SOCIALIFE MAGAZINE | DECEMBER 2020

HIDALGO CO. EDITION YEAR 16 ISSUE 12

2020

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La Gran Josefa Fashion Show

Hidalgo County - Your Dedication Makes a Difference

City of Pharr Leads with Innovative Policing Approach

Wonder-ful Women

CITY OF PHARR LEADS WITH INNOVATIVE POLICING APPROACH

N O W O P E N I N O U R N E W L O C AT I O N

w w w.d e u t s c h j e w e l e rs .co m 2109 S 10th Street Ste. 20, Mcallen, TX 78503 ( 9 5 6 ) 6 3 1 -7 2 1 8

Presidents Cup Golf Tournament. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

SALLY FRAUSTRO GUERRA PRESIDENT + PUBLISHER

PSJA Fundraiser. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 La Gran Josefa Private Fashion Show. . . . . . . . . . . . . . . . . . . . . . . 14 Thank you City of Mission Employees. . . . . . . . . . . . . . . . . . . . . . . 18 Your Dedication Makes a Difference. . . . . . . . . . . . . . . . . . . . . . . . 22

BRONSON DELRIO

VICE PRESIDENT + PUBLISHER

Non-profit Spotlight: The Lamb’s Loom. . . . . . . . . . . . . . . . . . . . . 24 Etiquestions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Natural Holiday Season. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Manic Monday Mixer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

KARLA KERNZ EDITOR

Pharr Leads With Innovative Policing Approach. . . . . . . . . . . . 40 Wonder-ful Women. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Art of Socialifing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

CHRISTINA BARRERA SALES COORDINATOR

STC Valley Scholars Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 HWNT-RGV Membership Parade. . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 McAllen Heritage Center. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Out & About: How Sweet It Is. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58

CLIFF RANSON

RGV Partnership Golf Tournament. . . . . . . . . . . . . . . . . . . . . . . . . 60

PHOTOGRAPHY DIRECTOR MOST History-France’s Mexican Adventure. . . . . . . . . . . . . . . . . . 64 Calendar of Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Design

DECIBEL Communications

Cover

Sergio Arratia

Event Sergio Arratia Photographers Christopher Cabello

Guest Photographers Ron Whitlock Quinta Mazatlan MOST History City of Mission McAllen Chamber of Commerce RGV Partnership Guest Writers Letty Leal Jane Smith Dr. Barbara Baggerly-Hinojosa Carlos Sanchez Cynthia Sakulenzki Roxanne Casares Tom Fort Sergio Contreras Pamela Morales

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Aram Vela

FOR ADVERTISING OR OTHER INQUIRIES, REACH OUT! E-mail: admin@socialifergv.com

Edinburg Chamber of Commerce Capricious Cake Shop CC’s Sweets Paris Bakery PJ’s Pies Sweet & Tasty Bakery Your Sweets by Kacy

Office: (956) 683-8499 Web: www.socialifeRGV.com

Della Fay Perez STC Valley Scholars

Socialife is published by Socialife News, LLC Permission to use any material herein must be approved in writing by the publisher.

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DINE IN,

WE WISH YOU AND YOUR LOVED ONES A SAFE AND

Happy Holidays WWW.VANTAGE.BANK

956.664.8400 MEMBER FDIC |

EQUAL HOUSING LENDER

20TH ANNUAL PRESIDENTS’ CUP GOLF TOURNAMENT McAllen Photography by Sergio Arratia

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The McAllen Chamber of Commerce commemorate d the 20th Annual Presidents’ Cup Golf Tournament , sponsored by Boggus Ford Lincoln McAllen! The tournament was at Palm View Golf Course and was an 18-hole, three-player-team Modified Elimination Florida Scramble on the starting hole.

They also offered four hole-in-one prizes from Boggus Ford Lincoln, Desperado Harley Davidson McAllen, a trip for two to Pebble Beach, and a cash prize of $7,500.

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HAPPY HOLIDAYS to our

Healthcare Heroes With the holidays upon us, South Texas Health System would like to show appreciation to the Healthcare Heroes who have continued to provide compassionate care to our communities in the midst of a global pandemic.

To the physicians and staff at all our facilities, we are eternally grateful for your inspiring courage, service and sacrifice.

We wish all the joy in the world to you and your families this holiday season.

We’re Here for You We offer a wide range of high-quality healthcare services and programs nationally recognized for excellence. Learn more at southtexashealthsystem.com.

Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System. For language assistance, disability accommodations and the non-discrimination notice, visit our website. 201315-1131 12/20

Get social with us

8TH ANNUAL PSJA EDUCATION FOUNDATION FUNDRAISER McAllen Photography by Aram Vela

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The PSJA Education Foundation hosted their annual fundraiser on Thursday, November 12, 2020. This virtual event consisted of entertainment by comedian Raymond Orta. Guests had an amazing time while enjoying Charcuterie boards and wine that was picked up at Brine & Honey Grazing Co. The event was live streaming and was held at City Cafe.

With this great annual event, we help the PSJA Education Foundation enhance educational opportunities for the youth and families of Pharr, San Juan, Alamo city area.

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BEST IN CLASS.

They got into an elite college. But they aren’t the only ones.

Last year, over 1,000 IDEA students went to selective and highly selective universities with $50M in scholarships.

DISCOVER MORE AT IDEAPUBLICSCHOOLS.ORG

PREQUEL TRIBUTE TO LA GRAN JOSEFA FASHION SHOW ANGELS OF LOVE McAllen Photography by Sergio Arratia

FLORA FAGAN AND JEANNIE FAGAN

ARMANDO MIRELES AND LINDA QUINTANILLA MIRELES

DOMINGO AND OFELIA QUINTANILLA

ALYSSA GONZALEZ, ROSEMARY BAZAN, AND LAUREN GONZALEZ

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A Prequel Tribute to La Gran Josefa Fashion Show was held on Saturday November 7, 2020, as a fundraiser for Angels of Love, a non-profit organization. This fashion show featured twelve pieces of the Linda Mireles Quintanilla Private Collection and were modeled by Miss World America Texas, Ms. and Mrs. World Texas, and Junior Miss United World titleholders. Judith Moreno, Josefa enthusiast and owner of the Chateau on 5th, hosted the event.

CHRISTY CANTU AND FELIDA VILLARREAL

LINDA QUINTANILLA MIRELES, JUDITH MORENO, AND DELLA FAY PEREZ

ROBERT KIRBY, RHONDA SALINAS, AND CHRISTINA DE MARA

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MICHELLE TANGUMA AND APRIL WHITE

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May You Enjoy Love and Prosperity During this Season of Hope and Joy.

Merry Christmas and Happy New Year!

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SOCIALIFE

COMMUNITY PRIDE

Every day you make a commitment to serve.

Thank you, City of Mission employees.

S

ending thanks and warm thoughts to all City of Mission employees, who are working through these challenging times. You are giving your strength to so many during this pandemic.

“We cannot say thank you enough to all our essential employees. This year has been difficult. We are grateful for your commitment to caring for our community. Your

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dedication and skill have made a tremendous difference.” – Mission Mayor Dr. Armando O’Caña “You show us that we are all in this together. Your selfless service to the greater community is helping us all get through these tough times. Your tireless efforts are not going unnoticed. ” – Mission City Manager Randy Perez Thank you, City of Mission employees, for all that you do!

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Civilized Burgers For Uncivilized Appetites Coming to McAllen Soon

NON-PROFIT SPOT LIGHT

More Than A Yarn Shop Our saying here at the Lamb’s Loom is that we’re “more than a yarn shop, we’re a ministry and a mindset!” Now, it is true that we have a pretty cool yarn and gift shop and truly enjoy all the fun times together, but there’s so much more!

It began by helping out a friend whose church was sending a medical mission team to Kenya. We loomed hats and shawls and sent them off full of love and prayers. Over the years of meeting in coffee shops around town, we often talked about one day having a place of our very own, a place we could expand who we serve, be able to teach more people and encourage them to reach beyond themselves to help others.

We are located at 1102 Tamarack in McAllen and open Wednesday thru Saturday 11 a.m. to 4 p.m. You can also find us on FaceBook, Instagram or our website: www.thelambsloom.com #loveineverystitch #LambsLoomFun

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Six years ago that dream became a reality, and we found ourselves standing in an “official” home of our own! After fifteen years of bags of yarn, hats and shawls stuffed in closets and in the back of our cars, it was amazing to see that coffee cup dream become reality. Our Donation Chest is at the heart of what we do.

There are people who will receive their gift of warmth

from deep South Texas (and y’all know there’s plenty of that to share!), and they will be blessed by another’s generosity. Wrapped inside that hat or scarf is the care and love of the Maker. It is a gift of encouragement to those who need courage. It is the gift of prayer in every stitch for the recipient. These items that are given are the tangible gifts of caring for another.

That’s the “mindset” part--to jump in and join us in the journey of spreading a little joy around our world. If you don’t play with fiber, there are other ways to participate, like shopping in our gift shop, The BaaBaa Boutique. It is full of handmade gifts of all kinds. The shop, along with your tax deductible donations, all help to fund this mission.

There have been many projects over the years, and if we have learned anything, it is that we are blessed to have fun together, make new friends, play with yarn and fill that donation chest. God is in charge of distribution!

Everyone is welcome to become a part of our story!

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I know a place to find what you’re missing.

A place to go out again and try something new. A place to explore street art, open air dining, and the Rio Grande Valley’s best shopping. I know McAllen. Spend a weekend out in a city where you can have fun and be safe, so you’ll be the one who knows a place.

Book your getaway at visitmcallen.com Outdoor Street Art

Open Air Dining

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SOCIALIFE

WHAT THE!~

ETIQUESTIONS Dr. Barbara Baggerly-Hinojosa

What exactly does “virtual meeting etiquette” mean? I have heard the term several times lately and I would love clarification on what it actually means.

Thanks for asking that question. I am sure many other people have the same question. In short, virtual meeting etiquette includes guidelines and tips for making sure that virtual meetings and events are productive and useful. The best way to guarantee that is by doing plenty of preparing in advance and following the best practices for polite, professional, and positive virtual interactions.

How can I make sure that my virtual meetings go smoothly? Aside from checking technology like internet access, etc., what can I do to make sure that my virtual meetings are productive and effective?

There are several things the host of a virtual meeting or event can do to make sure everything goes smoothly. The first recommendation is to prepare an agenda.

Even if you have a social virtual event, an agenda can help make sure there is a roadmap or plan for the event. It helps everyone stay on track with expectations and time constraints. A few questions to consider when preparing your agenda are: 1) Who is going to attend, 2) When and where will the event take place, 3) What is the purpose/objective of the event, 4) How much time do you need for the event, and 5) What are some follow up items to consider after the event concludes? Aside from preparing an agenda, there are other tips to consider.

With so many virtual meetings and events, what are the top things we all should consider NOT doing?

After much experience with virtual meetings and events, I believe the top three things one should NOT do are: 1. Don’t invite unnecessary people. The more people, the more chances are that technical issues can occur and more interruptions can take place 2. Don’t forget about lighting. Don’t stand in front of a window with the window behind you. It will cast a shadow, and it will be somewhat hard to see you. Always consider a lighting source behind your camera, facing you. Good lighting makes a world of difference 3. Don’t wait until the meeting begins to log in. Always try to log in a few minutes early.

Often, people encounter problems logging in and have to restart the computer or reconnect in some way. You want to allow some time for any unexpected issues that may arise.

Barbara Baggerly-Hinojosa, Ph.D. is a wife, mother, and educator living in the Rio Grande Valley of Texas. She is a graduate of Our Lady of the Lake University with a Ph.D. in Leadership Studies. In addition, she holds an Associate of Arts degree in Education from McLennan Community College, Bachelor of Arts in Interdisciplinary Studies from the University of Texas – Pan American, and a Master of Arts in Educational Supervision from the University of Texas – Pan American. Dr. Baggerly-Hinojosa’s current research is focused on servant leadership, gender issues in leadership, and leadership communication. www.leadershipempowermentgroup.com

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Join our family.

Register your child today.

Call 687-6473

SOCIALIFE

COMMUNITY PRIDE

Quinta M A Z AT L A N

NATURAL HOLIDAY SEASON

By Colleen Curran Hook, Executive Director, Quinta Mazatlán

Amazing things happen in nature in the wintertime, and everyone senses that change is coming. Many cultures around the world have winter festivals that involve celebrations of light, including Christmas with tree lights, Hanukkah with the 9-branched Menorah, Kwanzaa with the 7-candle Kinara, Las Posadas with children lighting the way with candles, and many more.

Over 30 Art Installations along the trails at Quinta Mazatlán celebrate the light of the world including bronze and natural sculptures.

Termed the eighth wonder of the world, Israel’s 500 million migratory birds are represented at Illumina Fest with White Stork sculptures visiting the holy land.

Winter marks the coldest time of the year, but it’s also the warmest time of the year with cultural traditions, storytelling, food and gifts. Many have also passed down traditions of giving back to the natural world—Mother Earth. Perhaps this year, plan on planting seeds or a tree to connect the family to nature and all the things that matter most to us. Winter is a time of feeding the spirit, feeding people, feeding wildlife and feeding the Earth. Regardless of our spiritual or cultural heritage, we all live on the same Earth. Plant seeds this year for a simpler and more natural holiday season, and consider a bird-feeder to help our feathered friends.

A quote from a Native American Elder: “Honor the sacred. Honor the Earth. Our Mother. Honor the Elders. Honor all with whom we share the Earth: Four-leggeds, two-leggeds, winged ones, swimmers, crawlers, plant and rock people. Walk in balance and beauty.”

Particularly this year, as we are advised to avoid indoor groups of people, the opportunity to enjoy Nature is a welcome call. The amazingly temperate climate of the Rio Grande Valley is a welcome blessing as we experience our mild winter.

Take a walk in the woods at Quinta Mazatlán in McAllen, and enjoy Illumina Fest from December 16th to the 19th, this natural holiday season.

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Wishing you and your families all the joys of the season and happiness throughout the coming year.

HAPPY HOLIDAYS & MERRY CHRISTMAS! HIDALGO COUNTY

PRECINCT ONE

DAVID L. FUENTES

Commissioner

1950 Paredes Line Rd. Brownsville, TX 956-542-2553

205 Pecan Blvd.

McAllen, TX 956-618-2300

BML y Fragoso, S.C. Matamoros, Tamps., MX 011-52(868) 812-12-14

www.bmltexas.com

Memorial Party Bus

Arrive at your Holiday event in style with our customized Party Bus that comfortably seats 12.

Our luxury vehicle is available for any social event!

Call to reserve today!

956-720-4332

MANIC MONDAY MIXER AT CASA DE PALMAS HOTEL McAllen Photography by Christopher Cabello

The RGV Hispanic Chamber members gathered in a fun setting after work on Monday, November 2nd, at the beautifully remodeled Casa de Palmas Hotel in McAllen. Guests enjoyed the camaraderie and beautiful setting perfect for networking and distributing their business cards “ We invited members and future members to come and view the beau tiful remodeled hotel while enjoying some delicious appetizers and refreshing beverages,” noted Juan Rosales, vice chair of membership. Mr. Rosales also noted that everyone was required to wear their facemasks and continue to practice safe distancing.

MANIC MONDAY MIXER NOVEMBER 2020

HCOC CHAIR, JOHN GONZALEZ WELCOMING EVERYONE

DENISE MARTINEZ, THELMA AND KEVIN TAMEZ AND MARIE GARCIA

VICTORIA MOSQUEDA, JUAN ROSALES, WILLIAM AND ROGELIO ALEMAN

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TOM BROWN MILLER AND JEFF HAMEL

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Trusted Experts in Ear, Nose and Throat Care Ignoring your symptoms can be harmful to your health.

From Left to Right: Mel Medina, M.D.; Tan Nguyen, M.D.; Stefan Shuaib, M.D.; Simon Milov, M.D.

Our team of highly skilled physicians will treat ENT ailments for patients of all ages dealing with sinus problems, nasal obstructions, and allergy symptoms.

For You. For Life.

DHR Health proudly meets the federal definition of a “physician-owned hospital” (42 CFR § 489.3). As required by law, a list of the hospital’s physician owners and investors is available at www.dhrhealth.com. DHR, Ltd. and its affiliated entities comply with applicable Federal civil rights laws and do not discriminate on the basis of race, color, national origin, age, disability, or sex.

(956) 362-8125

DHRHealth.com

SOCIALIFE

COMMUNITY PRIDE

Pharr Leads with Innovative Policing Approach During a year that has brought about much attention to law enforcement issues across the country, the community of Pharr has taken a novel approach to policing under the leadership of new police chief Andy Harvey, Mayor Ambrosio Hernandez, M.D., and the Pharr City Commission – one that is grounded in compassion, Harvey was selected to head the Pharr Police Department in July 2020, bringing to the department a wealth of military and transformational law enforcement leadership experience, having most recently served as Chief of Police for the cities of Palestine and Ennis, Texas. As Chief, Harvey has transformed agencies into more modern, 21st-century police departments. Harvey’s innovation in policing includes implementing crime-fighting strategies to target drugs and property crimes using covert and

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other technology and creating a Quality-of-Life Officer position who works with social services, child protective services, and mental health agencies to provide better quality care to citizens challenged with mental health and drug addiction, among other notable successes.

After several months at the helm and undergoing strategic planning and discussion among command staff and the department, in November 2020, Chief Harvey unveiled the department’s new policing strategy, core values, and social contract to foster

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positive community relations among residents in Pharr.

The adopted core values represent the departments’ commitment to serving with compassion, respect and dignity; being accountable to the community; being resilient to meet the community’s demands while addressing officers’ overall well-being, and aiming for excellence in everything they do.

The social contract adopted by the police department, the first of its kind in Texas and likely one of the first developed in anticipation of, in response to, and to prevent potential negative public perception of law enforcement agencies, represents the commitment that the department, command staff, officers, investigators, and support staff have to pledge to the community of Pharr.

This month, Pharr took its new policing strategy and responsibility a step further, announcing its Mental Health Unit launch. In mid-December, the department

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trained 15 officers to be licensed Mental Health Officers, giving them a thorough, week-long course in understanding mental illness and how best to encounter situations where individuals are in crisis, and utilizing best practices and evidence-based training to respond appropriately and get the individuals the help they need. Pharr’s efforts in this realm are supported by city leadership, including Mayor Hernandez and his colleagues on the city commission, Chief Harvey, the Hidalgo County District Attorney’s Office, and Tropical Texas Behavioral Health, the local mental health authority. The effort also seeks to research the program’s effectiveness and partnership, which will inform future steps to take as the program expands.

Pharr’s compassionate strategy to policing is sure to positively impact law enforcement’s relationship with the Pharr community, a welcome and refreshing approach, and one to be celebrated and appreciated.

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COMMUNITY PRIDE

WONDER ful WOMEN

By Letty Leal Photographer Sergio Arratia

The wonderful and accomplished women showcased in this article exude beauty, not only on the outside but also on the inside. These women are leaders who have similar attributes, whether she is a school board member, city or county commissioner, or a former state representative and now VP of Government and Community Affairs UTRGV. There is also an accomplished realtor, executive vice-president of a bank, a partner in a distinguished business, and a legendary woman that was one of the founders of the McAllen Junior Service League and continues today to serve on numerous boards.

Their characteristics include being motivated by a challenge, dreaming big, focusing on teamwork, and multitasking, to name a few. These qualities make them extraordinarily strong individuals and extremely capable. Their beauty comes from their leadership, intelligence, confidence, and commitment to our Rio Grande Valley community. In the following pages, you will see them as wonderful and beautiful women, inside and out, wearing beautiful clothing from local stores!

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Debbie Crane Aliseda, McAllen ISD Board Trustee & Baudelia Crane

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Dressed by Lionel’s Western Wear » www.shoplionels.com

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WONDERFUL WOMEN

Ellie Torres, Hidalgo County City Commissioner Dressed by Lionel’s Western Wear » www.shoplionels.com

WONDERFUL WOMEN

Sally Fraustro Guerra, President/Publisher of socialife & Broker at Coldwell Banker La Mansión Dressed by Lionel’s Western Wear » www.shoplionels.com Accessories by Borssa » www.borssausa.com Furnishings by Mi Amigo Imports » www.myamigosimports.com

WONDERFUL WOMEN

Edna De Saro Executive VP of Lone Star National Bank Dressed by Glitz & Glamour » www.glitzandglamouronline.com Jewelry by Deutsch & Deutsch » www.deutschjewelers.com

WONDERFUL WOMEN

Tania Ramirez Tania Ramirez Law Firm and McAllen City Commissioner Dressed by Glitz & Glamour » www.glitzandglamouronline.com Jewelry by Deutsch & Deutsch » www.deutschjewelers.com

Cassie Contreras Partner at North Park Lexus RGV CEO of Avenue Planners Corporation Dressed and Accessorized

by Silvia’s of McAllen » www.shopsylvias.com

- Veronica Gonzales UTRGV VP of Government and Community Relations former State Representative Dressed and Accessorized

by Silvia’s of McAllen » www.shopsylvias.com

WONDERFUL WOMEN

Edinburg Chamber of Commerce Thank you everyone for supporting Schlotzsky’s (University Dr - Edinburg, TX) during our Chamber Raid ! #Edinburg #Socialifing

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COMMUNITY CARE

“A Night with the Stars” Annual Scholarship Fundraiser A TRIBUTE TO STAR SUPPORTERS OF EDUCATION

South Texas College would like to express its sincere gratitude to this year’s sponsors and supporters of the Valley Scholars Program annual scholarship fundraiser.

Although COVID-19 prevented the Valley Scholars Program from hosting its 15th Annual “A Night with the Stars” Gala, the Program was able to raise scholarship funds throughout the Fall 2020 semester thanks to many star supporters from our community.

The Valley Scholars Program promotes academic excellence through leadership development, specialized advisement,

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mentoring, academic support services, and community engagement. Since its inception in 1997, over 995 students have received scholarships through the support of local businesses and corporate sponsors.

These students attain degrees, provide countless hours of community service, and are well on their way to improving the lives of their families and our community.

Currently, the Valley Scholars Program is able to provide up to $2,000 in scholarship awards to participating students.

Hidalgo and Starr counties. These talented

The Valley Scholars Program recruits highly motivated students from across

valleyscholars@southtexascollege.edu or

students graduated in the top 10% of their high school class and must maintain a competitive cumulative grade point average at South Texas College.

For more information on the Valley Scholars Program, please visit www.southtexascollege.edu/ nightwithstars or contact Miguel Dominguez, Valley Scholars Specialist, at 956-872-2077.

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FRIENDSGIVING MEMBERSHIP DRIVE HISPANIC WOMEN’S NETWORK OF TEXAS RGV McAllen Photography by Christopher Cabello

Hispanic Women’s Network of Texas (HWNT) RGV held a Friendsgiving Memb er ship Drive on S aturday, November 21. The Drive was hosted by the HWNT RGV Board of Directors.

Members and prospective members drove by to pick up swag bags filled wi th promotional i tems donated by members and a complimentary Beachside Snow Cone. The first 10 cars and new members received a gift for attending. The membership drive was a huge success, as the organization surpassed their membership goal.

KELLY SOLIS, DELLA FAY PEREZ, TERI SIPES, ELIZA GARZA, AND MARIE GARCIA

MARIE GARCIA

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MICHAEL AND CRISTINA WILSON

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COMMUNITY PRIDE

MCALLEN HERITAGE CENTER

Working on Plans for the

New Year

The McAllen Heritage Center is pleased to announce two important and ongoing projects in an effort to represent as many facets of our city’s history as possible for the museum archives and to promote our city. The MHC Video History Project and the launch of the museum online store “La Tiendita” are both set to begin in early 2021.

The Video History Project will seek participants to conduct an interview that will be produced in a video format. The subjects we plan to incorporate would include, but not be limited to: Long term McAllen businesses and restaurants; banking; neighborhoods; school; medical and physicians; church life; downtown; military; city government and impactful leaders; pioneer families; development and housing; retail; 17th, 23rd, 10th street history; and other topics. Interviewees may bring artifacts, photos or maps to add to the video as that will enhance the final production. The production will become a part of the museum archives and will be owned by the museum.

We are inviting anyone interested in sharing a piece of McAllen history to contact the museum for more information. In addition, the Video History Project

application, which can be found on our website (www. mcallenheritagecenter.com), will be required to be completed and submitted for review prior to scheduling the interview. Taping will be conducted at the museum in a safe environment following all established COVID19 standards.

In addition, MHC is looking forward to kicking off our online store “La Tiendita”. The store will offer historical items such as beautiful hard cover editions about McAllen’s past as well as unique items produced by local artisans and fun souvenirs for loved ones both here and that may be living away.

MHC is also hosting a new panel exhibit in early 2021 on loan from Humanities Texas entitled “Vaquero: Genesis of the Texas Cowboy”. Vaquero: Genesis of the Texas Cowboy features photographs with bilingual narrative text that reveal the muscle, sweat, and drama that went into roping a calf in thick brush or breaking a wild horse in the saddle. Look for more information about the starting date on our museum website and Facebook pages.

After an extremely difficult year, MHC is looking forward to the New Year with hope and promise.

Please call Elva M. Cerda, Museum Director at (956) 681-2861 if you have any questions pertaining to the projects or via email: ecerda@mcallenheritagecenter.com

Museum website: www.mcallenheritagecenter.com

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SOCIALIFE

OUT AND ABOUT

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e w s How Paris Bakery

Mission - McAllen - Edinburg - Pharr - San Juan

For more information please call (956) 627-3964

CC’s Sweets

Court Yard, 5401 N 10th St Ste 117, McAllen, TX 78504

For more information please call (956) 322-5514 For more information please call (956) 627-2420

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Sweet & Tasty Bakery 7001 N 10th St, McAllen, TX 78504

PJ’s Pies

5500 N McColl Rd, McAllen, TX 78504

For more information please call (956) 686-2253

Your Sweets By Kacy

1627 N Conway Ave, Mission, TX 78572

For more information please call (956) 627-0180

For more information please call (956) 529-5339

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33RD ANNUAL RGVPF FOUNDATION GOLF TOURNAMENT Weslaco

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The RGV Partnership Foundation Board of Directors thanks all of its sponsors for supporting the annual golf tournament.

This year ’s tournament was held on Friday, November 6th at Tierra Santa Golf Course. Proceeds will continue to foster an educated workforce across the Rio Grande Valley.

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SAVE THE DATE

JOIN US FOR DINNER, DANCING, AND SILENT AUCTION Tickets and sponsorships are available online at: www.rgvliteracycenter.org or contact Gala Chair for more information Gala Chair-Norma Guevara norma.guevara@radisson.com 956.682.7234 * 956.533.0042

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COMMUNITY HISTORY

by Tom Fort, Senior Historian

I: The Beginning Mexico, 1861. A bloody, four-year civil war is over. Benito Juárez and the Liberal party have won the War of Reform. Loans to Juárez by major European powers helped sustain his war effort. Faced with the country’s financial exhaustion, Juárez puts a two-year moratorium on repayment.

England, Spain and France want their money sooner. To get it, they follow the era’s Standard Operating Procedure: send the army. By December, expeditionary forces land at Vera Cruz and seize the customs house. However, Madrid and London soon realize that Paris has something besides debt collection in mind and recall their troops. The French remain. Their intent: conquest. For Mexico, another round of invasion and warfare is about to begin.

How did this all start? By 1860, Louis Napoleon — President of France, and ruler of the Second French Empire — envisioned another Nouvelle France in America. Decades earlier, in 1763, the British kicked France out of North America. Now in 1861, taking after his famous uncle (the one named Bonaparte), Louis saw his chance. A French army would easily crush Mexico while that country was “on the ropes”; then Mexico’s mineral wealth would pour into Paris’ coffers.

But why stop with Mexico? Perhaps les armées français could cross the Río Bravo and join forces with the Confederate States,

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now at war with the Union. French territory in the Mississippi Valley, lost a century before, might be regained. If Southern independence was secured with Louis’ help, France could have a guaranteed supply of “white gold”: cotton. To Louis, also known as Napoleon III, such possibilities must have looked irresistible.

2: The Invasion Certain that Mexicans would welcome French rule, Louis sent his debt-collecting expeditionary force to Vera Cruz. Early in 1862, he launched his own conquest of Mexico. Some 6,000 French troops marched for Mexico City.

There was one minor obstacle: Benito Juárez’ Republican forces, entrenched at the city of Puebla. French soldiers arrived there believing the Mexican populace would greet them with flowers; instead they got a very different welcome. On May 5, some 4,000 battle-hardened juaristas hurled back the French in a blistering defeat still celebrated every year as El Cinco de Mayo. Stunned, the French retreated back to Vera Cruz and waited for orders. Some were doubtless thinking, “Okay, what now, Napoleon?” (Some probably thought other things, of the unprintable variety.)

Back in France, Louis reacted in true Napoleonic fashion: he sent a bigger army. More troops came ashore at Vera Cruz — nearly 30,000 in all. Early in 1863 they marched inland once more. Against such numbers, equipped with the latest weapons, the ill-supplied juaristas could not hold for long.

Besieged at Puebla, they delayed the French advance into May, enabling Benito Juárez and his cabinet to escape the capital and seek refuge in the northern deserts and mountains.

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3: Imperial Mexico | (Enter Maximilian) In June the French took Mexico City; by mid-1864, much of the country was under French rule. An Imperial army reached the Lower Río Grande (Río Bravo) in July 1864, occupying Matamoros. Some juaristas escaped across the river and gained refuge in the Valley. (Later, when Juárez gained the upper hand, many returned to Mexico; others stayed to plant roots in South Texas — a pattern repeated again during the Mexican Revolution of 1910.)

At its height in 1864, the Imperial French army in Mexico numbered some 45,000 troops. They included not only French soldiers but also Austrians, Belgians, Germans, Senegalese and Egyptians from Africa, black soldiers from Martinique in the West Indies and even the Foreign Legion. Also under French command were Imperial Mexican forces. The Mexican imperialistas were mostly conservativas from older, well-to-do classes opposed to Juárez and the liberales; among them also were Catholic clergy who resented Juarez’ confiscation of Church wealth. Through the French Intervention, the imperialistas sought to re-establish Conservative rule in Mexico.

Along with French armies, the French navy also was present.

Warships flying the Tricolor blockaded Mexico’s Pacific and Gulf Coasts, including the waters off the Río Grande. Among their objectives: prevent foreign arms shipments (for example, from England and the United States) from reaching Juárez’ soldiers through Bagdad. Not to be outdone, British warships also were off the Río Grande, and their intent (among others) was to let those same shipments reach Juárez. The old feud between England and France extended a long way.

In Washington, President Abe Lincoln saw Louis as trampling on the Monroe Doctrine; in addition, the idea of a modern Napoleonic army and navy joining forces with the Confederates was enough to keep Yankee strategists awake at night. Late in 1863, Union forces occupied the Río Grande Valley, not only to stop the notorious cotton trade but also as a “show of force” in case the French tried anything — like crossing into Texas.

Unable to commit U.S. troops to Mexico, Lincoln did the next best thing: he shipped older-model muskets and supplies to Juárez.

Meanwhile, in 1859 certain Mexican aristocrats still longed for the old days of Habsburg rule; they approached an Austrian archduke named Ferdinand Maximilian about wearing the crown of Mexico. Max declined. Later, when Louis had troops in Mexico, he made the same offer to Max. As it happened, Max’s wife Charlotte was related to Louis. But Louis’ offer was a calculated move: after France trounced Austria in a war some years earlier, relations between the two old Habsburg ruling houses were less than lovey-dovey. The crown of Mexico was Louis’ attempt to patch things up.

This time, Max accepted. In April 1864, he was crowned Emperor Maximilian I of Mexico. In June, he and his nowEmpress Charlotte (better known to history as Carlota) arrived with their glittering retinue in Mexico City. Though possibly well-intentioned, Maximilian was out of his league; he knew little about Mexico or her people, and his advisers were often self-serving and devious.

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MEDICAL CLINIC AVAILABLE - 8,505 S.F. FINISHED OUT WITH SOME MEDICAL EQUIPMENT

For more informa�on: info@levcor.com or 713.952.0366

PHARR TOWN CENTER

500 North Jackson Road, Pharr, Tx 78577

PROPERTY HIGHLIGHTS: • • • • • • • •

Finished out with complete medical equipment Located in the booming retail area of Pharr, Texas Located along the highly trafficked N. Jackson Road & Highway 83 470,000 S.F. Shopping Center Anchor tenants include Main Event, Cinemark and Academy Over 3 million visitors to Pharr Town Center a year 1.5 million people live in the Rio Grande Valley There are over 5 million people within an hour’s drive from our center across the border that come to Pharr to shop and eat.

• Jackson Road is on of the main thoroughfares from Mexico that leads right into our project.

Traffic Counts

124,000 cpd - US Expressway 83 25,000 cpd - North Jackson Road

Consumer Expenditure - Ent. and Rec.

Parking Provided Parking Ra�o Average

3,381 9.6 / 1,000 cars

Index

Total

Entertainment/Recrea�on

$5,165

166 $81,143,703

Entertainment/Recrea�on-Fees & Admissions

$1,154

181 $18,135,780

There is no substitute for experience.

The team at Decibel Communications has a proven track record of providing just-in-time marketing and communication solutions across the country and locally in the RGV for over 20 years.

If you need to make an adjustment in marketing strategy and execution, we can help.

MESSAGE STRATEGY + DEVELOPMENT DIGITAL MEDIA

TV

RADIO

SOCIAL MEDIA

VIDEO

REMOTE/CONTACTLESS FILMING SOLUTIONS ALREADY IN USE

full-service marketing agency www.decibel.rocks (956) 792-9993

WEB

LEASING • BROKERAGE • PROPERTY MANAGEMENT • DEVELOPMENT

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2020 S. Expressway 83 – Harlingen Retail

This 90,000 square foot, former Sear’s Box at in Harlingen, TX was recently sold to an out-of-area investor who plans to redevelop the location. The large box building is part of Valle Vista Mall. Contact us for more details and leasing information.

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3908 N. McColl Road – McAllen Retail

This quick service restaurant location was recently leased to an established Asian Cuisine Restaurant and will be home to McAllen’s first Lin’s Express. Lin’s Express is a fast-food spin-off of the established Lin’s Buffet.

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1402 N. Westgate Drive – Weslaco Retail

This fast-food location was recently sold to a Schlotzky’s Operator bringing Scholtzky’s to it’s first, mid-valley location. Contact us for more details. Schlotzky’s currently has a location on University Boulevard in Edinburg, TX and is looking to expand in The Rio Grande Valley.

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2111 W. University Drive – Edinburg Retail

This quick service restaurant location was recently leased to an established Asian Cuisine Restaurant and will be home to Edinburg’s first Lin’s Express. Lin’s Express is a fast-food spin off-of the established Lin’s Buffet.

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7501 N. 10th Street – McAllen Retail

This end-cap location was recently leased to La Estacion Bakery bringing the established bakery restaurant to its 2nd location. The original location is located on Griffin Parkway in Mission. This will be the concept’s 2nd location.

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2711 W. University Drive – Edinburg Office

This 6,500 square foot, shell space was leased to MAP Communications, Inc. The space will be built into an inbound call center and will employ approximately 75 people in The City of Edinburg.

DANIEL GALVAN, CCIM, SIOR | 956.451.2983 | dgalvan@cbcworldwide.com

www.cbcworldwide.com

Listing information provided by Coldwell Banker Commercial RGV. Information is deemed to be reliable but is not guaranteed. ©2018 Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates. All Rights Reserved. Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates fully supports the principles of the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker Commercial and the Coldwell Banker Commercial Logo are registered service marks owned by Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates.

December 2

CELEBRATION OF HEROES 2020 (VIRTUAL) The Vannie E. Cook Jr. Children’s Hospital 11:30 a.m. - 1:30 p.m.

December 3 - 4

December 12 - January 2

HOLIDAY AT THE PARK: A DRIVE-THRU EVENT City of Edinburg Edinburg Municipal Park 6:00 p.m. - 10:00 p.m.

26TH ANNUAL MISSION COMMUNITY HEALTH & WELLNESS FAIR Greater Mission Chamber of Commerce Mission Event Center 7:30 a.m. - 4:00 p.m.

December 8

December 5

December 16

HOLIDAY PARADE 2020 (VIRTUAL) City of McAllen 7:00 p.m.

December 6

THE NUTCRACKER PRESENTED BY RGV BALLET Deborah Case McAllen Performing Arts Center 3:00 p.m.

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UGLY SWEATER MIXER RGV Hispanic Chamber of Commerce Radisson Hotel McAllen Airport 6:00 p.m. - 8:00 p.m.

A TOUCH OF FROST LIVE CHAMBER CONCERT Valley Symphony Orchestra Basilica Of Our Lady of San Juan del Valle 7:30 p.m.

January 20

RGV HEALTH WEBINAR RGV Hispanic Chamber of Commerce 9:00 a.m. - 11:00 a.m.

January 29

REIK EN CAMBIO Bert Ogden Arena 8:30 p.m.

February 5 - 6

ARTRAGEOUS FINE ARTS FAIR Edinburg Arts Foundation Save the Date

February 7

2021

RGV POKEFEST McAllen Convention Center 12:00 p.m. - 6:00 p.m.

January 14

February 11

DINNER & CHALUPA RGV Hispanic Chamber of Commerce DoubleTree Suites by Hilton McAllen 6:30 p.m. - 8:30 p.m.

CRISTIAN CASTRO HITS TOUR McAllen Performing Arts 8:00 p.m.

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IF IT’S NOT HERE, IT’S NOT HAPPENING… Send us your event: admin@socialifergv.com

March 4

April 10

August 5

March 6

April 15

August 26

BOOTS AND BLING 2021 RGV Literacy Center Radisson Hotel McAllen Airport 7:00 p.m. - 11:00 p.m.

May 20

September 8

MAN & WOMAN OF THE YEAR McAllen Chamber of Commerce Save the Date

SOUTH TEXAS SKEET SHOOT RGV Hispanic Chamber of Commerce Mi Ranchito Sporting Clays 8:00 a.m.

March 25

NOCHE EN EL RANCHO GALA RGV Hispanic Chamber of Commerce Save the Date

RAIN: A TRIBUTE TO THE BEATLES (TOURING) McAllen Performing Arts Center 7:30 p.m.

SOUTH TEXAS SENIOR SUMMIT RGV Hispanic Chamber of Commerce Pharr Event Center 8:00 a.m. - 3:00 p.m.

PITBULL Bert Ogden Arena Save the Date

CONGRESSIONAL REVIEW LUNCHEON RGV Hispanic Chamber of Commerce Embassy Suites Convention Center 11:30 a.m. - 1:00 p.m.

ENRIQUE IGLESIAS & RICKY MARTIN Bert Ogden Arena 6:00 p.m.

25TH ANNIVERSARY VIDA GALA Valley Initiative for Development and Advancement (VIDA) Victoria Palms-Conference Center Donna,T X 6:00 p.m.

June 16

October 7

WOMEN OF DISTINCTION RGV Hispanic Chamber of Commerce Memorial Event Center 6:00 p.m. - 8:00 p.m.

GABRIEL IGLESIAS - BEYOND THE FLUFFY Bert Ogden Arena 7:00 p.m.

April 8 - 10

June 19

October 22 - 24

EDINBURG UFO CONFERENCE & FESTIVAL 2021 Edinburg Cultural Arts Save the Date

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33RD ANNUAL RIO GRANDE VALLEY SPORTS HALL OF FAME INDUCTION CEREMONY Mission Event Center 4:00 p.m. - 9:30 p.m.

JALAPEÑO RGV AMATEUR CHAMPIONSHIP RGV Hispanic Chamber of Commerce Palm View Golf Course Save the Date

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Come let us create that one of a kind custom piece you've been dreaming of. We've been "creating" for over 15 years.

Jesse and Cynthia DeLeon I

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520 E. Cedar Ave. Suite E • 956.683.8377 • myamigosimports@gmail.com