CEO REPORT 2017 was an important year for SPASA Australia. The growing demand for a stronger, unified and collective voice that represents and promotes our industry took a historical step on the 1st of January 2017 when SPASA NSW & ACT, QLD and SA successfully merged into SPASA Australia. Thank You I would like to put front and centre my thanks to all those who have been a part of delivering the outcomes achieved during this year. The SPASA Australia Board of Directors have shown true leadership setting the standard for culture and strategy. The committees and members have all played a vital role in the outcomes achieved this year, providing guidance and regular feedback. By anyone’s measure, the year delivered outcomes that see immediate positive changes for members and a platform for growth in following years. The last 18 months has unprecedented support from the volunteer board and committees, members, suppliers and staff to merge 4 separate business entities together. During this process a single unified culture has been developed by and resilient and hardworking staff who I am blessed to lead. This positive can-do culture has continued to deliver the day to day the services for members throughout the immense distribution of the mergers. Consumers saw no pause or fault in our marketing, phone or digital support. New member services and benefits were delivered via an operational efficient association. Providing leadership for the swimming pool and spa industry is a critical part of everything we do, helping to fulfil our vision of having a positive impact on the consumer, regulators and government. Equally, making sure that swimming pool and spa ownership is promoted in a way that is seen as the only choice for consumers who are considering other options. Marketing & Communication We have continued to take a strategic approach to media and government relations on key issues, which has helped raise our profile as the “voice” of the industry. Our branding and reputation as a powerful Peak Industry Body is rapidly growing. Increased investment in Consumer Expos, Magazines, Digital, Awards and other programs will be under constant review to improve our promotion of members to consumers and industry. A special thanks to Astral Pool Australia as our 2017 Platinum Sponsor and AB Phillips our Partner in Insurance and finance.
SPASA AUSTRALIA - ANNUAL REPORT 2017
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