr. Bill Releford, a specialist in diabetic limb salvage, started a community-based barbershop program after seeing many African-Americans lose their limbs unnecessarily. He founded the Diabetic Amputation Prevention Foundation. It teaches African-American men to be aware of the signs of diabetes â&#x20AC;&#x201D; frequent urination, excessive thirst, weight loss and fatigue. Early detection and treatment are the keys to preventing amputation.

The project provides assistance, support and free activities to help African-Americans make lifestyle changes that can decrease their risk for diabetes and high blood pressure. It provides health-risk assessments, nutrition assistance, stress-management tips, smoking-cessation support and chronic disease self-management classes. Individuals work with certiďŹ ed health coaches.

â&#x20AC;&#x153;We need more African-American men in the health care and educational system. Men talk to men, especially teenagers who are looking for role models.â&#x20AC;? Dr. Bill Releford Founder, Black Barbershop Health Outreach Program Inglewood, Calif.

Health tip: When communicating with a teenager, sound open and positive.

Health tip: Controlling diabetes means fewer major health complications.

www.cbww.org (404) 688-9202 Ext.10

www.blackbarbershop.org (310) 412-8009 Diabetic Amputation Prevention Foundation www.drreleford.com

0DUPCFS

(*'5 '03 -*'& #-0$, 8"-,

/PWFNCFS

%FDFNCFS

53"*/ 61 " $)*-%

DPNNVOJUZWJUBMJUZ DPN

The faith-based workshop empowers caregivers to raise healthier children by encouraging physical activity and healthful food choices. Childhood obesity and decreased physical activity are key factors contributing to Type 2 diabetes in African-American children. The initiative, a program of the American Diabetes Association, introduces healthful living tips such as portion control. Sheridan Smotherman is the diabetes associationâ&#x20AC;&#x2122;s Project POWER ambassador.

â&#x20AC;&#x153;I wanted to show that breast cancer is nothing to be ashamed of â&#x20AC;&#x201D; that you could go through treatment and survive and be well.â&#x20AC;? Karen Eubanks Jackson Founder and CEO Sisters NetworkÂŽ, Inc. Houston

â&#x20AC;&#x153;If we can prevent the trend of overweight children now, it will help decrease diabetes complications and premature deaths in the future.â&#x20AC;? Harlyn Jones Hardin Program Director African-American Initiatives American Diabetes Association Memphis

Sisters Network Inc. www.sistersnetworkinc.org (866) 781-1808 ÂŽ

Health tip: Spend quality time with your family; take a walk or ride a bike together.

Health tip: Drink lots of water and exercise every day. Center for Minority Health, Graduate School of Public Health University of Pittsburgh www.cmh.pitt.edu (412) 624-5665

Volunteers and breast cancer survivors knock on doors, talk to women about breast health, collect data, and leave culturally appropriate brochures and local resource information. A block party at a local community site brings together breast cancerrelated agencies. Music and refreshments are included. Early detection is emphasized. Free mammograms are provided by mobile units at selected sites.

Health tip: Do monthly breast self-exams and get mammograms.

â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s often very challenging to make lifestyle changes alone. So we help bring families together, and we help individuals create social networks.â&#x20AC;? Anthony G. Robins, Ph.D. Director, Healthy Black Family Project Pittsburgh

The Web site, created through the Aetna-Magic Johnson Enterprises alliance, aims to provide simple, clear information (in both English and Spanish) that people can use to make healthier lifestyle changes. Visitors can ďŹ nd usable information on how to plan for a doctorâ&#x20AC;&#x2122;s visit, questions to ask if youâ&#x20AC;&#x2122;re having surgery, healthy eating on a budget, and others. â&#x20AC;&#x153;The CommunityVitality.com Web site is all about giving people the information they need to make more healthful and smarter decisions for themselves and their families.â&#x20AC;? Earvin â&#x20AC;&#x153;Magicâ&#x20AC;? Johnson, Jr. Chairman, CEO Magic Johnson Enterprises Los Angeles Health tip: Write down questions before visiting a medical professional.

Project POWER workshop American Diabetes Association www.diabetes.org (800) 342-2383

Published by SMSi-Urban Call Marketing, Inc.

Page

URBAN CALL Healthy Living — Every Day! Edition

Aetna-MJE alliance

MJE: From basketball to business

building healthy

communities

urban call staff report

The Nate Holden Performing Arts Center (above) in Los Angeles and the Shiloh Baptist Church (below) in Washington, D.C., will be the locations for the Magic@50 Community Health Expos.

Magic@50 Community Health Expos urban call staff report

Health screenings, panels with local health experts, educational booths, health insurance information, entertainment, raffles and light refreshments for those aged 40 through 64 are being planned by the Aetna-MJE Alliance in the Magic@50 Community Health and Fitness Expos. For more information visit AetnaMagicAt50.com. They will be held in Washington, D.C., at the Shiloh Baptist Church and in Los Angeles at the Nate Holden Performing Arts Center. The events will feature health expert panels and information booths staffed by community and health organizations. Community partners include city, county and state public health agencies; other health and social organizations, community churches and organizations, beauty school organizations, health stores, health advocates, health authors and columnists and black fraternities and sororities. Magic Johnson will speak at the Los Angeles event and will autograph copies of his book, “32 Ways to be a Champion in Business.”

The Aetna-Magic Johnson Enterprises (MJE) company alliance is producing great results in a broad range of urban communities, notes Floyd Green, head of Community Relations, Aetna “Magic Johnson is passionate about everyone in the community,” said Green. In Texas, a 20-week nutrition and exercise competition, the 3-Point Play program, was piloted in the Houston Independent School District. Over 900 fourth- and fifth-graders at five elementary schools completed the program whose goal was to combat childhood obesity. The national nonprofit, Action for Healthy Kids (www.actionforhealthykids.org), and local organizations worked with the Aetna-MJE Alliance. In addition, Aetna employees taking part in the company’s “Get Active Aetna” fitness program can donate their own completion prizes to 3-Point Play. The Aetna Foundation will do a 50-percent matching grant (up to $25,000 total). For more information about the student program go to www.communityvitality.com and click on the school. The alliance is also reaching out to entrepreneurs to demonstrate the link between health and wealth in “Black Enterprise” magazine, which reaches over half a million business managers and owners in the United States. Magic Johnson will share some of his own healthy business tips in the publication advertorials; Dr. David Pryor, Aetna medical director, will address how to help keep employees healthy. The objective is to encourage African-American business leaders to highlight the importance of healthy behaviors among their employees and their families. Aetna and Magic Johnson Enterprises teamed up to develop an online guide to help find free or low-cost insurance programs. Called “Insure Your Health: A Stateby-State Guide to Finding Free or Low-Cost Health Insurance Programs,” it includes contact information for publicly available programs that can help people without insurance. Electronic copies, available in Spanish and English, are on the Internet at the Web site www. PlanforYourHealth.com.

urban call staff report

Floyd Green Head of Community Relations, Aetna

Dr. David Pryor Medical Director, Aetna

Take advantage of preventative care By Dr. Dexter Campinha-Bacote Aetna Market Medical Director

Dr. Dexter Campinha-Bacote’s advice column appears in the company newsletter, “Strive for Healthy Living.” He will speak about diabetes at the AARP convention in Las Vegas.

Using preventive health care services can help you and your doctor figure out ways to help improve your health right now. During a physical, you may receive screenings for blood pressure, cholesterol or Body Mass Index (BMI) — a measure of obesity. If you “know your numbers” in these important areas, you and your doctor can work together to find opportunities to improve your health. These might include additional exercise; a better diet; or other lifestyle changes, such as quitting smoking. Another great way to keep track of your health is by using Aetna’s CareEngine®-powered personal

health record (PHR). The PHR helps you maintain your medical history in a convenient, secure, online location. It includes information about you, your health, and the care you have received. You can record family health history, list over the counter medications, or allergies. You can share this information with your health care practitioner, either online or by bringing printed copies to an appointment. Understanding health information is the single biggest predictor of health status. By asking questions and by sharing information with your health care practitioners, you can ensure that you are doing your part to make the most out of your health care visits.

As a young man, Earvin “Magic” Johnson admired his father and other small town entrepreneurs who created jobs and served as leaders in his Lansing, Mich., community. He worked for them and watched them, and his interest in building communities through economic development continued even as his basketball career flourished. His fame as a National Basketball Association (NBA) star gave him access to some of the most successful business leaders in the country, but it was his own entrepreneurial spirit that inspired them to serve as his mentors. He listened and learned, mastered the basics and then pursued opportunities in business. He established Magic Johnson Enterprises (MJE) realizing that densely populated urban communities were ripe for commercial and residential development. MJE has partnered with major brands like AMC Theaters, T.G.I. Friday’s, 24 Hour Fitness Centers, Burger King and Starbucks to lead a major economic push in multicultural neighborhoods. The success of MJE businesses prove that urban residents welcome and support major brands if their needs are understood.

Page

URBAN CALL Healthy Living — Every Day! Edition

Magic’s secrets to health and wealth

urban call staff report

So what do you think are the secrets to health as you get older, as you move on? I think the secret is just to make sure that I go to the doctors. Get my physicals, work out, eat right and be more conscious of my body. On what’s aching, what's not aching and making sure I watch what I put inside my body. What was your initial vision for Magic Johnson Enterprises? My initial vision for Magic Johnson Enterprises was to impact the community. I wanted to give back by providing jobs. I decided to go into the theater business knowing that we like movies, we like to laugh, we like to cry. I did my research; we were 35% of all the movie-goers at that time. What is your biggest business success? Starbucks. I had to take the scones out and put in pound cake. We took out the elevator music and put in Motown, Temptations, Smokey Robinson, Marvin Gaye. So what is that telling you? Always be about your customer. That’s what we do at Magic Johnson Enterprises. When it comes to health care, how do we empower? Make sure people have all the information in a way they can understand it. Information is power. When you get the information you have to act on it. What are three tips that you think people can do to improve their health? Really take care of your body. You don’t have to go to a gym and work out — just take a walk around the block. And diet is so important. Maybe some fried food on Sunday, but you can’t eat that way for seven days. The third thing is know your body. I know when I should call the doctor. If you know your body you will make good decisions.

Why is exercise so important? After I work out, I can work all day. But when I don’t work out, I’m always a little off in my business day. It clears my head, lets me think, then I can go on and make good decisions throughout the day. How would you describe the mind/body connection? A lot of times when we feel like we’re sick, then we’re sick. When we feel like we’re aching, then we’re aching. I know for me in dealing with HIV — it’s been my frame of mind. So I say, “Okay, I’m going to have to deal with my aching joints, I’m going to have to deal with HIV. Okay, I’m going to meet it head on.” How does MJE hire the best people? I ask, “Do they fit Earvin Johnson, Magic Johnson (Enterprises)? Are they workers, or are they clock-watchers? Have they been in business for a long time? Do they fit our core values? Are they willing to roll their sleeves up and get the job done no matter how long it takes? And are they community people, will they give back?” I’m a very disciplined person. I’m a very detail oriented person, so the people who work for me have to have the same mindset. Diabetes, heart disease and high blood pressure are the three biggest health threats to our community. What are the main things people can do to protect themselves? The number one thing we have to do is, go get checked for all those things. What is the secret to business success? I’m passionate about what I do. If you’re not passionate about this, if you don’t love business, then don’t do it. It’s going to take that type of commitment from you to be successful.

Magic Johnson’s

book tells success story

urban call staff report

In “32 Ways to be a Champion in Business,” Earvin “Magic” Johnson explains how he developed his entrepreneurial vision and his sense of mission. “There’s a lot of people who live in urban America that want to be entrepreneurs, so I wrote the book to give my blueprint on how I have been successful and how I am as a CEO.” Johnson shares what he has learned about the power of "32 Ways to be a economic devel- Champion in Business" is a guide for opment as a entrepreneurs. force for social change and offers practical advice on starting up, financing, marketing, growing a business, building and motivating a team, spotting and capitalizing on opportunities, forming partnerships and joint ventures, buying and running franchises, serving customers, maintaining balance, and philanthropy. “I teach them about building a brand. I teach them about putting in long hours. I also tell them how I failed. But I didn’t feel sorry for myself, I got back up and said, ‘I’m going to try this again.’ ” Magic’s book explores his entrepreneurial vision and sense of mission, choosing a business that engages all talents and interests, creating a diverse team with complementary strengths, employee motivation and being a leader for change, finding opportunities, listening to customers and franchise ownership. The book is illustrated with entertaining anecdotes from Magic’s experiences as a professional athlete. “Business is common sense and book sense, and just knowing the business that you’re going to get into and having a great business plan and a great strategy,” Johnson added. To order the book visit www.bn.com/magic.

Page 10

URBAN CALL Healthy Living — Every Day! Edition

Urban Call Healthy Living — Every Day! Aetna Survey SMSi-Urban Call Marketing, Inc 4265 Brownsboro Road, Suite 225 Winston-Salem, N.C. 27106-3425

Fax to: (336) 759-7212 SMSi-Urban Call Marketing Inc. respects your privacy;

2. Which of the following best describes you? ❑ 25-50 years old ❑ 50-55 years old ❑ 55-64 years old 3. Did this issue of Urban Call Healthy Living — Every Day! help you to better understand your health insurance options? ❑ Yes, it helped me understand a lot better. ❑ Yes, it helped me understand a little better.

4. Do you intend to share the information from this issue of Urban Call Healthy Living — Every Day! with others you feel would find it beneficial? ❑ Yes ❑ No 5. Which of the following articles in this issue of Urban Call Healthy Living — Every Day! did you find to be most beneficial? (check all that apply) ❑ Magic Johnson at 50: Teaming up with Aetna for a “Healthy Tomorrow” ❑ Aetna solutions for health care reform ❑ Bridging the gap to retirement ❑ Barry Rand is CEO of AARP ❑ AARP presents Vegas@50 ❑ Healthy Communities; Health and Wellness Across America ❑ Take advantage of preventative care ❑ Aetna-MJE alliance building healthy communities

❑ Magic @50 Community Health Expos in Washington, D.C., Los Angeles ❑ Magic’s secrets to health and wealth ❑ Johnson’s book tells success story ❑ Reaching out to the community ❑ 105 Voices of History showcase HBCU students ___________________________________________ NAME (Please print clearly) ___________________________________________ ADDRESS ___________________________________________ CITY STATE ZIP ___________________________________________ PHONE (include area code)

✂

In order to better serve you, the Urban Call Healthy Living — Every Day! grass-roots initiative sponsored by Aetna needs your help. Please take a moment to fill out the brief confidential survey below. Your answers are important to us. Respond now! Complete and return survey by mail or fax: Mail to:

❑ No, it did not help me understand better.

___________________________________________ E-MAIL 1009

this information will not be sold or traded.

Make your behaviors healthy behaviors By Dr. Cora Christian, MD, MPH AARP Board of Directors

The focus on wellness and prevention isn’t new, but until there’s a drop in the skyrocketing number of people battling chronic diseases like obesity, heart disease, diabetes and hypertension — which tend to affect African-Americans and Latinos in greater numbers — everyone needs to continue incorporating healthy behaviors into their daily life. Regular exercise is central to physical, mental and emotional health. If it’s not already part of your lifestyle, it’s wise to see your doctor first. Once you get the “green light” start with

whatever works for you. But exercise isn’t enough. How you fuel your body matters. A high fat, high sugar, high sodium and high cholesterol diet is a prescription for chronic health problems. Check out the Department of Agriculture’s dietary guidelines at www.health. gov/dietaryguidelines; then consider making adjustments to your daily diet. Exercising your brain should also be part of your daily routine. Reading is a good way to stay sharp. Studies show that brain-challenging games like crosswords, word searches, Sudoku and chess may reduce the likelihood of dementia. There’s a misconception that people need less sleep as

✂

Let us hear from you

1. Where did you receive this copy of Urban Call Healthy Living — Every Day! edition? ❑ Church ❑ Barbershop ❑ Beauty Salon ❑ Senior citizen residential or recreational facility ❑ SMSi Ambassador ❑ Health facility ❑ Aetna information meeting ❑ Other

1 year/$16 3 years/$43

Yes, I want to join AARP! Please complete this form and return it with your payment, or call 1-866-844-0888.

they get older. The National Sleep Foundation recommends adults get seven to nine hours of sleep nightly. Today, there’s often a wide gap between knowing what to do and being able to do it. Without health insurance, many individuals and families don’t have access to routine health care or prescription drugs, so emergency rooms become a costly source of primary care. That’s why AARP is fighting for dependable, affordable health care for everyone in the U.S. and its territories. To learn more about tools and resources available to help you manage your health and wellness needs, visit www.aarp.org/ blackcommunity.

5 years/$63

AARP benefits Best value!

Discounts on travel, online, phone services, n

Check or money order enclosed, payable to AARP. (Send no cash, please.)

✂

Advocacy on social needs and consumer safety, n

Charge my credit card: My Name (please print) Address

Apt.

City Date of Birth: Month

State /

Day

Zip /

Spouse’s/Partner’s Name (for FREE membership) Please keep in touch with me by email about AARP activities, events, and member benefits. Email Address

Year

/ Expiration

Health, automobile, homeowners insurance, n

MC Discover

Visa AmEx

Daytime Phone Number (in case we need to contact you)

n Advice on healthy living, financial planning, consumer protection, caring for parents,

Signature

n AARP The Magazine and the AARP Bulletin,

Return this form with your payment to: AARP Membership Center PO Box 93109 Long Beach, CA 90809

Community services: driver safety courses, tax prep help, volunteer network. n

F7BEA

Page 11

URBAN CALL Healthy Living — Every Day! Edition

Reaching

Healthy Living — Every Day! Advisory Board

out to the community

The SMSi-Urban Call Marketing, Inc. Healthy Living — Every Day! (HLED) Advisory Board is a distinguished panel of national leaders, experts and professionals who advise on health and nutritional issues in multicultural communities.

urban call staff report

Aetna is building relationships with local community leaders, chambers of commerce and nonprofit organizations to gain an understanding of their health care needs, notes Valerie Green, director of Aetna National Partnerships. Aetna and the Aetna Foundation have awarded $230,000 Valerie Green to the 100 Black Director, Men of Atlanta National (www.100black Partnerships, men-atlanta.org), Aetna targeting funds to improve awareness of childhood obesity and diabetes, both of which affect the African-American community with high frequency. A memorial fund in honor of the late Terrell L. Slayton Jr., past chairman of the organization, will provide scholarships for young people involved in Project Success, a tuition assistance and mentoring program. “The fund will assist young people to pursue careers in the health care field,” notes Green. Aetna and the Aetna Foundation have been commended by the Atlanta City Council for supporting programs and raising awareness of the growing health problems of childhood obesity and diabetes in the Metro Atlanta community. Grants have been awarded to Atlanta’s King Center and to the Butler Street YMCA, which hosted Magic Johnson at a youth wellness event.

The best of singing talents from Historically Black Colleges and Universities (HBCUs) come together in the 105 Voices of History.

105 Voices of History choir showcases HBCU students urban call staff report

Sopranos, tenors, altos and bass singers — a collection of 105 students from America’s Historically Black Colleges and Universities (HBCUs) showcased their voices at the Kennedy Center for Performing Arts in Washington, D.C. The concert, 105 Voices of History, (http://www. hbcuchoirs-105voh.com/) was sponsored by a host of business enterprises including Aetna, the national premier partner. Syndicated radio talk show personality Tom Joyner hosted the event. “This event provides a national platform to increase the exposure of all HBCUs to diverse audiences,” noted Floyd Green, Aetna head of Community Relations, one of eight honorary national chairmen for the event which also included Dr. Louis Sullivan, founder and president of Morehouse School of Medicine, and chairman of the White House initiatives on HBCUs. The 105 student singers are chosen from HBCUs like Spelman in Atlanta, Howard University in Washington, D.C., and Fisk University in Nashville, Tenn. Weekend activities included a walk to the Washington Mall and health related programs for students. HBCUs include those established before 1964 as institutions whose historic mission has been to educate black Americans.

James D. Branch, M.D. Maya Angelou Research Center on Minority Health, Wake Forest University Winston-Salem, N.C.

James D. Branch, M.D. Ophthalmologist Board Member, Maya Angelou Research Center on Minority Health, Wake Forest University Health Sciences Winston-Salem, N.C. Kelvin Boston President Boston Media Baltimore

Three young African-American medical professionals who are partnering with Aetna’s Community Relations program are featured on “Closing the Healthcare Gap — Aetna’s Call to Action” video. The Three Doctors (www. threedoctorsfoundation.org) have made a commitment to improving health in their community. The Newark, N.J.,

professionals include doctors Sampson Davis and Rameck Hunt and dentist George Jenkins. Others featured include Aetna chairman and CEO Ronald Williams, former U.S. Surgeon General Dr. David Satcher and Dr. B. Waine Kong, former CEO of the Association of Black Cardiologists. See video on the Internet at http://www. aetna.com/provider/video_cthcg1.html Aetna’s action against health

Joseph Swafford, M.D. Melba Swafford, M.D. Associate Medical Professors Houston

William H. Turner, Ph.D. National Endowment for the Humanities Distinguished Chair of Appalachian Studies at Berea College Berea, Ky.

Frances L. Lucas Retired Social Worker New York City School System New York Stephen A. Martin Jr., Ph.D., MPH Chief Operating Officer Cook County Department of Public Health Chicago

Renee Bradford Owner C’est Si Bon! Restaurant Chicago

Joseph Swafford, M.D. Cardiologist Associate Professor of Medicine University of Texas M.D. Anderson Center Houston

Dr. Katie B. Catalon National President National Beauty Culturists’ League (NBCL) Washington, D.C.

Melba Swafford, M.D. Anesthesiologist Associate Professor Baylor College of Medicine Houston

Jeffrey A. Dugas Sr., M.D. Internal Medicine Specialist Rush Presbyterian Medical School and Medical Center Chicago

William H. Turner, Ph.D. National Endowment for the Humanities Distinguished Chair of Appalachian Studies, Berea College Berea, Ky.

Sylvia Flack, Ed.D., R.N. Executive Director Center of Excellence for the Elimination of Health Disparities Winston-Salem State University Winston-Salem, N.C.

Addressing the healthcare gap urban call staff report

Dr. Katie Catalon National President National Beauty Culturists’ League (NBCL) Washington, D.C.

disparities includes the Breast Health Ethnic Disparity Initiative which seeks to improve mammography rates for African-American and Latina women. The African-American Diabetes Education Pilot is studying the effect of education on screenings. The AfricanAmerican Hypertension Initiative studies outreach and physician training as methods of reducing high blood pressure readings.

An Aetna video, "Closing the Healthcare Gap — Aetna’s Call to Action," tells how the company is taking action on health problems.

<Zi ]ZVai] ^chjgVcXZ i]Vi ]Zaeh egdiZXi ndjg [Vb^an VcY ndjg WjY\Zi#

<Zi i]Z EgZb^Zg"aZkZa WZcZÄih ndj YZhZgkZ [gdb V gVc\Z d[ eaVch ZcYdghZY Wn 66GE # Lî] i]Z 66GE :hhZci^Va EgZb^Zg =ZVai] >chjgVcXZ EaVc! ^chjgZY Wn 6ZicV! ndj VcY ndjg [Vbân XVc Zc_dn i]Z g^\]i XdbW^cVi^dc d[ fjVaîn VcY V[[dgYVWâîn# 9^hXdkZg XdkZgV\Z [dg YZeZcYZcih! egZkZci^kZ XVgZ VcY bdgZ# EgdiZXi ndjg adkZY dcZh lî] V[[dgYVWaZ XdkZgV\Z idYVn# 8Vaa idaa"[gZZ

&"-++")&*"..*(! Zmi# -)%- IIN/ &"-%%"'('",,,(

K^h^i lll#66GE=ZVai]XVgZ#Xdb$Zmed'

AARP® Essential Premier Health Insurance Plan is the name of the plan provided for AARP members by Aetna Life Insurance Company. In some states, individuals may qualify as a business group of one and may be eligible for guaranteed issue, small group health plans. AARP Essential Premier Health Insurance plans are medically underwritten by Aetna and you may be declined coverage in accordance with your health condition. If declined coverage, you may be federally eligible under the Health Insurance Portability and Accountability Act (HIPAA) for a special guaranteed issue plan under your state’s laws and regulations. Neither AARP nor its affiliate is the insurer. AARP contracts with insurers to make coverage available to AARP members. AARP endorses these plans. Aetna pays a fee to AARP and its affiliate for use of the AARP trademark and other services. Amounts paid are for the general purposes of AARP and its members. AARP and its affiliate are not insurance agencies or carriers and do not employ or endorse insurance agents, brokers, representatives or advisors. AARP does not make health plan recommendations for individuals. You are strongly encouraged to evaluate your needs before choosing a health plan. Health insurance plans contain exclusions and limitations. SMSI1009 49.12.303.1 (10/09) B 09SMSIPrintAdVeg50_AR108.indd 1

8/17/09 2:02:12 PM

Urban Call ­ Sponsored by Aetna, AARP & Magic Johnson Enterprises

Urban Call Sponsored by Aetna, AARP & Magic Johnson Enterprises