THE EXPERIENCE
TROUGHOUT
THE
YEAR IS EVERYTHING
THE (GUEST) EXPERIENCE IS EVERYTHING
TOPICS
WHY?
OUR STRATEGY
OUR GOALS
PHILOSOPHY
IMPLEMENTATION VISION
WHY?
INITIAL SITUATION
1
INITIAL SITUATION
∙ CLIMATE CHANGE
• WINTER SEASON
• SMALL / LOWER SKI AREAS
∙
ECONOMIC ASPECTS
∙ CHANGE OF THE SOCIETY
∙ SUSTAINABLE TOURISM
∙ CUSTOMER RETENTION
∙ INNOVATION
WHAT WE ALL LOVE
OUR STRATEGY
VALUE 2
ADDED
THE (GUEST) EXPERIENCE
IS EVERYTHING
∙ 365 DAYS EXPERIENCES
∙ GUEST SERVICE
• ALL IN ONE PERSON
• SERVICE PROVIDER
∙ USAGE OF INFRASTRUCTURE
∙ PROFESSIONALISM
∙ FLEXIBILITY
RETURNING CLIENTS
TEAM CONTINUITY
SALES INCREASE
•
•
•
•
PERSPECTIVES
OVERVIEW SERVICES
PERSPECTIVES INSTRUCTORS
SNOWSPORTS SUMMER GUIDES
CUSTOMER CONNECTION
OTHER JOBS
PHILOSOPHY
LIVING THE PASSION
3
PHILOSOPHY
∙ MAGIC MOMENTS
LEARNING SUCCESS
∙ FUN
∙
∙ SAFETY
Our Goals
4
GOALS
RETURNING CLIENTS ALL YEAR ROUND
ATTRACTIVE PROSPECTS
EMPLOYEES • COMPANY
CLIENTS
MATCHING OFFERS
•
•
•
•
•
STAKEHOLDER EXPECTATIONS
CLIENTS
STAFF
∙ HIGHER SERVICE
QUALITY
∙ BETTER COSTUMER
EXPERIENCE
∙ ONE SELLING PARTNER
∙
VARIOUS OFFERS
SKISCHOOL
∙ YEAR ROUND
WORKING CONTRACT
∙ PERSONAL DEVELOPMENT
∙ VERSATILE WORK CONTENT
∙ MOTIVATION
∙
∙ BIGGER CORE TEAM
∙ YEAR ROUND
DEVELOPMENT
HIGHER VISIBILITY
∙ FLEXIBLE SERVICE OFFERS
REALIZATION / IMPLEMENTATION
BEST PRACTICE MOUNTAIN BIKE
5
OUR PRODUCTS
2002 START SSLE UPDATE 2006 / 2014 / 2024 3’172 401 NUMBERS OF LESSONS WINTER 21/22 Members 13’500 2’300 EDUCATED PER YEAR
SKI SCHOOL - WINTER 151 SWISS SKI SCHOOLS
SWISS
2010 DEVELOPMENT KIDS BIKE LEAGUE AT LENZERHEIDE 7 LICENSEES 2018-2021
- SUMMER 2022 TAKE OVER KIDS BIKE LEAGUE BY SWISS SNOWSPORTS 28 LICENSEES 2023 2023 48 SWISS SKI SCHOOLS SUMMER ACTIVITIES
SWISS SKI SCHOOL
KIDS BIKE LEAGUE 2023
28 LICENSEES
REQUIREMENTS / SKILLS
SNOWSPORTS INTSTRUCTOR
MOUNTAIN BIKE GUIDE
∙ PASSION
∙
SOCIAL SKILLS
• GUEST HANDLING
• LEARNING ENVIRONMENT
∙ METHODICAL COMPETENCE
∙
CREATING EMOTIONS
∙ PERSONALITY
∙ SPORT COMPETENCE
∙ PASSION
∙
SOCIAL SKILLS
• GUEST HANDLING
• LEARNING ENVIRONMENT
∙
METHODICAL COMPETENCE
∙
CREATING EMOTIONS
∙ PERSONALITY
∙
SPORT COMPETENCE
IT’S A MATCH
∙ TARGET GROUP - CLIENTS
∙ NEEDS - HARD FUN
∙ SPORT
• SPEED
• BIOMECHANIC
• MOVEMENTS
• CENTER OF MASS
• ADRENALINE
∙ ENVIRONMENT
• MOUNTAINS
• NATURE
• FRIENDS
6
VISION
EDUCATION STRUCTURE
∙ SPECIALIZATION
∙ SIMPLIFICATION
∙ ALL YEAR ROUND
∙ OUTDOOR GUIDE
∙ NATURE GUIDE
∙ ALL IN ONE ACTIVITY GUIDE
THANK
YOU! SEE YOU ON THE SLOPE