Enduring Quality Chris Samartzis CEO – Master Pool Builders Association Australia
Welcome to the spring edition of AQUA Magazine. In this issue we are excited to launch our new brand - Master Pool Builders Association Australia. With NSW and Victoria gripped by lockdowns, consumers (now more than ever) are looking for a trusted and respected brand to connect with as they embrace their love affair with the Australian backyard pool and spa. After a range of feedback from our member base, it came to our attention that the vetting process used by SPASAVIC for several decades had come under threat. We commissioned a range of consultants to look at our industry in-depth and the feedback amongst industry members was for a focused association that elevates and differentiates itself with purpose and conviction. There was clear demand for a brand that exerts leadership, advocacy, and confidence for all participants in the swimming pool and spa industry. One of the clear takeaways was that consumers want to feel like they are in control. They need to see with clarity how using your product or service will provide them with the aspirational view of success and status that they desire. In short, our consumers need and want a high degree of confidence when dealing with builders and our organisation has led the way through various platforms to deliver on that consumer promise for 60 years. The long-term viability of our industry as professional and masterful trades who can deliver this integrity, trust and enduring quality is of paramount importance to our model of trust and connection with our consumers going forward.
To ensure only the most ethical and professional pool builders and associates continue to carry our logo - organisations who commit to the vision and values of our brand - differentiating ourselves was seen as the only way to combat the perceived dilution of the SPASA name. Master Pool Builders Association Australia has been 18 months in the making and we know that pool builders and associates across Australia will embrace this pivot towards meeting consumer expectations.
We are excited to launch the Master Pool Builders Association Australia brand.
From SPAV to CASPA to SPASA and more recently SPASAVIC, the time has arrived to move the organisation up a level to become the Master Pool Builders Association Australia (MPBAA). Nobody understands the consumer model better than us, and our legacy of trust and engagement with the consumer has never been more important to the sustainability and growth of the pool and spa industry.
AQUA MAGAZINE | EDITION 4 - SEPTEMBER 2021
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