2011 Market Research
Reaching Western Washington Community by Community
Sound Publishing is Washington state's largest newspaper network, connecting you with 2.2 million readers across Western Washington. Our award-winning suburban newspapers, news sites and evolving niche vehicles provide a complete aggregated approach for your marketing. Top stories from our highly active local news sites are also viewed on our regional news giant, pnwLocalNews.com.
SPI Media Kit 2011
We are Washington State's largest newspaper network.
73 papers one call Get the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership. Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline. We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers. If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy! Get the service you deserve. Call today. Toll Free (888) 443-5815 SPI Media Kit 2011
98.5% of households we deliver to said they read our newspapers regularly. Through telephone interviews with adult members of a random selection of households, the Circulation Verification Council reports that 100% of the households in the defined area read our newspapers regularly. CVC estimates that all the information has a minimum accuracy level of +/-2.5%.
Deliver your message right along with news that matters most‌ Local, Local News & Information. SPI Media Kit 2011
Major Advertisers
Sound Publishing is a key media buy for major national and regional advertisers.
SPI Media Kit 2011 1-7-11
S u b u r b a n N e w s p a p e r Te s t i m o n i a l s
Why major retailers and agencies choose our suburban newspapers. Community newspapers report 4th quarter results, continue to outperform industry “Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.
Chuck Chowins, Lowe’s “Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”
Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”
Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”
Rick Baranski, USSPI
Source: Suburban Newspapers of America SPI Media Kit 2011 1-7-11
“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.”
King & Pierce County Publications
Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 331,120 combined circulation.
Snoqualmie Valley Record Wed. only
Mercer Island Reporter Wed. only Enumclaw Courier-Herald Wed. only
Covington Maple Valley Reporter Fri. only
Bonney Lake & Sumner Courier-Herald Wed. only
Redmond Reporter Fri. only
Kent Reporter Fri. only
Bothell Kenmore Reporter Fri. only
Auburn Reporter Fri. only SAMMAMISH
Kirkland Reporter Fri. only
Sammamish Reporter Fri. only
Bellevue Reporter Fri. only
Issaquah Reporter Fri. only
Renton Reporter Fri. only
Federal Way Mirror Wed. & Sat.
The signature mark of Sound Publishing newspapers is local, local, local. City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 2011 1-7-11
D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s
Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online.
Our superior targeting gets you closer to your customers, from King County to the San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.
Saturate the marketplace – at a fraction of direct mail distribution cost. Our household saturation hovers between 45 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.
The largest newspaper circulation within our King County trade areas. With more than 332,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.
SPI Media Kit 2011 1-7-11
AUDITED BY
King & Pierce Counties: Comparison of Newspaper Distribution
Sound Publishing newspapers are delivered to 71% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:
331,120 King & Pierce County households We’ve got you covered!
Seattle Times (Sunday) Seattle Times (Weekday)
141,260 102,385
Home Delivery vs. Single Copy
Source: March 2009 ABC Audit, Sound Publishing Press Counts
NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)
HOUSEHOLDS 71% 30% 22%
Percentages are based on a Total Occupied Household count of 465,747
• Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.
within our King & Pierce County trade area*.
The Sunday metro daily misses 70% of the total households in these prime King & Pierce County neighborhoods. Source: 2010 ABC Audit
* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.
SPI Media Kit 2011 1-7-11
King County Demographics
Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes RANK
Zip Code
City Name
– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper
Average Household Income
Total Households
We’ve got you covered!
Seattle Times (Saturday)
1 98039
Medina
$222,644
1,146
813
469
2 98075
Sammamish
$181,206
6,143
6,089
1,946
3 98053
Redmond
$168,155
5,664
5,644
1,881
4 98040
Mercer Island
$155,045
9,366
3,442
3,788
5 98074
Sammamish
$149,768
7,921
7,929
2,456
6 98077
Woodinville
$143,254
4,485
797
1,377
7 98006
Bellevue
$128,999
14,005
11,025
4,515
8 98112
Seattle
$125,009
9,366
—
2,911
9 98029
Issaquah
$119,961
7,396
5,813
2,139
10 98019
Duvall
$117,381
3,535
—
610
11 98072
Woodinville
$116,625
7,947
487
2,347
12 98014
Carnation
$112,633
2,301
2,282
475
13 98004
Bellevue
$109,025
13,207
9,815
3,976
14 98027
Issaquah
$108,240
10,436
10,259
2,757
15 98052
Redmond
$107,652
22,893
17,688
5,021
16 98033
Kirkland
$103,774
14,966
12,894
3,877
17 98008
Bellevue
$103,270
9,215
6,996
2,604
18 98038
Maple Valley
$101,180
10,050
10,053
2,103
19 98045
North Bend
$100,936
5,294
4,567
1,075
20 98024
Fall City
$99,033
2,152
1,575
492
21 98177
Seattle
$98,665
7,334
—
3,238
22 98199
Seattle
$97,093
9,191
—
2,984
23 98136
Seattle
$96,413
6,746
—
2,037
24 98005
Bellevue
$95,067
8,169
5,505
2,204
25 98059
Renton
$92,942
12,056
7,044
2,711
Source: Nielson, Inc., 2010 Average Household Incomes by Zip Code. Nielson updates begin not with the previous year’s estimates, but with data from the most recent decennial census.
We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 2011 1-7-11
Valley Record
North King County Demographics
Our North King County readers earn household incomes 48% higher than Seattle’s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Nielson, Inc.)
Mercer Island Reporter Average Age
Snoqualmie Valley Record
25-45
28%
45-65
45%
65+
16%
Average Age
25-45
40%
45-65
50%
65+
6%
Female
72%
Female
65%
Married
73%
Married
85%
Have Children at Home
51%
Have Children at Home
52%
Own Home
83%
Own Home
91%
Average Household Income
$102,447
Average Discretionary Income
$2,485/mo
$96,200
Average Discretionary Income
$1,741/mo
Redmond Reporter
Bellevue Reporter Average Age
Average Household Income
25-45
22%
45-65
50%
65+
24%
Average Age
25-45
37%
45-65
47%
65+
15%
Female
69%
Female
75%
Married
71%
Married
75%
Have Children at Home
35%
Have Children at Home
42%
Own Home
88%
Own Home
83%
Average Household Income
$85,528
Average Discretionary Income
$1,873/mo
Bothell-Kenmore Reporter Average Age
Average Household Income
$90,640
Average Discretionary Income
$1,826/mo
Kirkland Reporter
25-45
33%
45-65
57%
65+
10%
Average Age
25-45
28%
45-65
58%
65+
11%
Female
72%
Female
76%
Married
80%
Married
72%
Have Children at Home
43%
Have Children at Home
35%
Own Home
83%
Own Home
91%
Average Household Income Average Discretionary Income
$84,057 $1,571/mo
Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010 SPI Media Kit 2011 1-7-11
Average Household Income Average Discretionary Income
$90,660 $1,695/mo
CITY
215,891
39,248
Nielsen 2010 Bellevue Estimated Reporter Households
Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 27, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip
Total Circulation
ZIP
SPI Media Kit 2011 1-7-11
21,662
Bothell/ Kenmore Reporter
more
37%
29,728
3,442
Mercer Island Reporter
24,635
Redmond Reporter
13,875
Snoqualmie Valley Record
158,637
ZIP CODE TOTAL
Seattle Times Coverage (Sunday)
73.48% 78,616
73.20%
17.46%
98.51%
100%
5.60%
100%
91.05%
76.96%
86.19%
37.03%
70.63%
77.46%
87.38%
74.77%
84.56%
96.91%
54.14%
72.45%
90.66%
67.21%
75.53%
40.58%
78.92%
68.19%
75.97%
Weekly Coverage
36.4%
Seattle Times Coverage (Sunday)
Capture a market missed by the Metro Dailies.
We offer over 37% greater penetration in North King County!
26,047
Issaquah/ Kirkland Sammamish Reporter Reporter
The Issaquah Reporter and The Sammamish Reporter
Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.
The Issaquah/ Sammamish Reporter Average Age
25-45
49%
45-65
39%
65+
10%
Female
61%
Married
77%
Have Children at Home
51%
Own Home
85%
Average Household Income
We deliver to over 91% of the homes in these wealthy Seattle suburbs – more than twice that of the metro daily.
$115,170
Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010
Issaquah & Sammamish Circulation
Claritas 2010 Estimated Households
Issaquah/ Sammamish Reporter
Weekly Coverage
Seattle Times Sunday Coverage
Seattle Times Sunday Coverage
CITY
98027
Issaquah
10,586
9,875
93.28%
3,851
36.4%
98029
Issaquah
7,774
5,813
74.77%
2,869
36.9%
98074
Sammamish
7,877
7,929
100%
3,584
45.5%
98075
Sammamish
6,181
6,089
98.51%
2,702
43.7%
32,418
29,706
91.63%
13,006
40.1%
-
22
32,418
29,728
Non Inserted Mail Total Circulation
91.70%
13,006
40.1%
Independently Audited By:
Source: ABC & CVC Audit SPI Media Kit 2011 1-7-11
Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.
Sammamish
ZIP
Insert Total
Issaquah
Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.
South King County Demographics
Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter
Kent Reporter
Average Age
Average Age
25-45
36%
25-45
26%
45-65 65+
52%
45-65
55%
12%
65+
16%
Female
71%
Female
65%
Married
87%
Married
76%
Have Children at Home
54%
Have Children at Home
31%
93%
Own Home
Own Home Average Household Income
$86,622
Average Discretionary Income
$1,374/mo
$75,446
Average Discretionary Income
$1,331/mo
Auburn Reporter
Renton Reporter Average Age
84%
Average Household Income
25-45
32%
45-65
49%
65+
18%
Average Age
25-45
31%
45-65
55%
65+
14%
Female
72%
Female
73%
Married
75%
Married
76%
Have Children at Home
36%
Have Children at Home
38%
Own Home
82%
Own Home
76%
Average Household Income
$76,433
Average Discretionary Income
$1,622/mo
Federal Way Mirror Average Age
Average Household Income
$72,535
Average Discretionary Income
$1,421/mo
Tukwila Reporter 25-45
29%
45-65 65+
Average Age
25-45
37%
49%
45-65
21%
18%
65+
8%
Female
66%
Female
48%
Married
79%
Married
36%
Have Children at Home
33%
Have Children at Home
28%
86%
Own Home
Own Home Average Household Income Average Discretionary Income
$78,284 $1,394/mo
Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010
SPI Media Kit 2011 1-7-11
Average Household Income Average Discretionary Income
49% $63,260 $1,211/mo
Tu k w i l a D e m o g r a p h i c s
Target a powerful market of active commuters with bright expectations. Tukwila is a bustling, varied community home to both old neighborhoods and energetic businesses. Tukwila, known to the Duwamish tribe for its hazelnut groves, has long been a hub of activity. Seated at the juncture of 3 rivers, Tukwila is now at the juncture of major modern transportation routes. It is home to a Sound Transit Light Rail station, interstates 5 and 405, an Amtrak station, and only 1 mile from SeaTac airport. No wonder over 150,000 people find their way to Tukwila everyday! Tukwila is business-friendly and home to Westfield Southcenter Mall, The Boeing Company, Nordstrom, Doubletree Guest Suites, BECU and Costco Wholesale among many others. There are exciting plans on the horizon for a new pedestrian-friendly neighborhood near the mall as well as a revitalization strategy on International Boulevard with Tukwila Village. Tukwila’s best kept secrets are its neighborhoods. Affordable, full of character, and minutes away from recreation, dining, and cultural opportunities, Tukwila’s neighborhoods are home to over 18,000 residents. Tukwila’s population is one of the most diverse in King County, reflecting it’s location as a transportation hub. Residents and visitors alike will find easy access to a variety of recreational opportunities. Whether a trip to the Museum of Flight, activities at the Tukwila Community Center, or a dinner with friends at one of the many restaurants in the Southcenter District, Tukwila is full of entertainment options.
Income Levels
Projected Income Levels 2014
Up to $34,999
36%
Up to $34,999
32%
$35,000 - $49,999
16%
$35,000 - $49,999
15%
$50,000 - $74,999
18%
$50,000 - $74,999
17%
$75,000 - $99,999
15%
$75,000 - $99,999
14%
16%
$100,000 and more
$100,000 and more Average Household Income
ZIP
CITY
$63,260
Claritas 2009 Estimated Households
Average Household Income
SOUND SOUND TOTAL TOTAL Coverage
98168 Seattle
11,675
5,403
46%
98178 Seattle*
8,681
590
7%
98188 Seattle
9591
4,507
47%
29,947
10,500
35%
Total Circulation
21% $70,147
Nobody else reaches this hot marketplace the daily newspapers overlook!
*Partial distribution in Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage. Source: Claritas 2009 for total households, ABC Audit 12/08 for Tacoma News Tribune and 3/09 for Seattle Times.
The Tukwila Reporter’s direct mail circulation positions advertisers to attract their target suburban consumers where they work, play and eat. SPI Media Kit 2011 1-7-11
CITY
24,738
18,880
Bonney Lake & Sumner CourierHerald
13,116
Enumclaw CourierHerald
30,235
Federal Way Mirror
27,650
Kent Reporter
24,184
30,035
Maple Renton Valley & Reporter Covington Reporter
3,645
VashonMaury Island Beachcomber
172,483
ZIP CODE TOTAL
67.66%
87.08% 86.02% 13.84% 67.43%
90.33% 75.98% 52.19% 100% 96.02% 68.38% 51.60% 66.70% 64.11% 97.85% 89.76% 77.21% 100% 48.55% 61.70% 79.46% 57.10% 53.46% 75.12% 78.63% 23.23% 74.85% 92.28%
Weekly Coverage
62,644
Seattle Times Coverage (Sunday)
24.6%
Seattle Times Coverage (Sunday)
14,046
Tacoma NewsTribune Coverage (Sunday)
5.5%
Tacoma NewsTribune Coverage (Sunday)
more
37%
Capture a market missed by the Metro Dailies.
Sound offers over 37% greater penetration in South King County than the Daily Metros combined!
254,924
Nielsen 2010 Auburn Estimated Reporter Households
Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 27, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip
Total Circulation
ZIP
SPI Media Kit 2011 1-7-11
Federal Way Shopping Patterns & Demographics
Get complete coverage of one of Washington’s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.
Federal Way Mirror Average Age
25-45
29%
45-65
49%
65+
18%
Where Federal Way Readers Shop Percentage of readers who have shopped in each area in the last 30 days:
Female
66%
Westfield -Southcenter Mall
38%
Married
79%
Celebration Plaza
31%
Have Children at Home
33%
Seatac Village
26%
Own Home
86%
Tacoma Mall
26%
$78,284
Kent Station
23%
Gateway Center
20%
Seattle
15%
Average Household Income Average Discretionary Income
$1,394/mo
Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010
Federal Way Circulation
The Mirror delivers twice as many homes in Federal Way zip codes than any daily. Nielson 2010 Estimated Households
Federal Way Mirror
Weekly Coverage
Tacoma NewsTribune Weekday
NewsTribune Weekday Coverage
Seattle Times Weekday
Seattle Times Weekday Coverage
Seattle Times Sunday
Seattle Times Sunday Coverage
ZIP
CITY
98001
Auburn
10,709
6,255
58.41%
674
6.3%
1,720
16.1%
2,344
21.9%
98003
Federal Way
17,046
8,897
52.19%
1,099
6.4%
2,350
13.8%
3,605
21.1%
98023
Federal Way
16,899
11,555
68.38%
1,326
7.8%
2,311
13.7%
3,584
21.2%
98032
Kent
13,081
1,080
8.26%
402
3.1%
2,372
18.1%
3,131
23.9%
98198
Seattle
13,071
1,269
9.71%
265
2.0%
4,036
30.9%
5,298
40.5%
98422
Tacoma
8,337
1,154
13.84%
1,755
21.1%
551
6.6%
878
10.5%
79,143
30,210
38.17%
5,521
7.0%
13,340
16.9%
18,840
23.8%
-
25
79,143
30,235
Insert Total Non Inserted Mail Total Circulation
38.20%
*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage
SPI Media Kit 2011 1-7-11
5,521
-
7.0%
13,340
16.9%
18,840
23.8%
Independently Audited By:
Source: ABC & CVC Audit
Bonney Lake and Enumclaw Demographics
Reach over 54% more of Bonney Lake & Enumclaw’s high-income, commuter households with Sound Publishing than all of the Metro Dailies combined. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 85% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 30% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!
Enumclaw Courier-Herald Demographics
Bonney Lake & Sumner Courier-Herald Demographics
Ages 18 to 64
56%
Ages 18 to 64
64%
Married
68%
Married
60%
Children At Home
39%
Children At Home
36%
Own Home
83%
Own Home
85%
College Education
52%
College Education
52%
Average Household Income
$52,554
Income over $75k
Average Household Income
10%
$60,282
Income over $75k
19%
Enumclaw
The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation
ZIP
Nielson 2010 Bonney Lake Estimated & Sumner Enumclaw Households Courier-Herald Courier-Herald
CITY
Seattle/ SOUND Tacoma SOUND TOTAL Combined TOTAL Coverage Coverage
Seattle/ Tacoma Combined Coverage
31.32%
583
29.4%
98010 Black Diamond
1,983
621
98022 Enumclaw
8,401
8,067
8,067 96.02%
2,720
32.4%
98321 Buckley
5,991
3,355
4,484
74.85%
1,526
25.5%
239 92.28%
44
17.0%
87.08%
1,794
40.6%
13,878 86.02%
4,568
28.3%
31,139 83.73%
11,235
30.2%
98323 Carbonado 98390 Sumner 98391 Bonney Lake
1,129
259
239
4,421
3,850
16,134
13,878
Insert Total
18,857
12,282
Non-inserted Mail
23
160
Total Circulation
18,880
12,442
621
3,850
183 31,322 84.22%
0 11,235
30.2%
*Partial distribution in Auburn Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage. Source: Nielson 2010 for total households, ABC Audit 12/09 for Tacoma News Tribune and 3/10 for Seattle Times.
SPI Media Kit 2011 1-7-11
Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.
Bonney Lake
Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.
Vashon Island Shopping Patterns & Demographics
Target a powerful market the dailies miss. The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.
Where Vashon Readers Shop
Vashon-Maury Island Beachcomber Average Age
Percentage of readers who have shopped in each area in the last 30 days:
25-45
16%
45-65
39%
65+
44%
Female
74%
Married
63%
Have Children at Home
22%
Own Home
90%
Average Household Income
28%
West Seattle
31%
Westfield-Southcenter Mall
30%
Tacoma
15%
Tacoma Mall
26%
Education Levels
$79,520
Average Discretionary Income
Seattle
High School
$1,450/mo
Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010
Our paid circulation reaches more than 8 out of 10 homes on rural Vashon Island.
6%
Some College
14%
College Degree
21%
Post-Graduate
47%
Income Levels Up to $30,000
11%
$30,000 - $40,000
10%
$40,000 - $50,000
11%
$50,000 - $75,000
24%
$75,000 - $100,000
17%
More than $100,000
27%
Vashon Island Circulation
Total Beachcomber Households Circulation
Zip Code City
98070
4,553
3,420
-
225
Total Circulation
4,553
3,645
Vashon
Sound Publishing Coverage
75.1%
Tacoma NewsSeattle Seattle News- Tribune Times Times Tribune Sunday Sunday Sunday Sunday Coverage Coverage Coverage
198
4.3%
80.1%
198
1,330
29.2%
4.3%
1,330
29.2%
Independently Audited By:
Important: Please add 2% to insert quantities for spoilage SPI Media Kit 2011 1-7-11
Source: ABC & CVC Audit
Kitsap County Circulation Growth
Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…
• County households have increased 5%
• Sound Publishing’s Kitsap County circulation has increased 22.5%
• The Kitsap Sun’s circulation has decreased 27%
2009-2010 County Households and Distribution County households: 91,039 95,000 90,000
86,698
85,000 80,000
Sound Publishing Inc. circulation in Kitsap County reaches 75,999 households
75,000 70,000 65,000
62,018
60,000 55,000 50,000 45,000 40,000 35,000
32,870
Kitsap Sun weekday circulation 24,005
30,000 25,000
2001
2002
2003
2004
2005
2006
2009
2010
Independently Audited By:
The Kitsap Sun is now reaching only 30% of the homes in Kitsap County on Sunday and only 26% midweek! Source: ABC & CVC Audit
Can you afford to miss OVER HALF of the homes in the county?
Reach 83% of homes in Kitsap County with Sound Publishing! Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies. SPI Media Kit 2011 1-7-11
Kitsap County Shopping Patterns
Reach 83% of Kitsap County households with Sound Publishing. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.
Kitsap readers have a total discretionary income of more than $96 million each month. Discretionary Income Average Discretionary Income
Percentage of Shopping Dollars Spent Outside the Area
Bainbridge Island
Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.
Bremerton
Bainbridge Island Review
$1,670/mo
31%
North Kitsap Herald
$1,170/mo
29%
Central Kitsap Reporter
$1,260/mo
25%
Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.
Port Orchard Independent
$1,175/mo
28%
Central Kitsap
Bremerton Patriot
$ 910/mo
24%
NW Navigator-Kitsap
$1,240/mo
24%
Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.
North Kitsap
Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days: Silverdale
Seattle
Tacoma
Bainbridge Island Review
51%
35%
1%
North Kitsap Herald
50%
11%
3%
45%
12%
7%
71%
7%
6%
Bremerton Patriot Central Kitsap Reporter Port Orchard Independent NW Navigator-Kitsap
Source: Pulse Research
SPI Media Kit 2011 1-7-11
} Combo buy
North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.
Port Orchard
47%
7%
16%
Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.
34%
6%
20%
Military
Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.
Kitsap County Demographics
Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age
Port Orchard Independent
25-45
12%
45-65
54%
65+
31%
Female
69%
Married Have Children at Home Own Home Average Household Income Average Discretionary Income
25-45
19%
45-65
50%
65+
29%
Female
67%
72%
Married
69%
31%
Have Children at Home
24%
82%
Own Home
82%
$96,790
Average Household Income
$58,000
$1,676/mo
Average Discretionary Income
$1,177/mo
Bremerton Patriot
North Kitsap Herald Average Age
Average Age
25-45
13%
45-65
51%
65+
36%
Average Age
25-45
27%
45-65
43%
65+
28%
Female
79%
Female
67%
Married
67%
Married
56%
Have Children at Home
22%
Have Children at Home
22%
Own Home
87%
Own Home
71%
Average Household Income
$65,625
Average Discretionary Income
$1,170/mo
$53,775
Average Discretionary Income
$909/mo
25-45
22%
Northwest NavigatorKitsap/Everett
45-65
44%
Average Age
65+
Central Kitsap Reporter Average Age
Average Household Income
Kitsap County
25-45
57%
34%
45-65
27%
Female
65%
65+
Married
77%
Female
45%
Have Children at Home
30%
Married
55%
Own Home
83%
Have Children at Home
51%
Average Household Income Average Discretionary Income
$62,000 $1,258/mo
Own Home Average Household Income Average Discretionary Income
Source: Pulse Research
SPI Media Kit 2011 1-7-11
9%
46% $71,630 $1,239/mo
Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.
CITY
4,237
12,358
18,010
12,768
10,417
North Kit- Northwest sap Herald Navigator Kitsap/ Everett
18,209
Port Orchard Independent
75,999
ZIP CODE TOTAL
Kitsap Sun (Sunday)
82.90% 26,860
82.65%
85.11% 66.59% 79.57% 75.70% 81.49% 48.74% 79.65% 59.40%
Military 80.34% 60.81% 35.77% 106.81%
77.23% 82.50% 89.80% Military
Military
47.75%
Weekly Coverage
29.3%
Kitsap Sun Coverage (Sunday)
11,922
Seattle Times (Sunday)
13.0%
Seattle Times Coverage (Sunday)
1,426
Tacoma NewsTribune (Sunday)
1.6%
Tacoma NewsTribune Coverage (Sunday)
more
39%
Capture a market missed by the Metro Dailies.
Sound offers nearly 39% greater penetration in Kitsap County than the Daily Metros combined!
91,673
Central Kitsap Reporter
Combo Buy
Nielsen 2010 Bainbridge Bremerton Estimated Island Patriot Households Review
Add 2% to delivery quantity for spoilage. Note: Coverages marked Military include official Military publications distributed to Military facilities not tracked by Claritas or the USPS. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip
Total Circulation
ZIP
SPI Media Kit 2011 1-7-11
Whidbey Island Shopping Patterns & Demographics
Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age
25-45
15%
45-65
45%
65+
39%
Female
61%
Married
71%
Have Children at Home
19%
Own Home
77%
Average Household Income
About a third of Whidbey Island shopping dollars go “off Island.”
$63,100
Average Discretionary Income
$1,260/mo
Northwest Navigator-Whidbey Average Age
25-45
63%
South Whidbey Record
45-65
19%
Average Age
65+
25-45
10%
12%
45-65
49%
Female
61%
65+
40%
Married
83%
Female
68%
Have Children at Home
58%
Married
74%
Own Home
55%
Have Children at Home
16%
Average Household Income
Own Home
$52,430
Average Discretionary Income
91%
Average Household Income
$1,046/mo
Average Discretionary Income
$75,600 $1,625/mo
North Whidbey
Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.
South Whidbey
Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall
Burlington
Bellingham
Alderwood Mall
Everett
South Whidbey Record
6%
9%
4%
46%
21%
Whidbey News-Times
50%
42%
12%
17%
6%
NW Navigator-Whidbey
55%
38%
13%
16%
4%
Source: Pulse Research
SPI Media Kit 2011 1-7-11
Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.
Military
Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.
CITY
7,006
4,365
South Whidbey Record
6,549
Whidbey NewsTimes
17,920
ZIP CODE TOTAL
69.85%
Weekly Coverage
6,855
Whidbey North TMC
24,775
Paid+TMC Circulation
Everett Herald Coverage (Sunday)
Seattle Times (Sunday)
96.57%
95.14%
Military
94.32%
79.21%
62.77%
57.36%
85.25%
37.94%
800
2,740
18.62%
Seattle Times Coverage (Sunday)
Sound offers over 75% greater penetration in Island County than the Daily Metros combined!
Source: ABC & CVC Audit
Independently Audited By
3.1%
See Snohomish for competitive comparison
Paid+TMC Coverage
Everett Herald (Sunday)
Capture a market missed by the Metro Dailies.
25,654
Nielsen 2010 Northwest Estimated Navigator Households Whidbey
Add 2% to delivery quantity for spoilage. Note: Coverages marked Military include official Military publications distributed to Military facilities not tracked by Claritas or the USPS. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2010. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip
more
75%
Total Circulation
ZIP
SPI Media Kit 2011 1-7-11
The Marysville Globe & Arlington Times Newspapers
The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.
Marysville Globe Average Age
25-45
38%
45-65
50%
65+
8%
Female
78%
Married
77%
Have Children at Home
51%
Own Home
74%
Average Household Income
$66,789
Average Discretionary Income
$1,314/mo
The Arlington Times can deliver your advertising message to local consumers. With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.
Arlington Times Average Age
25-45
41%
45-65
42%
65+
13%
Female
70%
Married
78%
Have Children at Home
44%
Own Home
78%
Average Household Income
Marysville
$68,154
Average Discretionary Income
$1,362/mo
Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010
Marysville & Arlington Circulation
ZIP
CITY
Arlington Times
Marysville Globe
ZIP CODE TOTAL
Weekly Coverage
Everett Herald Sunday
Coverage
Seattle Times Weekday
Coverage
Seattle Times Sunday
Coverage
Expanded distribution every 2nd Wednesday of the month!
98223
Arlington
15,678
5,475
-
5,475
34.92%
3,944
25.2%
640
4.1%
992
6.3%
98270
Marysville
15,607
-
9,241
9,241
59.21%
4,166
26.7%
980
6.3%
1,487
9.5%
98271
Marysville
9,513
-
5,167
5,167
54.32%
3,024
31.8%
717
7.5%
1,086
11.4%
40,798
5,475
14,408
19,883
48.74%
11,134
27.3%
2337
5.7%
3565
8.7%
49.66%
11,134
27.3%
2337
5.7%
3565
Insert Total Non Inserted Mail Total Circulation
Nielsen 2010 Estimated Households
-
253
126
379
40,798
5,728
14,534
20,262
-
-
Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zips SPI Media Kit 2011 1-7-11
8.7%
With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.
Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.
San Juan Islands Shopping Patterns & Demographics
Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.
The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age
25-45
18%
45-65
46%
65+
36%
Female
63%
Married
56%
Have Children at Home
15%
Own Home
80%
Average Household Income
Our circulation covers nearly 100% of the total households in this Northwest paradise.
$62,350
Average Discretionary Income
$1,310/mo
The Islands’ Sounder
Journal of the San Juan Islands
The Sounder is based in Eastsound and primarily covers Orcas Island.
The Journal is based in Friday Harbor and primarily covers San Juan Island.
Average Age
25-45
11%
25-45
16%
45-65
58%
Average Age
45-65
51%
65+
31%
65+
31%
Female
72%
Female
67%
Married
68%
Married
71%
Have Children at Home
17%
Have Children at Home
21%
83%
Own Home
Own Home Average Household Income
$75,470
Average Discretionary Income
$1,219/mo
79%
Average Household Income
$77,548
Average Discretionary Income
$1,428/mo
Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:
Islands’ Sounder
Burlington
Mt. Vernon
Anacortes
Cascade Mall
Bellingham
Seattle
41%
42%
43%
39%
18%
11%
Islands’ Weekly
35%
42%
35%
28%
13%
12%
Journal of the San Juans
27%
29%
20%
28%
16%
8%
Source: Pulse Research 2007/Melissa Data 2010, Nielsen 2010 SPI Media Kit 2011 1-7-11
San Juan Island The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.
Orcas Island
Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.
Lopez Island
Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, crafts people, musicians, farmers, fisherfolks, even a local winery and golf course.
CITY
Source: ABC & CVC Audit
Independently Audited By
Total Circulation
ZIP
SPI Media Kit 2011 1-7-11
2,180
Islands' Weekly
3,004
Journal of the San Juan Islands
7,555
ZIP CODE TOTAL
100%
88.87%
100%
56.35%
100%
Weekly Coverage
460
Seattle Times Coverage (Weekday)
6.7%
Seattle Times Coverage (Weekday)
Capture a market missed by the Seattle Times.
Sound offers over 93% greater penetration in San Juan County than the Daily Metros combined!
2,371
Islands' Sounder
*Islands’ Weekly is distributed by mail only. Important: Please add 2% to insert quantities for spoilage Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2010. Sound Publishing, Inc. Circ By Zip
more
93%
6,818
Nielsen 2010 Estimated Households
The Wenatchee & Bellingham Business Journals
A direct line to business owners and top management in two key Washington markets. The Bellingham & Wenatchee Business Journals are where business leaders turn for vital news information and commentary that identifies market trends and focuses on new business opportunities. Our award winning editorial departments produce breaking news and features that our readers can’t find anywhere else! BBJToday.com & WBJToday.com provide timely information to help you do business and keep you in fresh leads, including new business licenses, liquor licenses, construction contracts, top property sales, building permits, tax liens and bankruptcies. Your advertisement in our business journals reach top decision-makers who are CEOs, presidents, owners, managers and employees — a targeted market with unmatched buying power, both on the corporate and personal levels.
Bellingham Business Journal
ZIP
CITY
BBJ Circulation
2010 Average Income
98225
Bellingham
1,355
$50,428
98226
Bellingham
672
$65,107
98229
Bellingham
344
$66,441
98264
Lynden
331
$71,178
98248
Ferndale
132
$60,136
98230
Blaine
125
$68,806
Mailed to misc ZIPS Circulation Total
Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The BBJ caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.
421 3,380
Source for 2010 income: 2010 Nielson/Claritas research
Bellingham The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.
Wenatchee Business Journal The Wenatchee Business Journal presentS news, informative features and information your business needs to make strategic decisions in today’s marketplace. WBJ Circulation
2010 Average Income
Wenatchee
2,409
$65,925
1,291
$61,885
ZIP
98801
CITY
98802
East Wenatchee
98807
Wenatchee
479
-
98815
Cashmere
326
$63,513
98816
Chelan
386
$60,136
98826
Leavenworth
440
$68,806
98381
Manson
115
$38,958
Mailed to miscellaneous zips Circulation Total Source for 2010 income: 2010 Nielson/Claritas research SPI Media Kit 2011 1-7-11
707 6,153
Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.
Northwest Navigator Military Demographics
Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.
n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.
Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age
18 -29
21%
30-44
45%
45-65
24%
Female
51%
Married
66%
Have Children at Home
54%
Own Home
51%
Average Household Income Average Discretionary Income
$64,758 $1,149/mo
Northwest Navy Stats:
A $2.1 Billion Economic Impact Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County)
No other publication is distributed to 100% of base personnel and Navy housing. The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing. Source: Washington State Office of Financial Management and Pulse Research
SPI Media Kit 2011 1-7-11
Employment (uniformed & civilian)
Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.
Kitsap County 41,958
Annual Payroll
$1.558 billion
Military Retiree Pensions
$483.1 million
Health Care Paid to Private Providers
Photo credits: Navy Region Northwest
$50.2 million
Purchases of Local Goods & Services
$133.1 million
Net Direct Impact*
$2.125 billion
Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.
Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.
Northwest Navigator Circulation 2010
KITSAP & EVERETT NAVAL BASES ZIP
CITY
98110
Bainbridge Island
98199
Seattle
134
98207
Everett
895
75
98271
Marysville
835
98310
Bremerton
178
98311
Bremerton
135
98312
Bremerton
1,947
98314
Bremerton
1,280
98315
Silverdale
3,290
98337
Bremerton
251
98345
Keyport
320
98346
Kingston
190
98366
Port Orchard
172
98367
Port Orchard
61
98370
Poulsbo
135
98383
Silverdale
236
98524
Allyn
98528
Belfair
Insert Total
TARGETS A POWERFUL AUDIENCE
Reservists 2,399
Contractors 11,400
Civilians 15,655
Active Duty 26,100
Navy Family 42,341
Retirees 55,510
65 176 10,375
42
Total Circulation
10,417
WHIDBEY AIR STATION ZIP
CITY
98223
Arlington
50
98239
Coupeville
171
98277
Oak Harbor
3,519
98278
Oak Harbor
3,259
Insert Total Non Inserted Mail
6,999 7
Total Circulation
7,006
Grand Total
17,423
Important: Please add 2% to insert quantities for spoilage
Independently Audited By:
Source: ABC & CVC Audit SPI Media Kit 2011 1-7-11
US NAVY PHOTO CREDITS
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We've got you covered in the Pacific Northwest. Business Journals Bellingham Business Journal
PH: (360) 647-8805 n Tabloid n Monthly Publishes 1st Monday of the month. www.BBJToday.com
Wenatchee Business Journal
PH: (509) 663-6730 n Tabloid n Monthly Publishes 1st Monday of the month. www.WBJToday.com
clallam/Jefferson County Forks Forum*
publishes Thursday
Peninsula Daily News*
publishes Sunday-Friday
Port Townsend Leader* publishes Wednesday
Sequim Gazette*
publishes Wednesday
Sequim This Week*
publishes Wednesday
KITSAP COUNTY Bainbridge Island Review
PH: (206) 842-6613 n Tabloid n Fri www.BainbridgeReview.com
Bremerton Patriot/Central Kitsap Reporter PH: (360) 308-9161 n Tabloid n Fri www.BremertonPatriot.com www.CentralKitsapReporter.com
Kingston Community News
PH: (360) 779-4464 n Tabloid n Monthly www.KingstonCommunityNews.com Reserve space by the 15th of the month for publication on the last Friday of the month.
Little Nickel - Silverdale
PH: (360) 308-0279 n Tabloid n Thu www.littlenickel.com
North Kitsap Herald
PH: (360) 779-4464 n Tabloid n Fri www.NorthKitsapHerald.com
Northwest Navigator Kitsap/Everett PH: (360) 308-9161 n Tabloid n Fri www.NorthwestNavigator.com
Port Orchard Independent
PH: (360) 876-4414 n Tabloid n Fri www.PortOrchardIndependent.com
Kitsap Week
PH: (360) 779-4464 n Tabloid n Fri
KING & PIERCE COUNTY Auburn Reporter
PH: (253) 833-0218 n Tabloid n Fri www.Auburn-Reporter.com
PH: (425) 432-1209 n Tabloid n Fri www.CovingtonReporter.com www.MapleValleyReporter.com
El Siete Dias*
publishes Wednesday (in King, Pierce and Snohomish Counties)
Enumclaw Courier-Herald
PH: (360) 825-2555 n Tabloid n Wed www.CourierHerald.com
Federal Way Mirror
PH: (253) 925-5565 n Tabloid n Wed/Sat www.FederalWayMirror.com
Fort Lewis Ranger* publishes Thursday
Issaquah/Sammamish Reporter
PH: (425) 391-0363 n Tabloid n Fri www.Issaquah-Reporter.com www.Sammamish-Reporter.com
Kent Reporter
PH: (253) 872-6600 n Tabloid n Fri www.KentReporter.com
Kirkland Reporter
PH: (425) 822-9166 n Tabloid n Fri www.KirklandReporter.com
Little Nickel - Kent PH: (253) 437-6000 n Tabloid n Wed
www.littlenickel.com
Little Nickel - Tacoma PH: (253) 472-6989 n Tabloid n Thu www.littlenickel.com
Madison Park Times* publishes Monthly
Mercer Island Reporter
PH: (206) 232-1215 n Tabloid n Wed www.MI-Reporter.com
Nguoi Viet Tay Bac*
Publishes Tuesdays & Fridays
North Seattle Herald-Outlook*
publishes 1st & 3rd Wed of each month
The Northwest Airlifter* publishes Thursday
Queen Anne News/Magnolia News* publishes Wednesday
Redmond Reporter
PH: (425) 867-0353 n Tabloid n Fri www.Redmond-Reporter.com
Renton Reporter
PH: (425) 255-3484 n Tabloid n Fri www.RentonReporter.com
Russian World News*
publishes Twice Monthly
Bellevue Reporter
Snoqualmie Valley Record
Bonney Lake & Sumner Courier-Herald
South Seattle Beacon*
PH: (425) 453-4270 n Tabloid n Fri www.BellevueReporter.com PH: (360) 825-2555 n Tabloid n Wed www.BLSCourierHerald.com
Bothell/Kenmore Reporter SPI Media Kit 2011 1-7-11
Maple Valley & Covington Reporter
PH: (425) 483-3732 n Tabloid n Fri www.Bothell-Reporter.com
Capitol Hill Times*
publishes 1st & 3rd Wed of each month
PH: (425) 888-2311 n Tabloid n Wed www.ValleyRecord.com publishes 1st & 3rd Wed of each month
Tacoma Daily Index
PH: (253) 627-4853 n Tabloid n Daily www.TacomaDailyIndex.com
Tukwila Reporter
PH: (253) 872-6600 n Tabloid n Monthly/3rd Wed www.TukwilaReporter.com
Vashon/Maury Island Beachcomber Vashon-Maury Island Beachcomber PH: (206) 463-9195 n Tabloid n Wed www.VashonBeachcomber.com
Weekly Volcano*
publishes Thursday
Island County Northwest Navigator Whidbey
PH: (360) 675-6611 n Tabloid n Fri www.NorthwestNavigator.com
North Whidbey TMC
PH: (360) 675-6611 n Tabloid n Wed
South Whidbey Record
PH: (360) 221-5300 n Tabloid n Wed/Sat www.SouthWhidbeyRecord.com
Whidbey News-Times
PH: (360) 675-6611 n Tabloid n Wed/Sat www.WhidbeyNewsTimes.com
MASON County Shelton-Mason County Journal* publishes Thursday
SAN JUAN County Islands’ Sounder
PH: (360) 376-4500 n Tabloid n Wed www.IslandsSounder.com
Islands’ Weekly
PH: (360) 468-4242 n Tabloid n Tue www.IslandsWeekly.com
Journal of the San Juan Islands
PH: (360) 378-5696 n Tabloid n Wed www.SanJuanJournal.com
Skagit County La Conner Weekly News* publishes Wednesday
Little Nickel - Mount Vernon (360) 424-9000 www.littlenickel.com
SNOHOMISH County Arlington Times
PH: (360) 659-1300 n Tabloid n Wed www.ArlingtonTimes.com
Edmonds Beacon*
publishes Thursday
Enterprise*
publishes Wednesday
Little Nickel - Everett PH: (425) 493-5100 n Tabloid n Wed www.littlenickel.com
Marysville Globe
PH: (360) 659-1300 n Tabloid n Wed www.MarysvilleGlobe.com
Mukilteo Beacon*
publishes Wednesday
OREGON Nickel Ads - Portland
(503) 251-7569 n Tabloid n Thu www.nickelads.com * Partner Papers
National Sales Office n Toll Free (888) 443-5815 n Fax (360) 394-5841 n www.SoundPublishing.com n 2700 Richards Road, Suite 201, Bellevue, WA 98005