Case Study: AirAsia Friendsy | Top Viral Social Media Campaign

AIR ASIA FRIENDSY FACEBOOK CAMPAIGN

STARTING POINT • Air Asia started flights from Sydney to Kuala Lumpur • Air Asia is a small airline compared to others • Air Asia wanted to promote their new flights

BUT

Air Asia

were up against fierce competition

Air Asia were lacking in marketing budget They needed brand awareness

WHAT AIR ASIA DID???

Air Asia decided to launch facebook contest

AIR ASIA FRIENDSY • One could win a plane for himself and up to 302 facebook friends • Just one need to do is work out which friends to invite

RESULT • Campaign got viral • Around 2,300,000 people engaged with this contest

THANK YOU!!!

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Case Study: AirAsia Friendsy | Top Viral Social Media Campaign

Published on Oct 4, 2016

SOURABH KUMAR PANDEY

Air Asia – Friendsy Facebook Campaign In 2012 Air Asia started flights from Sydney to Kuala Lumpur. But… they were up against fierce competition and lack of marketing budget. They needed brand awareness…fast So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends The plane would be entirely theirs plus Air Asia would fund a 3-day vacation And they could even choose seats for all of their friends Result? The whole campaign got viral and fan base of Air https://www.youtube.com/watch?v=3P_lzeh7uuM Asia got increased by 30% It generated a PR worth $1.5 million Around 2,300,000 people engaged with this contest

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