5 Psychological Triggers That Drive Consumer Behavior
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
It’s not secret that using the principles of psychology In sales give effective results in business
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Psychological Triggers to use in sales • • • • •
Scarcity Curiosity Anticipation Social Proof Reciprocity
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Scarcity Scarcity principle can help you target people who are on the fence about buying your product or service
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Scarcity Ways to incorporate scarcity principle into Marketing: • Sales deadlines • Out of stock announcements • Limites time only products
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Curiosity People are naturally curious. If they come across content or marketing material about which they don’t know, they are forced to click on it.
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Anticipation • Create the buzz before launching a product • Get people talking on social media • By the time product launch, people will be more than excited to buy
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Social Proof With brands marketing their products, it’s a bit different. People know you’re out to sell them something, and will take whatever you say with a grain of salt. Recommendations from friends, family, and even celebrities are what we call “social Proof”
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Social Proof Ways to use social proof principle for Marketing: • User reviews • Celebrity endoresements (preferably unpaid) • Best selling product categories • Soaial signals( e.g,”Your friends also like this page”) • number of customers served
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Reciprocity The principle of reciprocity is based on the idea that if someone gives you something, you’ll feel compelled to give something in return
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Reciprocity Ways to use reciprocity principle in marketing: • Create carrot content • Give away free stuff
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
THANK YOU!!!
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s