i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
1
Idea origin / concept
1 SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
0. Idea origin / concept - left brain - right brain
Left Brain = Tech Brain
Right Brain = Creative Brain
SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
0. Idea origin / concept - left brain - right brain
Left Brain = Tech Brain
Right Brain = Creative Brain
SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
1
Design direction
1 SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
1. Typographic logo
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brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
2. Symbol Logo
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brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
3.Secodary Logo
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brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
4. Logo variations we have
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brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
5. Design basics
half half problem solution left brain right brain technical creative serious playful iQ eQ
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brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
6. IQ/UEST = IQ/�efforts�
applications heads crafts services portfolio eQ
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brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
7. Example Visual
chaos/order
information delivered right way
serious/playful
information with joy
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brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
1
8. Example Visual
left brain/right brain
Not entirely left brained digital heads
Not entirely right brained creative heads
technical/creative SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
9. Business Card
+420 777 314 768 V.CHARVAT@IQUEST.CZ WWW.IQUEST.CZ
IQ/UEST S.R.O. KARLA MAJERA 93 252 31 VŠENORY U PRAHY
Not entirely left brained digital heads
MANAGING DIRECTOR IQ/UEST S.R.O.
Not entirely right brained creative heads
VLADIMÍR CHARVÁT
Not entirely left brained digital heads
VLADIMÍR CHARVÁT MANAGING DIRECTOR IQ/UEST S.R.O.
+420 777 314 768 V.CHARVAT@IQUEST.CZ WWW.IQUEST.CZ
IQ/UEST S.R.O. KARLA MAJERA 93 252 31 VŠENORY U PRAHY
Not entirely right brained creative heads
SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
10. Website - Landing page
eQ
portfolio
services
crafts
heads
applications
Welcome in IQ/UEST let us help you with your business digital setup.
INTERFACE with HUMAN FACE
Freshhhh
eQ
portfolio
We are IQ/UEST and we cherish I/Q (smart web)
applications NEW
WEB:) crafts
Ruby on Rails
Code for web with attitude
BLOG/TWEET NEW
services
SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
11. Website - Landing Page - CONTENT IN
eQ
portfolio
portfolio
services
crafts
heads
applications
eQ
Freshhhh
INTERFACE with HUMAN FACE
services
We are IQ/UEST and we cherish I/Q (smart web)
Ruby on Rails
NEW
Welcome in IQ/UEST let us help you with your business digital setup. applications
WEB:)
BLOG/TWEET NEW
SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan
1
i/Q = iQ/uest
Brand Identity Presentation
concept
Half / Half
1
Conclusion
Half / half ia about before and after, problem and solution, duality of approach, where we know to make excellent work, Takes more than be follow the old safe paths. Every single task is new Quest, with its new challenges, IQ/UEST is aware of such. Half / half design language is MINIMAL, but versatile. Is Branding through color, shape, typography - but foremost through CONTENT. CONTENT is the KEY, design is surrounding.
1 SOUDESUNE |
brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan