4 Main Logo 6 Logo Anatomy 8 Clear Space 10 Minimum Sizes 12 Alternative Uses 14 Unauthorized Uses 16 Color Palette 18 Typography 20 Business System 22 Applications 24 Brand Extensions
Section GREYHOUND
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Greyhound’s new logo was inspired by connectivity and movement, which can be felt through the lines that form the “g”. The logo’s lines are active as they seem to run in various directions, over and under the circle emblem it sit on top of. These can represent pathways, streets, direction of travel, and points of connection. The “g” lettermark sits in a circle that encompasses the new, holistic service Greyhound now offers to its customers.
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GREYHOUND Main Logo
Main Logo GREYHOUND
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90°
45°
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GREYHOUND Logo Anatomy
Greyhound’s new logo should work across all media types and at various sizes. There are two main styles for the logo and the use is dependent on the environment that it appears on.
Logo Anatomy GREYHOUND
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Let it breathe. The Greyhound logo needs space in order to preserve its integrity and intended visual impact. The clear space around the logo is an important part of its design.
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GREYHOUND Clear Space
X
X
X
X
X
X
X
X
X
X
X
Clear Space GREYHOUND
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Maximum and minimum sizes ensures that the Greyhound logo reproduces legibly in any format.
The Greyhound logo is flexible at large sizes and can easily be applied to applications including transportation trucks, billboards, and large signage.
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GREYHOUND Sizes
Sizes GREYHOUND
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To ensure the correct use of the Greyhound logo, alternative logo examples for reverse and black and white options are provided.
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GREYHOUND Alternative Uses
Alternative Uses
GREYHOUND
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To ensure the integrity of the Greyhound logo, there are a number of things that should never be done to the logo. A few examples are provided here but this does not represent all the unauthorized uses for the logo. To be safe, only do what is clearly stated in the brand guidelines and reach out to our marketing department with questions. Never do the following to the Greyhound logo:
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GREYHOUND Unauthorized Uses
Combine the lettermark with letters to spell out a word
Put the logo on a busy background or background with low contrast
Add drop shadow
Display the lettermark with out the circle
Apply outlines
Fill the circle with an image, patter, or non-approved color
Do not use colors that are not approved in the style guide
Change the shape or composition of the logo
Unauthorized Uses GREYHOUND
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Greyhound’s color palette consists of three primary colors.
Greyhound’s color palette consists of three primary colors.
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GREYHOUND Color Palette
CMYK
CMYK
CMYK
90 84 38 30
80 24 37 1
64 1 48 0
RBG
RBG
RBG
46 57 89
33 148 158
84 189 158
HEX
HEX
HEX
#2D3359
#21939E
#54BC9E
Pantone
Pantone
Pantone
19-3939 TCX
7712 U
338 U
Color Palette GREYHOUND
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Greyhound uses two fonts: Nevis Bold and the Noto font family. Nevis Bold is used in the Greyhound’s logo, quotes, taglines, and as headers in all of the company’s typographic uses. The Noto font family will be primarily used for body copy and captions.
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GREYHOUND Typography
Typography GREYHOUND
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In all of Greyhound’s business applications, the logo is an important and necessary part of the design. Greyhound has a standard business stationary that can be requested from headquarters as well as other items including the official shirt.
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GREYHOUND Business System
Business System GREYHOUND
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1. Delivery Uniform - Shirts and hat 2. Car decal 3. Signage and Advertising
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GREYHOUND Applications
Applications GREYHOUND
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EXTENSION:
Mail Delivery Systems
Greyhound will expand its services to include a mail delivery systems beginning in a few select cities. Stemming from its on-demand ride share service throught the mobile application, Greyhound will use an intricate network of couriers to get our customer’s mail, parcels, and delivery needs taken care of. The network includes a standard mail service that works with the U.S. postal service, alleviating much of the stress and wasted time spent packaging and waiting in lines at the post office. Our service includes same-day pick up from your business, packaging services, and online postage sales. In addition, Greyhound will offer both small and large parcel pickup and drop-off from your business to any address within the designated city limits of our system. Eco-friendly options are available through our short-distance and bike services.
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GREYHOUND Extensions
Extensions GREYHOUND
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EXTENSION:
Party Transport
For businesses that do off-site meetings and events, or for holiday parties and summits, Greyhound offers party transport services. This service is available for transport to and from your business to the designated location for groups up to ten people, and can be upgraded to include home drop-off within the designated city limits of our system. Your business can choose from hourly shuttle services or have a fleet of Greyhound cars on-demand during your event. Greyhound also offers a ride reminder system that notifies you on your phone or wearable device when your ride is ready. This system also allows you to pre-set a pick up time so you don’t have to wait out on the curve for your ride.
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GREYHOUND Extensions
Extensions GREYHOUND
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EXTENSION:
Travel Accessory Line
Caught in the rain with no umbrella? On the road but need a thumb drive or mobile device charger? Worry not! To make your travels with us as comfortable as possible, Greyhound now offers a line of travel accessories available for purchase on our app. Available on a select number of on-demand ride shares, Greyhound’s line of travel accessories will be available for purchase on the Greyhound app. that can be claimed during your ride. A select number of driver will have a inventory of these accessories and you can request for an on-demand ride share that currently has the accessory you need on hand.
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GREYHOUND Extensions
Extensions GREYHOUND
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