Sponsorship OVERVIEW
boyne valley
Clifden, 26th May 2018
Ennis, 28th July 2018
Drogheda, 9th Sept 2018
140km & 80Km Routes
160km & 120Km Routes
155km & 95Km Routes
www.tourdeconamara.ie
www.ringofclare.ie
www.tourdeboynevalley.ie
87%
79%
2
77%
Rated the event as Excellent
Lived more than 100km from Clifden
Average number of nights cyclists who overnight spent in Clifden and Connemara
Cyclists who visited a local restaurant / cafĂŠ while in the area
2,500
Cyclists in 2016
303,500 KM
Cycled
15
35%
Overseas Nations Represented
Female Cyclists
34% Aged 45-54
43% Aged 25-44
58% Spend more than four nights away each year to take part in sportives
90% Rated Wild Atlantic Way as having Very Strong or Strong Impact on Connemara as a Sport Tourism Destination
98%
Rated Clifden as an Excellent or Very Good Host Town
24% Cyclists who also take part in running events
The Event
Saturday 26th May 2018
Hosted in Clifden, Co. Galway SOLD OUT
3,000 Cyclists for 2018
2017 Event SOLD OUT after 6 Days Part of international Celtic Series
Event Extension
Saturday 28th July 2017
2,500 Cyclists for 2018
Hosted in Ennis, Co. Clare
3 Third year of event
Part of international Celtic Series
Event Success Factors Ireland’s largest independent annual series of cycle events
Quality of Marketing Approach
Growth in demand for each event
Quality of host destinations
Quality Event Experience Focus
International and National Reach
Annual Event Innovation
Quality of sponsorship activation
A lot of very satisfied cyclists every year
What our event experience looks like PRE EVENT Pre event marketing build up Pre event Pasta Party, Goodie Bags and quality merchandise for cyclists, Bike mechanics at a dedicated event for registration
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EVENT Quality of delivery on course from marshalling, on route cyclist supports, quality feed stations
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POST EVENT BBQ and medals, massages and photography
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Marketing & Partnership Event Success Factors Reach
Database of 12,000 National & International Cyclists
Part of international Celtic Series
Media Partnerships
Social Media Following of 20,000 across all channels
PR reach into local and national media
Comprehensive digital marketing communications programming
Partnership Benefits Online Brand Development through dedicated social media and digital marketing campaign
Event Merchandise Branding with sponsors logos (Cycling Jerseys & Gillets for participants)
Profile & Quality of Participants taking part (ABC1)
Event Profile through on site activation
Multi Event Marketing Exposure through partner event marketing
National & International Reach through Celtic Series
Access to event databases (subject to participants opting into receipt of communications from sponsors)
Event communications materials to all participants distributed electronically and hard copy
Profile on all
event materials
Sponsorship Options Title Sponsor of Sportive Team which will be a sportive team taking part in a range of events through Ireland. Dedicated social media & digital campaign, blogging by team members and must be social media active. 9 Months of events profile activity Team kit developed with title sponsor branding
Charity Team sponsor Receive number of places event that can be used to generate Charity contribution.
Charity Team Jersey developed with title sponsor branding Social Media & Digital campaign, PR development
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Event Partner
Product Partner and allocation of designated title supporting event elements e.g Food Stops Delivered by Your Brand We will work with partner brands to deliver online and onsite activation opportunities to maximise brand exposure in addition to the previously listed partnership benefits
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Partnership Options Title Sponsor of ‘Your Brand Sportive Team’ €8,000.00 plus contribution to team kit cost of €1,500
Charity Team sponsor €4,000 for each event (Tour de Conamara and Ring of Clare) or €7,000 for sponsorship of both events and coverage on Celtic Series
Event Partner €3,500 for each event (Tour de Conamara and Ring of Clare) or €6,000 for sponsorship of both events and additional coverage on international Celtic Series
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