We’ve got you covered in Western Washington!
2009
NewspaperMarket Research WASHINGTON
NEWSPAPER
NETWORK www.soundpublishing.com SPI Media Kit 6-3-9
We’ve got you covered!
The Northwest’s top choice of advertisers and the leader in local news. Welcome to Washington’s largest newspaper publisher, delivering more than one million active consumer households.
G
Circulation Verification Council is an independent auditor of newspapers throughout the United States. CVC audits Sound Publishing newspapers on a regular basis to verify household and newsstand distribution. This audit is your guarantee that our circulation is accurate.
Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline.
98.8% of households we deliver to said they read our newspapers regularly.
We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.
WASHINGTON
Through telephone interviews with adult members of a random selection of households, CVC reports that 98.8% of the households in the defined circulation area of our voluntary/paid circulation newspapers regularly read their newspaper.
Phone and route verification on a weekly basis.
Sound Publishing’s newspaper network serves more than two million active readers each week in the Pacific Northwest.
NEWSPAPER
NETWORK
SPI Media Kit 6-3-9
We’ve expanded with more than a quarter million household distribution in the sprawl outside of Seattle. With our acquisition of King County Publications, we now reach densely populated cities and suburbs like Bellevue, that over the past decade have grown to become the new metropolis for retailers, families and commuters.
Audited by Circulation Verification Council
et the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership.
If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!
Our metro area publications bring you wider choices.
Visit us online at www.soundpublishing.com
In addition to the services provided by Circulation Verification Council, we also use phone and visual route checks to ensure accurate distribution. AUDITED BY
Major Advertisers We’ve got you covered!
Sound Publishing is a key media buy for major national and regional advertisers. Auburn Regional Medical Center
JoAnn Stores
Old Navy
Alternative Media Group
John Deere
Petco
Ashley Furniture
KB Toys
QFC
Bank of America
Key Bank
Rite Aid
Bath Fitter
Kmart
Safeway
Big 5 Sporting Goods
Kohl’s
Schucks Auto Supply
CenturyTel
Lazy Boy
Sears
Comcast
Little Caesar’s Pizza
Staples
Costco
Lowe’s Home Improvement
Target
Discount Tire
Macy’s
Top Foods
Food Emporium
McDonald’s
US Bank
Fred Meyer
Michaels
USSPI
Group Health Cooperative
Multicare Health Systems
Valassis
Haggen Food & Pharmacy
NAPA Auto
Verizon
Home Depot
News America
Walgreens
Honda Power Equipment
Office Depot
Wal-Mart
JC Penney
Office Max
SPI Media Kit 6-3-9
S u b u r b a n N e w s p a p e r Te s t i m o n i a l s We’ve got you covered!
Why major retailers and agencies choose our suburban newspapers. Community newspapers report 4th quarter results, continue to outperform industry
“Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.
Chuck Chowins, Lowe’s
“Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”
Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good
position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”
Merle Davison, JCPenney
“Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”
Rick Baranski, USSPI
“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.” Source: Suburban Newspapers of America
SPI Media Kit 6-3-9
K K iit n s agp & C oP u ni e t yr c D e mCo o g ruanp thyi c sP u b l i c a t i o n s We’ve got you covered!
Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 331,856 combined circulation. Snoqualmie Valley Record Wed. only
Delivered to an average of 3 out of every 4 homes in these fine cities!
Covington Maple Valley Reporter Fri. only
Mercer Island Reporter Wed. only Enumclaw Courier-Herald Wed. only Bonney Lake & Sumner Courier-Herald Wed. only
Redmond Reporter Fri. only
Kent Reporter Wed. & Sat.
Bothell Kenmore Reporter Wed. only
Auburn Reporter Fri. only SAMMAMISH
Kirkland Reporter Wed. only
Sammamish Reporter Fri. only
Bellevue Reporter Wed. & Sat.
Issaquah Reporter Fri. only
Renton Reporter Fri. only
The signature mark of Sound Publishing newspapers is local, local, local.
City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 6-3-9
D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s We’ve got you covered!
Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online. Our superior targeting gets you closer to your customers, from King County to the San Juan Islands.
Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes. Saturate the marketplace – at a fraction of direct mail distribution cost.
Our household saturation hovers between 65 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.
The largest newspaper circulation within our King County trade areas.
With more than 331,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.
Industry Trends from the Media Desk:
Major metro daily circulation shrinking. Dailies Still Make Good Money, but Debt-Laden Publishers Post Losses (From AdAge, February 23, 2009 – source: Nat Ives) Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits. They do even better outside big cities, which tend to get all the attention. “Not a lot of papers are operating at a loss,” said John Morton, the veteran industry analyst. “There are roughly 1,400 daily newspapers. We only hear about the top markets. That leaves at least 1,300 papers out there.”
The Seattle PI, stops printing. Even if the Seattle Times were to pick up 100 percent of the PI’s subscribers, they still miss 64 percent of prime King and Pierce County zip codes.
The signature mark of Sound Publishing newspapers is local news content. We fulfill a valuable and growing marketplace by providing readers with localized, useful news coverage that is rarely seen in metro daily newspaper and other mass media outlets.
If you’re looking for results in the Northwest, call (888) 443-5815 today.
SPI Media Kit 6-3-9
N e w s p a p e r C i r c u l a t i o n Tr e n d s We’ve got you covered!
Sound Publishing’s network of newspapers is growing steadily in the right direction. Sound Publishing offers renewed growth opportunities to advertisers. We can help you reach an engaged audience you won’t always catch reading a traditional metro daily. Advertisers turn to us for targeted circulation opportunities to reach a greater share of this untapped market.
Sound Publishing Newspaper Network Circulation Circulation
1 million
1.25 million Reach 1.25 million consumer households with Sound Publishing!
750,000
250,000 100,000
Are the metro dailies helping you build up your marketshare?
454,400
500,000
398,316
130,518
1996
155,475
2001
2003
2004
2009
Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/PostIntelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2008 and partner publication counts, March 2008 press counts.
Seattle Times & Post-Intelligencer (Combined) Circulation
600,000
(Sunday) Seattle Times/P-I 505,916
473,882
500,000 400,000 300,000
(Weekday) Seattle Times/P-I
494,657
469,853 423,275
437,637
1996
398,699
2001
388,332
385,150
0
2003
2004
2009
DAILY CIRCULATION: 10 YEARS AT-A-GLANCE
% LOSS LOST READERS
Sunday Daily (Seattle Times & Post-Intelligencer)
-16.3%
-82,641
Weekday Daily (Seattle Times & Post-Intelligencer)
-22.5%
-98,721
How many subscribers will be picked-up the Seattle is still in question... SPI Media Kit 6-3-9
Population in King County cities like Bellevue have skyrocketed 12.6% in the past decade, the opposite of daily circulation trends.
• In the past ten years, King County’s population grew an estimated 200,000, a surge of 12.6%. • During the same period, the Sunday Seattle Times and Post-Intelligencer lost 82,641 subscribers, or more than 16% of their total combined circulation (Source: ABC audit and Publishers Statements).
If your advertising relies solely on paid Dailies, where will your business be in one, five, or ten years from now? With 1.8 million residents, King County is the largest populated county in Washington, and among the 100 wealthiest in the United States. Despite these opportunities to prosper, the area’s metro daily newspaper circulation numbers are failing.
King & Pierce Counties: Comparison of Newspaper Distribution We’ve got you covered!
Sound Publishing newspapers are delivered to 74% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:
331,856 King & Pierce County households We’ve got you covered!
Seattle Times (Sunday) Seattle Times (Weekday)
161,801 88,235
Home Delivery vs. Single Copy
Source: March 2008 ABC Audit, Sound Publishing Press Counts
NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)
HOUSEHOLDS 74% 36% 20%
• Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.
Percentages are based on a Total Occupied Household count of 450,592 within our King & Pierce County trade area*.
The Sunday metro daily misses 64% of the total households in these prime King & Pierce County neighborhoods. Source: ABC Audit
* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Enumclaw, Des Moines, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Ravensdale, Redmond, Renton, Sammamish, Snoqualmie, Sumner, Vashon Island. SPI Media Kit 6-3-9
King County Demographics We’ve got you covered!
Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes
– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper
RANK
Zip Code
City Name
Household Income
Total Households
We’ve got you covered!
Seattle Times
1 98039
Medina
$207,605
1,135
859
400
2 98075
Sammamish
$160,224
5,290
6,137
1,913
3 98053
Redmond
$151,867
5,702
5,732
1,675
4 98040
Mercer Island
$144,314
9,342
4,306
3,324
5 98077
Woodinville
$134,611
4,512
817
1,328
6 98074
Sammamish
$127,696
6,759
7,999
2,514
7 98006
Bellevue
$118,343
14,193
11,443
4,102
8 98112
Seattle
$116,128
9,366
—
2,422
9 98072
Woodinville
$107,081
7,865
493
2,293
10 98019
Duvall
$104,926
3,535
—
601
11 98014
Carnation
$104,030
2,363
—
535
12 98033
Kirkland
$103,774
14,738
12,858
3,791
13 98004
Bellevue
$99,725
12,143
10,052
3,712
14 98029
Issaquah
$98,332
6,745
5,686
1,900
15 98052
Redmond
$96,772
22,817
18,273
4,978
16 98027
Issaquah
$95,962
11,774
10,259
2,411
3,037*
433
7,092
2,374
9,074**
990
17 98024
Fall City
$95,931
2,808
18 98008
Bellevue
$92,200
9,149
19 98045
North Bend
$89,969
5,439
20 98038
Maple Valley
$89,912
9,634
8,981
1,950
21 98177
Seattle
$89,719
7,334
—
2,610
22 98199
Seattle
$86,877
9,191
—
2,477
23 98059
Renton
$97,214
11,644
6,923
2,350
24 98028
Kenmore
$86,598
8,046
6,957
1,741
25 98136
Seattle
$86,529
6,746
—
1,568
(*521 weekly/2,516 monthly)
(**1,903 weekly/7,171 monthly)
Source: Claritas, Inc., 2008 Average Household Incomes by Zip Code. Claritas updates begin not with the previous year’s estimates, but with data from the most recent decennial census.
We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 6-3-9
2
5
SNOHOMISH CO.
We’ve got you covered!
KING CO. 405 202
Laknegton Washi
203
520
Lk. Sammamish
520
Lake Union 90
202
N 5
90
202
405 900
Vashon Island
405
18
169
167
9 8 1 9 98054 8
90
Auburn Reporter
18
Bellevue Reporter
516
Bonney Lake & Sumner Courier-Herald
516
5
Bothell/Kenmore Reporter
9 98 98023 80 42 0 2 3
18
Covington/Maple Valley Reporter
167
Enumclaw Courier-Herald
169
Federal Way Mirror Issaquah/Sammamish Reporter Kent Reporter 98371 98372 5
0 Miles
98373
98374
PIERCE CO.
Bonney Lake
KING CO.
Kirkland Reporter Mercer Island Reporter
98386
Redmond Reporter
98396
98376
Renton Reporter 98396
AUDITED BY
98338
98360
98323
Snoqualmie Valley Living Snoqualmie Valley Record Vashon-Maury Island Beachcomber
Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841 Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com SPI Media Kit 6-3-9
North King County Demographics We’ve got you covered!
Our North King County readers earn household incomes 48% higher than Seattle’s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)
Mercer Island Reporter Average Age
Snoqualmie Valley Record
25-45
28%
45-65
45%
65+
16%
Average Age
25-45
40%
45-65
50%
65+
6%
Female
72%
Female
65%
Married
73%
Married
85%
Have Children at Home
51%
Have Children at Home
52%
Own Home
83%
Own Home
91%
Average Household Income
$102,447
Average Discretionary Income
$2,485/mo
$96,200
Average Discretionary Income
$1,741/mo
Redmond Reporter
Bellevue Reporter Average Age
Average Household Income
25-45
22%
45-65
50%
65+
24%
Average Age
25-45
37%
45-65
47%
65+
15%
Female
69%
Female
75%
Married
71%
Married
75%
Have Children at Home
35%
Have Children at Home
42%
Own Home
88%
Own Home
83%
Average Household Income
$85,528
Average Discretionary Income
$1,873/mo
Bothell-Kenmore Reporter Average Age
Average Household Income
$90,640
Average Discretionary Income
$1,826/mo
Kirkland Reporter
25-45
33%
45-65
57%
65+
10%
Average Age
25-45
28%
45-65
58%
65+
11%
Female
72%
Female
76%
Married
80%
Married
72%
Have Children at Home
43%
Have Children at Home
35%
Own Home
83%
Own Home
91%
Average Household Income Average Discretionary Income Source: Pulse Research 2008 SPI Media Kit 6-3-9
$84,057 $1,571/mo
Average Household Income Average Discretionary Income
$90,660 $1,695/mo
The Issaquah Reporter and The Sammamish Reporter We’ve got you covered!
Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.
The Issaquah/ Sammamish Reporter Average Age
25-45
49%
45-65
39%
65+
10%
Female
61%
Married
77%
Have Children at Home
51%
Own Home
85%
Average Household Income
We deliver to 98% of the homes in these wealthy Seattle suburbs – nearly twice that of the metro daily.
$115,170
Source: Pulse Research 2008
Issaquah & Sammamish Circulation
Zip Code City
Total Households
Issaquah/ Sammamish Total
Sound Publishing Coverage
Seattle Times Sunday
Seattle Times/P-I Sunday Coverage
98027
Issaquah
11,774
10,259
87.13%
4,335
36.82%
98029
Issaquah
6,745
5,686
84.30%
3,455
51.22%
98074
Sammamish
6,759
7,999
118.35%
3,957
58.54%
98075
Sammamish
5,290
6,137
116.01%
3,172
59.96%
30,568
30,081
98.41%
14919
48.81%
Insert Total
Independently Audited By:
Source: ABC & CVC Audit
SPI Media Kit 6-3-9
Issaquah Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.
Sammamish Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.
South King County Demographics We’ve got you covered!
Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter
Kent Reporter
Average Age
Average Age
25-45
36%
25-45
26%
45-65 65+
52%
45-65
55%
12%
65+
16%
Female
71%
Female
65%
Married
87%
Married
76%
Have Children at Home
54%
Have Children at Home
31%
93%
Own Home
Own Home Average Household Income
$86,622
Average Discretionary Income
$1,374/mo
$75,446
Average Discretionary Income
$1,331/mo
Auburn Reporter
Renton Reporter Average Age
84%
Average Household Income
25-45
32%
45-65
49%
65+
18%
Average Age
25-45
31%
45-65
55%
65+
14%
Female
72%
Female
73%
Married
75%
Married
76%
Have Children at Home
36%
Have Children at Home
38%
Own Home
82%
Own Home
76%
Average Household Income
$76,433
Average Discretionary Income
$1,622/mo
Federal Way Mirror Average Age
25-45
29%
45-65
49%
65+
18%
Female
66%
Married
79%
Have Children at Home
33%
Own Home Average Household Income Average Discretionary Income
Source: Pulse Research 2008
SPI Media Kit 6-3-9
86% $78,284 $1,394/mo
Average Household Income Average Discretionary Income
$72,535 $1,421/mo
Fe d e r a l Way S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!
Get complete coverage of one of Washington’s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.
Where Federal Way Readers Shop
Federal Way Mirror Average Age
25-45
29%
45-65
49%
65+
18%
Percentage of readers who have shopped in each area in the last 30 days:
Female
66%
Southcenter Mall
38%
Married
79%
Celebration Plaza
31%
Have Children at Home
33%
Seatac Village
26%
Own Home
86%
Tacoma Mall
26%
$78,284
Kent Station
23%
Gateway Center
20%
Seattle
15%
Average Household Income Average Discretionary Income
$1,394/mo
Source: Pulse Research 2008
The Mirror delivers 5 times as many Federal Way homes as any daily.
Federal Way Circulation
Tacoma NewsTribune Weekday
NewsTribune Weekday Coverage
Seattle Times Weekday
Seattle Times Weekday Coverage
Seattle Times Sunday
Seattle Times Sunday Coverage
Total Households
Mirror Circulation
Sound Publishing Coverage
Auburn*
10,530
5,423
51.50%
992
9.42%
1,573
14.94%
3,100
29.44%
98003
Federal Way *
16,924
10,484
61.95%
1,247
7.37%
2,359
13.94%
4,773
28.20%
98023
Federal Way
16,780
11,147
66.43%
1,438
8.57%
2,151
12.82%
4,410
26.28%
98032
Kent *
13,010
1,759
13.52%
370
2.84%
2,096
16.11%
3,997
30.72%
98198
Seattle*
12,835
908
7.07%
224
1.75%
2,424
18.89%
4,741
36.94%
98422
Tacoma
78,077
30,318
38.83%
1,745
21.82%
462
5.78%
1,117
13.97%
-
21
-
-
-
-
-
-
78,077
30,339
6,016
7.71%
11,065
14.17%
22,138
28.35%
Zip Code
City
98001
Mail Total Circulation*
38.86%
*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage
SPI Media Kit 6-3-9
Independently Audited By:
Source: ABC & CVC Audit
Bonney Lake and Enumclaw Demographics We’ve got you covered!
Reach Bonney Lake’s and Enumclaw’s growing population of high-income, commuter family households. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 73% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!
Enumclaw Courier-Herald Demographics
Bonney Lake & Sumner Courier-Herald Demographics
Ages 18 to 64
56%
Ages 18 to 64
64%
Married
68%
Married
60%
Children At Home
39%
Children At Home
36%
Own Home
83%
Own Home
85%
College Education
52%
College Education
52%
Average Household Income Income over $75k
$52,554
Average Household Income
10%
$60,282
Income over $75k
19%
The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation
Zip
City
Bonney Lake Sound Total Enumclaw & Sumner Publishing Homes Courier-Herald Courier-Herald Coverage
Tacoma News Tribune (Sunday)
Seattle Times/PI (Sunday)
Seattle/ Tacoma Combined Coverage
98010 Black Diamond
1,708
784
0
46%
31
610
38%
98022 Enumclaw
8,269
8,309
0
100%
991
2,241
39%
98092 Auburn
11,553
466
0
4%
820
3,189
35%
98321 Buckley
5,927
3,454
972
75%
1,327
396
39%
313
218
0
70%
71
0
23%
98323 Carbonado 98390 Sumner
4,390
0
4,203
100%
1,590
510
62%
98391 Bonney Lake
16,042
0
14,069
96%
3,997
1,903
37%
98051 Ravensdale
1,231
150
0
12%
318
0
26%
48,600
13,381
19,244
67%
9,145
8,849
37%
Total
Source: Claritas 2007 for total households, ABC Audit 12/06 for Tacoma News Tribune and 3/07 for Seattle Times. *Figure from Melissa Data 2007
SPI Media Kit 6-3-9
Enumclaw
Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.
Bonney Lake
Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.
Va s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s We’ve got you covered!
Target a powerful market the dailies miss. The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.
Where Vashon Readers Shop
Vashon-Maury Island Beachcomber Average Age
Percentage of readers who have shopped in each area in the last 30 days:
25-45
16%
45-65
39%
65+
44%
Female
74%
Married
63%
Have Children at Home
22%
Own Home
90%
Average Household Income
28%
West Seattle
31%
Southcenter Mall
30%
Tacoma
15%
Tacoma Mall
26%
Education Levels
$79,520
Average Discretionary Income
Seattle
High School
$1,450/mo
Source: Pulse Research 2006
Our paid circulation reaches 9 out of 10 homes on rural Vashon Island.
6%
Some College
14%
College Degree
21%
Post-Graduate
47%
Income Levels Up to $30,000
11%
$30,000 - $40,000
10%
$40,000 - $50,000
11%
$50,000 - $75,000
24%
$75,000 - $100,000
17%
More than $100,000
27%
Va s h o n I s l a n d C i r c u l a t i o n
Zip Code City
98070
Vashon
Mail Total Circulation
Total Beachcomber Households Circulation
4,520
3,484
-
252
4,520
3,736
Sound Publishing Coverage
Tacoma NewsSeattle News- Tribune Seattle Times Tribune Sunday Times Weekday Sunday Coverage Weekday Coverage
77.08%
209
4.62%
82.65%
209
797 17.63% -
4.62%
797 17.63%
Independently Audited By:
Important: Please add 2% to insert quantities for spoilage SPI Media Kit 6-3-9
Source: ABC & CVC Audit
98297
Orcas Island
98245 98243
98279 98280
San Juan Island
We’ve got you covered!
SAN JUAN COUNTY
98286
98250
Journal of the San Juan Islands
98261 Friday Harbor Lopez Island
Published Wednesday
Islands’ Sounder
Published Wednesday
San Juan County
Islands’ Weekly Skagit County
Published Wednesday
98277
Naval Air Station Whidbey Island
ISLAND COUNTY
Oak Harbor
Northwest NavigatorWhidbey/Everett
Island County
Strait of Juan de Fuca
Published Friday
Camano Island
98239
Whidbey News-Times
5Published Wednesday & Saturday
Whidbey Island
South Whidbey County Record Snohomish
Published Wednesday & Saturday
98253
Langley
98249
Clallam County
101
98260
98236
Puget Sound
Bainbridge Island Review
Published Wednesday & Saturday
Kingston
North Kitsap Herald
98342
Published Wednesday & Saturday
King County News Kingston Community
98315
98345
Published Monthly
98383
98110
Silverdale 98311
Central Kitsap Reporter
Bainbridge Island
Seattle
98310
Bremerton
98380
Kitsap County
98312
Everett
KITSAP COUNTY
98346
Jefferson County
Non-subscriber product for all of Whidbey Island
Published Wednesday
98340
Poulsbo 98370 Bangor 98392
Oh Magazine
Naval Published Monthly Station Everett Whidbey TMC
98337
Port Orchard 98366
Published Saturday
Bremerton Patriot Mercer Published Saturday Island Port Orchard Independent
Published Wednesday & Saturday 98367 98528
98359
Gig Harbor
Vashon Island 98070
AUDITED BY
Circulation audits are verified by the Circulation Verification Council
ty
SPI Media Kit 6-3-9
Tacoma
Northwest Navigator-Kitsap
Published Friday
Concr
Kitsap County Circulation Growth We’ve got you covered!
Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…
• County households have increased 10%
• Sound Publishing’s Kitsap County circulation has increased 40%
• The Kitsap Sun’s circulation has decreased 12%
2009 County Households and Distribution County households: 93,397 95,000 90,000
86,698
85,000 80,000
Sound Publishing Inc. circulation in Kitsap County reaches 75,521 households
75,000 70,000 65,000
62,018
60,000 55,000 50,000 45,000 40,000 35,000
32,870
Kitsap Sun weekday circulation 27,359
30,000 25,000
2001
Independently Audited By:
Source: ABC & CVC Audit
SPI Media Kit 6-3-9
2002
2003
2004
2005
2006
2009
K i t s a p C o u n t y S h o p p i n g Pa tt e r n s We’ve got you covered!
Reach 90% of Kitsap County households. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.
Kitsap readers have a total discretionary income of more than $96 million each month.
Bainbridge Island
Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.
Discretionary Income Average Discretionary Income
Percentage of Shopping Dollars Spent Outside the Area
Bremerton
Bainbridge Island Review
$1,670/mo
31%
North Kitsap Herald
$1,170/mo
29%
Central Kitsap Reporter
$1,260/mo
25%
Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.
Port Orchard Independent
$1,175/mo
28%
Central Kitsap
Bremerton Patriot
$ 910/mo
24%
NW Navigator-Kitsap
$1,240/mo
24%
Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.
North Kitsap
Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days:
North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.
Silverdale
Seattle
Tacoma
Bainbridge Island Review
51%
35%
1%
North Kitsap Herald
50%
11%
3%
Central Kitsap Reporter
71%
7%
6%
Port Orchard Independent
47%
7%
16%
Bremerton Patriot
45%
12%
7%
Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.
NW Navigator-Kitsap
34%
6%
20%
Military
Source: Pulse Research
SPI Media Kit 6-3-9
Port Orchard
Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.
Kitsap County Demographics We’ve got you covered!
Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age
Port Orchard Independent
25-45
12%
45-65
54%
65+
31%
Female
69%
Married Have Children at Home Own Home Average Household Income Average Discretionary Income
25-45
19%
45-65
50%
65+
29%
Female
67%
72%
Married
69%
31%
Have Children at Home
24%
82%
Own Home
82%
$96,790
Average Household Income
$58,000
$1,676/mo
Average Discretionary Income
$1,177/mo
Bremerton Patriot
North Kitsap Herald Average Age
Average Age
25-45
13%
45-65
51%
65+
36%
Average Age
25-45
27%
45-65
43%
65+
28%
Female
79%
Female
67%
Married
67%
Married
56%
Have Children at Home
22%
Have Children at Home
22%
Own Home
87%
Own Home
71%
Average Household Income
$65,625
Average Discretionary Income
$1,170/mo
$53,775
Average Discretionary Income
$909/mo
Kitsap County
Northwest Navigator-Kitsap
Central Kitsap Reporter Average Age
Average Household Income
25-45
22%
45-65
44%
65+
34%
Average Age
25-45
57%
45-65
27%
65+
9%
Female
65%
Female
45%
Married
77%
Married
55%
Have Children at Home
30%
Have Children at Home
51%
Own Home
83%
Own Home
46%
Average Household Income Average Discretionary Income
Source: Pulse Research
SPI Media Kit 6-3-9
$62,000 $1,258/mo
Average Household Income Average Discretionary Income
$71,630 $1,239/mo
Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.
Bainbridge Island
Bremerton
Bremerton
Bremerton
Bremerton (PSNS)
Silverdale
Bremerton
Hansville
Indianola
Keyport
Kingston
Olalla
Port Orchard
Port Orchard
Poulsbo
Seabeck
Silverdale
Suquamish
Belfair
98110
98310
98311
98312
98314
98315
98337
98340
98342
98345
98346
98359
98366
98367
98370
98380
98383
98392
98528
Source: ABC & CVC Audit
Independentlyaudited by
Total Circulation
Insert Total
9,039
CITY
18,254
46
18,208
-
-
-
-
-
7,072
9,689
1,165
-
-
-
-
-
-
-
282
-
-
-
Central Kitsap Reporter
18,268
33
18,235
-
-
6,210
949
394
-
-
-
-
-
-
-
-
-
-
3,108
6,847
727
-
Bainbridge Island Review
4,686
131
4,555
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
4,555
North Kitsap Herald
12,701
40
12,661
-
639
-
-
8,015
-
-
-
2,761
135
351
760
-
-
-
-
-
-
-
Northwest Navigator Kitsap
8,674
69
8,605
181
-
239
-
135
-
162
-
190
320
-
-
261
3,428
1,280
2,058
120
231
-
12,938
13
12,925
-
-
-
-
-
-
-
-
-
-
-
-
2,267
-
-
5,458
271
4,929
-
Bremerton Patriot
Important: Please add 2% to insert quantity for spoilage. Source for Total Households: Claritas 2008 Estimated Households. Claritas data is used in all ABC audits. Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2008. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
95,397
-
95,397
3,293
1,154
8,176
1,492
10,499
9,250
12,450
1,916
3,602
431
824
1,101
2,577
1,200
-
11,836
8,962
7,595
Claritas 2008 Total Households
ZIP
Port Orchard Independent
ZIP CODE TOTAL
75,521
332
75,189
181
639
6,449
949
8,544
7,072
9,851
1,165
2,951
455
351
760
2,528
3,428
1,280
10,906
7,238
5,887
4,555
Weekly Coverage
79.16%
78.82%
5.50%
55.37%
78.88%
63.61%
81.38%
76.45%
79.12%
60.80%
81.93%
105.57%
42.60%
69.03%
98.10%
100%
-
92.14%
80.76%
77.51%
50.39%
Kignston Community News (Monthly)
27,359
-
9,100
27,359
999
199
2,411
576
3,275
2,355
3,615
201
866
98
95
304
1,341
52
236
3,670
3,081
2,944
1,041
Kitsap Sun (Weekday)
9,100
-
933
-
-
-
227
-
-
5717
-
787
1436
-
-
-
-
-
-
-
Kitsap Sun (Weekday)
28.68%
28.68%
30.34%
17.24%
29.49%
38.61%
31.19%
25.46%
29.04%
10.49%
24.04%
22.74%
11.53%
27.61%
52.04%
4.33%
31.01%
34.38%
38.76%
11.52%
Kitsap Sun (Sunday)
30,120
-
30,120
1,163
214
2,761
675
3,685
2,818
4,178
232
934
97
95
313
919
109
30
4,072
3,645
3,178
1,002
Kitsap Sun (Sunday)
31.57%
31.57%
35.32%
18.54%
33.77%
45.24%
35.10%
30.46%
33.56%
12.11%
25.93%
22.51%
11.53%
28.43%
35.66%
9.08%
34.40%
40.67%
41.84%
11.09%
We’ve got you covered!
1,837
-
1,837
5,767
-
5,767
-
76
253
543
29
774
239
775
19
354
22
57
122
173
13
26
213
303
174
1,855
-
-
-
458
598
208
-
-
-
-
-
-
-
31
-
289
-
Tacoma News Tribune (Weekday)
Kitsap County Circulation
Seattle Times (Weekday)
SPI Media Kit 6-3-9
6.05%
6.05%
6.59%
6.64%
1.94%
7.37%
2.58%
6.22%
0.99%
9.83%
5.10%
6.92%
11.08%
6.71%
1.08%
1.80%
3.38%
2.29%
20.52%
Seattle Times (Weekday)
W h i d b ey I s l a n d S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!
Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age
25-45
15%
45-65
45%
65+
39%
Female
61%
Married
71%
Have Children at Home
19%
Own Home
77%
Average Household Income
About a third of Whidbey Island shopping dollars go “off Island.”
$63,100
Average Discretionary Income
$1,260/mo
Northwest NavigatorWhidbey/Everett Average Age
South Whidbey Record
25-45
63%
45-65 65+
Average Age
25-45
10%
19%
45-65
49%
12%
65+
40%
Female
61%
Female
68%
Married
83%
Married
74%
Have Children at Home
58%
Have Children at Home
16%
55%
Own Home
Own Home Average Household Income
$52,430
Average Discretionary Income
91%
Average Household Income
$1,046/mo
Average Discretionary Income
$75,600 $1,625/mo
North Whidbey
Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.
South Whidbey
Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall
Burlington
Bellingham
Alderwood Mall
Everett
South Whidbey Record
6%
9%
4%
46%
21%
Whidbey News-Times
50%
42%
12%
17%
6%
NW Navigator-Whidbey
55%
38%
13%
16%
4%
Source: Pulse Research
SPI Media Kit 6-3-9
Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.
Military
Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.
Coupeville
Freeland
Greenbank
Langley
Marysville
Oak Harbor
Oak Harbor
98239
98249
98253
98260
98271
98277
98278
58,905
Total
9,327
11
9,316
3,490
3,226
950
-
-
-
-
-
360
945
145
200
South Whidbey Record 4,498
292
4,206
-
-
-
1,436
313
882
267
1,308
-
-
-
-
Whidbey News-Times 6,983
217
6,766
180
4,617
-
-
105
-
1,864
-
-
-
-
-
ZIP CODE TOTAL 20,808
520
20,288
3,670
7,843
950
1,436
418
882
2,131
1,308
360
945
145
200
Weekly Coverage 35.32%
34.44%
100%
52.82%
10.85%
57.03%
54.78%
53.10%
77.13%
59.45%
2.28%
2.15%
Whidbey North TMC 6,913
-
6,913
-
5,061
-
-
213
-
1,639
-
-
-
-
-
27,721
520
27,201
3,670
12,904
950
1,436
631
882
3,770
1,308
360
945
145
200
SOUND Paid+TMC Circulation
Important: Please add 2% to insert quantity for spoilage. Source for Total Households: Claritas 2008 Estimated Households. Claritas data is used in all ABC audits. Source for Skagit Valley Herald circulation: ABC Audit, 24 months ended December 31, 2004 Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2008. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
-
58,905
314
14,849
8,756
2,518
763
1,661
2,763
2,200
15,758
-
-
9,323
Claritas 2008 Total Households
Insert Total
Arlington
Everett
98207
Clinton
Everett
98206
98223
Seattle
98199
98236
CITY
ZIP
Northwest Navigator Whidbey/ Everett
Whidbey Island Circulation
SOUND Paid+TMC Coverage 47.06%
46.18%
100%
86.90%
10.85%
57.03%
82.70%
53.10%
100%
59.45%
2.28%
2.15%
Skagit Valley Herald 541
-
541
-
481
-
-
-
-
-
-
60
-
-
-
Skagit Valley Herald Coverage 0.92%
0.92%
3.24%
0.38%
Everett Herald (Weekday) 7,085
-
7,085
-
203
2,518
93
26
98
60
223
3,864
-
-
-
Everett Herald Coverage (Weekday)
5,551
-
5,551
-
756
557
366
146
196
290
263
723
-
-
2,254
9.42%
9.42%
5.09%
6.36%
14.54%
19.13%
11.80%
10.50%
11.95%
4.59%
24.18%
Source: ABC & CVC Audit
Independently Audited By
12.03%
12.03%
1.37%
28.76%
3.69%
3.41%
5.90%
2.17%
10.14%
24.52%
We’ve got you covered!
Seattle Times (Weekday)
SPI Media Kit 6-3-9
Seattle Times Coverage (Weekday)
The Marysville Globe & Arlington Times Newspapers We’ve got you covered!
The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.
Marysville Globe Average Age
25-45
38%
45-65
50%
65+
8%
Female
78%
Married
77%
Have Children at Home
51%
Own Home
74%
Average Household Income
$66,789
Average Discretionary Income
$1,314/mo
The Arlington Times can deliver your advertising message to local consumers. Arlington Times
With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.
Average Age
25-45
41%
45-65
42%
65+
13%
Female
70%
Married
78%
Have Children at Home
44%
Own Home
78%
Average Household Income
Marysville
$68,154
Average Discretionary Income
$1,362/mo
Source: Pulse Research 2008
Coverage
Seattle Times Sunday
Coverage
Seattle Times Weekday
Coverage
Everett Herald Sunday
Sound Publishing Coverage
Zip Code Total
Total Households
Marysville Globe
Zip Code City
Arlington Times
Marysville & Arlington Circulation
98223
Arlington
15,758
5,300
-
5,300
33.63%
4,478
28.42%
723
4.59%
1,311
8.32%
98270
Marysville
14,976
-
9,504
9,504
63.46%
4,859
32.45%
923
6.16%
1,426
9.52%
98271
Marysville
8,756
-
4,513
4,513
51.54%
2,910
33.23%
557
6.36%
1,223
13.97%
39,490
5,300
14,017
19,317
48.92%
12,247
31.01%
2203
5.58%
3960
10.03%
50.04%
12,247
31.01%
2203
5.58%
3960
Mail Total Circulation
-
297
147
444
39,490
5,597
14,164
19,761
-
-
-
Important: Please add 2% to insert quantities for spoilage Source: ABC & CVC Audit SPI Media Kit 6-3-9
Independently Audited By
10.03%
With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story destination resort hotel scheduled to open in 2008 by the Tulalip Tribe.
Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.
Sa n J u a n I s l a n d s S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!
Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.
The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age
25-45
18%
45-65
46%
65+
36%
Female
63%
Married
56%
Have Children at Home
15%
Own Home
80%
Average Household Income
Our circulation covers nearly 100% of the total households in this Northwest paradise.
$62,350
Average Discretionary Income
$1,310/mo
San Juan Island
The Islands’ Sounder
Journal of the San Juan Islands
The Sounder is based in Eastsound and primarily covers Orcas Island.
The Journal is based in Friday Harbor and primarily covers San Juan Island.
Average Age
25-45
11%
25-45
16%
45-65
58%
Average Age
45-65
51%
65+
31%
65+
31%
Female
72%
Female
67%
Married
68%
Married
71%
Have Children at Home
17%
Have Children at Home
21%
83%
Own Home
Own Home Average Household Income
$75,470
Average Discretionary Income
$1,219/mo
79%
Average Household Income
$77,548
Average Discretionary Income
$1,428/mo
Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:
Islands’ Sounder
Burlington
Mt. Vernon
Anacortes
Cascade Mall
Bellingham
Seattle
41%
42%
43%
39%
18%
11%
Islands’ Weekly
35%
42%
35%
28%
13%
12%
Journal of the San Juans
27%
29%
20%
28%
16%
8%
Source: Pulse Research 2007 SPI Media Kit 6-3-9
The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.
Orcas Island
Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.
Lopez Island
Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, craftspeople, musicians, farmers, fisherfolks, even a local winery and golf course.
Eastsound
Friday Harbor
Lopez Island
98245
98250
98261 2,281 400 2,681
6,794
135
221
1,925
6,794
1,379
3,438
1,977
Islands' Sounder
Source: ABC & CVC Audit
Independently Audited By
Important: Please add 2% to insert quantities for spoilage Some ZIP Codes in the San Juan Islands contain only Post Office Boxes. This is why we may distribute more copies to homes than there are addresses in a ZIP Code.
*Islands’ Weekly is distributed by mail only.
Total Circulation
Non Inserted Mail
Insert Total
CITY
ZIP
2009
Claritas 2008 Total Households
San Juan Islands Circulation
Islands' Weekly 2,627
200
2,427
1,927
250
250
Journal of the San Juan Islands 3,111
1,215
1,896
-
1,782
114
ZIP CODE TOTAL 8,419
1,815
6,604
2,062
2,253
2,289
Weekly Coverage 123.92%
97.20%
149.53%
65.53%
115.78%
Skagit Valley Herald -
-
-
-
-
-
We’ve got you covered!
322
-
322
23
224
75
Seattle Times (Weekday)
SPI Media Kit 6-3-9
4.74%
4.74%
1.67%
6.52%
3.79%
Seattle Times Coverage (Weekday)
Skagit Valley Herald Coverage
Chelan pie chart Chelan T h e W e n a t pie c hchart ee & Bellingham Business Journals Services
17.7% 17.7%
29.9% 29.9%
We’ve got you covered!
Services Government Government Wholesale & Retail Trade Wholesale Manufacturing & Retail Trade
16.8% 16.8%
A direct line to business owners and top management in two key Washington markets. 6.7% 6.7%
18.6% 18.6%
Manufacturing Agriculture
Agriculture Construction
5.2% 5.2%
5.1% 5.1%
Construction Other
Other
Bellingham Business Journal Demographics Whatcom pie chart Employment by Industry Whatcom pie chart| Whatcom County area 19% 19%
25% 25% 4% 4%
16% 16%
5% 5%
Total Employment Jobs Agriculture, Forestry, Fishing & Hunting
2,281
Services Wholesale Trade
Construction
7,376
Manufacturing
8,814
Wholesale Trade Construction
13% 13%
12% 5% 12% 5%
Agriculture, Forestry, Fishing & Hunting Agriculture, Forestry, Services Fishing & Hunting
Construction Manufacturing
Wholesale Trade
Manufacturing Retail Trade
3,044
Retail Trade
Retail Trade Government
10,505
Services
Government Other
29,37
Government (Includes Local, State, & Federal)
Other
Source: Covered Employment & Wage Data, Fourth Quarter 2006
55,718
14,009
Other
Washington State Employment Security Department
6,752
Wages | Whatcom County
Rates of Employment | Whatcom County area
Up to $30,000
33%
105,800
$30,000 - $40,000
12%
101,600
$40,000 - $50,000
10% 21%
2003
2004
2005
2006
2007
Labor Force
95,700
100,000
103,000
103,200
Total Employment
89,300
94,300
97,800
98,500
Total Unemployment
6,400
5,700
5,200
4,700
4,200
$50,000 - $75,000
Unemployment Rate
6.70%
5.70%
5.00%
4.60%
4.00%
$75,000 - $100,000
11%
More than $100,000
13%
Source: Washington State Employment Security Department, June 2007
Source: Washington State Employment Security Department
Wenatchee Business Journal Demographics Employment by Industry | Chelan County area Total Nonfarm Employment Jobs
Chelan pie chart
34,965
Services
10,417
Government
6,169
Wholesale & Retail Trade
5,842
Manufacturing
2,096
Agriculture
6,504
Construction
1,601
Other
Services
17.7%
29.9%
Manufacturing
6.7%
18.6%
Agriculture Construction
5.2%
5.1%
Other
Source: www.ccpd.com/demographics (Port of Chelan County)
40,000
Whatcom pie chart Wages | Chelan County area
Employment Growth | Chelan County
Est. Median Household Income 37,260
Est. Per Capita Income (2000)
19%
37,730
13%
34,190
4%
33,370
2001
5%
2002
2003
2004
2005
Source: www.ccpd.com/demographics (Port of Chelan County)
SPI Media Kit 6-3-9
5%
12%
Manufacturing Retail Trade Government
32,360
30,000
$25,332
Services
Construction
Source: 2006 Claritas, www.wenatchee.org
35,000
$43,368 Agriculture, Forestry, Fishing & Hunting
Average Annual wage 16% $30,786* Wholesale Trade 25% *Based on an averaging of the above-listed Employment Industry sectors
36,950
2006
The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.
Government Wholesale & Retail Trade
16.8%
2,336
Bellingham
Other
Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.
Northwest Navigator Military Demographics We’ve got you covered!
Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.
n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.
Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age
18 -29
21%
30-44
45%
45-65
24%
Female
51%
Married
66%
Have Children at Home
54%
Own Home
51%
Average Household Income Average Discretionary Income
$64,758 $1,149/mo
Northwest Navy Stats:
A $2.1 Billion Economic Impact
No other publication is distributed to 100% of base personnel and Navy housing. The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing. Source: Washington State Office of Financial Management and Pulse Research
SPI Media Kit 6-3-9
Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County) Employment (uniformed & civilian)
41,958
Annual Payroll
$1.558 billion
Military Retiree Pensions
$483.1 million
Health Care Paid to Private Providers
$50.2 million
Purchases of Local Goods & Services
$133.1 million
Net Direct Impact*
$2.125 billion
Photo credits: Navy Region Northwest
Kitsap County Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.
Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.
Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.
Northwest Navigator Circulation 20 09 We’ve got you covered!
KITSAP PENINSULA ZIP CODE
CITY
Circulation
98310
Bremerton
231
98311
Bremerton
120
98312
Bremerton
2,058
98314
Bremerton
1,280
98315
Silverdale
3,428
98337
Bremerton
261
98345
Keyport
320
98346
Kingston
190
98366
Port Orchard
162
98370
Poulsbo
135
98383
Silverdale
239
98528
Belfair
181
Insert Total
8,605
69
Total Circulation
8,674
WHIDBEY/EVERETT ZIP CODE
CITY
Circulation
98199
Seattle
200
98206
Everett
145
98207
Everett
945
98223
Arlington
360
98271
Marysville
950
98277
Oak Harbor
3,226
98278
Oak Harbor
3,490
Insert Total MAIL Total Circulation Grand Total
9,316 11 9,327
18,001
Important: Please add 2% to insert quantities for spoilage
Independently Audited By:
Source: ABC & CVC Audit SPI Media Kit 6-3-9
TARGETS A POWERFUL AUDIENCE
Reservists 2,399
Contractors 11,400
Civilians 15,655
Active Duty 26,100
Navy Family 42,341
Retirees 55,510
Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s We’ve got you covered!
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We’ve Got You Covered in the Pacific Northwest. C omplete listing of W ashington N ewspaper N etwork publications :
Business Journals
King County
MASON County
Bellingham Business Journal publishes Monthly Wenatchee Business Journal publishes Monthly
Auburn Reporter publishes Friday Bothell/Kenmore Reporter publishes Wednesday Capitol Hill Times* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Covington/Maple Valley Reporter publishes Friday Enumclaw Courier-Herald publishes Wednesday Federal Way Mirror publishes Wednesday & Saturday Issaquah/Sammamish Reporter publishes Friday Kent Reporter publishes Wednesday & Saturday Kirkland Reporter publishes Wednesday Madison Park Times* publishes Monthly Mercer Island Reporter publishes Wednesday North Seattle Herald-Outlook* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Queen Anne News/Magnolia News* publishes Wednesday Redmond Reporter publishes Friday Renton Reporter publishes Friday Russian World News* publishes Twice Monthly Shoreline/Lake Forest Park Enterprise* publishes Wednesday Snoqualmie Valley Record publishes Wednesday Snoqualmie Valley Living publishes Monthly South Seattle Beacon* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Sports Seoul USA* publishes Friday Vashon-Maury Island Beachcomber publishes Wednesday
Shelton-Mason County Journal* publishes Thursday
clallam County Forks Forum* publishes Wednesday Peninsula Daily News* publishes Sunday-Friday Sequim Gazette* publishes Wednesday Sequim This Week* publishes Wednesday
Island County Northwest Navigator - Whidbey/Everett publishes Friday Oh Magazine publishes bimonthly South Whidbey Record publishes Wednesday & Saturday Whidbey News-Times publishes Wednesday & Saturday Whidbey TMC Non-subscriber product for all of Whidbey Island, publishes Wednesday
Jefferson county Peninsula Daily News* publishes Sunday-Friday
Kitsap County Bainbridge Island Review publishes Friday Bremerton Patriot publishes Friday Central Kitsap Reporter publishes Friday Kingston Community News publishes Monthly North Kitsap Herald publishes Friday Northwest Navigator - Kitsap publishes Friday Port Orchard Independent publishes Friday
Pierce County Bonney Lake & Sumner Courier-Herald publishes Wednesday El Siete Dias* publishes Wednesday (also in King and Snohomish Counties) Fort Lewis Ranger* publishes Friday The Northwest Airlifter* publishes Thursday Tacoma Daily Index publishes Weekdays Weekly Volcano* publishes Thursday
San Juan County Islands’ Sounder publishes Wednesday Islands’ Weekly publishes Tuesday Journal of the San Juans publishes Wednesday
Snohomish County Arlington Times publishes Wednesday Edmonds Beacon* publishes Thursday Edmonds Enterprise* publishes Wednesday Lynnwood Mountlake Terrace Enterprise* publishes Wednesday Marysville Globe publishes Wednesday Mill Creek Enterprise* publishes Wednesday Mukilteo Beacon* publishes Wednesday
Nickel Publications Little Nickel publishes Weekly Nickel Ads publishes Weekly * Network Partner Newspapers
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