Ad Campaign ideas

Advertising campaign ideas The Saint Louis Metropolitan Spay Neuter and Wellness Clinic

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Brief

Client profile

The Saint Louis Metro Politan Spay Neuter and Wellness Clinic is a non profit found on the purpose of establishing programs and policies that will decrease the number of unwanted dogs and cats euthanized in Saint Louis each year.

Campaign goal

The Saint Louis Metro Politan Spay Neuter and Wellness Clinic is a non profit found on the purpose of establishing programs and policies that will decrease the number of unwanted dogs and cats euthanized in Saint Louis each year.

Target Audience

Male & female, not restricted by age. Mostly low income families that do not have access to typical veterinarian practices on daily basis due to pricing or location. The reason they are not spay and neutering is due to cost, accessibility, low awareness of the benefits, haven’t gotten around it.

Media

Using low-cost media to address the audience with broad media coverage where they are most receptive to the message: bus shelters, public transportation, and radio.

Strategy 1 Urgency of over population

Strategy 2 Benefits for the owners

Strategy 3 Benefits for both the pets and the owners

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