SO VAIN ISSUE 7 MARCH 2013
WHAT YOU WILL WEAR THIS SPRING And how you will look fab in it
GET THE 60’S LOOK!
Fashion, beauty and makeup. All that you need for a perfect look
Out with the old, in with the new
A guide to selling your clothes online
5 new ways to wear FLORALS this Spring
Swinging LONDON
THE 60s ISSUE - Spring 2013
IN THIS ISSUE...
FASHION 8
22
Fashion Flash Big News in Small doses
10 Star Style on a budget 12 How to wear Florals this Spring 15 Out with the ex, in with the shoes! A guide to selling your clothes online
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17 Prints mix and match 18 How to create a perfect 60s wadrobe 20 What you will wear this Spring 39 Accessories from the 60s
BEAUTY
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58 How to do a Mod nail art 60 Make up Tutorial the 60’s look
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17
20
For the Best interactive esperience on tablets and smartphones, open this issue in Preview (For Apple devices) or in Adobe Reader (for all other devices)
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MEN 61 Be modern like the Mods 62 Rock the look, the rocker look
SO VAIN EDITORIALS 22
Psychedelic Sixty
32
The Ringmaster
42
Roaring Sixties
54
Red Color
IN EVERY ISSUE 5
Editor’s Letter
6
So Vain Inbox
7
5 Reasons to Click on So Vain
38 Style for Less 40 So Vain Wishlist
58 60 10
SO VAIN team Editor Stephanie Reed stephanie@sovainmagazine.com Fashion Fashion Journalists Selene Oliva, Ramona Mondi’, Marianna De Luca, Allegra Contoli, Claudia Sirchia, 7orever 7resh, Kate de Lacy Beauty beauty@sovainmagazine.com Beauty Editor Simona Serpellini Beauty Journalists Laura Portomeo Menswear man@sovainmagazine.com Menswear Editor Dario Bentinvegna Menswear Journalist Alessandro Masetti
Cover Picture by... Photographer: Amarillis Cargnin Make Up Artist: Giulia Remoli Model: Elisa Romanelli
Graphic Designer: Piero Regnante
For more information about the So Vain Team, visit www.sovainmagazine.com
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SO VAIN
THE EDITOR’S LETTER This season is all about the 60s. Black and white, stripes all over the place, cute a-line dresses, retro accessories; the Swinging London was a place of fashion and glamour. Guess what, now you can also dress like a 60s diva and really stand out from the crowd with your amazing style. In this issue you can learn how to create your perfect 60s wardrobe, how to mix the different prints without looking like a clown and how to choose the right accessories to go with your vintage outfit. You can also learn a new way of doing your make-up inspired by the 60s in our beauty tutorial and how to do a mod nail-art. Of course there is also our amazing menswear corner as usual, with great tips on how to get the rocker and the mod styles, the 2 biggest trends of that age! With our styling tips you will look amazing all through Spring and Summer!
Stephanie Reed
3 things I didn’t know before this issue… Ebay is not after all the best place to sell your clothes online But there are so many other websites to do so, and you can do it for free!
Florals in Spring are not necessarily a cliche’ but there are hot new ways to wear them for this season
Stripes are the super-mega trend of the season, especially in black and white Ok, I did know that but I just needed to reapet it one more time 5
So Vain INBOX
EMAIL OF THE MONTH The new issue looks nice! The magazine turned to the wearable fashion way! Keep going like this, fashion for the real customers not just for the rich people! Tibor
Elaine
I really like it. I am in brasil but I got my Sovainmagazine Grazie.
Sara
Laura
The editorial pictures are beautiful! I also enjoy the graphics for the articles, they much more original and unique.
GET IN TOUCH
Reading the December issue of @ sovainmagazine and drinking hot chocolate on the sofa!
IN OF THE MONTH
Email us at: stephanie@sovainmagazine.com Facebook us at: facebook.com/sovainmagazine Tweet us: @sovainmagazine Follow us on Pinterest at: pinterest.com/sovainmag
Evelyn @sovainmagazine as always, love love love the editorials and the pics. Can’t wait for the next issue :D
O T S N O S A 5 RE
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CLICK ON SO VAIN
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How to choose the perfect jeans for your body
Tall, short, slim, curvy? Whatever the shape of your body, you should always have a a good pair of jeans in your wardrobe (or better, more than one). Just follow this guide to style to find your perfect jeans!
The Right Eyebrows Shape for your face
The question that many people ask before plucking their eyebrows is:”which form is more suited to my face?” A useful guide that will solve you this problem forever
Get the Gossip Girl look!
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Serena van der Woodsen, fashionista par excellence, is certainly the most imitated girl in the series and her bubbly look is perfect for this Spring season. Get her look for less!
One Leather Jacket, Four Looks
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This Spring, if you can’t afford to buy lots of new clothes and you have run out of ideas for new outfits, just focus on one white leather jacket and create different looks for different occasions!
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How to wear your Dr. Martens this Spring
A fab style guide to wear your Dr. Martens this Spring. See how they are wearing them in the streets and how you can wear them in a super stylish way!
SO VAIN FASHION
FASHION FLASH
big news in small doses
Conde’ Nast launches branded TV series
O.P.I. has paired up with Mariah Carey
The publishing giant has recently announced the launch of its new online video network. The network has started with Glamour and GQ video series and more branded programming featuring Conde’ brands will follow. The programmes feature behind-the-scenes videos from shoort and interviews, exclusive fashion tips, makeovers, celebs, and much more.
Four “Liquid Sand” textured nail polishes and four “normal” shades, created by the famous singer and the leading polishes’ brand for a limited edition. The colours are really eccentric and sparkly
and of course are great quality nail polishes, because, let’s face it, it’s O.P.I.
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The new Series of the Rachel Zoe project
Series 5 of the Rachel Zoe Project has debuted a couple of weeks ago. For the fans of the series, now it’s the moment to catch up with the new episodes, which, we can promise, are full of glam. Plus, now also baby Skyler is in the picture and Rachel is now dealing not only with the fact of being a mother, but also of being an up-and coming designer!
FASHION SO VAIN
FASHION FLASH
big news in small doses
Naomi is bringing The Face to the U.K. Naomi Campbelll is bringing The Face to the U.K., and you could be a contestant. She will be here in just three weeks for casting. Naomi told Grazia, “I’m looking for girls who have it all: a beautiful face; a great, healthy toned body; something unique in their look;
Kate Moss’ Sushi
Kate Moss has teamed up with the French chain Sushi Shop to create a special sushi box designed by her. The box contains 40 pieces of sushi and is covered in sequins. The cost is £38 and will be in the new Sushi Shop restaurants that will open next month in the U.K.
David Bowie exhibition at the V&A The Victoria and Albert Museum’s highly-anticipated David Bowie exhibition opens this Saturday. Nearly 48,000 visitors have already booked their tickets, and they have sold at an unprecedented pace. The showcase took three years to organize and it tracks different stages of the life of bowie and. It is not only a fashion exhibition, but one of the character and personality of Bowie.
the personality; and above all, strong work ethic and drive.”
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SO VAIN FASHION
E L Y T S R A ST
Get the 60s Vibe...
Let’s see how the Hollywood stars interpreted the 60’s trend and how you can look as fab as them even if you have a tight budget! By Giulia Pasciuti
DIANE KRUGER
Topshop
£65.00
The beautiful and talented actress Diane Kruger is known for her elegance and she looks absolutely amazing in this optical dress by Chanel SS13. This look is perfect if you have a small waist and want to feel chic and comfortable at the same time.
Boohoo
£ 20.00
Asos
£ 5.10
£ 19.99
Asos
£ 4.00
£ 32.00 10
Asos
Zara
Asos
CAROLYN MURPHY
£ 15.99
£40,00
£ 8.00
Missguided
£ 20.99
£ 4.49
The beautiful american model Carolyn Murphy knows how to highlight her body without putting it too much on display. She manages to look sexy and sophisticated at the same time by combining just a few and simple pieces.
SOFIA A L O P P O C
£ 22.00
Asos
The italian-american director is known for her beautiful movies but also for her retro style. This outfit is perfect for young girls who want to follow the Sixties trend and look great also when wearing trousers!
£ 22.99
Mango
Ax Paris
£ 23.99
£ 29.99
Zara
£ 37.00
Zalando
Asos
Asos
Miss Selfridge
SO VAIN FASHION
5 NEW WAYS TO WEAR FLOWERS THIS SPRING By Allegra Contoli
“Florals... for spring. Groundbreaking” said the terrible Miranda Priestley in “The devil wears Prada!” but, despite all, florals are the protagonists of this season…again!
HIPPIE STYLE
Woodstock and hippies. These are first things that come to mind when talking about flowers. Crowns made of flowers, long skirt, dresses or embroided shorts.
Maddy Maddinka
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Chiara Ferragni The Blonde Salad
FLOWER MIX
FASHION SO VAIN
Flowers on flowers on flowers‌ different flower prints mixed together!
Laureen Break My Style
Kryz Uy Thirstythought
JUST A TOUCH OF FLOWER
If you are prefer simplicity, you can choose just a single piece of your outfit and put all the flower power there! It could be a shirt, a pair of trousers, a skirt, a jacket or, why not, just an accessory. A small touch of spring!
Anna Annawii
Shea Marie Peace Love Shea
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VERY ROMANTIC
A waterfall of flowers on a soft dress or shirt that floats in the air. Light colours and flowers for a romantic style.
Rachel-Marie Jeg Lever Annika M. from Lookbook.nu
EXTREME FLORALS
Just for brave fashion victims‌. a total look made of flowers!
Lina Tesch Lina Tesch Photography
FASHION SO VAIN
For those who want to try to incorporate flowers into their style, here are some fashionable items you can find in the stores
Boohoo
New Look
£18.00
£19.99
Boohoo
£30.00
Boohoo
£20.00
Boohoo
£20.00
Missguided £19.99
Missguided £12.49
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SO VAIN FASHION
OUT WITH THE EX - IN WITH THE SHOES! A Guide to Selling Your Used Clothes
By Kate de Lacy
FASHIONHAUNT.COM:
- The place to sell and buy clothes from around the world. - No listing Fees - Lists unlimited number of items for unlimited time - Get paid directly to your Paypal account
PRELOVED.CO.UK:
- Great website and easy to use - It is free to place and advertise your clothes.
How a breakup led me to fashion-savvy used-clothes selling
When my ex left, I wandered around the house in a state of shock. I eventually ended up in the bedroom and sat down on the bed sobbing. Sitting there I realised suddenly that there was an open door. Not just in my life but in the closet. All that space for my shoes, handbags and coats! For the next few hours, I got busy re-arranging my clothes and while doing this I realised there were items I had completely forgotten I had: slinky little dresses, bolero jackets and sky high heels. Now, this was both a good thing and a bad thing because I didn’t want to part with any of these lovely clothes. Trying to get me to give up a lovely dress or adored pair of jeans is next to impossible, even if the item hasn’t been worn since I first bought it. I began to survey the scaffold of my wardrobe and started to try things on. Some didn’t fit anymore and others just didn’t work for me anymore. What to do? I couldn’t just give all these clothes away. The answer of course was to find some places to sell these clothes. Not necessarily designer-wear, but lovely all the same. My search began and these are the best sites I discovered. The top tip is that photos attract the most buyers and most will ask for photos if you haven’t put them up. So get your camera out, take a lovely picture of your piece of clothing and upload it 16 on the website that most convinces you!
EBAY:
- One of the best places to sell your designer clothing. - The service is not free and everything is bought by bidding. Higher priced items are often listed on Ebay. - Selling used clothes here gives you lots of exposure since it has a huge market. - Build a base by receiving feedback on your sales - One negatives, for me, with Ebay is you have to agree to give returns which can be a real hassle.
MY CLOSET.NET:
- It’s a user’s community where you can sell used clothes and accessories. - It’s for free and you can list as many items as you like. - Build a client base by receiving feedback on your sales.
AMAZON.CO.UK:
- The biggest drawback is that all sellers of clothing need to be pre-approved and this can take time. - Once approved you can place an ad for free but Amazon takes a percentage of that fee. - You must register and get an approval for a sellers account and then be approved to sell clothing.
Want to continue reading this issue? WHAT IS COMING UP NEXT: »» »» »» »» »»
How to Look a Million Dollars With a Low Budget How to Mix and Match with prints How to wear the Spring trends How to do a mod nail-art The Makeup Tutorial for a 60s Look
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