Effective April 27, 2010
WASHINGTON
NEWSPAPER
AD RATES
NETWORK We’ve got you covered on all five
2010 military bases in W. Washington!
US Navy photo by Gary Nichols/Released
NORTHWEST NAVIGATOR Your gateway to the Pacific Northwest’s $3.4 million military payroll. Western Washington is home to nearly 80,000 military families employed around the area’s five major military bases and over a hundred installations. All base newspapers are officially contracted with the U.S. government except for The Ranger, which is independent, serving Fort Lewis and the surrounding community since 1951.
DISPLAY ANNUAL BULK RATES
CLASSIFIED LINE RATES
Rates listed are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period.
Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings.
Annual Bulk in column inches
All NW Navigator Editions
Kitsap & Everett Northwest Navigator
Whidbey Northwest Navigator
Open rate
$35.30
$22.40
$19.15
78”
32.50
20.95
17.30
175”
30.47
19.90
15.95
350”
29.45
19.15
15.50
600”
28.39
18.40
15.00
1200”
26.35
16.90
14.10
Annual Bulk in column inches
2300”
24.65
15.85
13.15
3500”
23.93
15.35
12.80
4700”
23.16
14.85
12.40
5800”
22.44
14.40
12.00
6800”
21.80
14.00
11.65
$5.10
$3.00
$3.00
Rates are per column inch. Run any combination of ad sizes and frequency during a 12-month contract period. All NW Navigator Classified Editions
All of Kitsap County w/Everett Navigator Classified Edition
WhidbeyClassified Edition
Open
$25.20
$11.05
$18.60
50”
20.32
9.94
13.96
150”
19.04
9.42
12.98
300”
18.36
9.00
12.60 12.10
500”
17.77
8.81
1000”
17.03
8.29
11.74
2000”
15.28
7.73
10.25
3000”
14.88
7.50
10.00
4000”
14.45
7.42
9.58
5000”
14.07
7.30
9.25
6000”+
13.66
7.16
8.91
All NW Navigator Editions
Kitsap & Everett Northwest Navigator
Whidbey Northwest Navigator
6 week
$29.45
$18.70
$15.95
13 week
27.68
17.55
15.00
26 week (40” or less)
26.01
16.50
14.10
26 week (41” & over)
24.35
15.40
13.25
52 week (40” or less)
22.91
14.30
12.65
Consecutive Weekly Program
52 week (41” & over)
21.29
13.20
11.85
CLASSIFIED DISPLAY WEEKLY FREQUENCY RATES
Rates are per column inch. Stretch your budget and get results when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
SINGLE SHEET PREPRINT
Size is 8-1/2” x 11”. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Open
6x
12x
18x
26x
36x
50x
3,000
$51.00
$50.50
$50.00
$49.50
$49.00
$48.50
$48.00
10,000
42.00
41.50
41.00
40.50
40.00
39.50
39.00
20,000
41.00
40.50
40.00
39.50
39.00
38.50
38.00
40,000
40.00
39.50
39.00
38.50
38.00
37.50
37.00
60,000
39.00
38.50
38.00
37.50
37.00
36.50
36.00
100,000+
37.00
36.50
36.00
35.50
35.00
34.50
34.00
4-32 PAGE TAB PREPRINT
Over 32 pages add $2 per thousand per 8 pages. Minimum quantity of 3,000 preprints or $150 minimum charge. Please add 2% to circulation quantity for spoilage.
Quantity
WhidbeyClassified Edition
CLASSIFIED DISPLAY ANNUAL BULK RATES
Rates listed are per column inch. Create impact and stretch your budget when you commit to these weekly linage levels. Advertisements must be a minimum of 5 column inches per week to qualify.
Quantity
All of Kitsap County w/Everett Navigator Classified Edition
Open
DISPLAY WEEKLY FREQUENCY RATES Consecutive Weekly Program
Weekly Rates
All NW Navigator Classified Editions
All NW Navigator Classified Editions
All of Kitsap County w/Everett Navigator Classified Edition
WhidbeyClassified Edition
6 week
$20.49
$9.11
$14.99
13 week
19.13
8.54
13.96
26 week (40” or less)
16.01
8.01
10.82
26 week (41” & over)
15.22
7.51
10.40
52 week (40” or less)
14.62
6.95
10.25
52 week (41” & over)
13.35
6.44
9.27
PREPRINT DELIVERY & INFO PREPRINT SHIPPING: For the Navigators, deliver preprints one week prior to publication to: Everett Press 11323 Commando Rd W
(Dock Doors #7 & #8)
Everett, WA. 98204
Phone (425) 355-0717
After Hours: (425) 290-6609
Open
6x
12x
18x
26x
36x
50x
3,000
$65.00
$64.50
$59.00
$58.50
$57.00
$56.50
$55.00
10,000
59.00
58.50
56.00
55.50
54.00
53.50
52.00
PREPRINT RESERVATION DEADLINES:
20,000
56.00
55.50
54.00
53.50
52.00
51.50
50.00
40,000
54.00
53.50
52.00
51.50
50.00
49.50
48.00
Northwest Navigators deadline at 10 am on Tuesday one week prior to publication.
60,000
52.00
51.50
50.00
49.50
48.00
47.50
46.00
100,000+
48.00
47.50
46.00
45.50
44.00
43.50
42.00
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.
Please add 2% of the circulation quantity for spoilage.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Navigator pre-printed inserts are to be half-folded and measure no more than 12.5” x 11.25”. (Minimum size 4”x 6”.)
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
THE RANGER ★ NORTHWEST AIRLIFTER DISPLAY & CLASSIFIED WEEKLY FREQUENCY RATES
n
Rates listed are modular. Create impact and stretch your budget when you commit to these weekly frequency levels.
Full Page
$2,376.00
10% 6 weeks
$2,138.40
15% 13 weeks
$2,091.60
20% 26 weeks
$1,900.80
25% 52 weeks
$1,782.00
3/4 Page
10.5”x 10.625”
Open
$1,980.00
10% 6 weeks
$1,782.00
15% 13 weeks
$1,683.00
20% 26 weeks
$1,584.00
25% 52 weeks
$1,485.00
1/2 Page
10.5”x 6.375”
Open
$1,188.00
10% 6 weeks
$1,069.20
15% 13 weeks
$1,009.80
20% 26 weeks
$949.20
25% 52 weeks
$891.00
1/4 Page
5.125”x 6.375”
Open
$594.00
10% 6 weeks
$534.60
15% 13 weeks
$504.90
20% 26 weeks
$475.20
25% 52 weeks 1/8 Page
For Northwest Navigator: Spot color..............................................................................$150 2 or more colors.........................................................$135 each Full process color................................................................$395 Multiple editions........................................................$135 each Double truck spot colors..........................................$220 each
Airlifter/Ranger 10.5”x 13”
Open
$445.50 2.5”x 4.125” or 5.125”x 2”
Open
$198.00
10% 6 weeks
$178.20
15% 13 weeks
$168.30
20% 26 weeks
$158.40
25% 52 weeks
$148.50
1/16 Page
2”x 2”
Open
$99.00
10% 6 weeks
$89.10
15% 13 weeks
$84.15
20% 26 weeks
$79.20
25% 52 weeks
$74.25
COLOR RATES
All rates are based per single page per zoned edition. Color separations are extra.
For The Ranger & Northwest Airlifter combined: Spot color................................................................................$75 2 colors..................................................................................$150 Full process color................................................................$225
CLASSIFIED LINE RATES
Rates are per line, per issue. Northwest Navigator editions and Northwest Airlifter are published Friday mornings. The Ranger is published Thursday mornings.
n
Kitsap, Whidbey & Everett Navigator.............Tuesday, 10am Ranger & Northwest Airlifter...........................Tuesday, 11am
The Ranger & Northwest Airlifter Combined
Weekly Rates Open
$4.15
n
PREPRINT DELIVERY & INFO Preprinted Inserts 9”x 11” or folded
Normal Rate
Lowest Rate
One to four pages
$55
$45
Five to eight pages
$58
$48
Over eight pages
$61
$51
PREPRINT SHIPPING: For The Ranger & Northwest Airlifter, deliver by Tuesday, 10 am, week of publication to: Everett Press 11323 Commando Rd W (Dock Doors #7 & #8) Everett, WA. 98204 Phone (425) 355-0717
PREPRINT RESERVATION DEADLINES: Ranger & Northwest Airlifter: 4 pm on Monday prior to publication.
MINIMUM QUANTITY & SPOILAGE: 3,000 preprints or $150 minimum charge.
ZONE CHARGES: The minimum quantity for zoned inserts is 3,000. A zone charge of $10 per thousand (up to a maximum of $50) will apply on quantities of less than 80 percent of the total circulation.
DIMENSIONS: Ranger & NW Airlifter inserts may not exceed 9” x 12”.
WEIGHT: Special handling charges may be applied to cover hand insertion and extra light or extra bulky inserts.
ADVERTISING RESERVATION DEADLINES
NON-COMMISSIONABLE RATES
Rates are non-commissionable — net with no cash discounts and available for an individual, single store, service establishment or group under single ownership operating under a single name. n
MECHANICAL INFORMATION
Acceptable half-tone screen is 85 line. All ads smaller than full page must be bordered to exact dimensions. Any Navigator advertisement which exceeds 11 inches in height will be billed at 13 inches. Ranger or Airlifter ads exceeding 14 inches in height will be billed at 16 inches.
NW NAVIGATOR DISPLAY AD SPECIFICATIONS
NW NAVIGATOR CLASSIFIED AD SPECIFICATIONS
Full Page.............6 col. x 12.75” 1 column...........................1.5” 2 columns.................. 3.1666” 3 columns.................. 4.8333” 4 columns........................ 6.5” 5 columns.................. 8.1666” 6 columns.................. 9.8333”
Full Page....... 8 col. x 12.75” 1 column...................... 1.078” 2 columns.................... 2.236” 3 columns.................... 3.394” 4 columns.................... 4.552” 5 columns...................... 5.71” 6 columns.................... 6.868” 7 columns.................... 8.026” 8 columns.................... 9.184”
RANGER & NW AIRLIFTER DISPLAY AD SIZES 1/16 page:................. 2.5”x 2” 1/8 page vert..... 2.5”x 4.125” 1/8 page horiz...... 5.125”x 2” 1/4 page:.......... 5.125”x 6.375 1/2 page vert...... 5.125”x 13”
1/2 pg horiz...... 10.5”x 6.375” 3/4 page vert...... 7.875”x 13” 3/4 pg horiz.... 10.5”x 10.625” Full page............... 10.5”x 13”
Photo credits: Navy Region Northwest
Our publications have EXCLUSIVE DISTRIBUTION to 100% of base personnel and military housing. Our military readers are married, live in the community and have college degrees.
$1,208/mo
$64,758
Ranger and NW Airlifter readers average discretionary income
NW Navigator readers average household income Retirees make up over a third of the Navy community
GENERAL INFORMATION & POLICIES
4 GREAT WAYS TO
TARGET YOUR MILITARY AUDIENCE
• The Publisher reserves the right to refuse any ad or preprinted insert. • Local rates are non-commissionable but are available to all, including agencies. For commissionable and national rates, mark up applicable rates 20 percent. For non-profit rates, deduct 10 percent from open rate for registered 501C3 agencies. • Rates may be raised with 30 days advance notice. • Display advertising is sold by the column inch and is measured to the half-inch.
SeaBees Photo credit: Michael Lindsey
IN WASHINGTON STATE!
Missile Cruiser Photo Credit: Daniel Edgington
Northwest Navigator, Whidbey
COPY
• All display advertisements must carry a “signature” of the party inserting the ad. The Publisher reserves the right to insert the word “advertisement” in all ads, including “all copy” ads which may be mistaken for news articles. • All ads smaller than full page must be bordered to their exact dimension. • A minimum of a one-point border is required on all ads. • All layouts, illustrations and composition which represent the creative effort of Sound Publishing, Inc. are the sole property of the Publisher and may not be reproduced without prior consent. • Advertiser assumes all liability for true, factual and legal copy provided for any advertisement. • Late ads accepted at Publisher’s option. No proofs shown.
Published Fridays • Circulation 7,007
Serves: Naval Air Station Whidbey On base employment is 10,066 on Whidbey. The Whidbey military accounts for 68% of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions. Kitsap USS OHIO Submarine
Northwest Navigator, Kitsap/Everett Editions Published Fridays • Circulation 10,408
Serves: Naval Base Kitsap, Puget Sound Naval Shipyard, Keyport Undersea Warfare Center, and Naval Station Everett. Keyport, PSNS & Bangor on-base employment is 27,375, with an annual payroll of one billion dollars, and another $253.9 million in retiree pensions. With another 4,517 active duty and civilian personnel on Everett. Everett has an annual payroll of $159.1 million, and $138.1 million in retiree pensions.
REVISIONS
• Publisher reserves the right to charge standard composition charges for any revisions to original copy, layout, artwork, photos or other ad elements unless newspaper failed to follow clear and explicit instructions. • Advertisements produced but canceled before deadline will be charged composition charges at $40 per hour. • Advertisements produced but canceled after deadline will be charged one-half the applicable rate.
Fort Lewis Stryker
Fort Lewis Ranger
Published Thursdays • Circulation 21,000
Serves: Fort Lewis Army Post Fort Lewis has more than 39,000 soldiers and civilian workers and over 120,000 retirees. The Ranger is delivered by direct mail distribution and newsstands throughout the installation and reaches more than 52,000 family members living on and off post.
OMISSION & ERROR
• In the event of error, omission, damage or failure to distribute any advertisement, Publisher’s liability is limited to the amount paid to Publisher for production and printing and/ or insertions of said advertisement. Notice of errors must be called to the attention of the newspaper’s Publisher within one day of publication so that the appropriate corrective action can be taken. • Although every effort will be made to meet the wishes of the advertiser, the Publisher does not guarantee the insertion of any particular advertisement on a specified date.
Northwest Airlifter
Published Thursdays • Circulation 8,250
Serves: McChord Air Force Base The Northwest Airlifter is the only authorized newspaper at McChord AFB. The base is home of the C-17 transport fleet and employs 10,722 military and civilian personnel.
C-17 Globemaster III shown with McChord AFB airman.
PAYMENT
• Payment in advance is required for going-outof-business, out-of-town and new business advertisers until credit is approved. • Statements mailed at first of each month. Terms: Net 10. Service Charge: 1-1/2 percent per month (18 percent annual) is added to accounts with balances unpaid following the last issue of each month. Minimum $1 charge.
CALL TODAY TO PLACE
YOUR NAVIGATOR AD Kitsap County Ph (360) 308-9161 • Fax (360) 308-9363
TARGETS A POWERFUL AUDIENCE
PROOFS
• Proofs will be delivered/faxed/emailed in the local area for ads totaling 10 inches or more, at customer’s request, provided ad is submitted by deadline. All other ads may be proofed at the newspaper during regular office hours.
Whidbey Island Ph (360) 675-6611 • Fax (360) 679-2695
Contractors 11,400
Civilians 15,655
Active Duty 26,100
Navy Family 42,341
CORPORATE SALES OFFICE PHONE (360) 394-5800 FAX (360) 394-5841 MAIL 19351 8th Ave NE, #106 Poulsbo, WA 98370
Retirees 55,510
WASHINGTON
NEWSPAPER
NETWORK
TEARSHEETS
www.northwestnavigator.com
POSITION CHARGES
The Ranger & Northwest Airlifter are partner newspapers with the Sound Publishing Washington Newspaper Network.
AUDITED BY
• Up to 2 tearsheets are available at no charge at customer’s request.
Military Rate Card 4-27-10
Reservists 2,399
Everett Ph (360) 675-6611 • Fax (360) 679-2695
• Preferred placement positions add 30 percent to earned rate. Exact specifications, sizes and formats available on request. All preferred placement paid positions subject to confirmation and availability at deadline. Color needs may prohibit position availability.
COMPOSITION SERVICES
• Available at no charge for all display ads. Additional fees will be charged as follows: PDF file copies available on CD for $7.50 each.