Urban Call — Sponsored by Johnson & Johnson Baby by SMSi-Urban Call Marketing, Inc.

for Life F

Skin care is essential at every age

rom infancy to adulthood, skin care is a family affair. Children see their parents reach for certain products to keep their skin healthy-looking every day. By their example, parents pass along daily cleansing and moisturizing rituals to their families, as well as a positive attitude about caring for their skin. For over 100 years, JOHNSON’S® has been a trusted brand for families when it comes to nurturing and caring for baby, toddler and adult skin. Thanks to a history of providing products especially for babies, JOHNSON’S® has become a trusted name in baby care — care that extends to all stages of childhood and to all family members, no matter what their age. Whether it’s a warm bath for your newborn with JOHNSON’S® HEAD-TO-TOE® Baby Wash…a tub full of giggles, splashes and the welcome fragrance of one of JOHNSON’S® other bath time varieties for your older baby… or a peaceful, before-bed massage

Inside ...

Up to $400 coupon savings Page 3

diapering tips

Page 4

Pamper your skin Page 10

with a touch of baby lotion or baby oil…the gentle products of JOHNSON’S® go hand-in-hand with caring moments. Families begin to develop skin care routines as soon as a newborn is in the home. Getting in the right habits shouldn’t be a source of worry for new parents. With nurturing baby care products, the routine is as easy as 1, 2, 3! The Three Basic Steps to properly care for baby’s skin are: 1) Bathe; 2) Moisturize; 3) Protect and Treat. For bathing (Step 1), JOHNSON’S® HEAD-TO-TOE® Baby Wash is perfect for infants’ delicate skin. It’s an ultra-mild cleanser that bathes babies in pure gentleness. Moisturizing your baby’s skin (Step 2) helps keep it soft and healthy-looking, and when used as part of a regular massage routine, can help enhance the bond between parent and child. Specially-formulated products such as JOHNSON’S® Baby Lotions are ideal for this step in your skin care ritual. You may want to try JOHNSON’S® Baby Oils. Baby oil is great for infant massage while helping to seal in moisture to protect skin from dryness. Finally, for daily protection of baby’s bottom (Step 3), parents can depend on fast-acting DESITIN® ointment. It forms a protective layer on your baby’s skin to soothe and relieve from the first use, making it the first choice of pediatricians and moms, and the best friend of babies with diaper rash or other skin irritations.

See JOHNSON’S® for Life, Page 10

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URBAN CALL Pampered Living — Every Day! Edition

Welcome to the network Web sites offer advice on baby care Welcome to Urban Call Pampered Living — Every Day! edition and to the Segmented Marketing Services, Inc. (SMSi) community of networks. We are delighted to welcome our partners JOHNSON’S® and DESITIN® who have so many wonderful products for babies, moms and the entire family. Look inside to get some great tips on caring for you and for all the ones you love.

Sandra Miller Jones, SMSi founding chair, and SMSi President and CEO, Publisher-Urban Call, Lafayette Jones.

SMSI

COMMUNITY OF NETWORKS

Your church, beauty salon, or barbershop can become part of the National SMSi Community of Networks. The church network includes 10,000 churches, the beauty network has 36,000 salon professionals and the barbershop has 10,000 professional barbers. Health professionals will find valuable contacts on the SMSi Health Care Network (5,000 health care champions). To find out more about each network and how to join, visit www.segmentedmarketing.com or call (336) 759-7477.

BABYCENTER.COM® Babycenter.com® provides advice, support and resources for parents from pre-conception to pre-tweens (5-8 year olds) and every step in between. With articles, videos, blogs, shopping, a bargain hunter’s board and an online community, Babycenter.com is a one-stop site for both new and experienced moms. View www.babycenter.com for more information. BABY.COM From the “New Parent Guide to the First Ten Days” to ways to get your baby to settle down for a restful night’s sleep, register at baby.com for a Baby Bonus Membership and get experts’ tips, downloadable guides and other special offers from the brand you know and trust, JOHNSON’S®.

Check out other JOHNSON’S® Web sites: ■ babypowder.com ■ desitin.com ■ johnsonsbaby.com ■ locksin10.com ■ nomoretugging.com ■ sleep.johnsonsbaby.com ■ touchingbond.com

Mocha Moms

“For over 100 years, JOHNSON’S® has positively impacted the lives of babies, children and families across the globe with products that continue to nurture generations.” Bridgette Heller Global President JOHNSON’S® Baby Care

By Judy Marie Willis URBAN CALL WRITER

Parenting isn’t always easy— but it can be more manageable with a little help from friends. That’s where organizations like Mocha Moms, Inc. come in, offering support that goes beyond the norm. Mocha Moms is a national organization of stay-at-home mothers of color who have chosen not to work full-time outside of the home in order to devote more quality time to their families. Some chapters include moms who are still in the workforce but need the support Mocha Moms provides. The organization serves as their advocate and encourages the spirit of community activism. Members of Mocha Moms meet at least twice a month at gatherings that provide time with other adults. When a Mocha Mom has a baby, other moms step in to help. They take care of the new mom by cooking and delivering dinner — one thing she won’t

Vol. 1 Issue 1

4265 Brownsboro Road, Suite 225 ■ Winston-Salem, NC 27106-3425 www.segmentedmarketing.com FAX: (336) 759-7212 ■ PHONE: (336) 759-7477

Joseph Rodney Lawrence

This Urban Call Healthy Living — Every Day! edition is dedicated to Joseph Rodney Lawrence, the late Urban Call associate publisher and SMSi partner who joined our company in 1990. Joseph was born in 1947 and passed away in May 2007. He was an important and valued member of our team, and he is greatly missed.

SMSi-Urban Call Staff have to worry about as she’s caring for her newborn. Mocha Moms support other group members in a variety of ways, like folding laundry, or watching their children for an afternoon — offering moms a stress-free moment to unwind. To locate a chapter near you or get some tips for supporting the moms in your life, visit their Web site, www.mochamoms.org. JOHNSON’S® is proud to be a sponsor of Mocha Moms.

Publishers: Lafayette Jones, Sandra Miller Jones Executive Editor: Alan Cronk Editorial Director: Rose Walsh Staff Writer: Judy Willis Production Manager: Jodi S. Sarver Photographers: Michael Cunningham, Washington, D.C. Art Direction: Sheri Clawson, 3CCreative

Staff Portrait Artist: Leo Rucker Director of Operations: Tahnya Bowser Editorial Assistants: Bridgette Miller Jones, Alexandria Smith, Jacqulin Cash, Tiffany Ross Warehouse and Shipping: Michael Harris Financial Services: Roslyn Hickman Special Events Manager: Nancy Lash National Project Manager: Constance Harris

For information on subscribing to this Urban Call Healthy Living — Every Day! edition, please call (336) 759-7477 or e-mail urbancall@smsi-net.com. ©2008 Segmented Marketing Services, Inc. Urban Call is published by SMSi as part of a strategic alliance with Segmented Marketing Services Inc. (SMSi) and Media General company. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of SMSi is expressly prohibited. Publishers reserve the right to accept or reject all advertising matter. SMSi, founded in 1978, is a Winston-Salem, N.C., minority-owned national marketing, promotion and publishing company that specializes in helping major companies and organizations better serve ethnic customers. SMSi distributes millions of free product samples, publications and consumer offers through its national networks of African-American and Hispanic churches, beauty salons, barbershops, entertainment venues and health-care networks. Urban Call and SMSi are registered trademarks of Segmented Marketing Services, Inc. TM

34989IL12D-powder-coupon.ai Page 3 11/12/08

URBAN CALL Pampered Living — Every Day! Edition

Hair care tips for your toddler

It’s the toddler challenge. You want her to look great but sometimes naturally wavy or curly hair can be difficult to comb and manage. Remember that those curly locks are extremely fragile and need extra moisture to ease combing. Try these helpful tips from JOHNSON’S® to take care of your child’s hair with no fuss, no muss...and no crying. Use Gentle Products: For worry-free bath time, use only gentle products with mild ingredients formulated especially for young children. JOHNSON’S® NO MORE TANGLES® line of hair care products with mild ingredients is suited for young children. The NO MORE TEARS® formula is as gentle to the eyes as pure water and makes bath time fun. Comb Wet Hair: As soon as you’re done washing and conditioning your toddler’s hair, comb it with a wide-tooth comb. If her hair is long and thick, part it into sections and comb from the ends of the hair to the root. Never use a brush on wet hair. Tame the Tangles: Your toddler’s curly hair is thicker than her baby hair and can tangle more easily. For easy

combing, use JOHNSON’S® NO MORE TANGLES® Detangling Spray to unlock knots and tangles and improve manageability. Easy Conditioning: Having to rinse your child’s hair multiple times can sometimes make conditioning difficult. For easy conditioning, use a 2-in-1 shampoo such as JOHNSON’S® NO MORE TANGLES® Shampoo + Conditioner. For extra conditioning and deep detangling, try NO MORE TANGLES® Leave-In Conditioner. For more hair care tips and exclusive offers, visit www.nomoretugging.com.

Save up to $4.00 with JOHNSON’S® and DESITIN® coupons ✂

MANUFACTURER COUPON OFFER EXPIRES 12/31/09

SAVE $1.00

SAVE $1.00 Consumer: Limit one per purchase. Redeem at Food, Drug or Discount stores accepting coupons. Coupon cannot be bought, copied, transferred or sold. Retailer: Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. will reimburse you for the face value of this coupon plus 8¢ handling if submitted in compliance with Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Coupon Redemption Policy CRP-2. Coupons are void where prohibited, taxed, or otherwise restricted by law. Cash Redemption Value 1/100 cent. Send coupons to: Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc., P.O. Box 880024, El Paso, TX 88588-0024 © Johnson & Johnson Consumer Companies, Inc. 2008

Baby Powder Product

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08137 20076

MANUFACTURER COUPON OFFER EXPIRES 12/31/09

Consumer: Limit one per purchase. Redeem at Food, Drug or Discount stores accepting coupons. Coupon cannot be bought, copied, transferred or sold. Retailer: Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. will reimburse you for the face value of this coupon plus 8¢ handling if submitted in compliance with Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Coupon Redemption Policy CRP-2. Coupons are void where prohibited, taxed, or otherwise restricted by law. Cash Redemption Value 1/100 cent. Send coupons to: Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc., P.O. Box 880024, El Paso, TX 88588-0024 © Johnson & Johnson Consumer Companies, Inc. 2008

(excludes trial sizes)

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Product

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Bath or Lotion Product

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CONSUMER: Limit one coupon per purchase specified. Any other use constitutes fraud. Void if copied, transferred or expired. RETAILER: We will pay you for the face value of this coupon, plus 8¢ handling, if submitted in compliance with the Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. Coupon Redemption Policy, available upon request. Void where prohibited, taxed, or restricted by law. Cash value 1/100¢. Mail coupons to: Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc., P.O. Box #880024, El Paso, TX 88588-0024. Expires 12/31/09. For questions regarding this coupon, call 1-800-648-0027. © JJCCI 2008

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MANUFACTURER COUPON OFFER EXPIRES 12/31/09

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URBAN CALL Pampered Living — Every Day! Edition

Diaper rash prevention and treatment URBAN CALL STAFF REPORT

Diaper rash is a common condition that can start when trapped moisture and friction irritate the skin. Introducing new foods or giving your little one antibiotics can sometimes cause diarrhea, which may lead to irritation and diaper rash. Diaper rash is not only uncomfortable for your baby, but if left untreated, it can lead to infection. Nearly all babies develop diaper rash at one point or another so parents shouldn’t feel guilty. Here are some useful tips for preventing and treating diaper rash: ■ Avoid prolonged contact to wet or soiled diapers by changing them frequently.

In the News

DESITIN® print ads are appearing in a number of magazines. ■ Pregnancy and Newborn www.pnmag.com / (888) 881-5861 ■ Parents, www.parents.com ■ Parenting, www.parenting.com (800) 234-0847 ■ American Baby www.americanbaby.com ■ Pregnancy www.pregnancymagazine.com ■ New Parent, www.newparent.com (866) 678-2424 ■ Fit Pregnancy Mom and Baby www.fitpregnancy.com ■ Babytalk, www.babytalk.com ■ Siempre Mujer www.siempremujer.com ■ Ser Padres www.parents.com/parents-magazine/ ser-padres

■ Apply a diaper rash ointment, such as DESITIN® ORIGINAL™ or DESITIN® CREAMY® to create a barrier against wetness and irritants, and to help heal diaper rash. DESITIN® ointments relieve diaper rash discomfort from the very first use by instantly forming a protective layer on skin to soothe diaper rash discomfort. No wonder it’s the number one choice of pediatricians and moms. ■ Leave your little one’s diaper off for a short time to allow skin to dry. ■ If your child’s skin has blisters or open sores, is severely red, or does not respond to diaper rash treatments, call your pediatrician. A prescription medicine may be required.

DESITIN® CREAMY® When diaper rash occurs, you want to provide fast relief. DESITIN® CREAMY® helps heal and protect your little one’s skin by forming an instant barrier that soothes and relieves diaper rash discomfort on contact, so there’s nothing faster. It helps seal out the wetness that can cause diaper rash and other skin irritations. Easy and pleasant to use, it glides on smoothly and wipes off easily.

DESITIN® ORIGINAL™

DESITIN® CLEAR™ Because babies get more than diaper rash, there’s DESITIN® CLEAR™ Ointment. DESITIN® CLEAR™ is a versatile, multi-purpose formula that glides on easily and is gentle on baby’s tender skin. Enriched with vitamins A and D, its white petrolatum formula helps relieve and prevent not only diaper rash, but other skin problems such as chafed elbows, irritated noses, chapped cheeks and dry little feet and toes as well. It also offers relief for minor cuts, scrapes and burns.

Diapering tips URBAN CALL STAFF REPORT

Follow these tips for safe and thorough diaper changes: ■ Be sure you have everything you’ll need within reach: a clean diaper, baby wipes, DESITIN® diaper rash ointment, a trash receptacle and a toy to keep baby occupied. ■ Choose a safe place, either a changing table with safety straps or a changing mat on the floor. Remember to keep a hand on your baby at all times! ■ First, lift baby’s bottom off the changing area by gently holding his or her ankles in one hand. Use your free hand to open the new diaper and slide it beneath baby before removing the dirty one.

DESITIN® ORIGINAL™ has a rich, thick formula that stands up to diaper rash, providing long-lasting protection against wetness that can irritate baby’s sensitive skin. DESITIN® ORIGINAL™ contains the maximum level of zinc oxide to treat diaper rash so there’s nothing stronger available over the counter. It’s also hypoallergenic and gentle on baby’s tender skin; a real relief for baby — and you.

This will help to minimize the amount of clean-up needed afterward. ■ Now, open the soiled diaper and again lift the baby’s bottom up by holding his or her ankles in one hand; use the other hand to move the soiled diaper out of baby’s reach. ■ Next, gently clean the entire diaper area with a baby wipe or warm water. Remember to wipe from front to back, and be very gentle since baby’s skin is sensitive. Discard used wipes into the dirty diaper; then wrap it up, seal it with the tabs and toss it into your trash receptacle. ■ Once your baby is clean, apply a thick layer of DESITIN® diaper rash ointment to baby’s bottom. DESITIN® ointment prevents and treats diaper rash by instantly forming a protective layer on your baby’s skin to relieve rash discomfort. ■ Lay baby’s bottom back down on the fresh diaper and fasten it. Be sure it’s snug enough to prevent leaks but not too tight. ■ Now you are ready to dress your fresh and clean baby! Visit www.desitin.com for more expert information about diaper rash.

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URBAN CALL Pampered Living — Every Day! Edition

How do I give my baby a massage? URBAN CALL STAFF REPORT

A soothing massage is more than just a relaxing part of your nighttime routine; it’s a special moment for you to spend together. Lay your baby on a flat surface, like a changing table. Place a soft towel over harder surfaces to add warmth and comfort. Use a gentle baby lotion like JOHNSON’S® Baby Lotion or one of the many varieties of JOHNSON’S® Lotion products. Warm some lotion in your hands before you begin. Maintain eye contact with your baby and speak or sing to him in a soft voice, to help calm and relax. Start with the forehead, temples, eyebrows, nose, around the mouth and jaw. Don’t forget the ears. Work your way down from your baby’s head and gently massage across his shoulders and chest in one fluid motion. Move down his body and slowly massage his tummy. Continue to maintain eye contact as you gently make light, circular motions across his belly, arms and hands. Continue massaging down each arm, one at a time. Start at the shoulder and move down to the hand and fingers. Next, massage each leg. Start at the top and slowly work your way down to the feet — end by massaging all ten toes. Turn your baby onto his tummy and repeat the same motions from shoulders to toes in the same order. Massaging helps your baby switch to nighttime mode, it helps relax muscles and it helps your baby settle down to a restful sleep. For more information on baby massage visit www.sleep.johnsonsbaby.com.

How do I get my baby to sleep? URBAN CALL STAFF REPORT

The joys of parenthood are innumerable and after a day of fun activities, you want to ensure your baby settles down for a restful night of sweet dreams. Helping your child drift off to dreamland is now easier with the clinically proven, 3-step before-bed routine from JOHNSON’S®. Begin with a warm bath, using JOHNSON’S® BEDTIME BATH®. Be sure to test the temperature with your wrist to make sure the water is not too hot. If your baby is fussy, sing a song or use soothing words to set the mood. After the bath, swaddle your baby in a big soft cozy towel. Next, a soothing massage with JOHNSON’S® BEDTIME LOTION® can help your baby move closer to a complete night’s sleep and also offers an intimate moment for the two of you to enjoy together. During the massage, remember to maintain eye contact, singing or talking to your baby for the duration of the massage. The last step in the routine is to help ease your baby quietly off to dreamland with quiet time spent together. Read your baby a story, sing a lullaby, or simply enjoy each other’s company and warmth. Following this routine every night is as simple as 1, 2, 3. Starting good sleep habits at an early age means that everyone in the family sleeps better. For more information about how to use the three-step routine, visit www.sleep.johnsonsbaby.com.

Bonding with your baby

URBAN CALL STAFF REPORT

Your loving touch plays such an important role in your baby’s development, creating an unbreakable bond that can bring you and your little one closer together. Each time you pick up your baby, stroke her cheeks, caress her back, or kiss the top of her head, you convey the message that you’ll always be there. Touching can help her develop a sense of self and trust that can form the foundation for future relationships. Your touch helps your baby feel safe and secure, feelings conveyed by loving arms, gentle rocking and soothing physical closeness. Being held lets your little one know, “It’s ok, you can count on me.” Your touch can have a calming effect especially when you are massaging her or when you bathe and change her diapers. Smooth JOHNSON’S® Baby Lotion with its gentle moisturizing formula and soft, clean scent over your baby’s skin and gently caress her arms, legs, and feet with soft, rhythmic strokes. Try other JOHNSON’S® Baby Lotions with fresh new scents including Cucumber Melon, Shea and Cocoa Butter and Vanilla Oatmeal. Use JOHNSON’S® Baby Lotion products to create your own special bonding moments. Your baby’s smiles, loving gazes and little arms reaching out to you will be as rewarding as her sweet smell. For more tips on how to bond with your baby, view www.touchingbond.com.

Words aren’t the only way to say ‘I love you.’ In fact, your touch is

an even more powerful tool in bringing you closer together. And with JOHNSON’S® Baby Lotion’s gentle formula and soft, clean scent, your touch stays with him just a little bit longer. To discover bonding tips, stories and more, go to www.touchingbond.com

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URBAN CALL Pampered Living — Every Day! Edition

Pamper your skin with baby oil URBAN CALL STAFF REPORT

At the end of a long day, a warm bath infused with a capful of JOHNSON’S® Baby Oil with lavender is a wonderful way to relax and pamper the skin. Be careful standing and getting out of the tub because your skin and the tub may be slippery. “I like to use the lavender oil in bath water because it has a very delicate scent,” says college student Tiffany Ross. Busy professionals and mothers who prefer a quick shower find that they reach for the oil first and then the towel, applying oil to their skin while it is still wet. They step out of the shower, lightly pat dry and then apply JOHNSON’S® Baby Oil. This practice can help

lock in moisture to prevent water loss. Visit www.locksin10.com for more tips on beautiful skin and exclusive savings. Nancy Lash, an event planner, uses JOHNSON’S® Baby Oil on her feet. “I use it to soften my heels. That’s where I need it the most.” Other women use oil on rough and ashy elbows and knees. Some smooth it on skin to give it a radiant sheen. The trusted gentleness of JOHNSON’S® Baby Oil products make bathing, showering and beauty care easier than ever. Try all the wonderful varieties of JOHNSON’S® Baby Oils and Oil gels and look for the newest variety — Shea and Cocoa Butter oil gel in 2009.

Discover the comfort of powder URBAN CALL STAFF REPORT

Gym shoes, sweat pants, socks, towel…. what about the baby powder? Many women consider their baby powder another exercise essential. A sprinkle of powder on the skin is a great way to reduce the friction that can occur when walking the treadmill or taking an exercise class. Before stepping into your sneakers, shake some cornstarch powder inside to gently absorb moisture and help keep your feet feeling cool and fresh. After your workout and shower, apply JOHNSON’S® Baby Powder to your body for instant cooling comfort on the skin. Going on a beach vacation? Don’t forget to pack your JOHNSON’S® Baby Powder! Just a sprinkle of powder can help you gently remove sand particles from feet and hands. And when you get back to work, know that your JOHNSON’S® Baby Powder is keeping your skin feeling cool and fresh even in the toughest situations. Whether in the gym, at work, at church, or at the beach, JOHNSON’S® Baby Powder helps grown-ups feel more comfortable in their own skin. It helps absorb moisture from perspiration while providing dry lubrication

to minimize friction to help you feel fresh and comfortable throughout the day! Try all your favorite varieties of JOHNSON’S® Baby Powder — use JOHNSON’S® original Baby Powder to feel fresh. For moisture absorption, try JOHNSON’S® Pure Cornstarch with Aloe Vera & Vitamin E, JOHNSON’S® Cooling Cucumber Melon, or JOHNSON’S® Baby Powder Calming Lavender & Chamomile. Visit www.babypowder.com for more tips and exclusive savings.

JOHNSON’S® for Life From the cover

All-around wetness protection in the form of JOHNSON’S® Baby Powder helps keep skin feeling comfortable and dry, while helping protect skin from irritation due to friction. As babies grow into toddlers, they can start to be involved in their own skin care. How? By making it fun! The products best suited for toddlers are ones that gently cleanse and moisturize while promoting healthy habits. JOHNSON’S® Bath and Lotion products in a variety of fragrances, including Vanilla Oatmeal and Cucumber Melon, work well at this age. Use JOHNSON’S® NO MORE TANGLES® hair care products to help unlock knots and tangles in your toddler’s hair without fuss, muss or crying. A visit to baby.com is also worthwhile; you’ll find expert advice tailored to your child’s stage of development. Family skin care isn’t complete without focusing on the particular needs of adult skin. Thankfully, parents and other grown-ups can rely on many of the same products that they purchase for the kids. For instance, you can stay fresh and comfortable every day with JOHNSON’S® Baby Powder. It absorbs excess moisture to help keep you drier. JOHNSON’S® Baby Powder Pure Cornstarch with Aloe Vera & Vitamin E, available in several fresh scents, is a treat for the body and feet. Adult skin needs daily moisturizing. JOHNSON’S® Baby Oil helps keep grown-up and baby skin soft and smooth, locking in 10 times more moisture on wet skin than an ordinary lotion can on dry skin. Baby Oil with Aloe and Vitamin E is a wonderful way to condition and nourish your skin. Or try JOHNSON’S® Baby Oil with Lavender, an ingredient known to calm and relax. JOHNSON’S® Melt Away Stress products, created especially for adult skin care, set the stage to moisturize skin and help you relax and unwind. JOHNSON’S® is proud of helping to nurture many generations of babies and families, one loving touch at a time. When caring rituals started in infancy continue through adulthood, a person’s selfconfidence and even faith in the world are often strengthened. When the values our families and communities respect are reflected in the work of brands like JOHNSON’S®, an honorable tradition is established and a legacy is built. JOHNSON’S® offers the best in skin care for a lifetime.

make your skin feel good against your skin There’s no better way to stay cool and dry in the heat than with Johnson’s® Baby Powder. When summer gets sticky, just sprinkle it on for instant comfort. Its light formula naturally absorbs moisture, leaving your skin fresh and cool. so to slip into something more comfortable, look no further than your own skin. To learn more about staying cool and fresh visit: www.babypowder.com

ive us 10 days. Get 10 times more moisture. JOHNSON’S® Baby Oil and Gel keep your grown-up skin baby soft. Smooth on after the shower, and lock in up to 10 times more moisture than ordinary lotions can on dry skin. You’ve never felt so soft.