Rates Effective September 1, 2008
U.S. Navy
2008
MILITARY NEWSPAPER ADVERTISING RATES
U.S. Air Force
U.S. Army
We deliver the Buying Power of the
Armed Forces Community
to Your Business! We’ve got you covered on all 5 Military Bases in western Washington: Serving Navy Base Kitsap & Installations:
Serving Naval Air Station Whidbey & Naval Station Everett:
Serving Fort Lewis Army Post:
Serving McChord Air Force Base:
Kitsap Northwest Navigator
Whidbey & Everett Northwest Navigator
Fort Lewis Ranger
The Northwest Airlifter
WASHINGTON
NEWSPAPER
NETWORK
$3.4 Billion Military Payroll
Your gateway to the Pacific Northwest’s
5 Military Bases! 4 Military Newspapers!
Western Washington is home to nearly 80,000 military families employed around the area’s five major military bases and over a hundred installations. All base newspapers are officially contracted with the U.S. government except for The Ranger, which is independent, serving Fort Lewis and the surrounding community since 1951.
NW NAVIGATOR CLASSIFIED RATES
DISPLAY RATES
CLASSIFIED LINE RATES
DISPLAY ANNUAL BULK RATES
Rates listed are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period.
Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings.
Annual Bulk in column inches
All NW Navigator Editions
Kitsap Northwest Navigator
Whidbey & Everett Northwest Navigator
Open rate
$34.60
$21.95
$18.75
78”
31.88
20.55
16.95
175”
30.47
19.90
15.95
350”
29.45
19.15
15.50
600”
28.39
18.40
15.00
1200”
26.35
16.90
14.10
Annual Bulk in column inches
2300”
24.65
15.85
13.15
3500”
23.93
15.35
4700”
23.16
14.85
Weekly Rates Open
Whidbey & Everett Combined Classified Editions
$5.10
$3.00
$3.00
CLASSIFIED DISPLAY ANNUAL BULK RATES
Rates are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period. Kitsap County Classified Edition
Whidbey & Everett Combined Classified Editions
Open
$25.20
$11.05
$18.60
12.80
50”
20.32
9.94
13.96
12.40
150”
19.04
9.42
12.98
300”
18.36
9.00
12.60 12.10
22.44
14.40
12.00
6800”
21.80
14.00
11.65
DISPLAY WEEKLY FREQUENCY RATES
Rates listed are per column inch. Create impact and stretch your budget when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
All NW Navigator Editions
Kitsap Northwest Navigator
Whidbey & Everett Northwest Navigator
6 week
$29.45
$18.70
$15.95
13 week
27.68
17.55
15.00
26 week (40” or less)
26.01
16.50
14.10
26 week (41” & over)
24.35
15.40
13.25
52 week (40” or less)
22.91
14.30
12.65
52 week (41” & over)
21.29
13.20
11.85
500”
17.77
8.81
1000”
17.03
8.29
11.74
2000”
15.28
7.73
10.25
3000”
14.88
7.50
10.00
4000”
14.45
7.42
9.58
5000”
14.07
7.30
9.25
6000”+
13.66
7.16
8.91
CLASSIFIED DISPLAY WEEKLY FREQUENCY RATES Rates are per column inch. Stretch your budget and get results when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
Consecutive Weekly Program
SINGLE SHEET PREPRINT
Size is 8-1/2” x 11”. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Quantity
Kitsap County Classified Edition
All NW Navigator Classified Editions
5800”
Consecutive Weekly Program
All NW Navigator Classified Editions
All NW Navigator Classified Editions
Kitsap County Classified Edition
Whidbey & Everett Combined Classified Editions
6 week
$20.49
$9.11
$14.99
13 week
19.13
8.54
13.96
26 week (40” or less)
16.01
8.01
10.82
Open
6x
12x
18x
26x
36x
50x
26 week (41” & over)
15.22
7.51
10.40
3,000
$50.00
$49.50
$49.00
$48.50
$48.00
$47.50
$47.00
10,000
52 week (40” or less)
14.62
6.95
10.25
41.00
40.50
40.00
39.50
39.00
38.50
38.00
20,000
52 week (41” & over)
13.35
6.44
9.27
40.00
39.50
39.00
38.50
38.00
37.50
37.00
40,000
39.00
38.50
38.00
37.50
37.00
36.50
36.00
60,000
38.00
37.50
37.00
36.50
36.00
35.50
35.00
100,000+
37.00
36.50
36.00
35.50
35.00
34.50
34.00
4-32 PAGE TAB PREPRINT Over 32 pages add $2 per thousand per 8
pages. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Quantity
Open
6x
12x
18x
26x
36x
50x
3,000
$64.00
$63.50
$58.00
$57.50
$56.00
$55.50
$54.00
10,000
58.00
57.50
55.00
54.50
53.00
52.50
51.00
20,000
55.00
54.50
53.00
52.50
51.00
50.50
49.00
40,000
53.00
52.50
51.00
50.50
49.00
48.50
47.00
60,000
51.00
50.50
49.00
48.50
47.00
46.50
45.00
100,000+
49.00
48.50
47.00
46.50
45.00
44.50
43.00
PREPRINT DELIVERY & INFO
PREPRINT SHIPPING: For the Whidbey and Everett Navigator, deliver preprints one week prior to publication to: Everett Press 11323 30th Ave. West Everett, WA 98204 Phone: (425) 355-0717 After Hours: (425) 290-6609
For the Kitsap Navigator, deliver preprints one week prior to publication to: Bainbridge Press 7689 NE Day Road Bainbridge Island, WA 98110 Phone: (206) 842-8305 After Hours: (206) 855-4303
PREPRINT RESERVATION DEADLINES: Northwest Navigator(s) is 4 pm on Thursday one week prior to publication.
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Navigator pre-printed inserts are to be half-folded and measure no more than 12.5” x 11.25” Minimum size 4”x 6”.
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
THE RANGER • NW AIRLIFTER DISPLAY & CLASSIFIED RATES DISPLAY & CLASSIFIED WEEKLY FREQUENCY RATES Rates listed are modular. Create impact and stretch your budget when you commit to these weekly frequency levels.
Full Page
Ranger 10.5”x 13” Airlifter 10.5”x 16”
CLASSIFIED LINE RATES
Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings. The Ranger & Northwest Airlifter Combined
Weekly Rates Open
$4.15
Open
$2,376.00
10% 6 weeks
$2,138.40
15% 13 weeks
$2,091.60
20% 26 weeks
$1,900.80
PREPRINTS
25% 52 weeks
$1,782.00
Preprinted Inserts
10”x 10.625”
9”x 11” or folded
Normal Rate
3/4 Page
PREPRINT DELIVERY & INFO Lowest Rate
Open
$1,980.00
One to four pages
$55
$45
10% 6 weeks
$1,782.00
Five to eight pages
$58
$48
15% 13 weeks
$1,683.00
Over eight pages
$61
$51
20% 26 weeks
$1,584.00
PREPRINT SHIPPING:
25% 52 weeks
$1,485.00
1/2 Page
10.5”x 6.375” $1,188.00
Open
For The Ranger & Northwest Airlifter, deliver by Tuesday, 11 am, week of publication to: Everett Press 11323 30th Ave. West Everett, WA 98204 Phone: (425) 355-0717 After Hours: (425) 290-6609
10% 6 weeks
$1,069.20
15% 13 weeks
$1,009.80
20% 26 weeks
$949.20
25% 52 weeks
$891.00
Northwest Airlifter: 4 pm on Monday prior to publication.
5.125”x 6.375”
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or
1/4 Page Open
$594.00
10% 6 weeks
$534.60
15% 13 weeks
$504.90
20% 26 weeks
$475.20
25% 52 weeks
$445.50
1/8 Page
2.5”x 4.125” or 5.125”x 2”
Open
$198.00
10% 6 weeks
$178.20
15% 13 weeks
$168.30
20% 26 weeks
$158.40
25% 52 weeks
$148.50
1/16 Page
2”x 2”
Open
$99.00
10% 6 weeks
$89.10
15% 13 weeks
$84.15
20% 26 weeks
$79.20
25% 52 weeks
$74.25
PREPRINT RESERVATION DEADLINES: Ranger &
$150 minimum charge.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Ranger & NW Airlifter inserts may not exceed 9” x 12”.
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
COLOR RATES, DEADLINES & MECHANICAL INFO n COLOR RATES All rates are based per single page per zoned edition. Color separations are extra.
For Northwest Navigator: Spot color..............................................................................$150 2 or more colors.........................................................$135 each Full process color................................................................$460 Multiple editions........................................................$135 each Double truck spot colors..........................................$220 each
For The Ranger & Northwest Airlifter combined: Spot color................................................................................$75 2 colors..................................................................................$150 Full process color................................................................$225
n ADVERTISING RESERVATION DEADLINES Kitsap Navigator.................................................Tuesday, 10am Whidbey & Everett Navigator..........................Tuesday, 11am Navigator Classified Line Ads............... Wednesday, 4:30 pm The Ranger..........................................................Tuesday, 11am Northwest Airlifter.............................................Tuesday, 11am Ranger & NW Airlifter Classified Line Ad......Tuesday, 11am
n NON-COMMISSIONABLE RATES Rates are non-commissionable — net with no cash discounts and available for an individual, single store, service establishment or group under single ownership operating under a single name.
n MECHANICAL INFORMATION Acceptable half-tone screen is 85 line. All ads smaller than full page must be bordered to exact dimensions. Any Navigator advertisement which exceeds 19 inches in height will be billed at 21.5 inches. Ranger or Airlifter ads exceeding 14 inches in height will be billed at 16 inches.
NW NAVIGATOR DISPLAY AD SPECIFICATIONS
NW NAVIGATOR CLASSIFIED AD SPECIFICATIONS
Full Page.............7 col. x 21” 1 column...........................1.5” 2 columns.................. 3.1666” 3 columns.................. 4.8333” 4 columns........................ 6.5” 5 columns.................. 8.1666” 6 columns.................. 9.8333” 7 columns...................... 11.5”
Full Page.......... 10 col. x 21” 1 column...................... 1.068” 2 columns...................... 2.22” 3 columns.................... 3.375” 4 columns...................... 4.52” 5 columns...................... 5.68” 6 columns...................... 6.83” 7 columns...................... 7.98” 8 columns...................... 9.13” 9 columns.................... 10.29” 10 columns.................. 11.44”
Photo credits: Navy Region Northwest
Our publications have EXCLUSIVE DISTRIBUTION to 100% of base personnel and military housing. Our military readers are married, live in the community and have college degrees.
$1,208/mo
$64,758
Ranger and NW Airlifter readers average discretionary income
NW Navigator readers average household income
4 great ways to target your military audience in Washington state!
GENERAL INFORMATION & POLICIES • The Publisher reserves the right to refuse any ad or preprinted insert. • Local rates are non-commissionable but are available to all, including agencies. For commissionable and national rates, mark up applicable rates 20 percent. For non-profit rates, deduct 10 percent from open rate for registered 501C3 agencies. • Rates may be raised with 30 days advance notice. • Display advertising is sold by the column inch and is measured to the half-inch.
Whidbey EA-6B Prowler Aircraft
Everett USS Shoup DDG-86
Northwest Navigator, Whidbey/Everett Edition Published Fridays • Circulation 9,425
COPY
• All display advertisements must carry a “signature” of the party inserting the ad. The Publisher reserves the right to insert the word “advertisement” in all ads, including “all copy” ads which may be mistaken for news articles. • All ads smaller than full page must be bordered to their exact dimension. • A minimum of a one-point border is required on all ads. • All layouts, illustrations and composition which represent the creative effort of Sound Publishing, Inc. are the sole property of the Publisher and may not be reproduced without prior consent. • Advertiser assumes all liability for true, factual and legal copy provided for any advertisement. • Late ads accepted at Publisher’s option. No proofs shown.
Serves: Naval Air Station Whidbey and Naval Station Everett. Onbase employment is 10,066 on Whidbey, and 4,517 active duty and civilian personnel on Everett. The Whidbey military accounts for 68% of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions. Everett has an annual payroll of $159.1 million, and $138.1 million in retiree pensions. Kitsap USS OHIO Submarine
Northwest Navigator, Kitsap Edition Published Fridays • Circulation 8,645
Serves: Naval Base Kitsap, Puget Sound Naval Shipyard and Keyport Undersea Warfare Center. On-base employment is 27,375, with an annual payroll of one billion dollars, and another $253.9 million in pensions.
REVISIONS
• Publisher reserves the right to charge standard composition charges for any revisions to original copy, layout, artwork, photos or other ad elements unless newspaper failed to follow clear and explicit instructions. • Advertisements produced but canceled before deadline will be charged composition charges at $40 per hour. • Advertisements produced but canceled after deadline will be charged one-half the applicable rate.
Fort Lewis Stryker
Fort Lewis Ranger
Published Thursdays • Circulation 21,000
Serves: Fort Lewis Army Post Fort Lewis has more than 39,000 soldiers and civilian workers and over 120,000 retirees. The Ranger is delivered by direct mail distribution and newsstands throughout the installation and reaches more than 52,000 family members living on and off post.
OMISSION & ERROR
• In the event of error, omission, damage or failure to distribute any advertisement, Publisher’s liability is limited to the amount paid to Publisher for production and printing and/or insertions of said advertisement. Notice of errors must be called to the attention of the newspaper’s Publisher within one day of publication so that the appropriate corrective action can be taken. • Although every effort will be made to meet the wishes of the advertiser, the Publisher does not guarantee the insertion of any particular advertisement on a specified date.
Northwest Airlifter
Published Fridays • Circulation 8,250
Serves: McChord Air Force Base The Northwest Airlifter is the only authorized newspaper at McChord AFB. The base is home of the C-17 transport fleet and employs 10,722 military and civilian personnel.
C-17 Globemaster III shown with McChord AFB airman.
PAYMENT
CALL TODAY TO PLACE
YOUR MILITARY AD
• Payment in advance is required for going-outof-business, out-of-town and new business advertisers until credit is approved. • Statements mailed at first of each month. Terms: Net 10. Service Charge: 1-1/2 percent per month (18 percent annual) is added to accounts with balances unpaid following the last issue of each month. Minimum $1 charge.
Kitsap County (360) 308-9161 Fax (360) 308-9363
PROOFS
Whidbey Island (360) 675-6611 Fax (360) 679-2695
COVER ING ALL
YOUR NAV Y BASES
• Proofs will be delivered/faxed/emailed in the local area for ads totaling 10 inches or more, at customer’s request, provided ad is submitted by deadline. All other ads may be proofed at the newspaper during regular office hours.
Everett (425) 355-4340 Fax (425) 355-4857
TEARSHEETS
• Up to 2 tearsheets are available at no charge at customer’s request.
POSITION CHARGES
www.northwestnavigator.com WASHINGTON
NEWSPAPER
NETWORK
The Ranger & Northwest Airlifter are partner newspapers with the Sound Publishing Washington Newspaper Network.
AUDITED BY
Military Rate Card 9-08
CORPORATE SALES OFFICE PHONE (360) 394-5800 FAX (360) 394-5841 MAIL 19351 8th Ave NE, #106 Poulsbo, WA 98370
• Preferred placement positions add 30 percent to earned rate. Exact specifications, sizes and formats available on request. All preferred placement paid positions subject to confirmation and availability at deadline. Color needs may prohibit position availability.
COMPOSITION SERVICES
• Available at no charge for all display ads. Additional fees will be charged as follows: PDF file copies available on CD for $7.50 each.