WhatsApp Phenomenon
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WhatsApp co-founders
BRAIN ACTION
JAN KOUM
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In 2014 WhatsApp was acquired by facebook for staggering $19 billion
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Largest deals Facebook buys Whatsapp for $19 B in 2014 Microsoft buys Skype for $8.5 B in 2011 HP buys Compaq fo $18.6 B in 2002
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Google buys Motorola Mobility for $12.5 B in 2014 Facebook buys Instagram for $1 B in 2012
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WhatsApp Extraordinary Growth
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Founders of WhatsApp wanted to make a no nonsense platform
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Moto of WhatsApp No Ads No Games No Gimmicks
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Marketing Strategy “Word of mouth is the most important driver for growth” Till now, WhatsApp has not spent anything on customer acquisition
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WhatsApp’s User Mexico is the largest user base for WhatsApp
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THANK YOU!!! https://www.youtube.com/watch?v=LbsaUIA-aKY
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