CASUAL COMFORT SUITS SS20
INDEX STARBUCKS ORIGINAL BRANDVALUES............................. 4/5
DETAILCARDS......................................................... 28/29
STARBUCKSWEAR BRANDVALUES..................................... 6/7 INNERLINING INFORMATION................................. 30/31 TARGET GROUP..................................................................... 8/9 STYLE SHEETS....................................................... 32/45 CONSUMER PRICE LEVEL.................................................... 10/11 COLLECTION OVERVIEW....................................... 46 COMPETITORS: SISSY BOY ........................................................................... 12/13 SOTCH & SODA. ................................................................... 14/15 MOODBOARDS: TRENDS INSPIRATION.......................................................... 16/17 KNITTED SS20........................................................................ 18/19 TREND BOARD SS20............................................................. 20/21 SUSTAINABILITY..................................................................... 22/23 RANGE PLAN.......................................................................... 24/25 COLORCARDS........................................................................ 26/27
FULL-ON OUTFITS................................................... 47
Responsibility
ORIGINAL BRAND VALUES Secureness Warm feeling Unity Transparant Honesty Sustainability Recognizability Recognizable Valuable Responsibility Sociality Togetherness Diversity Acceptance Dignity
4
Secureness
Transparant
Diversity
Recognizability 5
STARBUCKSWEAR BRANDVALUES Personalization To enrich the experience Sustainability This is not a basic value of Starbucks but we want to include this in the value of the clothing brand.
Mono materiality (100% fabrics) Fair Trade
Trustworthy Good quality
Personalization 6
Sustainability
Trustworthy 7
TARGET GROUP 25-35 YEAR MIDDLE CLASS
COMFORTABLE QUALITY
8
SOCIAL
ADVENTUROUS
SPORTY
BUSINESS
MODERN
TIMELESS
9
CONSUMER PRICE LEVEL
10
STREET WEAR
LOW PRICE
HIGH PRICE
HIGH FASHION 11
COMPETITORS
12
- Accessible atmosphere radiates a total lyfestyle - Collection small in width, in depth often two choices per article - Many clothes hang, basics are folded, 20 pieces per m2 - Conversion= 30% - 3 employees, first they wait to offer help, but they do
offer a lot of service
- Average price: â‚Ź120 - Interior is different per store, the atmosphere remains
the same
- Blend fabrics, 45% woven / 55% knitted - A lot of cotton and polyester, mainly in basic colors - 4 tops per bottom - Sizerange: tops s - xxl, bottoms 29/32 - 36/34 - Production in India, basics in Turkey
Photographed at:
A-location, Magnaplaza, Amsterdam,
400 m2
13
14
- Exclusive and playful atmosphere - Not a wide collection, but a lot of choice in depth such as
different fittings, colors and prints
- Many clothes hang, basics are folded, 20 pieces per m2 - Conversion= 20% - Per department 4 employees, they are friendly and are
open to help, but they do not offer much service
- Average price: â‚Ź150 - Interior is the same in every store, this makes it recognizable - Blend fabrics, 60% woven/ 40% knitted - Lots of cotton, viscose and polyester, especially in bright colors - 3 tops per bottom - Sizerange: tops s - xxl, bottoms 28/30 - 38/36 - Production in China Photographed at: A- Location, Heiligeweg, Amsterdam 105 m2
15
TRENDS INSPIRATION In the concept phase we drew inspiration from future styletrends, such as oversized blazers and trousers: cropped pleat-front pants, shirt-collar jacket, suit shorts and sporty suits. The colorrange and innerlining is inspired by future color and printtrends for SS20. With an influence from the herritage of Starbucks coffee, the surroundings of the subtropics.
16
17
KNIT BOARD SS20
18
19
TREND BOARD SS20
20
BUSINESS IN PARADISE SS20 21
OUR SUSTAINIBILITY PLAN
22
THE SUSTAINABILITY IN OUR COLLECTION Mono materiality We use 4 types of fabric for our entire collection. We make sure we only use 100% vibers for the clothes in our collection so that the garments can be recycled after use. Origin Just like the original Starbucks coffee brand we use fair trade and fair products. Responsible measures such as safe, fair and humane working conditions for the protection of labor rights and the provision of adequate living conditions are required. As well as meeting the minimum wage requirements and tackling child labor / forced labor and discrimination is an obligation. Our production is located in portugal. Due to the shorter distance we reduce harmful emissions and therefore we have less impact on the environment. We also support our production factories so that they can grow and develop in the country of origin Personal value each item has a label with the name of the consumer embroidered on it. As a result, each item is very personal and we hope for a longer period of use by the consumer.
23
RANGE PLAN Image
24
Article group
B/ B+/ F
Article reference 100% CO
100% LI
Description
Basic Tea
B
TB-SS20-000
X
Italian Roast Blazer
B
TB-SS20-001
X
X
Slim-fit blazer
Italian Roast Trouser
B
BB-SS20-002
X
X
Slim-fit pants
Double Shot Blazer
B
TB-SS20-003
X
Long blazer with symetrical splits
Double Shot Trousers
B+
BP-SS20-004
X
7/8 Wide-leg pants
English Blend Blazer
B+
TP-SS20-005
X
Oversized double breasted blazer
English Blend Trousers
B+
BP-SS20-006
X
Midnight Blue
Space Grey
Milk White
Cappuccino Brown Icy Blue
Basic White
Innerlining
Basic T-shirt
X
Wide-leg pants
X
X
X
S
M
L
XL
XXL
Retailprice Euro's
X
X
X
X
X
90,-
X
X
X
X
X
220,-
X
X
X
X
X
140,-
X
X
X
X
X
250,-
X
X
X
X
X
170,-
X
X
X
X
X
245,-
X
X
X
X
X
165,-
English Blend Trousers
B+
BP-SS20-006
X
X
Wide-leg pants
X
X
X
X
X
165,-
French Roast Jacket
B+
TP-SS20-006
X
Collar jacket with buttons
X
X
X
X
X
230,-
French Roast Trousers
B+
BP-SS20-007
X
7/8 hig-waisted pants
X
X
X
X
X
150,-
Brazilian Stroll Jacket
F
TF-SS20-008
X
Zipper Jacket
X
X
X
X
270,-
Brazilian Stroll Trousers
F
BF-SS20-009
X
Track inspired pants
X
X
X
X
190,-
Gautamala Blazer
F
TF-SS20-010
X
Loose-fit Blazer
X
X
X
X
270,-
Guatamala Trousers
F
BF-SS20-011
X
Short pants
X
X
X
X
170,-
X
X
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COLORCARDS BASIC COLORS:
Midnight Blue SSB01
Space Grey SSB02
FASHION COLORS:
SEASONAL COLORS:
Milk White SSP04
26
Basic White SSB03
Cappuccino Brown SSP05
Icy Blue SSF06
PATTERN COLORS:
Violette SSI07
Blond SSI08
Melon SSI09
Starbucks SSI10
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DETAILCARDS Was label
STARBUCKS BUTTONS
4 cm
2 cm
blazers have this buttons with a starbucks logo in it.
2 cm
Made in Portugal 5 cm
2 cm
2 cm
5 cm
002
003
28
STARBUCKS WEAR 4 cm
All the other buttons on the blazers and pants in several colours
001
NAME
004
005
All the tops and bottoms have this label with the name of the buyer of the product in it.
All the blazers have this pockets on the side (not the fabric on the picture)
The French Roast Jacket TP-SS20-006 his this pockets (not the fabric on the picture)
The Brazilian Stroll Jacket F TF-SS20-008 has this pockets (not the fabric on the picture)
All the pants have this kind of pockets on the back (not the fabric on the picture) All the tops and bottoms have this zipper in black
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INNERLINING INFORMATION
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INNERLINNING
Innerlinning Patern:
Colors:
Colors for SS20:
Fabric for innerlinning: 100% PES Swatch:
31
Style name: French Roast Jacket Style article number: TP-SS20-006
Season: SS20
Price: 230,-
Size Range: S/M/L/XL/XXL
Fabric number: SS20T02 Fabric description: Sturdy fabric in a twill weave Composition: 100% CO Yarn: 100% PES Yarncolours: SSP05, SSB02, SSB01, SSF06, SSP04
Buttons:
1.
Number: 002 003 004 005
STARBUCKS WEAR NAME
Pieces: 11
Innerlinning: page 31 Fabric number: SS20T03 Fabric description: Supple fabric in a satin weave Composition: 100% PES
2.
Pieces: 1
Extra: None Zipper: None
Swatches:
Colourrange: Cappuccino Brown/Space Grey/Midnight Blue/Milk White
SSP05 SSB02 SSB01 SSF06 SSP04
Labeling:
32
1.
2.
Style name: French Roast Trousers Style article number: BP-SS20-007
Season: SS20
Price: 150,-
Size Range: S/M/L/XL/XXL Innerlinning: None
Fabric number: SS20T02 Fabric description: Sturdy fabric in a twill weave Composition: 100% CO Yarn: 100% PES Yarncolours: SSP05, SSB02, SSB01, SSF06, SSP04
Buttons:
1.
Number: 002 003 004 005
Pieces: 1 Extra: None Zipper: 1x fly zipper
Colourrange:
Swatches:
Cappuccino Brown/Space Grey/Midnight Blue/Milk White SSP05 SSB02 SSB01 SSF06 SSP04
Labeling:
1.
2.
33
Style name: Italian Roast Blazer Style article number: TB-SS20-001
Season: SS20
Price: 220,-
Size Range: S/M/L/XL/XXL Fabric number: SSW20T02, SSW20T01 Fabric description: Sturdy fabric in a twill weave, Coarse fabric in a plain weave Composition: 100% CO, 100% LI Yarn: 100% PES Yarncolours: SSP05, SSB02, SSB01, SSP04
STARBUCKS WEAR NAME
Buttons: 1.
Pieces: 9
Number: 002 003 004 005
Innerlinning: page 31 Fabric number: SS20T03 Fabric description: Supple fabric in a satin weave Composition: 100% PES
2.
Pieces: 1
Extra: None Zipper: None
Swatches:
Colourrange: Cappuccino Brown/Space Grey/Midnight Blue/Milk White
SSP05
Labeling: 1.
2.
SSB02
SSB01
SSP04
3.
100% LINEN
Made in Portugal
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Style name: Italian Roast Trousers Slim fit Style article number: BB-SS20-002
Season: SS20
Price: €140,-
Size Range: S/M/L/XL/XXL
Fabric number: SSW20T02, SSW20T01 Fabric description: Sturdy fabric in a twill weave, Coarse fabric in a plain weave Composition: 100% CO, 100% LI Yarn: 100% PES Yarncolours: SSP05, SSB02, SSB01, SSP04
Buttons:
Innerlinning: None
1.
Number: 002 003 004 005
Pieces: 1 Extra: None Zipper: 1x fly zipper
Swatches:
Colourrange: Cappuccino Brown/Space Grey/Midnight Blue/Milk White
SSP05
Labeling: 1.
2.
SSB02
SSB01
SSP04
3.
100% LINEN
Made in Portugal
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Style name: Double Shot Blazer Style article number: TB-SS20-003
Season: SS20
Price: 250,-
Size Range: S/M/L/XL/XXL
Fabric number: SS20T02 Fabric description: Sturdy fabric in a twill weave Composition: 100% CO Yarn: 100% PES Yarncolours: SSP05, SSB02, SSB01, SSP04
Innerlinning: page 31 Fabric number: SS20T03 Fabric description: Supple fabric in a satin weave Composition: 100% PES
STARBUCKS WEAR NAME
Buttons:
1.
Number: 002 003 004 005
Pieces: 10
2.
Pieces: 1
Extra: None Zipper: None
Swatches:
Colourrange: Cappuccino Brown/Space Grey/Midnight Blue/Milk White
SSP05
Labeling:
36
1.
SSB02
2.
SSB01
SSP04
Style name: Double Shot Trousers Style article number: BP-SS20-004
Season: SS20
Price: 170,-
Size Range: S/M/L/XL/XXL
Fabric number: SS20T02 Fabric description: Sturdy fabric in a twill weave Composition: 100% CO Yarn: 100% PES Yarncolours: SSP05, SSB02, SSB01, SSP04
Buttons:
1.
Innerlinning: None
Number: 002 003 004 005
Pieces: 1 Extra: None Zipper: 1x fly zipper
Swatches:
Colourrange: Cappuccino Brown/Space Grey/Midnight Blue/Milk White
SSP05
Labeling:
1.
SSB02
SSB01
SSP04
2.
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Style name: English Blend Blazer Style article number: TP-SS20-005
Season: SS20
Price: €245,-
Size Range: S/M/L/XL/XXL
Fabric number: SS20T01 Fabric description: Coarse fabric in a plain weave Composition: 100% CO Yarn: 100% PES Yarncolours: SSP05, SSB02, SSB01, SSP04
Buttons:
1.
Number: 002 003 004 005
STARBUCKS WEAR NAME
Pieces: 11
Innerlinning: page 31 Fabric number: SS20T03 Fabric description: Supple fabric in a satin weave Composition: 100% PES
2.
Pieces: 1
Extra: None Zipper: None
Colourrange:
Swatches:
Cappuccino Brown/ Space Grey/ Midgnight Blue/ Milk White Colournumbers: Labeling:
38
1.
2.
Style name: English Blend Trouser Style article number: BP-SS20-006
Season: SS20
Price: 165,-
Size Range: S/M/L/XL/XXL Fabric number: SS20T02, SS20T01 Fabric description: Sturdy fabric in a twill weave, Coarse fabric in a plain weave Composition: 100% CO, 100% LI Yarn: 100% CO Yarncolours: SSP05, SSB02, SSB01, SSP04
Buttons:
Innerlinning: None
1.
Number: 002 003 004 005
Pieces: 1 Extra: None Zipper: 1x zipper fly
Colourrange:
Swatches:
Cappuccino Brown/Space Grey/Midnight Blue/Milk White SSP05
SSB02
SSB01
SSP04
Labeling: 1.
2.
3.
100% LINEN
Made in Portugal
39
Style name: Gautamala Blazer Style article number: TF-SS20-010
Season: SS20
Price: 270,-
Size Range: S/M/L/XL
Innerlinning: page 31
Fabric number: SS20T01 Fabric description: Coarse fabric in a plain weave Composition: 100% LI Yarn: 100% PES Yarncolours:
Fabric number: SS20T03 Fabric description: Supple fabric in a satin weave Composition: 100% PES
SSP04, SSP05, SSF06
STARBUCKS WEAR NAME
Buttons:
1.
Number: 001 002 005
2.
Pieces: 1
Pieces: 9 Extra: None Zipper: None
Swatches:
Colourrange: Milk White/Cappuccino Brown/Icy Blue
SSP04
Labeling: 1.
2.
100% LINEN
Made in Portugal
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SSP05
SSF06
Style name: Guatamala Trousers Style article number: BF-SS20-011
Season: SS20
Price: €190,-
Size Range: S/M/L/XL
Fabric number/Name: SSW20T01 Fabric description: Coarse fabric in a plain weave Composition: 100% Linen Yarn: 100% PES Yarncolours:
Innerlinning: None
SSP04, SSP05, SSF06
Buttons:
1.
Pieces: 1
Number: 001 002 005
Extra: None Zipper: 1x zipper fly
Colourrange:
Swatches:
Milk White/CappuccinoBrown/ Icy Blue
SSP04
Labeling: 1.
SSP05
SSF06
2.
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Style name: Brazilian Stroll Jacket Zipper jacket Style article number: TF-SS20-008
Season: SS20
Price: €190,-
Size Range: S/M/L/XL
Fabric number: SS20T01 Fabric description: Coarse fabric in a plain weave Composition: 100% LI Yarn: 100% PES Yarn colours: SSP04, SSP05, SSF06
Innerlinning: page 31 Fabric number: SS20T03 Fabric description: Supple fabric in a satin weave Composition: 100% PES
STARBUCKS WEAR NAME
Buttons:
1.
Number: 001 002 005
2.
Pieces: 2
Pieces: 2 Extra: Zipper: 1x front zipper
Swatches:
Colourrange: Milk White/Cappuccino Brown/Icy Blue
SSP04
Labeling:
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1.
SSP05
2.
SSF06
Style name: Brazilian Stroll Trousers Style article number: BF-SS20-009
Season: SS20
Price: €190,-
Size Range: S/M/L/XL
Fabric number: SS20T01 Fabric description: Coarse fabric in a plain weave Composition: 100% LI Yarn: 100% PES Yarn colours:
Innerlinning: None
SSP04, SSP05, SSF06
Buttons:
1.
Number: 001 002 005
Pieces: 1 Extra: Drawstring, 17mm wide
Colours: SSP04, SSP05, SSF06
Zipper: 1x zipper fly
Swatches:
Colourrange: Milk White/Cappuccino Brown/Icy Blue
SSP04
Labeling:
1.
SSP05
SSF06
2.
43
44
Style name: Basic Tea Style article number: TB-SS20-000
Season: SS20
Price: 90,-
Size Range: S/M/L/XL/XXL
Fabric number: SS20T02 Fabric description: Very fine knitted fabric in a weft knit Composition: 100% CO Yarn: 100% PES Yarn colours:
Innerlinning: None
SSB03
STARBUCKS WEAR NAME
Buttons: None
Extra: None Zipper: None
Swatches:
Colourrange: Basic white
SSB03
Labeling:
2.
1.
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COLLECTION OVERVIEW
TOPS 1 - Blazers
Italian Roast Blazer Slim fit
Double Shot Blazer Long slim fit
French Roast Blazer Collar jacket
English Blend Blazer Oversized double breasted
Brazilian Stroll Jacket Zipper jacket
Gautamala Blazer Loose fit
BOTTOMS - Trousers
Italian Roast Trousers Slim fit
TOPS 2 - T-Shirt
46
Basic Tea T-Shirt
Double Shot Trousers 7/8 wide leg
French Roast Trousers 7/8 high waist
English Blend Trousers Wide leg
Brazilian Stroll Trousers Sweatpants
Gautamala Trousers Short
Italian Roast
English Blend
Brazilian Stroll
Gautamala
47