We’ve got you covered in Western Washington!
2009
NewspaperMarket Research WASHINGTON
NEWSPAPER
NETWORK www.soundpublishing.com SPI Media Kit 12-1-9
We’ve got you covered!
The Northwest’s top choice of advertisers and the leader in local news. Welcome to Washington’s largest newspaper publisher, delivering more than one million active consumer households.
G
Circulation Verification Council is an independent auditor of newspapers throughout the United States. CVC audits Sound Publishing newspapers on a regular basis to verify household and newsstand distribution. This audit is your guarantee that our circulation is accurate.
Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline.
98.5% of households we deliver to said they read our newspapers regularly.
We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.
WASHINGTON
Through telephone interviews with adult members of a random selection of households, CVC reports that 98.5% of the households in the defined circulation area of our voluntary/paid circulation newspapers regularly read their newspaper.
Phone and route verification on a weekly basis.
Sound Publishing’s newspaper network serves more than two million active readers each week in the Pacific Northwest.
NEWSPAPER
NETWORK
SPI Media Kit 12-1-9
We’ve expanded with more than a quarter million household distribution in the sprawl outside of Seattle. With our acquisition of King County Publications, we now reach densely populated cities and suburbs like Bellevue, that over the past decade have grown to become the new metropolis for retailers, families and commuters.
Audited by Circulation Verification Council
et the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership.
If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!
Our metro area publications bring you wider choices.
Visit us online at www.soundpublishing.com
In addition to the services provided by Circulation Verification Council, we also use phone and visual route checks to ensure accurate distribution. AUDITED BY
Major Advertisers We’ve got you covered!
Sound Publishing is a key media buy for major national and regional advertisers.
SPI Media Kit 12-1-9
S u b u r b a n N e w s p a p e r Te s t i m o n i a l s We’ve got you covered!
Why major retailers and agencies choose our suburban newspapers. Community newspapers report 4th quarter results, continue to outperform industry
“Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.
Chuck Chowins, Lowe’s
“Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”
Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good
position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”
Merle Davison, JCPenney
“Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”
Rick Baranski, USSPI
“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.” Source: Suburban Newspapers of America
SPI Media Kit 12-1-9
K K iit n s agp & C oP u ni e t yr c D e mCo o g ruanp thyi c sP u b l i c a t i o n s We’ve got you covered!
Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 336,167 combined circulation. Snoqualmie Valley Record Wed. only
Delivered to an average of 3 out of every 4 homes in these fine cities!
Covington Maple Valley Reporter Fri. only
Mercer Island Reporter Wed. only Enumclaw Courier-Herald Wed. only Bonney Lake & Sumner Courier-Herald Wed. only
Redmond Reporter Fri. only
Kent Reporter Wed. & Sat.
Bothell Kenmore Reporter Wed. only
Auburn Reporter Fri. only SAMMAMISH
Kirkland Reporter Wed. only
Sammamish Reporter Fri. only
Bellevue Reporter Wed. & Sat.
Issaquah Reporter Fri. only
Renton Reporter Fri. only
Federal Way Mirror Wed. & Sat.
The signature mark of Sound Publishing newspapers is local, local, local.
City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 12-1-9
D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s We’ve got you covered!
Reaching more than ever before. While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online. Our superior targeting gets you closer to your customers, from King County to the San Juan Islands.
Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes. Saturate the marketplace – at a fraction of direct mail distribution cost.
Our household saturation hovers between 65 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.
The largest newspaper circulation within our King County trade areas.
With more than 336,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.
Industry Trends from the Media Desk:
Major metro daily circulation shrinking. Dailies Still Make Good Money, but Debt-Laden Publishers Post Losses (From AdAge, February 23, 2009 – source: Nat Ives) Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits. They do even better outside big cities, which tend to get all the attention. “Not a lot of papers are operating at a loss,” said John Morton, the veteran industry analyst. “There are roughly 1,400 daily newspapers. We only hear about the top markets. That leaves at least 1,300 papers out there.”
The Seattle PI, stops printing. Even if the Seattle Times were to pick up 100 percent of the PI’s subscribers, they still miss 64 percent of prime King and Pierce County zip codes.
The signature mark of Sound Publishing newspapers is local news content. We fulfill a valuable and growing marketplace by providing readers with localized, useful news coverage that is rarely seen in metro daily newspaper and other mass media outlets.
If you’re looking for results in the Northwest, call (888) 443-5815 today.
SPI Media Kit 12-1-9
N e w s p a p e r C i r c u l a t i o n Tr e n d s We’ve got you covered!
Sound Publishing’s network of newspapers is growing steadily in the right direction. Sound Publishing offers renewed growth opportunities to advertisers. We can help you reach an engaged audience you won’t always catch reading a traditional metro daily. Advertisers turn to us for targeted circulation opportunities to reach a greater share of this untapped market.
Sound Publishing Newspaper Network Circulation Circulation
1 million
1.2 million Reach 1.2 million consumer households with Sound Publishing!
750,000
250,000 100,000
Are the metro dailies helping you build up your marketshare?
454,400
500,000
398,316
130,518
1996
155,475
2001
2003
2004
2009
Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/PostIntelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2009 and partner publication counts, March 2009 press counts.
Seattle Times & Post-Intelligencer (Combined) Circulation
600,000
(Sunday) Seattle Times/P-I 505,916
473,882
500,000 400,000 300,000
(Weekday) Seattle Times/P-I
494,657
437,637
1996
469,853
337,021 398,699
2001
388,332
385,150
2003
2004
2009
DAILY CIRCULATION: 10 YEARS AT-A-GLANCE
% LOSS LOST READERS
Sunday Daily (Seattle Times & Post-Intelligencer)
-16.3%
-82,641
Weekday Daily (Seattle Times & Post-Intelligencer)
-22.5%
-98,721
How many subscribers will be picked-up the Seattle Times is still in question... SPI Media Kit 12-1-9
Population in King County cities like Bellevue have skyrocketed 12.6% in the past decade, the opposite of daily circulation trends.
• In the past ten years, King County’s population grew an estimated 200,000, a surge of 12.6%. • During the same period, the Sunday Seattle Times and Post-Intelligencer lost 82,641 subscribers, or more than 16% of their total combined circulation (Source: ABC audit and Publishers Statements).
If your advertising relies solely on paid Dailies, where will your business be in one, five, or ten years from now? With 1.8 million residents, King County is the largest populated county in Washington, and among the 100 wealthiest in the United States. Despite these opportunities to prosper, the area’s metro daily newspaper circulation numbers are failing.
King & Pierce Counties: Comparison of Newspaper Distribution We’ve got you covered!
Sound Publishing newspapers are delivered to 72% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:
336,167 King & Pierce County households We’ve got you covered!
Seattle Times (Sunday) Seattle Times (Weekday)
147,558 82,164
Home Delivery vs. Single Copy
Source: March 2009 ABC Audit, Sound Publishing Press Counts
NEWSPAPER Sound Publishing Seattle Times (Sunday) Seattle Times (Weekday)
HOUSEHOLDS 72% 32% 18%
• Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home. • The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.
Percentages are based on a Total Occupied Household count of 465,747 within our King & Pierce County trade area*.
The Sunday metro daily misses 68% of the total households in these prime King & Pierce County neighborhoods. Source: ABC Audit
* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.
SPI Media Kit 12-1-9
King County Demographics We’ve got you covered!
Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes RANK
Zip Code
City Name
– RANKED BY HOUSEHOLD INCOME Total circulation by newspaper
Average Household Income
Total Households
We’ve got you covered!
Seattle Times (Saturday)
1 98039
Medina
$222,644
1,146
859
427
2 98075
Sammamish
$181,206
6,143
6,137
1,775
3 98053
Redmond
$168,155
5,664
5,732
1,660
4 98040
Mercer Island
$155,045
9,366
4,306
3,251
5 98074
Sammamish
$149,768
7,921
7,999
2,261
6 98077
Woodinville
$143,254
4,485
817
1,278
7 98006
Bellevue
$128,999
14,005
11,443
4,087
8 98112
Seattle
$125,009
9,366
—
2,422
9 98029
Issaquah
$119,961
7,396
5,686
1,873
10 98019
Duvall
$117,381
3,535
—
601
11 98072
Woodinville
$116,625
7,947
493
2,050
12 98014
Carnation
$112,633
2,363
—
535
13 98004
Bellevue
$109,025
13,207
10,052
3,663
14 98027
Issaquah
$108,240
10,436
10,708
2,330
15 98052
Redmond
$107,652
22,893
18,273
4,384
16 98033
Kirkland
$103,774
14,966
12,858
3,469
17 98008
Bellevue
$103,270
9,215
7,092
2,249
18 98038
Maple Valley
$101,180
10,050
8,981
1,697
19 98045
North Bend
$100,936
5,294
20 98024
Fall City
$99,033
2,152
1,641
435
21 98177
Seattle
$98,665
7,334
—
2,610
22 98199
Seattle
$97,093
9,191
—
2,477
23 98136
Seattle
$96,413
6,746
—
1,568
24 98059
Renton
$92,942
12,056
6,923
2,193
25 98136
Seattle
$96,413
6,746
—
1,568
4,686
931
Source: Claritas, Inc., 2009 Average Household Incomes by Zip Code. Claritas updates begin not with the previous year’s estimates, but with data from the most recent decennial census.
We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 12-1-9
2
5
SNOHOMISH CO.
We’ve got you covered!
KING CO. 405 202
Laknegton Washi
203
520
Lk. Sammamish
520
Lake Union 90
202
N 5
90
202
405 900
Vashon Island
405
18
169
167
9 8 1 9 98054 8
90
Auburn Reporter
18
Bellevue Reporter
516
Bonney Lake & Sumner Courier-Herald
516
5
Bothell/Kenmore Reporter
9 98 98023 80 42 0 2 3
18
Covington/Maple Valley Reporter
167
Enumclaw Courier-Herald
169
Federal Way Mirror Issaquah/Sammamish Reporter Kent Reporter 98371 98372 5
0 Miles
98373
98374
PIERCE CO.
Bonney Lake
KING CO.
Kirkland Reporter Mercer Island Reporter
98386
Redmond Reporter
98396
98376
Renton Reporter 98396
AUDITED BY
98338
98360
98323
Snoqualmie Valley Living Snoqualmie Valley Record Vashon-Maury Island Beachcomber
Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841 Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com SPI Media Kit 12-1-9
North King County Demographics We’ve got you covered!
Our North King County readers earn household incomes 48% higher than Seattle’s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)
Mercer Island Reporter Average Age
Snoqualmie Valley Record
25-45
28%
45-65
45%
65+
16%
Average Age
25-45
40%
45-65
50%
65+
6%
Female
72%
Female
65%
Married
73%
Married
85%
Have Children at Home
51%
Have Children at Home
52%
Own Home
83%
Own Home
91%
Average Household Income
$102,447
Average Discretionary Income
$2,485/mo
$96,200
Average Discretionary Income
$1,741/mo
Redmond Reporter
Bellevue Reporter Average Age
Average Household Income
25-45
22%
45-65
50%
65+
24%
Average Age
25-45
37%
45-65
47%
65+
15%
Female
69%
Female
75%
Married
71%
Married
75%
Have Children at Home
35%
Have Children at Home
42%
Own Home
88%
Own Home
83%
Average Household Income
$85,528
Average Discretionary Income
$1,873/mo
Bothell-Kenmore Reporter Average Age
Average Household Income
$90,640
Average Discretionary Income
$1,826/mo
Kirkland Reporter
25-45
33%
45-65
57%
65+
10%
Average Age
25-45
28%
45-65
58%
65+
11%
Female
72%
Female
76%
Married
80%
Married
72%
Have Children at Home
43%
Have Children at Home
35%
Own Home
83%
Own Home
91%
Average Household Income Average Discretionary Income Source: Pulse Research 2008 SPI Media Kit 12-1-9
$84,057 $1,571/mo
Average Household Income Average Discretionary Income
$90,660 $1,695/mo
6,143
-
40,215
36
40,179 21,341
74
21,267
-
-
-
-
-
-
-
-
-
-
-
-
-
-
521
-
-
-
-
-
-
-
-
859
-
-
6,957
-
-
-
-
6,283
-
-
8,027
-
7,092
-
-
-
-
-
Bothell/ Kenmore Reporter
4,552
11,443
5,660
10,052
Bellevue Reporter
mportant: Please add 2% to delivery quantity for spoilage. ource for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. ource for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
215,319
4,485
Total Circulation
Sammamish
Woodinville
98075
98077
7,921
-
Sammamish
98074
7,947
Woodinville
98072
5,452
215,319
Snoqualmie
98065
5,664
22,893
Insert Total
Redmond
Renton
98053
98059
Redmond
98052
5,294
North Bend
98045
1,146
Medina
16,692
Mercer Island 9,366
Kirkland
98034
14,966
98039
Kirkland
98033
7,396
8,181
10,436
2,152
9,095
2,461
11,896
9,215
11,137
14,005
8,169
13,207
Claritas 2009 Estimated Households
98040
Issaquah
Fall City
98024
98029
Bothell
98021
Issaquah
Carnation
98014
Kenmore
Bothell
98011
98027
Bellevue
98008
98028
Bellevue
Bellevue
Bellevue
98005
98006
Bellevue
98004
98007
City
Zip Code
30,111
30
30,081
-
6,137
7,999
-
-
-
-
-
-
-
-
-
-
5,686
-
10,259
-
-
-
-
-
-
-
-
-
more
36%
26,006
30
25,976
-
-
-
-
-
-
-
-
-
-
-
13,118
12,858
-
-
-
-
-
-
-
-
-
-
-
-
Issaquah/ Kirkland Sammamish Reporter Reporter
North King County Newspaper Circulation
SPI Media Kit 12-1-9
25,338
23
25,315
817
-
-
493
-
-
5,732
18,273
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Redmond Reporter
12,500
-
12,500
-
-
-
-
3,645
-
-
-
4,686
-
-
-
-
-
-
449
1,641
-
2,079
-
-
-
-
-
-
Snoqualmie Valley Record
159,817
193
159,624
817
6,137
7,999
493
3,645
521
5,732
18,273
4,686
4,306
859
13,118
12,858
5,686
6,957
10,708
1,641
6,283
2,079
8,027
7,092
4,552
11,443
5,660
10,052
Sound Publishing Weekly Coverage
-
82,080
2,053
2,802
3,895
3,419
1,620
2,647
7,561
1,775
4,597
543
5,549
5,422
3,107
2,927
4,136
812
3,522
4,076
3,546
3,087
6,172
2,876
5,936
Seattle Times Coverage (Sunday)
74.22% 82,080
74.13%
18.22%
99.90%
100%
6.20%
66.86%
100%
79.82%
88.52%
45.97%
74.96%
78.59%
85.91%
76.88%
85.04%
100%
76.25%
69.08%
84.48%
67.48%
76.96%
40.87%
81.71%
69.29%
76.11%
Sound Publishing Weekly Coverage
38.56%
38.56%
45.77%
45.61%
49.17%
43.02%
29.71%
46.73%
33.03%
33.53%
49.08%
47.38%
33.24%
36.23%
42.01%
35.78%
39.63%
37.73%
38.72%
34.26%
38.48%
27.72%
44.07%
35.21%
44.95%
Seattle Times Coverage (Sunday)
Capture a market missed by the Metro Dailies.
We offer over 36% greater penetration in North King County!
4,306
-
4,306
-
-
-
-
-
-
-
-
-
4,306
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Mercer Island Reporter
The Issaquah Reporter and The Sammamish Reporter We’ve got you covered!
Our Sammamish and Issaquah readers are affluent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.
The Issaquah/ Sammamish Reporter Average Age
25-45
49%
45-65
39%
65+
10%
Female
61%
Married
77%
Have Children at Home
51%
Own Home
85%
Average Household Income
We deliver to 94% of the homes in these wealthy Seattle suburbs – nearly twice that of the metro daily.
$115,170
Source: Pulse Research 2008
Issaquah & Sammamish Circulation
Zip Code City
Total Households
Issaquah/ Sammamish Total
Sound Publishing Coverage
Seattle Times Sunday Coverage
Seattle Times Sunday Coverage
98027
Issaquah
10,436
10,259
98.30%
4,136
39.63%
98029
Issaquah
7,396
5,686
76.88%
3,107
42.01%
98074
Sammamish
7,921
7,999
100%
3,895
49.17%
98075
Sammamish
6,143
6,137
99.90%
2,802
45.61%
31,896
30,081
94.31%
13,940
43.70%
Insert Total
Independently Audited By:
Source: ABC & CVC Audit
SPI Media Kit 12-1-9
Issaquah Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.
Sammamish Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.
South King County Demographics We’ve got you covered!
Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter
Kent Reporter
Average Age
Average Age
25-45
36%
25-45
26%
45-65 65+
52%
45-65
55%
12%
65+
16%
Female
71%
Female
65%
Married
87%
Married
76%
Have Children at Home
54%
Have Children at Home
31%
93%
Own Home
Own Home Average Household Income
$86,622
Average Discretionary Income
$1,374/mo
$75,446
Average Discretionary Income
$1,331/mo
Auburn Reporter
Renton Reporter Average Age
84%
Average Household Income
25-45
32%
45-65
49%
65+
18%
Average Age
25-45
31%
45-65
55%
65+
14%
Female
72%
Female
73%
Married
75%
Married
76%
Have Children at Home
36%
Have Children at Home
38%
Own Home
82%
Own Home
76%
Average Household Income
$76,433
Average Discretionary Income
$1,622/mo
Federal Way Mirror Average Age
25-45
29%
45-65
49%
65+
18%
Female
66%
Married
79%
Have Children at Home
33%
Own Home Average Household Income Average Discretionary Income
Source: Pulse Research 2008
SPI Media Kit 12-1-9
86% $78,284 $1,394/mo
Average Household Income Average Discretionary Income
$72,535 $1,421/mo
Auburn Auburn Federal Way Black Diamond Enumclaw Federal Way Kent Kent Kent Maple Valley Kent Pacific Ravensdale Renton Renton Renton Renton Renton Seahurst Vashon Auburn
98001 98002 98003 98010 98022 98023 98030 98031 98032 98038 98042 98047 98051 98055 98056 98057 98058 98059 98062 98070 98092
24,381 36 24,417
2,571 10,399 100 1,641 9,670
Auburn Reporter
972 4,203 14,069 19,456 33 19,489
212 -
Bonney Lake & Sumner CourierHerald
23,502 35 23,537
1,820 8,981 9,527 1,085 2,089 3,454 218 13,381 155 13,536
784 8,309 150 466 908 597 30,318 21 30,339
5,423 10,484 11,147 1,759 1,835 30,171 40 30,211
6,406 8,888 9,061 3,981 -
Covington/ Enumclaw Federal Way Kent Maple Valley CourierMirror Reporter Reporter Herald
3,484 3,484 252 3,736
31,026 59 31,085
VashonMaury Island Beachcomber
5,010 8,368 4,601 6,645 6,402 -
Renton Reporter
10,136 2,743 4,426 218 4,203 14,069 597 175,719 631 176,350
7,994 10,399 10,484 2,604 8,409 11,147 6,406 8,888 10,820 8,981 13,508 1,641 1,235 5,010 8,368 4,601 8,734 6,402 212 3,484
Sound Publishing Weekly Coverage
70.42%
82.70% 21.56% 76.30% 79.27% 95.57% 89.88% 7.15% 70.17%
77.92%
76.64% 78.31% 61.91% 100% 100% 66.63% 55.26% 70.78% 84.00% 89.36% 93.04% 79.54% 100% 56.69% 63.11% 85.17% 60.48% 53.10%
Sound Publishing Weekly Coverage
64,631
-
3,049 4,316 360 392 1,707 936 64,631
2,483 3,260 4,216 550 1,797 4,043 2,741 3,633 3,562 3,368 5,038 292 256 2,388 3,451 2,043 4,792 4,491 1,467
Seattle Times Coverage (Sunday)
25.81%
8.91% 10.91% 11.21% 25.81%
24.88% 33.93% 6.21%
32.81%
23.80% 24.55% 24.90% 27.62% 21.66% 24.17% 23.64% 28.93% 27.65% 33.51% 34.70% 14.15% 21.73% 27.02% 26.03% 37.82% 33.18% 37.25%
Seattle Times Coverage (Sunday)
16,243
-
745 263 1,243 54 1,557 3,849 1,963 16,243
816 991 1,314 35 835 1,491 62 126 288 59 146 159 59 188
Tacoma NewsTribune Coverage (Sunday)
6.49%
6.08% 2.07% 21.43% 19.64% 35.40% 24.59% 23.51% 6.49%
4.20%
0.67%
7.82% 7.46% 7.76% 1.76% 10.06% 8.91% 0.53% 1.00% 2.24% 0.59% 1.01% 7.71%
Tacoma NewsTribune Coverage (Sunday)
more
38%
Capture a market missed by the Metro Dailies.
Sound offers over 38% greater penetration in South King County than the Daily Metros combined!
12,722 5,801 275 4,398 15,653 8,349 250,428 250,428
10,431 13,280 16,933 1,991 8,298 16,730 11,593 12,558 12,881 10,050 14,519 2,063 1,178 8,837 13,260 5,402 14,442 12,056 4,471 12,257
Claritas 2009 Estimated Households
Important: Please add 2% to delivery quantity for spoilage. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Tacoma News Tribune circulation: ABC Audit, 52 weeks ended December 28, 2008.Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
98198 Seattle 98321 Buckley 98323 Carbonado 98390 Sumner 98391 Bonney Lake 98422 Tacoma Insert Total Non Inserted Mail Total Circulation
City
Zip Code
South King & Pierce County Newspaper Circulation
SPI Media Kit 12-1-9
Fe d e r a l Way S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!
Get complete coverage of one of Washington’s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.
Where Federal Way Readers Shop
Federal Way Mirror Average Age
25-45
29%
45-65
49%
65+
18%
Percentage of readers who have shopped in each area in the last 30 days:
Female
66%
Southcenter Mall
38%
Married
79%
Celebration Plaza
31%
Have Children at Home
33%
Seatac Village
26%
Own Home
86%
Tacoma Mall
26%
$78,284
Kent Station
23%
Gateway Center
20%
Seattle
15%
Average Household Income Average Discretionary Income
$1,394/mo
Source: Pulse Research 2008
The Mirror delivers 5 times as many Federal Way homes as any daily.
Federal Way Circulation
Tacoma NewsTribune Weekday
NewsTribune Weekday Coverage
Seattle Times Weekday
Seattle Times Weekday Coverage
Seattle Times Sunday
Seattle Times Sunday Coverage
Total Households
Mirror Circulation
Sound Publishing Coverage
Auburn *
10,431
5,423
52.08%
907
8.70%
1,306
12.52%
2,483
23.80%
98003
Federal Way
16,933
10,484
61.91%
1,213
7.16%
2,090
12.34%
4,216
24.90%
98023
Federal Way
16,730
11,147
66.63%
1,297
7.75%
1,966
11.75%
4,043
24.17%
98032
Kent *
12,881
1,759
13.66%
288
2.24%
1,912
14.84%
3,562
27.65%
98198
Seattle *
12,722
908
7.14%
263
2.07%
2,149
16.89%
4,316
33.93%
98422
Tacoma
8,349
597
7.15%
1,963
23.51%
440
5.27%
936
11.21%
-
21
-
-
-
-
-
-
78,046
30,339
5,840
7.48%
11,065
14.18%
19,556
25.06%
Zip Code
City
98001
Mail Total Circulation*
38.87%
*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage
SPI Media Kit 12-1-9
Independently Audited By:
Source: ABC & CVC Audit
Bonney Lake and Enumclaw Demographics We’ve got you covered!
Reach Bonney Lake’s and Enumclaw’s growing population of high-income, commuter family households. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 73% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!
Enumclaw Courier-Herald Demographics
Bonney Lake & Sumner Courier-Herald Demographics
Ages 18 to 64
56%
Ages 18 to 64
64%
Married
68%
Married
60%
Children At Home
39%
Children At Home
36%
Own Home
83%
Own Home
85%
College Education
52%
College Education
52%
Average Household Income Income over $75k
$52,554
Average Household Income
10%
$60,282
Income over $75k
19%
The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation
Zip
City
Bonney Lake Sound Total Enumclaw & Sumner Publishing Homes Courier-Herald Courier-Herald Coverage
Tacoma News Tribune (Sunday)
Seattle Times (Sunday)
Seattle/ Tacoma Combined Coverage
98010 Black Diamond*
1,991
784
0
39%
35
550
29%
98022 Enumclaw*
8,298
8,309
0
100%
835
1,797
32%
98092 Auburn*
12,257
466
0
5%
745
3,049
31%
98321 Buckley
5,801
3,454
972
76%
1,243
360
28%
275
218
0
79%
54
0
20%
98323 Carbonado
4,398
0
4,203
96%
1,557
392
44%
98391 Bonney Lake
98390 Sumner
15,653
0
14,069
90%
3,849
1,707
35%
98051 Ravensdale*
1,178
150
0
13%
318
256
49%
49,851
13,381
19,244
65%
8,636
8,111
34%
Total
*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage Source: Claritas 2009 for total households, ABC Audit 12/08 for Tacoma News Tribune and 3/09 for Seattle Times.
SPI Media Kit 12-1-9
Enumclaw
Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.
Bonney Lake
Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.
Va s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s We’ve got you covered!
Target a powerful market the dailies miss. The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.
Where Vashon Readers Shop
Vashon-Maury Island Beachcomber Average Age
Percentage of readers who have shopped in each area in the last 30 days:
25-45
16%
45-65
39%
65+
44%
Female
74%
Married
63%
Have Children at Home
22%
Own Home
90%
Average Household Income
28%
West Seattle
31%
Southcenter Mall
30%
Tacoma
15%
Tacoma Mall
26%
Education Levels
$79,520
Average Discretionary Income
Seattle
High School
$1,450/mo
Source: Pulse Research 2006
Our paid circulation reaches more than 8 out of 10 homes on rural Vashon Island.
6%
Some College
14%
College Degree
21%
Post-Graduate
47%
Income Levels Up to $30,000
11%
$30,000 - $40,000
10%
$40,000 - $50,000
11%
$50,000 - $75,000
24%
$75,000 - $100,000
17%
More than $100,000
27%
Va s h o n I s l a n d C i r c u l a t i o n
Zip Code City
98070
Vashon
Mail Total Circulation
Total Beachcomber Households Circulation
4,471
3,484
-
252
4,472
3,736
Sound Publishing Coverage
Tacoma NewsSeattle Seattle News- Tribune Times Times Tribune Sunday Sunday Sunday Sunday Coverage Coverage Coverage
77.92%
188
4.20%
83.54%
188
1,467 32.81% -
4.20%
1,467 32.81%
Independently Audited By:
Important: Please add 2% to insert quantities for spoilage SPI Media Kit 12-1-9
Source: ABC & CVC Audit
98297
Orcas Island
98245 98243
98279 98280
San Juan Island
We’ve got you covered!
SAN JUAN COUNTY
98286
98250
Journal of the San Juan Islands
98261 Friday Harbor Lopez Island
Published Wednesday
Islands’ Sounder
Published Wednesday
San Juan County
Islands’ Weekly Skagit County Published Tuesday
98277
Naval Air Station Whidbey Island
ISLAND COUNTY
Oak Harbor
Northwest NavigatorWhidbey/Everett
Island County
Strait of Juan de Fuca
Published Friday
Camano Island
98239
Whidbey News-Times
5Published Wednesday & Saturday
Whidbey Island
South Whidbey County Record Snohomish
Published Wednesday & Saturday
98253
Langley
98249
Clallam County
101
98260
98236
Puget Sound
Bainbridge Island Review
Published Friday
Kingston
North Kitsap Herald
98342
Published Friday
King County News Kingston Community
98315
98345
Published Monthly
98383
98110
Silverdale 98311
Central Kitsap Reporter
Bainbridge Island
Seattle
98310
Bremerton
98380
Kitsap County
98312
Everett
KITSAP COUNTY
98346
Jefferson County
Non-subscriber product for north Whidbey Island
Published Wednesday
98340
Poulsbo 98370 Bangor 98392
Oh Magazine
Naval Published Monthly Station Everett Whidbey TMC
98337
Port Orchard 98366
Published Friday
Bremerton Patriot Mercer Published Friday Island Port Orchard Independent
Published Friday 98367 98528
98359
Gig Harbor
Vashon Island 98070
AUDITED BY
Circulation audits are verified by the Circulation Verification Council
ty
SPI Media Kit 12-1-9
Tacoma
Northwest Navigator-Kitsap
Published Friday
Concr
Kitsap County Circulation Growth We’ve got you covered!
Sound Publishing keeps pace with Kitsap County’s growth. Since 2001…
• County households have increased 10%
• Sound Publishing’s Kitsap County circulation has increased 22%
• The Kitsap Sun’s circulation has decreased 27%
2009 County Households and Distribution County households: 95,397 95,000 90,000
86,698
85,000 80,000
Sound Publishing Inc. circulation in Kitsap County reaches 75,521 households
75,000 70,000 65,000
62,018
60,000 55,000 50,000 45,000 40,000 35,000
32,870
Kitsap Sun weekday circulation 24,005
30,000 25,000
2001
2002
2003
2004
2005
2006
2009
Independently Audited By:
The Kitsap Sun is now reaching only 27% of the homes in Kitsap County on Sunday and only 26% midweek! Source: ABC & CVC Audit
Can you afford to miss 2/3 of the homes in the county?
Reach 83% of homes in Kitsap County with Sound Publishing! Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies. SPI Media Kit 12-1-9
K i t s a p C o u n t y S h o p p i n g Pa tt e r n s We’ve got you covered!
Reach 83% of Kitsap County households. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.
Kitsap readers have a total discretionary income of more than $96 million each month.
Bainbridge Island
Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.
Discretionary Income Average Discretionary Income
Percentage of Shopping Dollars Spent Outside the Area
Bremerton
Bainbridge Island Review
$1,670/mo
31%
North Kitsap Herald
$1,170/mo
29%
Central Kitsap Reporter
$1,260/mo
25%
Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.
Port Orchard Independent
$1,175/mo
28%
Central Kitsap
Bremerton Patriot
$ 910/mo
24%
NW Navigator-Kitsap
$1,240/mo
24%
Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.
North Kitsap
Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days:
North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.
Silverdale
Seattle
Tacoma
Bainbridge Island Review
51%
35%
1%
North Kitsap Herald
50%
11%
3%
Central Kitsap Reporter
71%
7%
6%
Port Orchard Independent
47%
7%
16%
Bremerton Patriot
45%
12%
7%
Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.
NW Navigator-Kitsap
34%
6%
20%
Military
Source: Pulse Research
SPI Media Kit 12-1-9
Port Orchard
Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.
Kitsap County Demographics We’ve got you covered!
Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age
Port Orchard Independent
25-45
12%
45-65
54%
65+
31%
Female
69%
Married Have Children at Home Own Home Average Household Income Average Discretionary Income
25-45
19%
45-65
50%
65+
29%
Female
67%
72%
Married
69%
31%
Have Children at Home
24%
82%
Own Home
82%
$96,790
Average Household Income
$58,000
$1,676/mo
Average Discretionary Income
$1,177/mo
Bremerton Patriot
North Kitsap Herald Average Age
Average Age
25-45
13%
45-65
51%
65+
36%
Average Age
25-45
27%
45-65
43%
65+
28%
Female
79%
Female
67%
Married
67%
Married
56%
Have Children at Home
22%
Have Children at Home
22%
Own Home
87%
Own Home
71%
Average Household Income
$65,625
Average Discretionary Income
$1,170/mo
$53,775
Average Discretionary Income
$909/mo
Kitsap County
Northwest Navigator-Kitsap
Central Kitsap Reporter Average Age
Average Household Income
25-45
22%
45-65
44%
65+
34%
Average Age
25-45
57%
45-65
27%
65+
9%
Female
65%
Female
45%
Married
77%
Married
55%
Have Children at Home
30%
Have Children at Home
51%
Own Home
83%
Own Home
46%
Average Household Income Average Discretionary Income
Source: Pulse Research
SPI Media Kit 12-1-9
$62,000 $1,258/mo
Average Household Income Average Discretionary Income
$71,630 $1,239/mo
Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.
-
4,555 131 4,686
9,334
10,520 1,785 7,886 1,101
12,925 13 12,938
-
4,929 271 5,458 2,267 -
-
394 949 6,210 18,235 33 18,268
-
727 6,847 3,108 -
-
Central Kitsap Reporter
135 239 181 8,605 69 8,674
-
231 120 2,058 1,280 3,428 261 320 190 162
-
8,015 639 12,661 40 12,701
-
760 351 135 2,761 -
-
18,208 46 18,254
7,072
282 1,165 9,689
-
Northwest North Kitsap Port Navigator Herald Orchard Kitsap Independent
8,544 949 6,449 639 181 75,189 332 75,521
7,072
5,887 7,238 10,906 1,280 3,428 2,528 760 351 455 2,951 1,165 9,851
4,555
Sound Publishing Weekly Coverage
3,453 581 2,763 189
2,586
3,201 3,290 3,128 121 1,291 392 48 58 880 217 3,765
897
Kitsap Sun Coverage (Sunday)
26,860 82.95% 26,860
82.59%
81.22% 53.17% 81.78% 58.04%
75.77%
78.82% 81.75% 95.71% Military Military 98.21% 69.34% 42.09% 100% 83.62% 62.74% 79.85%
51.13%
Sound Publishing Weekly Coverage
29.50%
29.50%
32.82% 32.55% 35.04% 17.17%
27.71%
10.78% 50.16% 35.77% 5.76% 13.24% 24.94% 11.69% 30.52%
42.86% 37.16% 27.45%
10.07%
Kitsap Sun Coverage (Sunday)
12,371 12,371
1,542 75 1,209 196
414
534 991 654 246 29 220 215 146 1,121 40 1,317
3,422
Seattle Times Coverage (Sunday)
13.59%
13.59%
14.66% 4.20% 15.33% 17.80%
4.44%
31.77% 2.15% 10.68%
2.58% 8.55% 19.62% 17.51%
7.15% 11.19% 5.74%
38.41%
Seattle Times Coverage (Sunday)
1,545 1,545
-
524
201 25 264 531
-
Tacoma NewsTribune Coverage (Sunday)
1.70%
1.70%
5.61%
14.22% 4.30%
0.22%
2.69%
Tacoma NewsTribune Coverage (Sunday)
Important: Please add 2% to delivery quantity for spoilage. Note: Coverages marked Military include Military publications distributed to Military facility populations and households not tracked by Claritas or the USPS. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Kitsap Sun circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
more
38%
Capture a market missed by the Metro Dailies.
Sound offers over 38% greater penetration in Kitsap County than the Daily Metros combined!
-
7,469 8,854 11,395 1,122 2,574 1,096 834 438 3,529 1,857 12,337
91,039 91,039
4,555
8,908
98110 Bainbridge Island 98310 Bremerton 98311 Bremerton 98312 Bremerton 98314 Bremerton 98315 Silverdale 98337 Bremerton 98340 Hansville 98342 Indianola 98345 Keyport 98346 Kingston 98359 Olalla 98366 Port Orchard 98367 Port Orchard 98370 Poulsbo 98380 Seabeck 98383 Silverdale 98392 Suquamish 98528 Belfair Insert Total Non Inserted Mail Total Circulation
Bainbridge Bremerton Island Patriot Review
Claritas 2009 Estimated Households
City
Zip Code
September 2009
Kitsap County Newspaper Circulation
SPI Media Kit 12-1-9
W h i d b ey I s l a n d S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!
Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age
25-45
15%
45-65
45%
65+
39%
Female
61%
Married
71%
Have Children at Home
19%
Own Home
77%
Average Household Income
About a third of Whidbey Island shopping dollars go “off Island.”
$63,100
Average Discretionary Income
$1,260/mo
Northwest NavigatorWhidbey/Everett Average Age
South Whidbey Record
25-45
63%
45-65 65+
Average Age
25-45
10%
19%
45-65
49%
12%
65+
40%
Female
61%
Female
68%
Married
83%
Married
74%
Have Children at Home
58%
Have Children at Home
16%
55%
Own Home
Own Home Average Household Income
$52,430
Average Discretionary Income
91%
Average Household Income
$1,046/mo
Average Discretionary Income
$75,600 $1,625/mo
North Whidbey
Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.
South Whidbey
Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall
Burlington
Bellingham
Alderwood Mall
Everett
South Whidbey Record
6%
9%
4%
46%
21%
Whidbey News-Times
50%
42%
12%
17%
6%
NW Navigator-Whidbey
55%
38%
13%
16%
4%
Source: Pulse Research
SPI Media Kit 12-1-9
Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.
Military
Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.
Everett
Everett
Arlington
Clinton
Coupeville
Freeland
Greenbank
Langley
Marysville
Oak Harbor
Oak Harbor
98206
98207
98223
98236
98239
98249
98253
98260
98271
98277
98278 25,375
9,327
11
9,316
3,490
3,226
950
-
-
-
-
-
360
945
145
4,498
292
4,206
-
-
-
1,436
313
882
267
1,308
-
-
-
-
South Whidbey Record
-
-
-
-
-
6,983
217
6,766
180
4,617
-
-
105
-
1,864
Whidbey NewsTimes
20,808
520
20,288
3,670
7,843
950
1,436
418
882
2,131
1,308
360
945
145
200
ZIPCODE TOTAL
82.00%
79.95%
Military
52.36%
61.79%
53.32%
46.82%
78.26%
55.33%
Weekly Coverage
6,913
-
6,913
-
5,061
-
-
213
-
1,639
-
-
-
-
-
Whidbey North TMC
more
88%
27,721
520
27,201
3,670
12,904
950
1,436
631
882
3,770
1,308
360
945
145
200
SOUND Paid+TMC Circulation
100%
100%
Military
86.15%
61.79%
80.48%
46.82%
100%
55.33%
Military
Military
Military
SOUND Paid+TMC Coverage
Everett Herald Coverage (Weekday)
-
-
-
Seattle Times Coverage (Weekday)
Seattle Times Coverage (Weekday)
4.22%
3.44%
4.99%
1.95%
9.22%
361
79
271
293
234
15.53%
10.08%
14.38%
10.76%
9.90%
829
-
829
-
339
3.27%
3.27%
2.26%
2,208
-
2,208
-
970
8.70%
8.70%
6.48%
See Snohomish County for comparison
98
27
94
53
218
See Snohomish County for comparison
-
-
-
Everett Herald (Weekday)
Source: ABC & CVC Audit
Independently Audited By
Capture a market missed by the Metro Dailies.
Important: Please add 2% to delivery quantity for spoilage. Note: Coverages marked Military include Military publications distributed to Military facility populations and households not tracked by Claritas or the USPS. Source for Total Households: Claritas 2009 Estimated Households. Claritas data is used in all ABC audits. Source for Skagit Valley Herald circulation: ABC Audit, 24 months ended December 31, 2004. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2008.
Total Circulation
Non Inserted Mail
25,375
318
14,978
2,324
784
1,884
2,723
2,364
-
-
200
Northwest Claritas Navigator Whidbey/ 2009 Total Households Everett
Sound offers over 88% greater penetration in Island County than the Daily Metros combined!
Seattle
98199
Insert Total
CITY
ZIP
September 2009
Whidbey Island Newspaper Circulation
SPI Media Kit 12-1-9
The Marysville Globe & Arlington Times Newspapers We’ve got you covered!
The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.
Marysville Globe Average Age
25-45
38%
45-65
50%
65+
8%
Female
78%
Married
77%
Have Children at Home
51%
Own Home
74%
Average Household Income
$66,789
Average Discretionary Income
$1,314/mo
The Arlington Times can deliver your advertising message to local consumers. Arlington Times
With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.
Average Age
25-45
41%
45-65
42%
65+
13%
Female
70%
Married
78%
Have Children at Home
44%
Own Home
78%
Average Household Income
Marysville
$68,154
Average Discretionary Income
$1,362/mo
Source: Pulse Research 2008
Arlington Times
Marysville Globe
Zip Code Total
Sound Publishing Coverage
Everett Herald Sunday
Coverage
Seattle Times Weekday
Coverage
Seattle Times Sunday
Coverage
Marysville & Arlington Circulation
98223
Arlington
15,484
5,300
-
5,300
34.23%
4,180
27.00%
499
3.22%
1,009
6.52%
98270
Marysville
15,468
-
9,504
9,504
61.44%
4,612
29.82%
622
4.02%
1,055
6.82%
98271
Marysville
9,576
-
4,513
4,513
47.13%
2,808
29.32%
537
5.61%
1,306
13.64%
40,528
5,300
14,017
19,317
47.76%
11,150
27.51%
1,658
4.09%
3,370
8.32%
48.76%
11,150
27.51%
1,658
4.09%
3,370
Zip Code City
Total Households
Mail Total Circulation
-
297
147
444
40,528
5,597
14,164
19,761
-
-
-
Important: Please add 2% to insert quantities for spoilage Source: ABC & CVC Audit SPI Media Kit 12-1-9
Independently Audited By
8.32%
With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.
Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.
Sa n J u a n I s l a n d s S h o p p i n g Pa tt e r n s & D e m o g r a p h i c s We’ve got you covered!
Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.
The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age
25-45
18%
45-65
46%
65+
36%
Female
63%
Married
56%
Have Children at Home
15%
Own Home
80%
Average Household Income
Our circulation covers nearly 100% of the total households in this Northwest paradise.
$62,350
Average Discretionary Income
$1,310/mo
San Juan Island
The Islands’ Sounder
Journal of the San Juan Islands
The Sounder is based in Eastsound and primarily covers Orcas Island.
The Journal is based in Friday Harbor and primarily covers San Juan Island.
Average Age
25-45
11%
25-45
16%
45-65
58%
Average Age
45-65
51%
65+
31%
65+
31%
Female
72%
Female
67%
Married
68%
Married
71%
Have Children at Home
17%
Have Children at Home
21%
83%
Own Home
Own Home Average Household Income
$75,470
Average Discretionary Income
$1,219/mo
79%
Average Household Income
$77,548
Average Discretionary Income
$1,428/mo
Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:
Islands’ Sounder
Burlington
Mt. Vernon
Anacortes
Cascade Mall
Bellingham
Seattle
41%
42%
43%
39%
18%
11%
Islands’ Weekly
35%
42%
35%
28%
13%
12%
Journal of the San Juans
27%
29%
20%
28%
16%
8%
Source: Pulse Research 2007 SPI Media Kit 12-1-9
The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.
Orcas Island
Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.
Lopez Island
Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, craftspeople, musicians, farmers, fisherfolks, even a local winery and golf course.
Friday Harbor
Lopez Island
98250
98261
Source: ABC & CVC Audit
Independently Audited By
Total Circulation
Non Inserted Mail
more
96%
2,681
6,770
2,627
200
2,427
1,927
250
250
Islands' Weekly
3,111
1,215
1,896
-
1,782
114
Journal of the San Juan Islands
8,419
1,815
6,604
2,062
2,253
2,289
ZIP CODE TOTAL
100%
97.55%
100%
65.88%
100%
Sound Publishing Weekly Coverage 50
267
-
267
32
185
Seattle Times Coverage (Weekday)
3.94%
3.94%
2.32%
5.41%
2.53%
Seattle Times Coverage (Weekday)
Capture a market missed by the Seattle Times.
Sound offers over 96% greater penetration in San Juan County than the Daily Metros combined!
400
2,281
135
221
1,925
Islands' Sounder
-
6,770
1,377
3,420
1,973
Claritas 2009 Total Households
*Islands’ Weekly is distributed by mail only. Important: Please add 2% to insert quantities for spoilage Some ZIP Codes in the San Juan Islands contain only Post Office Boxes. This is why we may distribute more copies to homes than there are addresses in a ZIP Code.
Eastsound
98245
Insert Total
CITY
ZIP
September 2009
San Juan Island Newspaper Circulation
SPI Media Kit 12-1-9
Chelan pie chart Chelan T h e W e n a t pie c hchart ee & Bellingham Business Journals Services
17.7% 17.7%
29.9% 29.9%
We’ve got you covered!
Services Government Government Wholesale & Retail Trade Wholesale Manufacturing & Retail Trade
16.8% 16.8%
A direct line to business owners and top management in two key Washington markets. 6.7% 6.7%
18.6% 18.6%
Manufacturing Agriculture
Agriculture Construction
5.2% 5.2%
5.1% 5.1%
Construction Other
Other
Bellingham Business Journal Demographics Whatcom pie chart Employment by Industry Whatcom pie chart| Whatcom County area 19% 19%
25% 25% 4% 4%
16% 16%
5% 5%
Total Employment Jobs Agriculture, Forestry, Fishing & Hunting
2,281
Services Wholesale Trade
Construction
7,376
Manufacturing
8,814
Wholesale Trade Construction
13% 13%
12% 5% 12% 5%
Agriculture, Forestry, Fishing & Hunting Agriculture, Forestry, Services Fishing & Hunting
Construction Manufacturing
Wholesale Trade
Manufacturing Retail Trade
3,044
Retail Trade
Retail Trade Government
10,505
Services
Government Other
29,37
Government (Includes Local, State, & Federal)
Other
Source: Covered Employment & Wage Data, Fourth Quarter 2006
55,718
14,009
Other
Washington State Employment Security Department
6,752
Wages | Whatcom County
Rates of Employment | Whatcom County area
Up to $30,000
33%
105,800
$30,000 - $40,000
12%
101,600
$40,000 - $50,000
10% 21%
2003
2004
2005
2006
2007
Labor Force
95,700
100,000
103,000
103,200
Total Employment
89,300
94,300
97,800
98,500
Total Unemployment
6,400
5,700
5,200
4,700
4,200
$50,000 - $75,000
Unemployment Rate
6.70%
5.70%
5.00%
4.60%
4.00%
$75,000 - $100,000
11%
More than $100,000
13%
Source: Washington State Employment Security Department, June 2007
Source: Washington State Employment Security Department
Wenatchee Business Journal Demographics Employment by Industry | Chelan County area Total Nonfarm Employment Jobs
Chelan pie chart
34,965
Services
10,417
Government
6,169
Wholesale & Retail Trade
5,842
Manufacturing
2,096
Agriculture
6,504
Construction
1,601
Other
Services
17.7%
29.9%
Manufacturing
6.7%
18.6%
Agriculture Construction
5.2%
5.1%
Other
Source: www.ccpd.com/demographics (Port of Chelan County)
40,000
Whatcom pie chart Wages | Chelan County area
Employment Growth | Chelan County
Est. Median Household Income 37,260
Est. Per Capita Income (2000)
19%
37,730
13%
34,190
4%
33,370
2001
5%
2002
2003
2004
2005
Source: www.ccpd.com/demographics (Port of Chelan County)
SPI Media Kit 12-1-9
5%
12%
Manufacturing Retail Trade Government
32,360
30,000
$25,332
Services
Construction
Source: 2006 Claritas, www.wenatchee.org
35,000
$43,368 Agriculture, Forestry, Fishing & Hunting
Average Annual wage 16% $30,786* Wholesale Trade 25% *Based on an averaging of the above-listed Employment Industry sectors
36,950
2006
The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.
Government Wholesale & Retail Trade
16.8%
2,336
Bellingham
Other
Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.
Northwest Navigator Military Demographics We’ve got you covered!
Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.
n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.
Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age
18 -29
21%
30-44
45%
45-65
24%
Female
51%
Married
66%
Have Children at Home
54%
Own Home
51%
Average Household Income Average Discretionary Income
$64,758 $1,149/mo
Northwest Navy Stats:
A $2.1 Billion Economic Impact
No other publication is distributed to 100% of base personnel and Navy housing. The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing. Source: Washington State Office of Financial Management and Pulse Research
SPI Media Kit 12-1-9
Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County) Employment (uniformed & civilian)
41,958
Annual Payroll
$1.558 billion
Military Retiree Pensions
$483.1 million
Health Care Paid to Private Providers
$50.2 million
Purchases of Local Goods & Services
$133.1 million
Net Direct Impact*
$2.125 billion
Photo credits: Navy Region Northwest
Kitsap County Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.
Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.
Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.
Northwest Navigator Circulation 20 09 We’ve got you covered!
KITSAP PENINSULA ZIP CODE
CITY
Circulation
98310
Bremerton
231
98311
Bremerton
120
98312
Bremerton
2,058
98314
Bremerton
1,280
98315
Silverdale
3,428
98337
Bremerton
261
98345
Keyport
320
98346
Kingston
190
98366
Port Orchard
162
98370
Poulsbo
135
98383
Silverdale
239
98528
Belfair
181
Insert Total
8,605
69
Total Circulation
8,674
WHIDBEY/EVERETT ZIP CODE
CITY
Circulation
98199
Seattle
200
98206
Everett
145
98207
Everett
945
98223
Arlington
360
98271
Marysville
950
98277
Oak Harbor
3,226
98278
Oak Harbor
3,490
Insert Total Mail Total Circulation Grand Total
9,316 11 9,327
18,001
Important: Please add 2% to insert quantities for spoilage
Independently Audited By:
Source: ABC & CVC Audit SPI Media Kit 12-1-9
TARGETS A POWERFUL AUDIENCE
Reservists 2,399
Contractors 11,400
Civilians 15,655
Active Duty 26,100
Navy Family 42,341
Retirees 55,510
Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s We’ve got you covered!
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PAGE 3
LOOK INSI
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MERCHANT AP MER KITSAP
MER CHA NTS TH KITS AP FAVO RITE NOR FROM YOU R Kitsap Tire BIG SAVI NGS ical, Inc. lsbo Inn Kitsap Opt
SPI Media Kit 12-1-9
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400
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We’ve Got You Covered in the Pacific Northwest. C omplete listing of W ashington N ewspaper N etwork publications :
Business Journals Bellingham Business Journal
PH: (360) 647-8805 n Tabloid n Monthly Reserve space on Thursday, two weeks prior to publishing date. Publishes 1st Monday of the month. www.BBJToday.com
Wenatchee Business Journal
PH: (509) 663-6730 n Tabloid n Monthly Reserve space on Thursday, two weeks prior to publishing date. Publishes 1st Monday of the month. www.WBJToday.com
clallam/Jefferson County Forks Forum*
publishes Wednesday
Peninsula Daily News*
publishes Sunday-Friday
Sequim Gazette*
publishes Wednesday
Sequim This Week*
publishes Wednesday
KING & PIERCE COUNTY Auburn Reporter
PH: (253) 833-0218 n Tabloid n Fri www.Auburn-Reporter.com
Bellevue Reporter
PH: (425) 453-4270 n Tabloid n Wed/Sat www.BellevueReporter.com
Bonney Lake & Sumner Courier-Herald
PH: (253) 862-7719 n Broadsheet n Wed www.BLSCourierHerald.com
Bothell/Kenmore Reporter
PH: (425) 483-3732 n Tabloid n Wed www.Bothell-Reporter.com
Capitol Hill Times*
publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Maple Valley & Covington Reporter PH: (425) 432-1209 n Tabloid n Fri www.CovingtonReporter.com www.MapleValleyReporter.com
El Siete Dias*
publishes Wednesday (in King, Pierce and Snohomish Counties)
Enumclaw Courier-Herald
PH: (360) 825-2555 n Broadsheet n Wed www.CourierHerald.com
Federal Way Mirror
PH: (253) 925-5565 n Tabloid n Wed/Sat www.FederalWayMirror.com
Fort Lewis Ranger* publishes Friday
Issaquah/Sammamish Reporter
PH: (425) 391-0363 n Tabloid n Fri www.Issaquah-Reporter.com www.Sammamish-Reporter.com
Kent Reporter
PH: (253) 872-6600 n Tabloid n Wed/Sat www.KentReporter.com
Kirkland Reporter
PH: (425) 822-9166 n Tabloid n Wed www.KirklandReporter.com
Madison Park Times* publishes Monthly
Mercer Island Reporter
PH: (206) 232-1215 n Broadsheet n Wed www.MI-Reporter.com
Nguoi Viet Tay Bac
Publishes Tuesdays & Fridays
North Seattle Herald-Outlook*
publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
The Northwest Airlifter* publishes Thursday
Queen Anne News/Magnolia News* publishes Wednesday
Redmond Reporter
PH: (425) 867-0353 n Tabloid n Fri www.Redmond-Reporter.com
Renton Reporter
PH: (425) 255-3484 n Tabloid n Fri www.RentonReporter.com
Russian World News*
publishes Twice Monthly
Snoqualmie Valley Record
PH: (425) 888-2311 n Tabloid n Wed www.ValleyRecord.com
South Seattle Beacon*
publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Vashon-Maury Island Beachcomber PH: (206) 463-9195 n Tabloid n Wed www.VashonBeachcomber.com
Weekly Volcano*
publishes Thursday
KITSAP COUNTY Bainbridge Island Review
PH: (206) 842-6613 n Tabloid n Fri www.BainbridgeReview.com
Island County Northwest Navigator Whidbey/Everett PH: (360) 675-6611 n Tabloid n Fri www.NorthwestNavigator.com
North Whidbey TMC
PH: (360) 675-6611 n Tabloid n Wed
Whidbey News-Times
PH: (360) 675-6611 n Tabloid n Wed/Sat www.WhidbeyNewsTimes.com
MASON County Shelton-Mason County Journal* publishes Thursday
Nickel Publications Little Nickel
publishes Weekly
Nickel Ads
publishes Weekly
SAN JUAN County Islands’ Sounder
PH: (360) 376-4500 n Tabloid n Wed www.IslandsSounder.com
Islands’ Weekly
PH: (360) 468-4242 n Tabloid n Tue www.IslandsWeekly.com
Journal of the San Juan Islands
PH: (360) 378-5696 n Tabloid n Wed www.SanJuanJournal.com
Skagit County La Conner Weekly News* publishes Wednesday
SNOHOMISH County Arlington Times
PH: (360) 435-5757 n TABLOID n Wed www.ArlingtonTimes.com
Edmonds Beacon*
publishes Thursday
Bremerton Patriot
Enterprise*
Central Kitsap Reporter
Marysville Globe
Kingston Community News
Mukilteo Beacon*
PH: (360) 308-9161 Tabloid n Fri www.BremertonPatriot.com
PH: (360) 308-9161 n Tabloid n Fri www.CentralKitsapReporter.com PH: (360) 779-4464 n Tabloid n Monthly www.KingstonCommunityNews.com Reserve space by the 15th of the month for publication on the last Friday of the month.
publishes Wednesday
PH: (360) 659-1300 n Tabloid n Wed www.MarysvilleGlobe.com publishes Wednesday * Network Partner Newspapers
North Kitsap Herald
PH: (360) 779-4464 n Tabloid n Fri www.NorthKitsapHerald.com
Northwest Navigator Kitsap
PH: (360) 308-9161 n Tabloid n Fri www.NorthwestNavigator.com
Port Orchard Independent
PH: (360) 876-4414 n Tabloid n Fri www.PortOrchardIndependent.com
What’s Up
PH: (360) 779-4464 n Tabloid n Fri
National Sales Office
Toll Free (888) 443-5815 Ph: (360) 394-5840 n Fax (360) 394-5841 www.SoundPublishing.com Sound Publishing 19351 8th Ave. NE, Suite 106 Poulsbo, WA 98370