Initial Research Question: “What is good? - To what Extent does social responsibility impact on the role and function of illustration.” I am interested in exploring one of the following, evolving around the power of advertising within wester culture. • Beauty standards - comparing cultural perceptions. • Gender roles in Advertising. • Perception of woman in the media - sexist advertisements. • Gender Stereotypes - Gender as a social construct
How Beauty Standards vary between cultures. • Western cultures idea of beauty • How can perceptions of beauty differ so drastically?
21st Century’s changing perceptions of beauty. • Who/what dictates this shift in beauty standards? - New trends/styles/body shape • Do advertisements affect the public´s perception of beauty or do they act off of the public definition of beauty?
Challenging Beauty Expectations within the media
Extreme pressures of beauty in western culture. - Present Day.
Sexist advertisements & Gender Stereotypes • present throughout 20th/21st century • Sexist Aggression - modern ads
Advertisements challenging Gender Roles/Stereotypes
• Breaking gender norms with reversed roles in advertising. • Gender spectrum
Gender Specific Products • Female roles in Disney films • can gender specific products negatively impact a child's development?
Reversing Gender Stereotypes. • Gender neutral toys/imagery/products