01
PA U L D A N K S P R O P E RT Y DEVELOPMENT
03
BRIEF Develop a range of hypothetical brand stationary for property developer / landlord, Paul Danks, which reflects his care, attention to detail, friendly, and considered approach for working with both his properties and tenants alike. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
PRODUCT DELIVERABLES
D E L I V E R A B L E S ( A P P L I C AT I O N )
A selection of both print and web - based design produced to reflect the high quality service and homes in the Paul Danks Property Development + Private Lettings portfolio, as part of a hypothetical branding brief to ease communication and professionalism between the client and for new and existing tenants.
(Shown) 120gsm compliment slip 120gsm letterhead 120gsm standing order form 120gsm tenancy agreement form / contract 600gsm duplex business cards 120gsm DL white envelopes
02
PA U L D A N K S P R O P E RT Y DEVELOPMENT
03
BRIEF Develop a range of hypothetical brand stationary for property developer / landlord, Paul Danks, which reflects his care, attention to detail, friendly, and considered approach for working with both his properties and tenants alike. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
BRAND MARK
B R A N D S P E C I F I C AT I O N S
Image logomark developed in black and white for a bold, minimal visual icon, as well as the economic print benefit of greyscale printing for the client’s business.
Bariol Rounded Font (Regular and Bold), Black & White Logo mark applied through printed brand stationary, Typographic design applied to web page and digital design
‘p’ and ‘d’ shapes designed to visually communicate both the initials and key shape icons associated with the property development business, as well as the client’s own initials.
03
03
PA U L D A N K S P R O P E RT Y DEVELOPMENT
PA U L D A N K S P R O P E RT Y DEVELOPMENT WEBSITE
BRIEF
Property Development + Private Lettings webite design kept minimal in bold, contrasing black and white brand colour palette, translated into the company’s tagline, ‘Lettings in Black + White’ on the reversed- out flash page, before loading onto index page with centralised navigation bar.
Develop a range of hypothetical brand stationary for property developer / landlord, Paul Danks, which reflects his care, attention to detail, friendly, and considered approach for working with both his properties and tenants alike. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT
Website proposed ready for coding.