TEST TEST TEST 2009 Sound Publishing, Inc. Media Kit by Sound Publishing, Inc.

Newspaper MarketResearch MarketResearch

2008

Arlington Times Auburn Reporter Bainbridge Island Review Bellevue Reporter Bellingham Business Journal Bonney Lake & Sumner Courier-Herald Bothell/Kenmore Reporter Bremerton Patriot Central Kitsap Reporter Covington/Maple Valley Reporter Enumclaw Courier-Herald Federal Way Mirror Issaquah Reporter Islands’ Sounder Islands’ Weekly Journal of the San Juan Islands Kent Reporter Kingston Community News Kirkland Reporter Marysville Globe Mercer Island Reporter North Kitsap Herald North Whidbey TMC Northwest Navigator-Whidbey/Everett Northwest Navigator-Kitsap Port Orchard Independent Oh Magazine Redmond Reporter Renton Reporter Sammamish Reporter Snoqualmie Valley Record South Whidbey Record South Whidbey TMC Snoqualmie Valley Living Vashon-Maury Island Beachcomber Wenatchee Business Journal Whidbey News-Times

SPI Media Kit 12-11-08

8F WF HPU ZPV DPWFSFE Ahead Of The Times We’ve got you covered in Western Washington!

8F WF HPU ZPV DPWFSFE

The Northwest’s top choice of advertisers and the leader in local news. Welcome to Washington’s largest newspaper publisher, delivering more than one million active consumer households.

Circulation Verification Council is an independent auditor of newspapers throughout the United States. CVC audits Sound Publishing newspapers on a regular basis to verify household and newsstand distribution. This audit is your guarantee that our circulation is accurate.

Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline.

98.8% of households we deliver to said they read our newspapers regularly. Through telephone interviews with adult members of a random selection of households, CVC reports that 98.8% of the households in the defined circulation area of our voluntary/paid circulation newspapers regularly read their newspaper.

We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.

WASHINGTON

Phone and route verification on a weekly basis. In addition to the services provided by Circulation Verification Council, we also use phone and visual route checks to ensure accurate distribution.

Sound Publishing’s newspaper network serves more than two million active readers each week in the Pacific Northwest.

NEWSPAPER

NETWORK

SPI Media Kit 12-11-08

We’ve expanded with more than a quarter million household distribution in the sprawl outside of Seattle. With our acquisition of King County Publications, we now reach densely populated cities and suburbs like Bellevue, that over the past decade have grown to become the new metropolis for retailers, families and commuters.

Audited by Circulation Verification Council

et the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership.

If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!

Our metro area publications bring you wider choices.

Visit us online at www.soundpublishing.com

AUDITED BY

Major Advertisers 8F WF HPU ZPV DPWFSFE

Sound Publishing is a key media buy for major national and regional advertisers. Auburn Regional Medical Center

JoAnn Stores

Old Navy

Alternative Media Group

Joe’s Sports

Petco

Ashley Furniture

John Deere

QFC

Bank of America

KB Toys

Rite Aid

Bath Fitter

Key Bank

Safeway

Big 5 Sporting Goods

Kmart

Schucks Auto Supply

CenturyTel

Kohl’s

Sears

Comcast

Lazy Boy

Sportsman’s Warehouse

Costco

Little Caesar’s Pizza

Staples

Discount Tire

Lowe’s Home Improvement

Target

Food Emporium

Macy’s

Top Foods

Fred Meyer

McDonald’s

US Bank

Group Health Cooperative

Michaels

USSPI

Haggen Food & Pharmacy

Multicare Health Systems

Valassis

Home Depot

NAPA Auto

Verizon

Honda Power Equipment

News America

Walgreens

JC Penney

Office Depot

Wal-Mart

Office Max

SPI Media Kit 12-11-08

San Juan County

Kitsap County

Auburn Reporter

Islands’ Weekly

Bremerton Patriot

Oh Magazine

Bellevue Reporter

Journal of the San Juan Islands

Central Kitsap Reporter

South Whidbey Record

Bonney Lake & Sumner Courier-Herald

Kingston Community News

Whidbey News-Times

Bothell/Kenmore Reporter

North Kitsap Herald

Whidbey TMC

Covington/Maple Valley Reporter

Northwest Navigator-Kitsap

Wenatchee Business Journal 98264

98266

Maple Falls

98247

Federal Way Mirror

Arlington Times

Sumas

Network Publications

Lynden

Enumclaw Courier-Herald

Snohomish County

Port Orchard Independent

98295

Issaquah/Sammamish Reporter

Marysville Globe

Everson

Kent Reporter

98248

Kirkland Reporter

Ferndale

98230

Custer

Blaine

ellingham

Lynden

Maple Falls

98226

Bellingham

98225

98229

98262

Renton Reporter

98248 Ferndale

Snoqualmie Valley Record

98220

Bellingham

Acme

mmi Island

WHATCOM COUNTY SKAGIT COUNTY

98244

98225

Tacoma Daily Index

Deming

Vashon-Maury Island Beachcomber

98267

Bellingham

Marblemount

98237

98232

Concrete

Bow

98229

98284

98245

Anacortes

Acme

98283

Olga

Eastsound

98220

Lummi Island

98279

Burlington

98221

Bellingham

98262

Sedro Wooley

98233

98257

Snoqualmie Valley Living

98226

Bellingham

Bellingham Business Journal

SAN JUAN COUNTY

Rockport

WHATCOM COUNTY SKAGIT COUNTY

Islands’ Sounder

98273

La Conner

Redmond Reporter

Everson

Deming

WASHINGTON/CANADA BORDER

Bellingham

Mercer Island Reporter

98247

98244

Bellingham Business Journal

2008 CIRCULATION MAP

Northwest Navigator-Whidbey/Everett

Bellingham Business Journal

Custer

King & Pierce County

Bainbridge Island Review

Business Journals

98240

Island County

Islands’ Sounder

OKANOGAN

Mount Vernon

98274

Mount Vernon

tor

98277

98237

98232

98250

Oak Harbor

Concrete

Bow

Friday Harbor SKAGIT COUNTY

Journal ofSNOHOMISH the SanCOUNTY Juan Islands

imes

ISLAND COUNTY

Arlington Times 98261

Stanwood/Camano News

Camano Island

On! Whidbey

98223

98257

Snohomish

98270

98249

NEWSPAPERS 98290

Edmonds Lynnwood

98177

98342

98133

98345

98034

Seattle

Kirkland

Woodinville

Bainbridge Island

98310

Bremerton

98337

Seattle

98366

Port Orchard

hard Independent

➤➤

Russian World News 98166 98148

98070

Seattle

Vashon Island

98359 Olalla

Seattle

Media Hankook 98198

Vashon Beachcomber

Seattle

98019

Baring

98376 Quilcene CLALLAM COUNTY Covington/Maple Valley Reporter Renton

Federal Way Mirror 98023

98335

98422 Tacoma

98407

98030

Federal Way

Tacoma

Auburn

Kingston

98047

98022

Pacific

Enumclaw

Northwest Navigator -Kitsap

98433 Ft. Lewis

Northwest Airlifter Weekly Volcano

98311

Bremerton

Buckley

Bainbridge Island

98310

Bremerton

Bremerton Patriot KITSAP COUNTY MASON COUNTY

PIERCE COUNTY

98366

Port Orchard

Port Orchard Independent

98166 98148

98070

Seattle

Vashon Island

98359

Tahuya

Olalla

Sports Seoul USA

98546

98023

Gig Harbor

98422 Tacoma

98407 98333

Fox Island

98351

98584 Shelton

Tacoma

98466

98303

Anderson Island

Ft. Lewis

Ft. Lewis Ranger

Olympia

Northwest Airlifter Weekly Volcano

98433 Tacoma

THURSTON COUNTY

Baring

Maple Valley

Kent

98030 Kent

98045

Covington/Maple Valley Reporter 98038

98042

98051

Kent

Ravensdale

Kent Reporter

98010

98001 98002

Tacoma

Auburn

Black Diamond

98092 Auburn

Auburn Reporter

Enumclaw Courier-Herald

98047

98022

Pacific

98418 Tacoma Daily Index 98390 98409 Sumner 98487 98404 Tacoma Tacoma 98408 Tacoma 98443 98371 Tacoma 98372 Bonney Lake Tacoma Puyallup Puyallup 98499 98388 Lakewood 98444 Steilacoom 98391 Tacoma Bonney Lake 98448 98373 98446 Tacoma Puyallup 98498 98438 Tacoma 98374 McChord Lakewood 98433

THURSTON COUNTY

Renton

Auburn

Federal Way

Enumclaw

PIERCE COUNTY

& Sumner Courier-Herald YAKIMA

98375 Puyallup

KING COUNTY PIERCE COUNTY

Puyallup

AFB

MASON COUNTY

98058

Tacoma

Longbranch

98224

Duvall

Redmond

98031

98003

98406 98403 98421 98405 98402Tacoma 98424 98354 98465 Milton

98349 Lakebay

Federal Way

Tacoma

Shelton-Mason County Journal

Renton

Kent

98335

Vaughn

98055

Seattle

98032

Federal Way Mirror

98394

98019

98077

Woodinville

98052

Renton Reporter

Renton

98188

Seattle

Gig Harbor

Allyn

Grapeview

Kirkland

98198

Vashon Beachcomber

LEWIS COUNTY

Seattle

98332

98329

Gig Harbor

98034

Seattle

98117 Kirkland Reporter 98103 98115 98053 98014 Redmond 98107 Carnation 98033 98105 KITTITAS Kirkland Redmond Reporter 98199 Review 98119 98102 98005 98004 98008 Bellevue Bellevue Snoqualmie Valley Record 98121 98109 98112 98039 Bellevue 98074 Medina Sammamish 98101 98122 Bellevue Reporter 98104 98075 Snoqualmie Valley Living 98007 Sammamish 98144 98116 98126 Bellevue 98040 Seattle 98134 Seattle 98024 98065 Mercer 98006 Fall City Snoqualmie Island 98029 Bellevue Issaquah 98108 Mercer Island Reporter 98136 98106 Issaquah/Sammamish Reporter Seattle Seattle 98118 98056 Pacific Publishing Renton 98146 98168 98178 98059 Seattle Seattle Seattle 98027 Renton 98057 Issaquah

Port Orchard

98588

98524

98125

Russian World News

98367

Belfair

KING COUNTY

98321 Buckley

North Bend

WASHINGTON STATE

98528

98072

Woodinville

Seattle

Bremerton

Seabeck

Bothell

Gold Bar

Monroe

Bothell/Kenmore Reporter

Seattle

98337

98312

98380

Tacoma

STON COUNTY

98133

98110

Keyport

Silverdale

MASON COUNTY

98433

98345

98383

PIERCE COUNTY

98321

JEFFERSON COUNTY

Seattle

98011

Kenmore

98251

98272

SNOHOMISH COUNTY

Bothell

98028

98155

Shoreline Enterprise

KING COUNTY Central Kitsap Reporter

98376 Puyallup

98342

Bangor

Puyallup

AFB

98392

Suquammish

98315

Enumclaw Advertiser

98021

Mountlake Terrace

98177

98801 Wenatchee

98296

Snohomish

Lynnwood/Mountlake Terrace Enterprise

98043

Edmonds

98012 Bothell

Lynnwood

98020

Poulsbo

98418 Tacoma Daily Index 98390 98409 Sumner 98404 Tacoma 98408 Tacoma 98443 98371 Sumner/Lake Tapps Reporter Tacoma 98372 Tacoma Puyallup Puyallup 98499 98388 Lakewood 98444 Steilacoom 98391 Tacoma Bonney Lake 98448 98373 98446 Tacoma Puyallup Bonney Lake Courier-Herald 98498 98438 Tacoma 98374 McChord Lakewood

98802 East Wenatchee

Mill Creek Enterprise

Edmonds Lynnwood

98370 Enumclaw Courier Herald

Sultan

Everett

98026 98087

Edmonds Enterprise 98037 Lynnwood Edmonds Beacon 98036

North Kitsap Herald

Black Diamond

Auburn

WenatcheeBusiness Business Journal Wenatchee Journal 98294

98290

Snohomish

98208

Everett

Mukilteo Beacon

98346

98092

Tacoma

Everett

Hansville

Kingston Community News

Tacoma

98205

98203

98275 98204 Mukilteo

98340

Ravensdale

Auburn Reporter

Lake Stevens

Station Everett

Everett

Clinton

Puget Sound

98365

98051

Kent

98487

t. Lewis Ranger

98236

98258

98201 98206 Everett7

Langley

Northwest Navigator -

98010 98002

98260

Freeland

Maple Valley

98042

98001

98003

98406 98403 98421 98405 98402Tacoma 98424 98354 98465 Milton 98466

Kent

Kent Reporter Auburn

Federal Way

Tacoma

98249

WENATCHEE

Snohomish

98270

Marysville

South Whidbey Record

98038

98031

Kent JEFFERSON COUNTY

98252

Marysville

Greenbank

North Bend

Renton

98271

98253

Port Ludlow

98045

98058

Marysville Globe

98224

Port Townsend

Renton Reporter

98055

Kent

Gig Harbor

98333

Seattle

98032

98332

Gig Harbor

Fox Island

Renton

98188

Darrington

Whidbey TMC

Duvall 98368

98077

Woodinville

98052

98241

Arlington

Gold Bar

Monroe

Redmond 98382 Sequim Kirkland Courier Reporter

98223

98251

98272

KING COUNTY

Bainbridge Island Review

Bremerton

Bothell

98125

Camano Island

➤➤

Kenmore

98072

Stanwood

98282

98117 98103 98115 98053 98014 Redmond 98107 Carnation 98033 98105 Kirkland Sequim Gazette Redmond Reporter 98199 98119 98102 98004 98005 Snoqualmie Valley Record 98008 Bellevue Bellevue 98121 98109 98112 98039 Bellevue 98074 98368 Medina Sammamish 98101 SequimBellevue This Week 98122 Port 98339 Reporter 98104 Port 98075 Townsend Snoqualmie Valley Living 98007 Sammamish Hadlock 98144 98116 98126 Bellevue 98040 Seattle 98134 Seattle 98024 Leader 98065 Mercer Port Townsend 98006 Fall City Snoqualmie Island 98029 Bellevue Issaquah 98325 98108 Mercer Island Reporter Chimacum 98136 98106 Issaquah/Sammamish Reporter Seattle Seattle 98118 Peninsula Daily News 98056 Pacific Publishing Renton 98146 98168 98178 98059 Seattle Seattle Seattle 98027 Forks Forum Renton 98057 Issaquah

98110

Keyport

98311

98239

Bothell/Kenmore Reporter

Seattle

Shoreline Enterprise

98011

CHELAN

Arlington Times

Stanwood/Camano News

Coupeville

SNOHOMISH COUNTY

Bothell

98028

98155

Seattle

Suquammish

Kitsap Free Daily

Bremerton

Times

SNOHOMISH COUNTY

98292

98296

98021

Mountlake Terrace

ISLAND COUNTY

Sultan

Snohomish

Lynnwood/Mountlake Terrace Enterprise

98043

Edmonds

Poulsbo

98012 Bothell

Lynnwood

98020

98370 98392

Everett

98026 98087

North Kitsap Herald

Whidbey News Times

98208

Mill Creek Enterprise Ahead Of The

Edmonds Enterprise 98037 Lynnwood Edmonds Beacon 98036

Kingston

98294

Snohomish

Everett

Mukiteo Beacon

SKAGIT COUNTY

Oh Magazine

Everett

98203

98275 98204 Mukilteo

98340

98346

Oak Harbor

98205

Station Everett

Everett

Clinton

ton Community News

98277

PUBLISHING

98236

Hansville

Mount Vernon

Lake Stevens

Northwest Navigator 98207 Naval Puget Sound

98274

Naval Air Station Whidbey Island

98258

98201 98206

Langley

Washington State Ferries Bridge

98278

Marysville

98260

Freeland

Mount Vernon

Northwest Navigator - Whidbey

98252

South Whidbey Record

Rockport

98273

La Conner

98271

Marysville

Greenbank

98283

98241

Darrington

Marysville Globe

98253

gator

Anacortes

Strait ofArlington Juan de Fuca

Whidbey TMC

WASHINGTON

Burlington

98221

Islands’ Weekly

Stanwood

98282

upeville

Sedro Wooley

98233

Lopez Island

98292

8239

98284

S u b u r b a n N e w s p a p e r Te s t i m o n i a l s 8F WF HPU ZPV DPWFSFE

Why major retailers and agencies choose our suburban newspapers. Weekly Newspaper Advertising Projected To Grow 6.6% Veronis Suhler Stevenson’s Communications Industry Report for 2002-2007 says weekly newspapers are projected to grow total advertising at a compound annual rate of 6.6% to $9.8 billion over the next years, as national advertisers increasingly find value in these newspapers’ targeted audiences. In their own words, here are a few of our advertisers that have already discovered the effectiveness of Sound Publishing newspapers.

Chuck Chowins, Lowe’s

“Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”

Greg Bogich, Valassis “We at Valassis think that suburban newspapers are in a very good

position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”

Merle Davison, JCPenney

“Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”

Rick Baranski, USSPI

“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.” Source: Suburban Newspapers of America

SPI Media Kit 12-11-08

t sga & p CPoi eu rnct ey C D oe umnotgy r P a pu hb il ci csa t i o n s Kin 8F WF HPU ZPV DPWFSFE

Step up your business with our family of newspapers that serve Seattle’s finest suburbs. Only Sound Publishing lets you target your customers city by city! Or, get all of the King & Pierce County coverage area with our 340,582 combined circulation. Snoqualmie Valley Record Wed. only

Covington Maple Valley Reporter Fri. only

Mercer Island Reporter Wed. only

Delivered to an average of 3 out of every 4 homes in these fine cities!

Eight at State

Enumclaw High finishes eighth at state tournament C1

Wednesday, March 12, 2008

The Plateau’s hometown newspaper since 1900

Property dispute stands in way of trail plan

Art Class Question of the Week Do you believe negative political ads are more effective than positive ads? • Yes • No To vote, visit our Web site at www.courierherald.com

B K

64 % 36 % Total Votes: 72

Coming Up...

Wednesday, July 2, 2008

Serving Bonney Lake, Lake Tapps and surrounding areas

Scholarship Swing

Redmond Reporter Wed. & Sat.

Question of the week Check The Do you believe Chris Courier-Herald Gregoire hasWeb beensite an Wednesday effective governor? for White River School District • Yes levy results. • No To vote, visit our Web site at www.courierherald.com

Forecast

Last week: Do you believe the state's economy will improve in 2009? Yes No

39 % 61 % Total Votes: 23 Today (Wednesday) should bring mostly cloudy skies with high temperatures near 47 and overnight lows in the mid-30s. Look for cloudy skies with rain Thursday and running through the weekend with highs to 49. For details go to www.courierherald .com and click on the weather link.

Early Deadlines

Inside

Give Us a Call

Bothell Kenmore Reporter Wed. only

Inside

Sports......................... C2

Enumclaw High School will close the last of its partner schools – Enumclaw Adventure School – in June. Started in the fall of 2002, Partner Schools – Adventure School and Enumclaw Cooperative Hands-on Experiential School (ECHOES) – were the start of the EHS reinvention plan to create smaller, more personal schools. Five cost of materials and labor have increased. interest-based schools were launched She said the group has been through a process of reducing costs and the following year. The two-year removing items from the original design to keep within the budget. process was helped along by a $2.3 milThe Kiwanis donation, and several others that have come their way, lion Bill and Melinda Gates Foundation are bringing those removed items back to the project. BGrant. D B For example, donations have provided ceiling fans and transom the closure of Adventure School The With Courier-Herald windows in a common area, which were axed during the budget and the combination of the School of process. and Production School is out,Design summer is here and kidsand are the School Other items taken away the group hopes to bring back are out stacking Cultural to andsome Performing Arts in 2005, loitering, of according business washers and dryers for each unit, irrigation, plants and trees for landfour interest-based schools remain. owners in the area. scaping, outside benches and furnishings. Partner were designed to be Shandor Collins, ownerSchools of Gamebreakerz The Buckley Eagles chapter will help by hosting a dinner and benat 20611 state parent-student Route 410 nearchoice Regalschools Cine- and stand efit auction at 6 p.m. April 19 at the Eagles hall. The organization is on their own. They were set up to offer a mas, spoke to the Bonney Lake City Council currently looking for donations of auction items. more integrated with a hand24 concerning problemscurriculum with some Tickets for the event are $15 per person or $40 for a familyJune of four. ful of teachers. Staff handled the teens and adults. Anyone interested in donating or purchasing tickets can call Barb schools’ administrative Collins there are occasional problems functions, Gagner at 360-829-1934, Ann Trullinger 360-829-0234 or Bacon at said scheduling andcigarettes curriculum with adults buying alcohol and for developthe senior center, 360-829-0190. ment. teens. Cash donations are also accepted at Mt. Rainier Bank. He told the council most kids are SeerespectSchool, page A3 Brenda Sexton can be reached at bsexton@courierherald.com. ful, but a few are creating serious problems and, “The merchants don’t know what to do.” Collins said it is important for his business that parents believe it is a safe place for youths. Police Chief Mike Mitchell said the police department is working with business and

concern for businesses

Views......................... A4

MAIN DESK

News Classifieds Retail ads Circulation

ext. 3 ext. 1 ext. 4 ext. 2

Fax 360-825-1092

1627 Cole Street Enumclaw, Wash., 98022 The Bonney Lake & Lake Tapps Courier-Herald is delivered free to 17,100 homes.

Kirkland Reporter Wed. only

Sammamish Reporter Fri. only

Bellevue Reporter Wed. & Sat.

Hours: Monday through Friday 8 a.m. to 5 p.m.

18 pages • 3 sections 5th Year, No. 36

Kent Reporter Wed. & Sat.

The Courier-Herald

B B S News ext. 3 Officer Tony Rice, The above, tees off Courier-Herald Classifieds ext. 1 during the Kiwanis Golf Tournament Retail ads ext. 4 The city of Buckley’s Recreation Services Director Jennifer Bacon at Tapps Island Golf Course Thursday. Circulation ext. 2 Police got up bright and Mitchell early Thursday Chief Mike putts morning as Sgt. to accept a $3,000 donation from Kiwanis. Thehim donation will help purchase Kelly Maras and the Det.Buckley Kurt Alfano cheer Today (Wednesday) unfunded items for Kiwanis the WhiteClub River raised Senior Housing Project, which is Faxskies 360-825-1092 on. The should bring sunny Bonney Lake scheduled for completion in the fall. with high temperatures at the White tournament, whichAssociation, will 1627 Cole St. about $4,000 The nonprofit River Housing formed in 1998, is near 77 and overnight for the the Bonney School overseeing project.Lake That High group’s mission is to provide affordable Enumclaw, Wash., 98022be used lows in the mid-50s. Kiwanishousing scholarship fund.River TheSchool Kiwanis alsoarea for people of age who in the White District Look for mostly sunny raised 2007 andand 2008. can no longer$4,000 keep upintheir homes should not have to move away days beginning Thursday Hours: Monday through Scholarships were given to graduating from friends and family. and running through the In 2006,from the group a Housing and Urban Development seniors eachwas ofawarded those classes. weekend with highs toFriday Grant, teams Washington Housing Trust Grant 77. For details go8toa.m. to 5 p.m. Winning at the tournament were and block grant funding from Pierce County and to provide a 20-unit, www.courierherald.com The Courier-Herald Frontier Bank.affordable senior housing project indrive Buckley. and click on the weather The longest of the tournament went According to Bacon, the HUD closing has been accomplished and link. 24 pages • 3 sections to Rand Hill from the Kitsap Bank team. construction is under way, but during the two-year time period Tom Underbrink honorfigures of 107th Year, No. 28 between the submittal won of thethe original and construction, the closest to the pin and Doug Richardson from the Harborstone Credit Union Classifieds.................. C3 team won the putting contest. Calendar..................... B3 Marianne Binetti......... B2

Give Us a Call

Bonney Lake & Sumner Courier-Herald Wed. only

teens cause City gets help with senior housing

MAIN DESK

253-862-7719

Options for justice center presented

Enumclaw Courier-Herald Wed. only

Loitering

Views......................... A4

360-825-2555

If existing sections of the Foothills Trail in Enumclaw and Buckley are ever to be joined, they will need to pass through a mix of personal and public property – and, if early discussions are any indication, figuring the lay of the land will be tricky business. A March 1 meeting began on property owned by Edwin “Stormy” Storm and, when the rains came, adjourned to Enumclaw City Hall chambers. Attended by rural property owners, a handful of their www.courierherald.com cents boosters and King75 County officials, the session produced a fair share of frustration. The talks escalated to a point where Enumclaw Mayor John Wise left the meeting and contacted city police. An officer responded to the meeting, which was still under way, but took no action. Wise is an ardent supporter of public trails and has pushed for linking the paved pieces in Enumclaw and Buckley, but was serving only as a facilitator March 1. If Enumclaw’s trail is to be extended toward the White River, it will be the county’s doing. Apparently, all agree expansion of the BtrailDwould be B a good thing. Wise supports it, Courier-Herald the county has gone on record as being The a booster and Storm has indicated he the waytook – with The Bonneywon’t Lakestand CityinCouncil a one proviHe wants be paid for land taken first peek at thesion. interim justicetocenter buildfor trail uses.24 special meeting design during a June The first sticking point is whether the ing. Storm isand the owner the land in question, Richard Mitchell Meganof Tremain with no legalastipulations. from Group Mackenzie, Seattle design bit of history is in to order. firm, presented A schematic drawings the Storm purchased a handful of acres east of Boise council and staff. in 1966, a tract ofseveral land he still calls Mitchell andCreek Tremain presented the creek and state Route basic options home. for useBetween of the space at 9004 was aofswath of land Lake about 1,000 feet 184th Ave. E. 410 in front the Bonney library, where the Lions 4 Kids House is page A3 See Land, now located. Options included a single two-story building, a single three-story building, two buildings forming a T and two buildings connected by an atrium. The Group Mackenzie architects recomEnumclaw High sophomore Katie mended the two buildings connected by an atrium. McKenna adds color to a silver ring, Oneto building would be three stories and while teacher Jane Krohn gets ready the other two, with the atrium connecting send the centrifuge for a twirl. The the two. graphite drawing titled “Pretty Woman” The was created by senior Kayla Soelter. Allbuilding is designed to temporarily used as the council chambers and municthe work and approximately 300be more ipal court. Once a new City Hall is built in pieces from EHS, middle schoolthe anddowntown area, the interim justice cenelementary school students will be teron would be sold for commercial use. display between 4:30 and 7:30 p.m. Mitchell said the worst case for resale to March 27 and 8 a.m. and 3:30 p.m. a commercial entity would be the, “twoMarch 28 in the EHS library. B Center, B S A3 See page

EHS closes another of its small schools

The Courier-Herald Church........................ B2 office will be closed Classifieds.................. C6 for business Friday. Display ads for the Calendar..................... B4 edition of Marianne July 9 will Binetti......... B3 be due at noon Obituaries................... B2 Thursday.

Forecast

The Courier-Herald

Last week: Do you believe Dino Rossi will defeat Chris Gregoire in the governor's race this year? Yes No

www.courierherald.com 75 cents

Auburn Reporter Fri. only

See Teens, page A3

Roads, water and lights ready for Cascadia homes and school B D

The Courier-Herald

The Cascadia subdivision may have been slowed by recent economic conditions, but infrastructure work continues and the developer promises homes are right around the corner. Chuck Lappenbusch Jr., senior vice president and director of development, said houses should start popping up in September or October with homes on the market by the first of the year. The first homes to be built will be part of the Columbia Vista subdivision, which is part of phase one, about 1,700 lots. When complete, Cascadia will have about 6,500 homes with more than 16,000 residents on 4,719 acres. Total build-out will take about 20 years, according to recent Cascadia briefing papers. Patrick Kuo, founder and president of Cascadia, started the project in 1991.

Cascadia describes the subdivision as an employmentbased planned community. The developer promises about 9,000 jobs will be generated by Cascadia with 2,394 in phase one. The lots in the Columbia Vista subdivision have the electrical, water and sewer hookups ready for the houses once the walls are standing. A playground and a trail designed to be part of the Foothills system is also complete. An 18-hole golf course is under construction. The first school for the area, Sumner School District elementary No. 9, is scheduled to break ground this week. Lappenbusch described the problems in the housing See Homes, page A3

Travis Hensiek and Ty Almout check a trench box for a sewer line on the Cascadia site.

Issaquah Reporter Fri. only

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The signature mark of Sound Publishing newspapers is local, local, local.

City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing! SPI Media Kit 12-11-08

D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s 8F WF HPU ZPV DPWFSFE

We can help you target your hottest prospects with pinpoint accuracy. Our superior targeting gets you closer to your customers, from King County to the San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.

Saturate the marketplace – at a fraction of direct mail distribution cost. Our household saturation hovers between 65 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.

The largest newspaper circulation within our King County trade areas. With more than 342,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

Industry Trends from the Media Desk:

Major metro daily circulation shrinking. Daily circulation numbers to take another big hit. (From Daily Clips, April 25, 2007 – source: Editor & Publisher) “Anyone thinking the declines in circulation should ease when the Audit Bureau of Circulations releases its spring numbers on Monday will be disappointed. According to industry sources, overall daily circulation for the six months ending March 2007 is expected to sink approximately 2.5% while Sunday will drop around 3%. Yet again, major metro papers are bearing the brunt of the responsibility for the declines.”

Post-Intelligencer may switch to tabloid format. Tabloid newspaper format: An innovation ahead of the Times and P-I. We’ve long known that our easy-to-read tabloid format is an advanced trend. But now it’s ofﬁcial. Seattle Times staff reporter Eric Pryne writes: “A new agreement between The Seattle Times Co. and The Hearst Corp., signed Sunday to settle a four-year legal dispute, includes a hint that Hearst might change the Seattle Post-Intelligencer to a tabloid format....Newspapers in tabloid format generally are believed to appeal to a different market than traditional ‘broadsheet’ daily newspapers.”

SPI Media Kit 12-11-08

N e w s p a p e r C i r c u l a t i o n Tr e n d s 8F WF HPU ZPV DPWFSFE

Sound Publishing’s network of newspapers is growing steadily in the right direction. Sound Publishing offers renewed growth opportunities to advertisers. We can help you reach an engaged audience you won’t always catch reading a traditional metro daily. Advertisers turn to us for targeted circulation opportunities to reach a greater share of this untapped market.

Sound Publishing Newspaper Network Circulation Circulation

1 million

Reach 1.25 million consumer households with Sound Publishing!

750,000

454,400

500,000 250,000 100,000

Population in King County cities like Bellevue have skyrocketed 12.6% in the past decade, the opposite of daily circulation trends.

1.25 million

Are the metro dailies helping you build up your marketshare?

398,316

130,518

1996

155,475

2001

2003

2004

2008

Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/PostIntelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2004 and partner publication counts, April 2007 press counts.

Seattle Times & Post-Intelligencer (Combined) Circulation

600,000

(Sunday) Seattle Times/P-I 505,916

473,882

500,000 400,000 300,000

(Weekday) Seattle Times/P-I

494,657

469,853 423,275

437,637

1996

398,699

2001

388,332

385,150

338,916

2003

2004

2006

DAILY CIRCULATION: 10 YEARS AT-A-GLANCE

% LOSS LOST READERS

Sunday Daily (Seattle Times & Post-Intelligencer)

-16.3%

-82,641

Weekday Daily (Seattle Times & Post-Intelligencer)

-22.5%

-98,721

SPI Media Kit 12-11-08

• In the past ten years, King County’s population grew an estimated 200,000, a surge of 12.6%. • During the same period, the Sunday Seattle Times and Post-Intelligencer lost 82,641 subscribers, or more than 16% of their total combined circulation (Source: ABC audit and Publishers Statements).

If your advertising relies solely on paid Dailies, where will your business be in one, five, or ten years from now? With 1.8 million residents, King County is the largest populated county in Washington, and among the 100 wealthiest in the United States. Despite these opportunities to prosper, the area’s metro daily newspaper circulation numbers are failing.

King & Pierce Counties: Comparison of Newspaper Distribution 8F WF HPU ZPV DPWFSFE

Sound Publishing newspapers are delivered to 77% of the households within our King & Pierce County trade area*. Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

4PVOE 1VCMJTIJOH

340,582 King & Pierce County households

8F WF HPU ZPV DPWFSFE

4FBUUMF 5JNFT 1 * 4VOEBZ

27,433 households 160,736

4FBUUMF 5JNFT 8FFLEBZ 4FBUUMF 1PTU *OUFMMJHFODFS 8FFLEBZ

85,608

Home Delivery vs. Single Copy

38,600

Source: 2007 ABC Audit, Sound Publishing Press Counts

NEWSPAPER Sound Publishing Seattle Times/P-I (Sunday) Seattle Times (Weekday) Seattle Post-Intelligencer (Weekday)

HOUSEHOLDS 79% 37% 20% 9%

â&#x20AC;˘ Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishingâ&#x20AC;&#x2122;s distribution in King & Pierce County is carrier-delivered right to the home. â&#x20AC;˘ The Seattle Times & Post Intelligencer circulation is about 20% single copy sales, picked up at newsstands by readers away from home.

Percentages are based on a Total Occupied Household count of 430,190 within our King & Pierce County trade area*.

The Sunday metro dailies miss 63% of the total households in these prime King & Pierce County neighborhoods. Source: ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Enumclaw, Des Moines, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Ravensdale, Redmond, Renton, Sammamish, Snoqualmie, Sumner, Vashon Island. SPI Media Kit 12-11-08

King County Demographics 8F WF HPU ZPV DPWFSFE

Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County. King County’s Top 25 Zip Codes

– RANKED BY HOUSEHOLD INCOME TOTAL CIRCULATION BY NEWSPAPER

RANK

Zip Code

City Name

Household Income

Total Households

Seattle Seattle PostTimes Intelligencer 8F WF HPU ZPV DPWFSFE

1 98039

Medina

$207,605

1,135

947

379

135

2 98075

Sammamish

$160,224

5,290

6,221

1,908

575

3 98053

Redmond

$151,867

5,702

6,013

1,580

443

4 98040

Mercer Island

$144,314

9,342

4,849

3,300

1,208

5 98077

Woodinville

$134,611

4,512

—

1,284

370

6 98074

Sammamish

$127,696

6,759

8,513

2,381

657

7 98006

Bellevue

$118,343

14,193

11,659

4,094

1,321

8 98112

Seattle

$116,128

9,366

—

2,422

1,609

9 98072

Woodinville

$107,081

7,865

—

2,201

840

10 98019

Duvall

$104,926

3,535

—

601

261

11 98014

Carnation

$104,030

2,363

—

535

216

12 98033

Kirkland

$103,774

14,738

12,774

3,544

1,273

13 98004

Bellevue

$99,725

12,143

10,285

3,554

1,469

14 98029

Issaquah

$98,332

6,745

6,282

1,798

635

15 98052

Redmond

$96,772

22,817

19,335

4,892

1,835

16 98027

Issaquah

$95,962

11,774

10,457

2,405

982

17 98024

Fall City

$95,931

2,808

392

415

152

18 98008

Bellevue

$92,200

9,149

7,319

2,206

838

19 98045

North Bend

$89,969

5,439

1,164

968

442

20 98038

Maple Valley

$89,912

9,634

9,165

1,908

823

21 98177

Seattle

$89,719

7,334

—

2,610

1,170

22 98199

Seattle

$86,877

9,191

—

2,477

1,442

23 98059

Renton

$97,214

11,644

6,226

2,269

1,088

24 98028

Kenmore

$86,598

8,046

6,937

1,846

773

25 98136

Seattle

$86,529

6,746

—

1,568

1,013

Source: Claritas, Inc., 2006 Average Household Incomes by Zip Code

We bring you top coverage in many of the area’s desirable communities. SPI Media Kit 12-11-08

SNOHOMISH CO.

8F WF HPU ZPV DPWFSFE

KING CO. 405 202

Laknegton Washi

203

520

Lk. Sammamish

520

Lake Union 90

202

N 5

202

405 900

Vashon Island

405

169

167

9 8 1 9 98054 8

Auburn Reporter

Bellevue Reporter

516

Bonney Lake & Sumner Courier-Herald

516

Bothell/Kenmore Reporter

9 98 98023 80 42 0 2 3

Covington/Maple Valley Reporter

167

Enumclaw Courier-Herald

169

Federal Way Mirror Issaquah/Sammamish Reporter Kent Reporter 98371 98372 5

0 Miles

98373

98374

PIERCE CO.

Bonney Lake

KING CO.

Kirkland Reporter Mercer Island Reporter

98386

Redmond Reporter

98396

98376

Renton Reporter 98396

AUDITED BY

98338

98360

98323

Snoqualmie Valley Living Snoqualmie Valley Record Vashon-Maury Island Beachcomber

Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841 Email us at marketing@soundpublishing.com or visit us online at www.soundpublishing.com SPI Media Kit 12-11-08

North King County Demographics 8F WF HPU ZPV DPWFSFE

Our North King County readers earn household incomes 48% higher than Seattleâ&#x20AC;&#x2122;s average. (Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)

Mercer Island Reporter Average Age

Snoqualmie Valley Record

25-45

28%

45-65

45%

65+

16%

Average Age

25-45

40%

45-65

50%

65+

Female

72%

Female

65%

Married

73%

Married

85%

Have Children at Home

51%

Have Children at Home

52%

Own Home

83%

Own Home

91%

Average Household Income

$102,447

Average Discretionary Income

$2,485/mo

$96,200

Average Discretionary Income

$1,741/mo

Redmond Reporter

Bellevue Reporter Average Age

Average Household Income

25-45

22%

45-65

50%

65+

24%

Average Age

25-45

37%

45-65

47%

65+

15%

Female

69%

Female

75%

Married

71%

Married

75%

Have Children at Home

35%

Have Children at Home

42%

Own Home

88%

Own Home

83%

Average Household Income

$85,528

Average Discretionary Income

$1,873/mo

Bothell-Kenmore Reporter Average Age

Average Household Income

$90,640

Average Discretionary Income

$1,826/mo

Kirkland Reporter

25-45

33%

45-65

57%

65+

10%

Average Age

25-45

28%

45-65

58%

65+

11%

Female

72%

Female

76%

Married

80%

Married

72%

Have Children at Home

43%

Have Children at Home

35%

Own Home

83%

Own Home

91%

Average Household Income Average Discretionary Income Source: Pulse Research 2008 SPI Media Kit 12-11-08

$84,057 $1,571/mo

Average Household Income Average Discretionary Income

$90,660 $1,695/mo

The Issaquah Reporter and The Sammamish Reporter 8F WF HPU ZPV DPWFSFE

Our Sammamish and Issaquah readers are afﬂuent, educated professionals. Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Wednesday and Saturday for local news and information.

The Issaquah/ Sammamish Reporter Average Age

25-45

49%

45-65

39%

65+

10%

Female

61%

Married

77%

Have Children at Home

51%

Own Home

85%

Average Household Income

We deliver to 100% of the homes in these wealthy Seattle suburbs – twice that of the metro daily.

$115,170

Source: Pulse Research 2008

Issaquah & Sammamish Circulation September 2008

Zip Code City

Total Households

Issaquah/ Sammamish Total

Sound Publishing Coverage

Seattle Times/P-I Sunday

Seattle Times/P-I Sunday Coverage

98027

Issaquah

11,774

10,457

89%

4,306

37%

98029

Issaquah

6,745

6,282

93%

3,391

50%

98074

Sammamish

6,759

8,513

100%

3,986

59%

98075

Sammamish

5,290

6,221

100%

3,178

60%

30,568

31,473

100%

14,861

49%

Total

Independently Audited By:

Source: ABC & CVC Audit

SPI Media Kit 12-11-08

Issaquah Issaquah’s blend of urban sophistication and smalltown charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

Sammamish Bordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.

South King County Demographics 8F WF HPU ZPV DPWFSFE

Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle. Covington-Maple Valley Reporter

Kent Reporter

Average Age

25-45

36%

25-45

26%

45-65 65+

52%

45-65

55%

12%

65+

16%

Female

71%

Female

65%

Married

87%

Married

76%

Have Children at Home

54%

Have Children at Home

31%

93%

Own Home

Own Home Average Household Income

$86,622

Average Discretionary Income

$1,374/mo

$75,446

Average Discretionary Income

$1,331/mo

Auburn Reporter

Renton Reporter Average Age

84%

Average Household Income

25-45

32%

45-65

49%

65+

18%

Average Age

25-45

31%

45-65

55%

65+

14%

Female

72%

Female

73%

Married

75%

Married

76%

Have Children at Home

36%

Have Children at Home

38%

Own Home

82%

Own Home

76%

Average Household Income

$76,433

Average Discretionary Income

$1,622/mo

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Female

66%

Married

79%

Have Children at Home

33%

Own Home Average Household Income Average Discretionary Income

Source: Pulse Research 2008

SPI Media Kit 12-11-08

86% $78,284 $1,394/mo

Average Household Income Average Discretionary Income

$72,535 $1,421/mo

Federal Way Shopping Patterns & Demographics 8F WF HPU ZPV DPWFSFE

Get complete coverage of one of Washingtonâ&#x20AC;&#x2122;s top markets. The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washingtonâ&#x20AC;&#x2122;s sixth-largest city. Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.

Where Federal Way Readers Shop

Federal Way Mirror Average Age

25-45

29%

45-65

49%

65+

18%

Percentage of readers who have shopped in each area in the last 30 days:

Female

66%

Southcenter Mall

38%

Married

79%

Celebration Plaza

31%

Have Children at Home

33%

Seatac Village

26%

Own Home

86%

Tacoma Mall

26%

$78,284

Kent Station

23%

Gateway Center

20%

Seattle

15%

Average Household Income Average Discretionary Income

$1,394/mo

Source: Pulse Research 2008

The Mirror delivers 5 times as many Federal Way homes as any daily.

Federal Way Circulation 2008

Tacoma NewsTribune Weekday

NewsTribune Weekday Coverage

Seattle Times Weekday

Seattle Times Weekday Coverage

Seattle Times/P-I Sunday

Seattle Times/P-I Sunday Coverage

Total Households

Mirror Circulation

Sound Publishing Coverage

Auburn*

10,530

5,801

55.09%

992

9.42%

1,560

14.81%

3,084

29.29%

98003

Federal Way

16,924

11,108

65.63%

1,247

7.37%

2,441

14.42%

4,796

28.34%

98023

Federal Way

16,780

10,726

63.92%

1,438

8.57%

2,042

12.17%

4,589

27.35%

98032

Kent*

13,010

1,754

13.48%

370

2.84%

2,155

16.56%

4,053

31.15%

98198

Des Moines*

12,835

908

7.07%

224

1.75%

2,446

19.06%

5,062

39.44%

70,079

30,315

Zip Code

City

98001

Mail Total Circulation*

43.25%

4,271

6.09%

10,644

15.18%

21,584

30.79%

*Partial distribution in these ZIP Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage Independently Audited By:

SPI Media Kit 12-11-08

Source: ABC & CVC Audit

Bonney Lake and Enumclaw Demographics 8F WF HPU ZPV DPWFSFE

Reach Bonney Lake’s and Enumclaw’s growing population of high-income, commuter family households. The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 73% household penetration necessary to drive sales to your place of business. Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that have money to spend and a taste for metro amenities. Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald Demographics

Bonney Lake & Sumner Courier-Herald Demographics

Ages 18 to 64

56%

Ages 18 to 64

64%

Married

68%

Married

60%

Children At Home

39%

Children At Home

36%

Own Home

83%

Own Home

85%

College Education

52%

College Education

52%

Average Household Income Income over $75k

$52,554

Average Household Income

10%

$60,282

Income over $75k

19%

The Courier-Herald readers spend 43% of their shopping dollars outside the area. Bonney Lake & Sumner and Enumclaw Circulation 2008

Zip

City

Bonney Lake Sound Total Enumclaw & Sumner Publishing Homes Courier-Herald Courier-Herald Coverage

Tacoma News Tribune (Sunday)

Seattle Times/PI (Sunday)

Seattle/ Tacoma Combined Coverage

98010 Black Diamond

1,708

1,304

76%

541

32%

98022 Enumclaw

8,269

8,060

99%

991

2,110

38%

98092 Auburn

11,553

390

820

3,189

35%

98321 Buckley

5,927

4,180

1,066

89%

1,327

540

31%

313

219

70%

23%

98323 Carbonado 98390 Sumner 98391 Bonney Lake 98396 Wilkeson Total

4,390

5,100

100%

1,590

1,144

62%

16,042

15,222

95%

3,997

1,314

33%

398*

147

37%

10%

48,600

14,300

21,388

73%

8,867

8,838

36%

Source: Claritas 2007 for total households, ABC Audit 12/06 for Tacoma News Tribune and 3/07 for Seattle Times. *Figure from Melissa Data 2007

SPI Media Kit 12-11-08

Enumclaw

Enumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney Lake

Located in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.

Va s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s 8F WF HPU ZPV DPWFSFE

Target a powerful market the dailies miss. The metro dailies donâ&#x20AC;&#x2122;t cover Vashonâ&#x20AC;&#x2122;s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber. Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Where Vashon Readers Shop

Vashon-Maury Island Beachcomber Average Age

Percentage of readers who have shopped in each area in the last 30 days:

25-45

16%

45-65

39%

65+

44%

Female

74%

Married

63%

Have Children at Home

22%

Own Home

90%

Average Household Income

$79,520

Average Discretionary Income

$1,450/mo

Source: Pulse Research 2006

Our paid circulation reaches 9 out of 10 homes on rural Vashon Island.

Seattle

28%

West Seattle

31%

Southcenter Mall

30%

Tacoma

15%

Tacoma Mall

26%

Education Levels High School

Some College

14%

College Degree

21%

Post-Graduate

47%

Income Levels Up to $30,000

11%

$30,000 - $40,000

10%

$40,000 - $50,000

11%

$50,000 - $75,000

24%

$75,000 - $100,000

17%

More than $100,000

27%

Va s h o n I s l a n d C i r c u l a t i o n 2 0 0 8

Zip Code City

98070

Vashon

Total Beachcomber Households Circulation

4,520

Mail Total Circulation

3,622

Sound Publishing Coverage

Tacoma NewsSeattle Seattle News- Tribune Seattle Times Seattle P-I Tribune Sunday Times Weekday P-I Saturday Sunday Coverage Weekday Coverage Saturday Coverage

3,622

209

800

18%

545

12%

80%

209

800

18%

545

12%

190 4,520

3,812

Independently Audited By:

Important: Please add 2% to insert quantities for spoilage SPI Media Kit 12-11-08

Source: ABC & CVC Audit

98003

Federal Way

16,924

Bellevue

12,143

98005

Bellevue

8,072

Mercer Island Reporter

Kirkland Reporter

5,801

Kent Reporter

Federal Way Mirror

Issaquah/ Sammamish Reporter

Enumclaw Courier-Herald

Covington/ Maple Valley Reporter

0 0

11,108

10,285

6,187

98006

Bellevue

14,193

11,659

98007

Bellevue

10,986

4,478

98008

Bellevue

9,149

7,319

98010

Black Diamond

1,708

802

1,304

98011

Bothell

11,856

8,132

98012

Bothell

18,246

3,130

98021

Bothell

8,730

6,312

98022

Enumclaw

8,269

100

8,060

98023

Federal Way

16,780

10,726

98024

Fall City

2,808

98027

Issaquah

11,774

10,457

98028

Kenmore

8,046

6,937

98029

Issaquah

6,745

6,282

98030

Kent

11,619

6,578

98031

Kent

12,653

9,201

98032

Kent

13,010

1,754

10,285

98033

Kirkland

14,738

12,774

98034

Kirkland

16,717

13,591

98038

Maple Valley

9,634

9,165

98039

Medina

1,135

947

98040

Mercer Island

9,324

210

4,639

98042

Kent

14,720

9,592

4,156

98045

North Bend

5,439

98051

Ravensdale

1,231

482

98052

Redmond

22,817

98053

Redmond

5,702

98055

Renton

8,790

98056

Renton

13,170

98057

Renton

4,853

98058

Renton

14,885

2,092

98059

Renton

11,644

98065

Snoqualmie

4,051

98070

Vashon

4,520

98074

Sammamish

6,759

8,513

98075

Sammamish

5,290

6,221

98092

Auburn

11,553

10,012

390

98198

Seattle

12,835

908

98321

Buckley

5,927

1,066

4,180

98323

Carbonado

98390

Sumner

98391

Bonney Lake

98396

Wilkeson

Subtotal

313

219

4,390

5,100

16,042

15,222

147

430,190

29,129

41,085

21,388

24,511

22,133

14,300

30,297

31,473

30,220

26,365

4,639

135

110

29,222

41,220

24,565

22,243

26,365

4,639

Mail Grand Total

SPI Media Kit 12-11-08

Bothell/Kenmore Reporter

10,433

98004

Bonney Lake & Sumner Courier-Herald

8,584

13,226

Bellevue Reporter

10,530

Auburn

Auburn Reporter

Auburn

98002

City

Total Households

8F WF HPU ZPV DPWFSFE *Source for 98396 household count from Melissa Data, 2008 Source for Total Households: Claritas 2008. Source for Tacoma News Tribune circulation: ABC Audit, 53 weeks ended Dec. 31, 2007 Source for Seattle Times/PI circulation: ABC Audit ended Mar. 31, 2008.

King & Pierce County Circulation 2008

98001

Zip Code

430,190

21,388

18 14,300

30,315

152 31,473

30,372

Seattle Times/P-I Sunday

Times/P-I Sunday Coverage

Tacoma News Tribune (Weekday)

Tacoma News Tribune Weekday Coverage

Tacoma News Tribune (Sunday)

Tacoma News Tribune Sunday Coverage

Sound Publishing Weekly Coverage 99.90%

Seattle P-I Coverage (Weekday)

Zip Code Total 14,385

Seattle P-I (Weekday)

Vashon-Maury Island Beachcomber 0

Seattle Times Coverage (Weekday)

Snoqualmie Valley Record 0

Seattle Times (Weekday)

Renton Reporter 0

Snoqualmie Valley Living (Monthly)

Redmond Reporter 0

1,560

14.81%

925

8.78%

3,084

29.29%

992

9.42%

863

8.20%

10,433

78.88%

1,621

12.26%

1,097

8.29%

3,487

26.36%

929

7.02%

1,033

7.81%

11,108

65.63%

2,441

14.42%

1,355

8.01%

4,796

28.34%

1,247

7.37%

1,426

8.43%

10,285

84.70%

3,554

29.27%

1,469

12.10%

6,244

51.42%

0.00%

6,187

76.65%

2,020

25.02%

944

11.69%

3,097

38.37%

0.00%

11,659

82.15%

4,094

28.85%

1,321

9.31%

6,659

46.92%

0.00%

4,478

40.76%

2,063

18.78%

868

7.90%

3,304

30.07%

0.00%

7,319

80.00%

2,206

24.11%

838

9.16%

4,195

45.85%

0.00%

2,106

99.90%

220

12.88%

146

8.55%

541

31.67%

0.00%

1.81%

8,132

68.59%

2,476

20.88%

1,079

9.10%

4,746

40.03%

0.00%

3,130

17.15%

3,240

17.76%

1,097

6.01%

6,174

33.84%

0.00%

6,312

72.30%

2,103

24.09%

780

8.93%

4,081

46.75%

0.00%

8,160

98.68%

959

11.60%

715

8.65%

2,110

25.52%

922

11.15%

991

11.98%

10,726

63.92%

2,042

12.17%

1,095

6.53%

4,589

27.35%

1,438

8.57%

1,605

9.56%

392

13.96%

415

14.78%

152

5.41%

745

26.53%

0.00%

10,457

88.81%

2,516

2,405

20.43%

982

8.34%

4,306

36.57%

0.00%

6,937

86.22%

1,846

22.94%

773

9.61%

3,360

41.76%

0.00%

6,282

93.14%

1,798

26.66%

635

9.41%

3,391

50.27%

0.00%

6,578

56.61%

1,555

13.38%

742

6.39%

3,144

27.06%

0.71%

118

1.02%

9,201

72.72%

1,742

13.77%

1,144

9.04%

4,057

32.06%

0.60%

101

0.80%

12,039

92.54%

2,155

16.56%

1,462

11.24%

4,053

31.15%

370

2.84%

283

2.18%

12,774

86.67%

3,544

24.05%

1,273

8.64%

6,035

40.95%

0.00%

13,591

81.30%

3,362

20.11%

1,396

8.35%

6,326

37.84%

0.00%

9,165

95.13%

1,908

19.80%

823

8.54%

3,763

39.06%

0.54%

0.71%

947

83.44%

379

33.39%

135

11.89%

567

49.96%

0.00%

4,849

52.01%

3,300

35.39%

1,208

12.96%

5,158

55.32%

0.00%

13,748

93.40%

2,698

18.33%

1,185

8.05%

5,221

35.47%

102

0.69%

136

0.92%

1,164

21.40%

968

17.80%

442

8.13%

2,003

36.83%

0.00%

482

39.16%

7,171

117

9.50%

7.23%

266

21.61%

0.00%

19,335

84.74%

4,892

21.44%

1,835

8.04%

8,313

36.43%

0.00%

6,013

99.90%

1,580

27.71%

443

7.77%

2,640

46.30%

0.00%

3,433

39.06%

1,889

21.49%

1,324

15.06%

4,267

48.54%

100

1.14%

0.68%

8,662

65.77%

1,897

14.40%

891

6.77%

3,664

27.82%

0.00%

3,944

81.27%

588

12.12%

438

9.03%

998

20.56%

0.00%

5,496

7,588

50.98%

2,683

18.02%

1,336

8.98%

5,264

35.36%

0.20%

0.00%

2,269

19.49%

1,088

9.34%

4,713

40.48%

0.00%

813

20.07%

310

7.65%

1,378

34.02%

0.00%

35.04%

212

4.69%

209

4.62%

0.00%

6,226

53.47%

2,534

62.55%

3,622

80.13%

800

17.70%

625

13.83%

1,584

8,513

99.90%

2,381

35.23%

657

9.72%

3,986

6,221

99.90%

1,908

36.07%

575

10.87%

3,178

5,124

60.08%

10,402

90.04%

1,537

13.30%

795

6.88%

3,189

27.60%

857

7.42%

820

7.10%

908

7.07%

2,446

19.06%

1,319

10.28%

5,062

39.44%

224

1.75%

244

1.90%

5,246

88.51%

209

3.53%

144

2.43%

540

9.11%

1,106

18.66%

1,327

22.39%

219

69.97%

0.00%

15.97%

22.68%

5,100

99.90%

403

9.18%

302

6.88%

1,144

26.06%

1,336

30.43%

1,590

36.22%

15,222

94.89%

522

3.25%

348

2.17%

1,314

8.19%

2,811

17.52%

3,997

24.92%

147

25,348

27,761

4,090

3,622

336,361

210

190

4,221

25,432

27,971

3,812

340,582

4,090

78.19%

14,811

85,608

15.39%

38,600

8.97%

160,736

37.36%

12,966

3.01%

15,013

3.49%

79.17%

14,811

85,608

15.39%

38,600

8.97%

160,736

37.36%

12,966

3.01%

15,013

2.77%

98297

Orcas Island

98245 98243

98279 98280

San Juan Island

8F WF HPU ZPV DPWFSFE

SAN JUAN COUNTY

98286

98250

Journal of the San Juan Islands

98261 Friday Harbor Lopez Island

Published Wednesday

Islands’ Sounder

Published Wednesday

San Juan County

Islands’ Weekly Skagit County

Published Wednesday

98277

Naval Air Station Whidbey Island

ISLAND COUNTY

Oak Harbor

Northwest NavigatorWhidbey/Everett

Island County

Strait of Juan de Fuca

Published Friday

Camano Island

98239

Whidbey News-Times

5Published Wednesday & Saturday

Whidbey Island

South Whidbey County Record Snohomish

Published Wednesday & Saturday

98253

Langley

98249

Clallam County

101

98260

98236

Puget Sound

Bainbridge Island Review

Published Wednesday & Saturday

Kingston

North Kitsap Herald

98342

Published Wednesday & Saturday

King County News Kingston Community

98315

98345

Published Monthly

98383

98110

Silverdale 98311

Central Kitsap Reporter

Bainbridge Island

Seattle

98310

Bremerton

98380

Kitsap County

98312

Everett

KITSAP COUNTY

98346

Jefferson County

Non-subscriber product for all of Whidbey Island

Published Wednesday

98340

Poulsbo 98370 Bangor 98392

Oh Magazine

Naval Published Monthly Station Everett Whidbey TMC

98337

Port Orchard 98366

Published Saturday

Bremerton Patriot Mercer Published Saturday Island Port Orchard Independent

Published Wednesday & Saturday 98367 98528

98359

Gig Harbor

Vashon Island 98070

AUDITED BY

Circulation audits are verified by the Circulation Verification Council

SPI Media Kit 12-11-08

Tacoma

Northwest Navigator-Kitsap

Published Friday

Concr

Kitsap County Circulation Growth 8F WF HPU ZPV DPWFSFE

Sound Publishing keeps pace with Kitsap County’s growth. Since 2001… • County households have increased 10% • Sound Publishing’s Kitsap County circulation has increased 40% • The Kitsap Sun’s circulation has decreased 12%

2007 County Households and Distribution County households: 92,522 95,000 90,000

86,698

85,000 80,000 75,000

Sound Publishing Inc. circulation in Kitsap County reaches 75,894 households

70,000 65,000

62,018

60,000 55,000 50,000 45,000 40,000 35,000

32,870

Kitsap Sun weekday circulation 27,003

30,000 25,000

2001

Independently Audited By:

Source: ABC & CVC Audit

SPI Media Kit 12-11-08

2002

2003

2004

2005

2006

2007

Kitsap County Shopping Patterns 8F WF HPU ZPV DPWFSFE

Reach 90% of Kitsap County households. Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Kitsap readers have a total discretionary income of more than $96 million each month.

Bainbridge Island

Just a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

Discretionary Income Average Discretionary Income

Percentage of Shopping Dollars Spent Outside the Area

Bremerton

Bainbridge Island Review

$1,670/mo

31%

North Kitsap Herald

$1,170/mo

29%

Central Kitsap Reporter

$1,260/mo

25%

Bremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Port Orchard Independent

$1,175/mo

28%

Central Kitsap

Bremerton Patriot

$ 910/mo

24%

NW Navigator-Kitsap

$1,240/mo

24%

Silverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North Kitsap

Where Kitsap Readers Shop Percentage of readers who have shopped in each area in the last 30 days:

North Kitsap includes the Norwegianthemed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Silverdale

Seattle

Tacoma

Bainbridge Island Review

51%

35%

North Kitsap Herald

50%

11%

Central Kitsap Reporter

71%

Port Orchard Independent

47%

16%

Bremerton Patriot

45%

12%

Port Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

NW Navigator-Kitsap

34%

20%

Military

Source: Pulse Research 2006

SPI Media Kit 12-11-08

Port Orchard

Puget Sound is the U.S. Navy’s thirdlargest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.

Kitsap County Demographics 8F WF HPU ZPV DPWFSFE

Our readers are active consumers with strong household incomes. Bainbridge Island Review Average Age

Port Orchard Independent

25-45

12%

45-65

54%

65+

31%

Female

69%

Married Have Children at Home Own Home Average Household Income Average Discretionary Income

25-45

19%

45-65

50%

65+

29%

Female

67%

72%

Married

69%

31%

Have Children at Home

24%

82%

Own Home

82%

$96,790

Average Household Income

$58,000

$1,676/mo

Average Discretionary Income

$1,177/mo

Bremerton Patriot

North Kitsap Herald Average Age

Average Age

25-45

13%

45-65

51%

65+

36%

Average Age

25-45

27%

45-65

43%

65+

28%

Female

79%

Female

67%

Married

67%

Married

56%

Have Children at Home

22%

Have Children at Home

22%

Own Home

87%

Own Home

71%

Average Household Income

$65,625

Average Discretionary Income

$1,170/mo

$53,775

Average Discretionary Income

$909/mo

Kitsap County

Northwest Navigator-Kitsap

Central Kitsap Reporter Average Age

Average Household Income

25-45

22%

45-65

44%

65+

34%

Average Age

25-45

57%

45-65

27%

65+

Female

65%

Female

45%

Married

77%

Married

55%

Have Children at Home

30%

Have Children at Home

51%

Own Home

83%

Own Home

46%

Average Household Income Average Discretionary Income

Source: Pulse Research 2006

SPI Media Kit 12-11-08

$62,000 $1,258/mo

Average Household Income Average Discretionary Income

$71,630 $1,239/mo

Facing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of suburban and rural neighborhoods. Kitsapâ&#x20AC;&#x2122;s abundance of natural resources and easy access to the major metro corridors make it a desirable place for commuters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navyâ&#x20AC;&#x2122;s second largest fleet in the nation is a plus to the local economy.

Bainbridge Island

Bremerton

Silverdale

Bremerton

Hansville

Indianola

Keyport

Kingston

Olalla

Port Orchard

Poulsbo

Seabeck

Silverdale

Suquamish

98110

98310

98311

98312

98314

98315

98337

98340

98342

98345

98346

98359

98366

98367

98370

98380

98383

98392

92,104

1,154

8,176

1,492

10,499

9,250

12,450

1,916

3,602

431

824

1,101

2,577

1,200

11,836

8,962

7,595

9,039

Total Households

18,311

18,251

6,846

9,975

1,145

285

Source: ABC & CVC Audit

Important: Please add 2% to insert quantities for spoilage Independently Audited By

Total Circulation

Mail

Insert Total

CITY

ZIP CODE

Port Orchard Independent

Central Kitsap Reporter

18,217

18,191

6,191

949

379

3,215

6,813

644

Bainbridge Island Review

5,078

161

4,917

North Kitsap Herald

12,722

12,672

639

8,026

2,761

135

351

760

Northwest Navigator-Kitsap

8,605

8,573

307

135

162

190

320

266

3,417

1,280

2,025

100

231

140

Bremerton Patriot

12,961

12,948

2,330

5,388

271

4,959

Zip Code Total

75,894

342

75,552

639

6,498

949

8,540

6,846

10,137

1,145

2,951

455

351

760

2,596

3,417

1,280

10,913

7,184

5,834

5,057

Sound Publishing Weekly Coverage

82.40%

82.03%

55.37%

79.48%

63.61%

81.34%

74.01%

81.42%

59.76%

81.93%

100%

42.60%

69.03%

100%

92.20%

80.16%

76.81%

55.95%

Kingston Community News

8,379

1,059

5,090

779

1,451

Kitsap Sun–Weekday (3-31-07)

26,360

199

2,411

576

3,275

2,355

3,615

201

866

304

1,341

236

3,670

3,081

2,944

1,041

Kitsap Sun–Weekday Coverage

28.62%

17.24%

29.49%

38.61%

31.19%

25.46%

29.04%

10.49%

24.04%

22.74%

11.53%

27.61%

52.04%

4.33%

31.01%

34.38%

38.76%

11.52%

Kitsap Sun–Sunday (3-31-07)

31.44%

0 28,957

31.44%

18.54%

33.77%

45.24%

35.10%

30.46%

33.56%

12.11%

25.93%

22.51%

11.53%

28.43%

35.66%

9.08%

34.40%

40.67%

41.84%

11.09%

Kitsap Sun–Sunday Coverage

28,957

214

2,761

675

3,685

2,818

4,178

232

934

313

919

109

4,072

3,645

3,178

1,002

8F WF HPU ZPV DPWFSFE

1,584

458

4,941

415

582

229

742

208 598

227

102

0 0

326

310

0 31

224

1,410 289

Tacoma News Tribune–Weekday (12-25-05)

Kitsap County Circulation 2008

Seattle P-I (weekday AM) (3-31-07)

SPI Media Kit 12-11-08

5,649

475

843

177

772

305

119

183

199

350

166

1,806

Seattle Times (weekday AM) (3-31-07)

Whidbey Island Shopping Patterns & Demographics 8F WF HPU ZPV DPWFSFE

Reach Whidbey’s military, commuter and local workforce. Whidbey News-Times Average Age

25-45

15%

45-65

45%

65+

39%

Female

61%

Married

71%

Have Children at Home

19%

Own Home

77%

Average Household Income

About a third of Whidbey Island shopping dollars go “off Island.”

$63,100

Average Discretionary Income

$1,260/mo

Northwest NavigatorWhidbey/Everett Average Age

South Whidbey Record

25-45

63%

45-65 65+

Average Age

25-45

10%

19%

45-65

49%

12%

65+

40%

Female

61%

Female

68%

Married

83%

Married

74%

Have Children at Home

58%

Have Children at Home

16%

55%

Own Home

Own Home Average Household Income

$52,430

Average Discretionary Income

91%

Average Household Income

$1,046/mo

Average Discretionary Income

$75,600 $1,625/mo

North Whidbey

Oak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South Whidbey

Where Whidbey Islanders Shop Percentage of readers who have shopped in each area in the last 30 days: Cascade Mall

Burlington

Bellingham

Alderwood Mall

Everett

South Whidbey Record

46%

21%

Whidbey News-Times

50%

42%

12%

17%

NW Navigator-Whidbey

55%

38%

13%

16%

Source: Pulse Research 2006

SPI Media Kit 12-11-08

Only 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

Military

Naval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.

Clinton

Coupeville

Freeland

Greenbank

Langley

Oak Harbor

NAS Whidbey

98236

98239

98249

98253

98260

98277

98278

Everett Areas*

Total Households

25,068

314

14,849

2,518

763

1,661

2,763

2,200

7,490

261

7,229

190

4,818

105

140

1,976

South Whidbey Record

4,786

427

4,359

1,486

381

693

367

1,432

Northwest Navigatorâ&#x20AC;&#x201C;Whidbey / Everett

9,295

2,583

6,712

6,698

3,440

3,258

Subtotal

21,571

2,583

18,988

702

18,286

3,630

8,076

1,486

486

833

2,343

1,432

75.74%

72.94%

100%

53.38%

59.01%

63.69%

50.15%

84.79%

65%

Sound Publishing Subtotal Coverage

Source: ABC & CVC Audit

Independently Audited By

Important: Please add 2% to insert quantities for spoilage

*Additional 2,841 distributed to Everett Home Port ZIP codes 98191, 98206, 98207, 98223, 98271. Total Whidbey/Everett Navigator distribution: 9,295

Total Circulation Including Everett

OTHER

Total Whidbey Circulation

Mail

Insert Total

City

Zip Code

ISLAND COUNTY

Whidbey News-Times

North TMC

6,692

4,920

213

1,559

724

South TMC

1,884

634

236

130

160

2,156

Classified Circulation

30,147

2,583

27,564

702

26,862

3,630

12,996

2,120

935

963

4,062

98%

Sound Publishing Classified Coverage

100%

87.82%

84.19%

100%

57.98%

100%

Skagit Valley Herald (12-31-04)

481

00.0%

Skagit Valley Herald Coverage (12-31-04)

00.0%

3.24%

00.0%

Evertt Herald Weekday (3-31-07)

227

106

109

262

Everett Herald Coverage (3-31-07)

00.0%

1.53%

4.56%

3.80%

6.56%

2.60%

11.91%

Seattle Times (Weekday AM) (3-31-07)

746

339

219

305

264

8F WF HPU ZPV DPWFSFE

00.0%

5.02%

13.46%

11.19%

13.18%

11.04%

12.01%

Seattle Times Coverage (3-31-07)

Whidbey Island Circulation 2008

692

195

188

259

225

Seattle P-I (Weekday AM) (3-31-07)

SPI Media Kit 12-11-08

00.0%

4.66%

7.74%

9.57%

11.32%

9.37%

10.23%

Seattle P-I Coverage (3-31-07)

T h e M a r y s v i l l e G l o b e & A r l i n g t o n Ti m e s N e w s p a p e r s 8F WF HPU ZPV DPWFSFE

The Marysville Globe has been serving active families for over four generations. Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

Marysville Globe Average Age

25-45

38%

45-65

50%

65+

Female

78%

Married

77%

Have Children at Home

51%

Own Home

74%

Average Household Income

$66,789

Average Discretionary Income

$1,314/mo

The Arlington Times can deliver your advertising message to local consumers. Arlington Times

With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

Average Age

25-45

41%

45-65

42%

65+

13%

Female

70%

Married

78%

Have Children at Home

44%

Own Home

78%

Average Household Income

Marysville

$68,154

Average Discretionary Income

$1,362/mo

Source: Pulse Research 2008

Coverage

Seattle P-I / Times Sunday

Coverage

Seattle Times Weekday

Coverage

Everett Herald Sunday

Sound Publishing Coverage

Zip Code Total

Total Households

Marysville Globe

Zip Code City

Arlington Times

Marysville & Arlington Circulation 2008

98223

Arlington

15,758

4,658

29.52%

4,478

28.42%

656

4.16%

1,361

8.64%

98270

Marysville

14,976

10,123

67.59%

4,859

32.45%

979

6.54%

1,481

9.89%

98271

Marysville

8,756

4,504

51.43%

2,910

33.23%

542

6.19%

1,216

13.89%

39,490

4,658

14,627

19,285

49.47% 31.01%

2,177

5.51%

4,058

Mail Total Circulation

306

174

480

39,490

4,964

14,801

19,765

0 50.05%

12,247

Important: Please add 2% to insert quantities for spoilage Source: ABC & CVC Audit SPI Media Kit 12-11-08

Independently Audited By

10.27%

With a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story destination resort hotel scheduled to open in 2008 by the Tulalip Tribe.

Arlington Historic downtown Arlington retains its picturesque smalltown feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.

San Juan Islands Shopping Patterns & Demographics 8F WF HPU ZPV DPWFSFE

Only Sound Publishing delivers to the San Juan Islands. Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications. The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

The Islands’ Weekly The Islands’ Weekly is mailed to every address on the San Juan Islands each week. Average Age

25-45

18%

45-65

46%

65+

36%

Female

63%

Married

56%

Have Children at Home

15%

Own Home

80%

Average Household Income

Our circulation covers nearly 100% of the total households in this Northwest paradise.

$62,350

Average Discretionary Income

$1,310/mo

San Juan Island

The Islands’ Sounder

Journal of the San Juan Islands

The Sounder is based in Eastsound and primarily covers Orcas Island.

The Journal is based in Friday Harbor and primarily covers San Juan Island.

Average Age

25-45

11%

25-45

16%

45-65

58%

Average Age

45-65

51%

65+

31%

65+

31%

Female

72%

Female

67%

Married

68%

Married

71%

Have Children at Home

17%

Have Children at Home

21%

83%

Own Home

Own Home Average Household Income

$75,470

Average Discretionary Income

$1,219/mo

79%

Average Household Income

$77,548

Average Discretionary Income

$1,428/mo

Where San Juan Islanders Shop Percentage of readers who have shopped in each area in the last 30 days:

Islands’ Sounder

Burlington

Mt. Vernon

Anacortes

Cascade Mall

Bellingham

Seattle

41%

42%

43%

39%

18%

11%

Islands’ Weekly

35%

42%

35%

28%

13%

12%

Journal of the San Juans

27%

29%

20%

28%

16%

Source: Pulse Research 2007 SPI Media Kit 12-11-08

The picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas Island

Eastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez Island

Lopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, craftspeople, musicians, farmers, fisherfolks, even a local winery and golf course.

Friday Harbor

Lopez Island

98250

98261

Total Households

15,914

9,120

6,794

1,379

3,438

1,977

2,907

115

2,792

352

2,440

376

157

1,907

Journal of the San Juan Islands 3,478

3,478

1,299

2,179

124

1,933

122

8,357

2,216

2,798

3,343

Islands' Weekly

Source: ABC & CVC Audit

Independently Audited By

Important: Please add 2% to insert quantities for spoilage Some ZIP Codes in the San Juan Islands contain only Post Office Boxes. This is why we may distribute more copies to homes than there are addresses in a ZIP Code.

*Islandsâ&#x20AC;&#x2122; Weekly is distributed by mail only.

GRAND TOTAL

98221

OTHER

Subtotal

Mail

Anacortes

Eastsound

98245

Insert Total

City

Zip Code

Islands' Sounder

San Juan Islands Circulation 2008

SPI Media Kit 12-11-08

Total Circulation 14,742

115

14,627

1,651

12,976

2,716

4,888

5,372

Sound Publishing Coverage 94%

100%

Skagit Valley Herald (12-31-04) 0

Skagit Valley Herald Coverage (12-31-04) 00.0%

00.0%

Bellingham Herald (3-27-05) 0

Bellingham Herald Coverage (3-27-05) 00.0%

00.0%

Seattle Times (Weekday AM) (3-31-07) 289

177

Seattle Times Coverage (3-31-07) 1.31%

5.15%

4.75%

Seattle P-I (Weekday AM) (3-31-07) 45

185

129

8F WF HPU ZPV DPWFSFE

3.26%

5.38%

6.53%

Seattle P-I Coverage (3-31-07)

Chelan pie chart Chelan T h e W e n a t c hpie e echart & Bellingham Business Journals Services

17.7% 17.7%

29.9% 29.9%

8F WF HPU ZPV DPWFSFE

Services Government Government Wholesale & Retail Trade Wholesale Manufacturing & Retail Trade

16.8% 16.8%

A direct line to business owners and top management in two key Washington markets. 6.7% 6.7%

18.6% 18.6%

Manufacturing Agriculture

Agriculture Construction

5.2% 5.2%

5.1% 5.1%

Construction Other

Other

Bellingham Business Journal Demographics Whatcom pie chart Employment by Industry Whatcom pie chart| Whatcom County area 19% 19%

25% 25% 4% 4%

16% 16%

5% 5%

Total Employment Jobs Agriculture, Forestry, Fishing & Hunting

2,281

Services Wholesale Trade

Construction

7,376

Manufacturing

8,814

Wholesale Trade Construction

13% 13%

12% 5% 12% 5%

Agriculture, Forestry, Fishing & Hunting Agriculture, Forestry, Services Fishing & Hunting

Construction Manufacturing

Wholesale Trade

Manufacturing Retail Trade

3,044

Retail Trade

Retail Trade Government

10,505

Services

Government Other

29,37

Government (Includes Local, State, & Federal)

Other

Source: Covered Employment & Wage Data, Fourth Quarter 2006

55,718

14,009

Other

Washington State Employment Security Department

6,752

Wages | Whatcom County

Rates of Employment | Whatcom County area

Up to $30,000

33%

105,800

$30,000 - $40,000

12%

101,600

$40,000 - $50,000

10% 21%

2003

2004

2005

2006

2007

Labor Force

95,700

100,000

103,000

103,200

Total Employment

89,300

94,300

97,800

98,500

Total Unemployment

6,400

5,700

5,200

4,700

4,200

$50,000 - $75,000

Unemployment Rate

6.70%

5.70%

5.00%

4.60%

4.00%

$75,000 - $100,000

11%

More than $100,000

13%

Source: Washington State Employment Security Department, June 2007

Source: Washington State Employment Security Department

Wenatchee Business Journal Demographics Employment by Industry | Chelan County area Total Nonfarm Employment Jobs

Chelan pie chart

34,965

Services

10,417

Government

6,169

Wholesale & Retail Trade

5,842

Manufacturing

2,096

Agriculture

6,504

Construction

1,601

Other

Services

17.7%

29.9%

Manufacturing

6.7%

18.6%

Agriculture Construction

5.2%

5.1%

Other

Source: www.ccpd.com/demographics (Port of Chelan County)

40,000

Whatcom pie chart Wages | Chelan County area

Employment Growth | Chelan County

Est. Median Household Income 37,260

Est. Per Capita Income (2000)

19%

37,730

13%

34,190

33,370

2001

5% 5%

2002

2003

2004

2005

Source: www.ccpd.com/demographics (Port of Chelan County)

SPI Media Kit 12-11-08

12%

Manufacturing Retail Trade Government

32,360

30,000

$25,332

Services

Construction

Source: 2006 Claritas, www.wenatchee.org

35,000

$43,368 Agriculture, Forestry, Fishing & Hunting

Average Annual wage 16% $30,786* Wholesale Trade 25% *Based on an averaging of the above-listed Employment Industry sectors

36,950

2006

The Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

Government Wholesale & Retail Trade

16.8%

2,336

Bellingham

Other

Wenatchee Businesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.

Northwest Navigator Military Demographics 8F WF HPU ZPV DPWFSFE

Target the Navy’s $1.5 billion payroll with the Northwest Navigator. The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands. Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

■ Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet. ■ $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

Demographics of Navigator Readers Distributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett. Readership Age

18 -29

21%

30-44

45%

45-65

24%

Female

51%

Married

66%

Have Children at Home

54%

Own Home

51%

Average Household Income Average Discretionary Income

$64,758 $1,149/mo

Northwest Navy Stats:

A $2.1 Billion Economic Impact

No other publication is distributed to 100% of base personnel and Navy housing.

Combined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County) Employment (uniformed & civilian) Annual Payroll

$1.558 billion

Military Retiree Pensions

$483.1 million

Health Care Paid to Private Providers

$50.2 million

Purchases of Local Goods & Services

$133.1 million

Net Direct Impact*

$2.125 billion

The Navigator has exclusive distribution on Navy Region Northwest bases, military installations and Navy housing. Source: Washington State Ofﬁce of Financial Management and Pulse Research

SPI Media Kit 12-11-08

41,958

Photo credits: Navy Region Northwest

Kitsap County Bases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center. On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

Island County Base: Naval Air Station Whidbey. On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Snohomish County Base: Naval Station Everett On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.

Northwest Navigator Circulation 2008 8F WF HPU ZPV DPWFSFE

KITSAP PENINSULA

WHIDBEY/EVERETT

ZIP CODE

CITY

98110

Bainbridge Island

140

98310

Bremerton

231

98311

Bremerton

100

98312

Bremerton

2,025

98314

Bremerton

1,280

98315

Silverdale

3,417

98337

Bremerton

266

98345

Keyport

320

98346

Kingston

190

98366

Port Orchard

162

98370

Poulsbo

135

98383

Silverdale

307

Insert Total MAIL Total Circulation

Circulation

Source: ABC & CVC Audit

SPI Media Kit 12-11-08

CITY

Circulation

98206

Everett

195

98207

Everett

1,308

98223

Arlington

120

98271

Marysville

98277

Oak Harbor

3,258

98278

Oak Harbor

3,440

Insert Total MAIL Total Circulation

960

9,281 14 9,295

8,573 32 8,605

Important: Please add 2% to insert quantities for spoilage Independently Audited By:

ZIP CODE

Grand Total

17,900

Ta r g e t e d M a r k e t i n g & C u s t o m S e r v i c e s 8F WF HPU ZPV DPWFSFE

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8F WF HPU ZPV DPWFSFE

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CALL TO PLACE YOUR ONLINE AD

Contact your Sound Publishing sales representative for more information, or contact Sound Publishing New Media at (253) 656-4073 Email: pbswebsales@soundpublishing.com

National Sales Ofﬁce: Toll Free (888) 443-5815 | Ph: (360) 394-5800 Fax (360) 394-5841 19351 8th Ave NE, Suite 106, Poulsbo WA 98370

www.soundpublishing.com SPI Media Kit 12-11-08

Ahead Of The Times

WE’VE GOT YOU COVERED IN THE PACIFIC NORTHWEST. C O M P L E T E L I S T I N G O F W A S H I N G T O N N E W S P A P E R N E T W O R K P U B L I C AT I O N S :

BUSINESS JOURNALS

KING COUNTY

MASON COUNTY

Bellingham Business Journal publishes Monthly Wenatchee Business Journal publishes Monthly

Auburn Reporter publishes Friday Bothell/Kenmore Reporter publishes Wednesday Capitol Hill Times* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Covington/Maple Valley Reporter publishes Friday Enumclaw Courier-Herald publishes Wednesday Federal Way Mirror publishes Wednesday & Saturday Issaquah/Sammamish Reporter publishes Friday Kent Reporter publishes Wednesday & Saturday Kirkland Reporter publishes Wednesday Madison Park Times* publishes Monthly Mercer Island Reporter publishes Wednesday North Seattle Herald-Outlook* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Queen Anne News/Magnolia News* publishes Wednesday Redmond Reporter publishes Wednesday & Saturday Renton Reporter publishes Friday Russian World News* publishes Twice Monthly Shoreline/Lake Forest Park Enterprise* publishes Friday Snoqualmie Valley Record publishes Wednesday Snoqualmie Valley Living publishes Monthly South Seattle Beacon* publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable) Sports Seoul USA* publishes Friday Vashon-Maury Island Beachcomber publishes Wednesday

Shelton-Mason County Journal* publishes Thursday

CLALLAM COUNTY Forks Forum* publishes Wednesday Peninsula Daily News* publishes Sunday-Friday Sequim Gazette* publishes Wednesday Sequim This Week* publishes Wednesday

ISLAND COUNTY Northwest Navigator - Whidbey/Everett publishes Friday Oh Magazine publishes bimonthly South Whidbey Record publishes Wednesday & Saturday Whidbey News-Times publishes Wednesday & Saturday Whidbey TMC Non-subscriber product for all of Whidbey Island, publishes Wednesday

JEFFERSON COUNTY Port Townsend Leader* publishes Wednesday Peninsula Daily News* publishes Sunday-Friday

KITSAP COUNTY Bainbridge Island Review publishes Friday Bremerton Patriot publishes Friday Central Kitsap Reporter publishes Friday Kingston Community News publishes Monthly North Kitsap Herald publishes Friday Northwest Navigator - Kitsap publishes Friday Port Orchard Independent publishes Friday

PIERCE COUNTY Bonney Lake & Sumner Courier-Herald publishes Wednesday Fort Lewis Ranger* publishes Friday The Northwest Airlifter* publishes Thursday Tacoma Daily Index publishes Weekdays Weekly Volcano* publishes Thursday

SAN JUAN COUNTY Islands’ Sounder publishes Wednesday Islands’ Weekly publishes Tuesday Journal of the San Juans publishes Wednesday

SNOHOMISH COUNTY Arlington Times publishes Wednesday Edmonds Beacon* publishes Thursday Edmonds Enterprise* publishes Friday Lynnwood Mountlake Terrace Enterprise* publishes Friday Marysville Globe publishes Wednesday Mill Creek Enterprise* publishes Friday Mukilteo Beacon* publishes Wednesday Stanwood/Camano News* publishes Tuesday

NICKEL PUBLICATIONS Little Nickel publishes Weekly Nickel Ads publishes Weekly * Network Partner Newspapers

National Sales Ofﬁce: Toll Free (888) 443-5815 | Ph: (360) 394-5800 | Fax (360) 394-5841 19351 8th Ave. NE, Suite 106, Poulsbo WA 98370

www.soundpublishing.com

Ahead Of The Times

National Sales OfďŹ ce: Toll Free (888) 443-5815 | Ph: (360) 394-5800 Fax (360) 394-5841 19351 8th Ave. NE, Suite 106, Poulsbo WA 98370