OVERVIEW
DESIGN SERVICES END OF YEAR ROUNDUP 2019
1
1
4
Envelopes NYC & MIAMI $1,000 Brochure $2,500
ALEXANDER TEAM CUSTOM ENVELOPES & BROCHURE
5
PITCH BOOK MIAMI
Brochure Design $2,500
6
7 MIAMI & NYC MARKETS / ON THE GROUND 15,000+ ENGAGED NETWORK SUBSCRIBERS HIGH-NET WORTH AND INFLUENTIAL INDIVIDUALS 65,000+ COMBINED ALEXANDER TEAM INSTAGRAM FOLLOWERS OUR COMMUNITY / ON THE GO Connection to our community requires access. We re everywhere they are. On every platform. 350,000 FOLLOWERS ON SOCIAL CHANNELS ACROSS THE COUNTRY 3,000,000 PAGE VIEWS MONTHLY ON ELLIMAN WEBSITE Douglas Elliman website page views monthly $ 750 $ 1,000 $ 350 PRE-LAUNCH Developing the property narrative and copy Creating the custom luxury real estate brochure custom designed by The Alexander Team and aimed at attracting the relevant buyer Documenting the space via photography, floor plans, and video Conducting highly targeted initial outreach to list including specific top brokers in the community and in the Alexander team network, as well as specific top luxury real estate brokers globally Begin high-touch outreach with "Coming Soon" digital campaign Leveraging the team's network to begin whisper promotion of property through very specific networks LAUNCH Begin targeted, customized campaign across select digital channels including email, IG, IGTV, Facebook, including email campaigns to Alexander team database, launch paid promotion on WSJ/ Mansion Global and Streeteasy, Launch email and digital campaigns geo-target specific audiences that are actively searching for real estate & based on HHI in this zip code, regardless of their location, and relevant broker community plus high net worth individuals and all top-tier buyers and sellers within our network Target broker community with emails and 1:1 phone calls about the property Schedule open houses with select top brokers in the community and select prospective buyers Work with the Elliman PR team for relevant press coverage, editorial opportunities, and select event engagements if applicable Print material onsite and handed to brokers and prospective buyers during open houses and showings $ 500 $ 650 $ 200 ONGOING Placing select, targeted advertisements and seeking new press opportunities with Elliman PR team and broader Elliman channels (Elliman magazine, Art Basel Magazine, our media partner Modern Luxury Magazine and distribution, select national media outlets) Distribution of print collateral (just listed postcard) and inclusion in luxury portfolio booklet to be distributed through select media partners in the Hamptons, NYC and relevant high-net worth communities Consistently emailing brokers and buyers alike $1, 500 $ 600 MARKETING PLAN Each property’s customized marketing campaign starts with a common framework that’s proven to deliver. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 Monthly reporting of campaign data and feedback from market The Alexander Team to provide an update on any showings, market feedback and next steps for marketing approach and opportunities in the coming weeks. ESTIMATED TOTAL BUDGET $6, 000
PITCH BOOK NYC
Brochure Design $2,500
8
9
SUMMER 2019 LISTING PORTFOLIO
Brochure Design $5,500
Stock Photos $500
10
11
WINTER 2020 LISTING
Brochure Design $5,500
Stock Photos $500
12 WINTER 2020 VOLUME 02 LISTING PORTFOLIO
PORTFOLIO
13
PROPERTY BROCHURE
14
TEMPLATE 8 PANELS Above $10M $2,000
PROPERTY BROCHURE
15
TEMPLATE
Below $10M $1,500
6 PANELS
PROPERTY BROCHURE TEMPLATE 4 PANELS
Below $ 5M $ 1,000
16
COMMERCIAL PROPERTY
CARD
17
POST
Template Post Card $1,000
JUST LISTED POST CARD & CUSTOM LETTER
18
Template Post Card $500 Template Letter $500
19
5,000 Sq Ft $500 / 10,000 Sq Ft $750 432 Park Ave 54A $500 400 Park Ave $500 1 Central Park South $500 35 West 15th St $500 70 Greene St $500 Porto Vita #2051, Aventura $500 Porto Vita #2701, Aventura $500 118 E 76 St Townhouse $750 64 Jennifir Lane, Bridgehampton $750
FLOOR PLANS
1389 MOCKINGBIRD PLACE, LOS ANGELES BROCHURE
Brochure Design$2,500
20
21
22
Brochure Design $2,500
252 BAL BAY DRIVE BAL HARBOUR BROCHURE & LOGO
23
2
2 DIGITAL
26
Brochure Digital $1,500 Custom Map $300 Stock Photography $700
NEIGHBORHOOD GUIDE MIAMI
27 LISTINGS 7 8 9 10 11 SURFSIDE BAL HARBOUR AVENTURA GOLDEN BEACH CORAL GABLES 9111 COLLINS AVE, N-611 $ 5,750,000 / 2 / 2.5 / 2,031 THE FOUR SEASONS 252 BAL BAY DR $ 27,500,000 / 8 / 9.5 / 11,783 20155 NE 38TH CT, 2701 $ 4,950,000 / 4 / 6.5 / 5,141 20155 NE 38TH CT, 2501 $ 4,495,000 / 4 / 6.5 / 5,141 401 OCEAN BLVD $ 11,000,000 / LOT SIZE 35,000 550 N ISLAND $ 10,795,000 / 7 / 6.5 / 8,127 115 ARVIDA PKWY $ 22,500,000 / 8 / 9.3 / 14,713 10 EDGEWATER DR, 3A/4A $ 5,950,000 / 6 / 6.5 / 7,660 PRICE / BEDS / BATHS SQ FT 1 2 3 4 5 6 DOWNTOWN MIAMI FISHER ISLAND SOUTH BEACH VENETIAN ISLANDS SUNSET ISLANDS MIAMI BEACH 1000 BISCAYNE BLVD, 5701 $ 17,995,000 / 5 / 6.5 / 9,910 1040 BISCAYNE BLVD, 2704 $ 999,000 / 2 / 2.5 / 1,730 7774 FISHER ISLAND DR, PH $ 10,950,000 / 5 / 2.5 / 6,920 7482 FISHER ISLAND DR, PH $ 7,950,000 / 5 / 5.5 / 4,932 7171 FISHER ISLAND DR $ 5,595,000 4 / 4.5 / 3,690 1 COLLINS AVE, PH 706 $ 10,950,000 / 4 / 5.5 / 3,339 1 COLLINS AVE, 506 $ 5,995,000 / 4 / 5.5 / 3,339 101 20TH, TH E $ 3,755,000 / 2 2.0 / 1,565 436 W RIVO ALTO $ 13,950,000 / 6 / 6.5 / 9,213 244 W RIVO ALTO $ 4,750,000 / 4 / 6.0 / 3,169 1835 W 27TH ST $ 16,900,000 / 8 / 9.0 / 9,092 $ 75,500 MONTH 2135 LAKE AVE $ 9,950,000 5 / 4.0 / 4,150 LOT SIZE 23,361 4701 PINE TREE DR $ 19,750,000 / 12 / 14.5 / 15,893 4731 PINE TREE DR $ 16,500,000 / 9 / 7.5 / 8,296 3315 COLLINS AVE, 5A $ 14,950,000 4 / 5.5 / 4,730 3315 COLLINS AVE, 14B $ 14,100,000 / 4 / 5.5 / 4,165 6455 PINE TREE DRIVE CIRCLE $ 8,000,000 / LOT SIZE 27,860 3315 COLLINS, 9C $ 7,995,000 / 3 / 3.5 / 2,683 5454 PINE TREE DR $ 5,950,000 / 6 / 6.0 / 6,638 5555 COLLINS AVE, 14K $ 975,000 / 2 2.0 / 1,048 1910 BAY DR, 402 $ 899,000 / 2 / 2.5 1,890 PRICE / BEDS / BATHS / SQ FT MIAMI
28 FISHER ISLAND ANIMATION Aerial $500
FISHER ISLAND
29
FISHER ISLAND ANIMATION 4 Properties $500
FISHER ISLAND
NEWSLETTER ANIMATION
Alexander Stats $750
30
NEWSLETTER ANIMATION
NYC / MIAMI / HAMPTONS $750
31
BANNER ADS
Large Rectangle $500
Skyscraper $500
32
BANNER ADS
Leader board $500
Inline Rectangle $500
33
252 EAST 57TH ST PRIVATE VIEWING PARTY ANIMATION
34
$1,000
E-Vite
35
MIAMI $1,000 NYC $1,000 FISHER ISLAND $1,000
TARGETED E-BLASTS
36 WINTER 2020 VOLUME 02 LISTING PORTFOLIO WINTER 2020 LISTING PORTFOLIO E-BLAST Animation $250 E-Blast $1,000 ANIMATION
MIAMI NEIGHBORHOOD GUIDE E-BLAST
37
$1,000
E-Blast
SUMMER 2019
LISTING PORTFOLIO SOCIAL MEDIA ASSETS
Type / Cover / Photograph $ 400
38
WINTER 2020 LISTING PORTFOLIO SOCIAL MEDIA ASSETS
Type / Cover / Photograph $ 400
39 WINTER 2020 VOLUME 02
PORTFOLIO
LISTING
PROPERTY BROCHURES
40
MIAMI 9 1 1 1 Collins Ave, PH N-611 1 Collins Ave, PH 706 Faena House, 9C 5454 Pine Tree Drive
41
MIAMI $750 MIAMI $750 NYC $500
E-VITES
OVERVIEW PRINT
ALEXANDER TEAM
P4 ENVELOPES X 2 $1,000
P5 BROCHURE $2,500
P6 PITCH BOOK MIAMI $2,500
P8 PITCH BOOK NYC $2,500
P10 LISTING PORTFOLIO SUMMER 2019 $6,000
P12 LISTING PORTFOLIO WINTER 2020 $6,000
TEMPLATES
P14 PROPERTY 8 PANELS $2,000
P15 PROPERTY 6 PANELS $ 1,500
P16 PROPERTY 4 PANELS $ 1,000
P17 COMMERCIAL PROPERTY POST CARD $1,000
P 18 JUST LISTED POST CARD $500
P18 CUSTOM LETTER $ 500
FLOOR PLANS
P 19 10,000 SQ FT X2 $1,500
P 19 5,000 SQ FT X7 $3,000
SUB TOTAL $31,500
PRINT
42
OVERVIEW BROCHURES
BROCHURES NYC
BROCHURES MIAMI
BROCHURES LA
BROCHURES
432 PARK AVE, 54A $1,500 35 WEST 15TH ST $1,500 70 GREENE ST, PH $1,500 400 PARK AVE S, PH $1,500 118 EAST 76TH ST $1,500 1 CENTRAL PARK SOUTH $1,500 443 GREENWICH ST, 3F + LETTER $1,500 432 PARK AVE, 70A + LETTER $1,500 252 E 57TH ST, PH $1,500
28 W DILDO DR, VENETIAN ISLANDS $1,500 4731 PINE TREE DR, MIAMI BEACH $1,500 252 BAL BAY DR, BAL HARBOUR $1,500 P22 252 BAL BAY DR, BAL HARBOUR $2,500 P26 MIAMI NEIGHBORHOOD GUIDE $2,500 P40 PROPERTY BROCHURES X4 $2,000
P20 1389 MOCKINGBIRD PLACE, LA $2,500 SUB TOTAL $25,500
OVERVIEW DIGITAL
ANIMATIONS
SOCIAL MEDIA
E-VITES
DIGITAL
P28 FISHER ISLAND X 2 $500 P30 NEWSLETTER X 2 $500 P33 BANNER ADS X 4 $ 2,000 P34 PRIVATE VIEWING PARTY $1,000
P35 MIAMI $1,000 P35 NYC $1,000 P35 FISHER ISLAND $1,000 P36 WINTER 2020 GUIDE LAUNCH $1,250 P37 NEIGHBORHOOD GUIDE MIAMI $1,000
E-BLASTS
P38 SUMMER 2019 LISTING PORTFOLIO $ 400 P39 WINTER 2020 LISTING PORTFOLIO $ 400
P41 PINE TREE DRIVE $750 P41 MIAMI COCKTAIL & DINNER $750 P41 NYC HOLIDAY PARTY $500 SUB TOTAL $12,050 44
45 BUDGET 2019 BUDGET OVERVIEW PRINT P41 SUB TOTAL $31,500 OVERVIEW BROCHURES P42 SUB TOTAL $25,500 OVERVIEW DIGITAL P43 SUB TOTAL $12,050 2019 BUDGET T O TA L $69,050 FIONA SPEAR FOUNDER / CREATIVE DIRECTO R SPEAR DESIGN GROUP 16 GREENE ST NEW YORK, NY 10013 SPEARDESIGNGROUP.COM
TheAlexanderTeam.elliman.com @AlexanderTeam NEW YORK . THE HAMPTONS . MIAMI . LONDON