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LA PETIT MACARON BRIEF
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Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design / fashion-conscious residents of Central Paris in the high-end, luxury market. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
PRODUCT DELIVERABLES
D E L I V E R A B L E S S P E C I F I C AT I O N S
Products designed for the ‘La Petit Macaron’ boutique macaron patisserie brief range through a wide selection of products, including promotional media (printed advertising), editorial design, packaging and branded stationary to create a considered and well - rounded visual brand and brand identity.
Lined 120gsm polka dot and spearmint green envelopes 100gsm letterhead 300gsm mini spearmint green and white business cards 120gsm single macaron pocket (spearmint green and polka dot) x 5 Macaron Box (160gsm with polka dot gift set sleeve cover) x 20 Macaron Box (160gsm with polka dot gift set sleeve cover) x3 Flavour of the Month Promotional Posters (245gsm stock) Macaron Flags (Various colours associated with macaron flavour) Large and small (spearmint green and polka dot) gift bags Polka dot Piping Bag and Nozzles Taster event opening invite and sleeve (160gsm and 245gsm stock) Polka dot teacup and saucer 120gsm in store macaron menu (saddle stitch bind)
Inspired by the shape and character of macarons, along with a fresh, spearmint green and white brand colour palette throughout brand deliverables, a polka dot special edition product packaging is shown throughout gift packaging and in store products and design, such as piping bags and tea sets (shown above).
LA PETIT MACARON 02
LA PETIT MACARON BRIEF
05
Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design / fashion-conscious residents of Central Paris in the high-end, luxury market. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
B R A N D S P E C I F I C AT I O N S The simple, typographic logomark, used in both white and the brand colour palette spearmint green PANTONE 565 CP, Gotham Rounded is used in balance, again, with the shape of the macaron products and the polka dot repeat pattern print used on gift packaging and various in store products.
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LA PETIT MACARON
LA PETIT MACARON MENU
PA C K A G I N G A N D P R O D U C T
BRIEF
Written in French body copy (associated with the proposed store location of 88 Avenue Bosquet, Paris), the in store menu provides nutritional menu of each of the ten select macaron flavours, along with a brief history and background into the boutique patisserie.
Both brand spearmint green PANTONE 565 CP and polka dot repeat pattern is applied throughout a range of packaging deliverables and in store products.
Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design / fashion-conscious residents of Central Paris in the high-end, luxury market. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
Pages are colour coded in association with the macaron flavour the information represents, with reversed-out white Gotham Rounded (Medium and Bold weights) body copy.
Spearmint-on-white print products can be found in store, with the reversed-out white-on-spearmint polka dot print can be found on gift set packaging and sleeve covers on La Petit Macaron shopper bags and boxes.
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LA PETIT MACARON BRIEF
05
Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design / fashion-conscious residents of Central Paris in the high-end, luxury market. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
LA PETIT MACARON WEBSITE The proposed La Petit Macaron website maintains a visual consistency with printed brand collateral and deliverables throughout the product range, with an introductory index page with 30% opacity white-onspearmint polka dot print, with left-hand side navigation bar opening content pages providing further information about both the macaron products and the brand itself. Other proposals for social media and online promotion include Tumblr, Pinterest and Twitter, particularly focusing on image-sharing sites to showcase future macaron recipes.
PETITES GÂTERIES
POUR UN
GRAND AMOUR
ROSE FÉVRIER
SAVEUR DU MOIS
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LA PETIT MACARON
LA PETIT MACARON SHOP FRONT
LA PETIT MACARON ADVERTISING
BRIEF
Painted in the brand spearmint green colour palette with brand logomark signage, the small, specialist boutique macaron is proposed to add character and charm to Paris’ high-end Avenue Bosquet.
‘Flavour of the Month’ posters in various macaron flavour associated colours are produced each month to be promoted throughout Central Paris, and as vinyl shop front displays, focusing on body copy and typographic design to adhere to the simplicity and elegance of brand logomark and stationary.
Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design / fashion-conscious residents of Central Paris in the high-end, luxury market. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
Shop front displays , rotated fortnightly, showcase the macaron products in inventive and playful ways to attract both locals and tourists alike.