Contents
Read about mix of patterns on page 40
10 HELEN MARLEN GIRL Multibrand shop Helen Marlen shows their new Spring-Summer collections 20 TRAVEL This summer’s eclectic destinations and what to wear when you get there
Colorful make up trend on page 96
26 ADVENTURE IN FASHION Let us travel through the jungle of a new ukrainaian brand’s showroom Prada details on page 5
36 THE TREND: PRINTS Leo, floral, geometric prints and even more. Check the trends of new season 42 GEOMETRY OF COLORS In a photoshoot for brand Pinko 50 THE TREND: ACCESSORIES What do you need to buy for a new seaon? Beret or wide belt? This articel will tell you the truth
Choose an outfit for your journey on page 23
ECLECTICISM IN FASHION More is more and less is a bore. In this issue we represent all the possible manifestations of eclecticism in fashion and life. We want to show you that eclecticism is welcome in any season and in any weather and any time of the year. Eclecticism is so diverse, that you cannot imagine.
51 THE TREND: SHOES What is a must have for shoes? You can find this information on this page 52 PRADA DETAILS Get a closer look at a new collection of Prada accessories 60 INTERVIEW Eclectic style and lifestyle of a blogger Lizzy Perridon 64 ART OF PATTERN A perfect mix and match of diverese types of patterns gathered here 84 PATTERN MIXING How to mix two types of patterns in one look? This editorial will tell you 94 THE TREND: MAKE UP On what you need to emphasize attention this season? Reed advices from this article 98 PASTEL ECLECTICISM Feel all the tender shades of ukrainian brand “the COAT”
Creative director Sophie Trunova
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Travel
This summer’s eclectic destinations and what to wear when you get there Where to go to:
Colorful Room Mate Luca in Florence, Italy Interior designer Lorenzo Castillo created a hotel that located in San Lorenzo district. Staying there you can explore the historical center of Florence. Castillo had some thought in this project with his use of bright colors, always with an eclectic mix of modern and classic A good example from Milan st street style: mix and match geometric prints with a red lipstick and black bag with a pair of sunglasses in the same
What to wear: Pattern mixing
Do not be affraid to mix the unmixing items. Choose an outďŹ t in contrasting colours like red with blue and white. With this look you will match the style of the hotel and to the variegated atmosphere varieg of Florence city
Clockwise : Shoulder bag M2Malletier Geometric print cropped trousers F.R.S for restless sleepers Stripe sock sneakers Fendi Round frame sunglasses Miu Miu 'Fly with Me' ring Gisele for Eshvi Ritual cropped checked cotton-blend wrap top Johanna Ortiz c
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Fendi Spring 2017 Ready-to-wear
Patterns and colors are everywhere
Where to go: Saguaro hotel in Palm Springs, USA Architects Peter Stamberg and Paul Aferiat used 12 vibrant tones found in wildflowers indigenous to the area all around the hotel. From balconies and patios to the lobby and guestrooms, no space has been spared! The color set follows the light spectrum, so it's as close as you'll get to stay inside a rainbow
What to wear:
Colorful color for pool&beach Best combination for a relaxation near pool or beach is a straw hat and raffia bag. Do not forget to pick up a multi colour swimsuit, so you will suit for any color of Saguaro hotel’s balconies
After pool time you can change swimsuits inspired by Bella Hadid’s beach day to a bright lemonade b summer outfit. Here are good examples from Coachella girls: off the shoulder colorful tops with high waisted denim shorts. For accssories the best variant is sunglasses and a leather belt. Also you can add some jewellery such as round earrings and a thin gold chain chain. If you do not plan to go out from the pool, you can add only jewellery as Bella did and continue to relax on deck-chair under colorful umbrella and sipping tasty lemonade (which unfortunately was not poured by Bella) From up to down: Virginie straw sunhat Maison Michel Leonard Mask round-frame gold-tone mirrored sunglasses Illesteva Printed cotton scarf Fendi Luna crochet-trimmed triangle bikini Kiini Panier large leather-trimmed raffia tote Balenciaga Hamptons suede espadrilles Manebi
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Where to go: Jardin Majorelle, Yves Saint Laurent House, Marrakech The Jardin Majorelle in Marrakech is one of the most visited sites in Morocco. It took French painter Jacques Majorelle (1886-1962) forty years of passion and dedication to create this enchanting garden in the heart of the “Ochre City” We amble along shady lanes, in the midst of trees and exotic plants of dreamy origin; we walk past refreshing, burbling streams and pools filled with water lilies and lotus flowers; we hear wafting through the air, laden with sugared fragrance, the rustling of leaves and the chirping of numerous birds who come here to take refuge; we stop, and the path turns unexpectedly, revealing a building with Moorish charm, with a hint of Art Deco, painted in astonishingly vibrant primary colours, glowing with an intense blue the artist perceived in the Atlas Mountains. We are soothed and ena chanted by the harmony of this luxuriant and vivid imagery, which issues a delicate summons to the senses, offering us a calming retreat near, and yet so far from the bustling city, sheltered from time by high earthen walls Outfit of the mistress of the house Slip on a silk dress with a velvet choker in the color of your bag and mules, and do not forget about the sunglasses to hide from the Moroccan sun. You will look like you just rushed out of the doors of your home (more precisely YSL’s house) and went about your important business
For a visit to the YSL house you can take an idea from Marta Lozano Pascual’s casual look: jeans with bicolor heels plus a blazer in multicoloured colou weaved texture and amusing fringes and beige classic chanel bag
From left to right: Baguette micro embellished leather shoulder bag Fendi Marisa ruffled silk-satin maxi dress Attico Vito square-frame gold-tone and acetate sunglasses Sunday Somewhere Crystal and feather-embellished suede mules Miu Miu Vix velvet, silver-plated and Swarovski crystal choker Dannijo
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Where to go:
Bo Kaap Cape Town, Africa
Stand out = choose red Best outfit for good photos with the background of the Bo-Kaap houses is one with different shades of red and accessories. Mix Gucci’s floral headband in the style of t traditional African hair accessories, with Fendi’s geometrical bag and Miu Miu’s retro print sleeveless top. To finish a look of course approptiate shoes for summer weather. With a bold red outfit you will stand out from the f coloured houses, so you are star of that african street
Bo-Kaap or Bo Kaap Cape Town is one of the most fascinating places in the Mother City. Home to the famous colourful cottages that are set high on steep cobbled roads, this area lies between Tamboerskloof and De Waterkant in the heart of the Cape Town City Bowl It is also known as the Cape Malay Quarter. With a long and interesting history, plenty of things to see and do and photographic opportunities galore, a visit to the Bo Kaap should be on everyone’s bucket list!
A stranger from streetstyle at New York Fashion Week shows how you can mix light and dark blue vertical lines on vivid red cardigan and burgundy skirt. For a bag she has chose a mini Fendi Pekaboo with a bag charm monster in the same color
From top to down: Bow-embellished printed cotton-poplin top Miu Miu Twisted jacquard headband Gucci Wool-blend pencil skirt Oscar de la Renta Spotted embellished shoulder bag Fendi Leather-trimmed fringed satin slides Marco de Vincenzo
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Where to go: Rainbow Mountains in Danxia Landform Geological Park, China The mountains are part of the Zhangye Danxia Landform Geological Park in China. Layers of di different colored sandstone and minerals were pressed together over 24 million years and then buckled up by tectonic plates. The formations were shaped into the flowing valleys after thousands of years of rain and wind, and the region has been listed as a UNESCO World Heritage site since 2010
If you want to be a more feminine traveller, you can pick up geometric patterned polyamide Prada khaki jacket and skirt. With a medium bag you can fit everything you need for a mountain tour. Wear sneakers or comfy boots for a long journey Comfy style for mountains
For this kind of pastime in China’s mountains you need a stylish and at the same time comfortable outfit, because you would walk a lot to see all these beautiful and multi-coloured naturally formed mi miracles. Combine green, red, blue shades with black accessories and you will perfectly harmonize with this magnificient natural background
From left to right: Race Runner leather, mesh, neoprene and suede sneakers Balenciaga Marilyn suede baseball cap Rag&Bone Embroidered leather backpack Fendi Striped jersey leggings Gucci Appliquéd satin-jersey bomber jacket Gucci
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Where to go: Missoni Hotel Edinburgh, United Kingdom Rooms come in ‘Petite’ (effectively singles), ‘Sign ‘Signature’ and ‘Deluxe’ featuring pale wood floors with statement rugs and calm simple colour schemes - primarily soft greys and white with the occasional pop of colour, making for a stylishly spartan look. Nespresso machines, complimentary newspapers and high-speed internet access are welcome inclusions. Bathrooms can be on the small side, but are colourful enough to wake the dead, with walk-in rain showers. Nine striking suites, individually designed by notable Scottish artists and designers (Hatti Pattison, Judy R. Clark and the Timorous Beasties) are delights of colour, wit and style
Shady Lady If you will come to Endinburgh for business or just as a traveller - you should definetly pick a look with an excellent combination of black&pink (also you will match to the hotel interior). For visiting hotel’s museums choose wide Etro paisley printed trousers with a Gucci jacket and all accessories on this page. For a corporate meeting, change to black classic trousers For another day in the Scottish city you can wear casual jeans with the same pink jacket or change it for a beautiful blouse as seen below. Also for further business meetings, the perfect pair of o shoes are: mid heel in neutral grey colour or if you are planning to walk all day you better choose loafers, so you can save your feet. Experiment with colours and stand out from Edinburgh’s crowd
Clockwise: Faille-trimmed wool and silk-blend crepe blazer Gucci Printed silk crepe de chine wide-leg pants Etro Studded shearling-paneled leather loafers Fendi Cabana two-tone leather shoulder bag Valentino Imogen silver hoop earrings Sophie Buhai
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ADVENTURE IN FASHION Let us travel through the jungle of a new Ukrainian brand’s showroom. Plants, animal prints, stropes and pandas. All these and even more you can see in a new photoshoot for brand “Blood&Honey”
PHOTOGRAPHY&STYLING: SOPHIE TRUNOVA MAKE UP: DARIA RUDENKO MODEL: INESSA BEVZENKO
THE TRENDS DOLCE&GABBANA Printed silk-twill scarf
ZIMMERMANN Belted leopard-print swimsuit
Stella Jean
ANDERSON’S Leopard-print calf hair belt
GIANVITO ROSSI Portofino leopard-print calf hair sandals REDVALENTINO Leopard-jacquard shorts
CHRISTIAN LOUBOUTIN Panettone dégradé leopard-print leather continental wallet
Giovanna Battaglia Engelbert at the Gucci fashion show STELLA MCCARTNEY Cat-eye leopard-print acetate sunglasses
Classic is Leopard Print Au Jour Le Jour Marco de Vincenzo
This season’s classic is leopard print. you can find it almost on every runway show. Designers have added this pattern on coats, shoes, bags and diverse accessories. Mix this animal print with bright shoes or with other patterns. If this combination frightens you, mix leo print with black
Vivetta
No. 21
Dolce&Gabbana
AERIN Marguerite printed silk-twill scarf ALEXANDER MCQUEEN floral print skull cardholder
Flowerland Let us break the rules and wear flower print for autumn and winter. Flowers captured the runway show AW 2017/18. Provide yourself with a pantsuit from warm cloth and middle or small size flower print as on Valentino catwalk. If you aare going to visit countries with warm climate - choose open sandals with floral applique or embroidery, but if you are not planning to leave your cool motherland Gucci’s floral-print ankle boots are made just for you
Delpozo
Mulberry
FENDI Strap You bag strap
FENDI flower pom pom bag charm
DOLCE&GABBANA Embellished textured-leather iPhone 7 case
MARNI Gold-tone, crystal, leather and resin necklace
GUCCI Floral silk brooch
MIU MIU Gold-tone crystal clip earrings
Coach 1941
Valentino
PRADA Floral-appliquéd patent-leather sandals
TABITHA SIMMONS Isadora embroidered denim sandals
Joseph
GUCCI Marmont fringed floral-print leather ankle boots
Versace
FENDI Peekaboo micro appliquéd leather shoulder bag
COACH flower embellished crossbody bag
M2MALLETIER flower backpack
Jil Sander
Arthur Arbesser
ILLESTEVA Leonard Mask round-frame gold-tone mirrored sunglasses
Trussardi
Emilio Pucci
Philosophy di Lorenzo Serafini
Simonetta Ravizza
H&M
SENSI STUDIO Cordovez toquilla straw sunhat TOD’S Joy medium texturedleather tote
Colour Routine YUNOTME Fork satin headband
“Richard Of York Gave Battle In Vain” is a credo of new season, because this means all colours of the rainbow. Autumn and winter 2017/18 introduces new rules: be bold and choose vivid colou colours for this fresh time of the year MARC CROSS Grace mini glossed-leather shoulder bag
DOLCE&GABBANA Bellucci crystal-embellished suede point-toe flats
VETEMENTS + Manolo Blahnik satin pumps KENNETH JAY LANE Gold-plated cord earrings
FENDI Double Baguette micro printed leather shoulder bag DANNIJO Verena woven, silver-plated and Swarovski crystal choker
BALENCIAGA Set of three striped poplin earrings
PRADA Zig Zag leather shoulder bag
PRADA Checked canvas platform pumps
House of Holland Pra da
er rbess ur A Arth
MIU MIU Printed textured-leather cardholder
MARC CROSS Grace small paneled smooth and textured-leather shoulder bag
Geometry from A-Z Stripes, houndstooth or checks and other diverse types of geometric patterns divided into rainbow colored and black&white. Bold or small prints - it is up to you, the main thing is that geometric pattern is present in your wardrobe this season
GIVENCHY Antigona Shopping large checked textured-leather tote
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CONVERSE Chuck Taylor All Star embroidered leather sneakers
nel
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Emporio Armani
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CLARE V Striped cotton-canvas clutch
RAG & BONE Ellis leather-trimmed striped twill boots
NO. 21 Knotted striped satin sandals
MIU MIU Silver-tone, Swarovski crystal, faux pearl and gingham cotton bracelet
J.W.ANDERSON Pierce medium woven leather shoulder bag
Salvatore Ferragamo
FENDI Reversible printed silk-twill scarf
PIERRE HARDY Multicolour leather Alchimia clutch
Marni
Fendi
MARC JACOBDS Snapshot Punk calf hair-trimmed embellished textured-leather shoulder bag
Kenzo
Mixology Be trendy - wear eclectic style. Experiment with numerous types of pattern and mix them together in one look. Diversity - that is what you need to use to style your outfits this season. Flowers with stripes, checker with plaid and polka-dot with paisl paisley. For a final brilliant look - add a bag in bright color such as hot pink, lime green or red with a black pair of shoes and you will run the world
Miu Miu
Mary Katrantzou
Topshop Unique
London Fashion Week Fall 2017 Street Style: Irina Lakicevic
DSQUARED2 Mixed print scarf
CHLOE Faye medium elaphe and leather shoulder bag
GUCCI Ace metallic leather-trimmed brocade sneakers Missoni
Louis Vuitton
Elie Saab
Salvatore Ferragamo
Valentino
Miu Miu
Fendi
Fur Detail Fur is everywhere! Bracelets, winter ad summer shoe and tops. A thin layer of fur adorns the end of the trousers, the outline of a clutch and shoes toe. Furthermore a must-have bag this season is one with a fur handle. If you are a jack of all trades you can transform your old bag and sew on a piece of artificial or real fur
Blumarine
Fausto Puglisi
Prada
Etro
Alexis Mabille
Sonia Rykiel
ACCESSORIES
Dior
Dolce&Gabbana
Wow Bow Designers have added a bow to every piece of clothing and accessory. They are in different sizes and materials. Silk, velvet, cotton or in sequins - for every taste. You can attach it to ponytail or plait and added it to one of item from your outfit
Elisabetta Franchi
Osman Giambattista Valli
Speak Beret Black leather or navy blue or maybe black woolen with pearl? That is your choice, but the main thing is but your beret on one side, as on runways shows of Dior, Osman and Elisabetta Franchi
Tory Burch
Fay
Hermes
Elisabetta Franchi
Bold Belt Wild belt replace the well- known and so popular trend on corsets. The best way to wear it - is with a contrasting clothes. Yellow- brown on purple dress as on Hermes show or burgundy on black top and skirt ffrom brand Fay
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MULES
Joseph
Marques’Almeida
Mary Katrantzou
Vivetta
Mules rule this season. Choose a bright colored with stripes or flowers or even fringes for a better eclectic outfit. Designers have created models with bows as we can see on Mary Katrantzou’s and Vivetta’s catwalk shows
Rule number one about a combination of socks and heels is mix textures: silk with cotton, velvet with sequins. Rules number two is color balance: first variant is wear socks and heels in one color or vice versa - choose contrasting colors such as black with white
Fendi
Sam Edelman
Gucci
Marco di Vincenzo
HEELS+SOCKS
Dries Van Noten
No. 21
Elisabetta Franchi
Missoni Maria la Rosa
hite
Gucci
Off-W
Balenciag a
Gianvito Rossi
Valentino
Saint Laurent
Givenchy
Eclectic Eclecticism with blogger Lizzy
Perridon
PHOTOGRAPHY: SOPHIE TRUNOVA
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owadays everything happens through social media. Brands gain popularity with the help of bloggers like Amsterdam-born Lizzy Perridon. Her Instagram profile has 49 thousand followers and it’s all because of her unique and diverse style, that consists of eclectic colors and prints. S: Describe yourself in three words. L: Positive, creative and enterprising. S: What is the signature of your style? L: A piece that is distinguished by its colour or print. S: Describe your style in three words. L: Mix, experiment, no limits. S: If you were to give someone advice that wanted to get into fashion blogging, what would it be? L: You can be famous only with your own style. Do not copy looks right to a tee and be unique. You can be inspired from someone style, but do not steal other people’s ideas by claiming them as your own. There is no standard. Pretty is boring – be yourself. S: Do you have a favourite item in your wardrobe? Why exactly this? L: I think now it is denim items like
jackets, overalls and jeans. Also I like my Dr.Martens with platform, because I look taller when I wear them. S: Do you take a lot of photos before to post? L: One million (laugh). I am not searching for a perfect one, because the best photos are live photos. S: What is always in your bag? L: My essentials are hairbrush, phone, credit card, lipstick and sunglasses. S: Are you a shoes girl or a bag girl? L: I am both, but shoes are more imortant, because I can go outside without a bag, but without any shoes I can not. S: What or who insires you the most? L: I think it is everything, but most of all it
is people’s aspiration to development. People that work hard and do not want to stop - this is my inspiration and a good example for me. S: When did you start Insta blogging? And what was your motivation for getting started? L: I started to post pictures on my Instagram profile 2 years ago and a year alredy I am doing this intensively. It all began just for fun, but when I started to gain enough followers I understood that I can use it for business. S: What are your favourite colours? L: It is multicolour! Vivid colour shows my hapiness and a fight with basic. Multicolour makes me different. S: What is your fashion taboo? L: I do not have a particular, because it is possible to create a really nice look with everytihng. I know, my fashion taboo is a push up bra (laugh)! S: How do you create your outfits? L: Sometimes I have mood for wearing black boots or a jean bag. After this I pick up whole look just for that piece, that I chose to wear that day. People say that I have so many clothes, it is because I combine it differently. S: Who is your primary audience, and what do you think keeps them coming back to your profile? L: I think that they are girls from15 to 30 and they love fashion and fun. My opinion is that my Insta profile can bring new ideas and inspiration for my followers. S: Do you see yourself as an “influencer”, and is so, what does that mean to you? L: I can see myself as an influencer, because I get a lot of emails with business offers from diverse brands. When I have not yet tagged the name of brands of clothes
“There is no standard. Pretty is boring – be yourself.”
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that I wear on my photos I recieved many questions from followers about from which brand is my top and skirt. I think that after my posts, some people get inspired and they qo to the shop to get the same top as me and they create their own outfit using this item. It was my dream to inspire others. I am also influenced by other bloggers and every day we learn from each other. S: What do you most admire in the world? L: Big cities such as Los Angeles, New York and London. I am getting happier from this atmosphere, where people hurry up about their business. S: What is your favoutite quote? L: Do not be like a rest of them. I wrote it also in my instagram description, because this is my life’s credo. S: What is your biggest dream in life? L: Travel and show the world to my followers and being big as influencer. S: With what brand have you collaborated already? Do you like this 62
experience? L: The biggest brand is Brandy Melville USA. Also I have collaborated with Rough Studios Holland, danish brand Envii DK, Supergo Dutch and spanish Joy Division. It was a great opportunity to work with international brands , so I can grow as influencer.
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BEAUTY TRENDS
Mary Katrantzou
Accentuate on eyes
Eclectic colors are the main palette for an eye-catching make up look. You can use one colored eye ink and create wide eyeline or mix eye shadow. SISLEY-PARIS Phyto-Lèvres Perfect Lipliner - 8 Coral
For more simple but colorful look choose bright mascara. A new ttrend is use lip pencil on eyes, so you have a smooth vivid effect. Do not be afraid to try it and experiment with colors
CHRISTIAN LOUBOUTIN BEAUTY Oeil Velours Velvet Eye Definer - Hot Chick
Oscar de ka Renta
RMS BEAUTY Signature Set - Mod Collection
Emilio Pucci
Elisabetta Franchi
Vivienne Westwood
CHRISTIAN LOUBOUTIN BEAUTY Oeil Vinyle Luminous Ink Liner - Lady Twist
BY TERRY Mascara Terrybly - Green Galaxy 9
NARS Velvet Matte Lip Pencil - Let's Go Crazy
COLORFUL SHADES AT MET GALA 2017
Kristen Stewart
Selena Gomez
Mandy Moore
Taylor Hill
Selena Gomez and Taylor Hill have chosen similar shades of pink color. Selena’s shadows are done as wide eye line in light pink colors with a mix of red. For Taylor’s make up her stylist has chosen more burgundy color as her dress
Here is evidence of popularity of colorfil eye looks. On Kristen Stewart we can see light red shadows and it look perfectly and contrasting with her green eyes. Mandy Moor chose purple shad shadow and this looks unordinary and attractive
SMOKEY MAKE UP
Versace
Versus Versace
Balmain
Prada
Marni
CHRISTIAN LOUBOUTIN BEAUTY Les Yeux Noirs - Koh VICTORIA BECKHAM ESTÉE LAUDER Eye Ink - Black Myrrh
LILAH B. Palette Perfection™ Eye Quad - b.fabulous
Designer’s make up artists have changed original smokey make up. Now you can see a mix of it with bronze as from Balmain and with a blue as on Prada’s model. Versace has chosen to draw wide precise eye line and Versus Versace has blured the end of eyeline. Be creative and mix chaotic lines with smooth
SMOKEY EYES AT MET GALA 2017 For a perfect look for a red carpet on Met Gala stars have chosen to use a black wide and precise eyelines. For more contrasting look you can add red listick as Allison Williams or you can just create accent on eyes as Hailee Steingeld
Allison Williams
BY TERRY Stylo Blackstar - Smoky Black 1
SURRATT BEAUTY Relevée Lash Curler
NARS Velvet Eye Liner - Black Moon
BBROWBAR Brow Sculpt - Cardamom Pod
Haileee Steinfeld