ESCAPE SPECIAL EDITION 21

SOCIETY ESCAPE

IOANNA EFTHIMIOU

SPECIAL EDITION 2021

PRESIDENT & FOUNDER OF FIRST ANNUAL MARIA CALLAS MONACO GALA & AWARDS

SOCIETY ESCAPE

IOANNA EFTHIMIOU

SPECIAL EDITION 2021

PRESIDENT & FOUNDER OF FIRST ANNUAL MARIA CALLAS MONACO GALA & AWARDS

CURATOR + PUBLISHER Christian Shane Dougherty christian@societymedia.net SOCIETY NEW YORK 646 628 1013 SOCIETY LOS ANGELES Roxy LaRoche roxyrolla88@gmail.com SOCIETY PARIS Saasha St. John saintsaasha@gmail.com ADVERTISING 646 628 1013 christian@societymedia.net

Escape

To break free or to break away from

Never have we had such a feeling like this and for this to affect the entire globe. Well, it’s just history being made. But, after speaking to everyone on the pages of this issue, I have a different perspective.

Not only is history being made, but people (globally) have come together, picked up the pieces, sparked new creativity and have risen above. Galas have been held, PR rockstars are full speed ahead, the tequila is flowing, watch sales spiked and the wine is fine.

I feel very fortunate to know these folks now and have learned valuable lessons from each and every one. We have all been challenged, but if you find the passion from within, then the sky’s the limit regardless of your surroundings.

Now that we have returned to somewhat of a “normal” environment (but are still uncertain of the future), we are able to take advantage of open business, whether locally or globally. And, with a heightened sense of our surroundings, healthier eating and new technology, this allows us to take control a bit more.

So, thank you for taking time to peruse this issue and joining us on this fabulous escape from NYC to Monaco!

04

14

Cheers!

20

Christian Shane Dougherty Curator + Publisher Christian@societymedia.net

46

Vantage F1 Edition

M

otivated by an exciting return to Formula 1® and as a direct result of the engineering that went into the development of the Vantage as an Official Safety Car of Formula 1®, the Vantage F1® Edition is the ultimate expression of performance and dynamism; it is the fastest and most focused of the already sporting Vantage.

Taking inspiration from Formula 1® and ontrack performance, and transitioning this to the road in Coupe and Roadster form, Vantage F1® Edition features a unique aerodynamic body kit, new 21” wheels, and racing inspired graphics.

The distinctive cockpit feel of the interior is one of absolute focus and finesse, creating a more

immersive driving experience and intimately connecting the driver with the car and the road ahead.

Vantage is renowned for delivering a truly thrilling driving experience. The F1® Edition has been unleashed to give even greater exhilaration, with a power increase of 25PS to the 4.0-litre V8 engine, a new aerodynamic bodykit, and dynamic tuning.

The comprehensive aero kit brings performance enhancements that can be felt from the driver’s seat and measured against the clock, delivering positive front and rear downforce, totalling 200kg more downforce than Vantage at top speed.

Build yours here: www.astonmartin.com

CONTINENTAL GT MULLINER

L

uxury, refinement and craftsmanship of exacting standards are combined to form this rare and exclusive vehicle.

The Continental GT Mulliner* is handcrafted by the oldest automotive coachbuilders in the world: Bentley Mulliner.

Every element of the Continental GT Mulliner is handcrafted and designed to yield great satisfaction in even the smallest details. Emblazoned on the Grand Black Veneer fascia is an overlay of the vehicle silhouette – a symbol of its exclusivity within the Bentley range, and a charming detail that instantly catches the eye. Chrome Bentley ‘B’ overlays in the waistrails and a captivating all-new Diamond Milled Technical Finish on the centre console are unique to the Continental GT Mulliner creating an intricate dashboard that is so striking, it stirs the senses.

The sculpted body of the Continental GT Mulliner is made even more distinctive through exclusive Bentley Mulliner detailing, such as branded wing vents denoting its elevated and rare status. The car’s superformed lines evoke a sense of speed, reinforced by the painted mirror caps in Satin Silver for a streamlined two-tone design that draws the eye across the sleek and muscular profile of the car, captivating anyone in its presence.

This grand tourer’s phenomenal power is also evoked with the addition of new, painted and polished 10-spoke 22” Mulliner Wheels. Their duo-tone finish creates depth to the contours of

Get yours here: www.bentleymotors.com/en/models/continental/continental-gt-mulliner.html

the wheel, while the self-levelling wheel badge means that even while you are travelling at speed, the Bentley ‘B’ remains upright and instantly recognisable.

As the most luxurious Continental GT ever made, it is complemented by the addition of Bentley Dynamic Ride* as standard. Utilising this intelligent 48-volt system, the car’s lateral rolling forces are instantly counteracted when cornering to ensure maximum tyre-to-road contact. This delivers class-leading ride comfort and exceptional handling, benefitting drivers and passengers alike. A further advantage of the 48V system is its silent, instantaneous response with sufficient power to deal with any type of road surface. The result makes your journey smooth and free from interruptions, meaning you can relax and enjoy every moment.

This fusion of intelligent technology and outstanding design truly enhances every drive. And with a comprehensive suite of assistance systems such as Active Lane Assist and Night Vision, your experience in the Continental GT Mulliner is unlike anything else. You can also discover more about the Connected Car technology here, making your journeys safer, smarter and more convenient.

Get yours here: www.bentleymotors.com/en/models/continental/continental-gt-mulliner.html

BLACK BADGE WRAITH

LandSpeed Collection

A disciple of speed. The lightning-quick grand tourer with a record-breaking heritage.

CREATED TO DEFY LIMITS

I

ntroducing Wraith Landspeed and Dawn Landspeed — collection motor cars inspired by the phenomenal endeavours of Captain George E.T. Eyston. A pioneer of speed who conquered the Bonneville Speedway’s crusted salt flats and earned the title of ‘fastest man alive’.

Black Badge is for those who reject conformity and cultivate their own unique vision. Bespoke is an extension of those individualist principles. Here, the most powerful Rolls-Royce cars in existence can be personalised like no other, creating a defiant masterpiece for your collection.

Get your Badge here: www.rolls-roycemotorcars.com/en_US/bespoke/collection-cars/black-badge-landspeed-collection.html

LUXURY THE

OF TIME

DEDICATED TO AUTHENTICITY Paul Altieri, Founder and CEO of Bob’s Watches By

Christian Shane Dougherty

https://www.bobswatches.com/

P

aul Altieri is the company’s Founder and CEO and one of the world’s top Rolex experts.

He is responsible for all the day-to-day activities from purchasing, receiving, marketing and sales. Paul now spends time focusing on the strategic vision of the company and overseeing customer service needs. Paul is a graduate of Boston College 1979 and resides in California with his family.

Bob’s Watches is the World’s

First and only Pre-Owned Rolex Exchange where consumers can buy, sell, and trade vintage and used Rolex watches at true fair market value. They openly publish the current buy and sell values for each Rolex model allowing us to serve as an online marketplace for buyers and sellers looking, quite simply, to get the best deal.

Paul was kind enough to take a few moments and speak about recent growth, the importance of transparency and just being honest to one customer at a time.

How did you develop the concept?

In 2010, people had no way of knowing what the worth was, how to sell it or true authenticity. We only had E-Bay, or Craigslist as resources – nothing reliable.

Because of our transparency, reliability and honesty, our growth has expanded significantly over the last 11 years. We just love what we do.

What motivates you to drive the business?

I am a competitive person and enjoy the vibe of e-commerce.

The vibrancy keeps me young and creates innovation – our sales and communication via the internet resembles the excitement of the stock market.

I get up every day and look forward to what the day may bring.

Can you speak about the product(s)?

We are 80 percent Rolex.

Rolex dominates the secondary market, although we do carry Omega, Panerai, Tudor and many other popular brands.

We have amazing products, tremendous customers, and an excellent team of people at work. Every watch we receive goes through a very thorough inspection – every screw to crystal, so we guarantee 100 percent authenticity which sets us apart from every other company on the planet.

Why buy refurbished?

When we first launched, we were 25 to 40 percent less than retail. But now, the refurbished market has been on fire and some models are going for twice the retail price due to supply and demand. The Daytona is a perfect example of this and is

extremely popular. Demand has been increasing every month.

Where is 2021 taking Bob’s Watches?

I truly feel the rest of the year will be great – the economy is bouncing back, and everyone is excited to get back to some type of normal and start traveling.

Regarding the secondary market, it is surging right now, so I believe the rest of the year, and into 2022, will be strong.

https://www.bobswatches.com/

2021 Brandywine Polo Club You’re Invited

May 30th - Sept 26th

Fridays 5:30pm & Sundays 3pm

Tickets Online or at Gate: brandywinepolo.com

232 Polo Road, Tougkenamon, PA 19374

Monaco A

Fashion Show 2021

mber Lounge delivers a show stopping fashion show with an array of “Made in Monaco” fashion collections, while Formula 1 & Formula E drivers took to the catwalk in support of Caudwell Children

The Amber Lounge Fashion Show, made its return after a year and a half of enforced silence with partners Gulf Oil International and Oribe.

Despite running under covid restrictions, the team worked endlessly to deliver a dynamic and artistic fashion event.

Amber Lounge returned to its roots running, within the iconic Glass Atrium at the Grimaldi Forum, showcasing both local Monaco and international brands who payed tribute to Monaco with environmentally and sustainable collections.

This year’s event showcased a number of designers including BEACH & CASHMERE MONACO by Federica Nardoni Spinetta, INESSA CREATIONS MONACO by Inès Bensalah,

LAURA SPRETI, YMAGINARIA

by Sofia Alemani, PASQUINI ROMA, and JFC STYLE AUTHORITY MENSWEAR. Pauline Ducruet closed the Amber Lounge Fashion Show with her bespoke Alter collection.

The prestigious event welcomed the likes of: Pauline Ducruet, Greg Maffei, Laurent Rossi Jost Capito, John Caudwell, Gareth Wittstock, Adrian Newey and Victoria Silvstedt to name a few.

While George Russell, Antonio Giovanizzi, Nicolas Latifi, Jack Aitken, Stoffel Vandoorne, Nyck De Vries, Mitch Evans, Norman Nato, Nick Cassidy, and Andre Lotterer all took to the catwalk in support of Caudwell Children.

The charity auction was an outstanding success with upwards of half a million euros raised, with the silent auction continuing until Sunday. The final amount will be confirmed in the coming days.

Monaco

Fashion Show 2021

What a fantastic evening, I am really proud of how the Amber Lounge Fashion Show was delivered, its hard to explain the amount of work that has gone into making this event happen… so I just want to thank everyone who has made it possible and to have raised over 500,000 Euro for our charity partner Caudwell Children makes the event a great success.

Sonia Irvine

Amber Lounge Founder & CEO

esurf THE ONLY PRODUCT DEVELOPED

BY EXPERIENCED RIDERS IN COLLABORATION WITH THE TOP TECH ENGINEERS IN THE INDUSTRY.

www.esurf.com

THE SENSATION OF SUMMER 2021

esurf

Revolution When the best of technology is combined with advanced engineering... The result is the lightest, most powerful motorised surfboard on the market. Called the Esurf R, this technical prowess, both entertaining and accessible to all, boasts a top speed of 64km/h and a total weight, including the battery, of only 24kg

P

owered by 100% electric energy, this motorised surfboard with a 45-minute autonomy has been designed by experienced riders to entertain all surfing enthusiasts, without impacting the environment.

The Esurf allows its users , whatever their sporting level to enjoy surfing sessions anywhere in the world!

Accompanied by a wide range of fun accessories, the Esurf R can be transformed to suit all tastes. In just a few minutes, the Esurf R changes into an Esurf Tube or EKart..

Riders will experience unique sensations while taking advantage of totally new activities.

Adapted to water sports enthusiasts,

young or old, with its pure curves and resolutely design style, the Esurf leaves no one indifferent.

Born in 2019 in the Principality of Monaco, the Esurf brand is a true revolution that houses the electrical technology of the Monegasque engine manufacturer COBALT. Assembled at the Esurf European production site,this new type of watercraft is stamped «Design in Monaco».

Bringing together the expertise of Flavien Neyertz - a former Jetsurf champion - this jewel of technical and design expertise has been designed to meet the expectations of a clientele looking to act in an ecoresponsible manner.This versatile novelty is accessible to all.

esurf KEY NUMBERS

100% GREEN

0% POLLUTION

100% FUN

esurf KEY NUMBERS

64 KM/H

45 MIN AUTONOMY

24 KG

Behind the design of the Esurf – the most highperformance electric surfboard in existence – lies the passion and persistence of Flavien Neyertz, double World Champion in jetsurfing.

MEETING WITH

FLAVIEN NEYERTZ

D

etermined to offer the best in entertainment to international yachtsmen, Flavien is constantly dreaming up the most innovative water toys.

« Our experience has enabled us to design a product that perfectly meets the expectations of yachters. Whatever the user’s level of ability, the Esurf guarantees immediate gliding sensations. Our range of water toys has been developed to satisfy its users, both in terms of reliability, accessibility, versatility and performance... These concepts represent Esurf’s values! » Concerned about preserving his favourite playground, the Monegasque entrepreneur recently founded the company COBALT, specialising in electric motors. An acquisition that has enabled him to develop his flagship product: a green version of the jetsurf... A technological feat christened Esurf. A true revolution, 100% eco-responsible, with no compromises in terms of sensations and performance, and which does not emit any pollutants.

Whatever the user’s level of ability, the Esurf guarantees immediate gliding sensations

Not only that, but COBALT is also developing a wide range of revolutionary electric motors and propulsion kits for the nautical world. « Throughout my career in combustion engine electric surfing, I have seen the impact that we have had. The sea and the oceans are an asset; they represent the future for all of us.

In our own way, we want to change practices and contribute to the preservation of the environment thanks to our unique and innovative technology. »

Revolution

CAN YOU TELL US ABOUT THE PERFORMANCE OF THE ESURF R?

The Esurf R is the only board on the market that offers this level of performance. Not only is it the fastest, with a top speed of 64km/h (the world record for an electric board), but it is also the lightest board currently available, with a total weight with battery of only 24 kg. But above all, it is the board with the best battery life, with 45 minutes of use.

The Esurf R is a product designed to be versatile and to satisfy all types of users, from beginners to experienced athletes. All this is achieved through a wide range of accessories that allow you to diversify your experience. For example, you can turn your Esurf into an Ekart in just a few minutes.

WHAT IS THE DIFFERENCE BETWEEN THE ESURF R AND THE ESURF TUBE? The Esurf Tube is an accessory developed and designed by our team of engineers to allow a quick, accessible and safe learning experience. The Esurf Tube fits all our ESurf models and increases their buoyancy. An adult weighing up to 90 kg can stand upright without any difficulty. It also allows children to discover these new sensations in complete safety.

WHO IS THE EKART INTENDED FOR? The Ekart is a major revolution! It is the first go-kart on the sea. These accessories are designed to equip the ESurf and transform it into a new and totally unique nautical activity, called Ekarting. On your board, you can enjoy unique sensations thanks to this fun water toy designed for everyone! You can go from ESurf to Ekart in just three minutes.

IN TERMS OF POWER, DOES THE SWITCH TO ELECTRIC POWER CHANGE THE SENSATIONS YOU EXPERIENCE? Electric power represents a real transition.

It’s an upgrade, not only in terms of noise, reliability and pollution, but above all in terms of power. Thanks to electric power, we are able to harness a level of power that was previously

unattainable with combustion engines. And once again, our electric motors, specially designed for this use, are revolutionary in terms of weight and performance.

HOW WERE YOUR AMBASSADORS SELECTED? They are personalities who embody the values of Esurf and share the passion that drives us. We want our ambassadors to be truly passionate about our technology and the products we develop. They need to be willing to share their feelings so that we can continue to make things happen and deliver the best possible experience to our customers.

Developed with the best possible engineering and technology, the Esurf R is the most advanced motorized surf board ever built.

TECHNOLOGY ESURF RANGE

« It was amazing and I was surprised by the autonomy. With the girls, we’ve been having fun for 3 hours, it’s great! » Esurf owner

esurf

www.esurf.com

VLUX LUXURY

COMING

VEGAN

SOON

FLASH LIFE I could now tell stories the way I wanted to, using pictures I took, while being paid for it!

Q:

How did Flash Life originate in Miami?

A:

STEPHANE CHICHE President, FLASH LIFE TV

By Christian Shane Dougherty

Q:

Would you give us some background on your personal life? Where you grew up and how you got into the business…

A:

I am from Paris and was definitely lucky to grow up in one of the most beautiful cities in the world!

My dad was a photo enthusiast who loved catching memories of family and friends. I still have these vivid memories of us gathering each year to watch the family vacations through a slide show projector. This truly taught me the value of telling a story with images!

917-273-1479 schiche@gmail.com www.flashlife.tv After high school, I went on to study engineering and computer science in Marseilles before heading to my first job in New York as a software engineer. New York is everything people imagine it to be and more!

The energy there is phenomenal.

Soon I was working in information technology as a consultant for big banks on Wall Street. It was fast paced and exciting, but I was always yearning for something more glamorous and more artistic.

At the time, I was going to all the trendy places in New York, taking lots of pictures and posting them on social media. Facebook was starting to get very popular, and they got noticed. Some people wanted to hire me to shoot their private events or fashion shows and post them.

From past visits, I loved the relaxed Miami lifestyle, the weather, the beaches, and what seems to be an endless stream of attractive people. After living for a decade in New York, I needed a change of scenery. I moved to Miami Beach and started capturing interesting moments when I was going out.

People enjoyed having their picture taken and loved how they came out!

In turn, they invited me to their next events! Everyone wanted to see these pictures, so I started a page on Facebook and posted the images and organized albums with each telling story. I called the page “FLASH LIFE” to evoke the flamboyant and extravagant lifestyle that these pictures were describing.

But, I always thought something was missing from still pictures.

They looked great, but they just didn’t capture what it really felt like to be there. Then, video equipment technology evolved to capture what was really going on at all these glamorous events, while not being intrusive. After buying one of these cameras, I started filming. There was nothing like it, not in Miami, not anywhere - the Facebook page took off from there and quickly passed 100,000 followers!

Q:

Flash Life looks like a very fast-paced and busy lifestyle for you. How do you keep fit and looking good?

amazing events, it’s easy to have fun even sober, with the added benefit of remembering everyone you meet and be fresh the next day. I highly recommend it!

Q:

What makes Flash Life extraordinary?

A:

A lot of people in South Florida hear about a new place by seeing one of our videos, which has made us the most influential social media page in Miami. I even had people tell me they moved here in part because of videos they saw on FLASH LIFE! Several videos have gone viral and have been seen by millions!

Just last week, we got more views and engagements - likes, comments and shares - than the mighty Miami Herald.

In fact, we are the only destination on the web with this collection of amazing events and lifestyle videos.

I don’t know of any other website or page around the world, from Paris to Ibiza, that shows you in one place what it’s like to go to the private parties, exclusive events and enjoy the music and art scene.

That’s why we’re thinking of expanding our unique concept around the world and are already talking to a few people. I won’t say much more about this at the moment!

Q:

What’s in store for the future?

A:

A:

When your job takes you out almost every night, you can’t last long without some discipline. I do try to run 3-4 miles, 5 times a week, usually on the boardwalk in

Miami Beach where I live. Then, I do weights for 20-30 minutes. I watch what I eat of course, but most importantly, I drink very little alcohol and most nights nothing at all.

When you are in good company at

Building on the success of our media platform, we are in the process of transforming FLASH LIFE into a full-service digital marketing company to help businesses in South Florida create engaging and interesting content to bring in new customers. We are also working on a smartphone app that will help you find the perfect place to go out, but in a completely new way that’s super intuitive! Finally, we are partnering with local designers to create a completely original and extremely sexy swimsuit fashion line. After all, FLASH LIFE is all about what’s sexy and exciting in Miami.

So stay tuned!

How did you get started in the business?

After being economically laid off from a company where I held export commercial functions for 10 years, I continued to go to clubs, restaurants and lounge bars to meet people and network.

There, some directors suggested I organize some events in Lyon and around. Then, since 17 February 2012, I had been requested by international companies, brands, professionals and media,

from Los Angeles to Hong Kong, regarding more than 300 events and experiences in France and abroad.

Tell us a bit about where you grew up?

I was born at the Minguettes in Vénissieux, a popular suburb of Lyon in France. Today, I live in Genas (25 km east of Lyon) near Lyon Saint Exupéry Airport and the “Groupama Stadium,” Parc OL from the Olympique Lyonnais, the

football (soccer) teams of which Jean Michel AULAS is the president.

Has this always been your passion?

My passions are to share moments of conviviality, practice sports, discover and taste wines and Olympique Lyonnais, the football/ soccer club.

I remain at the disposal seven days a week, 24 hours a day to some ambitious professionals with budgets who request these bespoke services: the organization of customized events, the creation of concepts-several artistic and business opportunities and partnerships during business, artistic, fashion/couture/ haute couture, sports, clubbing, international events in prestigious places (hotels, palaces and resorts, restaurants, lounge bars, clubs, private beaches, yachts, villas, etc.) in France and all around the world networking, branding, customized consulting and coworking -concierge service

What event really sticks out in your mind for which you were most proud or took the most effort?

I am very honored and pleased to collaborate with so many wonderful companies. DAMA Productions: damaproductionsinternational.com

Méphistophélès Productions & Press Office: http://www.mephistopheles.fr, https://www.facebook.com/ mephistophelesproductions, https://www.instagram.com/ mephistophelesproductions

Film Awards TV Hong Kong (FilmAwards.TV), Fashion TV, and be requested during

high profile international events such as the Cannes Film Festival with Miss Cannes Film Festival by DAMA Productions (DAMA Reality SHOW | Facebook), Red Carpet Celebrity Dressing Showroom by Méphistophélès Productions & Press Office, Branding Experience at the American Pavilion inside the international village of the Cannes Film Festival, the Monaco Streaming Film Festival, the Paris Fashion Week Haute Couture by Méphistophélès Productions & Press Office, Fashion Weeks, the Monaco F1 Grand Prix and the Monaco Yacht Show among others.

Who, or what, inspires you?

I am 44, in hypothyroidism since very young, ex-morbidly obese, weighing up to 175 kg, then having lost 100 kg without a gastric ring, neither bypass, nor s l e e v e .

According to me my daily

struggle is extreme.

I have invested and continue to invest in myself and overcome so many hardships (being aware that many are worse) already experienced. I have experienced many insults, judgments, discriminations suffered. So many people who did not see or knew

my potential, so much, I felt guilty, I doubted, I experienced failures, lost confidence in myself, but I’ve always tried, even very weakly, never to give up. And therefore, to go forward even if very slowly, being demanding towards myself, exposing myself authentically and showing by facts - my way of being.

I try to stay simple and humble, serene as I am, I simply live fully every moment of true life, the wonder of the moment shared, in action, availability, learning, the proposal of opportunities and the values to which I am faithful. I want to improve every day and remain determined, persistent, ambitious and ready to meet a new challenge.

According to me, only facts and references are significant.

What exciting things happening in 2021?

are

First, health is the key.

Please find below the experiences and events I have been requested: Consulting, Networking (CHAMPAGNE Roger-Constant LEMAIRE (champagne-lemaire. fr), among others), Red Carpet Celebrity Dressing Showroom

by Méphistophélès Productions and Press Office: Méphistophélès Productions and Press Office will present its haute couture designers in an exclusive Red Carpet Celebrity Dressing Showroom during the first edition of the Monaco Streaming Film Festival from 3 to 6 July 2021 and for the second time during the 74th Cannes Film Festival from 6 to 17 July 2021.

International Red-Carpet event not to be missed! http://www.mephistopheles.fr https://www.facebook.com/ mephistophelesproductions

https://www.instagram.com/ mephistophelesproductions

2021 from 22 to 25 September 2021

DAMA Life Experiences by DAMA Productions with FilmAwards TV during the 74th Cannes Film Festival from 6 to 17 July 2021

Experiences and networking during LuxePack Monaco 2021 from 27 to 29 September 2021

Experiences and networking during the Monaco Yacht Show

And many others!

An

EVENING to REMEMBER Maria Callas Monaco Gala & Awards

Presenting the revival of the legendary Maria Callas Gala in Monaco after 60 years by its President and Founder Mrs. Ioanna Efthimiou

Ioanna Efthimiou with dress creation from Sophie Couture by Your’s Monaco

Vassilios Apostolopoulos & Roy Danalis Apostolopoulou

Iris Vlachoutsikos Elena Kuszheleva ( Soprano )

W

ith great success, under the sounds of the Opera and glamorous guests, with first of all His Serene Highness Prince Albert II of Monaco and the brother of Her Serene Highness Princess Charlene of Monaco, who is also the Secretary General of the Princess Charlene Foundation, Gareth Wittstock was held. The first annual Maria Callas Monaco Gala & Awards, by its President and Founder, and famous Royal Artist Ioanna Efthimiou, in the iconic Salle Empire of the Hôtel de Paris in Monte Carlo, on 10 May 2021.

The event was held under the High Patronage of His Serene Highness Prince Albert II of Monaco.

The event was also supported by the Greek community of Monaco and the Greek Tourism Organisation. The inspiration of the event is the revival of the first legendary Gala that took place

in 1960, with the great opera diva Maria Callas enchanting the crowds with her unique voice inside the Opera House of Monte Carlo and in front of her close friends, Prince Rainier and Princess Grace of Monaco, and of course her great love Aristotle Onassis. The magnificent Gala included award presentations to outstanding personalities who have excelled in their personal work through different fields such as music, opera, sports, medical sciences, entrepreneurship, tourism, philanthropy as well as highlighting the work of Maria Callas.

The event began with the reception of the prince by the organizer Ioanna Efthimiou, who first guided him to the art exhibition of a well-known art gallery in Monaco represented by Iro Vachari - Kampani, and then personally introduced all the award winners of the event. Big names were awarded such as the internationally renowned singer Nana Mouskouri, the Monegasque young pianist Stella Almondo who

Stella Almondo

Stella Almondo and Ioanna Efthimiou

Ioanna Efthimiou & Pericles Ascotis

H.S.H. Prince Albert & Gareth Wittstock impressed the audience with her great talent, the well-known Greek soprano Elena Kelesidis, the world-famous tennis players Maria Sakkari and Stefanos Tsitsipas, the pioneers in the field of international entrepreneurship Elena Amvrosiadou, Vassilis Katsos and Nelly Katsou. From the medical field, the Rector of the Kapodistrian University of Athens, Greece Dr. Meletios Ath. Demopoulos, the infectious disease specialist Dr. Sotirios Tsiodras, the well-known businessman in the medical field Vassilios Apostolopoulos, Athenagoras Andriadakis with the Tourism Award, owner of a five-star luxury hotel unit in Crete Island of Greece, as well as Liana Sciurles for the work of highlighting Maria Callas in Greece, and the Archpriest of the Cyan Coast and Monaco Michael Seliniotakis for his charity work.

Ioanna Efthimiou welcomed the audience and referred mainly to Maria Callas, but also to the opportunity through this Gala for the strengthening of relations between Greece and Monaco where this idea aroused more interest from Prince Albert, who pledged to support this event to become a successful institution that will be held every year in Monaco. Greetings were also addressed by the active President of the Greek community of Monaco, Sophia Vachari Tsouvelekakis who actively helped in this event, as well as the Greek Ambassador for 2021, Kalliroi Danali-Apostolopoulou, who is always at the forefront of the effort to support actions that promote extroversion and the image of Greece abroad. This was followed by a meal of high gastronomic demands by the famous Chef Ioanna Efthimiou

H.S.H. Prince Albert with Ioanna Efthimiou

Athinagoras Andriadakis

Dr. Meletios Ath. Dimopoulos

Christos Fiotakis

Elena Kelessidi( Soprano ) & Ioanna Efthimiou

Mrs & Mr Carleton

Alain Ducasse, in the specially decorated spring space, and Art de la table with wonderful floral compositions by Marco Traverso - Monaco. This special decoration was the first presentation of the album “Opera Tables” by the well-known PR manager George Davlas, which takes you to unique places in the world inspired by the Opera.

Ioanna Efthimiou , H.S.H. Prince Albert of Monaco and Sophia Vacharis Tsouvelekakis

Vassilios Katsos , Nelly Katsos & Petros Machas

The event concluded with an opera concert by the great musicians, Stella Almondo (piano), Alexis Gournel (piano), and Elena Kuszheleva (soprano).

At the end of the event, all guests received a unique jewelry designed by jewelry designer Xaris Apergi, who has also created the Maria Callas ring exclusively for Her Serene Princess Charlene of Monaco. Co-presenter of the event was the Director of International Relations and Sports Diplomacy Peace and Sport, Iris Vlachoutsikou. The event was attended by prominent personalities, such as the President of Crem Louisette Azzoaglio, the Consul General of Greece in Monaco Petros Machas, the Vice Presidents of the Greek community of Monaco, Gregory Stasinopoulos and Gerasimos Marinis, the businessman Konstantinos Tsouvelekakis, the National Strength and Conditioning Performance Coach Christos Fiotakis, the Secretary General of the Princess Grace Foundation U.S.A. Brisa Carleton, Magda Kallitsantzi, Hulia Biren of SBM, Safia El Malqui in charge of Art Monte Carlo, the well-known model and businesswoman Victoria Silvstedt, as well as Véronique Alexandre of Your’s Monaco, Janet Xanthopoulos, Mary Maringhy, Pericles Askotis, and Emmy Livaniou/Zisiopoulou.

ARIES (MARCH 21 - APRIL 20)

GEMINI (MAY 22 - JUNE 21)

LEO (JULY 24 - AUGUST 23)

Family will play a more important role in your life now, Aries. That means any previous misunderstanding or chasm can be fixed and made better. The secret to your success is to approach others in an overly sensitive manner. You do not need to agree with them, but if you make them feel heard, it will go a long way. You are respected and others seek your approval, even if they do not admit that to you!

Future plans can be made more on your terms.

This is a good time to focus on your finances and future security, Gemini. It can be an emotional subject but now, not only do you have a fairly clear idea of what you need to do, you know exactly what to say and how to say it to make it happen. If money has been tight, things may loosen up. If you have not worried so much about it recently, you may discover even more reserves for yourself and loved ones. But, you have to look and put forth the necessary effort.

There will be moments that will make you feel like a cosmic force is leading you in a certain direction. Go with the flow, Leo, and use it to find greater calm and mellowness in your life. Destress and pull back if you can with more meditation or relaxation techniques. You might also consider volunteer work for a worthy cause that makes you feel happier and good about yourself. This is self-care time for you. The benefits that manifest this week can last for a long time.

TAURUS (APRIL 21-MAY 21)

CANCER (JUNE 22 - JULY 23)

VIRGO (AUGUST 24 - SEPTEMBER 23)

If you need to convince others of something important to you, find ways of reaching them on a more emotional rather than logical level. Taureans have some great ideas. Some are quite revolutionary and can bring careful and beneficial changes around you. So, plan your course of discussion, get others into your sphere and deliver your message. Who knows where this can go?

What is it about you that makes you so popular now, Cancer? Your charisma is high, and you may be feeling more festive and happier than usual. Do not waste this energy. Embrace the moment and enjoy being the center of attention. There are things you can do to make others around you feel special and loved. And it will be easy to accomplish. Use what you have to expand your social circle to meet and greet. You will sweep others off their feet!

If you have been feeling a little isolated (and who has not recently) this could be an excellent time to try to reach out and connect, or re-connect, with others. This can be done virtually, or in person, with great success. Any contact can give you an emotional boost and prepare you for a (new) normal in your social life. So do not be shy, Virgo. This can be a wonderfully fulfilling time where plans for the future can be made and started with friends.

LIBRA (SEPTEMBER 24 - OCTOBER 23)

SAGITTARIUS (NOVEMBER 23 - DECEMBER 22)

AQUARIUS (JANUARY 21 - FEBRUARY 19)

Zesty Sagittarians may find that their love life gets a boost now. You are full of romance and filled with optimism and are raring to get out there to make your moves. If you are in a love relationship, make the bonds stronger with emotional and physical comfort. If you are seeking a soulmate, use this time to reach out.

Others are attracted to you, and you may have a choice of who, when and where. The most important thing is to get out there!

If there ever was a time to just roll up your sleeves, buckle down and get things done, this is it, Aquarius. You seem ready to get to work. Not only do you have great reserves of energy and enthusiasm, you are also able to prioritize what needs to be done and will easily find others who want to help you out. So go forth and accomplish. Check things off your to-do list. Anything you do now will give you more free time to fully enjoy your summer.

SCORPIO (OCTOBER 24 - NOVEMBER 22)

CAPRICORN (DECEMBER 23 - JANUARY 20)

PISCES (FEBRUARY 20 - MARCH 20)

Expand your knowledge of a particularly interesting subject, Scorpio. It will not only open up your mind to new possibilities, it will take you out of any hum drum feelings and spark your imagination. Doing the same thing day after day has been wearing and might have sapped you of your enthusiasm. So, break out of your routine.

You may also want to plan a fun getaway or vacation. It has been too long, and you deserve a relaxing respite.

Relationships – whether business, friends, family or love - become much more important to you now, Capricorn. They can give you a clear sense of your place in the world and offer you security, life balance and comfort. So, see which ones need a little bit of tender loving care and find ways of balancing your needs with those of others. This is a time of outreach and assessment, so the future months are filled with support and connection.

Review what you really need from your career and see if you are on the right path, Libra. You can now carefully, and critically, survey the landscape and can make the best decisions as to what you need to do to get to where you want to be professionally.

Is a change of direction in your future? If so, you will find the emotional strength and support to do what you have to do. All roads can lead to success. All you have to do is navigate the signs.

Pisces just want to have fun. And, why not?

You feel particularly inspired and especially creative now. Follow your muse and try some new art forms that enable you to express yourself. Or plan the perfect party and get others to join in. Anything that you decide to do will spark your summer and lead to new ideas and fun adventures. Life has been too dull and stressful. Embrace this new optimism and verve to make your life more beautiful, artistic and enjoyable.

House

OF

By Society Magazine

Chanelle Chanelle Von Der Monaco, Founder of House of Chanelle

C

hanelle is a TV talent, fashion entrepreneur and nonprofit advocate.

The global agency/consultancy she founded has been called by many as “disruptive and unique.”

Chanelle closed her online high-end designer boutique and style/society blog in 2018 in favor of a global nomad style business model with more mobility and zero merchandise – digital, PR, influencer marketing, brand strategy, content and creation agency/consultancy. She has worked with some of the leading fashion brands, retailers and media/entertainment companies in the world. These include Vanity Fair, Saks Fifth Avenue, Prabal Gurung, John Varvatos, Rag & Bone, 7 for All Mankind, J Brand, Lululemon, J.Lindberg, Nicole Miller, Ella Moss, Hudson Jeans, True Religion, Scott Kay, Joe’s Jeans, Lucky Brand, Deloitte, Fox, Disney, Sony Pictures Entertainment and AT&T Entertainment Group.

When did you realize you were interested in luxury and fashion?

Since I was young. It was a natural draw to luxury and fashion.

From where do your influences come? Who inspires you to be your best?

My influence can come from anywhere at any time. It may be tidbits of information from different fascinating people at the right moment. It can capture you, inspiring you to make changes or act on impulse.

What is your typical day like?

I may not have a notion of the typical day – every day is different. Mainly, I focus on production work and external affairs during the early part of the week and internal tasks the later part of the week.

Can you tell us a bit about what you feel your greatest achievement was recently?

The greatest achievement is hearing from many saying the agency/ consultancy I founded is unique and disruptive. They have never seen anything like this! And, I have created an excellent brand. The agency/ consultancy has also attracted talents from top institutions.

What is in store for us next from the House of Chanelle?

I cannot disclose everything, but a couple of things coming are futuristic and entertainment related.

Our international capacity will help brands with their new market entries!

http://houseofchanelle.com/

Jason Geller, JMediaHouse Founder

VISION & VALUES

Geller started JMediaHouse with a vision to work with clients who share the same values and beliefs in building brands using strategic messaging and positioning within the media.

JMediaHouse serves a variety of clients in various industries such as health and fitness, food and beverage, spirits, luxury goods, men’s fashion, health tech, media, sports, etc. I had the opportunity to chat with Jason… https://jmediahouse.com/

By Christian Shane Dougherty Tell us a bit about where you grew up?

Have you always been interested in PR? First, I have to say this is very strange to be the one being interviewed because I am always the one guiding my clients through these. So, thank you for the opportunity. I grew up in Cherry Hill, NJ, a town right outside of Philadelphia. Cherry Hill was about 20 minutes from Philly and an hour and a half from New York City, which is where my public relations career began. Public Relations was never on my radar as something I wanted to do as a career. My dream was to play professional tennis, but after playing in college, I quickly realized there was a whole other level that I was just not able to compete. After graduating from college, I moved to NYC with a degree in business and a focus on finance. I figured I would work in the financial sector, which wasn’t very appealing to me. I ended up living down the hall from Jai Rodriquez, one of the stars of the popular TV show, Queer Eye for the Straight Guy. Jai and I became friends, and he hired me as his assistant/business manager, which is where I was first introduced to public relations through his own publicist at a company called Big Machine Media, which now goes by the name of Big Machine Agency. The rest is history.

It’s been a challenging time. How do you keep ahead of the game and grinding?

Yes, this past year has been challenging for every industry and PR is not an outlier. I am thankful that we have incredible clients who were able to “duck and weave” with us throughout the pandemic and find creative ways to garner great press for their businesses. Public Relations in and of itself is a grind, in a good way. Every day takes on a new and different challenge which keeps things fresh, and therefore it makes “grinding” fun in a way.

We have been very fortunate to be able to grow JMediaHouse throughout the pandemic with current and new clients looking to better build back in their respective industries.

What keeps you motivated to keep the machine going? Has any one person(s) inspired you?

Well, to be completely honest, I am motivated by my clients. We work with a very wide-ranging clientbase who are mostly entrepreneurs with early-stage businesses very similar to my own. We are all very much cut from the same cloth and have goals we’d like to achieve. I see how passionate they are for

their own businesses, and that they will stop at nothing to build something special and successful.

They keep me motivated day-in and day-out.

This may sound cliché, but my wife Amy has always inspired me. We have known each other since we were kids, and she knows me better than anyone. Starting your own business when having a family is not for the faint of heart, and she has always had my back when things got tough. She was a guidance counselor at an NYC high school for many years and had HUGE responsibilities for her students - 200 of them! Parents think helping their own kids get into college is hard - try doing it for 200 kids. While doing that, we also had two of our own children, so make that 202 kids for which she was responsible. She is definitely the driving force behind my desire to work hard every day.

Explain that moment you decided to branch out on your own.

I had been thinking about going out on my own for a while. Doesn’t everyone? Being my own boss was always something I had imagined but never thought would happen until about four years ago. I was working at a PR agency at the time and regularly had past clients calling and asking if we could work together. While I was excited by the opportunity to bring new business to the agency, we had a fee structure that wouldn’t allow for it, i.e. the potential clients didn’t have huge budgets to spend on public relations, but they had budgets.

After the fifth or sixth call, and turning them away because of fee differences, I thought why don’t I start my own PR agency, so I did, and that’s when JMediaHouse came to fruition.

What are your plans for JMediaHouse in 2021 and beyond?

The first quarter of 2021 has been great. I think a lot of it has to do with the country seeing a light at the end of the tunnel in regards to the pandemic.

Businesses that have been in a “holding pattern” for the past year are beginning to ramp up and start talking about how they were able to pivot and are now coming out on the other side. We are starting to hire new team members as we continue to grow. The plan for 2021 is the same as it’s been in previous years – continue to keep our clients as the main priority and help them grow through the media. If we keep that approach, I am confident that JMediaHouse will continue to grow at a steady pace throughout 2021 and beyond.

VEGAN Lifestyle

What is a vegan lifestyle?

When we talk about veganism, many people hear the word “diet” as part of the overall conversation. After all, one of the most well-known aspects of the vegan lifestyle involves not eating meat or animal by-products.

However, by centering diet at the soul of the conversation, we might be doing a disservice to vegans. There’s far more to the veganism ethos than simply controlling what one puts in his or her mouth, and ignoring those facets of the vegan lifestyle denies its power.

The Vegan Society defines the vegan lifestyle as “a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”

That’s pretty comprehensive.

Vegans lead with intent. They do their best to create a world, however small, in which no animals are harmed in service to humans.

And it goes far beyond diet.

If you’re thinking about going vegan or if you already consider yourself a vegan, it’s important to understand why you make specific choices as a consumer and human and why you choose to avoid things that other people consider commonplace.

Vegans have been behind many of the protests that lobbied against circus acts and other entertainment venues that force animals to perform for human entertainment. A circus has nothing to do with diet — unless you count popcorn and cotton candy — but everything to do with animal welfare.

No, you don’t have to become an academic scholar, nor do you need to tell everyone you meet about your vegan lifestyle. However, part of those movement involves living your values.

Instead of just expressing them, you demonstrate them through what you do and choose not to do.

Animals forced to perform for human entertainment often show no signs of enjoying the work or wanting to perform. Consequently, the trainers have to use pain to evoke the desired response from the animal.

Let’s take a deeper look at the vegan lifestyle and what it truly means to those who practice it.

The vegan lifestyle involves actively avoiding any practice that damages animal welfare or subjugates animals for our benefit as humans.

Three Stories In One

By Christian Shane Dougherty

We took our life savings to start making tequila - it wasn’t much, but we made it count. Continuing in co-founder Monica’s Grandmothers’ footsteps, we created an agave spirit perfect for us. We figured if it was our favorite, the world might agree. https://www.siempretequila.com/

There’s nothing in the world like a great tequila! Alex Lacroix’s story is one of inspiration, dedication and passion to make Siempre Tequila a huge success. I was lucky enough to spend some time chatting.

Siempre Tequila Founder Alex Lacroix and Co-Founder Monica Sanita

Alex, how did you become interested in tequila?

the wrong crowd shape your present situation?

I always believed in drinking good tequila in my younger years. And, eventually ending up in an advertising art director position which introduced me to Monica. Tequila is in her blood - her grandmother, and greatgrandmother made mezcal. We started the company in 2015 with 150 cases in Ontario, Canada.

I am motivated by the dark state I was in and never wanting to return. There is always an opportunity for a way out. I was arrested on 27 charges related to firearm possession in Canada.

Unfortunately, the environment drew me in, and it is tough to see a way out when you’re that deep.

Growing up in Ottawa, I had a wonderful mom. My dad passed away when I was three – my mom worked three jobs to raise me.

But, at some point, I just ended up in the wrong crowd.

How do business?

you

market

the

I was inspired by my grandfather – just building relationships, shaking hands and talking to people understanding their needs.

We travel from state to state and make every town our home. It’s tough with the pandemic, but we manage.

How did your past experiences with law enforcement and

Where is produced?

the

tequila

It is made in the town of Tequila a town in Mexico’s western state of Jalisco. Tequila is a slang for “work” and folks would stop in this town in the 1700’s for a drink – dubbing

it “Tequila Town.” We have a Plata, Anejo and Reposado, all which use volcanic spring water that flows from the Volcan De Tequila.

What can we see from Siempre in the near future?

We started in California. Now, we are in 17 states, and expansion has increased along with signing with a national distributor for a new roll-out strategy. We look forward to catering to every demographic.

Final thought.

Our overall goal is to try to educate folks that grew up (or growing up) in the same environment as I did. You don’t need to go down that same path, make the same mistakes to realize there’s another world out there! It’s never too late - work a bit harder and the results are phenomenal.

LORD OF LORDS MOVERS AND SHAVERS The Design House of Killigrew, Cardinham and Killigrew LLC, are purveyors of fine gentleman’s shave products and curated accessories, as well as promoters of the extraordinary and the affluent lifestyle from polo, steeplechases, wine, luxury spirits, sailing and travel. The company hand crafts exceptional patented shave kits, straight edge razors, fashion accessories for gentlemen, handmade after shave balms and shave soap, beard oils, and also offers an extensive collection of personalized shave kits, unique groomsmen gifts, curated accessories, polo and equestrian inspired bracelets. The company uses the finest oils and butters in its luxurious after shave balms and shave soaps and offers personalized custom shave kits with six different fabric liners and 12 different scents. Lord Killigrew, the figure head and inspiration of Cardinham Killigrew, is the 9th great grandfather of designer and owner, Steven C. Funk.

By Christian Shane Dougherty

What was your initial interest in shave products, and did you have investors to assist in the start-up?

I am an engineer by trade, so I am always dissecting things to either find solutions or new ways to design things. I had always been into fine men’s shave products and skincare, so I simply decided to make my own. I looked at ingredient sets for the finest shave balms in the world and noted all their ingredients. After this, I researched basic lotion recipes. I then researched oils and butters and what they do to your skin. After selecting the best and most beneficial oils and butters and comparing them to ingredient sets of the world’s best brands, I developed my own recipe. It was silky, creamy, did not leave an oily residue, and absorbed quickly.

Best of all, I left out all the crazy chemicals and focused on the best ingredients for the skin. I had really just made this for myself. So, I gave the rest away.

People simply loved it.

I figured what the hell, I will make a little company and do festivals and fairs. At this point, I was in for about $187. I made some bath salts and soaps to go along with it and started working festivals. I sold out at almost every show, once on the first day of a three-day festival I was sold out. I arrived home at 11:00 PM and worked through the night to create more of everything. We barely made it through the weekend. It was, however, a lot of work making

very little, so I decided to add a higher margin item. I developed a wooden shave kit box and loaded it with just off the shelf items. My thought process was if I can just sell maybe one or two of these each show, that makes my costs, and the rest is cake. I made five. The first day of the next festival, all five were sold within two hours. I revamped the company just around shave products. I added shave soaps, hand mixed colognes, etc. I designed wooden boxes and contracted with companies to make them.

I even had companies making various razors, straight razors, and manicure tools; now I still make all the balms, soaps, colognes, and finish the boxes in my studio. I received a patent on my box design, developed literature around it with revenue from the fairs. Once I went online it exploded.

I have shipped to approximately 19 countries and just about every state.

These became huge as groomsmen gifts and evolved from there. Everything was funded by me with cash from sales.

From where do you pull your motivation?

I really am inspired by old world Europe, fine boutiques and a gentlemanly lifestyle. I built the brand around that, sort of an old school Englishman.

That is when began playing polo. I used my company and the sport of polo to promote the brand and its lifestyle. Then I started polo just to live that lifestyle further.

Cardinham Killigrew aka Steven C. Funk, The House of Killigrew and Patriot Wines CEO

If we are sitting here a year from now celebrating what a great year it has been for you, what achievement would we be celebrating?

I would say something as refining the process to the extent that I was able to spend less time working into the wee hours of the morning and more time with friends and family. Efficiency is the goal now, while maintaining quality and sanity.

What obstacles have you overcome to get where you are today?

Sort of ties into the above. As any entrepreneur knows, family friends, free time, stress, are all casualties of being a business owner. Benefits, yes, but it does take its toll. Luckily, my wife supports me and every hair brained idea I have. She is a true saint and has given up a lot to support me. I could not have succeeded without her.

Tell us a little about the winery and any future plans.

My passion has been wine making for about 20 years. Yes, I know, home winemaking, awful, but this is not the crazy neighbor’s wine.

I have worked on making the finest wine for almost two decades.

I do not just do what most people practice and toss some juice in a jug and bottle in in a month. I work from grapes brought in from California and Italy. I follow strict practices of pressing and fermenting, and then I blend and age in oak barrels for a year or more. If you ask anyone that enjoys my wines, they will tell you they are some of the best. Easily, my wines compare to $30 to $75 wines, and I make them in more of an old-world style. A couple years back, I met a great friend named Chris. I was helping him learn the art of wine making, and we hit off a great friendship. I count him now as my best friend. He grew as a wine maker, and I found companionship in the art of fine wine. He knocked around the idea of starting a boutique winery and went from there. The winery is called Patriot, and it is an old-school winery that plays on colonial America and the American revolution, telling stories of locations, battles and people. It is a great concept that not only makes amazing wines but tells a story of the country in the process.

As for the near future, I am working on both companies, as well as starting a clothing line. And, of course, playing lots of polo!

www.cardinhamkilligrew.com www.patriotwinespa.com

A

t Celerier’s Cellar, we believe in simply sharing the best wines on the planet with our clients. We do much of our work “old school,” and that means working hands on with the best French wineries and vineyards to offer a folio of hand-selected, fine French wines.

You will find the best French growers are represented here at Celerier’s Cellar, and that translates into our wine list that, up until recently, would only be available to professionals and the finest restaurants in the United States. Now these curated French wines are available to you at Celerier’s Cellar online.

How did this business come about?

​With my wife Maggie, who is a Pennsylvania native, we lived in Paris and its burbs for 10 years. On our off time, we would visit Bordeaux, my native region, and spend time discovering new vineyards recommended by friends and family.

Over the years, we created solid friendships with vintners who operate their family estate for multiple generations. Their care, craftmanship and humble prices are still impressive.

Little by little, some of them voiced an interest into exporting to the USA while being very cautious. They wanted to work only with people they trust.

Motivated by family reasons, we ended up moving to the States. We decided then to start operating in the Lehigh Valley as importer and wholesaler for the restaurant industry in Pennsylvania. Six years later, we are now also producers after teaming up with our biodynamic vintner, Maison Arnaud Boue in Burgundy.

Our wines can be found at celerierscellar.com (delivery

only for PA, DC, FL and soon CA, OR, NV), ​and we always visit the wineries to check their process and farming techniques before working with them.

What main factors do you take into consideration when choosing wine?

​ t Celerier’s Cellar, we believe that A wine is an art, and art is the extension of its artisan. Knowing the family that crafts the wine is the primary aspect. Above everything else, in the beginning, we choose the vintners we want to work with over their wines.

After spending time on the vineyard, dedicating ourselves to check the farming methods and vinification processes, we select wines that could answer the need for our clientele (restaurants and direct customers).

We bring samples back to the USA and host a blind testing for 30 to 50 people from the restaurant industry: Sommeliers, managers, owners, chefs, etc. Who else better than a restaurant expert could define how unique and valuable a wine is? And, the funny part is that 90% of the samples we believe will appeal to them are picked.

In your opinions, what are the biggest faux pas that customers tend to make when ordering and drinking wine? ​ ere are two habits that could be Th counterproductive.

The first one is related to purchase solely based on ratings. These reviews are very helpful when you start your journey to discover wine. However, when experienced enough, they should not be essential anymore. Some reviews also provide good rating as a purchasable service. The best way to discover wine is to taste them, go to a restaurant and have the sommelier’s recommendation. Discover them with your friends or wine tour - be proactive about it.

When it comes to the second one, I call it the “Amazon Syndrome.” People are ready to pay more money overall if it means that delivery is offered. People would be ready to pay $25 on a wine that could be found for $15 with an extra $2-$3 for shipping somewhere else, if that means delivery is offered.

Shipping is never free - it is included.

That is completely different.

As for choosing wine, be proactive, compare prices online and take all parameters in considerations, not just what is free.

If you could only drink one wine for the rest of your life, what would it be? ​ is is probably the toughest question to Th answer!

To my heart, all the producers and the wines we carry impersonate what I would like to drink all my life.

If I have to only pick one - dang, that is hard!

Let us go for https://celerierscellar.com/ collections/red/products/maison-arnaudboue-gevrey-chambertin-2017 Only 75 cases were made of this Pinot Noir from Burgundy, following the biodynamic farming techniques. It is mind blowing.

What is THE most underrated wine on the market right now?

I will answer about the most underrated REGION of France There are millions of labels. It is impossible to do justice to each and every underrated one.

Languedoc is a region that suffers from bad reputation. While it was, throughout the medieval age until mid19th century, one the highest rated regions thanks to a fantastic terroir that brought very high standards and therapeutic wines (Fitou, Saint Chinian and Faugeres for example).The start of mass production lowered the overall quality. Branded as industrial and low-quality products, Languedoc is having a hard time stepping away from that mark. We have witnessed a lot of wineries working with sustainable, organic and biodynamic techniques.

It is a reasonable yield, high quality product, yet still very affordable because of a century old misbehavior.

If you really want to be astonished, try the most underrated red grape from the most underrated region: Merlot from Tour de Gatigne. It tastes like an expensive Merlot from the Bordeaux Region - high tannins and structure, round flavors and a long lasting finish. www.celerierscellar.com

www.celerierscellar.com/collections/ red/products/la-tour-de-gatignemerlot-2017

d e a n d i g i t a l . c o m

essen

nce

AVAILABLE FOR ASSIGNMENT PHOTOGRAPHY WORLDWIDE 302.655.7193