Newspaper Market Research
Our award winning print and online publications provide a competitive advantage to your business. Washington’s largest newspaper network, reaching over 2.2 million households. www.soundpublishing.com
SPI Media Kit 8-2-10
We are Washington State's largest newspaper network.
72 papers one call Get the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership. Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline. We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy! Get the service you deserve. Call today. Toll Free (888) 443-5815 SPI Media Kit 8-2-10
98.5% of households we deliver to said they read our newspapers regularly. Through telephone interviews with adult members of a random selection of households, the Circulation Verification Council reports that 100% of the households in the defined area read our newspapers regularly. CVC estimates that all the information has a minimum accuracy level of +/-2.5%.
Deliver your message right along with news that matters most‌ Local, Local News & Information. SPI Media Kit 8-2-10
Major Advertisers
Sound Publishing is a key media buy for major national and regional advertisers.
SPI Media Kit 8-2-10
S u b u r b a n N e w s p a p e r Te s t i m o n i a l s
Why major retailers and agencies choose our suburban newspapers. Community newspapers report 4th quarter results, continue to outperform industry “Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.
Chuck Chowins, Lowe’s “Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”
Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”
Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”
Rick Baranski, USSPI
Source: Suburban Newspapers of America SPI Media Kit 8-2-10
“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.”
King & Pierce County Publications
Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 332,700 combined circulation.
Snoqualmie Valley Record Wed. only
Mercer Island Reporter Wed. only Enumclaw Courier-Herald Wed. only
Covington Maple Valley Reporter Fri. only
Bonney Lake & Sumner Courier-Herald Wed. only
Redmond Reporter Fri. only
Kent Reporter Fri. only
Bothell Kenmore Reporter Fri. only
Auburn Reporter Fri. only SAMMAMISH
Kirkland Reporter Fri. only
Sammamish Reporter Fri. only
Bellevue Reporter Fri. only
Issaquah Reporter Fri. only
Renton Reporter Fri. only
Federal Way Mirror Wed. & Sat.
The signature mark of Sound Publishing newspapers is local, local, local. City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 8-2-10
D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s
Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online.
Our superior targeting gets you closer to your customers, from King County to the San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.
Saturate the marketplace – at a fraction of direct mail distribution cost. Our household saturation hovers between 45 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.
The largest newspaper circulation within our King County trade areas. With more than 332,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.
SPI Media Kit 8-2-10
AUDITED BY
King & Pierce Counties: Comparison of Newspaper Distribution
Sound Publishing newspapers are delivered to 71% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:
331,120 King & Pierce County households We’ve got you covered!
Seattle Times (Sunday) Seattle Times (Weekday)
147,558 82,164
Home Delivery vs. Single Copy
Source: March 2009 ABC Audit, Sound Publishing Press Counts
NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)
HOUSEHOLDS 71% 32% 15%
Percentages are based on a Total Occupied Household count of 465,747
• Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.
within our King & Pierce County trade area*.
The Sunday metro daily misses 68% of the total households in these prime King & Pierce County neighborhoods. Source: ABC Audit
* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.
SPI Media Kit 8-2-10
King County Demographics
Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes RANK
Zip Code
City Name
– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper
Average Household Income
Total Households
We’ve got you covered!
Seattle Times (Saturday)
1 98039
Medina
$222,644
1,146
813
427
2 98075
Sammamish
$181,206
6,143
6,089
1,775
3 98053
Redmond
$168,155
5,664
5,644
1,660
4 98040
Mercer Island
$155,045
9,366
3,442
3,251
5 98074
Sammamish
$149,768
7,921
7,929
2,261
6 98077
Woodinville
$143,254
4,485
797
1,278
7 98006
Bellevue
$128,999
14,005
11,025
4,087
8 98112
Seattle
$125,009
9,366
—
2,422
9 98029
Issaquah
$119,961
7,396
5,813
1,873
10 98019
Duvall
$117,381
3,535
—
601
11 98072
Woodinville
$116,625
7,947
487
2,050
12 98014
Carnation
$112,633
2,301
—
535
13 98004
Bellevue
$109,025
13,207
9,815
3,663
14 98027
Issaquah
$108,240
10,436
10,259
2,330
15 98052
Redmond
$107,652
22,893
17,688
4,384
16 98033
Kirkland
$103,774
14,966
12,894
3,469
17 98008
Bellevue
$103,270
9,215
6,996
2,249
18 98038
Maple Valley
$101,180
10,050
10,053
1,697
19 98045
North Bend
$100,936
5,294
4,567
931
20 98024
Fall City
$99,033
2,152
1,575
435
21 98177
Seattle
$98,665
7,334
—
2,610
22 98199
Seattle
$97,093
9,191
—
2,477
23 98136
Seattle
$96,413
6,746
—
1,568
24 98059
Renton
$92,942
12,056
7,044
2,193
25 98136
Seattle
$96,413
6,746
—
1,568
Source: Nielson, Inc., 2009 Average Household Incomes by Zip Code. Nielson updates begin not with the previous year’s estimates, but with data from the most recent decennial census.
We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 8-2-10
Sedro Wooley
98233
Burlington
98221
98283
Anacortes
Rockport
98257
98273
La Conner
Mount Vernon
98278
KING & PIERCE COUNTIES COMBINED
98274
Naval Air Station Whidbey Island
Mount Vernon
98277
Oak Harbor
Auburn Reporter
SKAGIT COUNTY SNOHOMISH COUNTY
Bellevue Reporter
ISLAND COUNTY 98239
98292 Stanwood
98282 Camano Island
Coupeville
Bonney Lake & Sumner Courier-Herald
Washington State Ferries Bridge
Bothell/Kenmore Reporter
98223
Darrington
Covington/Maple Valley Reporter
WASHINGTON Enumclaw Courier-Herald
98271
98253
98252
Marysville
Greenbank
Snohomish
98270
Federal Way Mirror
Marysville
98249
98260
Freeland
98339
98236
Chimacum
Lake Stevens
104
Snohomish
Mercer Island Reporter
Everett
98026 98087
Redmond Reporter
Edmonds Lynnwood
98012
98037
Kingston
98043
98177 98133
Suquammish
98383
3
305
98345 Keyport
Bremerton
Bainbridge Island
98310
Bremerton
98337
Seattle 98108 98136 98106
Bremerton
98366
Seattle
Port Orchard
Seattle
98146 98168 Seattle
Port Orchard
Seattle
98166 98148
98070
Seattle
Vashon Island
98359 Olalla
Seattle
98394
Gig Harbor
98422 Tacoma
98407 98333
98466
98351
Tacoma
98487
Longbranch
Tacoma
98303
98075
Sammamish
98029
98059
98388
Steilacoom
98498
AUDITED BY
Lakewood
98433 Ft. Lewis
98418 98409 98404 Tacoma 98408 Tacoma 98443 98371 Tacoma
98499
Lakewood
98438 McChord AFB
Tacoma
98444 Tacoma
98446
Puyallup
98188
98055
Seattle
Puyallup
98065
Snoqualmie
Issaquah
98030 Kent
North Bend
Renton
90
98038
Maple Valley
Kent
Kent
98045
98058
Renton
98031 98042
98051
Kent
Ravensdale
98010 98002 Auburn
Black Diamond
98092 Auburn
98047
98022
Pacific
Enumclaw
98390 Sumner
98372 Puyallup
KING COUNTY
98391
98448 98373 Tacoma
Tacoma
Fall City
98027
Renton
98057
Federal Way
Tacoma
Tacoma
98024
Issaquah
Auburn
98406 98403 98421 98405 98402Tacoma 98424 98354 98465 Milton
Fox Island
Anderson Island
98074
Renton
405
Seattle
98003
Tacoma
Tacoma
98349
Lakebay
Federal Way
98014
Carnation
Sammamish
98001
98023
98335
Vaughn
98053
Redmond
98056
98178
98032
5
Baring
Redmond
Bellevue
Seattle
Gig Harbor
98224
98052
Kirkland
98198
98332
98329
98019 Vashon-Maury Island Beachcomber Duvall
98077
Woodinville
98034
98118
Gold Bar
Monroe
Snoqualmie Valley Living
KING COUNTY
Renton
16
Gig Harbor
98072
Woodinville
98117 98103 98115 98107 98033 98105 Kirkland 98199 98119 98102 98005 98004 98008 Bellevue Bellevue 98121 98109 98112 98039 Bellevue Medina 98101 98122 98104 98007 98144 98116 98126 Bellevue 98040 Seattle 98134 Seattle Mercer 98006 Island
98110
98311
98367
Bothell
Seattle
Bremerton
98312
98011
Kenmore
98125
Silverdale
Bremerton
98028
Seattle
Seattle
98315 Bangor
SNOHOMISH COUNTY
Bothell
98155
Seattle
98251
98272
98021
Mountlake Terrace
98370 98392
Renton Reporter
98036
Edmonds
98342
Snohomish
Lynnwood
98020
Poulsbo
98296
Bothell
Lynnwood
98346
98294 Sultan
98208
Everett
Hansville
Kirkland Reporter
98290
98203
98275 98204 Mukilteo
98340
Port Ludlow
Kent Reporter
Everett
Everett
98365
Issaquah/Sammamish Reporter
98205
Naval Station Everett
Everett
Clinton
Puget Sound
98258
98201 98206 98207
Langley
Port Hadlock
98325
98241
Arlington
5
Bonney Lake
PIERCE COUNTY
98374 Puyallup
98375 Puyallup
98321 Buckley
98433 Tacoma
Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841 PIERCE COUNTY Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com
THURSTON COUNTY SPI Media Kit 8-2-10
North King County Demographics
Our North King County readers earn household incomes 48% higher than Seattle’s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Nielson, Inc.)
Mercer Island Reporter Average Age
Snoqualmie Valley Record
25-45
28%
45-65
45%
65+
16%
Average Age
25-45
40%
45-65
50%
65+
6%
Female
72%
Female
65%
Married
73%
Married
85%
Have Children at Home
51%
Have Children at Home
52%
Own Home
83%
Own Home
91%
Average Household Income
$102,447
Average Discretionary Income
$2,485/mo
$96,200
Average Discretionary Income
$1,741/mo
Redmond Reporter
Bellevue Reporter Average Age
Average Household Income
25-45
22%
45-65
50%
65+
24%
Average Age
25-45
37%
45-65
47%
65+
15%
Female
69%
Female
75%
Married
71%
Married
75%
Have Children at Home
35%
Have Children at Home
42%
Own Home
88%
Own Home
83%
Average Household Income
$85,528
Average Discretionary Income
$1,873/mo
Bothell-Kenmore Reporter Average Age
Average Household Income
$90,640
Average Discretionary Income
$1,826/mo
Kirkland Reporter
25-45
33%
45-65
57%
65+
10%
Average Age
25-45
28%
45-65
58%
65+
11%
Female
72%
Female
76%
Married
80%
Married
72%
Have Children at Home
43%
Have Children at Home
35%
Own Home
83%
Own Home
91%
Average Household Income Average Discretionary Income Source: Pulse Research 2008 SPI Media Kit 8-2-10
$84,057 $1,571/mo
Average Household Income Average Discretionary Income
$90,660 $1,695/mo
CITY
215,891
39,248
Nielsen 2010 Bellevue Estimated Reporter Households
Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zip
Total Circulation
ZIP
SPI Media Kit 8-2-10
21,662
Bothell/ Kenmore Reporter
more
35%
29,728
3,442
Mercer Island Reporter
24,635
Redmond Reporter
13,875
Snoqualmie Valley Record
158,637
ZIP CODE TOTAL
Seattle Times Coverage (Sunday)
73.48% 82,927
73.20%
17.46%
98.51%
100%
5.60%
100%
91.05%
76.96%
86.19%
37.03%
70.63%
77.46%
87.38%
74.77%
84.56%
96.91%
54.14%
72.45%
90.66%
67.21%
75.53%
40.58%
78.92%
68.19%
75.97%
Weekly Coverage
38.41%
Seattle Times Coverage (Sunday)
Capture a market missed by the Metro Dailies.
We offer over 35% greater penetration in North King County!
26,047
Issaquah/ Kirkland Sammamish Reporter Reporter
The Issaquah Reporter and The Sammamish Reporter
Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.
The Issaquah/ Sammamish Reporter Average Age
25-45
49%
45-65
39%
65+
10%
Female
61%
Married
77%
Have Children at Home
51%
Own Home
85%
Average Household Income
We deliver to 93% of the homes in these wealthy Seattle suburbs – nearly twice that of the metro daily.
$115,170
Source: Pulse Research 2008
Issaquah & Sammamish Circulation
Claritas 2010 Estimated Households
Issaquah/ Sammamish Reporter
Weekly Coverage
Seattle Times Sunday Coverage
Seattle Times Sunday Coverage
CITY
98027
Issaquah
10,586
9,875
93.28%
4,136
39.07%
98029
Issaquah
7,774
5,813
74.77%
3,107
39.97%
98074
Sammamish
7,877
7,929
100%
3,895
49.45%
98075
Sammamish
6,181
6,089
98.51%
2,802
45.33%
32,418
29,706
91.63%
13,940
43%
-
22
32,418
29,728
Non Inserted Mail Total Circulation
91.70%
13,940
43%
Independently Audited By:
Source: ABC & CVC Audit SPI Media Kit 8-2-10
Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.
Sammamish
ZIP
Insert Total
Issaquah
Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.
South King County Demographics
Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter
Kent Reporter
Average Age
Average Age
25-45
36%
25-45
26%
45-65 65+
52%
45-65
55%
12%
65+
16%
Female
71%
Female
65%
Married
87%
Married
76%
Have Children at Home
54%
Have Children at Home
31%
93%
Own Home
Own Home Average Household Income
$86,622
Average Discretionary Income
$1,374/mo
$75,446
Average Discretionary Income
$1,331/mo
Auburn Reporter
Renton Reporter Average Age
84%
Average Household Income
25-45
32%
45-65
49%
65+
18%
Average Age
25-45
31%
45-65
55%
65+
14%
Female
72%
Female
73%
Married
75%
Married
76%
Have Children at Home
36%
Have Children at Home
38%
Own Home
82%
Own Home
76%
Average Household Income
$76,433
Average Discretionary Income
$1,622/mo
Federal Way Mirror Average Age
25-45
29%
45-65
49%
65+
18%
Female
66%
Married
79%
Have Children at Home
33%
Own Home Average Household Income Average Discretionary Income
Source: Pulse Research 2008
SPI Media Kit 8-2-10
86% $78,284 $1,394/mo
Average Household Income Average Discretionary Income
$72,535 $1,421/mo
CITY
24,738
18,880
Bonney Lake & Sumner CourierHerald
13,116
Enumclaw CourierHerald
30,235
Federal Way Mirror
27,650
Kent Reporter
24,184
30,035
Maple Renton Valley & Reporter Covington Reporter
3,645
VashonMaury Island Beachcomber
172,483
ZIP CODE TOTAL
67.66%
87.08% 86.02% 13.84% 67.43%
90.33% 75.98% 52.19% 100% 96.02% 68.38% 51.60% 66.70% 64.11% 97.85% 89.76% 77.21% 100% 48.55% 61.70% 79.46% 57.10% 53.46% 75.12% 78.63% 23.23% 74.85% 92.28%
Weekly Coverage
64,631
Seattle Times Coverage (Sunday)
25.35%
Seattle Times Coverage (Sunday)
14,046
Tacoma NewsTribune Coverage (Sunday)
5.51%
Tacoma NewsTribune Coverage (Sunday)
more
36%
Capture a market missed by the Metro Dailies.
Sound offers over 36% greater penetration in South King County than the Daily Metros combined!
254,924
Nielsen 2010 Auburn Estimated Reporter Households
Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 27, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zip
Total Circulation
ZIP
SPI Media Kit 8-2-10
Federal Way Shopping Patterns & Demographics
Get complete coverage of one of Washington’s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.
Federal Way Mirror Average Age
25-45
29%
45-65
49%
65+
18%
Where Federal Way Readers Shop Percentage of readers who have shopped in each area in the last 30 days:
Female
66%
Westfield -Southcenter Mall
38%
Married
79%
Celebration Plaza
31%
Have Children at Home
33%
Seatac Village
26%
Own Home
86%
Tacoma Mall
26%
$78,284
Kent Station
23%
Gateway Center
20%
Seattle
15%
Average Household Income Average Discretionary Income
$1,394/mo
Source: Pulse Research 2008
Federal Way Circulation
The Mirror delivers twice as many homes in Federal Way zip codes than any daily. Nielson 2010 Estimated Households
Federal Way Mirror
Weekly Coverage
Tacoma NewsTribune Weekday
NewsTribune Weekday Coverage
Seattle Times Weekday
Seattle Times Weekday Coverage
Seattle Times Sunday
Seattle Times Sunday Coverage
ZIP
CITY
98001
Auburn
10,709
6,255
58.41%
733
6.84%
1,306
735
2,483
23.19%
98003
Federal Way
17,046
8,897
52.19%
984
5.77%
2,090
1,186
4,216
24.73%
98023
Federal Way
16,899
11,555
68.38%
1,142
6.76%
1,966
924
4,043
23.92%
98032
Kent
13,081
1,080
8.26%
389
2.97%
1,912
1,176
3,562
27.23%
98198
Seattle
13,071
1,269
9.71%
270
2.07%
2,149
1,177
4,316
33.02%
98422
Tacoma
8,337
1,154
13.84%
1,504
18.04%
440
265
936
11.23%
79,143
30,210
38.17%
5,022
6.35%
9,863
5,463
19,556
24.71%
-
25
-
-
-
79,143
30,235
9,863
19,556
19,556
Insert Total Non Inserted Mail Total Circulation
38.20%
*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage
SPI Media Kit 8-2-10
5,022
6.35%
24.71%
Independently Audited By:
Source: ABC & CVC Audit
Bonney Lake and Enumclaw Demographics
Reach over 55% more of Bonney Lake & Enumclaw’s high-income, commuter households with Sound Publishing than all of the Metro Dailies combined. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 85% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 30% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!
Enumclaw Courier-Herald Demographics
Bonney Lake & Sumner Courier-Herald Demographics
Ages 18 to 64
56%
Ages 18 to 64
64%
Married
68%
Married
60%
Children At Home
39%
Children At Home
36%
Own Home
83%
Own Home
85%
College Education
52%
College Education
52%
Average Household Income
$52,554
Income over $75k
Average Household Income
10%
$60,282
Income over $75k
19%
Enumclaw
The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation
ZIP
CITY
Nielson 2010 Bonney Lake Estimated & Sumner Enumclaw Households Courier-Herald Courier-Herald
Seattle/ SOUND Tacoma SOUND TOTAL Combined TOTAL Coverage Coverage
Seattle/ Tacoma Combined Coverage
31.32%
594
29.95%
98010 Black Diamond
1,983
621
98022 Enumclaw
8,401
8,067
8,067 96.02%
2,562
30.50%
98321 Buckley
5,991
3,355
4,484
74.85%
1,349
22.52%
239 92.28%
44
16.99%
1,683
38.07%
4,788
29.68%
11,020
29.63%
98323 Carbonado 98390 Sumner 98391 Bonney Lake Insert Total
259
239
4,421
3,850
16,134
13,878
Insert Total
37,189
18,857
12,282
23
160
183
18,880
12,442
Non Inserted Mail Total Circulation
1,129
621
37,189
3,850
87.08%
13,878 86.02% 31,139
31,322 84.22%
0 11,020
29.63%
*Partial distribution in Auburn Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage. Source: Nielson 2010 for total households, ABC Audit 12/09 for Tacoma News Tribune and 3/09 for Seattle Times.
SPI Media Kit 8-2-10
Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.
Bonney Lake
Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.
Vashon Island Shopping Patterns & Demographics
Target a powerful market the dailies miss. The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.
Where Vashon Readers Shop
Vashon-Maury Island Beachcomber Average Age
Percentage of readers who have shopped in each area in the last 30 days:
25-45
16%
45-65
39%
65+
44%
Female
74%
Married
63%
Have Children at Home
22%
Own Home
90%
Average Household Income
28%
West Seattle
31%
Westfield-Southcenter Mall
30%
Tacoma
15%
Tacoma Mall
26%
Education Levels
$79,520
Average Discretionary Income
Seattle
High School
$1,450/mo
Source: Pulse Research 2006
Our paid circulation reaches more than 8 out of 10 homes on rural Vashon Island.
6%
Some College
14%
College Degree
21%
Post-Graduate
47%
Income Levels Up to $30,000
11%
$30,000 - $40,000
10%
$40,000 - $50,000
11%
$50,000 - $75,000
24%
$75,000 - $100,000
17%
More than $100,000
27%
Vashon Island Circulation
Total Beachcomber Households Circulation
Zip Code City
98070
4,553
3,420
-
225
Total Circulation
4,553
3,645
Vashon
Sound Publishing Coverage
75.12%
Tacoma NewsSeattle Seattle News- Tribune Times Times Tribune Sunday Sunday Sunday Sunday Coverage Coverage Coverage
198
4.35%
80.06%
198
1,467 32.22% -
4.35%
1,467 32.22%
Independently Audited By:
Important: Please add 2% to insert quantities for spoilage SPI Media Kit 8-2-10
Source: ABC & CVC Audit
y
5
We’ve got you covered!
98297
Orcas Island
98245 98243
98279 98280
SAN JUAN COUNTY
98286
98250
San Juan Island
Journal of the San Juan Concrete Islands
98261 Friday Harbor Lopez Island
Published Wednesday
Islands’ Sounder Published Wednesday
San Juan County Skagit County 98277
Naval Air Station Whidbey Island
Northwest NavigatorWhidbey
Island County
Published Friday
Camano Island
98239
Langley
98249
98260
Published Wednesday & Saturday
Whidbey TMC
Naval Station Everett
98236
Puget Sound
Non-subscriber product for north Whidbey Island
Published Wednesday
Everett
KITSAP COUNTY
98340
North Kitsap Herald
98346
Kingston
Jefferson County
98342
Kingston Community News Published Monthly
King County Bremerton Patriot/ Central Kitsap Reporter
98345 98383
98110 98311
Bainbridge Island
Published Friday
Seattle
98310
Bremerton
98380
Kitsap County
98312
Port Orchard Independent Mercer Island
98337
Port Orchard 98366
Published Friday
Northwest NavigatorKitsap/Everett Published Friday
98367 98528
98359
Gig Harbor
Vashon Island 98070
AUDITED BY
Circulation audits are verified by the Circulation Verification Council
SPI Media Kit 8-2-10
In
Published Friday
98315
Silverdale
98294
Bainbridge Island Review Published Friday
Poulsbo 98370 Bangor 98392
9
SouthCounty Whidbey Record Snohomish Published Wednesday & Saturday
98253
101
Darring
Whidbey News-Times
5
Whidbey Island
Clallam County
Published Tuesday
ISLAND COUNTY
Oak Harbor
Strait of Juan de Fuca
Islands’ Weekly
Tacoma
Pierce County
982
Kitsap County Circulation Growth
Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…
• County households have increased 5%
• Sound Publishing’s Kitsap County circulation has increased 22.5%
• The Kitsap Sun’s circulation has decreased 27%
2009-2010 County Households and Distribution County households: 91,039 95,000 90,000
86,698
85,000 80,000
Sound Publishing Inc. circulation in Kitsap County reaches 75,999 households
75,000 70,000 65,000
62,018
60,000 55,000 50,000 45,000 40,000 35,000
32,870
Kitsap Sun weekday circulation 24,005
30,000 25,000
2001
2002
2003
2004
2005
2006
2009
2010
Independently Audited By:
The Kitsap Sun is now reaching only 30% of the homes in Kitsap County on Sunday and only 26% midweek! Source: ABC & CVC Audit
Can you afford to miss OVER HALF of the homes in the county?
Reach 83% of homes in Kitsap County with Sound Publishing! Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies. SPI Media Kit 8-2-10
Kitsap County Shopping Patterns
Reach 84% of Kitsap County households with Sound Publishing. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.
Kitsap readers have a total discretionary income of more than $96 million each month. Discretionary Income Average Discretionary Income
Percentage of Shopping Dollars Spent Outside the Area
Bainbridge Island
Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.
Bremerton
Bainbridge Island Review
$1,670/mo
31%
North Kitsap Herald
$1,170/mo
29%
Central Kitsap Reporter
$1,260/mo
25%
Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.
Port Orchard Independent
$1,175/mo
28%
Central Kitsap
Bremerton Patriot
$ 910/mo
24%
NW Navigator-Kitsap
$1,240/mo
24%
Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.
North Kitsap
Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days: Silverdale
Seattle
Tacoma
Bainbridge Island Review
51%
35%
1%
North Kitsap Herald
50%
11%
3%
45%
12%
7%
71%
7%
6%
Bremerton Patriot Central Kitsap Reporter Port Orchard Independent NW Navigator-Kitsap
Source: Pulse Research
SPI Media Kit 8-2-10
} Combo buy
North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.
Port Orchard
47%
7%
16%
Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.
34%
6%
20%
Military
Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.
Kitsap County Demographics
Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age
Port Orchard Independent
25-45
12%
45-65
54%
65+
31%
Female
69%
Married Have Children at Home Own Home Average Household Income Average Discretionary Income
25-45
19%
45-65
50%
65+
29%
Female
67%
72%
Married
69%
31%
Have Children at Home
24%
82%
Own Home
82%
$96,790
Average Household Income
$58,000
$1,676/mo
Average Discretionary Income
$1,177/mo
Bremerton Patriot
North Kitsap Herald Average Age
Average Age
25-45
13%
45-65
51%
65+
36%
Average Age
25-45
27%
45-65
43%
65+
28%
Female
79%
Female
67%
Married
67%
Married
56%
Have Children at Home
22%
Have Children at Home
22%
Own Home
87%
Own Home
71%
Average Household Income
$65,625
Average Discretionary Income
$1,170/mo
$53,775
Average Discretionary Income
$909/mo
Northwest NavigatorKitsap/Everett
Central Kitsap Reporter Average Age
Average Household Income
Kitsap County
25-45
57%
44%
45-65
27%
34%
65+
25-45
22%
45-65 65+
Average Age
9%
Female
65%
Female
45%
Married
77%
Married
55%
Have Children at Home
30%
Have Children at Home
51%
Own Home
83%
Own Home
Average Household Income Average Discretionary Income
Source: Pulse Research
SPI Media Kit 8-2-10
$62,000 $1,258/mo
Average Household Income Average Discretionary Income
46% $71,630 $1,239/mo
Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.
CITY
4,237
12,358
18,010
12,768
North Kitsap Herald
10,417
Northwest Navigator Kitsap/ Everett
18,209
Port Orchard Independent
75,999
ZIP CODE TOTAL
Kitsap Sun (Sunday)
82.90% 26,860
82.65%
85.11% 66.59% 79.57% 75.70% 81.49% 48.74% 79.65% 59.40%
Military 80.34% 60.81% 35.77% 106.81%
77.23% 82.50% 89.80% Military
Military
47.75%
Weekly Coverage
29.30%
Kitsap Sun Coverage (Sunday)
12,371
Seattle Times (Sunday)
13.49%
Seattle Times Coverage (Sunday)
1,426
Tacoma NewsTribune (Sunday)
1.56%
Tacoma NewsTribune Coverage (Sunday)
more
39%
Capture a market missed by the Metro Dailies.
Sound offers nearly 39% greater penetration in Kitsap County than the Daily Metros combined!
91,673
Central Kitsap Reporter
Combo Buy
Nielsen 2010 Bainbridge Bremerton Estimated Island Patriot Households Review
Important: Please add 2% to delivery quantity for spoilage. Note: Coverages marked Military include Military publications distributed to Military facility populations and households not tracked by Nielson or the USPS. Source for Total Households: Nielson 2009 Estimated Households. Nielson data is used in all ABC audits. Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
Total Circulation
ZIP
SPI Media Kit 8-2-10
Whidbey Island Shopping Patterns & Demographics
Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age
25-45
15%
45-65
45%
65+
39%
Female
61%
Married
71%
Have Children at Home
19%
Own Home
77%
Average Household Income
About a third of Whidbey Island shopping dollars go “off Island.”
$63,100
Average Discretionary Income
$1,260/mo
Northwest Navigator-Whidbey Average Age
25-45
63%
South Whidbey Record
45-65
19%
Average Age
65+
25-45
10%
12%
45-65
49%
Female
61%
65+
40%
Married
83%
Female
68%
Have Children at Home
58%
Married
74%
Own Home
55%
Have Children at Home
16%
Average Household Income
Own Home
$52,430
Average Discretionary Income
91%
Average Household Income
$1,046/mo
Average Discretionary Income
$75,600 $1,625/mo
North Whidbey
Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.
South Whidbey
Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall
Burlington
Bellingham
Alderwood Mall
Everett
South Whidbey Record
6%
9%
4%
46%
21%
Whidbey News-Times
50%
42%
12%
17%
6%
NW Navigator-Whidbey
55%
38%
13%
16%
4%
Source: Pulse Research
SPI Media Kit 8-2-10
Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.
Military
Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.
CITY
7,006
4,365
South Whidbey Record
6,549
Whidbey NewsTimes
17,920
ZIP CODE TOTAL
69.85%
Weekly Coverage
6,855
Whidbey North TMC
24,775
Paid+TMC Circulation
96.57%
95.14%
Military
94.32%
79.21%
62.77%
57.36%
85.25%
37.94%
Paid+TMC Coverage
947
Everett Herald (Sunday)
Capture a market missed by the Metro Dailies.
25,654
Nielsen 2010 Northwest Estimated Navigator Households Whidbey
4,777
Seattle Times (Sunday)
18.62%
Seattle Times Coverage (Sunday)
Source: ABC & CVC Audit
Independently Audited By
3.69%
Everett Herald Coverage (Sunday)
Sound offers over 74% greater penetration in Island County than the Daily Metros combined!
Add 2% to delivery quantity for spoilage. Note: Coverages marked Military include official Military publications distributed to Military facilities not tracked by Claritas or the USPS. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zip
more
74%
Total Circulation
ZIP
SPI Media Kit 8-2-10
The Marysville Globe & Arlington Times Newspapers
The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.
Marysville Globe Average Age
25-45
38%
45-65
50%
65+
8%
Female
78%
Married
77%
Have Children at Home
51%
Own Home
74%
Average Household Income
$66,789
Average Discretionary Income
$1,314/mo
The Arlington Times can deliver your advertising message to local consumers. With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.
Arlington Times Average Age
25-45
41%
45-65
42%
65+
13%
Female
70%
Married
78%
Have Children at Home
44%
Own Home
78%
Average Household Income
Marysville
$68,154
Average Discretionary Income
$1,362/mo
Source: Pulse Research 2008
Marysville & Arlington Circulation
ZIP
CITY
Arlington Times
Marysville Globe
ZIP CODE TOTAL
Weekly Coverage
Everett Herald Sunday
Coverage
Seattle Times Weekday
Coverage
Seattle Times Sunday
Coverage
100% distribution every 2nd Wednesday of the month!
98223
Arlington
15,678
5,475
-
5,475
34.92%
4,180
26.66%
499
3.18%
1,009
6.44%
98270
Marysville
15,607
-
9,241
9,241
59.21%
4,612
29.55%
622
3.99%
1,055
6.76%
98271
Marysville
9,513
-
5,167
5,167
54.32%
2,808
29.52%
537
5.64%
1,306
13.73%
40,798
5,475
14,408
19,883
48.74%
11,600
28.43%
1658
4.06%
3370
8.26%
49.66%
11,600
28.43%
1,658
4.06%
3370
Insert Total Non Inserted Mail Total Circulation
Nielsen 2010 Estimated Households
-
253
126
379
40,798
5,728
14,534
20,262
-
-
Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zips SPI Media Kit 8-2-10
8.26%
With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.
Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.
San Juan Islands Shopping Patterns & Demographics
Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.
The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age
25-45
18%
45-65
46%
65+
36%
Female
63%
Married
56%
Have Children at Home
15%
Own Home
80%
Average Household Income
Our circulation covers nearly 100% of the total households in this Northwest paradise.
$62,350
Average Discretionary Income
$1,310/mo
The Islands’ Sounder
Journal of the San Juan Islands
The Sounder is based in Eastsound and primarily covers Orcas Island.
The Journal is based in Friday Harbor and primarily covers San Juan Island.
Average Age
25-45
11%
25-45
16%
45-65
58%
Average Age
45-65
51%
65+
31%
65+
31%
Female
72%
Female
67%
Married
68%
Married
71%
Have Children at Home
17%
Have Children at Home
21%
83%
Own Home
Own Home Average Household Income
$75,470
Average Discretionary Income
$1,219/mo
79%
Average Household Income
$77,548
Average Discretionary Income
$1,428/mo
Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:
Islands’ Sounder
Burlington
Mt. Vernon
Anacortes
Cascade Mall
Bellingham
Seattle
41%
42%
43%
39%
18%
11%
Islands’ Weekly
35%
42%
35%
28%
13%
12%
Journal of the San Juans
27%
29%
20%
28%
16%
8%
Source: Pulse Research 2007 SPI Media Kit 8-2-10
San Juan Island The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.
Orcas Island
Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.
Lopez Island
Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, crafts people, musicians, farmers, fisherfolks, even a local winery and golf course.
CITY
Source: ABC & CVC Audit
Independently Audited By
Total Circulation
ZIP
SPI Media Kit 8-2-10
2,180
Islands' Weekly
3,004
Journal of the San Juan Islands
7,555
ZIP CODE TOTAL
100%
88.87%
100%
56.35%
100%
Weekly Coverage
267
Seattle Times Coverage (Weekday)
3.92%
Seattle Times Coverage (Weekday)
Capture a market missed by the Seattle Times.
Sound offers over 96% greater penetration in San Juan County than the Daily Metros combined!
2,371
Islands' Sounder
*Islands’ Weekly is distributed by mail only. Important: Please add 2% to insert quantities for spoilage Some ZIP Codes in the San Juan Islands contain only Post Office Boxes. This is why we may distribute more copies to homes than there are addresses in a ZIP Code. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009.
more
96%
6,818
Nielsen 2010 Estimated Households
Chelan pie chart
T h e W e nChelan a t c h pie e e chart & Bellingham Business Journals Services
17.7% 17.7%
29.9% 29.9%
Services Government Government Wholesale & Retail Trade Wholesale Manufacturing & Retail Trade
16.8% 16.8%
A direct line to business owners and top management in two key Washington markets. 6.7% 6.7%
18.6% 18.6%
Manufacturing Agriculture
Agriculture Construction
5.2% 5.2%
5.1% 5.1%
Construction Other
Other
Bellingham Business Journal Demographics Whatcom pie chart Whatcom pie chart | Whatcom County area Employment by Industry 19% 19%
25% 25% 4% 4%
16% 16%
5% 5%
Total Employment Jobs Agriculture, Forestry, Fishing & Hunting
2,281
Services Wholesale Trade
Construction
7,376
Manufacturing
8,814
Wholesale Trade Construction
13% 13%
12% 5% 12% 5%
Agriculture, Forestry, Fishing & Hunting Agriculture, Forestry, Services Fishing & Hunting
Construction Manufacturing
Wholesale Trade
Manufacturing Retail Trade
3,044
Retail Trade
Retail Trade Government
10,505
Services
Government Other
29,37
Government (Includes Local, State, & Federal)
Other
Source: Covered Employment & Wage Data, Fourth Quarter 2006
55,718
14,009
Other
Washington State Employment Security Department
6,752
Wages | Whatcom County
Rates of Employment | Whatcom County area
Up to $30,000
33%
105,800
$30,000 - $40,000
12%
2003
2004
2005
2006
2007
Labor Force
95,700
100,000
103,000
103,200
Total Employment
89,300
94,300
97,800
98,500
101,600
$40,000 - $50,000
10%
Total Unemployment
6,400
5,700
5,200
4,700
4,200
$50,000 - $75,000
21%
Unemployment Rate
6.70%
5.70%
5.00%
4.60%
4.00%
$75,000 - $100,000
11%
More than $100,000
13%
Source: Washington State Employment Security Department, June 2007
Source: Washington State Employment Security Department
Wenatchee Business Journal Demographics Employment by Industry | Chelan County area Chelan pie chart Total Nonfarm Employment Jobs
34,965
Services
10,417
Government
6,169
Wholesale & Retail Trade
5,842
Manufacturing
2,096
Agriculture
6,504
Construction
1,601
Other
2,336
Services
17.7%
29.9%
Government Wholesale & Retail Trade
16.8%
Manufacturing
6.7%
18.6%
Agriculture Construction
5.2%
5.1%
Other
Source: www.ccpd.com/demographics (Port of Chelan County)
40,000
Whatcom pie chart
Wages | Chelan County area
Employment Growth | Chelan County
Est. Median Household Income 37,260
Est. Per Capita Income (2000)
19%
37,730
Average Annual wage
36,950
16%
34,190
4% 5%
2002
2003
2004
2005
Source: www.ccpd.com/demographics (Port of Chelan County)
SPI Media Kit 8-2-10
5%
12%
Manufacturing Retail Trade Government
32,360
2001
$30,786* Wholesale Trade Construction
13%
33,370
30,000
$25,332
Services
25% *Based on an averaging of the above-listed Employment Industry sectors Source: 2006 Nielson, www.wenatchee.org
35,000
$43,368 Agriculture, Forestry, Fishing & Hunting
2006
Other
Bellingham The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.
Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.
Northwest Navigator Military Demographics
Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.
n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.
Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age
18 -29
21%
30-44
45%
45-65
24%
Female
51%
Married
66%
Have Children at Home
54%
Own Home
51%
Average Household Income Average Discretionary Income
$64,758 $1,149/mo
Northwest Navy Stats:
A $2.1 Billion Economic Impact
No other publication is distributed to 100% of base personnel and Navy housing. The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing.
Source: Washington State Office of Financial Management and Pulse Research
SPI Media Kit 8-2-10
Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County) Employment (uniformed & civilian)
Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.
Kitsap County 41,958
Annual Payroll
$1.558 billion
Military Retiree Pensions
$483.1 million
Health Care Paid to Private Providers
Photo credits: Navy Region Northwest
$50.2 million
Purchases of Local Goods & Services
$133.1 million
Net Direct Impact*
$2.125 billion
Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.
Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.
Northwest Navigator Circulation 2010
KITSAP & EVERETT NAVAL BASES ZIP
CITY
98110
Bainbridge Island
98199
Seattle
134
98207
Everett
895
75
98271
Marysville
835
98310
Bremerton
178
98311
Bremerton
135
98312
Bremerton
1,947
98314
Bremerton
1,280
98315
Silverdale
3,290
98337
Bremerton
251
98345
Keyport
320
98346
Kingston
190
98366
Port Orchard
172
98367
Port Orchard
61
98370
Poulsbo
135
98383
Silverdale
236
98524
Allyn
98528
Belfair
Insert Total
TARGETS A POWERFUL AUDIENCE
Reservists 2,399
Contractors 11,400
Civilians 15,655
Active Duty 26,100
Navy Family 42,341
Retirees 55,510
65 176 10,375
42
Total Circulation
10,417
WHIDBEY AIR STATION ZIP
CITY
98223
Arlington
50
98239
Coupeville
171
98277
Oak Harbor
3,519
98278
Oak Harbor
3,259
Insert Total Non Inserted Mail
6,999 7
Total Circulation
7,006
Grand Total
17,423
Important: Please add 2% to insert quantities for spoilage
Independently Audited By:
Source: ABC & CVC Audit SPI Media Kit 8-2-10
US NAVY PHOTO CREDITS
Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s
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SPI Media Kit 8-2-10
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We've got you covered in the Pacific Northwest. C omplete listing of W as h ington N ewspaper N etwork p u blications :
Business Journals Bellingham Business Journal
PH: (360) 647-8805 n Tabloid n Monthly Reserve space on Thursday, two weeks prior to publishing date. Publishes 1st Monday of the month. www.BBJToday.com
Wenatchee Business Journal
PH: (509) 663-6730 n Tabloid n Monthly Reserve space on Thursday, two weeks prior to publishing date. Publishes 1st Monday of the month. www.WBJToday.com
clallam/Jefferson County Forks Forum*
publishes Thursday
Peninsula Daily News*
publishes Sunday-Friday
Sequim Gazette*
publishes Wednesday
Sequim This Week*
publishes Wednesday
KING & PIERCE COUNTY Auburn Reporter
PH: (253) 833-0218 n Tabloid n Fri www.Auburn-Reporter.com
Bellevue Reporter
PH: (425) 453-4270 n Tabloid n Fri www.BellevueReporter.com
Bonney Lake & Sumner Courier-Herald PH: (253) 862-7719 n Tabloid n Wed www.BLSCourierHerald.com
Bothell/Kenmore Reporter
PH: (425) 483-3732 n Tabloid n Fri www.Bothell-Reporter.com
Capitol Hill Times*
publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Maple Valley & Covington Reporter PH: (425) 432-1209 n Tabloid n Fri www.CovingtonReporter.com www.MapleValleyReporter.com
El Siete Dias*
publishes Wednesday (in King, Pierce and Snohomish Counties)
Enumclaw Courier-Herald
PH: (360) 825-2555 n Tabloid n Wed www.CourierHerald.com
Federal Way Mirror
PH: (253) 925-5565 n Tabloid n Wed/Sat www.FederalWayMirror.com
Kirkland Reporter
PH: (425) 822-9166 n Tabloid n Fri www.KirklandReporter.com
Madison Park Times* publishes Monthly
Mercer Island Reporter
PH: (206) 232-1215 n Broadsheet n Wed www.MI-Reporter.com
Nguoi Viet Tay Bac*
Publishes Tuesdays & Fridays
PH: (360) 675-6611 n Tabloid n Wed
South Whidbey Record
PH: (360) 221-5300 n Tabloid n Wed/Sat www.SouthWhidbeyRecord.com
MASON County
publishes Thursday
Queen Anne News/Magnolia News* publishes Wednesday
Redmond Reporter
PH: (425) 867-0353 n Tabloid n Fri www.Redmond-Reporter.com
Renton Reporter
PH: (425) 255-3484 n Tabloid n Fri www.RentonReporter.com
Russian World News*
publishes Twice Monthly
Snoqualmie Valley Record
PH: (425) 888-2311 n Tabloid n Wed www.ValleyRecord.com
South Seattle Beacon*
publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Vashon-Maury Island Beachcomber PH: (206) 463-9195 n Tabloid n Wed www.VashonBeachcomber.com
Weekly Volcano*
publishes Thursday
KITSAP COUNTY Bainbridge Island Review
PH: (206) 842-6613 n Tabloid n Fri www.BainbridgeReview.com
Bremerton Patriot/Central Kitsap Reporter PH: (360) 308-9161 n Tabloid n Fri www.BremertonPatriot.com www.CentralKitsapReporter.com
Kingston Community News
PH: (360) 779-4464 n Tabloid n Monthly www.KingstonCommunityNews.com Reserve space by the 15th of the month for publication on the last Friday of the month.
North Kitsap Herald
PH: (360) 779-4464 n Tabloid n Fri www.NorthKitsapHerald.com
Port Orchard Independent
PH: (253) 872-6600 n Tabloid n Fri www.KentReporter.com
North Whidbey TMC
The Northwest Airlifter*
Issaquah/Sammamish Reporter
Kent Reporter
PH: (360) 675-6611 n Tabloid n Fri www.NorthwestNavigator.com
Whidbey News-Times
publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Northwest Navigator Kitsap/Everett
PH: (425) 391-0363 n Tabloid n Fri www.Issaquah-Reporter.com www.Sammamish-Reporter.com
Northwest Navigator Whidbey
North Seattle Herald-Outlook*
Fort Lewis Ranger* publishes Thursday
Island County
PH: (360) 308-9161 n Tabloid n Fri www.NorthwestNavigator.com
PH: (360) 876-4414 n Tabloid n Fri www.PortOrchardIndependent.com
What’s Up
PH: (360) 779-4464 n Tabloid n Fri
PH: (360) 675-6611 n Tabloid n Wed/Sat www.WhidbeyNewsTimes.com
Shelton-Mason County Journal* publishes Thursday
Nickel Publications Little Nickel
publishes Weekly
Nickel Ads
publishes Weekly
SAN JUAN County Islands’ Sounder
PH: (360) 376-4500 n Tabloid n Wed www.IslandsSounder.com
Islands’ Weekly
PH: (360) 468-4242 n Tabloid n Tue www.IslandsWeekly.com
Journal of the San Juan Islands
PH: (360) 378-5696 n Tabloid n Wed www.SanJuanJournal.com
Skagit County La Conner Weekly News* publishes Wednesday
SNOHOMISH County Arlington Times
PH: (360) 659-1300 n Tabloid n Wed www.ArlingtonTimes.com
Edmonds Beacon*
publishes Thursday
Enterprise*
publishes Wednesday
Marysville Globe
PH: (360) 659-1300 n Tabloid n Wed www.MarysvilleGlobe.com
Mukilteo Beacon*
publishes Wednesday * Network Partner Newspapers
National Sales Office
Toll Free (888) 443-5815 Ph: (360) 394-5840 n Fax (360) 394-5841 www.SoundPublishing.com Sound Publishing 19351 8th Ave. NE, Suite 106 Poulsbo, WA 98370