Military Newspaper Ad R
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Effective J anuar
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WASHINGTON
NEWSPAPER
NETWORK We’ve got you covered in all 5 military bases in Western Washington!
Photo credits: navy.mil, af.mil, and army.mil
Your gateway to the Pacific Northwest’s
$3.4 Billion
Military Payroll
5 Military Bases! 4 Military Newspapers!
Western Washington is home to nearly 80,000 military families employed around the area’s five major military bases and over a hundred installations. All base newspapers are officially contracted with the U.S. government except for The Ranger, which is independent, serving Fort Lewis and the surrounding community since 1951.
NW NAVIGATOR CLASSIFIED RATES
DISPLAY RATES
CLASSIFIED LINE RATES
DISPLAY ANNUAL BULK RATES
Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings.
Rates listed are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period.
Annual Bulk in column inches
All NW Navigator Editions
Kitsap Northwest Navigator
Whidbey & Everett Northwest Navigator
Open rate
$35.30
$22.40
$19.15
78”
32.50
20.95
17.30
175”
30.47
19.90
15.95
350”
29.45
19.15
15.50
600”
28.39
18.40
15.00
1200”
26.35
16.90
14.10
2300”
24.65
15.85
13.15
3500”
23.93
15.35
12.80
4700”
23.16
14.85
5800”
22.44
6800”
21.80
$5.10
$3.00
$3.00
Open
CLASSIFIED DISPLAY ANNUAL BULK RATES
Rates are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period. Whidbey & Everett Combined Classified Editions
Open
$25.20
$11.05
$18.60
50”
20.32
9.94
13.96
150”
19.04
9.42
12.98
12.40
300”
18.36
9.00
12.60
14.40
12.00
500”
17.77
8.81
12.10
14.00
11.65
1000”
17.03
8.29
11.74
2000”
15.28
7.73
10.25
All NW Navigator Editions
Kitsap Northwest Navigator
Whidbey & Everett Northwest Navigator
6 week
$29.45
$18.70
$15.95
13 week
27.68
17.55
15.00
26 week (40” or less)
26.01
16.50
14.10
26 week (41” & over)
24.35
15.40
13.25
52 week (40” or less)
22.91
14.30
12.65
52 week (41” & over)
21.29
13.20
11.85
Size is 8-1/2” x 11”. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Quantity
Whidbey & Everett Combined Classified Editions
Kitsap County Classified Edition
Rates listed are per column inch. Create impact and stretch your budget when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
SINGLE SHEET PREPRINT
Kitsap County Classified Edition
All NW Navigator Classified Editions
DISPLAY WEEKLY FREQUENCY RATES Consecutive Weekly Program
Weekly Rates
All NW Navigator Classified Editions
Annual Bulk in column inches
3000”
14.88
7.50
10.00
4000”
14.45
7.42
9.58
5000”
14.07
7.30
9.25
6000”+
13.66
7.16
8.91
CLASSIFIED DISPLAY WEEKLY FREQUENCY RATES Rates are per column inch. Stretch your budget and get results when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
Consecutive Weekly Program
All NW Navigator Classified Editions
Kitsap County Classified Edition
Whidbey & Everett Combined Classified Editions
6 week
$20.49
$9.11
$14.99
13 week
19.13
8.54
13.96
26 week (40” or less)
16.01
8.01
10.82
Open
6x
12x
18x
26x
36x
50x
26 week (41” & over)
15.22
7.51
10.40
3,000
$51.00
$50.50
$50.00
$49.50
$49.00
$48.50
$48.00
52 week (40” or less)
14.62
6.95
10.25
10,000
42.00
41.50
41.00
40.50
40.00
39.50
39.00
52 week (41” & over)
13.35
6.44
9.27
20,000
41.00
40.50
40.00
39.50
39.00
38.50
38.00
40,000
40.00
39.50
39.00
38.50
38.00
37.50
37.00
60,000
39.00
38.50
38.00
37.50
37.00
36.50
36.00
100,000+
37.00
36.50
36.00
35.50
35.00
34.50
34.00
4-32 PAGE TAB PREPRINT
Over 32 pages add $2 per thousand per 8 pages. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Quantity
Open
6x
12x
18x
26x
36x
50x
3,000
$65.00
$64.50
$59.00
$58.50
$57.00
$56.50
$55.00
10,000
59.00
58.50
56.00
55.50
54.00
53.50
52.00
20,000
56.00
55.50
54.00
53.50
52.00
51.50
50.00
40,000
54.00
53.50
52.00
51.50
50.00
49.50
48.00
60,000
52.00
51.50
50.00
49.50
48.00
47.50
46.00
100,000+
48.00
47.50
46.00
45.50
44.00
43.50
42.00
PREPRINT DELIVERY & INFO PREPRINT SHIPPING: For the Navigators, deliver preprints one week prior to publication to: Everett Press 11323 30th Ave. West Everett, WA 98204 Phone: (425) 355-0717 After Hours: (425) 290-6609
PREPRINT RESERVATION DEADLINES: Northwest Navigators deadline at 10 am on Tuesday one week prior to publication.
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge. Please add 2% of the circulation quantity for spoilage.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Navigator pre-printed inserts are to be half-folded and measure no more than 12.5” x 11.25”. (Minimum size 4”x 6”.)
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
THE RANGER • NW AIRLIFTER DISPLAY & CLASSIFIED RATES DISPLAY & CLASSIFIED WEEKLY FREQUENCY RATES
n COLOR RATES All rates are based per single page per zoned edition. Color separations are extra.
Rates listed are modular. Create impact and stretch your budget when you commit to these weekly frequency levels.
Full Page
For Northwest Navigator:
Ranger 10.5”x 13” Airlifter 10.5”x 16”
Open
$2,376.00
10% 6 weeks
$2,138.40
15% 13 weeks
$2,091.60
20% 26 weeks
$1,900.80
25% 52 weeks
$1,782.00
3/4 Page
10.5”x 10.625”
Open
$1,980.00
10% 6 weeks
$1,782.00
15% 13 weeks
$1,683.00
20% 26 weeks
$1,584.00
25% 52 weeks
$1,485.00
1/2 Page
10.5”x 6.375” $1,188.00
Open
Spot color..............................................................................$150 2 or more colors.........................................................$135 each Full process color................................................................$395 Multiple editions........................................................$135 each Double truck spot colors..........................................$220 each
CLASSIFIED LINE RATES
Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings. The Ranger & Northwest Airlifter Combined
Weekly Rates Open
$4.15
PREPRINT DELIVERY & INFO
PREPRINTS Preprinted Inserts
10% 6 weeks
$1,069.20
9”x 11” or folded
Normal Rate
15% 13 weeks
$1,009.80
One to four pages
$55
$45
20% 26 weeks
$949.20
Five to eight pages
$58
$48
25% 52 weeks
$891.00
Over eight pages
$61
$51
1/4 Page
5.125”x 6.375”
Open
$594.00
10% 6 weeks
$534.60
15% 13 weeks
$504.90
20% 26 weeks
$475.20
25% 52 weeks 1/8 Page
$445.50 2.5”x 4.125” or 5.125”x 2”
Open
$198.00
10% 6 weeks
$178.20
15% 13 weeks
$168.30
20% 26 weeks
$158.40
25% 52 weeks
$148.50
1/16 Page
2”x 2”
Open
$99.00
10% 6 weeks
$89.10
15% 13 weeks
$84.15
20% 26 weeks
$79.20
25% 52 weeks
$74.25
Color Rates, Deadlines & Mechanical Info
Lowest Rate
PREPRINT SHIPPING: For The Ranger & Northwest Airlifter, deliver by Tuesday, 10 am, week of publication to: Everett Press 11323 30th Ave. West Everett, WA 98204 Phone: (425) 355-0717 After Hours: (425) 290-6609
PREPRINT RESERVATION DEADLINES: Ranger & Northwest Airlifter: 4 pm on Monday prior to publication.
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Ranger & NW Airlifter inserts may not exceed 9” x 12”.
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
For The Ranger & Northwest Airlifter combined: Spot color................................................................................$75 2 colors..................................................................................$150 Full process color................................................................$225
n ADVERTISING RESERVATION DEADLINES Kitsap, Whidbey & Everett Navigator.............Tuesday, 10am Ranger & Northwest Airlifter...........................Tuesday, 11am
n NON-COMMISSIONABLE RATES Rates are non-commissionable — net with no cash discounts and available for an individual, single store, service establishment or group under single ownership operating under a single name.
n MECHANICAL INFORMATION Acceptable half-tone screen is 85 line. All ads smaller than full page must be bordered to exact dimensions. Any Navigator advertisement which exceeds 11 inches in height will be billed at 13 inches. Ranger or Airlifter ads exceeding 14 inches in height will be billed at 16 inches.
NW NAVIGATOR DISPLAY AD SPECIFICATIONS
NW NAVIGATOR CLASSIFIED AD SPECIFICATIONS
Full Page.............6 col. x 12.75” 1 column...........................1.5” 2 columns.................. 3.1666” 3 columns.................. 4.8333” 4 columns........................ 6.5” 5 columns.................. 8.1666” 6 columns.................. 9.8333”
Full Page....... 8 col. x 12.75” 1 column...................... 1.078” 2 columns.................... 2.236” 3 columns.................... 3.394” 4 columns.................... 4.552” 5 columns...................... 5.71” 6 columns.................... 6.868” 7 columns.................... 8.026” 8 columns.................... 9.184”
RANGER & NW AIRLIFTER DISPLAY AD SIZES 1/16 page:................. 2.5”x 2” 1/8 page vert..... 2.5”x 4.125” 1/8 page horiz...... 5.125”x 2” 1/4 page:.......... 5.125”x 6.375 1/2 page vert...... 5.125”x 13”
1/2 pg horiz...... 10.5”x 6.375” 3/4 page vert...... 7.875”x 13” 3/4 pg horiz.... 10.5”x 10.625” Full pg Ranger...... 10.5”x 13” Full pg Airlifter..... 10.5”x 16”
Photo credits: Navy Region Northwest
Our publications have EXCLUSIVE DISTRIBUTION to 100% of base personnel and military housing. Our military readers are married, live in the community and have college degrees.
$1,208/mo
$64,758
Ranger and NW Airlifter readers average discretionary income
NW Navigator readers average household income Retirees make up over a third of the Navy community
GENERAL INFORMATION & POLICIES
4 GREAT WAYS TO
TARGET YOUR MILITARY AUDIENCE
• The Publisher reserves the right to refuse any ad or preprinted insert. • Local rates are non-commissionable but are available to all, including agencies. For commissionable and national rates, mark up applicable rates 20 percent. For non-profit rates, deduct 10 percent from open rate for registered 501C3 agencies. • Rates may be raised with 30 days advance notice. • Display advertising is sold by the column inch and is measured to the half-inch.
Whidbey EA-6B Prowler Aircraft
IN WASHINGTON STATE!
Everett USS Shop DDG-86
Northwest Navigator, Whidbey/Everett Edition
COPY
• All display advertisements must carry a “signature” of the party inserting the ad. The Publisher reserves the right to insert the word “advertisement” in all ads, including “all copy” ads which may be mistaken for news articles. • All ads smaller than full page must be bordered to their exact dimension. • A minimum of a one-point border is required on all ads. • All layouts, illustrations and composition which represent the creative effort of Sound Publishing, Inc. are the sole property of the Publisher and may not be reproduced without prior consent. • Advertiser assumes all liability for true, factual and legal copy provided for any advertisement. • Late ads accepted at Publisher’s option. No proofs shown.
Published Fridays • Circulation 9,295
Serves: Naval Air Station Whidbey and Naval Station Everett. On base employment is 10,066 on Whidbey, and 4,517 active duty and civilian personnel on Everett. The Whidbey military accounts for 68% of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions. Everett has an annual payroll of $159.1 million, and $138.1 million in retiree pensions.
Northwest Navigator, Kitsap Edition
Kitsap USS OHIO Submarine
Published Fridays • Circulation 8,605
Serves: Naval Base Kitsap, Puget Sound Naval Shipyard and Keyport Undersea Warfare Center.
REVISIONS
On-base employment is 27,375, with an annual payroll of one billion dollars, and another $253.9 million in retiree pensions.
• Publisher reserves the right to charge standard composition charges for any revisions to original copy, layout, artwork, photos or other ad elements unless newspaper failed to follow clear and explicit instructions. • Advertisements produced but canceled before deadline will be charged composition charges at $40 per hour. • Advertisements produced but canceled after deadline will be charged one-half the applicable rate.
Fort Lewis Stryker
Fort Lewis Ranger
Published Thursdays • Circulation 19,039
Serves: Fort Lewis Army Post Fort Lewis has more than 39,000 soldiers and civilian workers and over 120,000 retirees. The Ranger is delivered by direct mail distribution and newsstands throughout the installation and reaches more than 52,000 family members living on and off post.
OMISSION & ERROR
• In the event of error, omission, damage or failure to distribute any advertisement, Publisher’s liability is limited to the amount paid to Publisher for production and printing and/ or insertions of said advertisement. Notice of errors must be called to the attention of the newspaper’s Publisher within one day of publication so that the appropriate corrective action can be taken. • Although every effort will be made to meet the wishes of the advertiser, the Publisher does not guarantee the insertion of any particular advertisement on a specified date.
Northwest Airlifter
Published Fridays • Circulation 8,250
Serves: McChord Air Force Base The Northwest Airlifter is the only authorized newspaper at McChord AFB. The base is home of the C-17 transport fleet and employs 10,722 military and civilian personnel.
C-17 Globemaster III shown with McChord AFB airman.
PAYMENT
• Payment in advance is required for going-outof-business, out-of-town and new business advertisers until credit is approved. • Statements mailed at first of each month. Terms: Net 10. Service Charge: 1-1/2 percent per month (18 percent annual) is added to accounts with balances unpaid following the last issue of each month. Minimum $1 charge.
CALL TODAY TO PLACE
YOUR MILITARY AD
Kitsap County Ph (360) 308-9161 • Fax (360) 308-9363
TARGETS A POWERFUL AUDIENCE
PROOFS
• Proofs will be delivered/faxed/emailed in the local area for ads totaling 10 inches or more, at customer’s request, provided ad is submitted by deadline. All other ads may be proofed at the newspaper during regular office hours.
Whidbey Island Ph (360) 675-6611 • Fax (360) 679-2695
Contractors 11,400
Civilians 15,655
Active Duty 26,100
Navy Family 42,341
CORPORATE SALES OFFICE PHONE (360) 394-5800 FAX (360) 394-5841 MAIL 19351 8th Ave NE, #106 Poulsbo, WA 98370
Retirees 55,510
WASHINGTON
NEWSPAPER
NETWORK
TEARSHEETS
www.northwestnavigator.com
POSITION CHARGES
The Ranger & Northwest Airlifter are partner newspapers with the Sound Publishing Washington Newspaper Network.
• Up to 2 tearsheets are available at no charge at customer’s request.
AUDITED BY
Military Rate Card 2-2-09
Reservists 2,399
Everett Ph (425) 355-4340 • Fax (425) 355-4857
• Preferred placement positions add 30 percent to earned rate. Exact specifications, sizes and formats available on request. All preferred placement paid positions subject to confirmation and availability at deadline. Color needs may prohibit position availability.
COMPOSITION SERVICES
• Available at no charge for all display ads. Additional fees will be charged as follows: PDF file copies available on CD for $7.50 each.