FAUX REAL Co-founders Chloe Mendel and Gustave Maisonrouge
Founded by Chloe Mendel, daughter of designer Gilles Mendel, and Gustave Maisonrouge, Maison Atia is the first luxury faux fur brand dedicated to making a difference. Written by Bridget Williams Maison Atia uses traditional fur ateliers and techniques to create carefully crafted and timeless pieces that push the boundaries of faux fur. Combining a modern aesthetic and sensibility with six-generations of fur heritage craftsmanship, Maison Atia offers a genuinely luxurious alternative to fur coats and accessories. Cognizant of the impact of fashion on the environment, the brand has pledged to be socially responsible and engaged by aiming to be zero-waste from the outset. They use leftover fabrics from coat production to create chic accessories and recycle what’s unused with FabScrap. In 2019, Maison Atis launched its first fully sustainable capsule collection for babies and toddlers using Kobra fabric, one-hundred-percent made from plants and recycled water bottles.
38 slmag.net
