Reach Active Consumers Throughout Western Washington & Oregon LITTLE NICKEL
King LSK Southwest Boundaries:
NORTH: Spokane St./Elliot Bay SOUTH: King/Pierce County Line
Snohomish LNS North Boundaries:
NORTH: Hwy. 532/Stanwood SOUTH: Monroe/Hwy. 2
LSN Sno-King Boundaries:
NORTH: 164th St. SW SOUTH: Northgate/110th
LES Eastside Boundaries:
NORTH: Woodinville/Duvall SOUTH: Newcastle
lws EAST: W. Valley Hwy. WEST: Puget Sound
EAST: Darrington/Gold Bar WEST: Camano Island/East Everett
lns lcs
EAST: Hwy. 9/Lake Washington WEST: Puget Sound
EAST: Snoqualmie Pass WEST: Lake Washington
lsn lsf
lpk
West LPW Pierce Boundaries:
lsk
NORTH: Olalla/Pierce-King County Line EAST: Canyon Rd./Fife SOUTH: Pierce-Thurston County Line WEST: Puget Sound/Olalla
LPK Peninsula/Kitsap Boundaries:
NORTH: Strait of Juan de Fuca SOUTH: Allyn/Key Peninsula
LWS Whatcom/Skagit/Island Boundaries: NORTH: Canadian Border SOUTH: Conway
East LPE Pierce Boundaries:
NORTH: King-Pierce County Line SOUTH: Eatonville
& Ferries LSF Seattle Boundaries:
NORTH: Northgate/110th SOUTH: Spokane St./Elliot Bay
Snohomish LCS Central Boundaries: NORTH: W. Marine View Dr. SOUTH: 164th St. SW
King LSE Southeast Boundaries:
NORTH: Newcastle SOUTH: King-Pierce County Line
lse lpw lpe
EAST: Puget Sound WEST: Pacific Ocean
ltg
Advertising Rates 2010 Effective April 1st, 2010
EAST: Mount Baker/Sumas WEST: Puget Sound/Whidbey Isl.
EAST: Buckley WEST: Canyon Rd./Fife
lsw
EAST: Lake Washington WEST: Puget Sound
EAST: Hwy. 9 WEST: Puget Sound
Harbor/Lewis/Mason LTG Thurston/Grays Boundaries: NORTH: Pierce-Thurston County Line SOUTH: Napavine
les
Where Buyers & Sellers Meet!
lwm lcp lem
EAST: Morton WEST: Pacific Ocean
EAST: Enumclaw WEST: W. Valley Hwy.
NICKEL ADS
Washington LSW Southwest Boundaries: NORTH: Winlock SOUTH: Columbia River
Metro LWM West Boundaries:
NORTH: Astoria SOUTH: McMinnville
Portland LCP Central Boundaries:
NORTH: Columbia River SOUTH: Johnson Creek Blvd.
Metro LEM East Boundaries:
NORTH: Columbia River SOUTH: Canby
Valley LMV Mid Boundaries:
NORTH: Hubbard SOUTH: Sweet Home
lmv EAST: Washougal WEST: Longview
EAST: Willamette River WEST: Oregon Coast
AREA OF DETAIL
EAST: 122nd WEST: Willamette River
EAST: The Dalles WEST: Willamette River
EAST: Detroit WEST: Oregon Coast
Nickel Publications Delivers Results!
Our Readers Are Active Consumers!
DISPLAY
$18.00 per zone
Open rate
4 Week Min: First twenty (20) words
$15.00 per zone
52 Week Min: First twenty (20) words
$13.50 per zone
Puget Sound coverage area – 594,000 readers • Over 116,000 readers have more than $75,000 annual household income and almost 140,000 have annual household incomes over $50,000. • 495,675 logged onto the internet in the past month. • 42% attended college, have a college degree or an advanced degree. • Over 33% shopped auto parts stores in the past month. • 98,102 (over 33%) plan to buy a home within the next 2 years. • Over 22,600 plan to purchase a new vehicle in the next year. • Over 33% plan to buy a home during the next 2 years. • Almost 435,000 own a home. • Over 130,000 (21.5%) plan to remodel their home in the next 12 months. Source: Media Audit, Sept. – Oct. 2008
Local Sales Offices Kent
9930 Evergreen Way #X105 Everett, WA 98204
19426 68th Ave. S Kent, WA 98032
(425) 493-5100 (800) 869-3884 Fax (425) 493-5079
(253) 437-6000 Fax (253) 437-6010
3888 NW Randall Way Silverdale WA 90383
(360) 479-4814 Fax (360) 479-7872
Mount Vernon 2025 Riverside Dr., Suite B Mount Vernon, WA 98273
(360) 424-9000 Fax (360) 428-5770
Olympia
(360) 786-6973 1-866-921-1007 Fax (360) 786-6300
Portland 12151 NE Halsey Portland, OR 97220
(503) 251-7569 (866) 921-1005 Fax (503) 251-7572
Tacoma 3640 S Cedar, Suite O Tacoma, WA 98409
(253) 472-6989 Fax (253) 472-7175
Each additional word Headline or border
COL IN. 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 2-132 17.51 26.78 40.17 53.56 56.65 67.98 79.31 82.40 92.70 103.00
ADD. ZONES $8.55/Col. In. Per Zone
4-time rate
1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE ADD. ZONES 2-5” 12.26 21.01 31.52 42.02 43.78 52.53 61.29 63.04 70.92 78.80 $5.30/Col. In. 6-30” 12.11 20.76 31.15 41.53 43.26 51.91 60.56 62.29 70.08 77.87 Per Zone 31-60” 11.97 20.52 30.78 41.04 42.75 51.29 59.84 61.55 69.25 76.94 61-90” 11.82 20.27 30.41 40.54 42.23 50.68 59.12 60.81 68.41 76.01 91-129” 11.68 20.02 30.03 40.05 41.72 50.06 58.40 60.07 67.58 75.09 130+” 11.54 19.78 29.66 39.55 41.20 49.44 57.68 59.33 66.74 74.16
12-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE ADD. ZONES 2-5” 11.38 19.26 28.89 38.52 39.40 47.28 55.16 56.03 63.04 70.04 $5.05/Col. In. 6-30” 11.25 19.03 28.55 38.07 38.93 46.72 54.51 55.37 62.29 69.22 Per Zone 31-60” 11.11 18.81 28.21 37.62 38.47 46.16 53.86 54.71 61.55 68.39 61-90” 10.98 18.58 27.87 37.16 38.01 45.61 53.21 54.05 60.81 67.57 91-129” 10.85 18.35 27.53 36.71 37.54 45.05 52.56 53.40 60.07 66.74 130+” 10.71 18.13 27.19 36.26 37.08 44.50 51.91 52.74 59.33 65.92
26-time rate
Everett
Silverdale
Commercial Classified 1 Week Rate: First twenty (20) words
OFFICE HOURS: M-F 8:00-5:00
1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE ADD. ZONES 2-5” 10.51 17.51 26.27 35.02 35.02 42.02 49.03 49.03 55.16 61.29 $4.89/Col. In. 6-30” 10.38 17.30 25.96 34.61 34.61 41.53 48.45 48.45 54.51 60.56 Per Zone 31-60” 10.26 17.10 25.65 34.20 34.20 41.04 47.87 47.87 53.86 59.84 61-90” 10.14 16.89 25.34 33.78 33.78 40.54 47.30 47.30 53.21 59.12 91-129” 10.01 16.69 25.03 33.37 33.37 40.05 46.72 46.72 52.56 58.40 130+” 9.89 16.48 24.72 32.96 32.96 39.55 46.14 46.14 51.91 57.68
52-time rate 2-5” 6-30” 31-60” 61-90” 91-129” 130+”
1 ZONE 9.63 9.52 9.40 9.29 9.18 9.06
2 ZONE 15.76 15.57 15.39 15.20 15.02 14.83
3 ZONE 23.64 23.36 23.08 22.80 22.53 22.25
4 ZONE 31.52 31.15 30.78 30.41 30.03 29.66
5 ZONE 30.64 30.28 29.92 29.56 29.20 28.84
6 ZONE 36.77 36.34 35.91 35.47 35.04 34.61
7 ZONE 42.90 42.39 41.89 41.39 40.88 40.38
8 ZONE 42.02 41.53 41.04 40.54 40.05 39.55
9 ZONE 47.28 46.72 46.16 45.61 45.05 44.50
10 ZONE 52.53 51.91 51.29 50.68 50.06 49.44
ADD. ZONES $4.74/Col. In. Per Zone
$0.25 per zone $2.00 per zone
Each additional word Headline or border
$0.25 per zone $2.00 per zone
Each additional word Headline or border
Puget Sound Package: First twenty (20) words Each additional word
$0.25 per zone $2.00 per zone
(12 Little Nickel editions plus Internet at no extra cost)
$90.00 $1.50
Oregon Package: (5 Nickel Ads editions plus Internet at no extra cost) First twenty (20) words Each additional word
Regional Package: First twenty (20) words Each additional word
$59.00 $1.00
(12 Little Nickel editions, 5 Nickel Ads editions plus Internet at no extra cost) $129.00 $2.50
Front Page Commercial Classified $25 per zone for the first 20 words. $.50 per additional word per zone. (No discount on additional zones. 28 lines maximum). Front Page Semi Display $25 per inch per paper.
Internet Advertising
www.littlenickel.com
Ask Your Sales Representative For Pricing
Front Page 1x1, Black and white only
1st Zone
1 week 12 weeks 52 weeks
$62 $52 $42
1x2, Full color only 1 week
$50
2x2, 1 color, red or blue 1 week 12 weeks 52 weeks
$210 $175 $165
Additional Zones $42 $35 $32 $50 $175 $150 $135
4x4, Full color only 1 week 12 weeks 52 weeks
$525 $450 $375
$450 $400 $325
4x8, Full color only 1 week 12 weeks
4x12.5, Full color only
1 week 12 weeks
$900 $850
$900 $850
$1400 $1300
$1400 $1300
Color Pricing REGULAR CLASSIFIED DISPLAY*/PICTURE THIS**
1” 1-time rate min CD, 2” minimum PicThis 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 1” 20.60 34.64 48.43 62.22 73.89 85.56 97.23 108.90 120.57 132.24
1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 4” 16.71 27.53 38.35 49.17 57.76 66.36 74.95 83.54 92.14 100.73
12-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 12” 11.67 22.28 32.89 43.50 51.98 60.47 68.96 77.45 85.93 94.42
52-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 52” 11.14 21.12 31.09 41.06 49.17 57.29 65.41 73.52 81.64 89.75 Front page Classified Display rate $30.00 per inch, per zone.
THANK YOU FOR YOUR BUSINESS!
ADD. ZONES $11.33/Col. In. Per Zone ADD. ZONES $6.59/Col. In. Per Zone ADD. ZONES $6.18/Col. In. Per Zone ADD. ZONES $5.87/Col. In. Per Zone
Spot Color Full Color
$.75 per inch/per zone $2.50 per inch/per zone
Minimum $60 Minimum $100
Mechanical Specifications 1 Column Ad..........................................................1.078” 2 Column Ad..........................................................2.236” 3 Column Ad..........................................................3.394” 4 Column Ad..........................................................4.552” 5 Column Ad............................................................ 5.71”
6 Column Ad..........................................................6.868” 7 Column Ad..........................................................8.026” 8 Column Ad..........................................................9.194” 9 Column Ad........................................................10.342” Full Page................................................. 10.342” x 16.5”
Notice to Advertisers Publisher reserves the right to refuse any advertisement or to edit a portion of any advertisement at any time to keep with the family nature of our publication. Publisher accepts advertising on the condition the advertiser agrees that at no time shall Publisher’s liability exceed the cost of the space involved and Publisher is not liable for incidental or consequential damages. Publisher accepts no responsibility for ad contents, or errors in spelling or grammar. Publisher is not liable for incidental or consequential damages as a result of omitted advertising. Little Nickel Classifieds cannot guarantee specific page or location placement for an advertisement. Any error in your advertisement must be reported prior to the next week’s publication. For the benefit of our readers and to ensure the best results for our advertisers, all advertising must be placed in the appropriate classification. When credit is allowed, accounts are due and payable within 20 days of the closing monthly statement date. If the account becomes delinquent under the terms of this agreement, then the entire amount is immediately due and payable and failure to comply will be considered cause to cancel all advertising. There will be a $25 check return fee for any NSF checks. In the event action is instituted to collect outstanding balances, the advertiser agrees to pay attorney fees and court costs. Effective April 1, 2010
THANK YOU FOR YOUR BUSINESS!