out R eeaa c h A c t iivv e C ons u umer me r s T h r o ugho ut Cons oug W eess t eerr n W a s h iing ngto n & O r eeg go n on on zones 1
LITTLE NICKEL
Southwest King Boundaries: NORTH: Spokane St./Elliot Bay SOUTH: King-Pierce County Line/ Commencement Bay
2
North Snohomish Boundaries: NORTH: Hwy 532/Stanwood SOUTH: Marysville at Possession Sound
3
EAST: Mount Baker/Sumas WEST: Puget Sound (Whidbey Isl.)
Pierce East Boundaries: NORTH: King-Pierce County Line S O U TH : E a tonville
9
EAST: Puget Sound WEST: Pacific Ocean
Whatcom/Skagit/Island Boundaries: NORTH: Canadian Border S O U TH : C onwa y
8
EAST: Canyon Rd./Fife WEST: Puget Sound/Ollala
Peninsula/Kitsap Boundaries: NORTH: Strait of Juan de Fuca SOUTH: Allyn/Key Peninsula
7
EAST: Snoqualmie Pass WEST: Lake Washington
Pierce West Boundaries: NORTH: Ollala/Pierce-King County Line SOUTH: Pierce-Thurston County Line/ Key Peninsula
6
EAST: Hwy. 9 WEST: Puget Sound
Eastside Boundaries: NORTH: Woodinville/Duvall S O U TH : N ewca stle
5
EAST: Skykomish/Granite Falls WEST: Puget Sound
So. Snohomish/No. King County Boundaries: NORTH: 164th St. SW S O U TH : N orthga te
4
EAST: W. Valley Hwy. WEST: Puget Sound
EAST: Buckley WEST: Canyon Rd./Fife
Seattle & Ferries Boundaries: NORTH: Northgate 110th SOUTH: Spokane St./Elliot Bay
EAST: Lake Washington WEST: Puget Sound
12 Central Snohomish Boundaries: NORTH: Marine View Dr. SOUTH: 164th St. SW
EAST: Hwy. 9 Maltby WEST: Puget Sound
14 Thurston/Grays Harbor/Lewis/Mason Boundaries: NORTH: Pierce-Thurston County Line S O U TH : N a pa vine
EAST: Morton WEST: Pacific Ocean
15 Southeast King Boundaries: N O RTH : N ewca stle SOUTH: King-Pierce County Line
zones
EAST: Enumclaw WEST: W. Valley Hwy.
NICKEL ADS
SW Southwest Washington Boundaries: N O RTH : W inlock SOUTH: Columbia River
W
West Metro Boundaries: N O RTH : A storia SOUTH: McMinnville
P
AREA OF DETAIL EAST: 122nd WEST: Willamette River
East Metro Boundaries: NORTH: Columbia River S O U TH : C a nby
V
EAST: Willamette River WEST: Oregon Coast
Central Portland Boundaries: NORTH: Columbia River SOUTH: Johnson Creek Blvd.
E
EAST: Washougal WEST: Longview
EAST: The Dalles WEST: Willamette River
Mid Valley Boundaries: N O RTH : H ubba rd SOUTH: Sweet Home
EAST: Detroit WEST: Oregon Coast
OUR READERS ARE ACTIVE CONSUMERS!
COMMERCIAL CLASSIFIED
DISPLAY 1-Time Rate
Puget Sound coverage area–over 600,000 readers
• 33% have more than $75,000 annual household income, and over half have annual household incomes over $50,000. • 386,100 (66%) logged onto the internet the past month. • More than half (60%) attended college, have a college degree or an advanced degree. • One in three shopped at an auto parts store in the past month. • One in three plan to buy a home in the next two years. • Nearly one in three plan to buy a new vehicle in the next year. • Three out of four own their home. • One in three plan to remodel their home in the next year. *Source – May-June 2007 Media Audit Survey
COL. INCH
2 ZONES 8.55
8.55
8.55
8.55
8.55
8.55
8.55
8.55
8.55
16.89
25.44
33.99
42.54
51.09
59.64
68.19
76.74
85.28
93.83
$8.55/col. In per zone
1 ZONE
2 ZONES
3 ZONES
4 ZONES
7 ZONES
8 ZONES
9 ZONES
10 ZONES
ADDITIONAL ZONES
7.47
7.47
7.47
5.30
5.30
5.30
5.30
5.30
5.30
12.03 11.53 11.04 10.70 10.34 9.99
19.49 19.00 18.51 18.16 17.81 17.46
26.96 26.46 25.98 25.63 25.27 24.93
34.43 33.93 33.44 33.10 32.74 32.40
39.73 39.24 38.75 38.40 38.05 37.70
45.04 44.54 44.05 43.71 43.35 43.00
50.34 49.84 49.36 49.01 48.66 48.31
55.65 55.15 54.66 54.32 53.96 53.61
60.95 60.45 59.97 59.62 59.26 58.92
66.26 65.76 65.27 64.93 64.57 64.22
1 ZONE
2 ZONES
3 ZONES
4 ZONES
8 ZONES
9 ZONES
10 ZONES
6.49
6.49
6.49
5.05
5.05
5.05
5.05
5.05
5.05
10.84 10.36 9.95 9.55 9.23 8.88
17.33 16.85 16.44 16.04 15.71 15.37
23.81 23.34 22.93 22.53 22.20 21.86
30.30 29.83 29.42 29.02 28.69 28.35
35.35 34.87 34.46 34.06 33.74 33.39
40.40 39.92 39.51 39.11 38.79 38.44
45.44 44.97 44.56 44.16 43.83 43.49
50.49 50.02 49.60 49.20 48.88 48.53
55.54 55.06 54.65 54.25 53.93 53.58
60.59 60.11 59.70 59.30 58.97 58.63
2” MIN.
2-132
3 ZONES
4 ZONES
5 ZONES
1 Week Rate: First twenty (20) words
1 ZONE
6 ZONES
7 ZONES
8 ZONES
9 ZONES
10 ZONES
2” MIN.
2-5” 6-30” 31-60” 61-90” 91-129” 130+”
5 ZONES
2” MIN.
2-5” 6-30” 31-60” 61-90” 91-129” 130+”
5 ZONES
COL. INCH
6 ZONES
7 ZONES
1 ZONE
2 ZONES 6.18
6.18
6.18
4.89
4.89
4.89
4.89
4.89
4.89
10.27 9.73 9.35 8.98 8.65 8.33
16.45 15.91 15.53 15.16 14.83 14.51
22.63 22.09 21.71 21.34 21.01 20.69
28.81 28.27 27.89 27.52 27.19 26.87
33.71 33.17 32.79 32.41 32.08 31.76
38.60 38.06 37.68 37.30 36.98 36.65
43.49 42.95 42.57 42.19 41.87 41.55
48.38 47.84 47.46 47.09 46.76 46.44
53.28 52.74 52.36 51.98 51.65 51.33
58.17 57.63 57.25 56.87 56.55 56.22
1 ZONE
2 ZONES
3 ZONES
4 ZONES
5 ZONES
6 ZONES
7 ZONES
8 ZONES
9 ZONES
10 ZONES
6.03
6.03
6.03
4.74
4.74
4.74
4.74
4.74
4.74
15.60 15.27 14.89 14.56 14.22 13.56
21.62 21.30 20.92 20.58 20.25 19.59
27.65 27.32 26.94 26.61 26.27 25.61
32.39 32.06 31.68 31.35 31.01 30.35
37.12 36.80 36.42 36.09 35.75 35.09
41.86 41.54 41.16 40.82 40.49 39.83
46.60 46.28 45.90 45.56 45.23 44.57
51.34 51.01 50.63 50.30 49.96 49.30
56.08 55.75 55.37 55.04 54.70 54.04
2” MIN.
Everett
Kent
9930 Evergreen Way #X105 Everett, WA 98204 (425) 493-5100 Fax (425) 493-5079
19426 68th Ave. S Kent, WA 98032 (253) 437-6000 Fax (253) 437-6010
Bremerton
Olympia
3721 Kitsap Way, Suite 4 Bremerton, WA 98312 (360) 479-4814 Fax (360) 479-7872
3230 14th Ave. NW, Suite B Olympia, WA 98502 (360) 786-6973 Fax (360) 786-6300
2-5” 6-30” 31-60” 61-90” 91-129” 130+”
Mount Vernon 2025 Riverside Dr., Suite B Mount Vernon, WA 98273 (360) 424-9000 Fax (360) 428-5770
Tacoma 3640 S Cedar, Suite O Tacoma, WA 98409 (253) 472-6989 Fax (253) 472-7175
4 ZONES
5 ZONES
6 ZONES
7 ZONES
8 ZONES
9 ZONES
10 ZONES
2” MIN.
2-5” 6-30” 31-60” 61-90” 91-129” 130+”
9.57 9.25 8.87 8.53 8.20 7.54
Portland 12151 NE Halsey Portland, OR 97220 (503) 251-7569 Fax (503) 251-7572
Mid Valley 1590 Commercial SE Salem, OR 97302 (503) 588-7700 Fax (503) 588-0117
C0L. INCH
1 ZONE
1” MIN. Rate per inch
First twenty (20) words $90.00 Each additional word $1.50 Oregon Package: (6 Nickel Ads editions plus Internet at no extra cost) First twenty (20) words $59.00 Each additional word $1.00 Regional Package: (12 Little Nickel editions, 6 Nickel Ads editions plus Internet at no extra cost) First twenty (20) words $129.00 Each additional word $2.50 Front page commercial classified (Nickel Ads only) $20 per zone for the first 20 words. $.50 per additional word per zone. (No discount on additional zones. 28 lines maximum)
www.littlenickel.com ADDITIONAL ZONES $4.89/col. In per zone
ADDITIONAL ZONES $4.74/col. In per zone
3 ZONES
4 ZONES
5 ZONES
6 ZONES
7 ZONES
8 ZONES
9 ZONES
10 ZONES
11 ZONES
12 ZONES
13.39
13.39
13.39
11.33
11.33
11.33
11.33
11.33
11.33
11.33
11.33
1” MIN. Rate per inch
3 ZONES
4 ZONES
5 ZONES
6 ZONES
7 ZONES
8 ZONES
9 ZONES
10.51
10.51
10.51
8.34
8.34
8.34
8.34
8.34
16.22 26.73 37.23 47.74 56.08 64.43 72.77 81.11 89.46
13 ZONES 11.33
162.38
1 ZONE
1” MIN. Rate per inch
8.34
97.80
11 ZONES
12 ZONES
8.34
8.34
13 ZONES 8.34
106.14 114.48
122.83
12-Time Rate
*1” min CD, **2” minimum Picture This
C0L. INCH
10 ZONES
2 ZONES
3 ZONES
4 ZONES
5 ZONES
6 ZONES
7 ZONES
8 ZONES
9 ZONES
10.30
10.30
10.30
8.24
8.24
8.24
8.24
8.24
11.33 21.63 31.93 42.23 50.47 58.71 66.95 75.19 83.43
10 ZONES
C0L. INCH
1 ZONE
1” MIN. Rate per inch
2 ZONES
3 ZONES
4 ZONES
5 ZONES
6 ZONES
7 ZONES
8 ZONES
9 ZONES
9.68
9.68
9.68
7.88
7.88
7.88
7.88
7.88
10.82 20.50 30.18 39.86 47.74 55.62 63.50 71.38 79.26
THANK YOU FOR YOUR BUSINESS!
1x1, Black and white only 1 week 13 weeks 52 weeks 2x2, 1 color, red or blue 1 week 13 weeks 52 weeks 4x4, Full color only 1 week 13 weeks 52 weeks 4x12.5, Full color only 1 week
11 ZONES
3 month minimum $25/4 consecutive weeks
1st Zone $60 $50 $40
Additional Zones $40 $35 $30
$210 $175 $165
$175 $150 $135
$525 $450 $375
$450 $400 $325
$1500
$1500
$.75 per inch/per zone $2.50 per inch/per zone
INSERT PRICING
2 ZONES
2 ZONES
$200 per month $35 per week
FRONT PAGE
Spot Color Full Color
**
20.24 33.63 47.02 60.41 71.74 83.07 94.40 105.73 117.06 128.39 139.72 151.05 1 ZONE
Banner Advertising “Top Categories”
COLOR PRICING
12 ZONES
13 ZONES
8.24
8.24
8.24
8.24
91.67
99.91
108.15
116.39
10 ZONES
11 ZONES
12 ZONES
13 ZONES
52-Time Rate
OFFICE HOURS: M-F 8:00-5:00
$0.25 per zone $2.00 per zone Puget Sound Package: (12 Little Nickel editions plus Internet at no extra cost)
INTERNET ADVERTISING
4-Time Rate C0L. INCH
$8.50 per zone
Each additional word Headline or border
$5.05/col. In per zone
1-Time Rate
*1” min CD, **2” minimum Picture This
$0.25 per zone $2.00 per zone
52 Week Min: First twenty (20) words
ADDITIONAL ZONES
CLASSIFIED DISPLAY /PICTURE THIS *
$11.00 per zone
Each additional word Headline or border
$5.30/col. In per zone
52-Time Rate COL. INCH
Marysville 1031 State Ave., Suite 103 Marysville, WA 98270 (425) 347-2525 Fax (360) 653-5012
3 ZONES
$0.25 per zone $2.00 per zone
12 Week Min: First twenty (20) words
6 ZONES
26-Time Rate
LOCAL SALES OFFICES
$15.00 per zone
Each additional word Headline or border
12-Time Rate COL. INCH
$0.25 per zone $2.00 per zone
4 Week Min: First twenty (20) words
4-Time Rate COL. INCH
$18.00 per zone
Each additional word Headline or border
ADDITIONAL ZONES
7.88
7.88
7.88
7.88
87.14
95.02
102.90
110.78
Minimum $50 Minimum $100
See Your Sales Representative
Employment and real estate rate cards available, contact your sales representative.
MECHANICAL SPECIFICATIONS 1 2 3 4
Column Column Column Column
Ad.....................13⁄16” Ad.....................21⁄2” Ad.....................313⁄16” Ad.....................51⁄8” Full Page: 8 columns
5 Column 6 Column 7 Column 8 Column x16.5”
Ad..................63⁄8” Ad..................711⁄16” Ad..................9” Ad..................105⁄16”
NOTICE TO ADVERTISERS Publisher reserves the right to refuse any advertisement or to edit a portion of any advertisement at any time to keep with the family nature of our publication. Publisher accepts advertising on the condition the advertiser agrees that at no time shall Publisher’s liability exceed the cost of the space involved and Publisher is not liable for incidental or consequential damages. Publisher accepts no responsibility for ad contents, or errors in spelling or grammar. Publisher is not liable for incidental or consequential damages as a result of omitted advertising. Little Nickel Classifieds cannot guarantee specific page or location placement for an advertisement. Any error in your advertisement must be reported prior to the next week’s publication. For the benefit of our readers and to ensure the best results for our advertisers, all advertising must be placed in the appropriate classification. When credit is allowed, accounts are due and payable within 20 days of the closing monthly statement date. If the account becomes delinquent under the terms of this agreement, then the entire amount is immediately due and payable and failure to comply will be considered cause to cancel all advertising. There will be a $25 check return fee for any NSF checks. In the event action is instituted to collect outstanding balances, the advertiser agrees to pay attorney fees and court costs. Effective February 1, 2008
THANK YOU FOR YOUR BUSINESS!