Reach Active Consumers Throughout Western Washington & Oregon LITTLE NICKEL
King LSK Southwest Boundaries:
NORTH: Spokane St./Elliot Bay SOUTH: King/Pierce County Line
Snohomish LNS North Boundaries:
NORTH: Hwy. 532/Stanwood SOUTH: Monroe/Hwy. 2
LSN Sno-King Boundaries:
NORTH: 164th St. SW SOUTH: Northgate/110th
LES Eastside Boundaries:
NORTH: Woodinville/Duvall SOUTH: Newcastle
lws EAST: W. Valley Hwy. WEST: Puget Sound
EAST: Darrington/Gold Bar WEST: Camano Island/East Everett
lns lcs
EAST: Hwy. 9/Lake Washington WEST: Puget Sound
EAST: Snoqualmie Pass WEST: Lake Washington
lsn lsf
lpk
West LPW Pierce Boundaries:
lsk
NORTH: Olalla/Pierce-King County Line EAST: Canyon Rd./Fife SOUTH: Pierce-Thurston County Line WEST: Puget Sound/Olalla
LPK
lse
Peninsula/Kitsap
Boundaries: NORTH: Strait of Juan de Fuca SOUTH: Allyn/Key Peninsula
LWS Whatcom/Skagit/Island Boundaries: NORTH: Canadian Border SOUTH: Conway
East LPE Pierce Boundaries:
NORTH: King-Pierce County Line SOUTH: Eatonville
& Ferries LSF Seattle Boundaries:
NORTH: Northgate/110th SOUTH: Spokane St./Elliot Bay
Snohomish LCS Central Boundaries: NORTH: W. Marine View Dr. SOUTH: 164th St. SW
lpw
King LSE Southeast Boundaries:
NORTH: Newcastle SOUTH: King-Pierce County Line
lpe
EAST: Puget Sound WEST: Pacific Ocean
ltg
Advertising Rates 2010 Effective April 1st, 2010
EAST: Mount Baker/Sumas WEST: Puget Sound/Whidbey Isl.
EAST: Buckley WEST: Canyon Rd./Fife
lsw
EAST: Lake Washington WEST: Puget Sound
EAST: Hwy. 9 WEST: Puget Sound
Harbor/Lewis/Mason LTG Thurston/Grays Boundaries: NORTH: Pierce-Thurston County Line SOUTH: Napavine
les
Employment
lwm lcp
EAST: Morton WEST: Pacific Ocean
lem
EAST: Enumclaw WEST: W. Valley Hwy.
NICKEL ADS
Washington LSW Southwest Boundaries: NORTH: Winlock SOUTH: Columbia River
Metro LWM West Boundaries:
NORTH: Astoria SOUTH: McMinnville
Portland LCP Central Boundaries:
NORTH: Columbia River SOUTH: Johnson Creek Blvd.
Metro LEM East Boundaries:
NORTH: Columbia River SOUTH: Canby
Valley LMV Mid Boundaries:
NORTH: Hubbard SOUTH: Sweet Home
lmv EAST: Washougal WEST: Longview
EAST: Willamette River WEST: Oregon Coast
AREA OF DETAIL
EAST: 122nd WEST: Willamette River
EAST: The Dalles WEST: Willamette River
EAST: Detroit WEST: Oregon Coast
Nickel Publications Delivers Results!
Let Us Help YOU Get
! s t l u s Re
Nickel Publications wants to do more than just sell you advertising space. We want to help you get results. This rate card will show you how to get the most advertising impact for your money. Whether you want your ad full color, spot color or black and white, Nickel Publications has a plan for you. Advertising frequency is your surest route to success. It increases name recognition and makes potential employees aware of your company. Our specialized employment staff is ready to assist you in maximizing your advertising agreement.
Thank You for Your Business!
Employment Classified Open Rate: First twenty (20) words Each additional word Headline or border
DISPLAY Open rate
COL IN. 1 ZONE 2” - 6” 25.19 7” - 16” 18.89 17” - 32” 15.97 33” & up 13.43
2 ZONE 50.18 37.77 31.96 26.88
3 ZONE 60.18 45.30 38.31 32.23
4 ZONE 73.07 55.01 46.52 39.13
5 ZONE 81.54 61.39 51.91 43.67
6 ZONE 83.56 62.90 53.20 44.34
7 ZONE 96.60 72.72 61.50 51.74
8 ZONE 100.36 75.55 63.90 53.75
9 ZONE 112.90 85.00 71.88 60.47
10 ZONE 125.46 94.44 79.88 67.19
ADD. ZONES $7.00/col. inch per zone
4-time rate
1 ZONE 20.50 15.44 13.06 10.99
2 ZONE 41.05 30.90 26.14 21.98
3 ZONE 49.22 37.05 32.15 26.37
4 ZONE 59.76 44.98 38.06 32.01
5 ZONE 66.70 50.21 42.47 35.73
1 ZONE 2” - 6” 17.51 7” - 16” 13.19 17” - 32” 11.15 33” & up 9.38
2 ZONE 35.02 26.36 22.29 18.75
3 ZONE 42.00 31.61 26.73 22.50
4 ZONE 50.98 38.38 32.46 27.31
5 ZONE 56.91 42.84 36.23 30.47
2” - 6” 7” - 16” 17” - 32” 33” & up
6 ZONE 68.33 51.45 43.51 36.27
7 ZONE 78.90 59.49 50.30 42.32
8 ZONE 82.08 61.79 52.26 43.96
9 ZONE 92.34 69.52 58.80 49.46
10 ZONE ADD. ZONES 102.61 $5.00/col. inch 77.25 per zone 65.33 54.95
8 ZONE 70.03 52.72 44.59 37.51
9 ZONE 78.78 59.31 50.17 42.19
10 ZONE ADD. ZONES 87.55 $4.50/col. inch 65.91 per zone 55.74 46.89
12-time rate
6 ZONE 58.31 43.90 37.12 31.24
7 ZONE 67.41 50.74 42.92 36.10
52-time rate
Job Seekers Are Little Nickel Readers
2” - 6” 7” - 16” 17” - 32” 33” & up
1 ZONE 15.30 11.52 9.74 8.20
2 ZONE 30.61 23.04 19.49 16.39
3 ZONE 36.70 27.64 23.38 19.66
4 ZONE 44.56 33.56 28.38 23.87
5 ZONE 49.74 37.44 31.67 26.64
6 ZONE 50.96 38.36 32.45 27.29
Puget Sound Package: (12 Little Nickel editions plus Internet at no extra cost) First twenty (20) words Each additional word
$90.00 $1.50
Oregon Package: (5 Nickel Ads editions, plus Internet at no extra cost) First twenty (20) words Each additional word
$59.00 $1.00
Regional Package: (12 Little Nickel editions, 5 Nickel Ads editions, plus Internet at no extra cost) First twenty (20) words $129.00 Each additional word $2.50 Front-page Classified: $25 per zone for the first 20 words. $.50 per additional word per zone (No discount on additional zones. 28 lines maximum)
Color Pricing
$19.00 per zone $0.25 per zone $2.00 per zone
7 ZONE 58.93 44.36 37.52 31.56
8 ZONE 61.22 46.08 38.98 32.79
9 ZONE 68.88 51.85 43.85 36.89
10 ZONE 76.52 57.61 48.72 40.98
ADD. ZONES $4.50/col. inch per zone
Spot Color Full Color
$.75 per inch/per zone $2.50 per inch/per zone
Minimum $60 Minimum $100
Internet Advertising
Little Nickel reaches 594,000 readers each week. 60.5% Little Nickel read employment classifieds regularly. 40.5% visit web classified job sites reguraly
www.littlenickel.com
Ask Your Sales Representative For Pricing
Source: Media Audit, Sept. – Oct. 2008
Mechanical Specifications
Job Seekers Are Nickel Ad Readers 273,625 people read Nickel Ads each week. 65.5% Read Newspaper employment classified ads regularly. 44.5% visit web classified job sites regurarly.
1 Column Ad..........................................................1.078” 2 Column Ad..........................................................2.236” 3 Column Ad..........................................................3.394” 4 Column Ad..........................................................4.552” 5 Column Ad............................................................ 5.71”
REGULAR CLASSIFIED DISPLAY*/PICTURE THIS** 1” min CD, 2” minimum PicThis 1 ZONE 2 ZONE 3 ZONE 4 ZONE 1 x 25.00 34.64 48.43 62.22
1-time rate 5 ZONE 73.89
6 ZONE 85.56
7 ZONE 97.23
8 ZONE 108.90
9 ZONE 120.57
10 ZONE 132.24
11 ZONE 143.91
Source: Media Audit, March – April, 2008
Local Sales Offices Everett
Portland
9930 Evergreen Way #X105 Everett, WA 98204
12151 NE Halsey Portland, OR 97220
(425) 493-5100 (800) 869-3884 Fax (425) 493-5079
(503) 251-7569 (866) 921-1005 Fax (503) 251-7572
4-time rate
4 x
1 ZONE 16.71
2 ZONE 27.53
3 ZONE 38.40
4 ZONE 49.17
12 x
1 ZONE 11.67
2 ZONE 22.28
3 ZONE 32.89
4 ZONE 43.50
52 x
1 ZONE 11.14
2 ZONE 21.12
3 ZONE 31.09
4 ZONE 41.06
5 ZONE 57.76
6 ZONE 66.36
7 ZONE 74.95
8 ZONE 83.54
9 ZONE 92.14
10 ZONE 100.73
11 ZONE 109.32
7 ZONE 68.96
8 ZONE 77.45
9 ZONE 85.93
10 ZONE 94.42
11 ZONE 102.91
7 ZONE 65.41
8 ZONE 73.52
9 ZONE 81.64
10 ZONE 89.75
11 ZONE 97.87
12-time rate 5 ZONE 51.98
6 ZONE 60.47
52-time rate
OFFICE HOURS: M-F 8:00-5:00
THANK YOU FOR YOUR BUSINESS!
5 ZONE 49.17
6 ZONE 57.29
6 Column Ad..........................................................6.868” 7 Column Ad..........................................................8.026” 8 Column Ad..........................................................9.194” 9 Column Ad........................................................10.342” Full Page................................................. 10.342” x 16.5”
Notice to Advertisers Publisher reserves the right to refuse any advertisement or to edit a portion of any advertisement at any time to keep with the family nature of our publication. Publisher accepts advertising on the condition the advertiser agrees that at no time shall Publisher’s liability exceed the cost of the space involved and Publisher is not liable for incidental or consequential damages. Publisher accepts no responsibility for ad contents, or errors in spelling or grammar. Publisher is not liable for incidental or consequential damages as a result of omitted advertising. Little Nickel Classifieds cannot guarantee specific page or location placement for an advertisement. Any error in your advertisement must be reported prior to the next week’s publication. For the benefit of our readers and to ensure the best results for our advertisers, all advertising must be placed in the appropriate classification. When credit is allowed, accounts are due and payable within 20 days of the closing monthly statement date. If the account becomes delinquent under the terms of this agreement, then the entire amount is immediately due and payable and failure to comply will be considered cause to cancel all advertising. There will be a $25 check return fee for any NSF checks. In the event action is instituted to collect outstanding balances, the advertiser agrees to pay attorney fees and court costs. Effective April 1, 2010
THANK YOU FOR YOUR BUSINESS!