APEX EXPO Daily Experience 2019 Day 2 by Spafax

Los Angeles | September 11, 2019

#APEXEXPO | APEX.AERO | @THEAPEXASSOC | APEX.AERO/NEWSLETTER

A Cabin Network With an Edge Read more on page 7

Thales Ties Up With Airfree

Now Streaming: Destination Guides

Everhub’s Next-Gen Evolution

Aeroméxico Unveils New Kits

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Do the Conga!

Conga Room 800 West Olympic Blvd. SEPTEMBER 11 7:30–10:30 P.M.

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Enjoy a DJ, open bar and hors d’oeuvres at the APEX EXPO networking party, sponsored by SmartSky Networks. This year’s event will take place at Los Angeles’ premier latin entertainment venue co-owned by celebrities Jennifer Lopez, Paul Rodriguez and will.i.am! A celebratory toast to the conference’s 40th year will be made partway into the evening.

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& fly ABOVE with our latest development!

ABOVE is a joint-venture between Touch and castLabs to advance passenger entertainment with content management in the cloud.

CELEBRATING

YEARS OF ELEVATING THE AIRLINE PASSENGER EXPERIENCE As the air transport industry’s longstanding and trusted connected service expert, SITAONAIR is delighted to be back for another year at APEX EXPO. Visit us on booth 1813 to discover our innovative passenger connectivity solutions.

Scan the QR code with your smartphone’s camera or QR app, or visit www.sitaonair.aero/downloads

BOOTH 1429

Astronics Leads With the Edge

Astronics’ new Edge cabin network platform is a scalable in-flight entertainment (IFE) hardware system that’s designed for easy installation in regional, single-aisle and wide-body aircraft. In a traditional IFE system, a powerful head-end server does all the processing work, stores media content and serves multiple cabin-mounted wireless access points (WAP) that stream programming to passengers’ personal devices. The server is installed in the plane’s equipment bay, needs to be actively cooled with a fan and if the server happens to fail, the aircraft’s IFE goes “dark.” “What we’ve done is rethought the architecture,” said Mark Schwartz, vicepresident, Astronics. “We’ve eliminated the head-end server, taken its CPU [central processing unit] and hard drive space and distributed it into what we call

“For hardware, we’ve got you covered from A to Z.” MARK SCHWARTZ, ASTRONICS

the SmartWAP. They’re not just wireless access points, but they have a processor and hard drive space in them.” A small content loader is part of the system, and Edge’s software can be configured by the airline customer to store media on one SmartWAP, duplicate the media on multiple units, or move the media to a specific unit as a passenger accesses a particular piece of content. Instead of having a single point of failure, Edge’s architecture is self-healing,

according to Schwartz. “Since you’re distributing the CPU power and the hard drive space among the SmartWAPs, if one of the units happens to go down, the others can immediately take over.” Edge has been in development for 10 months and Schwartz says empirical lab testing has shown each SmartWAP can serve between 70 and 100 streaming devices at 720p quality. Final specifications will be established before the platform’s launch customer takes delivery of the first Edge system early next year. With a cost of ownership that’s 30 percent less than a traditional IFE system and a simple one-night installation, Schwartz says Edge fits nicely into Astronics’ lineup between its high-end Summit line and portable Sierra system. “For hardware, we’ve got you covered from A to Z,” said Schwartz. EXPO DAILY experience

I Expect In-Seat Power.

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BOOTH 2031

Viasat and InflightFlix to Stream Video Destination Guides Ancillary in-flight revenues are increasingly important to airlines, with destination video guide content expected to generate more than $800 million by 2026, according to Valour Consultancy. To help airlines target this opportunity, Viasat and InflightFlix have partnered to stream specially created content directly to passengers’ personal devices. Airlines will receive a fixed monthly payment for each aircraft displaying the content, with no additional cost to the airline. Driven by Viasat’s wireless in-flight entertainment platform, video guides for

each destination in the airline’s network will be produced by InflightFlix and automatically selected according to flight destination. “At InflightFlix, we put the passenger at the center of everything we do and are passionate about connecting passengers with visitor experiences throughout their journey,” said Martin O Regan, the company’s chief executive officer. Don Buchman, vice-president and general manager, Commercial Aviation at Viasat, added, “In partnering with InflightFlix, we can further grow Viasat’s portfolio of ancillary revenue products aimed at helping airlines monetize the passenger journey.”

BOOTH 1343

Panasonic and Toca Boca to Create Enriching In-Flight Map for Kids Panasonic Avionics announced today that it is in the early stages of developing a child-friendly in-flight map product, in partnership with digital toy studio Toca Boca. The companies are already working together to offer games in flight, and feedback has been positive. “We’ve seen engagement go up,” said Tarush Agarwal, senior director and head of Parterships at Toca Boca, whose games have been downloaded more than 250 million times. “Since our games are touchscreen, we had to consider that kids would be pushing on seatbacks, but we haven’t had any complaints.” “These are positive games. They’re not like junk food, they’re very enriching,” said Andrew Mohr, head of Innovation at

Panasonic Avionics. “They teach young people about travel, navigation and exploring. We can build great technology, but to really get in the head of a kid, we wanted to work with experts.” The children’s map will be offered as an option with Panasonic’s personalized 3-D in-flight map platform, Arc, which currently has five confirmed customers. Arc allows passengers to log in with their personal electronic devices and customize their settings. “We’re evaluating how we can leverage this great product that Panasonic created and bring a kids’ perspective that is consistent with our company’s values,” said Carlos Rocha, senior business development manager at Toca Boca.

In other news from Panasonic, Vistara revealed today that it will be the launch customer for Arc, which will be installed on the Indian airline’s fleet of Boeing 787-9s and Airbus A321neos next year. EXPO DAILY experience

CONNECTIVITY REINVENTED Delivering the high-speed Wi-Fi today’s travelers demand and the performance passengers crave. Score a win for everyone.

BOOTH 1307

Inflight Dublin Launches Next-Gen DO-160G Certified Everhub Server Inflight Dublin has launched its nextgeneration DO-160G certified Everhub portable wireless server. The server can deliver HD, browserbased DRM content to 75 passengers per unit and can be powered via the aircraft or using two hot-swappable batteries, which can be charged without having to switch the server off. The hardware weighs in at 2.7 kilograms, over 50 percent less than the prototype. “The unique thing about our server is a touchscreen control panel where you can see the battery usage, confirm the flight number and do troubleshooting locally, but the crew can also view the interface on their devices,” commented John White, CEO of Inflight Dublin. “One of the other unique features is that we have a solid-state drive in the back, so content can be updated in a matter of seconds

“One of the other unique features is that we have a solid-state drive, so content can be updated in a matter of seconds.” JOHN WHITE, INFLIGHT DUBLIN

– you just pop one out and replace it with the new one.” The hardware is complemented by the Everhub software platform, which can be tailored to an airline’s requirements, as well as the Everhub Control Centre backoffice system. The latter includes a data analytics tool, called Everhub Insights, that gives airlines direct access to

system usage statistics, server status and advertising configuration and tracking through a web portal. Loftleidir Icelandic is to install two of the servers on board a Boeing 757, with Inflight Dublin CCO Barry Flynn adding that multiple undisclosed airlines have also signed up for the solution and will be announced in due course. EXPO DAILY experience

EXPECT MORE FROM YOUR MAP Planes ﬂying across a static map used to hit the mark. Now passengers expect destination content that will create an immersive experience throughout the entire travel journey. Raleigh and Drake, an exclusive partner for Panasonic customers, provides personalized destination services and content that uncovers local hidden gems. Expect more from your Map, experience Arc™.

BOOTH 2023

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Airbus Begins Testing Tomorrow’s IoT Technologies on Board A350 Flight Lab Client: Inmarsat

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A lot of similar features will also appear in the aircraft,” said Ingo Wuggetzer, Airbus’ vice-president of Marketing. “We developed the idea together with airlines VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This is your responsibility. and identified whether we can connect all these elements to create added value and the flight experience of tomorrow.” Airbus has installed an initial set of elements in the A350 flight lab, including the connected iSeat from Recaro, the Connected Galley from gategroup, a remote wireless cabin management system, a large OLED cabin display and the first component of Airbus’ new “IoT backbone,” which includes an open software platform. Airbus confirmed that these are all being tested in flight, in addition to other undisclosed technologies that will be revealed in the future. The connected cabin ecosystem will also make use of data to deliver personalized services to passengers. “You could order your meal at home or at the airport and it will be delivered on board and you will get what you want. At the moment, if you’re sitting in the last 10 rows, you don’t get what you want,” Wuggetzer said. According to Wuggetzer, if airlines know what passengers were eating during their last flight, what they bought Airbus has started in-flight trials of its in the duty-free and what movies they Internet of Things (IoT) connected cabin “If you have a were watching, then they would be able technologies that form part of its Airspace connected open to boost ancillary revenue by offering Connected Experience, first revealed at advertising and services that create value last year’s APEX EXPO. The company’s ecosystem, it makes it to passengers. Airbus flight lab is currently on board an easier for others Airbus is also testing smart cameras A350-900 aircraft based at its Hamburg situated outside lavatories to measure facility. It claims it has become the first to come up with passenger wait times. To address privacy manufacturer to undertake flight testing great ideas.” concerns, Wuggetzer said the cameras of actual connected cabin innovations. blur out passengers’ faces. “We looked at megatrends that will INGO WUGGETZER, AIRBUS “If you have a connected open ecosystem, appear in the future, the mobile and it makes it easier for others to come up with IoT revolution where you can control great ideas,” Wuggetzer explained. everything in your car and in your home. 14

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BOOTH 2001

Spafax Delivers Anime IFE Content to LATAM Airlines LATAM Airlines will become South America’s first carrier to offer anime content as part of its in-flight entertainment (IFE) content selection. The airline’s content provider Spafax partnered with Toei Animation, a pioneer of Japanese animation, and Televix Entertainment, a distributor that specializes in animation and anime. “We are always on the lookout for market trends on behalf of our clients and the audience for anime content continues to grow. We’re thrilled to help LATAM be the first airline group in the region to launch its own anime channel,” said Santiago Edelberg, IFE account director LATAM at Spafax.

The new anime channel is launching this month and passengers will have access to 10 hours of IFE content, including titles such as Captain Tsubasa, Robotech, Saint Seiya, Digimon, Dragon Ball Z, Mazinger Z, Bleach, Naruto, Nadja, Beyblade and Sailor Moon. “We aim to anticipate our clients’ in-flight entertainment interests. Spafax helps us to select an engaging mix of content that will resonate across our varied passenger demographic and the anime channel is a superb addition for all ages,” said Sergio Lazzeri, head of In-Flight Experience at LATAM Airlines Group.

“We are always on the lookout for market trends on behalf of our clients and the audience for anime content continues to grow.” SANTIAGO EDELBERG, SPAFAX

BOOTH 1500, 1506

Virgin Atlantic’s First A350 With Inmarsat GX Aviation Takes Off Passengers on yesterday’s Virgin Atlantic inaugural Airbus A350-1000 flight from London to New York were treated to free in-flight connectivity via Inmarsat’s GX Aviation, a promotion that the airline will extend for the next month in celebration of the new aircraft type. This first A350 – named Red Velvet, the first of the airline’s new Flying Icons – will be joined by 11 more of the wide-body jetliners over the next three years as Virgin Atlantic continues the process of upgrading its fleet.

EXPO DAILY experience

All of Virgin’s 335-seat A350s will be equipped with GX Aviation, driven by Inmarsat’s global, Ka-band satellite network service, with Internet connectivity provided by Deutsche Telekom. In addition to the four, high-throughput, spot beam-equipped GX Aviation satellites already in operation, Inmarsat will orbit three more satellites by 2021. To meet the continued growing demand for connectivity, Inmarsat is already planning to add five more GX payloads to its evolving satellite constellation.

BOOTH 1843

Thales Partners With Airfree for Airport-Style Duty-Free Platform Looking to further its mission to bridge the passenger experience between the home and the air during what has been a year of digital transformation for Thales, the IFE maker shared a series of news at a media luncheon yesterday. Not only is Thales hoping to reinvent the IFE experience with the debut of a full-cabin 4K viewing experience with previously-announced launch customer Emirates, but it is also strengthening its long-running partnership with JetBlue by supplying the carrier’s first fleet of A220300 aircraft with Thales AVANT IFE. Thales is also teaming up with Airfree to bring carriers worldwide a host of new ancillary revenue opportunities by bringing the airport duty-free 18

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shopping experience into the cabin via its e-commerce platform. Allowing passengers to browse and shop for dutyfree items via the seatback IFE system or PED of choice, the Airfree marketplace will also offer ground fulfillment at more than 350 airports worldwide. “Currently, in-flight duty-free shopping for airlines has an average revenue of $2 per passenger, compared to $30 per passenger in the airport,” said Airfree CEO, Etienne de Verdelhan. “So what we are trying to do is give the opportunity to the airline to close a bit of this gap.” Manuel Chacón, Product Line Manager, Thales InFlyt Experience, added: “Bringing services like these into the

cabin is part of what we’ve been working toward at Thales. Airfree is a clear example of success, where passengers will truly achieve an experience that is so seamless that they will forget that they are traveling on an aircraft.”

“Currently, in-flight dutyfree shopping for airlines has an average revenue of $2 per passenger, compared to $30 per passenger in the airport.” ETIENNE DE VERDELHAN, AIRFREE

Global provider of IFE content and wireless solutions Come meet us at APEX Expo 2019 - Booth 1307

Content

Wireless

Digital

Design

inflightdublin.com | mail@inflightdublin.com Images from: Men in Black: International, A Dog’s Way Home, Ghostbusters (2016), Spider-Man: Into the Spider-Verse: ©2019 CTMG. All Rights Reserved. MARVEL and all related character names: © & ™ 2019 MARVEL. Images from The Tomorrow Man: ©2019 Meridian Entertainment (Tomorrow Man), LLC. All Rights Reserved. Images from All Is True: ©2018 TKBC Limited. All Rights Reserved. Images from Sneaky Pete: ©2018 Sony Pictures Television Inc. and Amazon Content Services LLC. All Rights Reserved.

BOOTH 1756

AirAsia and ROKKI Go Bollywood With Eros Now-Branded Microsite Hot on the heels of a recently inked partnership with British Airways (BA), Eros International is upping the ante with a partnership with ROKKI, AirAsia’s in-flight Wi-Fi service provider. Enabling passengers to access Eros Now’s programming using their own devices while on board Wi-Fi-enabled AirAsia flights, the alliance aims to bring the magic of Bollywood cinema to passengers around the globe through access to Eros Now’s extensive content library of over 12,000 Bollywood movies, TV shows, snack-size videos and music. Powered by ROKKI, AirAsia will host a selection of free Eros Now content as well as an Eros Now-branded microsite, which will allow guests to sample a selection of Bollywood content in the air. A voucher offering a discounted one-month subscription to Eros Now’s premium subscription service on the ground is included.

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“In line with ROKKI’s continuous efforts to transform the in-flight experience through our key offerings – entertainment, connectivity and e-commerce – our partnership with Eros Now is another step toward creating a dynamic and engaging experience through content-driven commerce,” said Sargunan Seenivasan, head of ROKKI. “Being able to enjoy Eros Now’s curated content on board and subsequently purchase subscription vouchers takes the experience from in flight to on ground seamlessly.”

“Our partnership with Eros Now is another step toward creating a dynamic and engaging experience through content-driven commerce.” SARGUNAN SEENIVASAN, ROKKI

Innovation. Itâ&#x20AC;&#x2122;s in our DNA. For 40 years, weâ&#x20AC;&#x2122;ve been at the forefront of mobile connectivity, responding to growth and anticipating demand. Today, that means owning and operating the only global, high-speed networks for cabin and cockpit, providing the worldwide coverage and targeted capacity aviation requires. And it means the expertise and experience to help airlines maximise the commercial opportunity the connected aircraft revolution implies. For tomorrow, it means evolving alongside the needs of our customers. It means scalable networks with extraordinary agility and a real-time response to changes in demand. It means challenging convention to outpace our competitors. Ensuring weâ&#x20AC;&#x2122;re ready for the future, long before it arrives. Find out more at inmarsataviation.com

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BOOTH 1823

Global Eagle Takes the Pulse of What Passengers Are Watching in Flight Following the introduction of its cloud-based content delivery platform Open, which enables airlines to have more control of their content cycles and update their content more frequently, Global Eagle is now releasing a complementary data platform called Pulse.

BOOTH 1301

Pulse gathers data on user behavior to curate personalized in-flight entertainment experiences. By tracking what passengers are watching and when, airlines can more precisely determine the content that best suits them. “Airlines want to take advantage of new

technologies to meet passengers’ demand for a high quality, personalized IFE experience. Cloud-based solutions are the only option for airlines to scale, and Open and Pulse are the next-generation platforms to power future experiences,” says Chris Esposito, chief technology officer, Global Eagle.

BOOTH 2213

Touch Inflight and CastLabs Form JV to Deliver IFE Content From ABOVE Touch Inflight Solutions and castLabs have formed a joint venture to partner on a cloud-based platform that performs the encoding, storage distribution and delivery of video and metadata. Called ABOVE, the platform aims to solve many of the inefficiencies of delivering in-flight entertainment content to airlines by applying over-the-top market best practices. Over the past 18 months, Touch has used the platform to deliver thousands of files for IFE systems from various suppliers including Panasonic Avionics, Thales and Gogo. Michael Stattmann, founder of castLabs, said his company’s deep knowledge of working in the cloud environment is trusted by studios and large content service providers. “This is complementary to the perspective Touch’s team has on content and its entire value chain, from licensors through the entire IFE supply chain to licensees,” he said.

Touch Inflight founder and managing director, Joe Carriera, said that castLabs’ previous work with Lufthansa Systems’ BoardConnect solution convinced him of “the efficiencies and drastic cost and timeline reductions that ABOVE can bring to the whole industry.” Michael Childers, APEX Technology Committee chair and Lufthansa Systems chief consultant, Content and Media Strategy, said the platform, which facilitates automation and adopts the latest security methods, will enable “next-day” content deliveries to aircraft worldwide. In addition to IFE content delivery, ABOVE is also capable of supporting dynamic content curation, updates and dynamic ad content.

EXPO DAILY experience

BOOTH 1913

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Burrana Grows Presence in Latin America, Celebrates First Project With JADE Client: Inmarsat

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At Burrana’s new facility in Mexico.

Burrana has been selected by an undisclosed Latin American airline to equip more than 100 Airbus A320-family aircraft with its In-seat Power solutions. The contract is part of a $400 million cabin interior investment by the carrier. The airline has opted for 2.1A USB and 110V AC power in premium economy, as well as USB power in economy class. Five aircraft are already flying with Burrana’s In-seat Power products, and installations are set to continue throughout 2019 and 2020. Burrana will also provide product support and manage spares within South America. Its In-seat Power harnesses will soon be manufactured on a production line at a new 15,000-square-foot facility in Mexico, which is being set up to accommodate Burrana’s growing team in Latin America – staff in Mexico there have more than doubled since Burrana 24

EXPO DAILY experience

acquired Collins Aerospace’s in-flight entertainment (IFE) business in January 2019. The new facility will house production lines for Burrana’s PAVES On-demand and Broadcast IFE solutions. Burrana also announced the development of a 4K overhead IFE solution supported by a new server with 4TB of solid-state storage. The company is aiming to make it available for single-aisle Airbus platforms in the second quarter of 2020, with Boeing availability to follow shortly after.

Meanwhile, over in Asia, Burrana and Jamco Aero Design and Engineering (JADE) have retrofitted two widebody aircraft with Burrana’s Passenger Service System (PSS) following receipt of a supplemental type certificate from the Federal Aviation Administration for wide-body installation. One aircraft is already in revenue service, with the second expected to be flying by the end of September. The project is the first to be completed by Burrana together with JADE after the two formed a partnership in November 2018. “We look forward to building on our strong relationship with JADE on future projects, which includes installation of 110V premium economy In-seat Power on another wide-body aircraft in early 2020,” said David Withers, Burrana’s chief executive.

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TAKE OFF AND STAY CONNECTED

Connectivity and In-Flight-Entertainment GOREÂŽ Aerospace High Speed Data Cables keep passengers connected anytime, anywhere while traveling. Ensure they get the ultimate in-flight experience on their laptop, tablet or mobile phone no matter where they sit on a plane. Passengers can watch movies and videos in ultra high definition, charge devices quickly and easily, conduct business online faster, and stay connected to family and friends in real time. To learn more, visit at APEX booth #1523 or gore.com/stayconnected

GORE, Together, improving life and designs are trademarks of W. L. Gore & Associates. ÂŠ2019 W. L. Gore & Associates, Inc.

04.09.19 15:22

BOOTH 1122

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Vanema Springs Into In-Flight Bedding Client: Inmarsat

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Vanema is displaying itsEXPO bedding Publication: daily experience The company is also planning to collection, developed in partnership with announce the launch customer for its FONTS: Traffic: Wayne Johnson WESSCO International, for the first time, cabin crew mattresses imminently. “Our at APEX EXPO this week. The collection customers found that it’s actually a consists of mattress toppers, pillows and matter of safety – by improving rest the blankets designed the company’s crew canforperform jobs better. VERY IMPORTANT FOR with REPRO: Please check A/W files correcttheir trapping. This is When your responsibility. foam Octaspring Aerospace technology to comparing against other mattresses, they optimize rest for business- and first-class can immediately feel the difference,” said passengers’ in flight by offering improved Ieva Baradouska, head of Marketing and support and air circulation. Communications at Vanema.

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Vanema’s new mattress topper featuring Octaspring technology.

Octaspring is 50 percent lighter than similar products and recyclable, offering airlines a most sustainable, fuel-saving option. “Space and weight are two big challenges,” said Boris Ribicic, Vanema’s R&D director. “We had to rethink how we adapt our patented Octaspring Aerospace technology to deliver a high-comfort bedding product that still fits within the limited storage space of an aircraft.”

BOOTH 1857

Signal Lamp Announces In-Flight Advertising and Content Agreements Signal Lamp Entertainment (SLE) has made four announcements indicating the company’s continued expansion into in-flight advertising and content. SLE has partnered with Inadvia to offer ad serving and programmatic advertising solutions. “It’s our technology on board the aircraft, integrated with their access to programmatic marketplaces. The two solutions mesh together very well,” said Scott Scheer, vice-president, Business Development, Signal Lamp Entertainment.

The company also revealed that its ad serving platform, Ad Republic, will become standard on Burrana’s in-flight entertainment systems PAVES and GLIDE. “Therefore, if an airline chooses to use it, it’s there for them to enable,” Scheer said. In relation to content, SLE has entered into a new agency relationship with Electronic Arts to distribute its e-sports content including broadcast events and behind-the-scenes footage surrounding

FIFA, Madden and APEX Legends. “We have always viewed the Electronic Arts games as a nice transition between traditional sports and e-sports,” Scheer said. “There’s a lot of synergy there.” Lastly, SLE has been granted the distribution rights to the Lionsgate release RAMBO: Last Blood. “It’s a new chapter for SLE,” Scheer said, adding that there could be more announcements on the way.

EXPO DAILY experience

BOOTH 1134

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Aeroméxico and Formia Lift the Curtain on New Etro-Branded Amenity Kits Client: Inmarsat

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will be delivered to passengers without a plastic wrapping – just with a tag as they would be in a store. “We are moving to eliminate all plastics on board, and this kit is one of our first steps,” he said. The kits will be available on Aeroméxico’s Boeing 787-8 and 787-9 Dreamliners, which operate the airline’s long-haul routes to destinations such as London, Paris and Madrid.

“We are moving to eliminate all plastics on board, and this kit is one of our first steps.” ANTONIO FERNÁNDEZ OJEDA, AEROMÉXICO

Formia yesterday unveiled new amenity kits that will be flying on board Aeroméxico’s business-class cabin, called Clase Premier, this autumn. The kits feature skincare items, an extra-large sleeping mask and interior lining all donning the signature paisley-patterned fabric of Italian luxury fashion house Etro. The partnership marks the first time Etro amenities are available on board an airline in the Americas. Also in the kits are a pair of slippers, mouthwash and an Aeroméxico-branded notebook from Chicago-based stationary

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brand Field Notes. “I believe traveling is an experience and Aeroméxico is the first to give passengers the opportunity to really remember it by taking notes during or after their flight,” said Roland Grohmann, CEO and managing partner of Formia. On the heels of Monday’s announcement that Aeroméxico has become one of the latest airlines to collaborate with the United Nations on its Sustainable Development Goals, the airline’s SVP On Board Product, Antonio Fernández Ojeda, added that the kits

VISIT CROWN MEDIA FAMILY NETWORKS AT BOOTH #1645 For Domestic Inquiries Contact HollyHenderson@CrownMedia.com 818.755.2655 For International Inquiries Contact FranciscoGonzalez@CrownMedia.com 818.755.1244

Visit us at APEX EXPO booth #1901

BoardConnect The complete solution for your digital passenger experience Count on the market leader in in-flight entertainment and choose from a wide range of services available through our strong partner network. Or build your own onboard offering based on our framework with BoardConnect Dock.

New Exhibitors on the Block

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Say hello to the new members! We spoke to some of the companies exhibiting at APEX EXPO the first time. VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This isfor your responsibility.

RUBI ARBEL VP AVIATION, ARGUS CYBER SECURITY

MICKEY FURSHMAN AND SETH FINE OWNERS AND INVENTORS OF SKYCLIP BY 2DIVEGUYS

What brings you to APEX EXPO?

We aim to meet more people from the industry and showcase our solutions. Today there aren’t many companies that put cyber protection for IFEC systems at the top of the agenda and we think we can learn a lot and also educate in our domain. Is there anything you’d like to learn more about?

The new technology trends and the direction the industry is taking. Mainly because we want to make sure that the cyber services and products we provide will be useful for the industry in the years to come. What do you hope to take away from this year’s conference?

Meet other members, learn better their needs and get exposure for our solutions and services.

What brings you to APEX EXPO?

We are excited to introduce the airline industry to SkyClip, our patent pending handsfree mobile device holder that attaches to the back of any standard tray table and also sits on any tray table or other flat surface. Is there anything you’d like to learn more about?

As we are new to the industry – up and coming in-flight entertainment plans and opportunities. What do you hope to take away from this year’s conference?

The experience of meeting people in the industry and discussing how we can work together to improve in-flight entertainment.

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FERNANDES

MANNO

PRODUCT DIRECTOR, OTT SOLUTIONS, IRDETO

CEO, MANAGING DIRECTOR AND FOUNDER, SUMMERSIDE INTERNATIONAL

What brings you to APEX EXPO? We are looking forward to engaging with all kinds of companies and will be discussing our comprehensive solution for airlines to automate the publishing, distribution and content protection of premium OTT in-flight entertainment. Is there anything you’d like to learn more about? In-flight connectivity and dynamic content. As airlines strive to enhance the passnger experience with premium IFE, they are encountering the demanding requirements that need to be met by any media distributor or premium content rightsholders. As an expert in secure content delivery and serving some of the largest streaming services worldwide, Irdeto has much to add to the debate. What do you hope to take away from this year’s conference? We are keen to understand the needs of APEX members and gain insight on industry trends. At the same time, we are looking to discuss how our solution can help provide secure premium IFE experiences to passengers.

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What brings you to APEX EXPO? We want to connect with airline programmers and acquisitions executives looking for the right content for their territory. We’d like to share with them our vast catalog, which includes world cinema and documentaries, and our vision. Is there anything you’d like to learn more about? Better understanding how we can improve our content offering (film, art, music) to be customized to passenger and airline needs. What do you hope to take away from this year’s conference? I hope we will be able to deal directly with airlines looking for quality films for their in-flight programs. We aim to work on more tailored productions and made-to-order content, specifically for airlines.

MARK WALLERBERGER CEO, POCKET SKY

What brings you to APEX EXPO? I believe it was a Lufthansa Boeing 747 :) We participated in FlyingLab, Lufthansa’s open innovation platform. Together with experts and partners, the airline is making an impact through digitalization of the visible and tangible. That was a great experience for me! Is there anything you’d like to learn more about? The future of passenger comfort on board. How can we achieve higher standards and develop better tools that make flying even more convenient? I am also hoping to get input and find new partners on this issue. What do you hope to take away from this year’s conference? I am hoping to bring back to Vienna many new contacts so we can foster new collaborations and innovative ideas together!

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VERY IMPORTANT FOR REPRO: A/W files for trapping. Thisemerging is your responsibility. TVPlease seriescheck adaptations of correct popular films are in Hollywood.

Experts in the World of Content hall weigh-in on what this means for in-flight entertainment. BY TOMÁS ROMERO

Ever wish a movie could go on forever? Or at the very least for another season or two on TV? If so, then you’re in luck because the golden age of movie-to-TV adaptations is potentially upon us. What started a few seasons back with a few small-screen reboots of films like Fargo, Animal Kingdom and Westworld has taken off of late with literally dozens of movie-to-TV adaptations either released or in the pipeline. Reimagined versions of films like Hanna, The Dark Crystal, Four Weddings and a Funeral and HBO’s hotly anticipated Snowpiercer and Watchmen series are breathing new life into existing content and turning conventional Hollywood wisdom – which has traditionally veered the opposite direction with movie adaptations of TV shows – on its head.

“Whether the TV show is an adaptation or an original that has preexisting appeal, the highest performing content is often linked to how recognizable the title is.” TERRI DAVIES, GLOBAL EAGLE

“I think this is a clever move and one driven by the way we consume content now,” says Encore Inflight CEO Jovita Toh. “This appeals to different age groups because it reaches out to the old audience who have watched the movies and loved the characters, and to new audiences who love to binge-watch TV series,” adds Toh. Terri Davies, Global Eagle’s SVP Content, seems to agree. “Whether the TV show is an adaptation of a movie, a reboot or an original that has preexisting worldwide appeal, the highest performing content is often linked to how recognizable the title is.” The movie-to-TV trend is making waves on the international front, too. Particularly in Bollywood, where producers have been offering audiences reboots of popular Hindilanguage films for the small screen – and in some cases even condensed “quickie” versions of longer feature films – for years. Citing the familiarity factor as a huge selling point for much of this content, Prashant Gaonkar, Eros International VP Inflight Entertainment, says “Our TV shows have always been inspired by Bollywood films.” He adds that shorter, snack-size versions of Bollywood films just make more sense for many viewers, especially when traveling. “People on-the-go are always looking for shorter content,” he says. >

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Noting that the trend is still very much toward movie adaptations of TV series in most of the Asian market, Gigi Lee, acquisition and distribution manager at Emphasis Video Entertainment, says, “In the context of IFE, it still very much depends on the passengers’ preference and amount of flying time they have got … As a distributor, we would consider [offering both the original] TV/movie content alongside reimagined versions to offer passengers both viewing experiences.” Encore Inflight’s Toh seems to agree. Carrying the original film alongside the new series revamp for passengers enables them to see where it all began. “While passengers want immediate gratification with shorter programs, they also want to be engaged for a longer period of time and this definitely provides more options for programming,” she says. “Just as great books make great films, being able to immerse yourself further into

EXPO DAILY experience

that story in the form of a TV series is a great alternative,” says Zina Neophytou, vice-president, Out of Home, BBC Studios. She says the new format is welcome because passengers are always hungry for more content. But can too many choices be overwhelming? Neilson’s recent “Total Audience Report” found that the average adult in the United States takes a little over seven minutes to decide what to watch before often settling on something familiar. “Audiences today have almost overwhelming choices, and the content boom doesn’t seem likely to slow down,” says Global Eagle’s Davies. “A proven title, whether it’s an adaptation, prequel or sequel from books, movies, TV, games, comics, etc., that has a sense of familiarity and nostalgia in addition to an already successful storyline and cast of characters, is often a safer bet for producers and audiences than taking a gamble on something new and unproven.”

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BBC Global News Study Suggests Travelers Willing to Pay More for Live TV Client: Inmarsat

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BBC’s commercial, international news arm, BBC Global News, announced the results of new research into the global appetite for in-flight connectivity and Live TV on Monday, and the results offered a revealing look into the mindset of today’s über-connected passenger base. The study, called Slipstream, was commissioned by BBC Global News and conducted by independent research consultancy MTM. The findings show that almost two-thirds (63 percent) of regular travelers consider access to Wi-Fi in flight important when booking, with 69 percent

saying it would significantly improve their in-flight experience. Over half of those surveyed said they’d happily pay five percent on top of their standard fare for Live TV in flight, with a third prepared to pay an additional 20 percent, which was surprising to even BBC Global News’ longtime head of Insight, Hamish McPharlin. “The two things that really surprised me were, that it wasn’t all about Wi-Fi. There was as much, if not more, desire for live TV – news, sports and live events – as well as expectations of connectivity

powering the seatback system, as there was for Wi-Fi,” McPharlin said. “And secondly, that paying for connectivity on board is not the way to do it. Customers want to pay at the time of ticket purchase.” The study also found that access to connectivity actually changes passengers’ perception on an overall airline brand. “We found that there is a brand benefit to connectivity, with upticks in it being seen as ‘innovative,’ ‘modern’ and ‘premium,’ and a reduction in associations with ‘basic’ and ‘traditional,’” added McPharlin. According to Slipstream, the specific TV and news brands a carrier opted for also had a huge impact on consumer perception, with almost half of respondents saying they would be more likely to travel with an airline offering BBC World News.

“There was as much, if not more, desire for live TV ... as there was for Wi-Fi.” HAMISH MCPHARLIN, BBC GLOBAL NEWS EXPO DAILY experience

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PAGE 27 BOOTH 1335

Long Prosper Showcases Headset Solutions With Repair and Loss Prevention in Mind

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Long Prosper has introduced two features for its noise-canceling headsets which are designed to be used in first- and businessclass cabins. The first is a detachable cord. “This makes it easier for the airline to replace any broken parts instead of having to replace the whole headset,” said a company representative. A chain can be further added to the device for security, “preventing the passenger from accidentally walking away with the headset,” the representative added.

IFPL has come up with a solution to help airlines offset the cost of installing in-seat power whereby passengers can fuel up their devices after watching a short advertisement or simply pay a small fee to charge their smartphones. Airlines could work with their media partners for more creative applications of IFPL’s AdPower solution, formerly called Charge to Charge. “The launch of AdPower is much more than a change of name. AdPower is firmly aimed at recovering the investment made by the airline. It enables the airline a number of configurable options to generate ancillary revenue,” said

EXPO DAILY experience

Dave Phillips, head of Business Development, IFPL. IFPL, which designs and manufactures power solutions and jacks of all types, said there’s been a “marked interest” in its USB-A and C combination unit. “Airlines are aware that more passengers are adopting USB-C connectivity, therefore this provides a perfect solution for the transition period,” Phillips said. The company’s Bluetooth audio jack, was a finalist for an APEX Award in the category of Best Inflight Connectivity Innovation. Since IFPL introduced the product last year, it has further improved on the product’s signal strength, keeping it low to increase accurate pairing.

Noise-canceling headset with detachable cord

Visit us at Apex Expo 2019 Booth #1717

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Some things are not optional for airlines

That includes connectivity According to Slipstream, our global survey of flyers that was revealed at APEX EXPO, staying connected in-flight is non-negotiable.

Get in touch for your copy at: outofhome.sales@bbc.com, or visit us at APEX EXPO 2019 Booth #1717

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Los Angeles Convention Center

PAGE 13

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1201 South Figueroa St.

2. Los Angeles International Airport

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3. Conga Room

800 West Olympic Blvd.

APEX EXPO networking party, Sept. 11, sponsored by SmartSky Networks

SIT-DOWN MEALS 4. The Original Pantry Cafe 877 South Figueroa St.

Cash-only diner, open 24 hours.

5. Umami Burger Broadway 852 South Broadway

Burger chain serving up serious flavor.

6. The Exchange

416 West 8th Street

Israeli fusion with veggiefocused menu.

7. WoodSpoon

107 West 9th Street

Brazilian small plates dining. Known for its chicken pot pie.

11 LATE-NIGHT LIBATIONS 8. Yard House

800 West Olympic Blvd.

Sports-bar chain with 160 beers on tap.

9. Upstairs

929 South Broadway

11. The Varnish

118 East 6th Street

Hidden speakeasy with mixologists behind the bar.

QUICK STOPS 12. Philz Coffee

801 South Hope Street A

Customized coffee blends from the San Francisco chain.

13. Whole Foods Market 788 South Grand Avenue

Supermarket known for organic and natural foodstuffs.

14. Birdies

314 West Olympic Blvd.

Think coffee, fried chicken sandwiches and donuts.

15. Grand Central Market 317 South Broadway

Food hall with everything from pupusas to PB&J sandwiches.

INSTAGRAM-WORTHY ADVENTURES 16. OUE Skyspace LA 17. Museum of Contemporary Art 18. The Broad 19. Walt Disney Concert Hall 20. Bradbury Building 21. Grand Park

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Go for great city views and a dip at the Ace Hotelâ&#x20AC;&#x2122;s rooftop bar.

10. Seven Grand

515 West 7th Street, 2nd floor

For serious whiskey drinkers.

EXPO DAILY experience

JOKER

Look Out for a Golden Ticket in the 40th Anniversary Issue of APEX Experience Celebrating the 40th anniversary of APEX EXPO – as well as that of Wessco International – the branded amenities and passenger comfort items supplier has teamed up with APEX Media to give away 40 jumbo-sized, limited-edition swag bags. If you found a golden ticket, bring it (or a photo of it) to Wessco’s booth, #1122, to pick up your prize.

Co-Located Events

Get the full spectrum of what the airline passenger experience has to offer by visiting the tradeshows co-locating with APEX EXPO.

Sept. 9–11

IFSA EXPO Los Angeles Convention Center – South Hall G

AIX AMERICAS Sept. 9–11

IFSA is sharing more than the show floor with APEX this year with the first-ever APEX/IFSA award ceremony which took place on September 9. Also new to IFSA EXPO is the Innovation Pavilion breakout sessions, where attendees can learn about defining brand vision through food, finding flavor at altitude and creating a zero-waste cabin. The evening event took place yesterday at the InterContinental Los Angeles Downtown, with networking at the hotel’s Spire 73 rooftop bar, followed by a hospitality-suite party in its Silver Lake Room.

Los Angeles Convention Center– South Hall K

Sept. 10–12

AIX Americas is the sister event of the world-renowned Aircraft Interiors Expo, which takes place each spring in Hamburg. See the latest in cabin innovation on the show floor and hear experts discuss hot topics at the CabinSpace LIVE education sessions. For the second year in a row, a special Crystal Cabin Award for Best Customer Journey Experience was given out at the APEX/IFSA award ceremony on September 9. aircraftinteriorsexpo-us.com

ifsa.aero EXPO DAILY experience

A Bowl That Cuts Waste and Pours Value Into Food Following the launch of its sustainability manifesto earlier this summer, IN Air Travel Experience has now launched IN.bowl, a meal product it says will reduce cost, waste, weight and catering and handling complexity. With IN.bowl, excess items like the meal tray and peripheral plastic receptacles become unnecessary, representing a reported minimum 55 percent reduction in single-use plastic. According to the company’s founder, Anne de Hauw, monetary gains could be funneled back to the quality of the meal. “We really want to put the value where it matters – the food. Today, approximately 70 percent of the cost of the food tray goes into operations, handling, washing and transport, with

only 30 percent going into the food,” she said. “We want to swap that for something that’s a little more customer-centric.” IN Air is working with two frozen food manufacturers on the contents of the bowl, with a tentative all-vegetarian menu already in the works.

“We really want to put the value where it matters – the food.“ ANNE DE HAUW, IN AIR TRAVEL EXPERIENCE

BOOTH 1112

Linstol Introduces Biodegradable Disposable Bamboo Napkins Linstol has launched a line of biodegradable disposable bamboo napkins made from 100 percent renewable natural bamboo fibers. More absorbent than standard linen napkins, Linstol’s bamboo alternatives have a reduced carbon footprint compared to their reusable counterparts, eliminating harsh industrial laundry processes and their associated water and chemical usage as well as transport costs. Made in Italy, the napkins are available in dinner and cocktail sizes and can be fully customized to meet an airline’s brand expectations. 48

EXPO DAILY experience

“Our bamboo napkins are a perfect complement to our growing range of eco-friendly cabin products, such as the Linstol Super Cup,” said Bill Carrejo, Linstol’s director of Sales and Sustainability.

“Our bamboo napkins are a perfect complement to our growing range of ecofriendly cabin products.” BILL CARREJO, LINSTOL

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Composite Parts Manufacturer Joins IAMA in Addressing Retrofit Market Hurdles Euro-Composites has signed a letter of intent to become the first member to join the advisory board of the Independent Aircraft Modifier Alliance (IAMA), whose founding members include EAD Aerospace, Envoy Aerospace, Etihad Airways Engineering and Lufthansa Technik. The composite parts manufacturer will be involved in outlining key initiatives for IAMA, as the alliance works to address the challenges that customers face with Supplemental Type Certificate (STC) solutions.

“It is important for IAMA to have a broad panel of different stakeholders in our alliance to develop best practices and solutions.” IAMA SPOKESPERSON

“It is important for IAMA to have a broad panel of different stakeholders in our

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alliance to develop best practices and solutions to the customer’s advantage,” an alliance spokesperson said. “IAMA is proud to have a market leader like EuroComposites among the members in this early stage and will benefit from its large experience as a supplier of composite parts inside and outside the aircraft cabin.” Since announcing its launch at Aircraft Interiors Expo in April, IAMA has defined a membership model and kicked-off various working groups, the spokesperson added.

An ABBAFAB-ulous Night of Dancing!

Nothing packs a dance floor quite like an ABBA cover PAGE 1 Artworker: DATE: band! LastProof: night’s “Disco Meets Deco” party hosted by Chris 1 11.10.2016 Evertaste and HACO at Los Angeles’ Union Station was a hit. Attendees donned their disco rags and boogied to the tunes of ABBAFAB late into the night.

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Photo of the Day

APEX EXPO Media Team Al St. Germain

Publisher al.stgermain@spafax.com

Steve O’Connor

Kristina Velan

Valerie Silva

What was the name of the predecessor to APEX Experience magazine #APEXEXPO40Quiz #APEXEXPO

Entertainment Monthly Avion Ascend Pick up a copy of the 40th anniversary issue of APEX Experience magazine to learn fun facts about the history of the association!

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Stephanie Taylor

Special Projects Manager stephanie.taylor@apexmedia.aero

Nicolás Venturelli

Angélica Geisse

Felipe Batista Nunes

Ella Pomonarov

Howard Slutsken

Tomas Romero

Jesus Guerrero

Vance Walstra

Production Manager

Contributor

Production Assistant

Roger Williams

Videographer/photographer

Deputy Editor valerie.silva@apexmedia.aero

News Editor ari.magnusson@apexmedia.aero

Art Director

#APEXEXPO40Quiz

Caroline Ku

Managing Editor caroline.ku@apexmedia.aero

Ari Magnusson

@airbus777

Director maryann.simson@apexmedia.aero

Portfolio Director steve.oconnor@spafax.com

Digital Editor kristina.velan@apexmedia.aero

New career as tray table model? Checking out Spirit Airlines new seats. (@patrickfallon) #apexexpo

Maryann Simson

Graphic Designer

Research Assistant

Contributor

Photographer

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