Reach Active Consumers Throughout Western Washington AREA OF DETAIL
lws
lns lcs
Where Buyers & Sellers Meet!
Advertising Rates 2011 Effective April 1st, 2011
lsn lsf
lpk lsk
lse lpw lpe ltg
LWS Whatcom/Skagit /Island Boundaries:
NORTH: Canadian Border EAST: Mount Baker/Sumas SOUTH: Conway WEST: Puget Sound/Whidbey Isl.
LNS North Snohomish Boundaries:
NORTH: Hwy. 532/Stanwood EAST: Darrington/Gold Bar SOUTH: Monroe/Hwy. 2 WEST: Camano Island/E. Everett
LSN Sno-King Boundaries: NORTH: 164th St. SW EAST: Hwy. 9/Lake Washington SOUTH: Northgate/110th WEST: Puget Sound
LSF Seattle/Eastside Boundaries:
NORTH: W. Marine View Dr. EAST: Hwy. 9 SOUTH: 164th St. SW WEST: Puget Sound
Boundaries:
Boundaries:
NORTH: Spokane St./Elliot Bay EAST: W. Valley Hwy. SOUTH: King/Pierce County Line WEST: Puget Sound
LPK Peninsula/Kitsap Boundaries:
NORTH: Newcastle EAST: Enumclaw SOUTH: King-Pierce County Line WEST: W. Valley Hwy.
LPW Pierce West
NORTH: Northgate/Woodinville EAST: North Bend SOUTH: Spokane St./Newcastle WEST: Puget Sound PLUS: On all Washington State Ferries
LCS Central Snohomish LSK Southwest King Boundaries:
LSE Southeast King
Boundaries:
NORTH: Strait of Juan de Fuca EAST: Puget Sound SOUTH: Allyn/Key Peninsula WEST: Pacific Ocean
LTG Thurston/Grays Harbor/ Lewis/Mason
NORTH: Olalla/Pierce-King County Line EAST: Canyon Rd./Fife SOUTH: Pierce-Thurston County Line WEST: Puget Sound/Olalla
LPE Pierce East
Boundaries:
NORTH: Pierce-Thurston County Line EAST: Morton SOUTH: Napavine WEST: Pacific Ocean
Boundaries:
NORTH: King-Pierce County Line EAST: Buckley SOUTH: Eatonville WEST: Canyon Rd./Fife
Nickel Publications Delivers Results!
Our Readers Are Active Consumers! Puget Sound coverage area – 555,000 readers
• Over 116,000 readers have more than $75,000 annual household income and almost 140,000 have annual household incomes over $50,000. • 495,675 logged onto the internet in the past month. • 42% attended college, have a college degree or an advanced degree. • Over 33% shopped auto parts stores in the past month. • 98,102 (over 33%) plan to buy a home within the next 2 years. • Over 22,600 plan to purchase a new vehicle in the next year. • Over 33% plan to buy a home during the next 2 years. • Almost 435,000 own a home. • Over 130,000 (21.5%) plan to remodel their home in the next 12 months. Source: Media Audit, Sept. – Oct. 2009
DISPLAY Open rate
Commercial Classified *Seattle/Eastside zone pricing: Double rate per zone
COL IN. 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 2-132 17.51 26.78 40.17 53.56 56.65 67.98 79.31 82.40 92.70 103.00
ADD. ZONES $8.55/Col. In. Per Zone
4-time rate
1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE ADD. ZONES 2-5” 12.26 21.01 31.52 42.02 43.78 52.53 61.29 63.04 70.92 78.80 $5.30/Col. In. 6-30” 12.11 20.76 31.15 41.53 43.26 51.91 60.56 62.29 70.08 77.87 Per Zone 31-60” 11.97 20.52 30.78 41.04 42.75 51.29 59.84 61.55 69.25 76.94 61-90” 11.82 20.27 30.41 40.54 42.23 50.68 59.12 60.81 68.41 76.01 91-129” 11.68 20.02 30.03 40.05 41.72 50.06 58.40 60.07 67.58 75.09 130+” 11.54 19.78 29.66 39.55 41.20 49.44 57.68 59.33 66.74 74.16
12-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE ADD. ZONES 2-5” 11.38 19.26 28.89 38.52 39.40 47.28 55.16 56.03 63.04 70.04 $5.05/Col. In. 6-30” 11.25 19.03 28.55 38.07 38.93 46.72 54.51 55.37 62.29 69.22 Per Zone 31-60” 11.11 18.81 28.21 37.62 38.47 46.16 53.86 54.71 61.55 68.39 61-90” 10.98 18.58 27.87 37.16 38.01 45.61 53.21 54.05 60.81 67.57 91-129” 10.85 18.35 27.53 36.71 37.54 45.05 52.56 53.40 60.07 66.74 130+” 10.71 18.13 27.19 36.26 37.08 44.50 51.91 52.74 59.33 65.92
26-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE ADD. ZONES 2-5” 10.51 17.51 26.27 35.02 38.52 42.02 49.03 52.03 55.16 61.29 $4.89/Col. In. 6-30” 10.38 17.30 25.96 34.61 38.11 41.53 48.45 51.45 54.51 60.56 Per Zone 31-60” 10.26 17.10 25.65 34.20 37.70 41.04 47.87 50.87 53.86 59.84 61-90” 10.14 16.89 25.34 33.78 37.28 40.54 47.30 50.30 53.21 59.12 91-129” 10.01 16.69 25.03 33.37 36.87 40.05 46.72 49.72 52.56 58.40 130+” 9.89 16.48 24.72 32.96 36.46 39.55 46.14 49.14 51.91 57.68
52-time rate 2-5” 6-30” 31-60” 61-90” 91-129” 130+”
1 ZONE 9.63 9.52 9.40 9.29 9.18 9.06
2 ZONE 15.76 15.57 15.39 15.20 15.02 14.83
3 ZONE 23.64 23.36 23.08 22.80 22.53 22.25
4 ZONE 31.52 31.15 30.78 30.41 30.03 29.66
5 ZONE 34.52 34.15 33.78 33.41 33.03 32.66
6 ZONE 36.77 36.34 35.91 35.47 35.04 34.61
7 ZONE 42.90 42.39 41.89 41.39 40.88 40.38
8 ZONE 45.90 45.39 44.89 44.39 43.88 43.38
9 ZONE 47.28 46.72 46.16 45.61 45.05 44.50
10 ZONE 52.53 51.91 51.29 50.68 50.06 49.44
ADD. ZONES $4.74/Col. In. Per Zone
(425) 493-5100 (800) 869-3884 Fax (425) 493-5079
Silverdale
(360) 308-0279 Fax (360) 479-7872
Kent
(253) 437-6000 Fax (253) 437-6010
Olympia
(360) 339-8050 1-866-921-1007 Fax (360) 786-6300
Mount Vernon (360) 424-9000 Fax (360) 428-5770
Tacoma
(253) 472-6989 Fax (253) 472-7175
OFFICE HOURS: M-F 8:00-5:00
$19.00 per zone
4 Week Min: First twenty (20) words
$16.00 per zone
52 Week Min: First twenty (20) words
$14.50 per zone
Each additional word Headline or border
$0.25 per zone $2.00 per zone
Each additional word Headline or border
$0.25 per zone $2.00 per zone
Each additional word Headline or border
Puget Sound Package: First twenty (20) words Each additional word
$0.25 per zone $2.00 per zone
(12 Little Nickel editions plus Internet at no extra cost)
$90.00 $1.50
Oregon Package: (5 Nickel Ads editions plus Internet at no extra cost) First twenty (20) words Each additional word
Regional Package: First twenty (20) words Each additional word
$59.00 $1.00
(12 Little Nickel editions, 5 Nickel Ads editions plus Internet at no extra cost) $129.00 $2.50
Front Page Commercial Classified $25 per zone for the first 20 words. $.50 per additional word per zone. (No discount on additional zones. 28 lines maximum). Front Page Semi Display $25 per inch per paper.
Internet Advertising
www.littlenickel.com
Ask Your Sales Representative For Pricing
Front Page 1x1, Black and white only
1st Zone
1 week 12 weeks 52 weeks
$40 $30 $25
1x2, Full color only 1 week
$100
2x2, 1 color, red or blue 1 week 12 weeks 52 weeks
$210 $175 $165
Additional Zones $40 $30 $25
$100 $175 $150 $135
4x4, Full color only 1 week 12 weeks 52 weeks
$525 $450 $375
$450 $400 $325
4x8, Full color only 1 week 12 weeks
4x12.5, Full color only
1 week 12 weeks
Local Sales Offices Everett
1 Week Rate: First twenty (20) words
$900 $850
$900 $850
$1400 $1300
$1400 $1300
Color Pricing REGULAR CLASSIFIED DISPLAY*/PICTURE THIS**
*Seattle/Eastside zone pricing: Double rate per zone 1” 1-time rate min CD, 2” minimum PicThis 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE ADD. ZONES 1” 20.60 34.64 48.43 62.22 73.89 85.56 97.23 108.90 120.57 132.24 $11.33/Col. In. Per Zone
1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 4” 16.71 27.53 38.35 49.17 57.76 66.36 74.95 83.54 92.14 100.73
12-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 12” 11.67 22.28 32.89 43.50 51.98 60.47 68.96 77.45 85.93 94.42
52-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 52” 11.14 21.12 31.09 41.06 49.17 57.29 65.41 73.52 81.64 89.75 Front page Classified Display rate $30.00 per inch, per zone.
THANK YOU FOR YOUR BUSINESS!
ADD. ZONES $6.59/Col. In. Per Zone
ADD. ZONES $6.18/Col. In. Per Zone ADD. ZONES $5.87/Col. In. Per Zone
Spot Color Full Color
$.75 per inch/per zone $2.50 per inch/per zone
Minimum $60 Minimum $100
Mechanical Specifications 1 Column Ad..........................................................1.078” 2 Column Ad..........................................................2.236” 3 Column Ad..........................................................3.394” 4 Column Ad..........................................................4.552” 5 Column Ad............................................................ 5.71”
6 Column Ad..........................................................6.868” 7 Column Ad..........................................................8.026” 8 Column Ad..........................................................9.194” 9 Column Ad........................................................10.342” Full Page................................................. 10.342” x 16.5”
Notice to Advertisers Publisher reserves the right to refuse any advertisement or to edit a portion of any advertisement at any time to keep with the family nature of our publication. Publisher accepts advertising on the condition the advertiser agrees that at no time shall Publisher’s liability exceed the cost of the space involved and Publisher is not liable for incidental or consequential damages. Publisher accepts no responsibility for ad contents, or errors in spelling or grammar. Publisher is not liable for incidental or consequential damages as a result of omitted advertising. Little Nickel Classifieds cannot guarantee specific page or location placement for an advertisement. Any error in your advertisement must be reported prior to the next week’s publication. For the benefit of our readers and to ensure the best results for our advertisers, all advertising must be placed in the appropriate classification. When credit is allowed, accounts are due and payable within 20 days of the closing monthly statement date. If the account becomes delinquent under the terms of this agreement, then the entire amount is immediately due and payable and failure to comply will be considered cause to cancel all advertising. There will be a $25 check return fee for any NSF checks. In the event action is instituted to collect outstanding balances, the advertiser agrees to pay attorney fees and court costs. Effective April 1, 2010
THANK YOU FOR YOUR BUSINESS!