MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Sunday Best
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Sunday Best is an up and coming, UK based online store, stocking A mixture of collectable and bespoke vintage garments, which have been hand picked by the founders, to suit their particular taste and direction. The pieces will be of the highest quality, vintage but with a modern contemporary feel, perfect for calling your Sunday Best.
Brief or Tasks Take this start up business and help create their creative direction which. Produce their branding and identity, which will be applied appropriately across many different platforms. I will also create their promotion, which will be in the form of look books and whatever else is appropriately developed for this brand. The audience will be 17-30 both male and female, someone who has an interest in fashion, in particular vintage fashion. They may be a person who likes to be original and be interested in owning items of clothing that no one else will have, one offs.
Preparation/Research suggestions As this is a live brief where you will be working with the owners of Sunday Best you will have to communicate and research into the direction they want to take their business. Research will be needed into fashion branding and identity and creative promotional material. Any format or production methods that get undertaken will also need researching.
Evidence – for this project students should submit On going evidence and documentation of development on the blog. Design boards that collectively show the outcome of this project. Promotion, branding and identity for this brand.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014