Urban Call Sponsored by General Mills Feeding Dreams by SMSi-Urban Call Marketing, Inc.

Feeding Dreams™

Celebrating the Power of People J ust about every community has a local hero. Maybe it’s the neighbor who pours his heart and soul into youth mentoring. Or the volunteer nurse who organizes community health fairs. Their dedication reflects the richness and strength of the African-American community. They are the community champions. At General Mills, we’re proud to honor and celebrate the power and potential of everyday people for a second year with Feeding Dreams. And we invite you to join us by helping us choose your community’s champions. First, well-deserving individuals from four cities — Birmingham, Ala.; Charlotte, N.C.; Memphis, Tenn.; and Norfolk, Va. — will be nominated. Then it’s your turn to cast your vote online for your favorite nominee. This November, twelve community champions will each be awarded a $500 VisaCheck Card and General Mills will donate up to $5,000 to their favorite charities. This

Inside... Martin Luther King Day speaker

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10 Headline Goes Here

Feeding Dreams: Celebrating Community

2 General Mills Foundation Grants 4 Help Your School

Manager of Betty Crocker Kitchens

SUSAN TAYLOR

ANTON VINCENT

SHIRLEY DOLLAND

GEN. COLIN POWELL

year, Feeding Dreams is proudly sponsored by General Mills brands Honey Nut Cheerios® cereal, Yoplait® yogurt, Grands!® biscuits, Betty Crocker® Warm Delights®, Betty Crocker® Mashed Potatoes and Nature Valley® Granola Nut Clusters. Learn more about these great brands and get recipes and coupons inside this special edition of Urban Call Feeding Dreams — Every Day! At General Mills, we have a long-standing tradition of service and nourishing the lives of families in diverse communities. Over 80 percent of our U.S. employees volunteer time in their own communities. We’d like to extend this commitment to service and invite you to join in this effort with our Feeding Dreams program. To cast your vote for this year’s community champion, see inspiring stories about previous winners and to find out ways you can volunteer in your community, visit www.feedingdreams.com.

Betty Crocker Brand Marketing Vice President

6 Save Lids to Save Lives® 12 Meals Made Easy Founder, National CARES Mentoring

15 Save Up to $4 With Coupons

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URBAN CALL Feeding Dreams — Every Day! Edition

Welcome to the network Welcome to Urban Call Feeding Dreams — Every Day! another Urban Call publication that will reach hundreds of thousands of African-American consumers in Segmented Marketing Services, Inc. (SMSi)’s community of networks. Since 1996, Urban Call has been welcome in multicultural churches, beauty salons and barbershops, and similar national grassroots venues. This edition is brought to you by some of the many outstanding food brands of

General Mills, whose corporate mission is “Nourishing Lives.” We are pleased to be a part of the Feeding Dreams brand outreach (FeedingDreams.com) honoring African-American community champions. General Mills demonstrates its multicultural commitment in many ways: through foundation grants, the employment of highly talented people and use of minority-owned businesses like our company, SMSi-Urban Call Marketing. General Mills “walks the talk.”

SMSi Community of Networks Your church, beauty salon, or barbershop can become part of the National SMSi Community of Networks. The church network includes 10,000 churches, the beauty network has 36,000 salon professionals and the barbershop has 10,000 professional barbers. Visit SegmentedMarketing.com; (336-759-7477).

Urban Call Feeding Dreams — Every Day! Edition Vol. 1 Issue 1

4265 Brownsboro Road, Suite 225 Winston-Salem, NC 27106-3425 SegmentedMarketing.com SMSiUrbanCallMarketing.com FAX: (336) 759-7212 N PHONE: (336) 759-7477

General Mills Feeding Dreams Staff Editor in Chief: Michelle Taylor Creative Director: Chris Everett, See Design Betty Crocker Kitchens: Shirley Dolland Photography Studio: Nanci Dixon Bell Institute of Health & Nutrition: Michelle Tucker

Feeding Dreams Marketing and Promotions: Rodolfo Rodriguez Ursula Mejia-Melgar Kim Bow Sundy Barb Wilson Serena Yue Sara Lisko Karen Maynard

Segmented Marketing Services, Inc. SMSi-Urban Call Marketing, Inc. SMSi Founding Chair: Sandra Miller Jones Urban Call Publisher & SMSi CEO: Lafayette Jones Executive Editor: Alan Cronk Editorial Director: Rose Walsh Production Manager: Jodi S. Sarver Art Direction: Sheri Clawson, 3CCreative Strategic Business Manager: Tonya Monteiro Relationship Director: Avis Patterson Operations Director: Tahnya Bowser

Financial Services: Wanda Courts, Roslyn Hickman Logistics Manager: Nancy Lash Senior Training Director: Constance Harris National Project Manager: Stephanie Alston Editorial Assistant: Alexandria Smith Editorial and Research Assistant: Tiffany Ross Warehouse and Shipping: Vincent Harris Interns: Robert Booth, Tanesha Shaw

For information on Urban Call Feeding Dreams — Every Day! edition call (336) 759-7477 or e-mail UrbanCall@SMSi-net.com. © 2009 SMSi-Urban Call Marketing Inc. Urban Call is published as part of a strategic alliance with Media General company. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of SMSi-Urban Call Marketing, Inc. is expressly prohibited. Publishers reserve the right to accept or reject advertising. SMSi-Urban Call Marketing Inc., founded in 1978 in Winston-Salem, N.C., includes minority-owned national marketing, promotion and publishing companies that specialize in helping major companies and organizations better serve ethnic consumers. These companies distribute millions of free product samples, custom publications and consumer offers through national networks of African-American and Hispanic churches, beauty salons, barbershops, entertainment, health-care and other networks. SMSi-Urban Call Marketing Inc.™ and SMSi ™ are registered trademarks.

Welcome from the editor

Sandra Miller Jones SMSi Founding Chair Lafayette Jones SMSi-Urban Call Marketing President and CEO, and Urban Call publisher

ON THE COVER: Upper left: Dr. Dorothy Height, NCNW president emeritus (www.ncnw.org), was the keynote speaker for the Feeding Dreams awards ceremony in Birmingham, Ala., in March 2009.

In these tough economic times, I think it’s especially important for communities to rally together and help those in need. Whether you help tutor children, work Michelle Taylor at a food shelter or Feeding Dreams volunteer with your editor church, every little bit can help. That’s why we’re calling on you to help others in your community and help us celebrate the community champions that have already made a difference with our Feeding Dreams™® program. In this edition of Urban Call Feeding Dreams — Every Day!, we invite you to learn more about Feeding Dreams and hear from the brands that have partnered to bring this program to life in your community.

General Mills Foundation: Nourishing Communities Just as the Feeding Dreams program celebrates local heroes who make a difference, the General Mills Foundation supports nonprofit organizations that do the same. Since 1954, the foundation has awarded over $400 million toward youth nutrition and fitness, social services, education as well as arts and culture. Here are a few of the programs that nourish communities that the foundation supports: UNCF and Scholarship Support — This year, more than $175,000 in total contributions has been made to the United Negro College Fund (UNCF), including scholarships to UNCF students. Champions for Healthy Kids — In partnership with the American Dietetic Association Foundation (ADAF) and the President’s

Council on Physical Fitness, the foundation has invested nearly $18 million since 2002 in youth nutrition and fitness programs serving more than 3.5 million children. African Women and Children’s Hunger Project — An initial $5 million commitment has been made to women and children in Malawi and Tanzania to develop long-term, sustainable agricultural practices and to increase food production. This ongoing program that teaches African

women how to grow, package and market their own food is intended to help them provide for their families and promote self-sufficiency. And the General Mills Foundation isn’t the only one giving back. More than 80 percent of our employees take time to volunteer in their communities. Take Kira Bunch, a business trade manager at our headquarters in Minneapolis, Minn. Kira volunteers up to six hours per week as an English as a Second Language (ESL) tutor for the Ozark Literacy Council, a nonprofit organization that helps improve the literacy skills of people from other countries. And as a reading buddy, once a month Kira meets with second grade students to help improve their written and verbal skills as well as their levels of confidence.

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URBAN CALL Feeding Dreams — Every Day! Edition

o help lowe t y a w t r ch ee w s oles A tero l W e all know it’s important to eat healthy. But who wants to sacrifice great tasting food? Here’s a little secret: With Honey Nut Cheerios® cereal, you don’t have to. Honey Nut Cheerios has a perfectly sweet honey taste and 100 percent natural whole grain oats to help keep your heart happy. It also has soluble fiber

Make Breakfast Count

People who eat breakfast, like a bowl of Honey Nut Cheerios cereal with low-fat milk and a piece of fresh fruit, tend to have healthier body weights.

to help lower your cholesterol and reduce the risk of heart disease. If too much cholesterol builds up in the walls of your arteries, it’s harder for blood to pass through, putting you at a higher risk for heart attack or stroke. To help keep your cholesterol at a healthy level, nutritionists recommend maintaining a diet low in saturated fat and cholesterol and getting at least 3 grams of soluble fiber every day. You can get soluble fiber from many foods, including apples, oranges, pears, carrots, oatmeal and Honey Nut Cheerios cereal. Each serving of Honey Nut Cheerios gives you .75 grams, so don’t just save it for breakfast. Honey Nut Cheerios also makes a great sweet snack to have on hand.

Bee Heart Healthy

Honey Nut Cheerios® cereal: Good for you, good for schools

One way to help keep your heart healthy is by getting more soluble fiber with foods like: Honey Nut Cheerios cereal, apples, oranges, pears, carrots, oatmeal or rye bread. Try these tricks to reduce fat, calories and sodium, and to add fiber and flavor in the kitchen:

1. Reduce cholesterol by using

egg whites and substitutes. Eat cholesterol-lowering oats and barley.

2. Eat more fruits and vegetables.

3. Toss some legumes and beans into soups, stews and stir-fries.

4. Cut the fat. Use canola or

olive oil rather than solid butter, margarine or shortening.

5. Skip the fryer. Braise, steam, poach or bake. Grill and broil, allowing fat to drip off.

6. Include potassium-rich foods

like peaches, tuna, beans, spinach and tomatoes.

7. Choose the low-sodium broth for soups and other cooking. Cook potatoes, pasta and rice in unsalted water.

8. Need a flavor boost? Instead

of salt, try lemon juice, vinegar (or balsamic vinegar), salt-free seasoning blends, grated lemon, lime or orange peel, or chopped fresh chili peppers.

Talk about multitasking. With Honey Nut Cheerios cereal, you can raise money for your school while you help lower your cholesterol. It’s easy with Box Tops for Education®. Each Box Top collected earns 10 cents for your school. Just clip and collect Box Tops on hundreds of General Mills favorites. Your school coordinator will count collected coupons and send them to General Mills. All the money goes to your school and stays in your community. In these tough economic times, those dimes make a difference, quickly adding up to purchases of much-needed computers, software, library books, art supplies and playground equipment. Since the program started in 1996, more than 90,000 schools have received more than $300 million through Box Tops for Education, including thousands in Birmingham, Ala.; Memphis, Tenn.; Charlotte, N.C.; and Norfolk, Va. And there’s more than one way to earn cash with Box Tops. Your school can earn up to $60,000 per year, as much as $20,000 from each of these three ways:

1. Clip Box Tops for Education coupons. 2. Visit www.boxtops4education. com for Box Tops Marketplace® (schools earn cash on every qualifying purchase). 3. Shop online at www. barnesandnoble.com through Box Tops Reading Room (up to 6 percent of your purchase goes back to your school). Visit www.boxtops4education. com to learn more.

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URBAN CALL Feeding Dreams — Every Day! Edition

Wake up to breakfast T

hey don’t call it “the most important meal of the day” for nothing. Besides, a good breakfast sets the tone for the rest of your day. Like scrambled eggs with the homemade goodness of Grands!® biscuits. Grands! biscuits are a breakfasteater’s best friend. Pop open a can today and in minutes you’ve got warm, tender biscuits — and the makings of a great morning.

Q A Q A

Grands!® Cinnamon Pull-Apart Bread

Biscuit Basics

Preparation Time: 25 Minutes Start to Finish: 1 Hour 5 Minutes

Can I freeze baked biscuits? Yes! For best results, use within one month after freezing. How do I reheat leftover biscuits? If frozen, thaw before reheating. In the oven: Wrap loosely with foil and heat at 350 degrees 6-9 minutes. In the microwave: Place on microwave-safe paper towel. Microwave one biscuit on 50 percent power 15-20 seconds, or until warm.

½ cup granulated sugar 1 teaspoon ground cinnamon 2 cans (16.3 ounces each) Pillsbury® Grands!® Homestyle refrigerated buttermilk biscuits 1 cup packed brown sugar ¾ cup butter or margarine, melted ™

1. Heat oven to 350 degrees Fahrenheit. Lightly grease 12-

cup fluted tube cake pan. 2. In large plastic food-storage bag, mix granulated sugar and cinnamon. Separate dough into a total of 16 biscuits; cut each into quarters. Shake in bag to coat. Arrange in pan. Mix brown sugar and butter; pour over biscuit pieces. 3. Bake 28-32 minutes or until golden brown and no longer doughy in the center. Cool in pan 10 minutes. Turn upside down onto serving plate; pull apart to serve. Serve warm. 2009 © and ®/™ of General Mills

Black Champions Network:

Developing leaders, influencing culture African-American employees at General Mills don’t have to go far to cultivate their leadership skills. They have their own onsite resource: The Black Champions Network (BCN). Started in 1996 with only a handful of members, the BCN is still going strong with hundreds of active members. Today its mission remains: to champion the growth, development and success of African-American professionals at General Mills. According to LaToya Davis, BCN president, “There are tremendous resources available at General Mills. Our network helps employees recognize the resources and seize the opportunities.” Busy year-round, the BCN leadership team creates, plans and implements a variety of activities. “Our activities give members the opportunity to network

MLK Breakfast Keynote Speaker: Former U.S. Secretary of State Gen. Colin Powell and build relationships with senior executives in the company,” says Davis. “Members get advice and hear personal stories from those who’ve successfully advanced their careers.” And

professional development is just one of the network’s priorities. The BCN also works to positively influence company culture holding a weekend event in conjunction with the Twin Cities Martin Luther King Jr. breakfast, and sponsoring companywide activities for Black History Month. This year’s featured keynote speaker for the breakfast was none other than former Secretary of State Gen. Colin Powell. Davis adds, “His remarks left us confident that we, as a BCN community, are living Dr. King’s vision.” The BCN has come a long way, but Davis has even higher hopes for the future. In addition to wanting to see the BCN continue to grow, she says, “I’d like to see more of our members become leaders who work their way up through the company and take their turns as mentors.”

Grands!® Biscuit Sandwiches Preparation Time: 30 minutes Start to Finish: 30 minutes 1 can (16.3 ounce) Pillsbury® Grands!® refrigerated buttermilk biscuits 8 slices bacon, cut in half 1 tablespoon butter or margarine 8 eggs, beaten 8 slices American cheese

1. Make biscuits and bacon as directed on packages. 2. Meanwhile, in 8-inch skillet, melt butter. Pour eggs into

skillet. Cook, stirring occasionally, until set. Season with salt and pepper to taste. 3. Split biscuits. Fill each with egg, cheese and bacon. 2009 © and ®/™ of General Mills

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URBAN CALL Feeding Dreams — Every Day! Edition

Yoplait® Save Lids to Save Lives® program combats breast cancer W

hen you eat Yoplait® yogurt you don’t just get health benefits like calcium and vitamin D. Through the Yoplait’s Save Lids to Save Lives® program this fall, you can easily support the fight against breast cancer just by saving your Yoplait yogurt lids. Every lid really does matter, because for every pink lid you send in, Yoplait will donate 10 cents to Susan G. Komen for the Cure® — up to $1.5 million, with a guaranteed minimum donation of $500,000.

Calcium and vitamin D-elicious

Creamy, exquisite taste. More flavors and varieties than you can imagine. Yoplait® yogurt can’t actually be good for you, too? In fact, Yoplait is the only leading yogurt with calcium and vitamin D in every cup. Calcium and vitamin D act as a dynamic duo to help keep your bones strong. As you grow from a child to a young adult, your bones grow and get thicker and stronger. After age 35, many adults

begin to lose bone mass. While you can’t feel this subtle bone loss happening, it can lead to future bone fractures and osteoporosis. Practicing good bone health habits can make all the difference in decreasing risk factors — and getting enough calcium and vitamin D is one of them. So grab a spoon and start building strong bones the delicious way. Isn’t it time there’s a “convenience” food you can feel good about?

Nature Valley® Granola Nut Clusters provide delicious combination Introducing Nature Valley® Granola Nut Clusters, a 100 percent natural combination of nuts and granola in a handy resealable bag. Now you can enjoy a deliciously sweet and salty snack anytime, anywhere. Simply grab and go. This product is available in four flavors: Nut Lovers, Roasted Almond, Roasted Cashew and Honey Roasted Peanut.

Look for the pink lids in stores in September and October. Save them, rinse them and mail them in by December 31, 2009. Want to do more? Grab your friends and start your own lid collecting team. Or organize a campaign in your neighborhood, office, church or salon. Visit www.yourlidmatters.com for everything you need to make collection a snap, from downloadable tools to cool printouts and great lid-collecting tips. Since 1982, Susan G. Komen for the Cure, the world’s largest grassroots

network of breast cancer survivors and activists, has invested more than $1 billion to save lives, empower people, ensure quality care for all, and energize science to find the cures for breast cancer. For more than 10 years, Yoplait has partnered with the nonprofit in the fight against the disease through Save Lids to Save Lives. General Mills and Yoplait are proud to have donated more than $20 million to the breast cancer cause during the past 11 years. And with your help, we’re ready to do more.

Yoplait® Champions join the fight against breast cancer Yoplait has recognized 100 champions who are combating breast cancer and has donated a total of $100,000 dollars to breast cancer charities in their honor. Among the honorees:

Karen Parker-Chesson Karen ParkerChesson’s crusade against breast cancer began when her mother was diagnosed. A radio personality at the time, she took to the airwaves to educate listeners, documenting her annual mammogram (a key early diagnosis tool). Now the Norfolk, Va., city employee is working on an awareness campaign for city employees and plans local fundraising events.

Andrea Ivory Andrea Ivory, a Miami, Fla., resident, made plans during her recovery to establish an outreach for others. The Florida Breast Health Initiative (FBHI) raises awareness and health care access for women who are uninsured and underserved by the health care system. Targeting neighborhoods likely to have the highest concentrations of medically uninsured women, it has reached more than 16,000 homes.

Barbara Bellinger Barbara Bellinger of Bridgeport, Conn., a breast cancer survivor, formed the Norma F. Pfriem Breast Care Center (NPBCC), a community and hospital-based multidisciplinary service center dedicated to providing services to women regardless of their ability to pay. The center has served 22,000 women (more than 2,800 uninsured or financially impaired).

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URBAN CALL Feeding Dreams â&#x20AC;&#x201D; Every Day! Edition

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Page 10

URBAN CALL Feeding Dreams — Every Day! Edition

Have you met

Betty?

or over 85 years, Betty Crocker has been providing products, advice, tips and recipes in cookbooks and online at www.bettycrocker.com. Today, the chefs in the Betty Crocker Kitchens continue to develop recipes and enhance Betty Crocker® products to ensure that the food and desserts live up to her name — and your standards.

“

Growing up in Mississippi taught me a lot of things: a hard work ethic, a passion for people, a service orientation and an appreciation for the wisdom of my elders. Nothing, however, showed me more love as a child than my wonderful mother gathering us at the Sunday dinner table with the lure of great Southern food and delicious desserts. As the leader of one of America’s most treasured brands, Betty Crocker®, I am proud to support Feeding Dreams and our beautiful African-American mothers who hold, protect and nurture our future.

”

Anton Vincent Vice President of Marketing for Betty Crocker

Shirley Dolland prefers life in the kitchen Shirley Dolland has her dream job. As I’ve simply ‘doctored’ up a mix. I prefer the Betty Crocker Kitchens Manager at them to think I’ve spent hours creating General Mills headquarters, her days are something wonderful.” filled with the aroma of sweet butter, Before getting a master's degree in brown sugar and vanilla from baked food science and nutrition, Dolland worked at a community center in cakes, or garlic, onions and green peppers from savory creations. urban Milwaukee that provided an “Our job is to thoroughly understand emergency food shelf and education our consumers' taste, food preparation programs for young pregnant women. habits and lifestyle, and deliver the Recognized as a “General Mills Service foods that meet their needs. The range Hero” in the company’s Feeding is enormous: healthy, quick, soulful, Dreams program, her community spirit inexpensive, kid-appropriate, adultcontinues today. She and her daughter, focused and food for entertaining,” Erica, founded the Women of Juaso Shirley Dolland Dolland says. Project in Ghana, West Africa. It helps Manager of the Betty What does she look for in her own women generate income for their Crocker Kitchens food products? “I look for quality,” families with needed soap-making Dolland responds. “That’s extraordinarily equipment. She says of the Feeding important to me and the essence of Betty Dreams program, “It’s a magnificent Crocker. Betty Crocker isn’t scratch but she’s a very demonstration of a saying I’ve made the centerpiece of nice stand-in. There’ve been times I’ve been asked to my life: ‘Nobody can do everything but everyone can share a recipe and I shy away from responding because do something.’ ”

Butter-Rum Pound Cake

Honey Bun Cake

Preparation Time: 15 Minutes Start to Finish: 2 Hours 45 Minutes

Preparation Time: 15 Minutes Start to Finish: 2 Hours 5 Minutes

Cake

1 box Betty Crocker® SuperMoist® butter recipe yellow cake mix 1 box (4-serving size) vanilla instant pudding and pie filling mix 1 cup water 1/2 cup butter or margarine, softened 4 eggs 2 teaspoons rum extract

Frosting and Garnish

1/2 cup Betty Crocker® Rich & Creamy vanilla frosting (from 1-pound container) 1/2 teaspoon rum extract 1/4 cup chopped pecans

1 box Betty Crocker® SuperMoist® yellow cake mix 2/3 cup vegetable oil 4 eggs 1 container (8 ounce) sour cream (1 cup) 1 cup packed brown sugar 1/3 cup chopped pecans 2 teaspoons ground cinnamon 1 cup powdered sugar 1 tablespoon milk 1 teaspoon vanilla

1. Heat oven to 350 degrees

1. Heat oven to 350 degrees Fahrenheit. Grease bottom and sides of

10x4-inch angel food (tube) cake pan or 12-cup fluted tube cake pan with shortening (do not use cooking spray); lightly flour. 2. In large bowl, beat cake ingredients with electric mixer on low speed 30 seconds. Beat on medium speed 2 minutes, scraping bowl occasionally. Spread in pan. 3. Bake 50-60 minutes or until toothpick inserted in center comes out clean. Cool in pan 30 minutes. Place cooling rack upside down over pan; turn rack and pan over. Remove pan. Cool completely, about 1 hour. 4. In small microwavable bowl, microwave frosting uncovered on Medium (50%) 15 seconds. Stir in 1/2 teaspoon rum extract. Spread frosting over top of cake, allowing some to drizzle down the side. Sprinkle pecans over top of cake. Kitchen Tip: For best results, use regular, not sugar-free, instant pudding mix. Substitution: Substitute 1 tablespoon light or dark rum for the rum extract in both the cake and frosting. 2009 © and ®/™ of General Mills

Fahrenheit (325 degrees Fahrenheit for dark or nonstick pan). Grease with shortening and lightly flour 13x9-inch pan, or spray with baking spray with flour. 2. In large bowl, beat cake mix, oil, eggs and sour cream with electric mixer on low speed 30 seconds, then on medium speed 2 minutes, scraping bowl occasionally. Spread half of batter in pan. 3. In small bowl, stir together brown sugar, pecans and cinnamon; sprinkle over batter in pan. Carefully spread remaining batter evenly over pecan mixture. 4. Bake 44-48 minutes or until deep golden brown. In another small bowl, stir powdered sugar, milk and vanilla until thin enough to spread. Prick surface of warm cake several times with fork. Spread powdered sugar mixture over cake. Cool completely, about 1 hour. Store covered at room temperature. 2009 © and ®/™ of General Mills

Bake up some love with

Betty Crocker

You can show your love with the simplest of desserts. Nothing makes family moments sweet and simple like Betty Crocker®. Whether you’re planning a backyard barbecue, birthday celebration, Sunday dinner or family reunion featuring your famous specialty cake, Betty Crocker® has the products and inspiration you need to create great memories. For helpful tips, coupons and recipes visit

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URBAN CALL Feeding Dreams — Every Day! Edition

Sit down together for dinner

Betty Crocker Kitchens feature special African-American kitchen

family meal doesn’t have to be fancy or difficult to get the benefits of eating together. Convenient, timesaving recipes and products like Betty Crocker® Potatoes can help you put a great meal on the table with homemade taste your family will love. We use real care when preparing our potatoes — we wash, peel and slice them, just like you do. And our recipe calls for real ingredients — Russet potatoes, cheddar cheese, garlic and special seasonings. For a delicious and convenient side dish try Betty Crocker Au Gratin, Homestyle Creamy Butter, Roasted Garlic — or any one of our 26 potato varieties — and taste the difference real ingredients make.

A complete meal in less than 30 minutes There are lots of great ways to offer your family a complete meal in less than 30 minutes. Betty Crocker Potatoes® has many easy meal solutions on its Web site (www. bettycrockerpotatoes.com). Click on “Easy Meal Solutions.”

In addition to publishing 200 cookbooks through its work, the Betty Crocker Kitchens invest time and talent in product development for cultural consumer groups. The African-American kitchen includes a pantry stocked with rice, hot sauce, grits, evaporated milk, garlic and onion flavored salts and powders, flavored sodas, beans, corn, green beans, and shortening. The kitchen also features signage explaining cultural celebrations and events like Mother’s Day, Sunday dinners, barbecues, family reunions and holidays.

Ultimate Creamy Party Potatoes Preparation Time: 15 Minutes Start to Finish: 45 Minutes 2 1/2 cups milk 1 1/4 cups water 1/4 cup butter, cut into pieces 1 box Betty Crocker® roasted garlic mashed potatoes 4 ounces cream cheese, cut into pieces 1/4 teaspoon coarse ground black pepper 1/2 cup French fried onions 1 tablespoon chopped fresh parsley

1. Heat oven to 375 degrees Fahrenheit.

Herb-Seasoned Chicken Breasts 1. Heat oven to 425 degrees Fahrenheit. Make Betty Crocker® Au Gratin potatoes as directed; set aside. 2. Place 4 boneless skinless chicken breasts in baking dish. Brush with 2 tablespoons olive oil or melted butter. Sprinkle with 3/4 teaspoon seasoned salt and 1/2 teaspoon dried thyme. 3. Bake potatoes and chicken about 30 minutes or until chicken is thoroughly cooked (170 degrees Fahrenheit). 4. 10 minutes before dinner, cook frozen broccoli florets as directed. Toss with 1/2 teaspoon lemonpepper seasoning.

In 2-quart saucepan, mix milk, water and butter. Heat to boiling. Stir in 2 pouches potatoes, cream cheese and pepper. Spoon into ungreased 1 1/2-quart casserole. Bake immediately, or cover and refrigerate up to 24 hours. 2. Bake uncovered 20-25 minutes or until hot. Sprinkle with onions; bake 5 minutes longer or until onions are golden. Sprinkle with parsley. 2009 © and ®/™ of General Mills

Cornbread Chili Casserole Preparation Time: 20 Minutes Start to Finish: 40 Minutes 1 pound lean (at least 80 percent) ground beef 1 jar (16 ounces) Old El Paso® Thick 'n Chunky salsa 2 cups Progresso® dark red kidney beans (from 19-ounce can), drained 1 can (14.5 ounces) diced peeled tomatoes, undrained 1 1/2 cups Green Giant® Valley Fresh Steamers™ Niblets® frozen corn 3 teaspoon chili powder 1 teaspoon ground cumin 1 pouch (6.5 ounces) Betty Crocker® cornbread & muffin mix 1/3 cup milk 1/3 cup shredded Cheddar cheese 1 tablespoon sliced green onion (1 medium)

1. Heat oven to 400 degrees Fahrenheit. In 12-inch skillet, cook ground

beef over medium-high heat, stirring occasionally, until thoroughly cooked; drain. Stir in salsa, kidney beans, tomatoes, corn, chili powder and cumin. Cook 3-4 minutes, stirring occasionally, until thoroughly heated. 2. Meanwhile, make cornbread batter as directed on pouch, using milk. Spoon cornbread batter around outside edge of ungreased 12x8-inch (2quart) glass baking dish. Spoon hot beef mixture into center. (Casserole will be full.) 3. Bake 18 minutes. Sprinkle with cheese; bake 4-5 minutes longer or until cheese is melted and cornbread is deep golden brown. Sprinkle with green onion just before serving. 2009 © and ®/™ of General Mills

Make Breakfast Grand!

AWA R D WI N

Home is calling.

™

URBAN CALL Feeding Dreams — Every Day! Edition

Susan Taylor to present General Mills community champion awards

Don't forget the coupons

usan Taylor, author and former editor in chief of Essence magazine, is presenting the General Mills Feeding Dreams community champion awards in Birmingham, Ala.; Charlotte, N.C.; Memphis, Tenn; and Norfolk, Va. She is the founder of the National CARES Mentoring Movement (NCMM). Like the Feeding Dreams initiative, her organization emphasizes the importance of community service and volunteer work. “Susan Taylor models the message of Feeding Dreams,” noted Kim Bow Sundy, a General Mills community relations executive. “Her organization is truly helping many young people achieve their dreams.” National CARES (www.caresmentoring.com) links caring adults to mentoring opportunities. It partners with the United Negro College Fund, the National Urban League, 100 Black Men of America, Children’s Defense Fund and the YWCA. Taylor is the author of several books including her most recent, All About Love, Favorite Selections from In the Spirit on Living Fearlessly. She also wrote In the Spirit: The Inspirational Writings of Susan L. Taylor, a collection of essays reprinted from her Essence magazine column of the same name. With her husband, Khephra Burns, she wrote Confirmation: The Spiritual Wisdom That Has Shaped Our Lives.

You write down a shopping list and you’re ready to go to the store. But don’t forget there’s something else you need — your coupons. The ones you took time to cut from last Sunday’s newspaper. Be sure to use the coupons with shorter expiration dates first to stock up on necessary items you always use. To save time in the store, organize your coupons in the order you shop.

ave up to 00

Susan Taylor Founder of National CARES Mentoring Movement

Page 15

Feeding Dreams community champions are photographed by Michael Cunningham, whose iconic Michael photos of Cunningham black women Photographer are seen in the coffee table books Crowns: Portraits of Black Women in Church Hats and Queens: Portraits of Black Women and their Fabulous Hair. Cunningham's Web site is www. mcphotog.com.

Urban Call ­ Sponsored by General Mills Feeding Dreams

Urban Call Sponsored by General Mills Feeding Dreams