Corporate identity
Corporate Identity
Univar Signature Identity Signatures
At the heart of corporate identity are a few basic elements: logo, colors, fonts. They serve as a starting point for solving any problems of design. This guide - an instruction manual of style. It allows you to monitor compliance with the standards developed, which will be dealt with employees, designers and printers. Outlined here are the rules to help them do the job correction understood and qualitatively.
Corporate Identity
Univar Signature Clear Space and Minimum Size
A Signature A1 A2 A3 A4 A5 A6 A7 A8
Identity Signatures Clear Space and Minimum Size Corporate Colors Corporate Colors Color Configurations Incorrect Uses Typography Typography
B Stationary B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14
Letterhead Fax cover sheet Business card 1 White Business card 1 Black Business card 2 White Business card 2 Black Envelope White Envelope Black Envelope C4 White Envelope C4 Black T-shirt Woman Purple T-shirt Woman White T-shirt Man Yellow T-shirt Man Grey
Corporate Identity
2W Signature Identity Signatures
A1
Identity Signatures The 2W Entertainment identity can be configured only vertically. Each signature is made up of two components: the symbol (2W) and the logotype (Entertainment). The signatures are the most important elements of the 2W Entertainment identity system.
They are carefully designed to create a balanced configuration to highlight the logo. It is important to apply these signatures properly and consistently across all media
Application To ensure high visibility and an uncluttered presentation, always maintain clear space around the Univar signature. Determine each signature’s clear space by measuring the height of the “U” or “R” in the logotype.
Symbol Signature
Logotype
Corporate Identity
2W Signature Clear Space and Minimum Size
A2
Clear Space To ensure high visibility and an uncluttered presentation, always maintain clear space around the signature. Dete mine each signature’s clear space by measuring the height of the symbol in the logotype.
An area equal height (“x” in the diagrams below) should be kept clear on all sides of the signature. Note that the clear space will change depending on the size of the signature.
Height of Symbol in Logotype = x
Minimum Size It is important that all parts of the identity can be easily read in every application. For this reason, the signatures should not be reproduced at sizes any smaller than those specified below.
0.75" (15mm)
2W Signature Corporate Colors
A3
Corporate Colors
2WYellow
2WPurple
Corporate colors, carefully applied, will impart a consistent look and feel to all 2W Entertainment communications.
2WGrey
Corporate Identity
Never substitute different colors for the corporate colors.
Corporate Identity
2W Signature Corporate Colors
A4
Corporate Colors
Note: Always refer to the PantoneÂŽ color swatch books when specifying ink colors. Always consult your printer regarding recommendations for the most accurate reproduction of builds and mixes of the brand colors.
2WGrey
Pantone 419C C72 M65 Y65 K72 R34 G34 B34
2WPurple
Pantone 213C C2 M98 Y24 K0 R234 G29 B118
2WYellow
Pantone 803C C0 M6 Y97 K0 R255 G233 B0
Corporate Identity
2W Signature Color Configurations
A5
Color Configurations The Univar signatures can be used in the color configurations shown below.
Full color Corporate Signature on a white background.
Full color Corporate Signature on a grey background.
Monochrome color Corporate Signature on a white background.
White color Corporate Signature on a multicolor background.
Corporate Identity
2W Signature Incorrect Uses
DO NOT USE
A6
Corporate Identity
2W Signature Typography
A7
Corporate Colors Typography plays a major role in shaping a corporate brand. To help create a consistent identity for all printed and electronic materials generated by 2W Entertainment,
a standard family of typefaces has been chosen for exclusiveuse in all media (marketing materials, corporate communications, business form, signage, web site, etc.)
ENTERTAINMENT
Corporate Identity
2W Signature Typography
Primary Typeface Harabara Mais Demo
ABCDEFGHIJKLMNOPQSTUVWXYZabcdefghijkl mnopqstuvwxyzя1234567890!?();:.
Secondary Typeface Getone-Bold Getone-Regular
ABCDEFGHIJKLMNOPQSTUVWXYZabcdefg hijklmnopqstuvwxyzя1234567890!?();:.
Getone-Light Getone-Light Italic Getone-Thin
ABCDEFGHIJKLMNOPQSTUVWXYZabcdefg hijklmnopqstuvwxyzя1234567890!?();:.
Getone-Thin Italic Getone-Ultra Light Getone-Ultra Light Italic
ABCDEFGHIJKLMNOPQSTUVWXYZabcdefghi jklmnopqstuvwxyzя1234567890!?();:. ABCDEFGHIJKLMNOPQSTUVWXYZabcdefghi jklmnopqstuvwxyzя1234567890!?();:. ABCDEFGHIJKLMNOPQSTUVWXYZabcdefghijk lmnopqstuvwxyzя1234567890!?();:. ABCDEFGHIJKLMNOPQSTUVWXYZabcdefghijk lmnopqstuvwxyzя1234567890!?();:. ABCDEFGHIJKLMNOPQSTUVWXYZabcdefghij klmnopqstuvwxyzя1234567890!?();:. ABCDEFGHIJKLMNOPQSTUVWXYZabcdefghij klmnopqstuvwxyzя1234567890!?();:.
A8
Corporate Identity
2W CLetterhead
Specification
Letterhead
Size 210 x 297
Please note all measurements are in mm.
Shown at 60% of actual size.
419C 419C - 10% 213C 803C
30
3
30
20
Color: Pantone速 Pantone速 Pantone速 Pantone速
B1
September 2, 2015 John Smith Street City, State ZIP Code
20
Country
Dear Name Surname, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
Font: Getone-Light Size: 9 pt Leading: 15 pt
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad sent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinci unt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat possim assum. Sincerely yours,
Name Surname
Font: Getone-Light Size: 8 pt Leading: 12 pt
Address Phone Fax
20
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com www.2wentertainment.com
Font: Getone-Light Size: 7 pt
Font: Getone-Bold Size: 8 pt Leading: 12 pt
Corporate Identity
2W Fax cover sheet
Specification
B1
Fax cover sheet
Size 210 x 297
Please note all measurements are in mm.
Shown at 60% of actual size. Color: Pantone® 419C Pantone® 419C - 10%
3
30
20
30
Fax cover sheet
Font: Getone-Regular Size: 12 pt
20
Font: Getone-Light Size: 8 pt Font: Getone-Light Size: 9 pt
To:
[Recipient’s name]
From:
Company:
[Company name]
Return fax no:
000 0000 0000
Fax no:
[Fax number]
Phone no:
000 0000 0000
No of pages:
[No of pages]
Date:
1 January 2003
Subject title
Font: Getone-Light Size: 8 pt Leading: 12 pt
Address Phone Fax
20
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com www.2wentertainment.com
Font: Getone-Light Size: 7 pt
Font: Getone-Bold Size: 8 pt Leading: 12 pt
[Sender’s name]
Corporate Identity
2W Business card 1 White
Specification
B3
Business card 1 White
Size 88 x 52 Shown at 100% of actual size.
Please note all measurements are in mm.
Color: Pantone® 419C Pantone® 213C Pantone® 803C 5
2
3
2
8
5
6
8
Address Phone
Font: Getone-Light Size: 6 pt
Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com
Font: Getone-Light Size: 7 pt Leading: 10 pt
www.2wentertainment.com
4
Font: Getone-Bold Size: 7 pt Leading: 11 pt
7
42
30,5
Corporate Identity
2W Business card 1 Black
B4
Business card 1 Black
Specification Size 88 x 52 Shown at 100% of actual size.
Please note all measurements are in mm.
Color: Pantone® 419C Pantone® 213C Pantone® 803C 5
2
3
2
8
5
6
8
Address Phone
Font: Getone-Light Size: 6 pt
Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com
Font: Getone-Light Size: 7 pt Leading: 10 pt
www.2wentertainment.com
4
Font: Getone-Bold Size: 7 pt Leading: 11 pt
7
42
30,5
Corporate Identity
2W Business card 2 White
Specification
B5
Business card 2 White
Size 88 x 52 Shown at 100% of actual size.
Please note all measurements are in mm.
Color: Pantone® 419C Pantone® 213C Pantone® 803C 5
2
3
2
8
6
8
John Smith
Font: Harabara Size: 14 pt Leading: 15,34 pt
5
job title Address Phone
Font: Getone-Light Size: 6 pt
Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com
Font: Getone-Light Size: 7 pt Leading: 10 pt
www.2wentertainment.com
4
Font: Getone-Bold Size: 7 pt Leading: 11 pt
7
42
30,5
Corporate Identity
2W Business card 2 Black
B6
Business card 2 Black
Specification Size 88 x 52 Shown at 100% of actual size.
Please note all measurements are in mm.
Color: Pantone® 419C Pantone® 213C Pantone® 803C 5
2
3
2
8
6
8
John Smith
Font: Harabara Size: 14 pt Leading: 15,34 pt
5
job title Address Phone
Font: Getone-Light Size: 6 pt
Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com
Font: Getone-Light Size: 7 pt Leading: 10 pt
www.2wentertainment.com
4
Font: Getone-Bold Size: 7 pt Leading: 11 pt
7
42
30,5
Corporate Identity
2W Envelope White
Specification
B7
Envelope White
Size 220 x 110 Shown at 55% of actual size.
Please note all measurements are in mm.
Color: Pantone® 419C Pantone® 213C Pantone® 803C 10
4
3
3
13
13
23
Address Phone Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com www.2wentertainment.com
Font: Getone-Light Size: 8 pt Leading: 12 pt 13
Recipient’s Name Recipient’s Title Company or Organization Street Address Seattle, WA 98101
120,3 Font: Getone-Bold Size: 8 pt Leading: 12 pt
Font: Getone-Light Size: 8 pt Leading: 12 pt
33
Font: Getone-Light Size: 7 pt
119,5
25
Corporate Identity
2W Envelope Black
Specification
B8
Envelope Black
Size 220 x 110 Shown at 55% of actual size.
Please note all measurements are in mm.
Color: Pantone® 419C Pantone® 213C Pantone® 803C 10
4
3
3
13
13
23
Address Phone Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com www.2wentertainment.com
Font: Getone-Light Size: 8 pt Leading: 12 pt 13
Recipient’s Name Recipient’s Title Company or Organization Street Address Seattle, WA 98101
120,3 Font: Getone-Bold Size: 8 pt Leading: 12 pt
Font: Getone-Light Size: 8 pt Leading: 12 pt
33
Font: Getone-Light Size: 7 pt
119,5
25
Corporate Identity
2W Envelope C4 White
Specification
B9
Envelope C4 White
Size 324 x 229
Please note all measurements are in mm.
Shown at 35% of actual size. Color: Pantone® 419C Pantone® 213C Pantone® 803C
10
5
3
30
30
Address Phone Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com www.2wentertainment.com
Font: Getone-Light Size: 8 pt
Font: Getone-Bold Size: 9 pt Leading: 13 pt
30
Recipient’s Name Recipient’s Title Company or Organization Street Address Seattle, WA 98101
3 Font: Getone-Light Size: 9 pt Leading: 13 pt
170
237
30
Corporate Identity
2W Envelope C4 Black
Specification
B10
Envelope C4 Black
Size 324 x 229
Please note all measurements are in mm.
Shown at 35% of actual size. Color: Pantone® 419C Pantone® 213C Pantone® 803C
10
5
3
30
30
Address Phone Fax Email
30 South Colonnade, London SW1H 7TS0 020 0000 0000 020 0000 0000 info@2wentertainment.com www.2wentertainment.com
Font: Getone-Light Size: 8 pt
Font: Getone-Bold Size: 9 pt Leading: 13 pt
30
Recipient’s Name Recipient’s Title Company or Organization Street Address Seattle, WA 98101
3 Font: Getone-Light Size: 9 pt Leading: 13 pt
170
237
30
Corporate Identity
2W T-shirt Woman Purple
T-shirt Woman Purple
B11
Corporate Identity
2W T-shirt Woman White
T-shirt Woman White
B12
Corporate Identity
2W T-shirt Man Yellow
T-shirt Man Yellow
B13
Corporate Identity
2W T-shirt Man Grey
T-shirt Man Grey
B14