Websites
Half Page Small or Banner Rectangle
Box
MONTHLY rate
t
Page Views
Visits
NOVEMBER 2010 stats
www.ArlingtonTimes.com
$165
$83
$223
18,276
8,712
www.Auburn-Reporter.com
$165
$83
$223
56,118
27,524
www.BainbridgeReview.com
$295
$150
$395
97,774
39,559
www.BBJToday.com (Bellingham)
$275
$138
$371
51,295
10,349
www.BellevueReporter.com
$295
$150
$395
146,518
84,993
www.BLSCourierHerald.com (Bonney Lake/Sumner)
$165
$83
$223
22,288
9,156
www.Bothell-Reporter.com
$165
$83
$223
34,801
16,992
*www.Kenmore-Reporter.com
ONLINE ADVERTISING
FIXED SPONSORSHIP: Based on availability & 12 month agreement
n
RUN OF SITE (ROS): Based on availability & 3 month agreement
n
Large Ad Specs: Banner (728x90 pixels)
(available only with Bothell-Reporter.com)
www.BremertonPatriot.com
$99
$50
$125
17,189
9,654
www.CentralKitsapReporter.com
$150
$75
$203
25,065
13,513
www.CourierHerald.com (Enumclaw)
$165
$83
$223
43,050
15,626
www.FederalWayMirror.com
$275
$138
$371
104,415
46,891
www.IslandsSounder.com (Orcas Island)
$115
$59
$155
53,509
21,755
www.IslandsWeekly.com (Lopez Island)
$115
$59
$155
5,901
3,039
www.Issaquah-Reporter.com
$165
$83
$223
23,975
12,266
www.KentReporter.com
$165
$83
$223
89,886
42,757
www.KingstonCommunityNews.com
$70
$35
$101
5,680
3,237
www.KirklandReporter.com
$275
$150
$375
45,082
25,938
www.MapleValleyReporter.com
$165
$83
$223
63,173
34,698
www.MarysvilleGlobe.com
$165
$83
$223
20,032
9,189
www.MI-Reporter.com (Mercer Island)
$275
$150
$375
68,882
28,527
www.NorthKitsapHerald.com
$165
$83
$223
49,474
22,877
www.NorthwestNavigator.com
$295
$150
$395
14,463
6,202
www.PortOrchardIndependent.com
$165
$83
$223
41,981
18,815
www.Redmond-Reporter.com
$275
$150
$375
47,836
26,144
www.RentonReporter.com
$195
$98
$263
100,098
48,121
www.SanJuanJournal.com (San Juan Isl.)
$165
$83
$223
78,578
40,497
www.SouthWhidbeyRecord.com
$165
$83
$223
149,816
49,981
www.TukwilaReporter.com
$70
$35
$101
3,022
1,645
www.ValleyRecord.com (Snoqualmie)
$150
$75
$203
32,029
13,919
www.VashonBeachComber.com
$150
$75
$203
79,961
30,301
www.WhidbeyNewsTimes.com
$295
$150
$395
371,712
115,026
www.WBJToday.com (Wenatchee)
$150
$75
$203
22,224
4,713
1,994,615
849,138
*www.Sammamish-Reporter.com
(available only with Issaquah-Reporter.com)
*www.CovingtonReporter.com
(available only with MapleValleyReporter.com)
State Wide Rates
$1,508.50
$3,945
autos.newspaper.com
$195
n/a
$145
homes.newspaper.com
$99
$49
$134
SeattlePI.com/PNWLocalNews.com
n/a
n/a
$295
Half Page (300x600 pixels) Box (300x250 pixels) Color Mode/Resolution: RGB / 72dpi Max frames: Unlimited (Not to exceed MAX file size) Max file size: 65kb File type: Multiple frames: .gif File type: Static (single frame): .jpg
Small Ad Specs: Small Rectangle (300x100 pixels) Color Mode/Resolution: RGB / 72dpi Max frames: 1 Max file size: 38kb File type: .jpg Video Advertising Surcharge $150 per site per month n
Flash Advertising Surcharge $100 per site per month n
Rates include ad production and one design change per month.
CPM Rates Box
$18.00
Banner
$15.00
Half Page
$15.00
Multi-MARKET
DISCOUNTs 3-5 sites
15% off
6-10 sites
25% off
11-25 sites
40% off
Entire network
50% off
New Media Division
n
(253) 656-4073
websales@soundpublishing.com OnlineRates-12-03-10.indd
2010 / 2011
Online ad rates
Wallpaper
Pull downs
1180 x 768 pixel wrap & 300 x 250 pixel ad
989 x 50 pixel pencil Expands to 989 x 400 pixel ad
Target your local community
SITE CLUSTERS
Eastside
www.BellevueReporter.com www.Bothell-Reporter.com www.Kenmore-Reporter.com www.Issaquah-Reporter.com www.Sammamish-Reporter.com www.Redmond-Reporter.com www.KirklandReporter.com www.MI-Reporter.com (Mercer Island) www.ValleyRecord.com (Snoqualmie)
South King
Page peels
50 x 40 pixel corner teaser Expands to 375 x 275 pixel ad
BAnner
MONTHLY AUDIENCE
728 x 90 pixels
www.Auburn-Reporter.com www.BLSCourierHerald.com (Bonney Lake) all-aub@auburn-reporter.com www.CourierHerald.com (Enumclaw) www.CovingtonReporter.com www.MapleValleyReporter.com www.FederalWayMirror.com www.KentReporter.com www.RentonReporter.com www.TukwilaReporter.com www.VashonBeachcomber.com
Floating
Ad unit not to exceed 400 x 400 pixels Expandable: Doubles in size
849,138 VISITS 1,994,615 PAGE VIEWS Source: Google Analytics November 2010
Box
Whidbey/Snohomish
300 x 250 pixels
www.ArlingtonTimes.com www.MarysvilleGlobe.com www.SouthWhidbeyRecord.com www.WhidbeyNewsTimes.com
article page SMALL RECTANGLE
Kitsap www.BainbridgeReview.com www.BremertonPatriot.com www.CentralKitsapReporter.com (Silverdale) www.NorthKitsapHerald.com (Poulsbo) www.KingstonCommunityNews.com www.PortOrchardIndependent.com
300 x 100 pixels
San Juan Islands www.IslandsSounder.com (Orcas Island) www.IslandsWeekly.com (Lopez Island) www.SanJuanJournal.com (San Juan Island)
Eastside
Whidbey/ South King Snohomish
Kitsap
San Juan Islands
WBJ
BBJ
Estimated impressions
125,000
125,000
125,000
60,000
40,000
5,000
10,000
Single site daily
$700
$700
$700
$600
$400
$400
$400
Single site weekly
$1,200
$1,200
$1,200
$900
$600
$600
$600
Cluster daily
$1,200
$1,200
$1,200
$900
$600
-
-
Cluster weekly
$1,800
$1,800
$1,800
$1,200
$900
-
-
HALF PAGE
300 x 600 pixels
Wallpaper
Network* Daily $2,500 / Network* Weekly $3,200 Interstitial
Peel, Pull Down, or Floating ads
Estimated impressions
60,000
60,000
60,000
40,000
30,000
-
-
Single site daily
$600
$600
$600
$400
$300
$300
$300
Single site weekly
$900
$900
$900
$600
$500
$500
$500
Cluster daily
$900
$900
$900
$600
$500
-
-
Cluster weekly
$1,200
$1,200
$1,200
$900
$800
-
-
Network* Daily $1,200 / Network* Weekly $1,900 *Network does not include the Bellingham Business Journal, Wenatchee Business Journal, Tacoma Daily Index or Northwest Navigator.
oUR TRAFFIC: LOCAL, ORGANIC Organically targeted Our network of community websites is naturally local and organically targeted to each community served. Nothing artificial is used or added to reach local consumers. Advertise locally online Display advertising on naturally local websites is highly effective and affordable. While national ad click rates are low (.08%), ad click rates on local community sites are much higher (.17% on average). Source: 2009 DoubleClick report for Sound Publishing
online REaderSHIP PROFILE Gender Male........................................ 46% Female.................................... 54% Education Levels No college.............................. 28% College................................... 48% Graduate School..................... 23%
Age 3-17......................................... 12% 18-34...................................... 19% 35-49...................................... 32% 50+......................................... 38%
Source: Quantcast, October 2010. Network wide demographics for PNWlocalnews.com
Income Levels up to $29,999k....................... 15% $30-59,999k........................... 21% $60-99,999k........................... 32% $100k+.................................... 32%
Websites
Half Page Small or Banner Rectangle
Box
MONTHLY rate
t
Page Views
Visits
NOVEMBER 2010 stats
www.ArlingtonTimes.com
$165
$83
$223
18,276
8,712
www.Auburn-Reporter.com
$165
$83
$223
56,118
27,524
www.BainbridgeReview.com
$295
$150
$395
97,774
39,559
www.BBJToday.com (Bellingham)
$275
$138
$371
51,295
10,349
www.BellevueReporter.com
$295
$150
$395
146,518
84,993
www.BLSCourierHerald.com (Bonney Lake/Sumner)
$165
$83
$223
22,288
9,156
www.Bothell-Reporter.com
$165
$83
$223
34,801
16,992
*www.Kenmore-Reporter.com
ONLINE ADVERTISING
FIXED SPONSORSHIP: Based on availability & 12 month agreement
n
RUN OF SITE (ROS): Based on availability & 3 month agreement
n
Large Ad Specs: Banner (728x90 pixels)
(available only with Bothell-Reporter.com)
www.BremertonPatriot.com
$99
$50
$125
17,189
9,654
www.CentralKitsapReporter.com
$150
$75
$203
25,065
13,513
www.CourierHerald.com (Enumclaw)
$165
$83
$223
43,050
15,626
www.FederalWayMirror.com
$275
$138
$371
104,415
46,891
www.IslandsSounder.com (Orcas Island)
$115
$59
$155
53,509
21,755
www.IslandsWeekly.com (Lopez Island)
$115
$59
$155
5,901
3,039
www.Issaquah-Reporter.com
$165
$83
$223
23,975
12,266
www.KentReporter.com
$165
$83
$223
89,886
42,757
www.KingstonCommunityNews.com
$70
$35
$101
5,680
3,237
www.KirklandReporter.com
$275
$150
$375
45,082
25,938
www.MapleValleyReporter.com
$165
$83
$223
63,173
34,698
www.MarysvilleGlobe.com
$165
$83
$223
20,032
9,189
www.MI-Reporter.com (Mercer Island)
$275
$150
$375
68,882
28,527
www.NorthKitsapHerald.com
$165
$83
$223
49,474
22,877
www.NorthwestNavigator.com
$295
$150
$395
14,463
6,202
www.PortOrchardIndependent.com
$165
$83
$223
41,981
18,815
www.Redmond-Reporter.com
$275
$150
$375
47,836
26,144
www.RentonReporter.com
$195
$98
$263
100,098
48,121
www.SanJuanJournal.com (San Juan Isl.)
$165
$83
$223
78,578
40,497
www.SouthWhidbeyRecord.com
$165
$83
$223
149,816
49,981
www.TukwilaReporter.com
$70
$35
$101
3,022
1,645
www.ValleyRecord.com (Snoqualmie)
$150
$75
$203
32,029
13,919
www.VashonBeachComber.com
$150
$75
$203
79,961
30,301
www.WhidbeyNewsTimes.com
$295
$150
$395
371,712
115,026
www.WBJToday.com (Wenatchee)
$150
$75
$203
22,224
4,713
1,994,615
849,138
*www.Sammamish-Reporter.com
(available only with Issaquah-Reporter.com)
*www.CovingtonReporter.com
(available only with MapleValleyReporter.com)
State Wide Rates
$1,508.50
$3,945
autos.newspaper.com
$195
n/a
$145
homes.newspaper.com
$99
$49
$134
SeattlePI.com/PNWLocalNews.com
n/a
n/a
$295
Half Page (300x600 pixels) Box (300x250 pixels) Color Mode/Resolution: RGB / 72dpi Max frames: Unlimited (Not to exceed MAX file size) Max file size: 65kb File type: Multiple frames: .gif File type: Static (single frame): .jpg
Small Ad Specs: Small Rectangle (300x100 pixels) Color Mode/Resolution: RGB / 72dpi Max frames: 1 Max file size: 38kb File type: .jpg Video Advertising Surcharge $150 per site per month n
Flash Advertising Surcharge $100 per site per month n
Rates include ad production and one design change per month.
CPM Rates Box
$18.00
Banner
$15.00
Half Page
$15.00
Multi-MARKET
DISCOUNTs 3-5 sites
15% off
6-10 sites
25% off
11-25 sites
40% off
Entire network
50% off
New Media Division
n
(253) 656-4073
websales@soundpublishing.com OnlineRates-12-03-10.indd
2010 / 2011
Online ad rates
Wallpaper
Pull downs
1180 x 768 pixel wrap & 300 x 250 pixel ad
989 x 50 pixel pencil Expands to 989 x 400 pixel ad
Target your local community
SITE CLUSTERS
Eastside
www.BellevueReporter.com www.Bothell-Reporter.com www.Kenmore-Reporter.com www.Issaquah-Reporter.com www.Sammamish-Reporter.com www.Redmond-Reporter.com www.KirklandReporter.com www.MI-Reporter.com (Mercer Island) www.ValleyRecord.com (Snoqualmie)
South King
Page peels
50 x 40 pixel corner teaser Expands to 375 x 275 pixel ad
BAnner
MONTHLY AUDIENCE
728 x 90 pixels
www.Auburn-Reporter.com www.BLSCourierHerald.com (Bonney Lake) all-aub@auburn-reporter.com www.CourierHerald.com (Enumclaw) www.CovingtonReporter.com www.MapleValleyReporter.com www.FederalWayMirror.com www.KentReporter.com www.RentonReporter.com www.TukwilaReporter.com www.VashonBeachcomber.com
Floating
Ad unit not to exceed 400 x 400 pixels Expandable: Doubles in size
849,138 VISITS 1,994,615 PAGE VIEWS Source: Google Analytics November 2010
Box
Whidbey/Snohomish
300 x 250 pixels
www.ArlingtonTimes.com www.MarysvilleGlobe.com www.SouthWhidbeyRecord.com www.WhidbeyNewsTimes.com
article page SMALL RECTANGLE
Kitsap www.BainbridgeReview.com www.BremertonPatriot.com www.CentralKitsapReporter.com (Silverdale) www.NorthKitsapHerald.com (Poulsbo) www.KingstonCommunityNews.com www.PortOrchardIndependent.com
300 x 100 pixels
San Juan Islands www.IslandsSounder.com (Orcas Island) www.IslandsWeekly.com (Lopez Island) www.SanJuanJournal.com (San Juan Island)
Eastside
Whidbey/ South King Snohomish
Kitsap
San Juan Islands
WBJ
BBJ
Estimated impressions
125,000
125,000
125,000
60,000
40,000
5,000
10,000
Single site daily
$700
$700
$700
$600
$400
$400
$400
Single site weekly
$1,200
$1,200
$1,200
$900
$600
$600
$600
Cluster daily
$1,200
$1,200
$1,200
$900
$600
-
-
Cluster weekly
$1,800
$1,800
$1,800
$1,200
$900
-
-
HALF PAGE
300 x 600 pixels
Wallpaper
Network* Daily $2,500 / Network* Weekly $3,200 Interstitial
Peel, Pull Down, or Floating ads
Estimated impressions
60,000
60,000
60,000
40,000
30,000
-
-
Single site daily
$600
$600
$600
$400
$300
$300
$300
Single site weekly
$900
$900
$900
$600
$500
$500
$500
Cluster daily
$900
$900
$900
$600
$500
-
-
Cluster weekly
$1,200
$1,200
$1,200
$900
$800
-
-
Network* Daily $1,200 / Network* Weekly $1,900 *Network does not include the Bellingham Business Journal, Wenatchee Business Journal, Tacoma Daily Index or Northwest Navigator.
oUR TRAFFIC: LOCAL, ORGANIC Organically targeted Our network of community websites is naturally local and organically targeted to each community served. Nothing artificial is used or added to reach local consumers. Advertise locally online Display advertising on naturally local websites is highly effective and affordable. While national ad click rates are low (.08%), ad click rates on local community sites are much higher (.17% on average). Source: 2009 DoubleClick report for Sound Publishing
online REaderSHIP PROFILE Gender Male........................................ 46% Female.................................... 54% Education Levels No college.............................. 28% College................................... 48% Graduate School..................... 23%
Age 3-17......................................... 12% 18-34...................................... 19% 35-49...................................... 32% 50+......................................... 38%
Source: Quantcast, October 2010. Network wide demographics for PNWlocalnews.com
Income Levels up to $29,999k....................... 15% $30-59,999k........................... 21% $60-99,999k........................... 32% $100k+.................................... 32%