Los Angeles | September 12, 2019
#APEXEXPO | APEX.AERO | @THEAPEXASSOC | APEX.AERO/NEWSLETTER
Flymingo Next, From IFE to IoT Read more on page 6
ANNIVERSARY
Inflight VR Sees the Light
Mythopoeia Takes Charge
Celebrating APEX Over the Years
Inflight Gaming Gets Inclusive
Read more on page 10
Read more on page 10
Read more on page 15
Read more on page 19
sponsored by
IN WITH THE BOLD!
w: westent.com
t: +1 (949) 577-9760
e: info@westent.com
Partnerships and alliances are a very important part of any successful company.
West takes this opportunity to thank our most important strategic partners.
The AirFi Box is a portable market leading BYOD Inflight Entertainment System, offering an instant WiFi network for mobile devices, and a platform to access locally stored content. The AirFi Box is battery operated and lasts more then 15 hours. Martijn Moret and Job Heimerikx
Suki Perry
Shankar Velusamy
Inflight Entertainment & Connectivity industry veterans, Suki Perry and Shankar Velusamy, founded the software company Ackila in 2010. They specialize in Software Design and Engineering, UX/UI and Graphic Design, Program/Project Management, Quality Assurance and Consulting.
Beng was appointed to his current role in September 2018 to lead Images In Motion to greater heights. Images in Motion has supplied inflight entertainment to international airlines for more than two decades from offices in Singapore, Beijing, Hong Kong, Europe and Los Angeles. Images In Motion works with West Entertainment on metadata and audio services. Ong Yong Beng - CEO
West Entertainment thanks you for all your support!
I Expect In-Seat Power.
Providing extraordinary passenger experiences with affordable solutions, such as In-Seat Power technology, demonstrates an understanding of their needs above and beyond other airlines. You get them. Keep your passengers engaged with Burrana’s In-Seat Power Solutions: USB-A | USB-C | 110V AC Download our whitepaper at power.burrana.aero or visit us at booth 1913.
Follow Us Around APEX Media has been on site at APEX EXPO this week, covering the latest happenings in the airline passenger experience industry. Follow APEX on Twitter for breaking news, subscribe to the APEX Daily Experience newsletter for the top stories of the day, visit apex.aero for in-depth coverage from the event and watch our YouTube channel for interviews with industry thought leaders.
Airbus’ VP of Cabin Marketing, Ingo Wuggetzer, being filmed for APEX @.
EXPO DAILY experience
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BOOTH 1851
BOOTH 1513
221032 Inmarsat Banner Ads 18x177_Passenger
Moment Unveils Flymingo Next: An IoTEnabled IFEC Hardware Platform Client: Inmarsat
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PAGE 24
The APEX Cool Award Targets Inflight Media Digital
Driven by unique solutions that give advertisers the ability to This targetisayour specific onboard audience, Inflight Media Digital VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. responsibility. (IMD), has been named the winner of the 2019 APEX Cool Award. “I’m very proud and honored,” said Jean-Marc Moment, until recently Chevassus, CEO of IMD, part of the IMM International Group. known as Interactive Working with in-flight entertainment and connectivity Mobility, unveiled its latest providers, IMD helps advertisers precisely target the traveling in-flight entertainment audience, delivering an onboard campaign that can consist of and connectivity hardware video ads, interstitials or classic website display ads. platform. Flymingo Next “We have developed our own technology, with software includes two components: experts and digital advertising specialists. We have developed an integrated wireless access very specific ad servers – the first independent in-flight point (WAP) and sever, and advertising server, called AirSAS, in the market. We are an additional WAP to offer technologically agnostic, so we are able to work with all IFE Wi-Fi, Bluetooth 5.0 and LTE For example, Flymingo Next systems,” said Chevassus. technologies. will be able to automatically IMD is currently partnered with 27 airlines, and by using In addition to its wireless verify which aircraft seats are its in-flight media marketplace, called AirPMP, an airline’s IFE streaming capabilities, occupied and can check cabin sales team can optimize its revenue stream by optimizing Flymingo Next incorporates elements such as seat belts ad campaigns. Internet of Things (IoT) and overhead bins. Cabin crew The ability to develop targeted campaigns is appealing to technology to offer services can then access and manage new advertisers and represents a move away from traditional beyond IFE. The new this information through a global luxury product, travel retail and financial institutions. functionality is intended dedicated user interface. “Now, with the targeting that digital advertising is allowing, to assist cabin crew and “Moment has developed we are seeing more and more destination advertisers coming maintenance staff via a this new platform as a hub on board. Up to now, advertisers were focused on airlines,” network of sensors that to make the cabin smart and said Chevassus. “Now, they are focused on passengers.” connect to the server. connected,” said Tanguy The APEX Cool Award recognizes the innovative spirit at “Flymingo Next’s Morel, co-founder and CEO APEX EXPO. Attendees voted for the coolest innovations on of Moment. “Flymingo Next’s the show floor by using the APEX EXPO app. technological technological concept and concept and open open architecture empower airlines with more choice and architecture agility during their in-flight empower airlines services and simplifies the development of new and with more choice innovative ideas. With this and agility during state-of-the-art technology, Moment wants to help airlines their in-flight meet the challenges of services.” modern aviation and improve performance on board.” TANGUY MOREL, MOMENT 6
EXPO DAILY experience
Reliable, high-speed inflight Wi-Fi lets data-hungry passengers stream, chat and browse in the air just like they do at home. But seamless passenger connectivity means more than just Instagram. For airlines it’s a platform to launch service innovations like personalised IFE – new ways to create brand engagement that drive loyalty and market share. Set a new benchmark for passenger experience with the world’s first truly worldwide inflight broadband. Find out more about GX Aviation at inmarsataviation.com/paxex
Problem? I NTER I O R S
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BOOTH 1961
Mythopoeia Signs Fleet-Wide Power Deal Mythopoeia has announced that it will be equipping VivaAerobus’ entire fleet with its USB PowerStream solution. The deal covers up to 80 aircraft, including the airline’s existing fleet of Airbus A320 aircraft. PowerStream features USB Type A and Type C outlets that are attached to the seat track, so the seat itself is not affected. This means every VivaAerobus passenger will have access to at least one USB outlet. “Today the market is seeing a growing range of airlines deploying seatback power to support their passenger’s PEDs, and this is yet another step establishing Mythopoeia as a major player in that market,” said Terry Bonar, CEO of Mythopoeia.
Mythopoeia’s PowerStream solution features USB Type A and Type C outlets.
“From a maintenance and installation perspective, our solution is very competitive.”
The installations, which will take two nights per aircraft, are scheduled to begin on December 7, according to Bonar. The company plans to complete two aircraft installations per week. “We limit downtime of the aircraft,” Bonar said. “From a maintenance and installation perspective, our solution is very competitive.” Mythopoeia expects to have equipped VivaAerobus’ existing fleet by early 2020. Installations will continue as the airline takes delivery of new aircraft. By 2025, the fleet will consist of 15 A320ceo, 24 A320neo and 41 A321neo aircraft.
TERRY BONAR, MYTHOPOEIA
BOOTH 1463
A Jetlag Remedy, Now in VR Lighting affects our circadian rhythms, but can it also work inside a virtual reality headset? Jetlite and Inflight VR, two startups that met at Airbus BizLab, are putting the idea to trial. Raphael Baumann, chief commercial officer of Inflight VR, remembers thinking at the time, “It would be cool to have this lighting technology integrated into our virtual world.” The companies are showcasing a prototype to demonstrate different lighting scenarios inside a VR headset. Passengers can select their travel conditions – daytime or nighttime flight and direction of travel – and the lighting 10
EXPO DAILY experience
in the virtual cabin will adjust accordingly to minimize jet lag: reddish if they’re winding down for the evening or bluish if they’re trying to stay alert. “Light is the most effective simulator of your inner clock. Stress, food, work and sports do have an influence but light is the most powerful time shifter,” said Dr.
Achim Leder, who has studied the topic for five years. His findings have attracted the attention of Lufthansa and Recaro, among others. While the VR application is still in testing, Leder believes, in theory, the solution should work as it doesn’t make a big difference which lighting source is used for jetlag reduction.
EXPECT MORE FROM YOUR ENTERTAINMENT Since video games have become the most popular and lucrative form of entertainment in the world, tap into the space with a platform of gaming options by Toca Boca. Toca Boca, a market leader in premium children’s games, will keep your youngest passengers engaged during the entire fight. Expect more from your entertainment, experience exceptional gaming offerings with Theatre.
© 2019 Panasonic Avionics Corporation. All Rights Reserved. 28796483
info@zii.aero www.zii.aero
BOOTH 2058
221032 Inmarsat Banner Ads 18x177_Passenger
Argus Zeros In on IFEC Hackers Client: Inmarsat
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ECA Group, PXCom and Global One Media Make It Official
Argus Cyber Security is bringing its extensive experience in the automotive sector to bear on security issues facing in-flight entertainment and connectivity (IFEC) systems. “Many of the technologies that you can find in a car are similar to ones you can find in aircraft cabins,” said Rubi Arbel, the company’s VP Aviation. To defend against in-flight hacking attempts, the Tel Avivbased company has launched Argus IFEC Protection, a software solution that can be installed in hardware – such as servers, routers and screens – from any manufacturer. Recently, an in-flight Wi-Fi Access Point (WAP)
vulnerability was identified by a manufacturer, publicly published, and immediately patched to prevent any further intrusions. Although this might be perceived to be an isolated case, Arbel believes that new vulnerabilities will be exposed and the industry needs to be prepared. If an IFEC hack succeeds and passengers’ private information is compromised, “damage could be done to the airline’s brand equity and business continuance,” said Arbel. Noting the increased industry focus on security, he added, “Everybody is treating it seriously and making good first steps. We can help make it better.”
After having launched a lightweight wireless access point (WAP) and an “all-in-one” product that integrates a WAP and media server at APEX Asia in March, ECA Group has now inked a deal with industry partners that turn the hardware into a turnkey solution. PXCom brings the software and Global One Media the content, and together the partners say they deliver an in-flight entertainment solution that minimizes costs and eases installation. “An easy solution is a turnkey solution,” said Mohamad ElAssad, CEO, Global One Media, at the contract signing on Tuesday. “Together, we provide a box that has all the content and the software already, making it easier for airline customers – from beginning to end.”
EXPO DAILY experience
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We Couldn’t Have Done It Without You! Thanks to everyone who contributed to the 40th anniversary issue of APEX Experience. There were many aspects of the association’s history that we didn’t get to touch on and some submissions that didn’t make it to print. Here is some bonus content that was not included in the magazine – which you can pick up at registration if you don’t have one already! into which such programming needed to be translated, as well as providing some rudimentary encryption to protect copyright. One must remember that IFE systems were lagging way behind their counterparts on the ground. Airlines had to make do with enormous Super 8 cassettes which were known for seizing up. They also couldn’t be rewound and cabin crew had to insert a spare cassette and start the film right from the beginning, which frustrated both passengers and crew.” – Ruth Rosenbrock , former WAEA president
(South African Airways)
ANNIVERSARY
What was the landscape of the in-flight entertainment industry like in the early days?
“We were still delivering physical elements to airlines by sneaker mail. Few airlines offered the choices they deliver today. The rapid digital delivery advances that affected all sectors of the entertainment and media hit the in-flight entertainment community fast and hard. Passengers expected to be offered on board the same options available to them in their living rooms at home. The IFE industry scrambled to make that happen.” – Lee Casey, very special advisor, West Entertainment
What was the impetus behind the formation of the association?
“There was a need to combine programming availability of movies, shorts and music from distributors, which were scattered all over the world, into one marketplace, widening the amount of vendors and facilitating greater choice of programming. The association also started the standardization of cost structures and the formats
What is APEX’s greateat achievement?
“The great value of the association is education. There’s a true emphasis on explaining how things work – not only technically, but also from a business standpoint. In the EXPO educational sessions, we hear about products and services, which business models work and how to cost justify certain products. Just being able to share that information and have an open forum where you can get a broader picture is valuable.” – Doug Backelin, former APEX president (American Airlines) and APEX Technology Committee member
What were your first impressions of APEX EXPO?
“When I first joined WAEA, I was working for Airbus so I had come across a number of people from the hardware manufacturers, but I basically didn’t know anybody on the content side of the business, which was a significant proportion of the membership. My first impressions were that it was a little bit of a closed shop and everyone seemed to know everybody else, but that quickly dissipated. I made friends and broadened my network within the association and felt early on that this was the right place to be.” — Jon Norris , vice-president, Marketing, FlightPath3D
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How has APEX grown?
“The association was blessed with so many talented folks who volunteered on the board and committees, both men and women, from airlines as well as vendors. Those who volunteered earned the respect of their peers. There was always competition for a seat on the board – unlike some organizations that have to twist arms to get people to volunteer. To me that’s a sign of a healthy organization.”
— Neil James, consultant and former APEX board member
— Janice Daniello, formerly of Post Modern Group
What makes working in this industry so great?
Looking back over the years, what do you appreciate most about APEX?
“I have spent almost 20 years in the IFE industry: nowhere near as long as most of the people I have had the privilege over the years of meeting and forming great friendships with. Most, I’m sure, would share my view that this industry is unique and feels more like a family than an industry sometimes. Rarely do people depart the industry or, if they do, they are pulled back in or they change their hats from airline side to vendor side. There are so many opportunities to branch out skillsets, to live and travel all over the world, and to share experiences over decades. Many of you have become lifelong friends to whom I am so grateful.” – Sally Lythgo, marketing manager, Burrana
16
In your opinion, what has ensured APEX’s success over the years?
“APEX has gone from being an annual show and marketplace to being a global association. There were a lot of us back in the day when I was on the board that were pushing for more regional participation and events. And APEX can now put its flag in the ground and say it’s an international organization instead of just a West Coast California thing – even though the EXPOs seem to have found a home there given that that’s where a lot of the suppliers are.”
EXPO DAILY experience
“In celebration of APEX’s 40th anniversary, I reflect upon the doors this organization opens to airlines and vendors alike looking to make a difference in the passenger experience. The conference is a forum that brings together those who make this effort their vocational objective. It has always been like this and these relationships go beyond the office to tried and true trustful friendships that last a lifetime. Happy 40th APEX! Thank you!” – Diane E Boush , formerly of Inflight Productions
WONDER WOMAN 1 9 84
NON-THEATRICAL SALES wbtvd.com © 2019 Warner Bros. Pictures. All rights reserved.
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TAKE OFF AND STAY CONNECTED
Connectivity and In-Flight-Entertainment GOREÂŽ Aerospace High Speed Data Cables keep passengers connected anytime, anywhere while traveling. Ensure they get the ultimate in-flight experience on their laptop, tablet or mobile phone no matter where they sit on a plane. Passengers can watch movies and videos in ultra high definition, charge devices quickly and easily, conduct business online faster, and stay connected to family and friends in real time. To learn more, visit at APEX booth #1523 or gore.com/stayconnected
GORE, Together, improving life and designs are trademarks of W. L. Gore & Associates. Š2019 W. L. Gore & Associates, Inc.
04.09.19 15:22
BOOTH 2064
221032 Inmarsat Banner Ads 18x177_Passenger Client: Inmarsat
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PAGE 12
Kinai Infotech Brings In-Flight Gaming to the Visually Impaired Description: Banners
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they are fun, educational, Featuring ten games at present – VERYWhether IMPORTANT FOR REPRO: Pleaseorcheck A/W files for correct trapping. This is your responsibility. even just relaxing, in-flight games have including such classics as Blackjack, been big business for years. The one thing Snakes and Ladders, Bowling and Tower they haven’t always been is accessible to Stack – which use heightened voice all passengers. prompts and commands to guide Hoping to change that, Mumbai-based players through the gameplay, Andezath Kinai Infotech has developed a suite of said that Kinai is determined not to in-flight video games designed specifically compromise on functionality or features for visually impaired passengers. in order to offer visually impaired “If you look at the Android store, passengers the “same joy” as every other there are very few games for the visually passenger on the aircraft. “There is a standard mode, which is the impaired. So, we were doing lots of “We’ve always been socially inclined, full experience available to all passengers. research into how to offer something and though we know there’s still a long Then there is a different mode for people specially designed for these passengers way to go here, we also know it’s the with partial visibility who can recognize and we came up with games which come right thing to do,” added Kinai Infotech certain colors, and then the third version in three modes,” said the company’s CTO, CEO Narayanan V K. is for people who cannot see and those Sachin Andezath. games can be played using gestures.”
BOOTH 1523
Gore Toughens Up The cable that links an in-flight entertainment and connectivity (IFEC) system’s electronics to its antenna must always be fully operational. “If that cable goes down, there is no redundancy,” said Jim Foreman, Global Product Specialist for Gore. When IFEC antennas for air-to-ground systems are mounted on the bottom of an aircraft, the cable is exposed to hazardous contaminants, such as fuel, deicing fluid, and lavatory and galley liquids, that can collect inside the fuselage at its lowest point. At the top of the fuselage, where satcom antennas are mounted, condensation can form when a cold-soaked plane descends for landing after a long-distance flight. Gore’s 7 Series coaxial cable has been developed to resist all of these obstacles. “Within the cable we put a vapor and liquid barrier to prevent the ingress of any liquids or gases,” explained Foreman. In other news, Gore will focus on IFEC in its soon-to-be-released White Paper, titled Take Off and Stay Connected – Seamless Internet Service Through Superior Cable Technology. EXPO DAILY experience
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BOOTH 1856
221032 Inmarsat Banner Ads 18x177_Passenger
NHK City Guides Invite Viewers to a Different Perspective of Japan
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HL 1 11.10.2016 Have a Nice Stay, each 15-minute video introduces the viewer to an area of Japan Description: Banners FONTS: through the lens of a hotel or inn with a Artwork Size: 18x177 TA Publication: EXPO daily experience unique characteristic. “During your trip, we walk you through Traffic: Wayne Johnson hotels and inns. That’s what you’re going to be thinking of on the flight,” says Akihiko Uchida, deputy general manager of NHK Global Media Services. VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This“As is your responsibility. accommodations make a visit even more worthwhile, the program also guides you to the best attractions in the area.” As travelers become more Anticipating the tourism boost that the “Because of NHK’s long history of knowledgeable and savvier with 2020 Tokyo Olympics and Paralympics working with all aspects of Japanese trip planning through the availability will bring to Japan, NHK has released society, it has gained a reliable reputation of online content and videos, a series of city guides that highlight from locals, and that enables it to gain NHK thinks visitors will still want different accommodations that can access to accommodations that are insider tips on where to experience offer visitors the experience of Japanese incomparable,” says Tomoko Oono, senior authentic omotenashi. hospitality, known as omotenashi. Called producer of NHK Global Media Services. Client: Inmarsat
CONNECTIVITY REINVENTED Delivering the high-speed Wi-Fi today’s travelers demand and the performance passengers crave. Score a win for everyone.
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SEE IFPL AT APEX 2019
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INTEGRATED SOLUTIONS SEAT POWER
I NS PI R E • Allows passengers to use USB-A & C devices • Supports PED and tablet charging • Upgrade to USB-C using existing on-board IFEC or power system
USB PO W E R TIONS S OLU
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New and Improved EXPO Itinerary You spoke and we listened. To increase exhibitor exposure to airline executives, EXPO will proceed under a new itinerary with Thought Leadership Conference keynotes moving to Tuesday as of EXPO 2020 in San Diego. The new schedule will also make the most of attendee time at the conference and reduce the number of days out of the office. Monday, October 19 San Diego Convention Center
Registration 1:30 p.m.–4:00 p.m. Thought Leadership Conference – breakout sessions 4:00 p.m.–5:00 p.m. APEX annual general meeting 6:30 p.m.–8:30 p.m. Combined welcome and networking event
Tuesday, October 20
7:30 a.m.–8:30 a.m. Board of Governors breakfast 8:00 a.m.–9:00 a.m. Attendee continental breakfast 9:00 a.m.–12:00 p.m. Thought Leadership Conference – keynote presentations 12:00 p.m.–1:30 p.m. Attendee luncheon 12:00 p.m.–6:00 p.m. EXPO show floor open 6:00 p.m.–8:00 p.m. APEX/IFSA award ceremony
Wednesday, October 21 7:45 a.m.–8:45 a.m. Airline breakfast
9:00 a.m.–6:00 p.m. EXPO show floor open 7:00 p.m.–10:00 p.m. IFSA networking event
Thursday, October 22 9:00 a.m.–5:00 p.m. EXPO show floor open
*Itinerary is subject to change. EXPO DAILY experience
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Didn’t Miss a Beat
Conference goers partied like rockstars at Thales’ rooftop at downtown LA’s Grammy Museum. And like Jimmy 221032 Inmarsat Banner jam Ads 18x177_Meeting the Challenge Artworker: Proof: DATE: Chris 1 11.10.2016 Client: Inmarsat Page’s epic guitar solo in “Stairway to Heaven,” the event Description: Banners ran long into the late-summer night.
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Out of This World
APEX members partied in the shadow of the Endeavour space shuttle and heardProof: from NASA Artworker: DATE: astronaut Garrett Chris 1 11.10.2016 Reisman at Spafax’s annual EXPO party, held at the California Science Center.
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Octax®-Solo: 10gb of Unparrelled High Speed Data Transmission That’s Performance with Purpose The Carlisle Interconnect Technologies Octax®-Solo 10Gbps ethernet connector is a single-port, standalone connector designed for a wide variety of aerospace and military applications. Octax Benefits: • Allows for higher quantities of data to transfer at quicker speeds covering a variety of 1Gb applications and emerging 10Gb needs • Designed for easier and less costly on-site termination repair • Standard off-the-shelf contacts are readily available and requires no special tooling • Critical space savings for highly dense applications • Connector will not disconnect/uncouple in a high vibration application
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APEX EXPO Media Team
DATE: 11.10.2016
PAGE 2
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FONTS:
Al St. Germain
Publisher al.stgermain@spafax.com
Maryann Simson
Director maryann.simson@apexmedia.aero
VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This is your responsibility. Steve O’Connor
Caroline Ku
Portfolio Director steve.oconnor@spafax.com
Managing Editor caroline.ku@apexmedia.aero
Kristina Velan
Valerie Silva
Digital Editor kristina.velan@apexmedia.aero
Ari Magnusson
Deputy Editor valerie.silva@apexmedia.aero
Stephanie Taylor
News Editor ari.magnusson@apexmedia.aero
Special Projects Manager stephanie.taylor@apexmedia.aero
Nicolás Venturelli
Angélica Geisse
Felipe Batista Nunes
Ella Pomonarov
Howard Slutsken
Tomas Romero
Jesus Guerrero
Vance Walstra
I have arrived at the promised stroopwafel land. #IFSAEXPO2019 #APEXexpo @AirlineFlyer
#APEXEXPO40Quiz Over the years, AEA/WAEA/APEX conferences have included all of the following EXCEPT… #APEXEXPO40Quiz #APEXEXPO
Tennis and golf tournaments Western hayrides Firewalking Pick up a copy of the 40th anniversary issue of APEX Experience magazine to learn fun facts about the history of the association!
Art Director
Production Manager
Contributor
Production Assistant
Roger Williams
Videographer/photographer
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EXPO DAILY experience
Graphic Designer
Research Assistant
Contributor
Photographer
VISIT CROWN MEDIA FAMILY NETWORKS AT BOOTH #1645 For Domestic Inquiries Contact HollyHenderson@CrownMedia.com 818.755.2655 For International Inquiries Contact FranciscoGonzalez@CrownMedia.com 818.755.1244
1
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With API’s and SDK create flexible experiences integrating the map anywhere
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APEX Booth 1142
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