We’ve got you covered in Western Washington! by Sound Publishing, Inc.

Weâ&#x20AC;&#x2122;ve got you covered in Western Washington!

2009

NewspaperMarket Research WASHINGTON

NEWSPAPER

NETWORK www.soundpublishing.com SPI Media Kit 2-10-9

8F WF HPU ZPV DPWFSFE

The Northwest’s top choice of advertisers and the leader in local news. Welcome to Washington’s largest newspaper publisher, delivering more than one million active consumer households.

Circulation Verification Council is an independent auditor of newspapers throughout the United States. CVC audits Sound Publishing newspapers on a regular basis to verify household and newsstand distribution. This audit is your guarantee that our circulation is accurate.

Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline.

98.8% of households we deliver to said they read our newspapers regularly. Through telephone interviews with adult members of a random selection of households, CVC reports that 98.8% of the households in the defined circulation area of our voluntary/paid circulation newspapers regularly read their newspaper.

We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.

WASHINGTON

Phone and route verification on a weekly basis. In addition to the services provided by Circulation Verification Council, we also use phone and visual route checks to ensure accurate distribution.

Sound Publishing’s newspaper network serves more than two million active readers each week in the Pacific Northwest.

NEWSPAPER

NETWORK

SPI Media Kit 2-10-9

We’ve expanded with more than a quarter million household distribution in the sprawl outside of Seattle. With our acquisition of King County Publications, we now reach densely populated cities and suburbs like Bellevue, that over the past decade have grown to become the new metropolis for retailers, families and commuters.

Audited by Circulation Verification Council

et the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership.

If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!

Our metro area publications bring you wider choices.

Visit us online at www.soundpublishing.com

AUDITED BY

Major Advertisers 8F WF HPU ZPV DPWFSFE

Sound Publishing is a key media buy for major national and regional advertisers. Auburn Regional Medical Center

JoAnn Stores

Old Navy

Alternative Media Group

Joe’s Sports

Petco

Ashley Furniture

John Deere

QFC

Bank of America

KB Toys

Rite Aid

Bath Fitter

Key Bank

Safeway

Big 5 Sporting Goods

Kmart

Schucks Auto Supply

CenturyTel

Kohl’s

Sears

Comcast

Lazy Boy

Sportsman’s Warehouse

Costco

Little Caesar’s Pizza

Staples

Discount Tire

Lowe’s Home Improvement

Target

Food Emporium

Macy’s

Top Foods

Fred Meyer

McDonald’s

US Bank

Group Health Cooperative

Michaels

USSPI

Haggen Food & Pharmacy

Multicare Health Systems

Valassis

Home Depot

NAPA Auto

Verizon

Honda Power Equipment

News America

Walgreens

JC Penney

Office Depot

Wal-Mart

Office Max

SPI Media Kit 2-10-9

S u b u r b a n N e w s p a p e r Te s t i m o n i a l s 8F WF HPU ZPV DPWFSFE

Why major retailers and agencies choose our suburban newspapers. Weekly Newspaper Advertising Projected To Grow 6.6% Veronis Suhler Stevenson’s Communications Industry Report for 2002-2007 says weekly newspapers are projected to grow total advertising at a compound annual rate of 6.6% to $9.8 billion over the next years, as national advertisers increasingly find value in these newspapers’ targeted audiences. In their own words, here are a few of our advertisers that have already discovered the effectiveness of Sound Publishing newspapers.

Chuck Chowins, Lowe’s

“Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”

Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good

position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”

Merle Davison, JCPenney

“Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”

Rick Baranski, USSPI

“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.” Source: Suburban Newspapers of America

SPI Media Kit 2-10-9

K K iit n s agp & C oP u ni e t yr c D e mCo o g ruanp thyi c sP u b l i c a t i o n s 8F WF HPU ZPV DPWFSFE

Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 340,582 combined circulation. Snoqualmie Valley Record Wed. only

Covington Maple Valley Reporter Fri. only

Mercer Island Reporter Wed. only

Delivered to an average of 3 out of every 4 homes in these fine cities!

Eight at State

Enumclaw High finishes eighth at state tournament C1

Wednesday, March 12, 2008

The Plateau’s hometown newspaper since 1900

Property dispute stands in way of trail plan

Art Class Question of the Week Do you believe negative political ads are more effective than positive ads? • Yes • No To vote, visit our Web site at www.courierherald.com

B K

64 % 36 % Total Votes: 72

Coming Up...

Wednesday, July 2, 2008

Serving Bonney Lake, Lake Tapps and surrounding areas

Scholarship Swing

Redmond Reporter Wed. & Sat.

Question of the week Check The Do you believe Chris Courier-Herald Gregoire hasWeb beensite an Wednesday effective governor? for White River School District • Yes levy results. • No To vote, visit our Web site at www.courierherald.com

Forecast

Last week: Do you believe the state's economy will improve in 2009? Yes No

39 % 61 % Total Votes: 23 Today (Wednesday) should bring mostly cloudy skies with high temperatures near 47 and overnight lows in the mid-30s. Look for cloudy skies with rain Thursday and running through the weekend with highs to 49. For details go to www.courierherald .com and click on the weather link.

Early Deadlines

Inside

Give Us a Call

Bothell Kenmore Reporter Wed. only

Inside

Sports......................... C2

Enumclaw High School will close the last of its partner schools – Enumclaw Adventure School – in June. Started in the fall of 2002, Partner Schools – Adventure School and Enumclaw Cooperative Hands-on Experiential School (ECHOES) – were the start of the EHS reinvention plan to create smaller, more personal schools. Five cost of materials and labor have increased. interest-based schools were launched She said the group has been through a process of reducing costs and the following year. The two-year removing items from the original design to keep within the budget. process was helped along by a $2.3 milThe Kiwanis donation, and several others that have come their way, lion Bill and Melinda Gates Foundation are bringing those removed items back to the project. BGrant. D B For example, donations have provided ceiling fans and transom the closure of Adventure School The With Courier-Herald windows in a common area, which were axed during the budget and the combination of the School of process. and Production School is out,Design summer is here and kidsand are the School Other items taken away the group hopes to bring back are out stacking Cultural to andsome Performing Arts in 2005, loitering, of according business washers and dryers for each unit, irrigation, plants and trees for landfour interest-based schools remain. owners in the area. scaping, outside benches and furnishings. Partner were designed to be Shandor Collins, ownerSchools of Gamebreakerz The Buckley Eagles chapter will help by hosting a dinner and benat 20611 state parent-student Route 410 nearchoice Regalschools Cine- and stand efit auction at 6 p.m. April 19 at the Eagles hall. The organization is on their own. They were set up to offer a mas, spoke to the Bonney Lake City Council currently looking for donations of auction items. more integrated with a hand24 concerning problemscurriculum with some Tickets for the event are $15 per person or $40 for a familyJune of four. ful of teachers. Staff handled the teens and adults. Anyone interested in donating or purchasing tickets can call Barb schools’ administrative Collins there are occasional problems functions, Gagner at 360-829-1934, Ann Trullinger 360-829-0234 or Bacon at said scheduling andcigarettes curriculum with adults buying alcohol and for developthe senior center, 360-829-0190. ment. teens. Cash donations are also accepted at Mt. Rainier Bank. He told the council most kids are SeerespectSchool, page A3 Brenda Sexton can be reached at bsexton@courierherald.com. ful, but a few are creating serious problems and, “The merchants don’t know what to do.” Collins said it is important for his business that parents believe it is a safe place for youths. Police Chief Mike Mitchell said the police department is working with business and

concern for businesses

Views......................... A4

MAIN DESK

News Classifieds Retail ads Circulation

ext. 3 ext. 1 ext. 4 ext. 2

Fax 360-825-1092

1627 Cole Street Enumclaw, Wash., 98022 The Bonney Lake & Lake Tapps Courier-Herald is delivered free to 17,100 homes.

Kirkland Reporter Wed. only

Sammamish Reporter Fri. only

Bellevue Reporter Wed. & Sat.

Hours: Monday through Friday 8 a.m. to 5 p.m.

18 pages • 3 sections 5th Year, No. 36

Kent Reporter Wed. & Sat.

The Courier-Herald

B B S News ext. 3 Officer Tony Rice, The above, tees off Courier-Herald Classifieds ext. 1 during the Kiwanis Golf Tournament Retail ads ext. 4 The city of Buckley’s Recreation Services Director Jennifer Bacon at Tapps Island Golf Course Thursday. Circulation ext. 2 Police got up bright and Mitchell early Thursday Chief Mike putts morning as Sgt. to accept a $3,000 donation from Kiwanis. Thehim donation will help purchase Kelly Maras and the Det.Buckley Kurt Alfano cheer Today (Wednesday) unfunded items for Kiwanis the WhiteClub River raised Senior Housing Project, which is Faxskies 360-825-1092 on. The should bring sunny Bonney Lake scheduled for completion in the fall. with high temperatures at the White tournament, whichAssociation, will 1627 Cole St. about $4,000 The nonprofit River Housing formed in 1998, is near 77 and overnight for the the Bonney School overseeing project.Lake That High group’s mission is to provide affordable Enumclaw, Wash., 98022be used lows in the mid-50s. Kiwanishousing scholarship fund.River TheSchool Kiwanis alsoarea for people of age who in the White District Look for mostly sunny raised 2007 andand 2008. can no longer$4,000 keep upintheir homes should not have to move away days beginning Thursday Hours: Monday through Scholarships were given to graduating from friends and family. and running through the In 2006,from the group a Housing and Urban Development seniors eachwas ofawarded those classes. weekend with highs toFriday Grant, teams Washington Housing Trust Grant 77. For details go8toa.m. to 5 p.m. Winning at the tournament were and block grant funding from Pierce County and to provide a 20-unit, www.courierherald.com The Courier-Herald Frontier Bank.affordable senior housing project indrive Buckley. and click on the weather The longest of the tournament went According to Bacon, the HUD closing has been accomplished and link. 24 pages • 3 sections to Rand Hill from the Kitsap Bank team. construction is under way, but during the two-year time period Tom Underbrink honorfigures of 107th Year, No. 28 between the submittal won of thethe original and construction, the closest to the pin and Doug Richardson from the Harborstone Credit Union Classifieds.................. C3 team won the putting contest. Calendar..................... B3 Marianne Binetti......... B2

Give Us a Call

Bonney Lake & Sumner Courier-Herald Wed. only

teens cause City gets help with senior housing

MAIN DESK

253-862-7719

Options for justice center presented

Enumclaw Courier-Herald Wed. only

Loitering

Views......................... A4

360-825-2555

If existing sections of the Foothills Trail in Enumclaw and Buckley are ever to be joined, they will need to pass through a mix of personal and public property – and, if early discussions are any indication, figuring the lay of the land will be tricky business. A March 1 meeting began on property owned by Edwin “Stormy” Storm and, when the rains came, adjourned to Enumclaw City Hall chambers. Attended by rural property owners, a handful of their www.courierherald.com cents boosters and King75 County officials, the session produced a fair share of frustration. The talks escalated to a point where Enumclaw Mayor John Wise left the meeting and contacted city police. An officer responded to the meeting, which was still under way, but took no action. Wise is an ardent supporter of public trails and has pushed for linking the paved pieces in Enumclaw and Buckley, but was serving only as a facilitator March 1. If Enumclaw’s trail is to be extended toward the White River, it will be the county’s doing. Apparently, all agree expansion of the BtrailDwould be B a good thing. Wise supports it, Courier-Herald the county has gone on record as being The a booster and Storm has indicated he the waytook – with The Bonneywon’t Lakestand CityinCouncil a one proviHe wants be paid for land taken first peek at thesion. interim justicetocenter buildfor trail uses.24 special meeting design during a June The first sticking point is whether the ing. Storm isand the owner the land in question, Richard Mitchell Meganof Tremain with no legalastipulations. from Group Mackenzie, Seattle design bit of history is in to order. firm, presented A schematic drawings the Storm purchased a handful of acres east of Boise council and staff. in 1966, a tract ofseveral land he still calls Mitchell andCreek Tremain presented the creek and state Route basic options home. for useBetween of the space at 9004 was aofswath of land Lake about 1,000 feet 184th Ave. E. 410 in front the Bonney library, where the Lions 4 Kids House is page A3 See Land, now located. Options included a single two-story building, a single three-story building, two buildings forming a T and two buildings connected by an atrium. The Group Mackenzie architects recomEnumclaw High sophomore Katie mended the two buildings connected by an atrium. McKenna adds color to a silver ring, Oneto building would be three stories and while teacher Jane Krohn gets ready the other two, with the atrium connecting send the centrifuge for a twirl. The the two. graphite drawing titled “Pretty Woman” The was created by senior Kayla Soelter. Allbuilding is designed to temporarily used as the council chambers and municthe work and approximately 300be more ipal court. Once a new City Hall is built in pieces from EHS, middle schoolthe anddowntown area, the interim justice cenelementary school students will be teron would be sold for commercial use. display between 4:30 and 7:30 p.m. Mitchell said the worst case for resale to March 27 and 8 a.m. and 3:30 p.m. a commercial entity would be the, “twoMarch 28 in the EHS library. B Center, B S A3 See page

EHS closes another of its small schools

The Courier-Herald Church........................ B2 office will be closed Classifieds.................. C6 for business Friday. Display ads for the Calendar..................... B4 edition of Marianne July 9 will Binetti......... B3 be due at noon Obituaries................... B2 Thursday.

Forecast

The Courier-Herald

Last week: Do you believe Dino Rossi will defeat Chris Gregoire in the governor's race this year? Yes No

www.courierherald.com 75 cents

Auburn Reporter Fri. only

See Teens, page A3

Roads, water and lights ready for Cascadia homes and school B D

The Courier-Herald

The Cascadia subdivision may have been slowed by recent economic conditions, but infrastructure work continues and the developer promises homes are right around the corner. Chuck Lappenbusch Jr., senior vice president and director of development, said houses should start popping up in September or October with homes on the market by the first of the year. The first homes to be built will be part of the Columbia Vista subdivision, which is part of phase one, about 1,700 lots. When complete, Cascadia will have about 6,500 homes with more than 16,000 residents on 4,719 acres. Total build-out will take about 20 years, according to recent Cascadia briefing papers. Patrick Kuo, founder and president of Cascadia, started the project in 1991.

Cascadia describes the subdivision as an employmentbased planned community. The developer promises about 9,000 jobs will be generated by Cascadia with 2,394 in phase one. The lots in the Columbia Vista subdivision have the electrical, water and sewer hookups ready for the houses once the walls are standing. A playground and a trail designed to be part of the Foothills system is also complete. An 18-hole golf course is under construction. The first school for the area, Sumner School District elementary No. 9, is scheduled to break ground this week. Lappenbusch described the problems in the housing See Homes, page A3

Travis Hensiek and Ty Almout check a trench box for a sewer line on the Cascadia site.

Issaquah Reporter Fri. only

Renton Reporter Fr. only

The signature mark of Sound Publishing newspapers is local, local, local.

City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 2-10-9

D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s 8F WF HPU ZPV DPWFSFE

Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online. Our superior targeting gets you closer to your customers, from King County to the San Juan Islands.

Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes. Saturate the marketplace – at a fraction of direct mail distribution cost.

Our household saturation hovers between 65 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area. The largest newspaper circulation within our King County trade areas.

With more than 342,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

Industry Trends from the Media Desk:

Major metro daily circulation shrinking. Daily circulation numbers to take another big hit. (From Daily Clips, April 25, 2007 – source: Editor & Publisher) “Anyone thinking the declines in circulation should ease when the Audit Bureau of Circulations releases its spring numbers on Monday will be disappointed. According to industry sources, overall daily circulation for the six months ending March 2007 is expected to sink approximately 2.5% while Sunday will drop around 3%. Yet again, major metro papers are bearing the brunt of the responsibility for the declines.” The Seattle PI, another example. (From Seattle Post-Intelligencer website, January 9, 2009.) “The Seattle P-I is being put up for sale, and if after 60 days it has not sold, it will either be turned into a Web-only publication or discontinued entirely.”

The signature mark of Sound Publishing newspapers is local news content. We fulfill a valuable and growing marketplace by providing readers with localized, useful news coverage that is rarely seen in metro daily newspaper and other mass media outlets.

If you’re looking for results in the Northwest, call (888) 443-5815 today.

SPI Media Kit 2-10-9

N e w s p a p e r C i r c u l a t i o n Tr e n d s 8F WF HPU ZPV DPWFSFE

Sound Publishing’s network of newspapers is growing steadily in the right direction. Sound Publishing offers renewed growth opportunities to advertisers. We can help you reach an engaged audience you won’t always catch reading a traditional metro daily. Advertisers turn to us for targeted circulation opportunities to reach a greater share of this untapped market.

Sound Publishing Newspaper Network Circulation Circulation

1 million

1.25 million Reach 1.25 million consumer households with Sound Publishing!

750,000

250,000 100,000

Are the metro dailies helping you build up your marketshare?

454,400

500,000

398,316

130,518

1996

155,475

2001

2003

2004

2008

Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/PostIntelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2004 and partner publication counts, April 2007 press counts.

Seattle Times & Post-Intelligencer (Combined) Circulation

600,000

(Sunday) Seattle Times/P-I 505,916

473,882

500,000 400,000 300,000

(Weekday) Seattle Times/P-I

494,657

469,853 423,275

437,637

1996

398,699

2001

388,332

385,150

338,916

2003

2004

2006

DAILY CIRCULATION: 10 YEARS AT-A-GLANCE

% LOSS LOST READERS

Sunday Daily (Seattle Times & Post-Intelligencer)

-16.3%

-82,641

Weekday Daily (Seattle Times & Post-Intelligencer)

-22.5%

-98,721

SPI Media Kit 2-10-9

Population in King County cities like Bellevue have skyrocketed 12.6% in the past decade, the opposite of daily circulation trends.

• In the past ten years, King County’s population grew an estimated 200,000, a surge of 12.6%. • During the same period, the Sunday Seattle Times and Post-Intelligencer lost 82,641 subscribers, or more than 16% of their total combined circulation (Source: ABC audit and Publishers Statements).

If your advertising relies solely on paid Dailies, where will your business be in one, five, or ten years from now? With 1.8 million residents, King County is the largest populated county in Washington, and among the 100 wealthiest in the United States. Despite these opportunities to prosper, the area’s metro daily newspaper circulation numbers are failing.

King & Pierce Counties: Comparison of Newspaper Distribution 8F WF HPU ZPV DPWFSFE

Sound Publishing newspapers are delivered to 77% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

340,582 King & Pierce County households 8F WF HPU ZPV DPWFSFE

Seattle Times (Sunday) Seattle Times (Weekday)

160,736 85,608

Home Delivery vs. Single Copy

Source: 2007 ABC Audit, Sound Publishing Press Counts

NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)

HOUSEHOLDS 79% 37% 20%

• Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.

Percentages are based on a Total Occupied Household count of 430,190 within our King & Pierce County trade area*.

The Sunday metro daily misses 63% of the total households in these prime King & Pierce County neighborhoods. Source: ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Enumclaw, Des Moines, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Ravensdale, Redmond, Renton, Sammamish, Snoqualmie, Sumner, Vashon Island. SPI Media Kit 2-10-9

King County Demographics 8F WF HPU ZPV DPWFSFE

Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes

– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper

RANK

Zip Code

City Name

Household Income

Total Households

Seattle Seattle PostTimes Intelligencer 8F WF HPU ZPV DPWFSFE

1 98039

Medina

$207,605

1,135

947

379

135

2 98075

Sammamish

$160,224

5,290

6,221

1,908

575

3 98053

Redmond

$151,867

5,702

6,013

1,580

443

4 98040

Mercer Island

$144,314

9,342

4,849

3,300

1,208

5 98077

Woodinville

$134,611

4,512

—

1,284

370

6 98074

Sammamish

$127,696

6,759

8,513

2,381

657

7 98006

Bellevue

$118,343

14,193

11,659

4,094

1,321

8 98112

Seattle

$116,128

9,366

—

2,422

1,609

9 98072

Woodinville

$107,081

7,865

—

2,201

840

10 98019

Duvall

$104,926

3,535

—

601

261

11 98014

Carnation

$104,030

2,363

—

535

216

12 98033

Kirkland

$103,774

14,738

12,774

3,544

1,273

13 98004

Bellevue

$99,725

12,143

10,285

3,554

1,469

14 98029

Issaquah

$98,332

6,745

6,282

1,798

635

15 98052

Redmond

$96,772

22,817

19,335

4,892

1,835

16 98027

Issaquah

$95,962

11,774

10,457

2,405

982

17 98024

Fall City

$95,931

2,808

392

415

152

18 98008

Bellevue

$92,200

9,149

7,319

2,206

838

19 98045

North Bend

$89,969

5,439

1,164

968

442

20 98038

Maple Valley

$89,912

9,634

9,165

1,908

823

21 98177

Seattle

$89,719

7,334

—

2,610

1,170

22 98199

Seattle

$86,877

9,191

—

2,477

1,442

23 98059

Renton

$97,214

11,644

6,226

2,269

1,088

24 98028

Kenmore

$86,598

8,046

6,937

1,846

773

25 98136

Seattle

$86,529

6,746

—

1,568

1,013

Source: Claritas, Inc., 2006 Average Household Incomes by Zip Code

We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 2-10-9

8F WF HPU ZPV DPWFSFE

AUDITED BY

Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841 Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com SPI Media Kit 2-10-9

North King County Demographics 8F WF HPU ZPV DPWFSFE

Our North King County readers earn household incomes 48% higher than Seattleâ&#x20AC;&#x2122;s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)

Mercer Island Reporter Average Age

Snoqualmie Valley Record

25-45

28%

45-65

45%

65+

16%

Average Age

25-45

40%

45-65

50%

65+

Female

72%

Female

65%

Married

73%

Married

85%

Have Children at Home

51%

Have Children at Home

52%

Own Home

83%

Own Home

91%

Average Household Income

$102,447

Average Discretionary Income

$2,485/mo

$96,200

Average Discretionary Income

$1,741/mo

Redmond Reporter

Bellevue Reporter Average Age

Average Household Income

25-45

22%

45-65

50%

65+

24%

Average Age

25-45

37%

45-65

47%

65+

15%

Female

69%

Female

75%

Married

71%

Married

75%

Have Children at Home

35%

Have Children at Home

42%

Own Home

88%

Own Home

83%

Average Household Income

$85,528

Average Discretionary Income

$1,873/mo

Bothell-Kenmore Reporter Average Age

Average Household Income

$90,640

Average Discretionary Income

$1,826/mo

Kirkland Reporter

25-45

33%

45-65

57%

65+

10%

Average Age

25-45

28%

45-65

58%

65+

11%

Female

72%

Female

76%

Married

80%

Married

72%

Have Children at Home

43%

Have Children at Home

35%

Own Home

83%

Own Home

91%

Average Household Income Average Discretionary Income Source: Pulse Research 2008 SPI Media Kit 2-10-9

$84,057 $1,571/mo

Average Household Income Average Discretionary Income

$90,660 $1,695/mo

The Issaquah Reporter and The Sammamish Reporter 8F WF HPU ZPV DPWFSFE

Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.

The Issaquah/ Sammamish Reporter Average Age

25-45

49%

45-65

39%

65+

10%

Female

61%

Married

77%

Have Children at Home

51%

Own Home

85%

Average Household Income

We deliver to 100% of the homes in these wealthy Seattle suburbs – twice that of the metro daily.

$115,170

Source: Pulse Research 2008

Issaquah & Sammamish Circulation

Zip Code City

Total Households

Issaquah/ Sammamish Total

Sound Publishing Coverage

Seattle Times/P-I Sunday

Seattle Times/P-I Sunday Coverage

98027

Issaquah

11,774

10,457

89%

4,306

37%

98029

Issaquah

6,745

6,282

93%

3,391

50%

98074

Sammamish

6,759

8,513

100%

3,986

59%

98075

Sammamish

5,290

6,221

100%

3,178

60%

30,568

31,473

100%

14,861

49%

Total

Independently Audited By:

Source: ABC & CVC Audit

SPI Media Kit 2-10-9

Issaquah Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

Sammamish Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.

South King County Demographics 8F WF HPU ZPV DPWFSFE

Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter

Kent Reporter

Average Age

25-45

36%

25-45

26%

45-65 65+

52%

45-65

55%

12%

65+

16%

Female

71%

Female

65%

Married

87%

Married

76%

Have Children at Home

54%

Have Children at Home

31%

93%

Own Home

Own Home Average Household Income

$86,622

Average Discretionary Income

$1,374/mo

$75,446

Average Discretionary Income

$1,331/mo

Auburn Reporter

Renton Reporter Average Age

84%

Average Household Income

25-45

32%

45-65

49%

65+

18%

Average Age

25-45

31%

45-65

55%

65+

14%

Female

72%

Female

73%

Married

75%

Married

76%

Have Children at Home

36%

Have Children at Home

38%

Own Home

82%

Own Home

76%

Average Household Income

$76,433

Average Discretionary Income

$1,622/mo

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Female

66%

Married

79%

Have Children at Home

33%

Own Home Average Household Income Average Discretionary Income

Source: Pulse Research 2008

SPI Media Kit 2-10-9

86% $78,284 $1,394/mo

Average Household Income Average Discretionary Income

$72,535 $1,421/mo

Fe d e r a l Way S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s 8F WF HPU ZPV DPWFSFE

Get complete coverage of one of Washingtonâ&#x20AC;&#x2122;s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washingtonâ&#x20AC;&#x2122;s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.

Where Federal Way Readers Shop

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Percentage of readers who have shopped in each area in the last 30 days:

Female

66%

Southcenter Mall

38%

Married

79%

Celebration Plaza

31%

Have Children at Home

33%

Seatac Village

26%

Own Home

86%

Tacoma Mall

26%

$78,284

Kent Station

23%

Gateway Center

20%

Seattle

15%

Average Household Income Average Discretionary Income

$1,394/mo

Source: Pulse Research 2008

The Mirror delivers 5 times as many Federal Way homes as any daily.

Federal Way Circulation

Tacoma NewsTribune Weekday

NewsTribune Weekday Coverage

Seattle Times Weekday

Seattle Times Weekday Coverage

Seattle Times/P-I Sunday

Seattle Times/P-I Sunday Coverage

Total Households

Mirror Circulation

Sound Publishing Coverage

Auburn*

10,530

5,801

55.09%

992

9.42%

1,560

14.81%

3,084

29.29%

98003

Federal Way

16,924

11,108

65.63%

1,247

7.37%

2,441

14.42%

4,796

28.34%

98023

Federal Way

16,780

10,726

63.92%

1,438

8.57%

2,042

12.17%

4,589

27.35%

98032

Kent*

13,010

1,754

13.48%

370

2.84%

2,155

16.56%

4,053

31.15%

98198

Des Moines*

12,835

908

7.07%

224

1.75%

2,446

19.06%

5,062

39.44%

70,079

30,315

Zip Code

City

98001

Mail Total Circulation*

43.25%

4,271

6.09%

10,644

15.18%

21,584

30.79%

*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage Independently Audited By:

SPI Media Kit 2-10-9

Source: ABC & CVC Audit

Bonney Lake and Enumclaw Demographics 8F WF HPU ZPV DPWFSFE

Reach Bonney Lake’s and Enumclaw’s growing population of high-income, commuter family households. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 73% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald Demographics

Bonney Lake & Sumner Courier-Herald Demographics

Ages 18 to 64

56%

Ages 18 to 64

64%

Married

68%

Married

60%

Children At Home

39%

Children At Home

36%

Own Home

83%

Own Home

85%

College Education

52%

College Education

52%

Average Household Income Income over $75k

$52,554

Average Household Income

10%

$60,282

Income over $75k

19%

The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation

Zip

City

Bonney Lake Sound Total Enumclaw & Sumner Publishing Homes Courier-Herald Courier-Herald Coverage

Tacoma News Tribune (Sunday)

Seattle Times/PI (Sunday)

Seattle/ Tacoma Combined Coverage

98010 Black Diamond

1,708

1,304

76%

541

32%

98022 Enumclaw

8,269

8,060

99%

991

2,110

38%

98092 Auburn

11,553

390

820

3,189

35%

98321 Buckley

5,927

4,180

1,066

89%

1,327

540

31%

313

219

70%

23%

98323 Carbonado 98390 Sumner 98391 Bonney Lake 98396 Wilkeson Total

4,390

5,100

100%

1,590

1,144

62%

16,042

15,222

95%

3,997

1,314

33%

398*

147

37%

10%

48,600

14,300

21,388

73%

8,867

8,838

36%

Source: Claritas 2007 for total households, ABC Audit 12/06 for Tacoma News Tribune and 3/07 for Seattle Times. *Figure from Melissa Data 2007

SPI Media Kit 2-10-9

Enumclaw

Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney Lake

Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.

Va s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s 8F WF HPU ZPV DPWFSFE

Target a powerful market the dailies miss. The metro dailies donâ&#x20AC;&#x2122;t cover Vashonâ&#x20AC;&#x2122;s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Where Vashon Readers Shop

Vashon-Maury Island Beachcomber Average Age

Percentage of readers who have shopped in each area in the last 30 days:

25-45

16%

45-65

39%

65+

44%

Female

74%

Married

63%

Have Children at Home

22%

Own Home

90%

Average Household Income

$79,520

Average Discretionary Income

$1,450/mo

Source: Pulse Research 2006

Our paid circulation reaches 9 out of 10 homes on rural Vashon Island.

Seattle

28%

West Seattle

31%

Southcenter Mall

30%

Tacoma

15%

Tacoma Mall

26%

Education Levels High School

Some College

14%

College Degree

21%

Post-Graduate

47%

Income Levels Up to $30,000

11%

$30,000 - $40,000

10%

$40,000 - $50,000

11%

$50,000 - $75,000

24%

$75,000 - $100,000

17%

More than $100,000

27%

Va s h o n I s l a n d C i r c u l a t i o n

Zip Code City

98070

Vashon

Total Beachcomber Households Circulation

4,520

Mail Total Circulation

3,622

Sound Publishing Coverage

Tacoma NewsSeattle Seattle News- Tribune Seattle Times Seattle P-I Tribune Sunday Times Weekday P-I Saturday Sunday Coverage Weekday Coverage Saturday Coverage

3,622

209

800

18%

545

12%

80%

209

800

18%

545

12%

190 4,520

3,812

Independently Audited By:

Important: Please add 2% to insert quantities for spoilage SPI Media Kit 2-10-9

Source: ABC & CVC Audit

8F WF HPU ZPV DPWFSFE

AUDITED BY

Circulation audits are verified by the Circulation Verification Council

SPI Media Kit 2-10-9

Kitsap County Circulation Growth 8F WF HPU ZPV DPWFSFE

Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…

• County households have increased 10%

• Sound Publishing’s Kitsap County circulation has increased 40%

• The Kitsap Sun’s circulation has decreased 12%

2008 County Households and Distribution County households: 92,522 95,000 90,000

86,698

85,000 80,000 75,000

Sound Publishing Inc. circulation in Kitsap County reaches 75,894 households

70,000 65,000

62,018

60,000 55,000 50,000 45,000 40,000 35,000

32,870

Kitsap Sun weekday circulation 27,003

30,000 25,000

2001

Independently Audited By:

Source: ABC & CVC Audit

SPI Media Kit 2-10-9

2002

2003

2004

2005

2006

2007

K i t s a p C o u n t y S h o p p i n g Pa tt e r n s 8F WF HPU ZPV DPWFSFE

Reach 90% of Kitsap County households. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Kitsap readers have a total discretionary income of more than $96 million each month.

Bainbridge Island

Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

Discretionary Income Average Discretionary Income

Percentage of Shopping Dollars Spent Outside the Area

Bremerton

Bainbridge Island Review

$1,670/mo

31%

North Kitsap Herald

$1,170/mo

29%

Central Kitsap Reporter

$1,260/mo

25%

Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Port Orchard Independent

$1,175/mo

28%

Central Kitsap

Bremerton Patriot

$ 910/mo

24%

NW Navigator-Kitsap

$1,240/mo

24%

Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North Kitsap

Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days:

North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Silverdale

Seattle

Tacoma

Bainbridge Island Review

51%

35%

North Kitsap Herald

50%

11%

Central Kitsap Reporter

71%

Port Orchard Independent

47%

16%

Bremerton Patriot

45%

12%

Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

NW Navigator-Kitsap

34%

20%

Military

Source: Pulse Research 2006

SPI Media Kit 2-10-9

Port Orchard

Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.

Kitsap County Demographics 8F WF HPU ZPV DPWFSFE

Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age

Port Orchard Independent

25-45

12%

45-65

54%

65+

31%

Female

69%

Married Have Children at Home Own Home Average Household Income Average Discretionary Income

25-45

19%

45-65

50%

65+

29%

Female

67%

72%

Married

69%

31%

Have Children at Home

24%

82%

Own Home

82%

$96,790

Average Household Income

$58,000

$1,676/mo

Average Discretionary Income

$1,177/mo

Bremerton Patriot

North Kitsap Herald Average Age

Average Age

25-45

13%

45-65

51%

65+

36%

Average Age

25-45

27%

45-65

43%

65+

28%

Female

79%

Female

67%

Married

67%

Married

56%

Have Children at Home

22%

Have Children at Home

22%

Own Home

87%

Own Home

71%

Average Household Income

$65,625

Average Discretionary Income

$1,170/mo

$53,775

Average Discretionary Income

$909/mo

Kitsap County

Northwest Navigator-Kitsap

Central Kitsap Reporter Average Age

Average Household Income

25-45

22%

45-65

44%

65+

34%

Average Age

25-45

57%

45-65

27%

65+

Female

65%

Female

45%

Married

77%

Married

55%

Have Children at Home

30%

Have Children at Home

51%

Own Home

83%

Own Home

46%

Average Household Income Average Discretionary Income

Source: Pulse Research 2006

SPI Media Kit 2-10-9

$62,000 $1,258/mo

Average Household Income Average Discretionary Income

$71,630 $1,239/mo

Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsapâ&#x20AC;&#x2122;s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navyâ&#x20AC;&#x2122;s second largest fleet in the nation is a plus to the local economy.

Bainbridge Island

Bremerton

Silverdale

Bremerton

Hansville

Indianola

Keyport

Kingston

Olalla

Port Orchard

Poulsbo

Seabeck

Silverdale

Suquamish

98110

98310

98311

98312

98314

98315

98337

98340

98342

98345

98346

98359

98366

98367

98370

98380

98383

98392

92,104

1,154

8,176

1,492

10,499

9,250

12,450

1,916

3,602

431

824

1,101

2,577

1,200

11,836

8,962

7,595

9,039

Total Households

18,311

18,251

6,846

9,975

1,145

285

Source: ABC & CVC Audit

Important: Please add 2% to insert quantities for spoilage Independently Audited By

Total Circulation

Mail

Insert Total

CITY

ZIP CODE

Port Orchard Independent

Central Kitsap Reporter

18,217

18,191

6,191

949

379

3,215

6,813

644

Bainbridge Island Review

5,078

161

4,917

North Kitsap Herald

12,722

12,672

639

8,026

2,761

135

351

760

Northwest Navigator-Kitsap

8,605

8,573

307

135

162

190

320

266

3,417

1,280

2,025

100

231

140

Bremerton Patriot

12,961

12,948

2,330

5,388

271

4,959

Zip Code Total

75,894

342

75,552

639

6,498

949

8,540

6,846

10,137

1,145

2,951

455

351

760

2,596

3,417

1,280

10,913

7,184

5,834

5,057

Sound Publishing Weekly Coverage

82.40%

82.03%

55.37%

79.48%

63.61%

81.34%

74.01%

81.42%

59.76%

81.93%

100%

42.60%

69.03%

100%

92.20%

80.16%

76.81%

55.95%

Kingston Community News

8,379

1,059

5,090

779

1,451

Kitsap Sun–Weekday (3-31-07)

26,360

199

2,411

576

3,275

2,355

3,615

201

866

304

1,341

236

3,670

3,081

2,944

1,041

Kitsap Sun–Weekday Coverage

28.62%

17.24%

29.49%

38.61%

31.19%

25.46%

29.04%

10.49%

24.04%

22.74%

11.53%

27.61%

52.04%

4.33%

31.01%

34.38%

38.76%

11.52%

Kitsap Sun–Sunday (3-31-07)

31.44%

0 28,957

31.44%

18.54%

33.77%

45.24%

35.10%

30.46%

33.56%

12.11%

25.93%

22.51%

11.53%

28.43%

35.66%

9.08%

34.40%

40.67%

41.84%

11.09%

Kitsap Sun–Sunday Coverage

28,957

214

2,761

675

3,685

2,818

4,178

232

934

313

919

109

4,072

3,645

3,178

1,002

8F WF HPU ZPV DPWFSFE

1,584

458

4,941

415

582

229

742

208 598

227

102

0 0

326

310

0 31

224

1,410 289

Tacoma News Tribune–Weekday (12-25-05)

Kitsap County Circulation

Seattle P-I (weekday AM) (3-31-07)

SPI Media Kit 2-10-9

5,649

475

843

177

772

305

119

183

199

350

166

1,806

Seattle Times (weekday AM) (3-31-07)

W h i d b ey I s l a n d S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s 8F WF HPU ZPV DPWFSFE

Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age

25-45

15%

45-65

45%

65+

39%

Female

61%

Married

71%

Have Children at Home

19%

Own Home

77%

Average Household Income

About a third of Whidbey Island shopping dollars go “off Island.”

$63,100

Average Discretionary Income

$1,260/mo

Northwest NavigatorWhidbey/Everett Average Age

South Whidbey Record

25-45

63%

45-65 65+

Average Age

25-45

10%

19%

45-65

49%

12%

65+

40%

Female

61%

Female

68%

Married

83%

Married

74%

Have Children at Home

58%

Have Children at Home

16%

55%

Own Home

Own Home Average Household Income

$52,430

Average Discretionary Income

91%

Average Household Income

$1,046/mo

Average Discretionary Income

$75,600 $1,625/mo

North Whidbey

Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South Whidbey

Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall

Burlington

Bellingham

Alderwood Mall

Everett

South Whidbey Record

46%

21%

Whidbey News-Times

50%

42%

12%

17%

NW Navigator-Whidbey

55%

38%

13%

16%

Source: Pulse Research 2006

SPI Media Kit 2-10-9

Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

Military

Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.

Clinton

Coupeville

Freeland

Greenbank

Langley

Oak Harbor

NAS Whidbey

98236

98239

98249

98253

98260

98277

98278

Everett Areas*

Total Households

25,068

314

14,849

2,518

763

1,661

2,763

2,200

7,490

261

7,229

190

4,818

105

140

1,976

South Whidbey Record

4,786

427

4,359

1,486

381

693

367

1,432

Northwest Navigatorâ&#x20AC;&#x201C;Whidbey / Everett

9,295

2,583

6,712

6,698

3,440

3,258

Subtotal

21,571

2,583

18,988

702

18,286

3,630

8,076

1,486

486

833

2,343

1,432

75.74%

72.94%

100%

53.38%

59.01%

63.69%

50.15%

84.79%

65%

Sound Publishing Subtotal Coverage

Source: ABC & CVC Audit

Independently Audited By

Important: Please add 2% to insert quantities for spoilage

*Additional 2,841 distributed to Everett Home Port ZIP codes 98191, 98206, 98207, 98223, 98271. Total Whidbey/Everett Navigator distribution: 9,295

Total Circulation Including Everett

OTHER

Total Whidbey Circulation

Mail

Insert Total

City

Zip Code

ISLAND COUNTY

Whidbey News-Times

North TMC

6,692

4,920

213

1,559

724

South TMC

1,884

634

236

130

160

2,156

Classified Circulation

30,147

2,583

27,564

702

26,862

3,630

12,996

2,120

935

963

4,062

98%

Sound Publishing Classified Coverage

100%

87.82%

84.19%

100%

57.98%

100%

Skagit Valley Herald (12-31-04)

481

00.0%

Skagit Valley Herald Coverage (12-31-04)

00.0%

3.24%

00.0%

Evertt Herald Weekday (3-31-07)

227

106

109

262

Everett Herald Coverage (3-31-07)

00.0%

1.53%

4.56%

3.80%

6.56%

2.60%

11.91%

Seattle Times (Weekday AM) (3-31-07)

746

339

219

305

264

8F WF HPU ZPV DPWFSFE

00.0%

5.02%

13.46%

11.19%

13.18%

11.04%

12.01%

Seattle Times Coverage (3-31-07)

Whidbey Island Circulation

692

195

188

259

225

Seattle P-I (Weekday AM) (3-31-07)

SPI Media Kit 2-10-9

00.0%

4.66%

7.74%

9.57%

11.32%

9.37%

10.23%

Seattle P-I Coverage (3-31-07)

The Marysville Globe & Arlington Times Newspapers 8F WF HPU ZPV DPWFSFE

The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

Marysville Globe Average Age

25-45

38%

45-65

50%

65+

Female

78%

Married

77%

Have Children at Home

51%

Own Home

74%

Average Household Income

$66,789

Average Discretionary Income

$1,314/mo

The Arlington Times can deliver your advertising message to local consumers. Arlington Times

With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

Average Age

25-45

41%

45-65

42%

65+

13%

Female

70%

Married

78%

Have Children at Home

44%

Own Home

78%

Average Household Income

Marysville

$68,154

Average Discretionary Income

$1,362/mo

Source: Pulse Research 2008

Coverage

Seattle P-I / Times Sunday

Coverage

Seattle Times Weekday

Coverage

Everett Herald Sunday

Sound Publishing Coverage

Zip Code Total

Total Households

Marysville Globe

Zip Code City

Arlington Times

Marysville & Arlington Circulation

98223

Arlington

15,758

5,257

5,272

33.45%

4,478

28.42%

656

4.16%

1,361

8.64%

98270

Marysville

14,976

9,487

9,527

63.62%

4,859

32.45%

979

6.54%

1,481

9.89%

98271

Marysville

8,756

4,513

51.54%

2,910

33.23%

542

6.19%

1,216

13.89%

39,490

5,257

14,015

19,312

49.47% 31.01%

2,177

5.51%

4,058

Mail Total Circulation

306

150

456

39,490

5,600

14,165

19,768

0 50.05%

12,247

Important: Please add 2% to insert quantities for spoilage Source: ABC & CVC Audit SPI Media Kit 2-10-9

Independently Audited By

10.27%

With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story destination resort hotel scheduled to open in 2008 by the Tulalip Tribe.

Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.

Sa n J u a n I s l a n d s S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s 8F WF HPU ZPV DPWFSFE

Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age

25-45

18%

45-65

46%

65+

36%

Female

63%

Married

56%

Have Children at Home

15%

Own Home

80%

Average Household Income

Our circulation covers nearly 100% of the total households in this Northwest paradise.

$62,350

Average Discretionary Income

$1,310/mo

San Juan Island

The Islands’ Sounder

Journal of the San Juan Islands

The Sounder is based in Eastsound and primarily covers Orcas Island.

The Journal is based in Friday Harbor and primarily covers San Juan Island.

Average Age

25-45

11%

25-45

16%

45-65

58%

Average Age

45-65

51%

65+

31%

65+

31%

Female

72%

Female

67%

Married

68%

Married

71%

Have Children at Home

17%

Have Children at Home

21%

83%

Own Home

Own Home Average Household Income

$75,470

Average Discretionary Income

$1,219/mo

79%

Average Household Income

$77,548

Average Discretionary Income

$1,428/mo

Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:

Islands’ Sounder

Burlington

Mt. Vernon

Anacortes

Cascade Mall

Bellingham

Seattle

41%

42%

43%

39%

18%

11%

Islands’ Weekly

35%

42%

35%

28%

13%

12%

Journal of the San Juans

27%

29%

20%

28%

16%

Source: Pulse Research 2007 SPI Media Kit 2-10-9

The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas Island

Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez Island

Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, craftspeople, musicians, farmers, fisherfolks, even a local winery and golf course.

Friday Harbor

Lopez Island

98250

98261

Total Households

15,914

9,120

6,794

1,379

3,438

1,977

2,907

115

2,792

352

2,440

376

157

1,907

3,478

1,299

2,179

124

1,933

122

8,357

2,216

2,798

3,343

2009

Islands' Weekly

Source: ABC & CVC Audit

Independently Audited By

Important: Please add 2% to insert quantities for spoilage Some ZIP Codes in the San Juan Islands contain only Post Office Boxes. This is why we may distribute more copies to homes than there are addresses in a ZIP Code.

*Islandsâ&#x20AC;&#x2122; Weekly is distributed by mail only.

GRAND TOTAL

98221

OTHER

Subtotal

Mail

Anacortes

Eastsound

98245

Insert Total

City

Zip Code

Islands' Sounder

San Juan Islands Circulation

Journal of the San Juan Islands

SPI Media Kit 2-10-9

Total Circulation 14,742

115

14,627

1,651

12,976

2,716

4,888

5,372

Sound Publishing Coverage 94%

100%

Skagit Valley Herald (12-31-04) 0

Skagit Valley Herald Coverage (12-31-04) 00.0%

00.0%

Bellingham Herald (3-27-05) 0

Bellingham Herald Coverage (3-27-05) 00.0%

00.0%

Seattle Times (Weekday AM) (3-31-07) 289

177

Seattle Times Coverage (3-31-07) 1.31%

5.15%

4.75%

Seattle P-I (Weekday AM) (3-31-07) 45

185

129

8F WF HPU ZPV DPWFSFE

3.26%

5.38%

6.53%

Seattle P-I Coverage (3-31-07)

Chelan pie chart Chelan T h e W e n a t pie c hchart ee & Bellingham Business Journals Services

17.7% 17.7%

29.9% 29.9%

8F WF HPU ZPV DPWFSFE

Services Government Government Wholesale & Retail Trade Wholesale Manufacturing & Retail Trade

16.8% 16.8%

A direct line to business owners and top management in two key Washington markets. 6.7% 6.7%

18.6% 18.6%

Manufacturing Agriculture

Agriculture Construction

5.2% 5.2%

5.1% 5.1%

Construction Other

Other

Bellingham Business Journal Demographics Whatcom pie chart Employment by Industry Whatcom pie chart| Whatcom County area 19% 19%

25% 25% 4% 4%

16% 16%

5% 5%

Total Employment Jobs Agriculture, Forestry, Fishing & Hunting

2,281

Services Wholesale Trade

Construction

7,376

Manufacturing

8,814

Wholesale Trade Construction

13% 13%

12% 5% 12% 5%

Agriculture, Forestry, Fishing & Hunting Agriculture, Forestry, Services Fishing & Hunting

Construction Manufacturing

Wholesale Trade

Manufacturing Retail Trade

3,044

Retail Trade

Retail Trade Government

10,505

Services

Government Other

29,37

Government (Includes Local, State, & Federal)

Other

Source: Covered Employment & Wage Data, Fourth Quarter 2006

55,718

14,009

Other

Washington State Employment Security Department

6,752

Wages | Whatcom County

Rates of Employment | Whatcom County area

Up to $30,000

33%

105,800

$30,000 - $40,000

12%

101,600

$40,000 - $50,000

10% 21%

2003

2004

2005

2006

2007

Labor Force

95,700

100,000

103,000

103,200

Total Employment

89,300

94,300

97,800

98,500

Total Unemployment

6,400

5,700

5,200

4,700

4,200

$50,000 - $75,000

Unemployment Rate

6.70%

5.70%

5.00%

4.60%

4.00%

$75,000 - $100,000

11%

More than $100,000

13%

Source: Washington State Employment Security Department, June 2007

Source: Washington State Employment Security Department

Wenatchee Business Journal Demographics Employment by Industry | Chelan County area Total Nonfarm Employment Jobs

Chelan pie chart

34,965

Services

10,417

Government

6,169

Wholesale & Retail Trade

5,842

Manufacturing

2,096

Agriculture

6,504

Construction

1,601

Other

Services

17.7%

29.9%

Manufacturing

6.7%

18.6%

Agriculture Construction

5.2%

5.1%

Other

Source: www.ccpd.com/demographics (Port of Chelan County)

40,000

Whatcom pie chart Wages | Chelan County area

Employment Growth | Chelan County

Est. Median Household Income 37,260

Est. Per Capita Income (2000)

19%

37,730

13%

34,190

33,370

2001

2002

2003

2004

2005

Source: www.ccpd.com/demographics (Port of Chelan County)

SPI Media Kit 2-10-9

12%

Manufacturing Retail Trade Government

32,360

30,000

$25,332

Services

Construction

Source: 2006 Claritas, www.wenatchee.org

35,000

$43,368 Agriculture, Forestry, Fishing & Hunting

Average Annual wage 16% $30,786* Wholesale Trade 25% *Based on an averaging of the above-listed Employment Industry sectors

36,950

2006

The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

Government Wholesale & Retail Trade

16.8%

2,336

Bellingham

Other

Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.

Northwest Navigator Military Demographics 8F WF HPU ZPV DPWFSFE

Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age

18 -29

21%

30-44

45%

45-65

24%

Female

51%

Married

66%

Have Children at Home

54%

Own Home

51%

Average Household Income Average Discretionary Income

$64,758 $1,149/mo

Northwest Navy Stats:

A $2.1 Billion Economic Impact

No other publication is distributed to 100% of base personnel and Navy housing.

Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County) Employment (uniformed & civilian) Annual Payroll

$1.558 billion

Military Retiree Pensions

$483.1 million

Health Care Paid to Private Providers

$50.2 million

Purchases of Local Goods & Services

$133.1 million

Net Direct Impact*

$2.125 billion

The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing. Source: Washington State Office of Financial Management and Pulse Research

SPI Media Kit 2-10-9

41,958

Photo credits: Navy Region Northwest

Kitsap County Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.

Northwest Navigator Circulation 20 09 8F WF HPU ZPV DPWFSFE

KITSAP PENINSULA

WHIDBEY/EVERETT

ZIP CODE

CITY

98110

Bainbridge Island

140

98310

Bremerton

231

98311

Bremerton

100

98312

Bremerton

2,025

98314

Bremerton

1,280

98315

Silverdale

3,417

98337

Bremerton

266

98345

Keyport

320

98346

Kingston

190

98366

Port Orchard

162

98370

Poulsbo

135

98383

Silverdale

307

Insert Total MAIL Total Circulation

Circulation

Source: ABC & CVC Audit

SPI Media Kit 2-10-9

CITY

Circulation

98206

Everett

195

98207

Everett

1,308

98223

Arlington

120

98271

Marysville

98277

Oak Harbor

3,258

98278

Oak Harbor

3,440

Insert Total MAIL Total Circulation

960

9,281 14 9,295

8,573 32 8,605

Important: Please add 2% to insert quantities for spoilage Independently Audited By:

ZIP CODE

Grand Total

17,900

Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s 8F WF HPU ZPV DPWFSFE

Boost your bottom line with these creative solutions and services. We make your buy simple with our regional newspaper network.

Zip Code distribution gives you pinpoint accuracy.

Reach thousands of Web readers with online advertising.

Target your inserts precisely to the customers who are most valuable to your business, or expand your coverage to include the entire market.

Sound Publishing has arranged partnerships with more than 20 suburban newspapers in neighboring communities. We can connect you to all of them with one call, one order, one bill.

Let us design, print and deliver your custom ad flyer to every home in the neighborhood.

Catch the attention of readers logging on to our websites to get frequent news updates. Run your print ad online and reach new customers 24/7 or link customers directly to your website via web banners and buttons.

Post-It Notes and Tab-Ons get attention on the front page!

Free market research to help you analyze your market share and customersâ&#x20AC;&#x2122; needs.

Let us design and produce your own 3M Post-it note or Tab-On and place it on the front page for advertising that sells!

How does your business stack up against the competition? How much do your customers plan to spend on your products or services? You have questionsâ&#x20AC;&#x201D;we have answers. Ask your marketing representative for a free customized market research report.

Reach your niche customers through our specialty publications.

AlmanacCoverRaw.ai

Deliver your message to the entire market or reach specific Zip Codes with our Print & Deliver program. Let us take care of designing, printing and distributing your advertising insert. ,*54"1

Our special sections and niche publications reach a variety of audiences within the community.

#*( 4 "7*/ (4 '

30. :06 3 '"7

SPI Media Kit 2-10-9

03*5 & /0 35)

{Ă¤Ă¤

TBWF VQ UP

1"(&

t -

,*54 "1 . &3$)

"" Ă&#x160;

3&8"3%4

413*/(

Ă&#x160;

&8 3&8"3%4 )"/5 3 &3$)"/5 "1 .&3$ "1 .&3 ,*54"1 .

"/5 4

,JUTBQ 5JSF JDBM *OD O ,JUTBQ 0QU 1PVMTCP *O BWB FOUBMT )PUTIPUT + "EWBODFE 3 G 8B T I Ă&#x152;iĂ&#x20AC;]Ă&#x160; Â&#x2DC;V 1 P S U - V E M P X ( P M .JLFÂŤT $BS Ă&#x20AC;iĂ&#x160; iÂ&#x2DC; -JWJOH BOJOH B T U B M Ă&#x203A;iÂ° $BSQFU $MF ÂŤ T $ P6Â&#x2C6;Â&#x17D;Â&#x2C6;Â&#x2DC;}Ă&#x160; $ B S P OĂ&#x201C;Ă¤Ă&#x201C;{xĂ&#x160; /BUVSBMJTU T E + P O FÂ&#x153;]Ă&#x160;7 & E X B S*Â&#x153;Ă&#x2022;Â?Ă&#x192;L LĂ&#x20AC;Â&#x153;Ă&#x2022;}Â&#x2026;Ă&#x152;Ă&#x160;Ă&#x152;Â&#x153;Ă&#x160;Ă&#x17E;Â&#x153;Ă&#x2022;Ă&#x160;LĂ&#x17E;Ă&#x160;Ă&#x152;Â&#x2026;iĂ&#x160; 1 S J N BĂ¤Ă¤ 1 J [ [ B Ă&#x2021;Ă&#x2021;Â&#x2122;Â&#x2021;Â&#x2122;Â&#x2122; VSDFT P T F 3 F U J M M F 4BU FQBJS )BOTWJMMF 3 PSJTU +BDRVJÂŤT 'M

â&#x20AC;˘ Visitor guides â&#x20AC;˘ Community almanacs â&#x20AC;˘ Special sections for holidays and shopping seasons â&#x20AC;˘ Coupon books

We can handle your commercial printing. 1/22/08

7:33:00 PM

Let us bid on your offset web jobs: â&#x20AC;˘ Newsletters â&#x20AC;˘ Sales flyers â&#x20AC;˘ Spadeas â&#x20AC;˘ Gatefolds â&#x20AC;˘ Booklets â&#x20AC;˘ Inserts and more!

We’ve Got You Covered in the Pacific Northwest. C omplete listing of W ashington N ewspaper N etwork publications :

Business Journals

King County

MASON County

Bellingham Business Journal publishes Monthly Wenatchee Business Journal publishes Monthly

Auburn Reporter publishes Friday Bothell/Kenmore Reporter publishes Wednesday Capitol Hill Times* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Covington/Maple Valley Reporter publishes Friday Enumclaw Courier-Herald publishes Wednesday Federal Way Mirror publishes Wednesday & Saturday Issaquah/Sammamish Reporter publishes Friday Kent Reporter publishes Wednesday & Saturday Kirkland Reporter publishes Wednesday Madison Park Times* publishes Monthly Mercer Island Reporter publishes Wednesday North Seattle Herald-Outlook* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Queen Anne News/Magnolia News* publishes Wednesday Redmond Reporter publishes Wednesday & Saturday Renton Reporter publishes Friday Russian World News* publishes Twice Monthly Shoreline/Lake Forest Park Enterprise* publishes Friday Snoqualmie Valley Record publishes Wednesday Snoqualmie Valley Living publishes Monthly South Seattle Beacon* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Sports Seoul USA* publishes Friday Vashon-Maury Island Beachcomber publishes Wednesday

Shelton-Mason County Journal* publishes Thursday

clallam County Forks Forum* publishes Wednesday Peninsula Daily News* publishes Sunday-Friday Sequim Gazette* publishes Wednesday Sequim This Week* publishes Wednesday

Island County Northwest Navigator - Whidbey/Everett publishes Friday Oh Magazine publishes bimonthly South Whidbey Record publishes Wednesday & Saturday Whidbey News-Times publishes Wednesday & Saturday Whidbey TMC Non-subscriber product for all of Whidbey Island, publishes Wednesday

Jefferson county Peninsula Daily News* publishes Sunday-Friday

Kitsap County Bainbridge Island Review publishes Friday Bremerton Patriot publishes Friday Central Kitsap Reporter publishes Friday Kingston Community News publishes Monthly North Kitsap Herald publishes Friday Northwest Navigator - Kitsap publishes Friday Port Orchard Independent publishes Friday

Pierce County Bonney Lake & Sumner Courier-Herald publishes Wednesday Fort Lewis Ranger* publishes Friday The Northwest Airlifter* publishes Thursday Tacoma Daily Index publishes Weekdays Weekly Volcano* publishes Thursday

San Juan County Islands’ Sounder publishes Wednesday Islands’ Weekly publishes Tuesday Journal of the San Juans publishes Wednesday

Snohomish County Arlington Times publishes Wednesday Edmonds Beacon* publishes Thursday Edmonds Enterprise* publishes Friday Lynnwood Mountlake Terrace Enterprise* publishes Friday Marysville Globe publishes Wednesday Mill Creek Enterprise* publishes Friday Mukilteo Beacon* publishes Wednesday Stanwood/Camano News* publishes Tuesday

Nickel Publications Little Nickel publishes Weekly Nickel Ads publishes Weekly * Network Partner Newspapers

National Sales Office: Toll Free (888) 443-5815 | Ph: (360) 394-5800 | Fax (360) 394-5841 19351 8th Ave. NE, Suite 106, Poulsbo WA 98370