WhatsApp, The Anti-Marketing Growth Phenomenon | Facebook-acquired WhatsApp

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WhatsApp Phenomenon

LOG O https://www.youtube.com/watch?v=LbsaUIA-aKY


WhatsApp co-founders

BRAIN ACTION

JAN KOUM

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In 2014 WhatsApp was acquired by facebook for staggering $19 billion

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Largest deals  Facebook buys Whatsapp for $19 B in 2014  Microsoft buys Skype for $8.5 B in 2011  HP buys Compaq fo $18.6 B in 2002

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 Google buys Motorola Mobility for $12.5 B in 2014  Facebook buys Instagram for $1 B in 2012

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WhatsApp Extraordinary Growth

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Founders of WhatsApp wanted to make a no nonsense platform

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Moto of WhatsApp  No Ads  No Games  No Gimmicks

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Marketing Strategy “Word of mouth is the most important driver for growth” Till now, WhatsApp has not spent anything on customer acquisition

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WhatsApp’s User Mexico is the largest user base for WhatsApp

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THANK YOU!!! https://www.youtube.com/watch?v=LbsaUIA-aKY

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